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<!doctype html><html lang="en"><head><title data-rh="true">Rocket Rides and Roadmap: Navigating Beyond MVP | by Aastha Gupta | Zeta Design</title><meta data-rh="true" charset="utf-8"/><meta data-rh="true" name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1,maximum-scale=1"/><meta data-rh="true" name="theme-color" content="#000000"/><meta data-rh="true" name="twitter:app:name:iphone" content="Medium"/><meta data-rh="true" name="twitter:app:id:iphone" content="828256236"/><meta data-rh="true" property="al:ios:app_name" content="Medium"/><meta data-rh="true" property="al:ios:app_store_id" content="828256236"/><meta data-rh="true" property="al:android:package" content="com.medium.reader"/><meta data-rh="true" property="fb:app_id" content="542599432471018"/><meta data-rh="true" property="og:site_name" content="Medium"/><meta data-rh="true" property="og:type" content="article"/><meta data-rh="true" property="article:published_time" content="2024-09-06T06:56:36.163Z"/><meta data-rh="true" name="title" content="Rocket Rides and Roadmap: Navigating Beyond MVP | by Aastha Gupta | Zeta Design"/><meta data-rh="true" property="og:title" content="Rocket Rides and Roadmap: Navigating Beyond MVP"/><meta data-rh="true" property="al:android:url" content="medium://p/b107f857e142"/><meta data-rh="true" property="al:ios:url" content="medium://p/b107f857e142"/><meta data-rh="true" property="al:android:app_name" content="Medium"/><meta data-rh="true" name="description" content="In mid-2022, a spark ignited a journey that would transform not only a product but also my understanding of the intricate design process. 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width="2400" height="1244" loading="eager" role="presentation"/></picture><figcaption class="np ff nq nr ns nt nu bf b bg z du">🚀 Introducing Our MVP Handbook- Our RRR version</figcaption></figure></div><div class="ab cb"><div class="ci bh fz ga gb gc"><h2 id="537b" class="nv nw gu bf nx ny nz dy oa ob oc ea od oe of og oh oi oj ok ol om on oo op oq bk">A quick backstory</h2><p id="7608" class="pw-post-body-paragraph or os gu ot b hs ou ov ow hv ox oy oz oe pa pb pc oi pd pe pf om pg ph pi pj gn bk">In mid-2022, a spark ignited a journey that would transform not only a product but also my understanding of the intricate design process. It all started with the journey of PayZapp, a de-facto payments app for HDFC Bank. The design, product, and engineering teams burned the midnight oil, pouring their hearts into creating PayZapp 2.0. Through relentless hard work and close collaboration, we delivered the core functionalities to a closed user group. As the days turned into weeks, we continued to refine and enhance the app based on new feature sets, feedback, and discussions with multiple stakeholders. Our goal was set when we would launch PayZapp to its real-time users as a Minimum Viable Product (MVP).</p><p id="d368" class="pw-post-body-paragraph or os gu ot b hs pk ov ow hv pl oy oz oe pm pb pc oi pn pe pf om po ph pi pj gn bk"><strong class="ot gv">However, once the MVP was out, we grappled with the question: what next?</strong></p><p id="ef4c" class="pw-post-body-paragraph or os gu ot b hs pk ov ow hv pl oy oz oe pm pb pc oi pn pe pf om po ph pi pj gn bk">As the date to the launch was getting closer, this question lingered in my mind as we prepared to launch the MVP. We had tested, ensured stability, and optimized performance, but now we needed to think beyond the MVP. What could we do to make PayZapp more than just a minimal product?</p><blockquote class="pp"><p id="4a3d" class="pq pr gu bf ps pt pu pv pw px py pj du"><em class="pz">“This marked the beginning of a profound journey of research, discovery, learning, and contribution to the design community.”</em></p></blockquote><h1 id="8004" class="qa nw gu bf nx qb qc hu oa qd qe hx od qf qg qh qi qj qk ql qm qn qo qp qq qr bk">Kicking off the discovery and research phase</h1><p id="f64a" class="pw-post-body-paragraph or os gu ot b hs ou ov ow hv ox oy oz oe pa pb pc oi pd pe pf om pg ph pi pj gn bk">Driven by curiosity and a desire for improvement, I embarked on a journey of research. I dove headfirst into the sea of knowledge, scouring the web, reading countless articles, and watching numerous videos. Despite my efforts, I couldn’t find a single comprehensive resource to guide me through the next steps. This dearth of resources made me think why not create a handbook for designers like me?