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height="22.9305" rx="1.15" transform="rotate(45 19.0532 3.5332)" fill="#8C8F94"/> <rect x="20.4673" y="19.7476" width="2.3" height="22.9305" rx="1.15" transform="rotate(135 20.4673 19.7476)" fill="#8C8F94"/> </svg> </div> </form> </div> </div> </div> </div> </nav> <article id="post-76715" class="post post-76715 type-post status-publish format-standard has-post-thumbnail hentry category-resources"> <header class="wpblog-page-title-header"> <div class="wpblog__container">  <div class="wpblog-title__row"> <h1 class="wpblog-title__heading wpblog-title__post-title">How to Write a Blog Post: A 14-Step Blueprint for Excellent Content</h1> </div> <div class="wpblog-post-info">  <div class="wpblog-post-info__date-time"> <span> March 4, 2025  ·  16 mins read</span> </div> <div> </div> </div> </div> </header>  <section class="wpblog__section wpblog__section--edge-to-edge wpblog__section--bottom-spaced"> <div class="wpblog__container"> <article class="wpblog-post-hero">  <figure class="wpblog-post-hero__image"> <img width="1600" height="1000" src="https://en-blog.files.wordpress.com/2025/03/how-to-write-a-blog-post.jpg?w=1600&h=1000&crop=1" class="w-full h-auto object-cover wp-post-image" alt="The WordPress post editor with an image block over the top on a white and black background" decoding="async" loading="lazy" srcset="https://en-blog.files.wordpress.com/2025/03/how-to-write-a-blog-post.jpg?w=1600&h=1000&crop=1 1600w, https://en-blog.files.wordpress.com/2025/03/how-to-write-a-blog-post.jpg?w=150&h=94&crop=1 150w, https://en-blog.files.wordpress.com/2025/03/how-to-write-a-blog-post.jpg?w=300&h=188&crop=1 300w, https://en-blog.files.wordpress.com/2025/03/how-to-write-a-blog-post.jpg?w=768&h=480&crop=1 768w, https://en-blog.files.wordpress.com/2025/03/how-to-write-a-blog-post.jpg?w=1024&h=640&crop=1 1024w" sizes="(max-width: 1600px) 100vw, 1600px" data-attachment-id="76721" data-permalink="https://wordpress.com/blog/2025/03/04/how-to-write-a-blog-post/how-to-write-a-blog-post/" data-orig-file="https://en-blog.files.wordpress.com/2025/03/how-to-write-a-blog-post.jpg" data-orig-size="2350,1480" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="how-to-write-a-blog-post" data-image-description="" data-image-caption="" data-medium-file="https://en-blog.files.wordpress.com/2025/03/how-to-write-a-blog-post.jpg?w=300" data-large-file="https://en-blog.files.wordpress.com/2025/03/how-to-write-a-blog-post.jpg?w=1024" /> </figure>  <div class="wpblog-post-hero__meta-data wpblog--bg-gray">  <div> <p class="wpblog-post-hero__subtitle">POSTED BY</p> </div>  <div class="wpblog-post-hero__author-info-row items-center">  <div class="wpblog-post-hero__author-image"> <img src="https://secure.gravatar.com/avatar/5f069a6cacb95c3811aa06a1884d3a5d?s=80&d=retro" alt="Author Image" /> </div>  <div class="wpblog-post-hero__author-details"> <a href="https://wordpress.com/blog/author/nschaeferhoff/"> <p class="post-author-name">Nick Schäferhoff</p> </a> </div> </div>  <div class="wpblog-post-hero__related-reading"> <p class="wpblog-post-hero__subtitle">RELATED READING</p>  <div class="wpblog-post-hero__related-article"> <h3 class="wpblog-post-hero__related-title"> <a href="https://wordpress.com/blog/2025/03/25/parts-of-a-website/"> 46 Parts of a Website: From Header to Footer and Everything in Between</a> </h3> <p class="wpblog-post-hero__related-author"> Amanda Coopersmith </p> </div>  <div class="wpblog-post-hero__related-article"> <h3 class="wpblog-post-hero__related-title"> <a href="https://wordpress.com/blog/2025/03/21/what-is-a-domain-name/"> What is a Domain Name? A Beginner’s Guide to Website Domains</a> </h3> <p class="wpblog-post-hero__related-author"> Nick Schäferhoff </p> </div> </div> </div> </article> </div> </section> <div class="post-content entrytext"> <div class="wpblog__container"> <div id="wpblog-post-body"> <p>Imagine you just checked your favorite blogger’s website and they did it again. Their latest post is flawless—engaging, well-written, and full of value. If only you knew how to write a blog post like that.</p> <p>How do others do it? How do they write post after post, and it always comes out right? Why can’t you seem to do the same?