This is how to create unrivaled client engagement strategies

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43 L 48.796875 43 C 48.275261 38.532432 44.604108 35 40 35 z M 40 37 C 43.877484 37 47 40.122516 47 44 C 47 47.877484 43.877484 51 40 51 C 36.122516 51 33 47.877484 33 44 C 33 40.122516 36.122516 37 40 37 z M 18 46 C 10.306206 46 4 52.306206 4 60 L 4 64 L 26.269531 64 C 25.457834 65.84109 25 67.868987 25 70 L 25 74 L 55 74 L 55 71 L 55 70 C 55 67.868987 54.542166 65.84109 53.730469 64 L 76 64 L 76 60 C 76 52.306206 69.693794 46 62 46 C 55.158556 46 49.446319 50.988522 48.257812 57.503906 C 45.884282 55.926028 43.045242 55 40 55 C 36.954758 55 34.115718 55.926028 31.742188 57.503906 C 30.553681 50.988522 24.841444 46 18 46 z M 18 48 C 24.245162 48 29.37815 52.832416 29.921875 58.941406 C 28.934708 59.842395 28.067924 60.868215 27.347656 62 L 6 62 L 6 60 C 6 53.397794 11.397794 48 18 48 z M 62 48 C 68.602206 48 74 53.397794 74 60 L 74 62 L 52.652344 62 C 51.932076 60.868215 51.065292 59.842395 50.078125 58.941406 C 50.62185 52.832416 55.754838 48 62 48 z M 40 57 C 47.153388 57 53 62.846612 53 70 L 53 72 L 27 72 L 27 70 C 27 62.846612 32.846612 57 40 57 z M 8 58 C 7.449 58 7 58.449 7 59 C 7 59.551 7.449 60 8 60 C 8.551 60 9 59.551 9 59 C 9 58.449 8.551 58 8 58 z M 12 58 C 11.449 58 11 58.449 11 59 C 11 59.551 11.449 60 12 60 C 12.551 60 13 59.551 13 59 C 13 58.449 12.551 58 12 58 z M 16 58 C 15.449 58 15 58.449 15 59 C 15 59.551 15.449 60 16 60 C 16.551 60 17 59.551 17 59 C 17 58.449 16.551 58 16 58 z M 20 58 C 19.449 58 19 58.449 19 59 C 19 59.551 19.449 60 20 60 C 20.551 60 21 59.551 21 59 C 21 58.449 20.551 58 20 58 z M 24 58 C 23.449 58 23 58.449 23 59 C 23 59.551 23.449 60 24 60 C 24.551 60 25 59.551 25 59 C 25 58.449 24.551 58 24 58 z M 28 58 C 27.449 58 27 58.449 27 59 C 27 59.551 27.449 60 28 60 C 28.551 60 29 59.551 29 59 C 29 58.449 28.551 58 28 58 z M 52 58 C 51.449 58 51 58.449 51 59 C 51 59.551 51.449 60 52 60 C 52.551 60 53 59.551 53 59 C 53 58.449 52.551 58 52 58 z M 56 58 C 55.449 58 55 58.449 55 59 C 55 59.551 55.449 60 56 60 C 56.551 60 57 59.551 57 59 C 57 58.449 56.551 58 56 58 z M 60 58 C 59.449 58 59 58.449 59 59 C 59 59.551 59.449 60 60 60 C 60.551 60 61 59.551 61 59 C 61 58.449 60.551 58 60 58 z M 64 58 C 63.449 58 63 58.449 63 59 C 63 59.551 63.449 60 64 60 C 64.551 60 65 59.551 65 59 C 65 58.449 64.551 58 64 58 z M 68 58 C 67.449 58 67 58.449 67 59 C 67 59.551 67.449 60 68 60 C 68.551 60 69 59.551 69 59 C 69 58.449 68.551 58 68 58 z M 72 58 C 71.449 58 71 58.449 71 59 C 71 59.551 71.449 60 72 60 C 72.551 60 73 59.551 73 59 C 73 58.449 72.551 58 72 58 z M 30 68 C 29.449 68 29 68.449 29 69 C 29 69.551 29.449 70 30 70 C 30.551 70 31 69.551 31 69 C 31 68.449 30.551 68 30 68 z M 34 68 C 33.449 68 33 68.449 33 69 C 33 69.551 33.449 70 34 70 C 34.551 70 35 69.551 35 69 C 35 68.449 34.551 68 34 68 z M 38 68 C 37.449 68 37 68.449 37 69 C 37 69.551 37.449 70 38 70 C 38.551 70 39 69.551 39 69 C 39 68.449 38.551 68 38 68 z M 42 68 C 41.449 68 41 68.449 41 69 C 41 69.551 41.449 70 42 70 C 42.551 70 43 69.551 43 69 C 43 68.449 42.551 68 42 68 z M 46 68 C 45.449 68 45 68.449 45 69 C 45 69.551 45.449 70 46 70 C 46.551 70 47 69.551 47 69 C 47 68.449 46.551 68 46 68 z M 50 68 C 49.449 68 49 68.449 49 69 C 49 69.551 49.449 70 50 70 C 50.551 70 51 69.551 51 69 C 51 68.449 50.551 68 50 68 z"/></svg> </a> </div> <main id="site-main" class="site-main outer site-main-post has-post-image"> <div class="feature-post-wrapper"> <article class="post-full post tag-engagement-marketing tag-membership-content tag-exclusive-content "> <section class="post-full-content Engagement marketing"> <header class="post-full-header"> <div class="post-full-header-wrapper"> <section class="post-full-meta"> <time class="post-full-meta-date" datetime=" 2024-10-24">24 October 2024</time> <span class="reading-time">8 min read</span> </section> <h1 class="post-full-title">This is how to create unrivaled client engagement strategies</h1> <section class="post-full-meta"> <a href="/tag/engagement-marketing/">Engagement marketing</a> </section> <div class="post-author-with-linkedin-wrapper"> <div class="post-author-wrapper"> <section