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container-fluid solid"> <div class="row"> <div class="content-area"> <main id="main" class="site-main"> <div id="block_93e08760d8e21dc025df5a860233ea8d" class="block-ie-page-header valign--center horizontal " style="margin-bottom: 0px;"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row justify-content-between"> <div class="col-lg-5 d-flex mb-4 mb-lg-0"> <div class="block-content" style="margin-top: 0px"> <span> <div class="block-page-title"><a href="https://www.indexexchange.com/es/productos/" title="Productos">Productos</a></div> <div class="block-header"> <h1>Portafolio de direccionabilidad</h1> </div> </span> <div> <div class="block-text d-none d-md-block"> <p><span style="font-weight: 400">Aprovecha la flexibilidad que te da poder elegir las soluciones de direccionabilidad id贸neas para tu negocio.</span></p> </div> </div> </div> </div> <div class="col-lg-7"> <div class="block-image"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/ADDRESABILITYPORTFOLIO_RBG-5.png" alt="Addressability Portfolio" /> </div> <div class="alternate-block-text d-md-none"> <p><span style="font-weight: 400">Aprovecha la flexibilidad que te da poder elegir las soluciones de direccionabilidad id贸neas para tu negocio.</span></p> </div> </div> </div> </div> </div> <div id="block_508305827daa861b619cbb52e2eea2b5" class="block-ie-image-title-content"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between align-items-center"> <div class="col-md-6 order-2 order-md-1" style=""> <div class="image image-align-left"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/person_using_secure_laptop_in_the_park-5.jpg" alt="person_using_secure_laptop_in_the_park" /> </div> </div> <div class="col-md-5 order-1 order-md-2"> <div class="title"> <h2>Mejora el control de los datos para ti y tu clientela</h2> </div> <div class="content"> <p><span style="font-weight: 400">La ca铆da de las cookies de terceros , las constantes limitaciones en los identificadores de publicidad m贸vil </span><span style="font-weight: 400">y los cambios en las normativas sobre privacidad han provocado la aparici贸n de numerosas soluciones de direccionabilidad nuevas. El portfolio de direccionabilidad de Index Exchange pone a tu alcance flexibilidad y control, para que as铆 puedas llegar a las audiencias que quieres con la estrategia y el partner que mejor se ajustan los objetivos de tu pol铆tica y tu negocio.</span></p> </div> </div> </div> </div> </div> <div id="block_c2d5d16833d7742e3237a45f4d124f4f" class="block-ie-feature-repeater"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between"> <div class="col-md-4"> <div class="section-title ie-sm-section-title d-none d-md-block"> <h2 class="title">Nuestra compatibilidad con soluciones de direccionabilidad</h2> </div> <div class="section-title d-block d-md-none"> <h2 class="title">Nuestra compatibilidad con soluciones de direccionabilidad</h2> </div> </div> <div class="col-md-6"> <div class="feature-list d-flex flex-row justify-content-evenly"> <div class="icon-wrap"> <div class="icon d-flex justify-content-center align-items-center"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/UNIID-2-1-5.png" alt="Astronomy, Outer Space, Space" class="img-fluid" /> </div> </div> <div class="content"> <h3 class="title">Universal IDs</h3><p><span style="font-weight: 400">Universal IDs permite generar mensajes y mediciones centradas en la privacidad y basadas en las personas. Estamos asociados con varios proveedores que cumplen nuestros estrictos est谩ndares de funcionalidad. Respetan a la clientela igual que hacemos en Index Exchange, y trabajamos codo con codo para ofrecer a las partes propietarias de medios, profesionales de marketing y consumidores una alternativa mejor a las cookies de terceros.