Labels for the digital age -- interpack

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QR codes and transponders are now taking these tags to a digital level." /> <meta name="title" content="Labels for the digital age -- interpack" /> <meta name="portal_identifier" content="interpack" />  <link rel="canonical" href="https://www.interpack.com/en/Media_News/SPOTLIGHT_Magazine/FOOD_INDUSTRY_PACKAGING/Food_Industry_News/Digitisation_you_can_print" /> <meta property="og:url" content="https://www.interpack.com/en/Media_News/SPOTLIGHT_Magazine/FOOD_INDUSTRY_PACKAGING/Food_Industry_News/Digitisation_you_can_print" /> <meta property="og:type" content="website" /> <meta property="og:image" content="https://www.interpack.com/interpackcache/picf/1/3/9/4/24010191707465177/interpack2026_banner_og.jpg" /> <meta property="og:title" content="Digitisation you can print" /> <meta property="og:description" content="For many packagers, labelling products correctly is part of their daily business. But digitisation has now entered this field as well. 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'status=yes,toolbar=yes,location=yes,directory=yes,menubar=yes,scrollbars=yes,resizable=yes');return false;" data-link-active-level="level_3" data-link-level="level_4" > Stand Construction Services </a> </li> <li class="level_3"> <a class="entry" title="Marketing Packages" href="/en/Exhibit/Services/Marketing_Packages" data-link-active-level="level_3" data-link-level="level_4" > Marketing Packages </a> </li> <li class="level_3"> <a class="entry" title="Services" href="https://oos.interpack.de/en/services" target="_blank" onclick="window.open('https://oos.interpack.de/en/services','win_1732702980', 'status=yes,toolbar=yes,location=yes,directory=yes,menubar=yes,scrollbars=yes,resizable=yes');return false;" data-link-active-level="level_3" data-link-level="level_4" > Services </a> </li> <li class="level_3"> <a class="entry" title="Stand" href="https://oos.interpack.de/en/stand" target="_blank" onclick="window.open('https://oos.interpack.de/en/stand','win_1732702980', 'status=yes,toolbar=yes,location=yes,directory=yes,menubar=yes,scrollbars=yes,resizable=yes');return false;" data-link-active-level="level_3" data-link-level="level_4" > Stand </a> </li> <li class="level_3"> <a class="entry" title="Standconfigurator" href="https://configurator.messe-duesseldorf.de/home/stands/0101" target="_blank" onclick="window.open('https://configurator.messe-duesseldorf.de/home/stands/0101','win_1732702980', 'status=yes,toolbar=yes,location=yes,directory=yes,menubar=yes,scrollbars=yes,resizable=yes');return false;" data-link-active-level="level_3" data-link-level="level_4" > Standconfigurator </a> </li> </ul> </div> </div> </li> </ul> </div> </div> </div> </li> <li class="vis-nav-lvl-1 level_1 active"> <a class="entry has-children" title="Visit" href="/en/Visit" data-link-active-level="level_1" data-link-level="level_2" > <span> Visit </span> </a> <div class="level_2_wrapper"> <div class="inner-wrap"> <div class="page page--padding"> <ul class="list-unstyled level_2 flush"> <li class="level_2"> <div class="col-sm-3"> <div class="mbm"> <a class="entry has-children" title="What to expect" href="/en/Visit/What_to_expect" data-link-active-level="level_2" data-link-level="level_3" > What to expect </a> <ul class="list-unstyled level_3 flush"> <li class="level_3"> <a class="entry" title="interpack Relive" href="/en/interpack_Live" data-link-active-level="level_3" data-link-level="level_4" > interpack Relive </a> </li> <li class="level_3"> <a class="entry" title="Exhibitors Index" href="https://www.interpack.com/exhibitors_products" data-link-active-level="level_3" data-link-level="level_4" > Exhibitors Index </a> </li> <li class="level_3"> <a class="entry" title="Facts & Figures" href="/en/Visit/What_to_expect/Facts_Figures" data-link-active-level="level_3" data-link-level="level_4" > Facts & Figures </a> </li> <li class="level_3"> <a class="entry" title="Structural Data interpack 2023" href="/en/Visit/What_to_expect/Structural_Data_interpack_2023" data-link-active-level="level_3" data-link-level="level_4" > Structural Data interpack 2023 </a> </li> </ul> </div> </div> <div class="col-sm-3"> <div class="mbm"> <a class="entry has-children" title="Preparations" href="/en/Visit/Preparations" data-link-active-level="level_2" data-link-level="level_3" > Preparations </a> <ul class="list-unstyled level_3 flush"> <li class="level_3"> <a class="entry" title="Registration & Tickets" href="/en/Visit/Preparations/Registration_Tickets/Tickets_Catalogs" data-link-active-level="level_3" data-link-level="level_4" > Registration & Tickets </a> </li> <li class="level_3"> <a class="entry" title="Trade fair preparations" href="/en/Visit/Preparations/Trade_fair_preparations" data-link-active-level="level_3" data-link-level="level_4" > Trade fair preparations </a> </li> <li class="level_3"> <a class="entry" title="Floor Plan & Site Map" href="/en/Visit/Preparations/Floor_Plan_Site_Map" data-link-active-level="level_3" data-link-level="level_4" > Floor Plan & Site Map </a> </li> <li class="level_3"> <a class="entry" title="Arrival" href="/en/Visit/Preparations/Arrival" data-link-active-level="level_3" data-link-level="level_4" > Arrival </a> </li> <li class="level_3"> <a class="entry" title="MyOrganizer" href="/en/Visit/Preparations/MyOrganizer" data-link-active-level="level_3" data-link-level="level_4" > MyOrganizer </a> </li> <li class="level_3"> <a class="entry" title="International Representatives" href="/en/Visit/Preparations/International_Representatives/Overview" data-link-active-level="level_3" data-link-level="level_4" > International Representatives </a> </li> </ul> </div> </div> <div class="col-sm-3"> <div class="mbm"> <a class="entry has-children" title="Services" href="/en/Visit/Services" data-link-active-level="level_2" data-link-level="level_3" > Services </a> <ul class="list-unstyled level_3 flush"> <li class="level_3"> <a class="entry" title="App" href="/en/Visit/Services/App_1" data-link-active-level="level_3" data-link-level="level_4" > App </a> </li> <li class="level_3"> <a class="entry" title="Restaurants at interpack 2023" href="/cgi-bin/md_interpack/lib/pub/object/downloadfile.cgi/Messe_DUS_Gastro_Guide_Interpack_2023_final_4.pdf?oid=78947&lang=2&ticket=g_u_e_s_t" target="_blank" data-link-active-level="level_3" data-link-level="level_4" > Restaurants at interpack 2023 </a> </li> <li class="level_3"> <a class="entry" title="Service-ABC" href="/en/Visit/Services/Service-ABC" data-link-active-level="level_3" data-link-level="level_4" > Service-ABC </a> </li> <li class="level_3"> <a class="entry" title="Trade Press Stand" href="/en/Visit/Services/Trade_Press_Stand" data-link-active-level="level_3" data-link-level="level_4" > Trade Press Stand </a> </li> <li class="level_3"> <a class="entry" title="interpackman" href="/en/Visit/Services/interpackman" data-link-active-level="level_3" data-link-level="level_4" > interpackman </a> </li> <li class="level_3"> <a class="entry" title="FAQ" href="/en/Visit/Services/FAQ/FAQs_1" data-link-active-level="level_3" data-link-level="level_4" > FAQ </a> </li> <li class="level_3"> <a class="entry" title="interpack Newsletter" href="/en/For_Visitors/Preparation/interpack2020_Info-Mail" data-link-active-level="level_3" data-link-level="level_4" > interpack Newsletter </a> </li> </ul> </div> </div> <div class="col-sm-3"> <div class="mbm"> <a class="entry has-children" title="interpack Topics" href="/en/Visit/interpack_Topics" data-link-active-level="level_2" data-link-level="level_3" > interpack Topics </a> <ul class="list-unstyled level_3 flush"> <li class="level_3"> <a class="entry" title="Sectors of