Embracing and eliminating plastic: Two startups’ opposing paths to easier green living, Emerging Enterprise

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type="image/jpeg"/> <source srcset="https://static1.businesstimes.com.sg/s3fs-public/styles/article_page_main_image_desktop/public/articles/2024/12/19/emerging-enterprise-awards-2024-plana-plastic-for-nature-founder-joshua-christopher-the-powder-shampoo-founder-jlynn-chen_1.jpg?VersionId=tyErrZXO16iOwTque26xLylzDbh81s6o&itok=LJ992Onk 1x" media="all and (min-width: 992px)" type="image/jpeg"/> <source srcset="https://static1.businesstimes.com.sg/s3fs-public/styles/article_page_main_image_mobile/public/articles/2024/12/19/emerging-enterprise-awards-2024-plana-plastic-for-nature-founder-joshua-christopher-the-powder-shampoo-founder-jlynn-chen_1.jpg?VersionId=yQw5FPawasEuLyAOCkXUoRuDkPAX36SB&itok=Dd3SvJ-T 1x" type="image/jpeg"/> <img 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It is a long-lasting and market-ready construction material suitable for a variety of consumers. The company’s innovative approach to sustainability has earned it recognition as<strong> </strong>a 2024 Emerging Enterprise Award winner. </p> <h2>Moving from problem to solution</h2> <p>Joshua Christopher Chandra, Plana’s co-founder and chief of sustainability, saw the potential in plastic. His family is in the durable plastics industry, manufacturing plastic parts for air-conditioners and automobiles. In his early career in the family business, he saw first-hand how plastic is made in injector factories, and how it was a useful, durable material.</p> <div class="mb-5 text-center"><div id="dfp-ad-midarticlespecial"> <script type="text/javascript"> googletag.cmd.push(function() { googletag.display('dfp-ad-midarticlespecial'); }); </script> </div> <script type="text/javascript"> if( window.innerWidth<=740 && document.getElementById("dfp-ad-midarticlespecial-mobile") != null) { var element = document.getElementById("dfp-ad-midarticlespecial"); element.parentNode.removeChild(element); document.getElementById("dfp-ad-midarticlespecial-mobile").id = "dfp-ad-midarticlespecial"; } </script> </div> <p>At the same time, Chandra struggled with the images of single-use plastics polluting the environment. “Plastic is not all bad – the problem is single-use plastic,” says Chandra. By recycling single-use plastic as a raw material, PlanaWood creates an avenue to reduce plastic pollution and create new life from consumer and agricultural waste. </p> </div> <div><div class="mb-5 paragraph paragraph--type-image paragraph--view-mode-default ds-1col clearfix"> <figure class="d-table"> <img class="image-style-article-inline-image" src="https://static1.businesstimes.com.sg/s3fs-public/styles/article_inline_image/public/articles/2024/12/19/emerging-enterprise-awards-2024-plana-plastic-for-nature-planawood_1.jpg?VersionId=PYoQky3XIw0hQcYK4Rod_qOLbJdmmI1S&itok=0sTP4cFz" alt="" /> <figcaption class="text-gray-525 fs-7 mt-1" style="display: table-caption; caption-side: bottom;">Artist impressions of an elegant outdoor decking showcasing the versatility of PlanaWood, which is made from recycled plastic waste and rice husks. Photo: Plana</figcaption> </figure> </div> </div> <div class="paragraph paragraph--type-text paragraph--view-mode-default ds-1col clearfix"> <div class="paragraph--type-text mb-5"> <p>Jlynn Chen is another entrepreneur who reflected on her industry’s use of plastic. Having spent 20 years as a beauty product distributor, she saw how plastic is widely used in beauty product packaging. Plastic is commonly used to package products in cream, serum and gel forms. </p> <p>“Beauty products are 80 to 90 per cent water. Shampoos and shower gels are 80 to 90 per cent water. It’s such a waste of a precious resource to produce transport products this way and transport them globally. The more successful I was (in the distribution business), the more I sold, the more I contributed to the plastic pandemic problem,” Chen observes. </p> <p>At the root of the problem was the lack of sustainable products in the market. Chen realised she couldn’t find many efficient, plastic-free personal care products. “Even if consumers want to choose sustainable products, there aren’t any available for them in the market,” she says. </p> <p>In 2021, she was moved to act after watching a documentary about plastic waste recycling. From the documentary, she learned that out of 140 tonnes of plastic waste collected, only two tonnes were fit for recycling. “In Singapore, only one tonne in 400 tonnes of plastic waste is recycled. We are a small and developed country, and yet this is our result,” she adds. </p> <p>Spurred by years of frustration with the status quo and inspired to leave a better world for her children, Chen founded The Powder Shampoo. </p> <p><a