</p> <p>Here’s the secret: all successful bloggers have a process. They follow repeatable steps that result in a polished, high-quality post, almost like it’s on autopilot.</p> <p>Here’s our step-by-step guide to writing blog posts that will wow readers, please search engines, and help you grow your blog.</p> <h2 class="wp-block-heading">1. Choose a Topic That Stands Out</h2> <p>The first question is what you’re going to write. You want to cover topics that meet the interests of your audience. Otherwise, why would they frequent your blog or find your posts in their search results?</p> <figure data-wp-context="{"imageId":"67e4cc441effd"}" data-wp-interactive="core/image" class="wp-block-image size-full wp-lightbox-container"><img data-attachment-id="76723" data-permalink="https://wordpress.com/blog/2025/03/04/how-to-write-a-blog-post/search-result-blog-example/" data-orig-file="https://en-blog.files.wordpress.com/2025/03/search-result-blog-example.jpg" data-orig-size="1400,693" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="search-result-blog-example" data-image-description="" data-image-caption="" data-medium-file="https://en-blog.files.wordpress.com/2025/03/search-result-blog-example.jpg?w=300" data-large-file="https://en-blog.files.wordpress.com/2025/03/search-result-blog-example.jpg?w=1024" data-wp-class--hide="state.isContentHidden" data-wp-class--show="state.isContentVisible" data-wp-init="callbacks.setButtonStyles" data-wp-on-async--click="actions.showLightbox" data-wp-on-async--load="callbacks.setButtonStyles" data-wp-on-async-window--resize="callbacks.setButtonStyles" src="https://en-blog.files.wordpress.com/2025/03/search-result-blog-example.jpg" alt="a blue box and arrow around a search result for 'website layout examples'" class="wp-image-76723" /><button class="lightbox-trigger" type="button" aria-haspopup="dialog" aria-label="Enlarge image: a blue box and arrow around a search result for 'website layout examples'" data-wp-init="callbacks.initTriggerButton" data-wp-on-async--click="actions.showLightbox" data-wp-style--right="state.imageButtonRight" data-wp-style--top="state.imageButtonTop" > <svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" fill="none" viewBox="0 0 12 12"> <path fill="#fff" d="M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z" /> </svg> </button></figure> <p>There are several ways to uncover topics:</p> <ul class="wp-block-list"> <li><strong>Do keyword research</strong>: Find phrases your audience types into search engines to learn what they are interested in. You can use tools like <a href="http://keywordtool.io">Keywordtool.io</a>, <a href="https://neilpatel.com/de/ubersuggest/">Ubersuggest</a>, <a href="https://semrush.com/">Semrush</a>, or <a href="https://ahrefs.com">Ahrefs</a> for that.</li> <li><strong>Look at trending topics</strong>: What’s something everyone in your industry is talking about right now? Providing a resource about that topic may be timely and helpful for your readers. </li> <li><strong>Check your competitors</strong>: Look at existing blogs and blog content. What are others writing about? Are there any gaps? Is there anything you can add to the conversation?</li> <li><strong>Lean on your interests and experiences</strong>: Choose a topic that excites you and that you know a lot about. When you talk about something personal, your enthusiasm will shine through and help you be authentic. </li> <li><strong>Read forums:</strong> Check Reddit, Quora, and other online communities to see what people in your area of expertise want to know more about.</li> <li><strong>Look on social media</strong>: Keep your ear on conversations happening on social platforms to find topic ideas.</li> <li><strong>Cover reader comments and questions:</strong> Gather ideas from comments or emails from your existing audience.</li> </ul> <p>When deciding on a topic, try to find a fresh angle and include your unique insights to add value beyond basic information.</p> <p>By the way, if you come up with more than one topic, feel free to add the others to your <a href="https://wordpress.com/blog/2025/01/10/editorial-calendar/">editorial calendar</a> so you can come back to the others later.