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Manage Marketing Campaigns | Salesforce US
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" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/07/Marquee-Manage-Marketing-Campaigns-1.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/07/Marquee-Manage-Marketing-Campaigns-1.webp?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/07/Marquee-Manage-Marketing-Campaigns-1.webp?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/07/Marquee-Manage-Marketing-Campaigns-1.webp?resize=1024,1024 1024w" height="1024" width="1024"/> </div> <div class="content__wrapper "> <header class="marquee__blade-heading eyebrow--standard "> <div class="eyebrow eyebrow-display-1"> <div class="eyebrow__image"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-marketing.svg?w=1024" class="" alt="" sizes="100vw" srcset="" /> </div> <div class="eyebrow__label pbc-g-text-eyebrow"> Marketing </div> </div> <h1 class="headline marquee__headline--standard" style=" color:#032D60 "> Manage Marketing Campaigns </h1> <div class="blade__description"> <p>Coordinating multiple marketing campaigns across channels and measuring effectiveness can be overwhelming. Streamline campaign management by automating scheduling, content creation, and performance analytics, ensuring cohesive and effective marketing efforts.</p> </div> </header> <div class="cta_container flex flex--right ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Watch Marketing AI demos " data-link-url="https://www.salesforce.com/form/marketing/marketing-ai-demo/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Watch Marketing AI demos : Manage Marketing Campaigns" href="https://www.salesforce.com/form/marketing/marketing-ai-demo/?d=pb" target="_blank" rel="noopener" > Watch Marketing AI demos </a> </pbc-button> </div> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, rgb(255, 255, 255) 0%, #FFFFFF 100%);"></div> <div class="blade__background blade__background--custom-desktop"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/Marquee-Custom-Background-Desktop.webp?w=1024" class="background__image background__image--custom" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/Marquee-Custom-Background-Desktop.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/Marquee-Custom-Background-Desktop.webp?resize=300,94 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/Marquee-Custom-Background-Desktop.webp?resize=768,240 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/Marquee-Custom-Background-Desktop.webp?resize=1024,320 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/Marquee-Custom-Background-Desktop.webp?resize=1536,480 1536w" height="100%" width="100%"/> </div> <div class="blade__background blade__background--custom-mobile"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/Marquee-Custom-Background-Mobile.webp?w=731" class="background__image background__image--custom" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/Marquee-Custom-Background-Mobile.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/Marquee-Custom-Background-Mobile.webp?resize=214,300 214w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/Marquee-Custom-Background-Mobile.webp?resize=768,1076 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/Marquee-Custom-Background-Mobile.webp?resize=731,1024 731w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/Marquee-Custom-Background-Mobile.webp?resize=1096,1536 1096w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/Marquee-Custom-Background-Mobile.webp?resize=1462,2048 1462w" height="100%" width="100%"/> </div> </section> </div><div data-blade-id="1716557244257_iua" data-blade-position="2" data-blade-name="sf/oneup" data-blade-variant="oneup" data-blade-source="www" data-blade-type="blade"> <section id="anchor-campaign-brief" class="relative oneup--blade oneup--left-image" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main grid--onebyone" data-module-track-impressions="" data-module-id="1716557244257_iua" data-module-name="Generate Campaign Brief" data-module-position="1" data-module-type="headline"> <div class="image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/07/1up-manage-marketing-campaings-generate-campaign-brief.webp?w=1024" class="image__asset" alt="Product view of a marketing campaign brief generated by Einstein Copilot." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/07/1up-manage-marketing-campaings-generate-campaign-brief.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/07/1up-manage-marketing-campaings-generate-campaign-brief.webp?