</p><p id="262a" class="pw-post-body-paragraph or os gu ot b hs pk ov ow hv pl oy oz oe pm pb pc oi pn pe pf om po ph pi pj gn bk">A guide that would consolidate all the necessary information and provide a roadmap from MVP to a more polished product. Determined to make this idea a reality, I spent days researching and compiling a detailed document. It covered every stage of product development, from the foundation to actionable steps designers should follow.</p><figure class="nj nk nl nm nn ni nr ns paragraph-image"><div role="button" tabindex="0" class="qt qu fj qv bh qw"><div class="nr ns qs"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*Y9Me_dWAIGMMrz2H8O8bZg.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*Y9Me_dWAIGMMrz2H8O8bZg.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*Y9Me_dWAIGMMrz2H8O8bZg.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*Y9Me_dWAIGMMrz2H8O8bZg.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*Y9Me_dWAIGMMrz2H8O8bZg.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*Y9Me_dWAIGMMrz2H8O8bZg.png 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*Y9Me_dWAIGMMrz2H8O8bZg.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*Y9Me_dWAIGMMrz2H8O8bZg.png 640w, https://miro.medium.com/v2/resize:fit:720/1*Y9Me_dWAIGMMrz2H8O8bZg.png 720w, https://miro.medium.com/v2/resize:fit:750/1*Y9Me_dWAIGMMrz2H8O8bZg.png 750w, https://miro.medium.com/v2/resize:fit:786/1*Y9Me_dWAIGMMrz2H8O8bZg.png 786w, https://miro.medium.com/v2/resize:fit:828/1*Y9Me_dWAIGMMrz2H8O8bZg.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*Y9Me_dWAIGMMrz2H8O8bZg.png 1100w, https://miro.medium.com/v2/resize:fit:1400/1*Y9Me_dWAIGMMrz2H8O8bZg.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh mp no c" width="700" height="438" loading="lazy" role="presentation"/></picture></div></div><figcaption class="np ff nq nr ns nt nu bf b bg z du">📸 BTS of how it started</figcaption></figure><p id="082c" class="pw-post-body-paragraph or os gu ot b hs pk ov ow hv pl oy oz oe pm pb pc oi pn pe pf om po ph pi pj gn bk">However, the initial draft was too technical and comprehensive, likely to overwhelm readers. This is where I realized that releasing a handbook to attract readers while being a beacon of a significant contribution to the design community is not a single person’s job.</p><h1 id="62c8" class="qa nw gu bf nx qb qc hu oa qd qe hx od qf qx qh qi qj qy ql qm qn qz qp qq qr bk">Conceptualising, Ideating, and experimenting</h1><p id="00c3" class="pw-post-body-paragraph or os gu ot b hs ou ov ow hv ox oy oz oe pa pb pc oi pd pe pf om pg ph pi pj gn bk">Recognizing the need for a more engaging format, I reached out to our content team. Together, we brainstormed multiple theme ideas for the handbook to make it engaging and relatable. Here’s how our collaborative process unfolded:</p><h2 id="dd40" class="nv nw gu bf nx ny nz dy oa ob oc ea od oe of og oh oi oj ok ol om on oo op oq bk">Brainstorming Session:</h2><p id="9447" class="pw-post-body-paragraph or os gu ot b hs ou ov ow hv ox oy oz oe pa pb pc oi pd pe pf om pg ph pi pj gn bk">We gathered for a brainstorming session, where everyone was encouraged to pitch theme ideas. The room buzzed with excitement as ideas flowed freely. Some of the themes we considered included:</p><ul class=""><li id="2b66" class="or os gu ot b hs pk ov ow hv pl oy oz oe pm pb pc oi pn pe pf om po ph pi pj ra rb rc bk"><strong class="ot gv">Interstellar Journey</strong>: Imagining the product’s evolution as a journey through the cosmos, encountering new challenges and discoveries.</li><li id="a84d" class="or os gu ot b hs rd ov ow hv re oy oz oe rf pb pc oi rg pe pf om rh ph pi pj ra rb rc bk"><strong class="ot gv">Survival Kit</strong>: Framing the handbook as an essential toolkit for navigating the challenges of product development.