</p> <h2 class="wp-block-heading">2. Adopt a Reader-First Mindset</h2> <p>Blogging is all about your audience. Who you write for should always be at the forefront of your mind when writing a blog post because it’s their questions you need to answer.</p> <p>To be able to do that, you need to get to know your readers. Writing a blog post is like buying a birthday present; it’s much easier when you know the person you want to give it to well.</p> <p>Ask yourself questions like:</p> <ul class="wp-block-list"> <li>Who is this content intended for? </li> <li>Who will benefit from this post?</li> <li>How do they feel about the topic and why?</li> <li>What are they most interested in?</li> <li>What questions do they have?</li> <li>Which problems are they trying to solve?</li> <li>What have they tried before, and why hasn’t it worked?</li> </ul> <p>By clarifying these questions, you can put yourself in your readers’ shoes and deliver what they need.</p> <h2 class="wp-block-heading">3. Determine the Type of Blog Post You Will Write</h2> <p>You can cover a given topic in many different ways, but the right approach depends on the topic, audience, and outcome you are trying to achieve. Are you trying to educate, entertain, persuade, engage, inform, or something else entirely?</p> <p>There are a ton of different blog post styles, but here are a few common ways to structure a blog post:</p> <ul class="wp-block-list"> <li><strong>List posts</strong>: A blogging classic, and for good reason. These types of posts are easily digestible by your readers because the topics are naturally divided into numbered sections. This article is a good example of that!</li> <li><strong>How-to guides</strong>: These provide your readers with step-by-step instructions for how to achieve a desired outcome.</li> <li><strong>Personal stories</strong>: You can share personal experiences and lessons learned through these types of posts.</li> <li><strong>Case studies</strong>: Report on a product or service and how it helped produce a certain outcome, usually for a customer.</li> <li><strong>Feature articles</strong>: Provide an in-depth analysis of a singular topic, like our <a href="https://wordpress.com/blog/2024/10/11/what-is-php/">post about PHP</a>.</li> <li><strong>Interviews:</strong> Talk to someone who knows more about a topic than you, or interview several people for an expert roundup.</li> <li><strong>Product reviews and comparisons</strong>: Evaluate a product or service, or compare several with one another.</li> <li><strong>News articles</strong>: Provide time-sensitive updates on your industry or your company.</li> </ul> <p>This list isn’t exhaustive, and you can also combine post types. For example, how-to articles are also often list posts.</p> <p>If you’re not quite sure which post type best suits your topic, check out which formats are already ranking for that keyword.</p> <p>For example, when you google “bread baking,” most of the results are recipes. If you want to appear in search results for this keyword, you will likely also want to post a recipe with your own spin.</p> <figure data-wp-context="{"imageId":"67e4cc441f93d"}" data-wp-interactive="core/image" class="wp-block-image size-full wp-lightbox-container"><img data-attachment-id="76727" data-permalink="https://wordpress.com/blog/2025/03/04/how-to-write-a-blog-post/search-result-bread-baking/" data-orig-file="https://en-blog.files.wordpress.com/2025/03/search-result-bread-baking.jpg" data-orig-size="1164,1600" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="search-result-bread-baking" data-image-description="" data-image-caption="" data-medium-file="https://en-blog.files.wordpress.com/2025/03/search-result-bread-baking.jpg?w=218" data-large-file="https://en-blog.files.wordpress.com/2025/03/search-result-bread-baking.jpg?w=745" data-wp-class--hide="state.isContentHidden" data-wp-class--show="state.isContentVisible" data-wp-init="callbacks.setButtonStyles" data-wp-on-async--click="actions.showLightbox" data-wp-on-async--load="callbacks.setButtonStyles" data-wp-on-async-window--resize="callbacks.setButtonStyles" src="https://en-blog.files.wordpress.com/2025/03/search-result-bread-baking.jpg" alt="Google