Communication on climate action

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class="main-header__scroll-indicator" data-role="scrcoll-indicator"><span></span></div> </header> <div class="" id="wrapper"> <div class="blog-detail__content-blocks"> <div class="blog-post-hero block-margin-top-- block-margin-bottom--"> <div class="blog-post-hero__wrapper"> <div class="blog-post-hero__container"> <div class="blog-post-hero__intro"> <div class="blog-post-hero__image-container"> <img src="https://www.southpole.com/uploads/thumbs/climate-action-claim-communication_1440x1325.jpg" alt="Is your communication on climate action up to scratch?" /> </div> <div class="blog-post-hero__title-container bg--green"> <span class="blog-post-hero__date">26 April 2023</span> <h1 class="blog-post-hero__title">Is your communication on climate action up to scratch?</h1> <span class="blog-post-hero__reading-info">6 minute read</span> <div class="blog-post-hero__line"></div> </div> </div> <div class="blog-post-hero__info"> <div class="blog-post-hero__categories"> <a href="https://www.southpole.com/perspectives-blog?c=2" class="blog-post-hero__category"> Corporate climate action </a> <a href="https://www.southpole.com/perspectives-blog?c=10" class="blog-post-hero__category"> Net zero </a> </div> <div class="blog-post-hero__author-container"> <a href="https://www.southpole.com/blog-contributors/nadia-kahkonen" class="blog-post-hero__author"> <div class="blog-post-hero__photo"> <img src="https://www.southpole.com/uploads/thumbs/nadia-kahkonen-headshot-v3_200x200.jpeg" alt="Nadia Kähkönen" /> </div> <div class="blog-post-hero__author-info"> <span class="blog-post-hero__name"> Nadia Kähkönen </span> <span class="blog-post-hero__position"> Global Head of Marcomms </span> </div> </a> </div> <div class="blog-post-hero__share-container"> <span class="blog-post-hero__share">Share this</span> <div class="blog-post-hero__share-icons"> <a 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project-text--1col block-margin-top-- block-margin-bottom-- block-bg--" data-aos="fade" data-aos-once="true"> <div class="project-text__container"> <h3 class="project-text__title"> Today, corporate climate action claims can become reputational threats, rather than strategic positioning opportunities, unless they are carefully planned and communicated. </h3> <div class="project-text__column rich-content-system"> <p> Companies are tripping over each other to <a href="https://www.southpole.com/publications/net-zero-and-beyond" target="_blank">prove their climate ambition</a> to an increasingly more conscious consumer-base – but also to a growing cohort of investors who want to know whether their investees can thrive in a warming world. </p><p> Countries are defining their national climate action targets and enshrining them in law and regulation. Businesses operating in multiple countries need to understand and quantify the very real impacts of this evolution, and the long-term effects of the <a href="https://www.youtube.com/watch?v=LhqWM320fOU" target="_blank">Paris Agreement</a>. </p><p> All of this means that companies must become more savvy about communicating their corporate climate action and making climate-related claims that resonate with and convince stakeholders as well as, most importantly, showing their progress as transparently as possible. </p><h3>Words are free – it's how you use them that may cost you</h3><p> Our team believes that there are four key principles for companies to follow when pursuing best-in-class communications around climate claims to avoid accusations of greenwashing. </p><h4>1. Transparency</h4><p> Avoid vagueness at all costs – i.e. don't commit to a claim without also communicating a clear definition of it. Credible climate action claims require transparency about your activities and require you to show how those activities are part of a holistic, long-term climate strategy. Transparency about what goes behind a claim puts concrete plans under public scrutiny, and pushes your corporate sustainability teams to pursue the best possible solutions for reducing and balancing your organisation's overall emissions. </p><h4>2. Accountability</h4><p> Transparent communication, disclosure, and honest updates on your progress (both the good and the not-so-good) are essential to upholding the integrity and accountability of any corporate climate action and related claims. </p><h4>3. Impact</h4><p> Show, don't tell. What real actions are you taking to substantiate your claim? Your audience needs to be convinced