</span></p> <a href="https://www.indexexchange.com/es/solution/partners-integraciones/" class="readmore-link">Consulta nuestros partners e integraciones <span class="icon-arrow-right"></span></a> </div> </div> <div class="feature-list d-flex flex-row justify-content-evenly"> <div class="icon-wrap"> <div class="icon d-flex justify-content-center align-items-center"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/COHORTS_2-1-5.png" alt="Bowling, Sport, Sports" class="img-fluid" /> </div> </div> <div class="content"> <h3 class="title">Soluciones de Privacy Sandbox</h3><p>Index Exchange est谩 comprometida con las propuestas del Privacy Sandbox de Google y respaldar谩 sus soluciones a medida que avanzan hacia la disponibilidad para el p煤blico general. De este modo, garantiza una direccionabilidad y monetizaci贸n a escala en Chrome, cuando las audiencias eligen no autenticarse mediante correo o inicio de sesi贸n.</p> </div> </div> <div class="feature-list d-flex flex-row justify-content-evenly"> <div class="icon-wrap"> <div class="icon d-flex justify-content-center align-items-center"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/PUBFIRSTPARTY-2-1-5.png" alt="Lock" class="img-fluid" /> </div> </div> <div class="content"> <h3 class="title">Datos de primera fuente de editores</h3><p><span style="font-weight: 400">Index Exchange permite que la parte propietaria y los colectivos de editores activen sus datos de primera fuente propios. Tanto si se trata de taxonom铆as personalizadas como si son soluciones contextuales avanzadas, estos segmentos ayudar谩n a quienes compran a llegar a las audiencias correctas en Internet.</span></p> </div> </div> </div> </div> </div> </div> <div id="block_67a30a8c2dd055f3fdf8ac3162169958" class="block-ie-call-to-action"> <section id="call-to-action" class="w-100"> <div class="container-fluid wrapper"> <div class="row no-gutters" data-aos="fade-up"> <div class="col-lg-6"> <div class="bg-image w-100 h-100 d-block" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2022/04/IndexExchange_Addressability_Cookies_keyboard_Website-1-3.jpg')"></div> </div> <div class="col-lg-6"> <div class="content bg-white h-100"> <div class="d-flex justify-content-between"><div class="post-tag text-uppercase mb-3">Caso pr谩ctico</div></div> <h2> Mediavine prev茅 un aumento general del CPM en los navegadores con cookies restringidas en LiveRamp e Index Exchange </h2> <a href="https://www.indexexchange.com/es/2022/05/16/mediavine-aumento-del-cpm-con-liveramp-e-index-exchange/" class="read-more" target="_self" > Leer el caso pr谩ctico <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span> </a> </div> </div> </div> </div> </section> </div> <div id="block_54103176aafa2275c67f08b4fbc979e2" class="block-ie-industry-certifications"> <div class="container"> <div class="row justify-content-center"> <div class="col-auto"> <h2 class="mb-5">Partners de direccionabilidad</h2> </div> </div> <div class="row justify-content-center"> <div class="col-auto col-item mt-3 mb-3"> <img fetchpriority="high" decoding="async" width="250" height="250" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/UnifiedID2Web-5.png" class="attachment-thumbnail size-thumbnail" alt="Unified ID 2.0" /> </div> <div class="col-auto col-item mt-3 mb-3"> <img decoding="async" width="250" height="250" src="https://s46182.pcdn.co/wp-content/uploads/2024/08/liveramp-partner-logo-v2.png" class="attachment-thumbnail size-thumbnail" alt="LiveRamp logo" srcset="https://s46182.pcdn.co/wp-content/uploads/2024/08/liveramp-partner-logo-v2.png 250w, https://s46182.pcdn.co/wp-content/uploads/2024/08/liveramp-partner-logo-v2-240x240.png 240w, https://s46182.pcdn.co/wp-content/uploads/2024/08/liveramp-partner-logo-v2-210x210.png 210w, https://s46182.pcdn.co/wp-content/uploads/2024/08/liveramp-partner-logo-v2-76x76.png 76w, https://s46182.pcdn.co/wp-content/uploads/2024/08/liveramp-partner-logo-v2-110x110.png 110w, https://s46182.pcdn.co/wp-content/uploads/2024/08/liveramp-partner-logo-v2-70x70.png 70w" sizes="(max-width: 250px) 100vw, 250px" /> </div> <div class="col-auto col-item mt-3 mb-3"> <img decoding="async" width="250" 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