search results for the term 'bread baking'" class="wp-image-76727" /><button class="lightbox-trigger" type="button" aria-haspopup="dialog" aria-label="Enlarge image: Google search results for the term 'bread baking'" data-wp-init="callbacks.initTriggerButton" data-wp-on-async--click="actions.showLightbox" data-wp-style--right="state.imageButtonRight" data-wp-style--top="state.imageButtonTop" > <svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" fill="none" viewBox="0 0 12 12"> <path fill="#fff" d="M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z" /> </svg> </button></figure> <h2 class="wp-block-heading">4. Craft a Compelling Headline</h2> <p>In<em> </em><a href="https://www.goodreads.com/book/show/641601.Ogilvy_on_Advertising"><em>Ogilvy on Advertising</em></a>, legendary advertiser David Ogilvy wrote that five times more people read a headline than the body copy.</p> <p>That means, your headline is the main element that decides whether someone clicks on your post in search results or on social media.</p> <figure data-wp-context="{"imageId":"67e4cc441fe08"}" data-wp-interactive="core/image" class="wp-block-image size-full wp-lightbox-container"><img data-attachment-id="76730" data-permalink="https://wordpress.com/blog/2025/03/04/how-to-write-a-blog-post/headline-example-search-results/" data-orig-file="https://en-blog.files.wordpress.com/2025/03/headline-example-search-results.jpg" data-orig-size="1070,244" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="headline-example-search-results" data-image-description="" data-image-caption="" data-medium-file="https://en-blog.files.wordpress.com/2025/03/headline-example-search-results.jpg?w=300" data-large-file="https://en-blog.files.wordpress.com/2025/03/headline-example-search-results.jpg?w=1024" data-wp-class--hide="state.isContentHidden" data-wp-class--show="state.isContentVisible" data-wp-init="callbacks.setButtonStyles" data-wp-on-async--click="actions.showLightbox" data-wp-on-async--load="callbacks.setButtonStyles" data-wp-on-async-window--resize="callbacks.setButtonStyles" src="https://en-blog.files.wordpress.com/2025/03/headline-example-search-results.jpg" alt="a blue box and arrow highlighting the headline in a google search result" class="wp-image-76730" /><button class="lightbox-trigger" type="button" aria-haspopup="dialog" aria-label="Enlarge image: a blue box and arrow highlighting the headline in a google search result" data-wp-init="callbacks.initTriggerButton" data-wp-on-async--click="actions.showLightbox" data-wp-style--right="state.imageButtonRight" data-wp-style--top="state.imageButtonTop" > <svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" fill="none" viewBox="0 0 12 12"> <path fill="#fff" d="M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z" /> </svg> </button></figure> <p>For that reason, you should spend plenty of time crafting it, writing several iterations and trying different angles, formats, and wording.</p> <p>Here are some tips for writing an effective headline:</p> <ul class="wp-block-list"> <li>Be descriptive, as readers should be able to clearly understand what your post is about from that headline alone (or intrigue them enough to click through to read the whole post)</li> <li>Use emotional, curiosity-driven, or benefit-focused wording to hook readers</li> <li>Keep it concise, ideally under 60 characters, so your headline doesn’t get shortened in search results</li> <li>Include numbers in your headline. They set clear expectations and make information appear more easily digestible.</li> <li>Use brackets and parentheses to provide additional information and context as well as make your headline stand out visually</li> <li>Mention your main keyword/topic, preferably toward the beginning, so anyone skimming search results can easily tell what your post is about</li> </ul> <p>Here are examples from our blog that use these principles:</p> <ul class="wp-block-list"> <li><a href="https://wordpress.com/blog/2024/11/14/website-layout-examples/">11 Website Layout Examples for Every Type of Page</a></li> <li><a href="https://wordpress.com/blog/2024/10/22/how-to-get-web-design-clients/">How to Get Web Design Clients: 12 Practical Tactics That Work</a></li> <li><a href="https://wordpress.com/go/web-design/how-to-create-a-website-mockup-in-5-easy-steps-examples/">How to Create a Website Mockup in 5 Easy Steps (+ Examples!)