that you really are walking the walk. Sound operational evidence and verified impact data is an important way to provide that assurance. Dial up the stats that reflect your organisation's sustainability priorities and that best resonate with your target audience. </p><h4>4. Authenticity</h4><p> Always align your communication strategy with your long-term sustainability strategy and your company's wider growth strategy. To hedge against changing terminology around corporate climate action claims, South Pole also encourages businesses to explore claims that are authentic to your brand, and that reflect your full suite of ambitious climate activities to reduce your carbon footprint. </p><h4>Don't forget - Vulnerability</h4><p> Being open about your dilemmas and showing vulnerability is a new must-have in the climate communications toolkit. Addressing climate change takes time and collective effort, and displaying your challenges or setbacks not only builds trust, through elevated transparency and authenticity, but can also lead to finding solutions to your dilemmas as a result of crowdsourcing ideas. </p><h3>Governments and market authorities are watching</h3><p> Governments are increasingly receptive to civil society's demands for greater clarity around how organisations communicate climate action – particularly if such communication has the potential to mislead consumers and investors about the actions that organisations are taking (or not taking) to address their carbon footprint. It comes as no surprise that this trend has resulted in an increasing number of litigation cases. According to the UN's 'Global Climate Litigation Report' in 2020, the number of such cases doubled in the five years prior. While fossil fuel companies remain a primary target for litigation cases in 2022, climate litigants are now expanding their spectrum more broadly: corporations from the food and agriculture, plastics and packaging, transportation and financial sectors are among the top five most-targeted players. </p><p> Country-specific regulation is also emerging. The Australian Government, for instance, has <a href="https://www.climateactive.org.au/be-climate-active/certification" target="_blank">put out clear guidelines</a> on companies' environmental claims, as have the consumer watchdogs in the <a href="https://www.acm.nl/en/publications/guidelines-sustainability-claims-0" target="_blank">Netherlands</a> and the <a href="https://www.gov.uk/government/news/green-claims-cma-sets-out-the-dos-and-don-ts-for-businesses" target="_blank">UK</a>. The EU has also just published its draft bill on green claims, and the French government has even passed legislation with strict requirements on when companies can, for example, claim 'carbon neutrality'. </p><p> More countries are likely to follow suit, mandating that companies transparently report how their climate action claims reflect emission reductions <strong>within </strong>and<strong> beyond</strong> their operations and value chains. South Pole welcomes any initiative that fosters transparency in how companies take and talk about climate action. Consumers need clear language and transparent communication on the brands they support – without exaggerated or misleading claims – to best inform their choices. Companies who wish to share their progress also need clear guidance on climate claims in order to avoid greenwashing. </p><h3>Leaders are going green, then going dark – “green-hushing" is on the rise</h3><p> Among sustainability-minded organisations, <a href="https://www.southpole.com/publications/net-zero-and-beyond" target="_blank">the trajectory for net zero</a> is encouraging: within our 2022 research analysing climate commitments of 1,200 corporate leaders across 12 countries, setting a net zero goal, science-based reductions milestones (SBTs), and a clear target date have become standard practice across all industries. </p><p> Nearly two-thirds of organisations are committing to rapid action by 2030 at the latest, and 13% of surveyed organisations have aggressive plans to meet net zero targets by or before 2024. </p><p> In addition to our reassuring findings on companies who are ramping up their climate action, an alarming trend emerged from our research: despite businesses increasingly backing up their targets with science-based emission reductions milestones, nearly a quarter (23%) decided not to publicise their milestones beyond what is mandated. This is a concerning trend, as less public-facing communication makes targets harder to scrutinise