href="https://www.thepowdershampoo.com/" target="_blank" rel="nofollow">The Powder Shampoo</a>, a finalist in the 2024 Emerging Enterprise Award, tackles plastic and water consumption through its line of powdered shampoos and body washes. </p> <p>Because there is no water in the product formulation, its products are lightweight and do not require plastic packaging. The product, encased in infinitely recyclable aluminium, is efficient to ship and convenient to travel with. </p> <p>Compared to traditional liquid shampoos, The Powder Shampoo delivers 10 times more washes per unit. Thanks to Chen’s professional experience with hair products, the research and development phase took less than a year. </p> </div> </div> <div><div class="mb-5 paragraph paragraph--type-image paragraph--view-mode-default ds-1col clearfix"> <figure class="d-table"> <img class="image-style-article-inline-image" src="https://static1.businesstimes.com.sg/s3fs-public/styles/article_inline_image/public/articles/2024/12/19/emerging-enterprise-awards-2024-the-powder-shampoo_1.jpg?VersionId=xgE5IjPJ9sE99btMkHtz7VCG8u8uCf4c&itok=zEVyfzG4" alt="" /> <figcaption class="text-gray-525 fs-7 mt-1" style="display: table-caption; caption-side: bottom;">The Powder Shampoo’s waterless formulas come in recyclable aluminium packaging, offering an eco-friendly alternative to traditional shampoos. Photo: The Powder Shampoo</figcaption> </figure> </div> </div> <div class="paragraph paragraph--type-text paragraph--view-mode-default ds-1col clearfix"> <div class="paragraph--type-text mb-5"> <h2>Building a sustainable alternative to wood</h2> <p>The Plana team, on the other hand, took five years to develop PlanaWood. Their goal was to create a compelling product, which can replace natural wood as a construction material. As a result of their extensive development, PlanaWood is durable, mouldable, water- and fireproof, and resilient to termites, rot and extreme weather. </p> <p>Based in Tangerang, Java, Plana was able to source their raw materials from the local economy: rice husks from farmers and discarded single-use plastic from waste collectors. With a new factory running since June 2024, Plana can produce 4200 decking units of PlanaWood per month. </p> <p>When designing PlanaWood, the founders emphasised the aesthetics of the product. “If it looks like plastic or doesn’t look good, people won’t like it. This is something people will have in their homes,” notes Chandra. </p> <p>Plana also partnered with other companies and artists to showcase PlanaWood as an attractive, innovative and cost-competitive product. They put up collaborative exhibitions featuring PlanaWood being used in outdoor decking, indoor panelling and art installations.</p> </div> </div> <div><div class="mb-5 paragraph paragraph--type-image paragraph--view-mode-default ds-1col clearfix"> <figure class="d-table"> <img class="image-style-article-inline-image" src="https://static1.businesstimes.com.sg/s3fs-public/styles/article_inline_image/public/articles/2024/12/19/emerging-enterprise-awards-2024-plana-plastic-for-nature-planawood-decking_1.png?VersionId=zJTnMDtnGKcwbQoGF7xY1kPBo7mwmSbV&itok=Xt66C3uh" alt="" /> <figcaption class="text-gray-525 fs-7 mt-1" style="display: table-caption; caption-side: bottom;">Artist impression of a poolside decking area crafted using PlanaWood, a durable and eco-friendly alternative to natural wood. Photo: Plana</figcaption> </figure> </div> </div> <div class="paragraph paragraph--type-text paragraph--view-mode-default ds-1col clearfix"> <div class="paragraph--type-text mb-5"> <p>Their efforts have paid off. Plana has won several awards for PlanaWood, including the Korean-ASEAN Business Model Competition. Regional construction companies have also taken notice of PlanaWood’s potential in their projects, with a special interest in how it can contribute to their clients’ environmental targets. </p> <p>In the World Expo 2025 in Osaka, Plana would have another chance to shine. The Indonesian government has invited Plana to build the Indonesian Pavilion using PlanaWood as a locally sourced and distinctive Indonesian product.</p> <h2>Turning expertise into eco-innovation </h2> <p>Plana’s achievements underscore the power of innovative thinking in addressing environmental challenges. This same spirit of eco-innovation and determination is echoed in Chen’s journey to create The Powder Shampoo.</p> <p>“I do not have to go through levels of approval and it helps that I have over 20 years experience in this industry hence I am able to adjust the formula to the quality I desire very swiftly. I didn’t have many levels of approval,” says Chen. This also helped the product to be formulated quickly within a few months. </p> <p>She also formed her own Focus Groups to gather consumer insights and conduct product trials. By asking friends from all over the world for help, she tested her product with a variety of test subjects globally, considering different levels of water hardness and varying scalp and hair conditions.