</li><li id="be39" class="or os gu ot b hs rd ov ow hv re oy oz oe rf pb pc oi rg pe pf om rh ph pi pj ra rb rc bk"><strong class="ot gv">Time Travel</strong>: Exploring how lessons from past projects can inform future decisions, akin to traveling through time to refine and improve.</li><li id="280f" class="or os gu ot b hs rd ov ow hv re oy oz oe rf pb pc oi rg pe pf om rh ph pi pj ra rb rc bk"><strong class="ot gv">Star Wars Theme</strong>: Exploring the journey of product development through the lens of the Star Wars universe, with its epic battles and the quest for balance in the Force.</li><li id="4ce1" class="or os gu ot b hs rd ov ow hv re oy oz oe rf pb pc oi rg pe pf om rh ph pi pj ra rb rc bk"><strong class="ot gv">Space Theme</strong>: Comparing the journey of product development to a rocket’s journey through space.</li></ul><h2 id="d5a9" class="nv nw gu bf nx ny nz dy oa ob oc ea od oe of og oh oi oj ok ol om on oo op oq bk">Evaluating Themes:</h2><p id="844c" class="pw-post-body-paragraph or os gu ot b hs ou ov ow hv ox oy oz oe pa pb pc oi pd pe pf om pg ph pi pj gn bk">We discussed the pros and cons of each theme. The Time Travel Theme was engaging but lacked a clear structure. The Star Wars Theme was structured but felt too static. The Survival Kit Theme was dynamic but seemed too abstract.</p><h1 id="a944" class="qa nw gu bf nx qb qc hu oa qd qe hx od qf qx qh qi qj qy ql qm qn qz qp qq qr bk">Choosing the Space Theme:</h1><p id="0473" class="pw-post-body-paragraph or os gu ot b hs ou ov ow hv ox oy oz oe pa pb pc oi pd pe pf om pg ph pi pj gn bk">Ultimately, we settled on the Space Theme. It resonated with us for several reasons:</p><ul class=""><li id="6827" class="or os gu ot b hs pk ov ow hv pl oy oz oe pm pb pc oi pn pe pf om po ph pi pj ra rb rc bk"><strong class="ot gv">Excitement and Exploration</strong>: Space exploration symbolizes the excitement and unknowns of product development.</li><li id="7cd8" class="or os gu ot b hs rd ov ow hv re oy oz oe rf pb pc oi rg pe pf om rh ph pi pj ra rb rc bk"><strong class="ot gv">Journey Overlap</strong>: Designing a product parallels designing a rocket, from initial blueprints (MVP) to a fully functioning spacecraft (MMP).</li><li id="f176" class="or os gu ot b hs rd ov ow hv re oy oz oe rf pb pc oi rg pe pf om rh ph pi pj ra rb rc bk"><strong class="ot gv">Visual Appeal</strong>: The vastness and mystery of space provided rich visual opportunities to engage readers.</li></ul><figure class="nj nk nl nm nn ni nr ns paragraph-image"><div role="button" tabindex="0" class="qt qu fj qv bh qw"><div class="nr ns qs"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*yIOkPP9lC468oXLlcO88zg.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*yIOkPP9lC468oXLlcO88zg.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*yIOkPP9lC468oXLlcO88zg.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*yIOkPP9lC468oXLlcO88zg.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*yIOkPP9lC468oXLlcO88zg.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*yIOkPP9lC468oXLlcO88zg.png 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*yIOkPP9lC468oXLlcO88zg.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*yIOkPP9lC468oXLlcO88zg.png 640w, https://miro.medium.com/v2/resize:fit:720/1*yIOkPP9lC468oXLlcO88zg.png 720w, https://miro.medium.com/v2/resize:fit:750/1*yIOkPP9lC468oXLlcO88zg.png 750w, https://miro.medium.com/v2/resize:fit:786/1*yIOkPP9lC468oXLlcO88zg.png 786w, https://miro.medium.com/v2/resize:fit:828/1*yIOkPP9lC468oXLlcO88zg.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*yIOkPP9lC468oXLlcO88zg.png 1100w, https://miro.medium.com/v2/resize:fit:1400/1*yIOkPP9lC468oXLlcO88zg.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh mp no c" width="700" height="438" loading="lazy" role="presentation"/></picture></div></div><figcaption class="np ff nq nr ns nt nu bf b bg z du">💡 Ideation of the storyline</figcaption></figure><p id="8de7" class="pw-post-body-paragraph or os gu ot b hs pk ov ow hv pl oy oz oe pm pb pc oi pn pe pf om po ph pi pj gn bk">The content team then transformed the technical document into a creative narrative set in the vast expanse of space, charting a product’s journey through various stages. This narrative aligned perfectly with our chosen theme, making the handbook both exciting and useful.