class="post-full-authors"> <section class="author-card"> <a href="/author/eileen/"> <img class="author-profile-image" src="/content/images/size/w300/2024/03/1517673459877-1.jpeg" alt="Eileen Linn" /> <section class="author-card-content"> <h4 class="author-card-name">Eileen Linn</h4> <div class="post-full-footer-right"> <div class="author-card-button">Read More</div> </div> </section> </a> </section> </section> </div> </div> </div> <div class="post-full-image" style="background-image: url(/content/images/2024/10/CMA_Website_Article_Images_Author_Highlight--2-.jpg);"> </div> </header> <div class="post-content"> <aside class="toc-container"> </aside>  <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is a client engagement strategy?", "acceptedAnswer": { "@type": "Answer", "text": "A sustained, well-optimized client engagement strategy that punctuates the client's journey way beyond the point of purchase is key. In simple terms, client engagement is really just about keeping in touch with your customers and making sure they're happy and are using your product. It all ties into turning one-time buyers into loyal brand advocates who love your product so much they want to shout it from the rooftops." } },{ "@type": "Question", "name": "", "acceptedAnswer": { "@type": "Answer", "text": "" } }] } </script>  <p><em>This article is based on a keynote presentation given by Eileen at Customer Marketing Summit Las Vegas 2023. </em></p><hr><p>You've heard it time and time again – client, or <a href="https://www.customermarketingalliance.com/engagement-marketing/" rel="noreferrer">customer, engagement</a> is the key ingredient to successful <a href="https://www.customermarketingalliance.com/what-is-customer-marketing-and-why-is-it-so-important/" rel="noreferrer">customer marketing</a> programs. </p><p>Whether you're running an <a href="https://www.customermarketingalliance.com/developing-impactful-advocacy-programs/" rel="noreferrer">advocacy program</a>, <a href="https://www.customermarketingalliance.com/setting-up-your-cab-strategy-and-getting-business-buy-in/" rel="noreferrer">customer advisory board</a>, user <a href="https://www.customermarketingalliance.com/customer-vs-community-engagement-know-the-difference/" rel="noreferrer">community</a>, or reference efforts, crafting an effective client engagement strategy is what brings all those tactics to life.  </p><p>At ICE Mortgage Technology, in the highly regulated real estate industry, we have the <em>slightly</em> unfair advantage of knowing <em>exactly</em> who our customers are.  </p><p>But this reality has shaped my philosophy that customer engagement, much like cooking, allows for flexibility and creativity based on what "ingredients" you have available. </p><p>In this article, I explore:</p><ul><li><a href="https://www.customermarketingalliance.com/the-secret-recipe-for-a-winning-customer-engagement-strategy/#what-is-a-client-engagement-strategy">What is a client engagement strategy?</a></li><li><a href="https://www.customermarketingalliance.com/the-secret-recipe-for-a-winning-customer-engagement-strategy/#my-client-engagement-philosophy">My client engagement philosophy</a></li><li><a href="https://www.customermarketingalliance.com/the-secret-recipe-for-a-winning-customer-engagement-strategy/#how-to-lay-the-foundation-for-successful-client-engagement">How to lay the foundation for successful client engagement</a></li><li><a href="https://www.customermarketingalliance.com/the-secret-recipe-for-a-winning-customer-engagement-strategy/#your-client-engagement-ingredient-list">Your client engagement "ingredient list"</a></li><li><a href="https://www.customermarketingalliance.com/the-secret-recipe-for-a-winning-customer-engagement-strategy/#how-to-maximize-your-client-voices">How to maximize your client voices</a></li><li><a href="https://www.customermarketingalliance.com/the-secret-recipe-for-a-winning-customer-engagement-strategy/#why-repurposing-is-your-secret-sauce">Why repurposing is your secret sauce</a></li><li><a href="https://www.customermarketingalliance.com/the-secret-recipe-for-a-winning-customer-engagement-strategy/#how-to-measure-the-success-of-your-client-engagement-strategy">How to measure the success of your client engagement strategy</a></li></ul><h2 id="what-is-a-client-engagement-strategy">What is a client engagement strategy?