</a></li> </ul> <p>A good way to get started is to familiarize yourself with common <a href="https://wordpress.com/go/content-blogging/write-blog-titles-and-headlines/">headline formulas</a>. You can also consider using a headline analysis tool like those by <a href="https://coschedule.com/headline-analyzer">CoSchedule</a> or <a href="https://headlines.sharethrough.com/">Sharethrough</a>.</p> <p>Finally, if you’re struggling with writing an intriguing headline, you can revisit it after you finish writing the blog post. Sometimes that’s easier because you’ll have a better sense of the main message, key takeaways, and tone. With that clarity, you can craft a headline that grabs attention and accurately reflects the value in your post.</p> <h2 class="wp-block-heading">5. Outline Before You Write</h2> <p><a href="https://wordpress.com/blog/2024/11/04/blog-post-outline-template/">Creating an outline</a> means laying out a roadmap for your work; you can draft its overall structure and evaluate your main points.</p> <p>An outline makes your blog post writing much easier because it’s a lot more comfortable to work alongside a roadmap than it is to try creating a ready-to-publish blog post out of thin air.</p> <p>To set up your outline, first plan your main sections, like the introduction, main points, and conclusion. If you’re blogging on WordPress, you can easily do that with <a href="https://wordpress.com/blog/2025/02/05/header-tags/">headings</a> directly inside the editor.</p> <p>Use H2 for main sections, then break them down further with H3 and H4s. Switch on the <strong>Outline</strong> feature in <strong>Document Overview</strong> in the top-left corner for an overview.</p> <figure data-wp-context="{"imageId":"67e4cc442056d"}" data-wp-interactive="core/image" class="wp-block-image size-full wp-lightbox-container"><img data-attachment-id="76731" data-permalink="https://wordpress.com/blog/2025/03/04/how-to-write-a-blog-post/wordpress-outline-button/" data-orig-file="https://en-blog.files.wordpress.com/2025/03/wordpress-outline-button.jpg" data-orig-size="1400,693" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1"}" data-image-title="wordpress-outline-button" data-image-description="" data-image-caption="" data-medium-file="https://en-blog.files.wordpress.com/2025/03/wordpress-outline-button.jpg?w=300" data-large-file="https://en-blog.files.wordpress.com/2025/03/wordpress-outline-button.jpg?w=1024" data-wp-class--hide="state.isContentHidden" data-wp-class--show="state.isContentVisible" data-wp-init="callbacks.setButtonStyles" data-wp-on-async--click="actions.showLightbox" data-wp-on-async--load="callbacks.setButtonStyles" data-wp-on-async-window--resize="callbacks.setButtonStyles" src="https://en-blog.files.wordpress.com/2025/03/wordpress-outline-button.jpg" alt="A blue box and arrow highlighting the Outline button in the WordPress post editor" class="wp-image-76731" /><button class="lightbox-trigger" type="button" aria-haspopup="dialog" aria-label="Enlarge image: A blue box and arrow highlighting the Outline button in the WordPress post editor" data-wp-init="callbacks.initTriggerButton" data-wp-on-async--click="actions.showLightbox" data-wp-style--right="state.imageButtonRight" data-wp-style--top="state.imageButtonTop" > <svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" fill="none" viewBox="0 0 12 12"> <path fill="#fff" d="M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z" /> </svg> </button></figure> <p>Then you can brainstorm the content in each section. Jot down important items as bullet points or lines of text. Make sure you cover every important aspect of your topic, adding your unique experiences or perspectives to each point. Optionally, include links to sources or examples you are going to use to support your ideas.</p> <p>Finally, examine your outline for logical flow—each section should naturally lead into the next.