and could lead to missed opportunities for sectors to work together to decarbonise. </p><p> “Evidence shows that sustainability-minded businesses are increasingly backing up their targets with science-based emission reductions milestones, which is absolutely the right approach. But if a quarter today aren't coming forwards with details on what makes their target credible, could corporate green-hushing be spreading? The speed at which we are overshooting our planetary boundaries is mindblowing. More than ever we need the companies making progress on sustainability to inspire their peers to make a start. This is impossible if progress is happening in silence," says Renat Heuberger, CEO of South Pole. </p><h3>You must build a foundation for claims through measurable, time-bound climate action</h3><p> Companies need to <strong>build a robust foundation</strong> to make bold claims through ambitious, measurable, and time-bound climate action. Claims must be built on a holistic climate strategy that clearly shows what your company is doing to meaningfully <strong>reduce its carbon footprint</strong> while helping to scale carbon finance, which is critical to supporting global climate change mitigation and adaptation efforts in parallel. It is important to note that your organisation's efforts to decarbonise its own emissions will draw the most scrutiny from investors, consumers, and civil society – and even employees. At the same time, beyond value chain mitigation is essential. According to the <a href="https://sciencebasedtargets.org/blog/net-zero-urgent-beyond-value-chain-mitigation-is-essential" target="_blank">Science Based Targets initiative</a> (SBTi), “companies must scale up investment and go beyond their science-based targets by channelling additional climate finance towards mitigation activities outside of their value chains now to contribute towards reaching societal net-zero." </p><p> Fotrunately, we now have clearer definitions for what 'outstanding' looks like, especially for the private sector. </p><p> For the ambitious target of corporate net zero emissions, for example, <a href="https://www.southpole.com/blog/the-new-science-based-net-zero-standard" target="_blank">the SBTi has published a clear standard</a> against which it can (and will) evaluate businesses' net zero commitments and plans. </p><p> This is why embarking on a carefully planned, science-based climate journey today is so important. A credible climate journey involves several stages: it starts with understanding your company's impact on the planet – so, measuring the material emissions associated with your company and strategising how to minimise them – and ends with reducing, compensating and neutralising your footprint as you work towards net zero. </p> </div> </div> </div> <div class="journey-block block-margin-top--small block-margin-bottom--small"> <div class="journey-block__wrapper"> <div class="block-header"> <h2>Your work towards Net Zero</h2> </div> <div class="journey-block__cards"> <div class="journey-block__items"> <div class="journey-block__item journey-block__item--vivid-blue journey-block__item--icon " data-aos="fade" data-aos-delay="100" data-role="cta-block" > <div class="journey-block__step journey-block__step--mobile"><span class="bg--vivid-blue"></span></div> <div data-action="click-cta" > <div class="journey-block__icon fill--vivid-blue" data-role="journey-icon"> <?xml version="1.0" encoding="UTF-8"?> <svg width="62px" height="62px" viewBox="0 0 62 62" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <title>89F9C391-A713-41EB-AB86-FC26FF14366A</title> <g id="digital" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="assets" transform="translate(-252.000000, -1005.000000)" fill="#FFFFFF" fill-rule="nonzero" stroke="#FFFFFF" stroke-width="0.6"> <path d="M312.402757,1006 C312.732536,1006 313,1006.26746 313,1006.59724 L313,1065.40276 C313,1065.73254 312.732536,1066 312.402757,1066 L299.358693,1066 C299.028914,1066 298.76145,1065.73254 298.76145,1065.40276 L298.76145,1020.23855 L253.597243,1020.23855 C253.267464,1020.23855 253,1019.97109 253,1019.64131 L253,1006.59724 C253,1006.26746 253.267464,1006 253.597243,1006 L312.402757,1006 Z M311.805513,1007.19449 L254.194487,1007.19449 L254.194487,1019.04406 L258.799256,1019.04406 L258.799256,1014.16777 C258.799256,1013.83799 259.06672,1013.57053 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303.751878,1060.57716 L299.955937,1060.57716 L299.955937,1064.80551 L311.805513,1064.80551 L311.805513,1007.19449 Z" id="red"></path> </g> </g> </svg> </div> <div class="journey-block__item-box" > <div class="journey-block__step desktop-only"><span class="bg--vivid-blue"></span></div> <div class="journey-block__inner"> <div class="journey-block__item-title">Measure</div> <div class="journey-block__item-content"> <p>Find out how big your carbon footprint really is.