</h2><p>Okay first up – let's talk about what we, as customer marketers, are here for: advocacy. Advocacy truly is the real deal, and client engagement strategy is your one-way ticket to that customer marketing dream. </p><p>A sustained, well-optimized client engagement strategy that punctuates the client's journey way beyond the point of purchase is key. I like to think of it as nurturing a good relationship – it takes consistent effort and a genuine vested interest in their success.</p><p>In simple terms, client engagement is really just about keeping in touch with your customers and making sure they're happy and are using your product. It all ties into turning one-time buyers into loyal brand advocates who love your product so much they want to shout it from the rooftops.</p><h2 id="my-client-engagement-philosophy">My client engagement philosophy</h2><p>When it comes to customer engagement strategies, I like to compare them to the difference between cooking and baking. </p><p>Baking requires strict adherence to recipes and measurements – too much or too little of an ingredient can ruin the final product. </p><p>Cooking, on the other hand, is more of an art, allowing you to be flexible based on your personal tastes and what's in your refrigerator.</p><p>The same principles apply to <a href="https://www.customermarketingalliance.com/seven-proven-tactics-to-hit-home-runs-with-your-customer-marketing-and-advocacy-programs/" rel="noreferrer">customer marketing programs</a> centered around engagement. We're all limited by different constraints - team resources, budget, executive buy-in, and more. </p><p>Trying to force a rigid, one-size-fits-all recipe will likely fall flat. </p><p>Instead, I encourage customer marketers to take a more flexible "cooking" approach. Get creative based on the ingredients (i.e. resources, customers, goals) that you have access to. </p><p>With the right techniques and mindset, you can cook up an effective engagement strategy no matter how big or small your kitchen.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.customermarketingalliance.com/how-to-increase-customer-engagement-universal-tips-for-any-business/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Increase customer engagement: Universal tips for businesses</div><div class="kg-bookmark-description">Engaged customers are the holy grail of any business. After all, they don’t stop at simply buying your product or services — they sign up for events take part in customer surveys, as well as promoting your business.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.customermarketingalliance.com/content/images/size/w256h256/2022/04/android-chrome-192x192.png" alt=""><span class="kg-bookmark-author">Customer Marketing Alliance</span><span class="kg-bookmark-publisher">Paulina Gajewska</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.customermarketingalliance.com/content/images/size/w1200/2022/10/how-to-increase-customer-engagement-hero-header-1536x848.png" alt="" onerror="this.style.display = 'none'"></div></a></figure><h2 id="how-to-lay-the-foundation-for-successful-client-engagement">How to lay the foundation for successful client engagement</h2><p>Of course, even the most free-flowing cooking requires some basic foundation work. The first step is getting organizational <a href="https://www.customermarketingalliance.com/be-the-voice-of-your-customer-and-drive-company-alignment/" rel="noreferrer">alignment</a> and support for your customer engagement efforts.  </p><p>At my company, we use slides mapping out how engagement impacts each stage of the buying cycle and showing its influence across our various marketing pillars. </p><p>Having these visuals helps explain why customer engagement matters to the entire revenue team.</p><p>We also have a customer marketing "demand approach" that lays out the role of engagement alongside other core areas like awareness, industry leadership, and growth marketing. </p><p>Documenting the objectives and past or future plans for our major engagement programs gives stakeholders a clear bird's eye view.