</p> <h2 class="wp-block-heading">6. Write an Engaging Blog Post Introduction</h2> <p>The best way to draw readers into reading your blog post is to start with a hook. Hooks can come in the form of an interesting idea, a bold statement, a question, a story, or a relatable scenario. </p> <p><a href="https://smartblogger.com/jon-morrow-confession/">Jon Morrow</a>, who is one of the most prolific bloggers out there, definitely manages to do that with his introductions.</p> <figure class="wp-block-image size-full"><a href="https://en-blog.files.wordpress.com/2025/03/jon-morrow-smart-blogger-intro-example.jpg"><img data-attachment-id="76749" data-permalink="https://wordpress.com/blog/2025/03/04/how-to-write-a-blog-post/jon-morrow-smart-blogger-intro-example/" data-orig-file="https://en-blog.files.wordpress.com/2025/03/jon-morrow-smart-blogger-intro-example.jpg" data-orig-size="1400,839" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1"}" data-image-title="jon-morrow-smart-blogger-intro-example" data-image-description="" data-image-caption="" data-medium-file="https://en-blog.files.wordpress.com/2025/03/jon-morrow-smart-blogger-intro-example.jpg?w=300" data-large-file="https://en-blog.files.wordpress.com/2025/03/jon-morrow-smart-blogger-intro-example.jpg?w=1024" loading="lazy" width="1400" height="839" src="https://en-blog.files.wordpress.com/2025/03/jon-morrow-smart-blogger-intro-example.jpg" alt="The intro of a blog post on Smart Blogger called How I Wrote Posts that Touched the Hearts of More than 6 Million People by Jon Morrow" class="wp-image-76749" srcset="https://en-blog.files.wordpress.com/2025/03/jon-morrow-smart-blogger-intro-example.jpg 1400w, https://en-blog.files.wordpress.com/2025/03/jon-morrow-smart-blogger-intro-example.jpg?w=150&h=90 150w, https://en-blog.files.wordpress.com/2025/03/jon-morrow-smart-blogger-intro-example.jpg?w=300&h=180 300w, https://en-blog.files.wordpress.com/2025/03/jon-morrow-smart-blogger-intro-example.jpg?w=768&h=460 768w, https://en-blog.files.wordpress.com/2025/03/jon-morrow-smart-blogger-intro-example.jpg?w=1024&h=614 1024w" sizes="(max-width: 1400px) 100vw, 1400px" /></a></figure> <p>Once you have hooked readers, convince them to keep reading by clearly stating what they’ll gain from your post. This makes it much easier to move them on to the main event.</p> <figure data-wp-context="{"imageId":"67e4cc4420f11"}" data-wp-interactive="core/image" class="wp-block-image size-full wp-lightbox-container"><img data-attachment-id="76733" data-permalink="https://wordpress.com/blog/2025/03/04/how-to-write-a-blog-post/what-readers-gain-example/" data-orig-file="https://en-blog.files.wordpress.com/2025/03/what-readers-gain-example.jpg" data-orig-size="1400,713" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1"}" data-image-title="what-readers-gain-example" data-image-description="" data-image-caption="" data-medium-file="https://en-blog.files.wordpress.com/2025/03/what-readers-gain-example.jpg?w=300" data-large-file="https://en-blog.files.wordpress.com/2025/03/what-readers-gain-example.jpg?w=1024" data-wp-class--hide="state.isContentHidden" data-wp-class--show="state.isContentVisible" data-wp-init="callbacks.setButtonStyles" data-wp-on-async--click="actions.showLightbox" data-wp-on-async--load="callbacks.setButtonStyles" data-wp-on-async-window--resize="callbacks.setButtonStyles" src="https://en-blog.files.wordpress.com/2025/03/what-readers-gain-example.jpg" alt="a blue box and arrow highlighting a section of a blog post about what the reader will learn " class="wp-image-76733" /><button class="lightbox-trigger" type="button" aria-haspopup="dialog" aria-label="Enlarge image: a blue box and arrow highlighting a section of a blog post about what the reader will learn " data-wp-init="callbacks.initTriggerButton" data-wp-on-async--click="actions.showLightbox" data-wp-style--right="state.imageButtonRight" data-wp-style--top="state.imageButtonTop" > <svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" fill="none" viewBox="0 0 12 12"> <path fill="#fff" d="M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z" /> </svg> </button></figure> <p>Be aware that readers are busy, so keep your introductions concise and free of fluff.