</p><p id="a525" class="pw-post-body-paragraph or os gu ot b hs pk ov ow hv pl oy oz oe pm pb pc oi pn pe pf om po ph pi pj gn bk">As the sole designer initially, I sought help from two teammates to develop a visual style that complemented our space theme. However, none of us were skilled visual designers, which posed a challenge. Our breakthrough came when we collaborated with our in-house marketing design team. Their expertise brought the handbook to life with rich illustrations and a cohesive visual language.</p><h1 id="1eda" class="qa nw gu bf nx qb qc hu oa qd qe hx od qf qx qh qi qj qy ql qm qn qz qp qq qr bk">Decoding The Handbook: A Collaborative Effort</h1><figure class="nj nk nl nm nn ni nr ns paragraph-image"><div role="button" tabindex="0" class="qt qu fj qv bh qw"><div class="nr ns qs"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*2_7huIR8Qc2CT8FG0dP2iQ.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*2_7huIR8Qc2CT8FG0dP2iQ.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*2_7huIR8Qc2CT8FG0dP2iQ.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*2_7huIR8Qc2CT8FG0dP2iQ.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*2_7huIR8Qc2CT8FG0dP2iQ.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*2_7huIR8Qc2CT8FG0dP2iQ.png 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*2_7huIR8Qc2CT8FG0dP2iQ.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*2_7huIR8Qc2CT8FG0dP2iQ.png 640w, https://miro.medium.com/v2/resize:fit:720/1*2_7huIR8Qc2CT8FG0dP2iQ.png 720w, https://miro.medium.com/v2/resize:fit:750/1*2_7huIR8Qc2CT8FG0dP2iQ.png 750w, https://miro.medium.com/v2/resize:fit:786/1*2_7huIR8Qc2CT8FG0dP2iQ.png 786w, https://miro.medium.com/v2/resize:fit:828/1*2_7huIR8Qc2CT8FG0dP2iQ.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*2_7huIR8Qc2CT8FG0dP2iQ.png 1100w, https://miro.medium.com/v2/resize:fit:1400/1*2_7huIR8Qc2CT8FG0dP2iQ.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh mp no c" width="700" height="307" loading="lazy" role="presentation"/></picture></div></div><figcaption class="np ff nq nr ns nt nu bf b bg z du">The A-team behind the handbook</figcaption></figure><p id="0b2c" class="pw-post-body-paragraph or os gu ot b hs pk ov ow hv pl oy oz oe pm pb pc oi pn pe pf om po ph pi pj gn bk">Creating the handbook became a testament to the power of teamwork. Illustrators, writers, and UX designers all contributed, united by the goal of helping fellow designers navigate their product development journey. This project was more than just a resource; it was a collective effort to share knowledge and experiences.</p><h1 id="395f" class="qa nw gu bf nx qb qc hu oa qd qe hx od qf qx qh qi qj qy ql qm qn qz qp qq qr bk">Leading the Project from 0–1: A Learning Experience</h1><p id="3caa" class="pw-post-body-paragraph or os gu ot b hs ou ov ow hv ox oy oz oe pa pb pc oi pd pe pf om pg ph pi pj gn bk">Leading this project from inception to completion taught me invaluable lessons:</p><ul class=""><li id="4871" class="or os gu ot b hs pk ov ow hv pl oy oz oe pm pb pc oi pn pe pf om po ph pi pj ra rb rc bk"><strong class="ot gv">Vision and Planning</strong>: Setting a clear vision and roadmap for the handbook was crucial. It required defining the scope, setting goals, and outlining the steps needed to achieve them.</li><li id="e132" class="or os gu ot b hs rd ov ow hv re oy oz oe rf pb pc oi rg pe pf om rh ph pi pj ra rb rc bk"><strong class="ot gv">Team Collaboration</strong>: Bringing together a diverse team of writers, designers, and stakeholders allowed us to leverage everyone’s strengths. Collaboration fostered creativity and ensured that the handbook met the needs of its audience.</li><li id="ec01" class="or os gu ot b hs rd ov ow hv re oy oz oe rf pb pc oi rg pe pf om rh ph pi pj ra rb rc bk"><strong class="ot gv">Problem-Solving and Adaptability</strong>: Throughout the project, we encountered challenges, such as developing a cohesive visual style. Learning to adapt, seek alternative solutions, and collaborate with other teams was essential to overcoming these obstacles.