</p> <div class="journey-block__item-cta"> <a href="#cj-measure" class="link-left-arrow link-animation-arrow" >Find out more</a> </div> </div> </div> </div> </div> </div> <div class="journey-block__item journey-block__item--primary journey-block__item--icon " data-aos="fade" data-aos-delay="200" data-role="cta-block" > <div class="journey-block__step journey-block__step--mobile"><span class="bg--primary"></span></div> <div data-action="click-cta" > <div class="journey-block__icon fill--primary" data-role="journey-icon"> <?xml version="1.0" encoding="UTF-8"?> <svg width="62px" height="62px" viewBox="0 0 62 62" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <title>279686D9-BEE5-465C-9C39-E1EEDFDBDE39</title> <g id="digital" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="assets" transform="translate(-452.000000, -1005.000000)" fill="#FFFFFF" fill-rule="nonzero" stroke="#FFFFFF" stroke-width="0.6"> <path d="M483,1006 C499.547403,1006 513,1019.4526 513,1036 C513,1052.5474 499.547403,1066 483,1066 C466.452597,1066 453,1052.5474 453,1036 C453,1019.4526 466.452597,1006 483,1006 Z M483,1007.46341 C467.260818,1007.46341 454.463415,1020.26082 454.463415,1036 C454.463415,1051.73918 467.260818,1064.53659 483,1064.53659 C498.739182,1064.53659 511.536585,1051.73918 511.536585,1036 C511.536585,1020.26082 498.739182,1007.46341 483,1007.46341 Z M483,1016.97561 C493.485208,1016.97561 502.02439,1025.51479 502.02439,1036 C502.02439,1046.48521 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class="journey-block__item-box" > <div class="journey-block__step desktop-only"><span class="bg--primary"></span></div> <div class="journey-block__inner"> <div class="journey-block__item-title">Set targets & create a roadmap</div> <div class="journey-block__item-content"> <p>Develop your sustainability strategies and targets.</p> <div class="journey-block__item-cta"> <a href="#cj-targets" class="link-left-arrow link-animation-arrow" >Find out more</a> </div> </div> </div> </div> </div> </div> <div class="journey-block__item journey-block__item--green journey-block__item--icon " data-aos="fade" data-aos-delay="300" data-role="cta-block" > <div class="journey-block__step journey-block__step--mobile"><span class="bg--green"></span></div> <div data-action="click-cta" > <div class="journey-block__icon fill--green" data-role="journey-icon"> <?xml version="1.0" encoding="UTF-8"?> <svg width="50px" height="62px" viewBox="0 0 50 62" version="1.1" xmlns="http://www.w3.org/2000/svg" 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696.643434,1007.46686 C694.989822,1007.41008 693.257521,1008.02166 691.834833,1009.13033 Z" id="green"></path> </g> </g> </svg> </div> <div class="journey-block__item-box" > <div class="journey-block__step desktop-only"><span class="bg--green"></span></div> <div class="journey-block__inner"> <div class="journey-block__item-title">Reduce Footprint</div> <div class="journey-block__item-content"> <p>Identify the most impactful short- and long-term interventions for reducing your carbon footprint in order to meet your target.</p> <div class="journey-block__item-cta"> <a href="#cj-footprint" class="link-left-arrow link-animation-arrow" >Find out more</a> </div> </div> </div> </div> </div> </div> <div class="journey-block__item journey-block__item--yellow journey-block__item--icon " data-aos="fade" data-aos-delay="400" data-role="cta-block" > <div class="journey-block__step journey-block__step--mobile"><span class="bg--yellow"></span></div> <div data-action="click-cta" > <div class="journey-block__icon fill--yellow" data-role="journey-icon"> <?xml version="1.0" encoding="UTF-8"?