interpack" href="/en/Visit/interpack_Topics/Sectors_of_interpack/Overview" data-link-active-level="level_3" data-link-level="level_4" > Sectors of interpack </a> </li> <li class="level_3"> <a class="entry" title="Hot Topics" href="/en/Visit/interpack_Topics/Hot_Topics/Hot_Topics" data-link-active-level="level_3" data-link-level="level_4" > Hot Topics </a> </li> <li class="level_3"> <a class="entry" title="Specials" href="/en/Visit/Specials/Overview" data-link-active-level="level_3" data-link-level="level_4" > Specials </a> </li> <li class="level_3"> <a class="entry" title="SAVE FOOD" href="https://www.save-food.org/" target="_blank" onclick="window.open('https://www.save-food.org/','win_1732702980', 'status=yes,toolbar=yes,location=yes,directory=yes,menubar=yes,scrollbars=yes,resizable=yes');return false;" data-link-active-level="level_3" data-link-level="level_4" > SAVE FOOD </a> </li> <li class="level_3"> <a class="entry" title="interpack alliance" href="https://www.interpackalliance.com/" target="_blank" onclick="window.open('https://www.interpackalliance.com/','win_1732702980', 'status=yes,toolbar=yes,location=yes,directory=yes,menubar=yes,scrollbars=yes,resizable=yes');return false;" 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May 2026</a> / </li> <li> <a href="/en/Media_News">Media & News</a> / </li> <li> <a href="/en/Media_News/SPOTLIGHT_Magazine">SPOTLIGHT Magazine</a> / </li> <li> <a href="/en/Media_News/SPOTLIGHT_Magazine/FOOD_INDUSTRY_PACKAGING">FOOD INDUSTRY PACKAGING</a> / </li> <li> Digitisation you can print </li> </ul> </div> <div class="advert-col advert-col--bg advert-col--offset-top"> <div id="banner"> <span class="ad_embedded"><a name="werbung" id="werbung"></a>Advertisement</span> <div data-lazyad-init id="ad-9041895" data-matchmedia="all and (min-width: 1024px)" class="ad advert-content " > <script type="text/lazyad">  </script> </div><script type="text/javascript"> window.DIMEDIS = window.DIMEDIS || {}; window.DIMEDIS.ads = window.DIMEDIS.ads || {}; window.DIMEDIS.ads.formatList = window.DIMEDIS.ads.formatList || []; window.DIMEDIS.ads.formatList.push({id:'24905'}); </script><div data-lazyad-init id="ad-9041899" data-matchmedia="all and (min-width: 1024px)" class="ad advert-content " > <script type="text/lazyad">  </script> </div><script type="text/javascript"> window.DIMEDIS = window.DIMEDIS || {}; window.DIMEDIS.ads = window.DIMEDIS.ads || {}; window.DIMEDIS.ads.formatList = window.DIMEDIS.ads.formatList || []; window.DIMEDIS.ads.formatList.push({id:'24903'}); </script> </div> </div> </div> </div>  <div class="content-block content-block--8849827 " > <div class=" inner-wrap inner-wrap--padding "> <div class="grid soft--top page " ><div class="dim-chapter dim-chapter-text-media-module grid__item palm-one-whole lap-one-whole desk-one-whole desk-wide-one-whole "> <div class="media-module "> <div class="media"> <div class="media__img palm-one-whole desk-one-whole lap-one-whole media__img--block flush--bottom "> <div style="width: 1000px; max-width: 100%;" class=" "> <img src="/interpackcache/pica/5/8/2/5/5/5/91481652948740/tp_etikett_img_1_1000x640.jpg" srcset="/interpackcache/pica/5/8/2/5/5/5/91481652948740/tp_etikett_img_1_1000x640.jpg 250w, /interpackcache/pica/7/8/2/5/5/5/91481652948740/tp_etikett_img_1_1000x640.jpg 500w, /interpackcache/pica/3/8/2/5/5/5/91481652948739/tp_etikett_img_1_1000x640.jpg 1000w" sizes="100vw" data-metsearch-img="true" alt="A person attaches a QR label to a wrapped cheese loaf." title="A person attaches a QR label to a wrapped cheese loaf." /> <p class="caption push-half--top"> For testing purposes, members of the Consorzio del Parmigiano Reggiano equip some products with a chipped label that allows each product to be traced individually – and digitally. (Image: CFPR) </p> </div> </div> </div> </div> </div><div class="dim-chapter dim-chapter-headline grid__item palm-one-whole