</li><li id="2fcd" class="or os gu ot b hs rd ov ow hv re oy oz oe rf pb pc oi rg pe pf om rh ph pi pj ra rb rc bk"><strong class="ot gv">Communication Skills</strong>: Effectively communicating the vision, goals, and progress of the handbook project to team members and stakeholders was crucial for alignment and support.</li><li id="997b" class="or os gu ot b hs rd ov ow hv re oy oz oe rf pb pc oi rg pe pf om rh ph pi pj ra rb rc bk"><strong class="ot gv">Learning and Growth</strong>: This experience expanded my knowledge of product development stages and the complexities involved in moving from an MVP to a fully polished product. It deepened my understanding of the iterative nature of design and the importance of continuous improvement.</li></ul><figure class="nj nk nl nm nn ni nr ns paragraph-image"><div role="button" tabindex="0" class="qt qu fj qv bh qw"><div class="nr ns qs"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*7O9l5XpQtZYlF4OahXU29Q.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*7O9l5XpQtZYlF4OahXU29Q.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*7O9l5XpQtZYlF4OahXU29Q.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*7O9l5XpQtZYlF4OahXU29Q.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*7O9l5XpQtZYlF4OahXU29Q.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*7O9l5XpQtZYlF4OahXU29Q.png 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*7O9l5XpQtZYlF4OahXU29Q.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*7O9l5XpQtZYlF4OahXU29Q.png 640w, https://miro.medium.com/v2/resize:fit:720/1*7O9l5XpQtZYlF4OahXU29Q.png 720w, https://miro.medium.com/v2/resize:fit:750/1*7O9l5XpQtZYlF4OahXU29Q.png 750w, https://miro.medium.com/v2/resize:fit:786/1*7O9l5XpQtZYlF4OahXU29Q.png 786w, https://miro.medium.com/v2/resize:fit:828/1*7O9l5XpQtZYlF4OahXU29Q.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*7O9l5XpQtZYlF4OahXU29Q.png 1100w, https://miro.medium.com/v2/resize:fit:1400/1*7O9l5XpQtZYlF4OahXU29Q.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh mp no c" width="700" height="438" loading="lazy" role="presentation"/></picture></div></div></figure><h1 id="21f4" class="qa nw gu bf nx qb qc hu oa qd qe hx od qf qx qh qi qj qy ql qm qn qz qp qq qr bk">Learning from the Pros</h1><p id="b858" class="pw-post-body-paragraph or os gu ot b hs ou ov ow hv ox oy oz oe pa pb pc oi pd pe pf om pg ph pi pj gn bk">Throughout this journey, I experienced significant personal growth. Here are some of the key lessons I learned:</p><ul class=""><li id="c34d" class="or os gu ot b hs pk ov ow hv pl oy oz oe pm pb pc oi pn pe pf om po ph pi pj ra rb rc bk"><strong class="ot gv">The Value of Comprehensive Research:</strong> Initially, I dived into an ocean of information, reading articles, blogs, and watching videos. This extensive research provided a solid foundation for understanding the steps needed to evolve an MVP into a more polished product. It taught me the importance of gathering diverse perspectives and synthesizing information to create a well-rounded view of product development.</li><li id="d987" class="or os gu ot b hs rd ov ow hv re oy oz oe rf pb pc oi rg pe pf om rh ph pi pj ra rb rc bk"><strong class="ot gv">Overcoming Information Overload:</strong> One of the biggest challenges was managing the vast amount of information I encountered. This experience taught me how to filter relevant data and focus on actionable insights. Learning to prioritize key information was crucial in creating a useful and concise handbook.</li><li id="6bfb" class="or os gu ot b hs rd ov ow hv re oy oz oe rf pb pc oi rg pe pf om rh ph pi pj ra rb rc bk"><strong class="ot gv">The Art of Storytelling:</strong> When the initial draft of the handbook was too technical, I realized the power of storytelling in making complex information accessible and engaging. Collaborating with the content team to weave a space-themed narrative helped me understand the importance of context and creativity in communication.</li><li id="2dfd" class="or os gu ot b hs rd ov ow hv re oy oz oe rf pb pc oi rg pe pf om rh ph pi pj ra rb rc bk"><strong class="ot gv">Importance of Collaboration:</strong> Working with writers, visual designers, and other team members highlighted the significance of collaboration. Each person’s unique skills and perspectives enriched the project, demonstrating that collective effort often leads to the best results.