> <svg width="77px" height="42px" viewBox="0 0 77 42" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <title>0A858870-1559-43E7-AEDF-32E5D8C57648</title> <g id="digital" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="assets" transform="translate(-845.000000, -1016.000000)" fill="#FFFFFF" fill-rule="nonzero" stroke="#FFFFFF" stroke-width="0.6"> <path d="M866.678685,1017 L867.030486,1017.00285 C870.892708,1017.06557 874.501559,1018.15903 877.574857,1020.01031 L877.808977,1020.15345 L903.65663,1020.15385 C903.866212,1020.15385 904.069671,1020.2359 904.215648,1020.37901 C904.363797,1020.52022 904.446761,1020.71676 904.446761,1020.91903 L904.446609,1031.47285 L920.209869,1031.47319 C920.419254,1031.47319 920.622713,1031.55524 920.768887,1031.69645 C920.917036,1031.83766 921,1032.03611 921,1032.23647 L921,1043.5539 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L902.866302,1021.6823 L879.955181,1021.68127 L879.964145,1021.68856 C882.961007,1024.12533 885.235812,1027.36771 886.427386,1031.06637 L886.427386,1031.06637 Z" id="blue_light"></path> </g> </g> </svg> </div> <div class="journey-block__item-box" > <div class="journey-block__step desktop-only"><span class="bg--yellow"></span></div> <div class="journey-block__inner"> <div class="journey-block__item-title">Finance global climate action</div> <div class="journey-block__item-content"> <p>Ideally within your sector: for the emissions that you simply cannot address in the here and now.</p> <div class="journey-block__item-cta"> <a href="#cj-finance" class="link-left-arrow link-animation-arrow" >Find out more</a> </div> </div> </div> </div> </div> </div> <div class="journey-block__item journey-block__item--orange journey-block__item--icon " data-aos="fade" data-aos-delay="500" data-role="cta-block" > <div class="journey-block__step journey-block__step--mobile"><span class="bg--orange"></span></div> <div data-action="click-cta" > <div class="journey-block__icon fill--orange" data-role="journey-icon"> <?xml version="1.0" encoding="UTF-8"?> <svg width="52px" height="62px" viewBox="0 0 52 62" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"> <title>E3DA8594-6731-4343-848A-DCE75EF47AFE</title> <g id="digital" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"> <g id="assets" transform="translate(-1057.000000, -1005.000000)" fill="#FFFFFF" fill-rule="nonzero" stroke="#FFFFFF" stroke-width="0.6"> <path d="M1100.81266,1006 C1102.53279,1006 1103.93846,1007.40921 1104.03336,1009.18481 L1104.03847,1009.37641 L1104.03859,1031.4061 C1106.29202,1031.83814 1108,1033.90426 1108,1036.38766 C1108,1038.87107 1106.29202,1040.93719 1104.03859,1041.36923 L1104.03847,1062.62359 C1104.03847,1064.42403 1102.69211,1065.89533 1100.99571,1065.99466 L1100.81266,1066 L1100.26973,1066 C1098.33118,1066 1096.42023,1065.53564 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1059.68938,1023.43512 1059.61882,1024.2993 L1059.6129,1024.44496 L1059.6129,1047.55526 C1059.6129,1048.41835 1060.2326,1049.13345 1061.03668,1049.23191 L1061.18041,1049.24279 L1069.889,1049.499 L1069.889,1022.756 Z M1104.03903,1033.13778 L1104.03903,1039.63755 C1105.39396,1039.23737 1106.3871,1037.9338 1106.3871,1036.38766 C1106.3871,1034.84153 1105.39396,1033.53796 1104.03903,1033.13778 Z" id="yellow"></path> </g> </g> </svg> </div> <div class="journey-block__item-box" > <div class="journey-block__step desktop-only"><span class="bg--orange"></span></div> <div class="journey-block__inner"> <div class="journey-block__item-title">Communicate and lead</div> <div class="journey-block__item-content"> <p>By publicly disclosing points 1 to 4, you are matching your words with your deeds.</p> <div class="journey-block__item-cta"> <a href="#cj-communicate" class="link-left-arrow link-animation-arrow" >Find out more</a> </div> </div> </div> </div> </div> </div> </div> <div class="journey-block__items journey-block__items--mobile"> <div class="journey-block__item" data-aos="fade" data-aos-delay="100" data-role="cta-block" > <p>Find out how big your carbon footprint really is.</p> <div class="journey-block__item-cta"> <a href="#cj-measure" class="link-left-arrow link-animation-arrow" >Find out more</a> </div> </div> <div class="journey-block__item" data-aos="fade" data-aos-delay="200" data-role="cta-block" > <p>Develop your sustainability strategies and targets.</p> <div class="journey-block__item-cta"> <a href="#cj-targets" class="link-left-arrow link-animation-arrow" >Find out more</a> </div> </div> <div class="journey-block__item" data-aos="fade" data-aos-delay="300" data-role="cta-block" > <p>Identify the most impactful short- and long-term interventions for reducing your carbon footprint in order to meet your target.</p> <div class="journey-block__item-cta"> <a href="#cj-footprint" class="link-left-arrow link-animation-arrow" >Find out more</a> </div> </div> <div class="journey-block__item" data-aos="fade" data-aos-delay="400" data-role="cta-block" > <p>Ideally within your sector: for the emissions that you simply cannot address in the here and now.