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/07/1up-manage-marketing-campaings-generate-campaign-brief.webp?resize=768,768 768w" height="1024" width="1024"/> </div> <div class="content__wrapper"> <div class="content__container"> <header class="oneup__blade-heading"> <div class="eyebrow eyebrow-display-2"> <div class="eyebrow__image"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/07/Pill_CopilotAction.png?w=377" class="" alt="Copilot Action: Pre-Built" sizes="100vw" srcset="" /> </div> </div> <h2 class="headline" style=" "> Generate Campaign Brief </h2> <div class="blade__description"> <p><strong>Overview<br></strong>Draft mass communication emails and manage your marketing campaigns more efficiently. Einstein Copilot assists marketers in creating a campaign strategy and assets through campaign deployment, with customized outputs unique to every customer.</p> <p><strong>Action Type<br></strong>Prompt</p> <p><strong>Data Sources<br></strong>Written marketing objective</p> <p><strong>How to Use the Action<br></strong>Invoke the action with the words:</p> <p>"Create a marketing brief to drive more customers into my store now that I am selling fresh and faux floral arrangements."</p> <p>Ensure you activate the four standard actions for a complete experience:</p> <ol> <li>GenerateBrief</li> <li>SaveBrief</li> <li>GenerateCampaignFromBrief</li> <li>SaveCampaign</li> </ol> </div> </header> </div> </div> </article> </div> </section> </div><div data-blade-id="1721408278298_10ck" data-blade-position="3" data-blade-name="sf/oneup" data-blade-variant="oneup" data-blade-source="www" data-blade-type="blade"> <section id="anchor-refine-email" class="relative oneup--blade oneup--right-image" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main grid--onebyone" data-module-track-impressions="" data-module-id="1721408278298_10ck" data-module-name="Generate and Refine Email Content" data-module-position="1" data-module-type="headline"> <div class="image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/07/1up-Manage-Marketing-Campaings-Generate-and-Refine-Email-Content.webp?w=1024" class="image__asset" alt="Product view of an email subject line generated by Einstein Copilot, which Copilot revises after a prompt to change the tone." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/07/1up-Manage-Marketing-Campaings-Generate-and-Refine-Email-Content.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/07/1up-Manage-Marketing-Campaings-Generate-and-Refine-Email-Content.webp?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/07/1up-Manage-Marketing-Campaings-Generate-and-Refine-Email-Content.webp?resize=768,768 768w" height="1024" width="1024"/> </div> <div class="content__wrapper"> <div class="content__container"> <header class="oneup__blade-heading"> <div class="eyebrow eyebrow-display-2"> <div class="eyebrow__image"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/07/Pill_CopilotAction.png?w=377" class="" alt="Copilot Action: Pre-Built" sizes="100vw" srcset="" /> </div> </div> <h2 class="headline" style=" "> Generate and Refine Email Content </h2> <div class="blade__description"> <p><strong>Overview<br></strong>Einstein Copilot can reason through natural language to generate an email grounded in the organization's campaign brief and preset brand, making the responses unique to every instance, brand, and the end customer.</p> <p><strong>Action Type<br></strong>Prompt</p> <p><strong>Object Reference<br></strong>Brief Object, Brand CMS Object</p> <p><strong>Data Sources<br></strong>CRM</p> <p><strong>How to Use the Action</strong></p> <p>Click a sparkle button on Email Settings or a component toolbar, or type "Make the subject line funny." Refine by selecting a quick action or typing additional content refinement instructions.</p> </div> </header> </div> </div> </article> </div> </section> </div><div data-blade-id="1722890754007_ddi_535154" data-blade-position="4" data-blade-name="sf/promotion" data-blade-variant="promotion" data-blade-source="www" data-blade-type="blade"> <section id="1722890754007_ddi_535154" class="relative promotion--blade promotion--right-image" > <div class="container pb-shadow pb-large-corner"> <article class="grid grid_main promotion_layout--full_height" data-module-id="1722890754007_ddi_535154" data-module-name="Build your own custom solution." data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <div class="image__wrapper mobile-pt-0 promotion_layout--full_height-image_wrapper relative " > <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/Promotion-PB-Whitepaper-Floating-TopPad.png?w=1024" class="image__asset" alt="Salesforce Einstein mascot with examples of prompts for prompt builder." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/Promotion-PB-Whitepaper-Floating-TopPad.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/Promotion-PB-Whitepaper-Floating-TopPad.png?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/Promotion-PB-Whitepaper-Floating-TopPad.png?