</p><p>If you're struggling to capture leadership's attention, remember to always tie customer engagement back to hard metrics that matter to them – sales impact, ROI, or retention rates. </p><p>Sharing stats on the benefits of engagement can go a <em>long way</em> in unlocking resources, and having an internal foundation paves the way for adding customized programs and engagement "flavors."  </p>  <iframe width="1241" height="698" src="https://www.youtube.com/embed/womGzgCWiKc" title="No, customer and community engagement are not the same thing" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>  <p>By grounding client engagement in these broader business goals, it's easier to align resources and support for tailored B2B client engagement strategies.</p><h2 id="your-client-engagement-ingredient-list">Your client engagement "ingredient list"</h2><p>We're all familiar with the typical customer engagement program options - <a href="https://www.customermarketingalliance.com/customer-advisory-boards-what-they-are-and-how-to-do-them-well/" rel="noreferrer">advisory boards</a>, user groups, online communities, references, and more. </p><p>But the real work lies in selecting the engagement strategies that best align with your organizational goals and client demographics.</p><p>Here we evaluate potential programs across a few criteria:</p><ul><li><strong>Level </strong>of marketing team effort required </li><li><strong>Degree</strong> of customer involvement and work</li><li><strong>Reach </strong>or amplification potential of the program</li></ul><p>Your client engagement strategy template should guide the selection of engagement programs based on team resources, client involvement, and potential reach.</p><p>For example, an advisory board requires high team effort (coordination, travel, etc.) and customer involvement but has relatively low reach beyond the participants themselves. </p><p>Whereas something like customer awards could have medium-to-high effort levels depending on the program structure, but offer high potential reach if you maximize the promotion of the winners. </p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.customermarketingalliance.com/podcast/jeni-asaba-how-to-find-the-right-customer-passion-topics-to-engage-customer-interests-leadership-accelerator-program/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Find the right passion topics to engage customer interests</div><div class="kg-bookmark-description">In our first episode of Learning with Leadership: A Customer Marketing Podcast, we talk to Jeni Asaba, Senior Manager, Community Engagement & Advocacy at Jamf, about the importance of finding your customers’ passion topics to inform engagement and internal processes.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.customermarketingalliance.com/content/images/size/w256h256/2022/04/android-chrome-192x192.png" alt=""><span class="kg-bookmark-author">Customer Marketing Alliance</span><span class="kg-bookmark-publisher">Eve Chatfield</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.customermarketingalliance.com/content/images/2024/02/Learning_With_Leadership_Podcast_Asset_--3---1--1.png" alt="" onerror="this.style.display = 'none'"></div></a></figure><h2 id="how-to-maximize-your-client-voices">How to maximize your client voices  </h2><p>Once you have your foundational engagement programs in place, it's time to kick things up a notch. But what does true customer engagement look like? It goes far beyond just participating in a survey or webinar. </p><p>Here are a couple of examples of highly engaged customers for us include:</p><div class="kg-card kg-callout-card kg-callout-card-pink"><div class="kg-callout-text"><b><strong style="white-space: pre-wrap;">Patrick:</strong></b><br><br>⭐️ Attended our annual user conference<br>⭐️ He referred five peers to attend<br>⭐️ Participated in a regional user group<br>⭐️ Donated to a fundraiser we promoted<br>⭐️ Is an active community member.