</p> <div class="journey-block__item-cta"> <a href="#cj-finance" class="link-left-arrow link-animation-arrow" >Find out more</a> </div> </div> <div class="journey-block__item" data-aos="fade" data-aos-delay="500" data-role="cta-block" > <p>By publicly disclosing points 1 to 4, you are matching your words with your deeds.</p> <div class="journey-block__item-cta"> <a href="#cj-communicate" class="link-left-arrow link-animation-arrow" >Find out more</a> </div> </div> </div> </div> <div class="journey-block__cta"> </div> </div> </div> <div class="project-text project-text--small project-text--1col block-margin-top-- block-margin-bottom-- block-bg--" data-aos="fade" data-aos-once="true"> <div id="cj-measure" class="anchor-offset"></div> <div class="project-text__container"> <h3 class="project-text__title"> Measure </h3> <div class="project-text__column rich-content-system"> <p>Find out how big your carbon footprint really is – from facilities, energy consumption, products, services, investment portfolio – and understand your possible climate change risks.</p> </div> </div> </div> <div class="project-text project-text--small project-text--1col block-margin-top-- block-margin-bottom-- block-bg--" data-aos="fade" data-aos-once="true"> <div id="cj-targets" class="anchor-offset"></div> <div class="project-text__container"> <h3 class="project-text__title"> Set targets & create a roadmap </h3> <div class="project-text__column rich-content-system"> <p>Develop your sustainability strategies and targets. Find out what your short- and long-term emission reduction targets would look like when aligned with the latest climate science. If you are pursuing science-based emission reduction targets (SBTs) to reach net zero, the SBTi has clear requirements on what these targets should look like, both in the short and long term. The Institutional Investors Group on Climate Change also has created a framework on how financial institutions should allocate their portfolio to meet Paris Agreement targets.</p> </div> </div> </div> <div class="project-text project-text--small project-text--1col block-margin-top-- block-margin-bottom-- block-bg--" data-aos="fade" data-aos-once="true"> <div id="cj-footprint" class="anchor-offset"></div> <div class="project-text__container"> <h3 class="project-text__title"> Reduce footprint </h3> <div class="project-text__column rich-content-system"> <p>Identify the most impactful short- and long-term interventions for reducing your carbon footprint in order to meet your target. Ideally, you should plan a trajectory for reducing emissions across your entire value chain and across all of your direct and indirect emission (scopes 1-3). You should set a net zero emissions target year based on science, with interim milestones on how to get there, all consistent with a 1.5ºC climate mitigation pathway.</p> </div> </div> </div> <div class="project-text project-text--small project-text--1col block-margin-top-- block-margin-bottom-- block-bg--" data-aos="fade" data-aos-once="true"> <div id="cj-finance" class="anchor-offset"></div> <div class="project-text__container"> <h3 class="project-text__title"> Finance climate action </h3> <div class="project-text__column rich-content-system"> <p>Ideally within your sector: for the emissions that you simply cannot address in the here and now, you must compensate for your impact on the atmosphere by financing emission reductions elsewhere. You can support faster climate action beyond your own value chain and help close the global emissions gap by financing projects and activities that have a measurable, verifiable impact on reducing, avoiding or even removing emissions. True leaders will focus on projects that contribute to driving emissions down within their own sector, using their ambition to pull up those who are less ambitious or who are just starting out. 'Crowdsourcing' finance for expensive solutions within your sector can bring down their costs, so that you and your peers can eventually use these solutions to reduce your own footprint.</p> </div> </div> </div> <div class="project-text project-text--small project-text--1col block-margin-top-- block-margin-bottom-- block-bg--" data-aos="fade" data-aos-once="true"> <div id="cj-communicate" class="anchor-offset"></div> <div class="project-text__container"> <h3 class="project-text__title"> Communicate & lead </h3> <div class="project-text__column rich-content-system"> <p>By publicly disclosing points 1 to 4, you are matching your words with your deeds, safeguarding your reputation, and building the foundations for authentic brand activation campaigns or investor reporting that resonate with your key stakeholders. This is your opportunity to engage with your clients, suppliers, and investors to bring them with you on your climate journey.