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/Promotion-PB-Whitepaper-Floating-TopPad.png?resize=1024,1024 1024w" height="1024" width="1024"/> </div> <div class="content__wrapper pt-64 mobile-pb-8 mobile-pt-40 mobile-ml-32 mobile-mr-32 pb-64 promotion_layout---image-content_wrapper"> <header class="promotion__blade-heading"> <h2 class="pbc-g-text-display-4 mt-0 mb-24 mobile-mb-16" style=" "> Build your own custom solution. </h2> <div class="blade__description pbc-g-text-body-1-2 mb-48 mobile-mb-32"> <p>Learn how to create prompts for your business needs and bring them into the flow of work.</p> </div> </header> <div class="cta_container flex flex--full_height ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Read the guide" data-link-url="https://www.salesforce.com/form/white-paper/prompt-builder-guide/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Read the guide: Build your own custom solution." href="https://www.salesforce.com/form/white-paper/prompt-builder-guide/?d=pb" target="_blank" rel="noopener" > Read the guide </a> </pbc-button> </div> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1668667220025_8dd" data-blade-position="5" data-blade-name="sf/nup" data-blade-variant="nup" data-blade-source="www" data-blade-type="blade"> <section id="1668667220025_8dd" class="relative nup--blade nup--link_below layout--2 nup--card_resource" > <div class="container background__present"> <div class="grid grid_main nup nup__2 nup__gridTwo"> <header class="nup__blade-heading text--center"> <h2 class="headline" style=" "> Explore other AI use cases. </h2> </header> <div class="cards"> <article class="card card__1 card__wrapper " data-module-track-impressions="" data-module-id="1722897067920_ji" data-module-name="Generate Promotional Content" data-module-position="1" data-module-type="card_resource" data-module-tags-manual="[{"tagName":"Topics:Generative AI|Marketing (Topics)","tagUuid":"8df10509-587d-4330-995c-7502673a5334|3612cd14-4913-4619-a1ed-f3ab606af61f","uuid":"db1727ae-2c68-11b2-80f8-000d3a4fec0d"},{"tagName":"Products:Marketing Cloud","tagUuid":"94de41a5-93d3-4dd1-be94-e331cfa94889","uuid":"db1727a8-2c68-11b2-80f8-000d3a4fec0d"}]" data-module-tags-auto="[]" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/artificial-intelligence/use-cases/generate-promotional-content" tabindex="-1" aria-label="Generate Promotional Content" data-link-url="https://www.salesforce.com/artificial-intelligence/use-cases/generate-promotional-content" data-link-type="image" target="_self"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/Thumbnail-Generate-Promotional-Content-1.webp?w=1024" class="card__image" alt="A commerce professional reviews a promotional offer that Einstein Copilot has generated and sent to a customer via chat window." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/Thumbnail-Generate-Promotional-Content-1.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/Thumbnail-Generate-Promotional-Content-1.webp?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/Thumbnail-Generate-Promotional-Content-1.webp?resize=768,432 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/Thumbnail-Generate-Promotional-Content-1.webp?resize=1024,576 1024w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline mb-16" style=" "> <a href="https://www.salesforce.com/artificial-intelligence/use-cases/generate-promotional-content" data-link-text="Generate Promotional Content" data-link-url="https://www.salesforce.com/artificial-intelligence/use-cases/generate-promotional-content" data-link-type="header" target="_self"> Generate Promotional Content </a> </h3> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Learn More" data-link-url="https://www.salesforce.com/artificial-intelligence/use-cases/generate-promotional-content" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardTwoUp" data-stacking="wideM" aria-label="Learn More" href="https://www.salesforce.com/artificial-intelligence/use-cases/generate-promotional-content" target="_self" rel="noopener" > Learn More </a> </pbc-button> </div> </div> </div> </article> <article class="card card__2 card__wrapper " data-module-track-impressions="" data-module-id="1722897162683_udg" data-module-name="Create a Promotion" data-module-position="2" data-module-type="card_resource" data-module-tags-manual="[{"tagName":"Content Intent:AI and Einstein","tagUuid":"25f8fcd4-29d1-4530-b206-c6ee6a58ba15","uuid":"db1727ac-2c68-11b2-80f8-000d3a4fec0d"},{"tagName":"Topics:Artificial Intelligence (Topics)","tagUuid":"ca230df1-4c48-43f3-80d5-d3cbe6168761","uuid":"db1727ae-2c68-11b2-80f8-000d3a4fec0d"},{"tagName":"Products:Commerce Cloud","tagUuid":"244772c2-91a3-4b40-8097-a3a6d0064779","uuid":"db1727a8-2c68-11b2-80f8-000d3a4fec0d"}]" data-module-tags-auto="[]" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/artificial-intelligence/use-cases/create-promotion" tabindex="-1" aria-label="Create a Promotion" data-link-url="https://www.salesforce.com/artificial-intelligence/use-cases/create-promotion" data-link-type="image" target="_self"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/Thumbnail-Create-a-Promotion-1.webp?w=1024" class="card__image" alt="A commerce professional reviews a promotional offer that Einstein Copilot has generated and sent to a customer via chat window." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/Thumbnail-Create-a-Promotion-1.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/Thumbnail-Create-a-Promotion-1.webp?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/Thumbnail-Create-a-Promotion-1.webp?resize=768,432 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/Thumbnail-Create-a-Promotion-1.webp?resize=1024,576 1024w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline mb-16" style=" "> <a href="https://www.salesforce.com/artificial-intelligence/use-cases/create-promotion" data-link-text="Create a Promotion" data-link-url="https://www.salesforce.com/artificial-intelligence/use-cases/create-promotion" data-link-type="header" target="_self"> Create a Promotion </a> </h3> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Learn More" data-link-url="https://www.salesforce.com/artificial-intelligence/use-cases/create-promotion" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardTwoUp" data-stacking="wideM" aria-label="Learn More" href="https://www.salesforce.com/artificial-intelligence/use-cases/create-promotion" target="_self" rel="noopener" > Learn More </a> </pbc-button> </div> </div> </div> </article> </div> <div class="nup_cta" data-module-name="Explore other AI use cases." data-module-position="3" data-module-id="0" data-module-type="cta"> <div class="cta_container flex flex--center ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="See all AI use cases" data-link-url="https://www.salesforce.com/artificial-intelligence/use-cases/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="default" aria-label="See all AI use cases: Explore other AI use cases." href="https://www.salesforce.com/artificial-intelligence/use-cases/" > See all AI use cases </a> </pbc-button> </div> </div> </div> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1717090783301_npb_535156" data-blade-position="6" data-blade-name="sf/contactus" data-blade-variant="contactus" data-blade-source="www" data-blade-type="blade"> <section id="1717090783301_npb_535156" class="relative contactus--blade contactus--link_below layout--2 contactus--card_contactus" > <div class="container container--min-spacing-bottom container--min-spacing-top background__present"> <div class="grid grid_main contactus contactus__2 contactus__gridTwo"> <header class="contactus__blade-heading text--center"> <h2 class="headline" style=" "> Ready to take the next step with the world’s #1 CRM for AI? </h2> </header> <div class="cards"> <article class="card card__1 card__wrapper" data-module-id="1717090783263_gi6" data-module-type="card_contactus" data-module-name="Talk to an expert." data-module-position="1" data-module-track-impressions="" > <div class="card--card_contactus pbc-g-elevation-2 flex border-rad-16"> <div class="card__image__wrapper"> <div class="card__icon__wrapper"> <img class="card__brand__image" src="https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/08/call.svg" loading="lazy" aria-hidden="true" aria-label="" /> </div> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline mt-8 mb-8 mobile-mt-8 mobile-mb-8 pbc-g-text-display-6" style=" "> Talk to an expert. </h3> <div class="card__description pbc-g-text-body-2 mobile-mb-20 mb-32 mt-8"> Tell us a bit more so the right person can reach out faster. </div> </div> <div class="cta_container flex"> <pbc-button class="cta_button__wrapper" data-link-text="Request a call" data-link-url="https://www.salesforce.com/form/einstein-gpt/contact-us/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="default" aria-label="Request a call: Talk to an expert." href="https://www.salesforce.com/form/einstein-gpt/contact-us/?d=pb" target="_blank" rel="noopener" > Request a call </a> </pbc-button> </div> </div> </div> </article> <article class="card card__2 card__wrapper" data-module-id="1717090783265_ryn" data-module-type="card_contactus" data-module-name="Stay up to date." data-module-position="2" data-module-track-impressions="" > <div class="card--card_contactus pbc-g-elevation-2 flex border-rad-16"> <div class="card__image__wrapper"> <div class="card__icon__wrapper"> <img class="card__brand__image" src="https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/08/email.svg" loading="lazy" aria-hidden="true" aria-label="" /> </div> </div> <div class="card__content__wrapper"> <div 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