</div></div><div class="kg-card kg-callout-card kg-callout-card-pink"><div class="kg-callout-text"><b><strong style="white-space: pre-wrap;">Laura:</strong></b><br><br>⭐️ Serves on our executive advisory board<br>⭐️ Brings 10+ teammates to our conference yearly<br>⭐️ Participates in our reference program<br>⭐️ Speaks at our events<br>⭐️ Appears on our podcasts. </div></div><p>These examples illustrate the full spectrum of engagement - with the customer advocating for your brand, providing input and direction, and helping generate content that attracts new buyers.</p><p>When we have customers willing to go the extra mile, we make sure to milk every opportunity for their involvement. For instance, if a customer agrees to participate in an award process, we'll pursue:</p><p>🎥 <strong>Video testimonials</strong> at the award ceremony</p><p>🎤 <strong>Podcasts</strong> or webinar speaking opportunities  </p><p>📝 <strong>Case study</strong> or blog content  </p><p>📱 <strong>Social media</strong> video snippets and quotes</p><p>📣 <strong>Including their story</strong> in nurture email campaigns</p><p>The key is leveraging that single engagement for as many potential marketing and sales assets as possible. That's why having a talented content crew is so valuable - they can repackage the raw customer interactions into fresh deliverables.</p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.customermarketingalliance.com/4-powerful-examples-of-how-brands-use-customer-content-to-deepen-connections/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">How brands use customer content to deepen connections</div><div class="kg-bookmark-description">If you know how to connect with an audience by promoting them and your products simultaneously, and then making that the heart of your content marketing strategy framework, you’ll be creating ads that truly connect to the heart of your audience.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.customermarketingalliance.com/content/images/size/w256h256/2024/07/android-chrome-192x192--1--1.png" alt=""><span class="kg-bookmark-author">Customer Marketing Alliance</span><span class="kg-bookmark-publisher">Eve Chatfield</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.customermarketingalliance.com/content/images/size/w1200/2024/05/kushagra-kevat-cc4VWYA1S8U-unsplash--1---1-.jpg" alt="" onerror="this.style.display = 'none'"></div></a></figure><h2 id="why-repurposing-is-your-secret-sauce">Why repurposing is your secret sauce</h2><p>This brings me to the real secret sauce of my customer engagement efforts - ruthlessly repurposing and amplifying every asset developed from customer interactions. </p><p>We never just let a single webinar recording, testimonial quote, or case study go uncelebrated</p><p>Take our customer, Margie, for instance. A regional award winner, we maximized her participation by:</p><ul><li>Creating <strong>website testimonial banners</strong> and in-product ads with her story</li><li>Turning her award submission into a <strong>blog post</strong> celebrating mortgage professionals</li><li>Having her <strong>speak in a</strong> <strong>webinar</strong> on industry trends  </li><li>Featuring <strong>video snippets</strong> of her insights on social media</li></ul><p>At the end of the day, we're relentlessly squeezing every drop of value out of each piece of <a href="https://www.customermarketingalliance.com/4-powerful-examples-of-how-brands-use-customer-content-to-deepen-connections/" rel="noreferrer">engaged customer content</a>. </p><p>The same video clips get spliced for websites, campaigns, event promotions, and more, and customers' written submissions get repurposed into blogs, ebooks, and sales materials.  </p><p>It's an intense juggling act, but one that pays off immensely in stretching our overall content capabilities while showing customers their voices truly matter.</p><h2 id="how-to-measure-the-success-of-your-client-engagement-strategy">How to measure the success of your client engagement strategy</h2><p>Of course, no recipe is complete without assessing whether your creation is a delicious success. For client engagement, we use a few different criteria to measure the temperature:</p><ol><li>Monitor which specific customer accounts are <strong>demonstrating the greatest, most consistent engagement </strong>across our programs and content development. </li><li>Track the "shelf life" and freshness of customer-powered content and assets. We have a simple SharePoint database that logs the creation date of each piece and automatically flags anything older than 2 years for archival or updates.