</p> </div> </div> </div> <div class="project-text project-text--small project-text--1col block-margin-top-- block-margin-bottom-- block-bg--" data-aos="fade" data-aos-once="true"> <div class="project-text__container"> <div class="project-text__column rich-content-system"> <p>The era of claiming ambition without clear disclosure is no longer possible – especially at a time when actions and words need to match the true scope and scale of our climate challenge. And when it comes to authentic and credible communications around climate claims, it will be about ultimate transparency, accountability, and impact: you must ensure that what you say is what you can actually achieve, be it around reaching net zero emissions or any other bold climate action targets.<br></p><p>From developing environmental claims to designing stakeholder engagement strategies and storytelling campaigns, South Pole's communication experts <a href="https://www.southpole.com/sustainability-solutions/sustainability-marketing-communications" target="_blank">provide bespoke and strategic communications support</a> so you can make sure your climate success communication is compelling and up to scratch.</p> </div> </div> </div> <div class="contact-cta block-margin-top--small block-margin-bottom--small "> <div class="contact-cta__wrapper"> <div class="contact-cta__image"> <picture> <source 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class="related-stories__container-title" data-aos="fade-up" data-aos-delay="1000" data-aos-once="true"> <h2> Read more </h2> </div> <div class="related-stories__viewport"> <div class="related-stories__container" data-role="slider" data-aos="fade-up" data-aos-delay="500" data-aos-once="true"> <div class="related-stories__slide" data-role="slide" data-id="0"> <div class="related-stories__image-container"> <div class="related-stories__image-mask"></div> <img src="https://www.southpole.com/uploads/thumbs/sbti-blog-banner-south-pole_500x640.jpeg" alt="Why companies should care about the SBTi&rsquo;s new science-based net zero standard" /> </div> <div class="related-stories__info-container"> <span class="related-stories__type">Blog</span> <h3 class="related-stories__title">Why companies should care about the SBTi’s new science-based net zero standard</h3> <div class="related-stories__link-container"> <a href="https://www.southpole.com/blog/the-new-science-based-net-zero-standard" class="related-stories__link">Read more</a> </div> </div> </div> <div class="related-stories__slide" data-role="slide" data-id="1"> <div class="related-stories__image-container"> <div class="related-stories__image-mask"></div> <img src="https://www.southpole.com/uploads/thumbs/simple-guide-blog-banner-south-pole_500x640.jpeg" alt="A simple guide to climate neutral, net zero and climate positive" /> </div> <div class="related-stories__info-container"> <span class="related-stories__type">Blog</span> <h3 class="related-stories__title">A simple guide to climate neutral, net zero and climate positive</h3> <div class="related-stories__link-container"> <a href="https://www.southpole.com/blog/guide-to-climate-neutral-net-zero-climate-positive" class="related-stories__link">Read more</a> </div> </div> </div> <div class="related-stories__slide" data-role="slide" data-id="2"> <div class="related-stories__image-container"> <div class="related-stories__image-mask"></div> <img src="https://www.southpole.com/uploads/thumbs/clear-water_500x640.jpg" alt="Five tactics for optimizing corporate communications on climate action" /> </div> <div class="related-stories__info-container"> <span class="related-stories__type">Blog</span> <h3 class="related-stories__title">Five tactics for optimizing corporate communications on climate action</h3> <div class="related-stories__link-container"> <a href="https://www.southpole.com/blog/five-tactics-for-optimizing-corporate-communications-on-climate-action" class="related-stories__link">Read more</a> </div> </div> </div> </div> </div> <div class="related-stories__navigation" data-role="nav"> <a class="related-stories__prev" data-action="prev"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 8.75 4.998"><defs><style>.a{fill:#002145;}</style></defs><path class="a" d="M.183,8.567a.625.625,0,0,1,0-.884L3.489,4.375.183,1.067A.625.625,0,1,1,1.067.183l3.747,3.75a.625.625,0,0,1,0,.884L4.8,4.831,1.067,8.567a.625.625,0,0,1-.884,0Z" 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