</li><li id="3bb5" class="or os gu ot b hs rd ov ow hv re oy oz oe rf pb pc oi rg pe pf om rh ph pi pj ra rb rc bk"><strong class="ot gv">Adaptability and Problem-Solving:</strong> Facing the challenge of designing without specialized visual skills forced me to seek alternative solutions. This experience underscored the importance of adaptability and creative problem-solving in overcoming obstacles.</li><li id="722a" class="or os gu ot b hs rd ov ow hv re oy oz oe rf pb pc oi rg pe pf om rh ph pi pj ra rb rc bk"><strong class="ot gv">Embracing Feedback: </strong>Gathering and implementing feedback from various stakeholders was a continuous process. This taught me to value constructive criticism and use it as a tool for improvement, ultimately leading to a better end product.</li><li id="d959" class="or os gu ot b hs rd ov ow hv re oy oz oe rf pb pc oi rg pe pf om rh ph pi pj ra rb rc bk"><strong class="ot gv">Seeing the Bigger Picture:</strong> Understanding the different stages of product development — MVP, MLP, and MMP — gave me a broader perspective on the lifecycle of a product. It emphasized that design is not just about aesthetics but also about functionality, user experience, and meeting market needs.</li><li id="6342" class="or os gu ot b hs rd ov ow hv re oy oz oe rf pb pc oi rg pe pf om rh ph pi pj ra rb rc bk"><strong class="ot gv">Continuous Learning:</strong> Perhaps the most valuable lesson was the realization that learning never truly ends. Each stage of the project brought new challenges and opportunities for growth, reinforcing the idea that continuous improvement is key to success in any field.</li></ul><h1 id="6ec4" class="qa nw gu bf nx qb qc hu oa qd qe hx od qf qx qh qi qj qy ql qm qn qz qp qq qr bk">Reflecting on the Journey</h1><p id="1005" class="pw-post-body-paragraph or os gu ot b hs ou ov ow hv ox oy oz oe pa pb pc oi pd pe pf om pg ph pi pj gn bk">Throughout this journey, I experienced significant personal growth. From the initial research to writing the first draft, brainstorming ideas, and collaborating across teams, each step taught me invaluable lessons. I learned about the different stages of product development — MVP, MLP, and MMP — and saw these concepts come to life in PayZapp’s evolution. This journey illuminated the immense effort required to shape a product from its initial version to a mature, market-ready offering.</p><p id="c822" class="pw-post-body-paragraph or os gu ot b hs pk ov ow hv pl oy oz oe pm pb pc oi pn pe pf om po ph pi pj gn bk">In the end, the handbook was not just a guide for others but also a reflection of my journey as a designer. It encapsulated the hard work, creativity, and collaboration needed to transform an MVP into a fully-fledged product. And while the handbook was a significant milestone, it was also a reminder that the journey of learning and improvement never truly ends.</p><figure class="nj nk nl nm nn ni nr ns paragraph-image"><div role="button" tabindex="0" class="qt qu fj qv bh qw"><div class="nr ns ri"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*RqbtmD-yMHhiszP1oa9A5A.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*RqbtmD-yMHhiszP1oa9A5A.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*RqbtmD-yMHhiszP1oa9A5A.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*RqbtmD-yMHhiszP1oa9A5A.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*RqbtmD-yMHhiszP1oa9A5A.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*RqbtmD-yMHhiszP1oa9A5A.png 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*RqbtmD-yMHhiszP1oa9A5A.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*RqbtmD-yMHhiszP1oa9A5A.png 640w, https://miro.medium.com/v2/resize:fit:720/1*RqbtmD-yMHhiszP1oa9A5A.png 720w, https://miro.medium.com/v2/resize:fit:750/1*RqbtmD-yMHhiszP1oa9A5A.png 750w, https://miro.medium.com/v2/resize:fit:786/1*RqbtmD-yMHhiszP1oa9A5A.png 786w, https://miro.medium.com/v2/resize:fit:828/1*RqbtmD-yMHhiszP1oa9A5A.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*RqbtmD-yMHhiszP1oa9A5A.png 1100w, https://miro.medium.com/v2/resize:fit:1400/1*RqbtmD-yMHhiszP1oa9A5A.