</p> <p>The Powder Shampoo has since seen promising growth, with sales in 40 international markets since its incorporation in April 2022. </p> <p>From an idea in 2021, Chen marvels at the progress she has made. It’s a reminder that every great journey starts with a single step of courage. It affirms her belief that profits and the planet can co-exist.</p> </div> </div> <div><div class="mb-5 paragraph paragraph--type-image paragraph--view-mode-default ds-1col clearfix"> <figure class="d-table"> <img class="image-style-article-inline-image" src="https://static1.businesstimes.com.sg/s3fs-public/styles/article_inline_image/public/articles/2024/12/19/emerging-enterprise-awards-2024-the-powder-shampoo-founder-jlynn-chen_1.jpg?VersionId=OXYcmQGugHC5PneInFnlq9YlZ5oCXhgF&itok=hBnCnMl9" alt="" /> <figcaption class="text-gray-525 fs-7 mt-1" style="display: table-caption; caption-side: bottom;">Founder Jlynn Chen of The Powder Shampoo, holds one of her innovative products designed to reduce plastic and water waste in the beauty industry. Photo: The Powder Shampoo</figcaption> </figure> </div> </div> <div><div class="mb-5 border border-gray-450 py-3 px-4 paragraph paragraph--type-box paragraph--view-mode-default ds-1col clearfix"> <p><strong>Recognising bold ambition</strong></p> <p>Now in its 17th year, the Emerging Enterprise Awards continue to highlight the innovation, resilience and excellence of small and medium-sized enterprises (SMEs) under 10 years old. The awards are a joint initiative by <em>The Business Times</em> and OCBC Bank.</p> <p>For the second consecutive year, applications were extended to emerging businesses across the region, broadening the awards’ reach beyond Singapore.</p><p>In the sustainability category, the Emerging Enterprise Sustainability Awards honour enterprises that embrace opportunities in the green economy – whether by embedding sustainable practices in their operations or leveraging technology and innovation to drive the transition to low-carbon economies. </p><p>Additionally, the Most Promising Sustainability Startup Awards celebrate businesses with unique, commercially viable ideas and significant long-term potential. <a href="https://www.businesstimes.com.sg/events-awards/emerging-enterprise" target="_blank" rel="nofollow">Find out more here</a>.</p> </div> </div> <div><div class="me-auto mb-5 paragraph paragraph--type-image paragraph--view-mode-default ds-1col clearfix"> <figure class="d-table me-auto"> <img class="image-style-article-inline-image" src="https://static1.businesstimes.com.sg/s3fs-public/styles/article_inline_image/public/articles/2024/12/19/brought20to20you20by20ocbc1_0.png?VersionId=cL.04gNRsjxsEs0VEBkrPpuAd3iTg7lk&itok=x8McQlqj" alt="" /> </figure> </div> </div> </div> </div> <div class="ds-articles-keywords my-5 border-top border-1 pt-3 mt-3" > <h2 class="fs-5125 fw-600 font-sans-serif mb-3">KEYWORDS IN THIS ARTICLE</h2> <div class="d-flex flex-wrap gap-3 mb-5"> <div class="bg-gray-250 d-inline-block ps-5 pe-4 py-3"> <h4 class="d-inline-block border-1 border-end border-gray-450 font-sans-serif fs-6 fw-600 my-0 me-2 pe-2 text-gray-850 text-nowrap"> <a href="/keywords/sustainability" class="text-decoration-none text-gray-850 line-hover-animation">sustainability</a> </h4> <a href="#" class="d-inline-block add text-decoration-none text-gray-850 mybt-add-keyword" data-tid="5431" data-tname="sustainability"> <span class="icon"> <i class="fa-solid fa-plus"></i> </span> </a> </div> <div class="bg-gray-250 d-inline-block ps-5 pe-4 py-3"> <h4 class="d-inline-block border-1 border-end border-gray-450 font-sans-serif fs-6 fw-600 my-0 me-2 pe-2 text-gray-850 text-nowrap"> <a href="/keywords/branded-content-0" class="text-decoration-none text-gray-850 line-hover-animation">Branded Content</a> </h4> <a href="#" class="d-inline-block add text-decoration-none text-gray-850 mybt-add-keyword" data-tid="115021" data-tname="Branded Content"> <span class="icon"> <i class="fa-solid fa-plus"></i> </span> </a> </div> </div> </div> <div class="field-name-field-ds-eas-paywall" >  <div class="sph_cdp_placeholder" data-cdp-env="prd" data-cdp-id="48"></div>   <script type="text/javascript"> jQuery(document).ready(function() { if (window.getCookieByName("mySPHUserType") != undefined && window.getCookieByName("mySPHUserType") == 'y-sub') { var content = jQuery(".article-content-rawhtml").text(); if (content.indexOf("...") !== -1) { var regex = /(\.{3})+/g; if (regex.test(content)) { console.log('User is y-sub and three dots found. 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Embracing and eliminating plastic: Two startups’ opposing paths to easier green living, Emerging Enterprise - THE BUSINESS TIMES