lap-one-whole desk-one-whole desk-wide-one-whole "> <h1 class=" kilo weight--light color--brand" > Digitisation you can print </h1> </div><div class="grid__item shariff push--bottom palm-one-whole lap-one-whole desk-two-thirds desk-wide-two-thirds " data-services="[ "facebook", "twitter", "linkedin", "xing", "" ]" data-lang="en" > </div>  <style> .shariff .twitter a { display: flex; align-items: center; background-color: #000; } .shariff .twitter a:hover { background-color: #000; opacity: 0.65; } .shariff .twitter a span:first-of-type { margin: 0.5rem; } </style> <script> // Toggle twitter icon const toggleIcon = ()=>{ const twitterEl = document.querySelector('.fa-twitter') if(twitterEl) { clearInterval(tryToToggle) } // Add X icon twitterEl.classList.add('dim-icon') twitterEl.classList.add('dim-icon--x') // Remove fa icon twitterEl.classList.remove('fa') twitterEl.classList.remove('fa-twitter') } // Try to toggle every 50 ms, until twitterEl exists const tryToToggle = setInterval(()=> toggleIcon(), 50) </script>  </div> </div> </div>  <div class="content-block content-block--8849829 " > <div class=" inner-wrap inner-wrap--padding "> <div class="grid soft--top page " ><div class="grid__item palm-one-whole palm-one-whole lap-one-whole desk-two-thirds desk-wide-two-thirds "> <div class="layout-container ">  <div class="grid"><div class="dim-chapter dim-chapter-text-media-module grid__item palm-one-whole lap-one-whole desk-one-whole desk-wide-one-whole "> <div class="media-module "> <div class="media"> <div class="media__body"> <div class="media__body__txt media__body__txt--link-icons"> <p>As consumers, it seems we only really handle labels when it comes to peeling off, tearing off or covering up prices on items we intend to give as gifts. But these labelling strips also play a key role both in logistics and consumer information. Now, some manufacturers are taking this tried and tested method to the digital age.</p> <p>One of them is Austrian label manufacturer Securikett, which recently launched a<strong> labelling solution with an integrated QR code</strong> that allows consumers to <strong>access additional information on the product quickly and easily via their smartphones</strong>; codes are created by Securikett directly. In addition to adding digital value, the labels can also be used as seals, thus <strong>increasing visible product protection for purchasers</strong>.</p> </div> </div> </div> </div> </div><div class="dim-chapter dim-chapter-text-media-module grid__item palm-one-whole lap-one-whole desk-one-whole desk-wide-one-whole "> <div class="media-module "> <div class="media"> <div class="media__img palm-one-whole desk-one-whole lap-one-whole media__img--block flush--bottom "> <div style="width: 1000px; max-width: 100%;" class=" "> <img src="/interpackcache/pica/1/9/2/5/5/5/91481652948999/tp_etikett_img_2_1000x640.jpg" srcset="/interpackcache/pica/1/9/2/5/5/5/91481652948999/tp_etikett_img_2_1000x640.jpg 250w, /interpackcache/pica/3/9/2/5/5/5/91481652948999/tp_etikett_img_2_1000x640.jpg 500w, /interpackcache/pica/9/8/2/5/5/5/91481652948999/tp_etikett_img_2_1000x640.jpg 1000w" sizes="100vw" data-metsearch-img="true" alt="The PaperVoid label by Securikett offers consumers added digital value." title="The PaperVoid label by Securikett offers consumers added digital value." /> <p class="caption push-half--top"> A collage shows rolls of labels on the left and an image of the labels once they have been attached on the right.