</li><li>Keep an eye on the "ripple effects" of engaged customers, which often extend far beyond our wildest ambitions. Many customers view working closely with us as an opportunity to elevate their personal and professional brand. </li></ol><p>While these endeavors are first and foremost about their own growth, we at ICE Mortgage Technology also benefit by associating with such respected voices. </p><p>In the end, effectively measuring client engagement isn't just about hard metrics or filled campaign slots. It's about recognizing the multi-faceted ripples engaged customers send across your company, the industry sphere, and their own professional journeys.  </p><h2 id="final-thoughts">Final thoughts</h2><p>As I've laid out, there is no one-size-fits-all blueprint for creating powerful client engagement strategies.</p><p>Each organization needs to thoughtfully design a unique blend of programs, customers, and promotion tactics based on their specific goals, resources, and customer relationships.</p><p>Most importantly, remember that customer engagement is more art than science. As marketers, we must constantly evaluate, experiment, and evolve our approaches to develop resonant experiences.</p><p>Don't be afraid to roll up your sleeves and initiate fresh, innovative customer engagement tactics. With the right combination of strategies, you’ll have everything needed to build engagement campaigns that resonate deeply with clients and drive measurable results.</p> </div> <aside class="post-upgrade-cta hidden-upgrade"> <div class="post-upgrade-cta-content"> <img src="/content/images/2024/07/android-chrome-192x192--1--1.png" alt="Customer Marketing Alliance icon" class="site-logo" /> <h2>Like what you see? 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No page unturned. </p> <div class="post-upgrade-buttons-wrapper"> <a class="button large primary" href="https://certified.productmarketingalliance.com/p/product-marketing-certified-core" target="_blank">Get certified</a> </div> </div> </aside> <section class="post-full-authors post-full-authors-with-bio"> <section class="author-card"> <div class="post-full-authors-content"> <p>Written by: </p> </div> <a href="/author/eileen/"> <img class="author-profile-image" src="/content/images/size/w300/2024/03/1517673459877-1.jpeg" alt="Eileen Linn" /> <section class="author-card-content"> <h4 class="author-card-name">Eileen Linn</h4> <p>Director of Customer Marketing at ICE Mortgage Technology </p> <div class="post-full-footer-right"> <div class="author-card-button">Read More</div> </div> </section> </a> </section> </section> </section> <section class="subscribe-form"> <p>Get industry insights</p> <form data-members-form="subscribe"> <input data-members-email type="email" required="true" placeholder="youremail@example.com" /> <br> <button type="submit">Join</button> </form> </section> <aside class="read-next"> <aside class="read-more-wrap outer"> <header class="read-next-card-header"> <h3><span>More in</span> <a href="/tag/engagement-marketing/">Engagement marketing</a></h3> </header> <div class="read-more inner"> <article class="post-card"> <a class="post-card-image-link" href="/customer-focused-brand/"> <img class="post-card-image" src="/content/images/size/w800/2024/09/CMA_Website_Article_Images_Doodles--2-.jpg" alt="How to build a customer-focused brand" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/customer-focused-brand/"> <header class="post-card-header"> <h2 class="post-card-title">How to build a customer-focused brand</h2> </header> <section class="post-card-excerpt"> <p>When businesses say they care about their customers, it can conjure up a plethora of clichés. “The customer is always right.” “Underpromise and overdeliver.” “Treat every customer like they're your only customer.” More often than not, business executives talk the talk but very rarely walk the walk....