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh mp no c" width="700" height="303" loading="lazy" role="presentation"/></picture></div></div><figcaption class="np ff nq nr ns nt nu bf b bg z du">Link: <a class="af rj" href="https://drive.google.com/file/d/1SAe7bFZVzCv1wqFLLUUJmhHfa4asi11R/view" rel="noopener ugc nofollow" target="_blank">https://drive.google.com/file/d/1SAe7bFZVzCv1wqFLLUUJmhHfa4asi11R/view</a></figcaption></figure></div></div></div><div class="ab cb rk rl rm rn" role="separator"><span class="ro by bm rp rq rr"></span><span class="ro by bm rp rq rr"></span><span class="ro by bm rp rq"></span></div><div class="gn go gp gq gr"><div class="ab cb"><div class="ci bh fz ga gb gc"><p id="31e0" class="pw-post-body-paragraph or os gu ot b hs pk ov ow hv pl oy oz oe pm pb pc oi pn pe pf om po ph pi pj gn bk">Huge thanks to <span class="je"><span class="je" aria-hidden="false"><a class="rs jf fe" href="https://medium.com/u/573f3dc69bcd?source=post_page---user_mention--b107f857e142--------------------------------" rel="noopener" target="_blank">Lijin_pm</a></span></span>’s for rich illustrations that brought the magic and <span class="je"><span class="je" aria-hidden="false"><a class="rs jf fe" href="https://medium.com/u/3b0e936a93c5?source=post_page---user_mention--b107f857e142--------------------------------" rel="noopener" target="_blank">Aishwarya lakshmi</a></span></span> who wove the concept into a creative narrative. <span class="je"><span class="je" aria-hidden="false"><a class="rs jf fe" href="https://medium.com/u/48cb4637d2a7?source=post_page---user_mention--b107f857e142--------------------------------" rel="noopener" target="_blank">Aditya Sadhukhan</a></span></span>, and <span class="je"><span class="je" aria-hidden="false"><a class="rs jf fe" href="https://medium.com/u/432b8b57705f?source=post_page---user_mention--b107f857e142--------------------------------" rel="noopener" target="_blank">Utkarsh Kaushik</a></span></span> for templating the first draft of the visual language and tone. Kudos to <span class="je"><span class="je" aria-hidden="false"><a class="rs jf fe" href="https://medium.com/u/513ca0995fa6?source=post_page---user_mention--b107f857e142--------------------------------" rel="noopener" target="_blank">Amit Paul Chowdhury</a></span></span> for his content feedback and <span class="je"><span class="je" aria-hidden="false"><a class="rs jf fe" href="https://medium.com/u/48953f9c40e9?source=post_page---user_mention--b107f857e142--------------------------------" rel="noopener" target="_blank">Swathi shree raja</a></span></span> for her content ideas during the narration of the handbook. Also, a special mention to <span class="je"><span class="je" aria-hidden="false"><a class="rs jf fe" href="https://medium.com/u/57935a772c52?source=post_page---user_mention--b107f857e142--------------------------------" rel="noopener" target="_blank">Anoop Sethumadhavan</a></span></span> and <span class="je"><span class="je" aria-hidden="false"><a class="rs jf fe" href="https://medium.com/u/d2b52d6405a5?source=post_page---user_mention--b107f857e142--------------------------------" rel="noopener" target="_blank">Aswin Biji</a></span></span>, for guiding us through every step of this journey.</p><p id="251d" class="pw-post-body-paragraph or os gu ot b hs pk ov ow hv pl oy oz oe pm pb pc oi pn pe pf om po ph pi pj gn bk">Last but not least, thanks to <span class="je"><span class="je" aria-hidden="false"><a class="rs jf fe" href="https://medium.com/u/513ca0995fa6?source=post_page---user_mention--b107f857e142--------------------------------" rel="noopener" target="_blank">Amit Paul Chowdhury</a></span></span> for proofreading this blog to enhance it even further with his magic as always.</p><p id="03fb" class="pw-post-body-paragraph or os gu ot b hs pk ov ow hv pl oy oz oe pm pb pc oi pn pe pf om po ph pi pj gn bk">We couldn’t find our ‘North Star,’ so we did the next best thing — we built one ourselves! Get ready for an epic as our rocket ignites through<a class="af rj" href="https://plutus.zetaux.in/rrr" rel="noopener ugc nofollow" target="_blank"> this handbook</a>! Join us in charting the stars of design. 