Demandbase and Salesforce Unite: Introducing a Powerful New Integration for B2B Sales

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href="https://www.demandbase.com/resources/resource_category/b2b-data/" class="tag"> B2B Data </a> <a href="https://www.demandbase.com/resources/resource_category/customer-success/" class="tag"> Customer Success </a> <a href="https://www.demandbase.com/resources/resource_category/data/" class="tag"> Data </a> <a href="https://www.demandbase.com/resources/resource_category/marketing/" class="tag"> Marketing </a> <a href="https://www.demandbase.com/resources/resource_category/marketing-operations/" class="tag"> Marketing Operations </a> <a href="https://www.demandbase.com/resources/resource_category/sales/" class="tag"> Sales </a> </div> <h1 class="heading-lg mb-10">Demandbase and Salesforce Unite: Introducing a Powerful New Integration for B2B Sales</h1> <h2 class="subtitle-sm mb-10">Discover how the new Demandbase and Salesforce integration delivers real-time intent data for smarter prospecting, faster deals, and higher ROI. </h2> <p class="timestamp mb-10"> <span>September 17, 2024</span> <span class="sr-only">|</span> <span>5 minute read</span> </p> <hr class="divider-200"> <div class="flex items-start justify-between gap-x-6 mt-6"> <div class="grid gap-x-8 gap-y-6 xs:grid-cols-2 items-center"> <div> <div class="profile "> <div class="profile__image"><img width="640" height="640" src="https://www.demandbase.com/wp-content/uploads/2024/09/billcao_profile_photo.jpg" class="db-img " alt="image of Bill Cao" loading="lazy" decoding="async" srcset="https://www.demandbase.com/wp-content/uploads/2024/09/billcao_profile_photo.jpg 640w, https://www.demandbase.com/wp-content/uploads/2024/09/billcao_profile_photo-300x300.jpg 300w, https://www.demandbase.com/wp-content/uploads/2024/09/billcao_profile_photo-150x150.jpg 150w" sizes="(max-width: 640px) 100vw, 640px" /></div> <p class="profile__main"> <span class="profile__title"><a href="https://www.demandbase.com/author/bill-cao/" class="link-stretched">Bill Cao</a></span> <br><span class="profile__subtitle">Principal Product Manager, Demandbase</span> </p> </div> </div> </div> <ul class="icon-group"> <li> <a href="https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.demandbase.com%2Fblog%2Fsalesforce-integration-b2b-sales-intent-data%2F" rel="noopener" target="_blank" title="Share on LinkedIn"> <span class="icon" aria-label="linkedin"><svg enable-background="new 0 0 20 20" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path d="m18.5 0h-17c-.8 0-1.5.6-1.5 1.4v17.1c0 .9.7 1.5 1.5 1.5h17c.8 0 1.5-.6 1.5-1.4v-17.2c0-.8-.7-1.4-1.5-1.4zm-12.6 17h-2.9v-9.5h3v9.5zm-1.5-10.8c-1 0-1.7-.8-1.7-1.7s.8-1.7 1.7-1.7 1.7.8 1.7 1.7c.1.9-.7 1.7-1.7 1.7zm12.6 10.8h-3v-4.6c0-1.1 0-2.5-1.5-2.5s-1.8 1.2-1.8 2.5v4.6h-3v-9.5h2.8v1.3c.4-.8 1.4-1.5 2.8-1.5 3 0 3.6 2 3.6 4.5v5.2z"/></svg></span> </a> </li> <li> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.demandbase.com/blog/salesforce-integration-b2b-sales-intent-data/" rel="noopener" target="_blank" title="Share on Facebook"> <span class="icon" aria-label="facebook"><svg enable-background="new 0 0 20 20" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path d="m10 0c-5.5 0-10 4.5-10 10 0 4.7 3.2 8.6 7.6 9.7v-6.6h-2.1v-3.1h2.1v-1.3c0-3.4 1.5-5 4.9-5 .6 0 1.7.1 2.2.2v2.8c-.2 0-.6 0-1.2 0-1.6 0-2.3.6-2.3 2.2v1.1h3.3l-.6 3.1h-2.7v6.9c5-.6 8.8-4.8 8.8-9.9 0-5.6-4.5-10.1-10-10.1z"/></svg></span> </a> </li> <li> <a href="https://x.com/share?url=https://www.demandbase.com/blog/salesforce-integration-b2b-sales-intent-data/" rel="noopener" target="_blank" title="Share on X"> <span class="icon" aria-label="x"><svg enable-background="new 0 0 20 20" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path d="m15.3 1.7h2.8l-6.1 7 7.2 9.6h-5.7l-4.4-5.8-5.1 5.8h-2.8l6.6-7.5-7-9.1h5.8l4 5.3zm-1 14.9h1.6l-10.1-13.3h-1.7z"/></svg></span> </a> </li> </ul> </div> </div> <div class="container pt-12 md:pt-18"> <div class="paper"> <div class="paper__main"> <div class="paper__container container container--md"> <div class="content-builder"> <div class="content-block content-block--editor wysiwyg"> <p>Big news for B2B teams: Demandbase has partnered with Salesforce to deliver our world-class intent data directly into the Salesforce Prospecting Center. This new Salesforce tool provides customers with insights on which prospects to engage, which are most likely to purchase, and which deals to focus on. With real-time insights from over 1 trillion monthly interactions across 650,000+ intent keywords, your team can now prioritize the leads most likely to convert.</p> <p>No more switching platforms. No more guesswork. This integration puts actionable, data-driven insights exactly where you need them: inside Salesforce. Here’s what it means for you.</p> <h2>What’s new?</h2> <p>This partnership means that Demandbase’s intent data will be available in the Salesforce Prospecting Center. No more switching between platforms, managing disconnected data, or missing key insights—it’s all in one place. This powerful integration brings precision to your prospecting, helping you easily identify accounts that are truly ready to engage.