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> </ul> <span class="reading-time">8 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/engagement-marketing/"> <img class="post-card-image" src="/content/images/size/w800/2024/08/What-is-engagement-marketing.jpg" alt="What is engagement marketing?" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/engagement-marketing/"> <header class="post-card-header"> <h2 class="post-card-title">What is engagement marketing?</h2> </header> <section class="post-card-excerpt"> <p>What is the point in marketing if you’re not engaging your target audience? It’s like mailing a letter without a stamp, or brushing your teeth without toothpaste – you just wouldn’t do it!...</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> </ul> <span class="reading-time">16 min read</span> </footer> </div> </article> </div> </aside> </aside> </article> </div> </main> <div class="floating-header"> <div class="floating-header-logo"> <a href="https://www.customermarketingalliance.com"> <img src="/content/images/size/w100/2024/07/android-chrome-192x192--1--1.png" alt="Customer Marketing Alliance icon" /> <span>Customer Marketing Alliance</span> </a> </div> <span class="floating-header-divider">—</span> <div class="floating-header-title">This is how to create unrivaled client engagement strategies</div> <div class="floating-header-share"> <a class="floating-header-share-tw" href="https://twitter.com/share?text=This%20is%20how%20to%20create%20unrivaled%20client%20engagement%20strategies&url=https://www.customermarketingalliance.com/the-secret-recipe-for-a-winning-customer-engagement-strategy/" onclick="window.open(this.href, 'share-twitter', 'width=550,height=235');return false;"> <?xml version="1.0" encoding="iso-8859-1"?> <svg viewBox="0 0 24 24" aria-hidden="true" class="r-18jsvk2 r-4qtqp9 r-yyyyoo r-16y2uox r-8kz0gk r-dnmrzs r-bnwqim r-1plcrui r-lrvibr r-lrsllp"> <g> <path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"> </path> </g> </svg> </a> <a class="floating-header-share-fb" href="https://www.facebook.com/sharer/sharer.php?u=https://www.customermarketingalliance.com/the-secret-recipe-for-a-winning-customer-engagement-strategy/" onclick="window.open(this.href, 'share-facebook','width=580,height=296');return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32"><path d="M19 6h5V0h-5c-3.86 0-7 3.14-7 7v3H8v6h4v16h6V16h5l1-6h-6V7c0-.542.458-1 1-1z"/></svg> </a> <a class="floating-header-share-linkedin" href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.customermarketingalliance.com/the-secret-recipe-for-a-winning-customer-engagement-strategy/" onclick="window.open(this.href, 'share-facebook','width=580,height=496');return false;"> <?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20 20" style="enable-background:new 0 0 20 20;" xml:space="preserve"> <g> <g> <path class="st0" d="M18.5,0h-17C0.7,0,0,0.6,0,1.4v17.1C0,19.4,0.7,20,1.5,20h17c0.8,0,1.5-0.6,1.5-1.4V1.4C20,0.6,19.3,0,18.5,0 z M5.9,17H3V7.5h3V17z M4.4,6.2c-1,0-1.7-0.8-1.7-1.7c0-0.9,0.8-1.7,1.7-1.7c0.9,0,1.7,0.8,1.7,1.7C6.2,5.4,5.4,6.2,4.4,6.2z M17,17h-3v-4.6c0-1.1,0-2.5-1.5-2.5c-1.5,0-1.8,1.2-1.8,2.5V17h-3V7.5h2.8v1.3h0c0.4-0.8,1.4-1.5,2.8-1.5c3,0,3.6,2,3.6,4.5V17z" /> </g> </g> </svg> </a> </div> <progress id="reading-progress" class="progress" value="0"> <div class="progress-container"> <span class="progress-bar"></span> </div> </progress> </div>  <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/tocbot/4.11.1/tocbot.css" />  <script src="https://cdnjs.cloudflare.com/ajax/libs/tocbot/4.11.1/tocbot.min.js"></script> <script> if (window.isTOCenabled) { document.querySelector('.toc-container').innerHTML = '<div class="toc"></div>'; tocbot.init({ tocSelector: '.toc', contentSelector: '.post-content' }); } </script> <div class="footer"> <div class="footer-wrapper"> <div class="site-footer-content"> <div class="site-footer-content-logo"> <a href="/"> <img src="https://www.customermarketingalliance.com/assets/img/sales/CMA%20FULL%20LOGO%20WHITE.svg?v=945d8828d2" /> </a> </div> <div class="site-footer-content-title"> Our mission is plain and simple. 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