🚀</p></div></div></div></div></section></div></div></article></div><div class="ab cb"><div class="ci bh fz ga gb gc"><div class="rt ru ab jm"><div class="rv ab"><a class="rw ay am ao" href="https://medium.com/tag/ux-design?source=post_page-----b107f857e142--------------------------------" rel="noopener follow"><div class="rx fj cx ry ge rz sa bf b bg z bk sb">UX Design</div></a></div><div class="rv ab"><a class="rw ay am ao" href="https://medium.com/tag/product-design?source=post_page-----b107f857e142--------------------------------" rel="noopener follow"><div class="rx fj cx ry ge rz sa bf b bg z bk sb">Product Design</div></a></div><div class="rv ab"><a class="rw ay am ao" href="https://medium.com/tag/product-management?source=post_page-----b107f857e142--------------------------------" rel="noopener follow"><div class="rx fj cx ry ge rz sa bf b bg z bk sb">Product Management</div></a></div><div class="rv ab"><a class="rw ay am ao" 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We had tested, ensured stability, and optimized performance, but now we needed to think beyond the MVP. What could we do to make PayZapp more than just a minimal product?","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:9602a8e09ad1_7":{"__typename":"Paragraph","id":"9602a8e09ad1_7","name":"4a3d","type":"PQ","href":null,"layout":null,"metadata":null,"text":"“This marked the beginning of a profound journey of research, discovery, learning, and contribution to the design community.”","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"EM","start":0,"end":125,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:9602a8e09ad1_8":{"__typename":"Paragraph","id":"9602a8e09ad1_8","name":"8004","type":"H3","href":null,"layout":null,"metadata":null,"text":"Kicking off the discovery and research phase","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:9602a8e09ad1_9":{"__typename":"Paragraph","id":"9602a8e09ad1_9","name":"f64a","type":"P","href":null,"layout":null,"metadata":null,"text":"Driven by curiosity and a desire for improvement, I embarked on a journey of research. I dove headfirst into the sea of knowledge, scouring the web, reading countless articles, and watching numerous videos. Despite my efforts, I couldn’t find a single comprehensive resource to guide me through the next steps. This dearth of resources made me think why not create a handbook for designers like me?","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:9602a8e09ad1_10":{"__typename":"Paragraph","id":"9602a8e09ad1_10","name":"262a","type":"P","href":null,"layout":null,"metadata":null,"text":"A guide that would consolidate all the necessary information and provide a roadmap from MVP to a more polished product. Determined to make this idea a reality, I spent days researching and compiling a detailed document. It covered every stage of product development, from the foundation to actionable steps designers should follow.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"ImageMetadata:1*Y9Me_dWAIGMMrz2H8O8bZg.png":{"__typename":"ImageMetadata","id":"1*Y9Me_dWAIGMMrz2H8O8bZg.png","originalHeight":3000,"originalWidth":4800,"focusPercentX":null,"focusPercentY":null,"alt":null},"Paragraph:9602a8e09ad1_11":{"__typename":"Paragraph","id":"9602a8e09ad1_11","name":"ef48","type":"IMG","href":null,"layout":"INSET_CENTER","metadata":{"__ref":"ImageMetadata:1*Y9Me_dWAIGMMrz2H8O8bZg.png"},"text":"📸 BTS of how it started","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:9602a8e09ad1_12":{"__typename":"Paragraph","id":"9602a8e09ad1_12","name":"082c","type":"P","href":null,"layout":null,"metadata":null,"text":"However, the initial draft was too technical and comprehensive, likely to overwhelm readers. 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Aditya Sadhukhan, and Utkarsh Kaushik for templating the first draft of the visual language and tone. Kudos to Amit Paul Chowdhury for his content feedback and Swathi shree raja for her content ideas during the narration of the handbook. 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Get ready for an epic as our rocket ignites through this handbook! 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