</p> <p>Forget wasting time on cold leads. With this integration, you’ll focus only on prospects who are ready to buy right now.</p> <h2>What’s in it for you?</h2> <p>Let’s get to the real question: How does this help you hit your numbers and meet your goals?</p> <ol> <li><strong>Supercharged lead prioritization</strong><br /> Ever wasted time on leads that don’t convert? Yeah, us too. But not anymore. Demandbase’s intent data is designed to help you zero in on prospects who are actively in-market—meaning you’ll spend your time on the ones most likely to close. No more guessing, just informed, targeted action.</li> <li><strong>Streamlined workflow = efficiency + flexibility</strong><br /> Tired of toggling between different platforms, tools, and spreadsheets just to manage your leads? With Demandbase’s intent data now baked into Salesforce, everything you need is in one place. No more tool-switching. This integration streamlines your process, making it both flexible and efficient, so you can spend more time selling and less time wrestling with tech.</li> <li><strong>Personalized outreach that actually lands</strong><br /> It’s not just about knowing who to reach out to—it’s about knowing why. With Demandbase’s intent data at your fingertips, you’ll get a clear picture of what your prospects are researching, their pain points, and their priorities. This means you can tailor your outreach to resonate, which increases your chances of getting a response and moving the deal forward.</li> <li><strong>Maximize your existing investment in Salesforce</strong><br /> If you’re already using Salesforce, this integration adds even more value to what you’ve built. By tapping into Demandbase’s intent data within Salesforce, you’re squeezing more ROI from your current setup without the hassle of adding new tools or systems.</li> </ol> <h2>What does this mean for your sales process?</h2> <p>With Demandbase’s intent data in the Salesforce Prospecting Center, your sales process is about to get a whole lot easier—and faster.</p> <ul> <li><strong>Speed up deal velocity:</strong> By focusing on the right accounts and decision-makers, you can shorten the time it takes to close deals. Imagine engaging with prospects right when they’re in-market, armed with insights into exactly what they’re looking for.</li> <li><strong>Close more deals, faster:</strong> Intent data shows you which accounts are warming up, allowing you to prioritize them and close deals when the timing is perfect. No more wasting time on the wrong opportunities.</li> <li><strong>Outsmart your competition:</strong> Let’s face it, the sales landscape is more crowded than ever. By leveraging predictive insights and real-time data, you gain a competitive edge by being the first to engage with high-intent prospects.</li> </ul> <h2>For joint customers, it’s a win-win</h2> <p>If you’re already using both Demandbase and Salesforce, this integration is a no-brainer. You’ll instantly see more value from your current tech stack, and you’ll have a powerful new tool for identifying the hottest prospects in your pipeline.</p> <p>And if you haven’t upgraded yet? Now’s the time. With this seamless integration, your sales team can level up—faster, more efficient, and armed with better insights.</p> <h2>One unified go-to-market team: Bringing sales and marketing together</h2> <p>At the heart of this partnership is a shared belief: sales and marketing work better when they work together. With Demandbase’s intent data integrated into Salesforce, your teams can finally align on a common set of goals, data, and insights. This isn’t just about adding more tools to your tech stack—it’s about creating a unified GTM team that’s equipped to win.</p> <p>Sales can now focus on the highest-priority accounts, while marketing delivers the insights that make personalized outreach possible. When everyone is working with the same data and the same goals, you’ll see more deals close, faster, and with greater accuracy.</p> <p>One GTM team. One aligned strategy. One clear path to success.</p> <hr /> <h2>Want to maximize this integration? Join our webinar to learn how</h2> <p>Don’t miss our upcoming webinar, “4 Steps to Automate Prospecting with Sales Data,” on October 08, 2024, at 02:00 PM EDT.</p> <p>Learn how to leverage the Demandbase and Salesforce integration to fuel your pipeline, automate prospecting, and close deals faster using the power of data and AI.</p> <p><a class="btn btn--primary btn--icon-right btn--icon-arrow-right" href="https://www.salesforce.com/form/events/webinars/form-rss/4704467" target="_blank" rel="noopener">Register</a></p> </div> </div> <hr class="divider-200 mt-12 md:mt-18 mb-8"> <div class="flex items-start justify-between gap-x-6"> <div class="grid gap-x-8 gap-y-6 xs:grid-cols-2 items-center"> <div> <div class="profile "> <div class="profile__image"><img width="640" height="640" src="https://www.demandbase.com/wp-content/uploads/2024/09/billcao_profile_photo.jpg" class="db-img " alt="image of Bill Cao" loading="lazy" decoding="async" 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