<br />(Image: Securikett) </p> </div> </div> </div> </div> </div><div class="dim-chapter dim-chapter-text-media-module grid__item palm-one-whole lap-one-whole desk-one-whole desk-wide-one-whole "> <div class="media-module "> <div class="media"> <div class="media__body"> <div class="media__body__txt media__body__txt--link-icons"> These labels with unique, integrated, item level codes are named PaperVoid and can be customised to meet the customer’s corporate design requirements. And when it comes to product properties such as sustainability, origin, authenticity and ethics, digital Securikett technology enables this information to be linked directly to the product itself. </div> </div> </div> </div> </div><div class="dim-chapter dim-chapter-text-media-module grid__item palm-one-whole lap-one-whole desk-one-whole desk-wide-one-whole "> <div class="media-module "> <div class="media"> <div class="media__body"> <h2 class="gamma media__body__head">QR codes and blockchain technology united in one label</h2> <div class="media__body__txt media__body__txt--link-icons"> <p>The Italian Consorzio del Parmigiano Reggiano (CFPR) has taken things one step further. CFPR is an association of manufacturers of the hard cheese made according to traditional production methods in the Parma, Reggio Emilia, Modena, Bologna and Mantua regions that is protected by EU law. And the protection of the name is precisely what this consortium has focussed on in its cooperation with Dutch cheese labeller Kaasmerk Matec and US electronics expert p-Chip,a cooperation that has resulted in a QR code with an integrated chip. Since as early as 2002, the consortium’s loaves have been equipped with food-safe casein labels bearing a sequential alphanumeric code that enable each one to be traced. <strong>Now, tracing has become even more secure thanks to the new digital labels developed within the cooperation.</strong></p> <p>Besides the printed, scannable code, these new labels contain a <strong>transponder chip the size of the head of a pin that creates its own, unique, digital “twin”</strong>. This digital twin is in turn integrated into a blockchain, making it forgery-proof.</p> </div> </div> </div> </div> </div><div class="dim-chapter dim-chapter-text-media-module grid__item palm-one-whole lap-one-whole desk-one-whole desk-wide-one-whole "> <div class="media-module "> <div class="media"> <div class="media__body"> <h2 class="gamma media__body__head">Labels generate added value</h2> <div class="media__body__txt media__body__txt--link-icons"> <p>Over the past two years, CFPR tested the new labels exhaustively and approved the technical use of the label to authenticate Parmigiano Reggiano cheese and ensure it can be traced digitally. The new food labels will be attached to 100,000 of the consortium’s cheese loaves in the second quarter of 2022. This is the final phase of a large-scale test, after which CFPR will review the option of extending this technology to its entire Parmigiano Reggiano production.</p> <p>As we can see, our good old labels can still be of use in these times of digitisation, adding true value for companies as well as consumers, all thanks to technologies like blockchain and QR codes. Incidentally, these black-and-white squares were developed in Japan in 1994 – to optimise logistics at Toyota.</p> </div> </div> </div> </div> </div></div> </div> </div><div class="grid__item palm-one-whole palm-one-whole lap-one-whole desk-one-third desk-wide-one-third "> <div class="layout-container ">  <div class="grid"> <style> .no-padding-left { padding-left: 0!important; } .magazine-tags__list { display: flex; flex-wrap: wrap; } .magazine-tags__list-item { display: flex; } .magazine-tags__list-link { margin: 0 5px 5px 0; border-radius: 25px; border: 1px solid; padding: 5px; font-size: 13px; transition: all ease-in-out .4s; } </style><div class="grid__item palm-one-whole lap-one-whole desk-one-whole desk-wide-one-whole "> <div class="media-module "> <div class="media"> <div class="media__body magazine-tags "> <h2 class="delta media-module__head hard--sides"> Tags </h2> <ul class="magazine-tags__list"> <li class="magazine-tags__list-item"> <a class="magazine-tags__list-link" 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