</p> <p>Sometimes it’s helpful to write your introduction <em>last</em>; having the main body of your post ready can help you have a better understanding of what to say in the beginning.</p> <h2 class="wp-block-heading">7. Develop the Main Body with Actionable and Unique Insights</h2> <p>The body of your post is why readers came to your site in the first place. It’s where you address what’s most important to your audience—their problems, questions, objections, and fears.</p> <p>Your first job is to simply fill in your outline. Build out the points you noted with examples, resources, and additional information. </p> <p>It’s not just about <em>what</em> you say but also <em>how</em> you say it. To make the main body most effective:</p> <ul class="wp-block-list"> <li>Strive for clarity and a logical order.</li> <li>Explain concepts and jargon not everyone may be familiar with.</li> <li>Link to trusted sources to support your arguments.</li> <li>Include links for additional resources where readers can go to learn more about the topic.</li> <li>Provide examples and personal anecdotes to clarify and amplify.</li> <li>Plan space to use visuals to further enhance your message.</li> </ul> <h2 class="wp-block-heading">8. Keep Your Writing Conversational and Authentic</h2> <p>A blog post should feel like a conversation with a friend—write the way you talk. Write your blog posts the way you talk, and let your tone, humor, and quirks shine through. This introduction for a post on <a href="https://pinchofyum.com/the-best-foods-at-disney-world">Pinch of Yum</a> is a great example.</p> <figure data-wp-context="{"imageId":"67e4cc4421677"}" data-wp-interactive="core/image" class="wp-block-image size-full wp-lightbox-container"><img data-attachment-id="76734" data-permalink="https://wordpress.com/blog/2025/03/04/how-to-write-a-blog-post/personality-in-blog-post-pinch-of-yum/" data-orig-file="https://en-blog.files.wordpress.com/2025/03/personality-in-blog-post-pinch-of-yum.jpg" data-orig-size="1400,882" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1"}" data-image-title="personality-in-blog-post-pinch-of-yum" data-image-description="" data-image-caption="" data-medium-file="https://en-blog.files.wordpress.com/2025/03/personality-in-blog-post-pinch-of-yum.jpg?w=300" data-large-file="https://en-blog.files.wordpress.com/2025/03/personality-in-blog-post-pinch-of-yum.jpg?w=1024" data-wp-class--hide="state.isContentHidden" data-wp-class--show="state.isContentVisible" data-wp-init="callbacks.setButtonStyles" data-wp-on-async--click="actions.showLightbox" data-wp-on-async--load="callbacks.setButtonStyles" data-wp-on-async-window--resize="callbacks.setButtonStyles" src="https://en-blog.files.wordpress.com/2025/03/personality-in-blog-post-pinch-of-yum.jpg" alt="a screenshot of a section of a Pinch of Yum blog post about Disney with a grey background and a headshot of Lindsay" class="wp-image-76734" /><button class="lightbox-trigger" type="button" aria-haspopup="dialog" aria-label="Enlarge image: a screenshot of a section of a Pinch of Yum blog post about Disney with a grey background and a headshot of Lindsay" data-wp-init="callbacks.initTriggerButton" data-wp-on-async--click="actions.showLightbox" data-wp-style--right="state.imageButtonRight" data-wp-style--top="state.imageButtonTop" > <svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" fill="none" viewBox="0 0 12 12"> <path fill="#fff" d="M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z" /> </svg> </button></figure> <p>Bringing warmth and humanity into your writing helps readers connect with the real you instead of a fake blogger persona. In contrast, stiff and formal language makes your writing dull, lifeless, and hard to read.</p> <p>A great way to make writing relatable is to tell personal stories. Make points by sharing anecdotes about yourself and your friends or family. Communicate your own struggles or what event made you want to look into this particular blog topic. Discuss how you were feeling and take readers on an emotional journey.</p> <p>Finally, keep it simple. Simple writing is clear writing. Avoid the urge to use long paragraphs and complicated words.</p> <p>You will find that writing simply is its own challenge that takes plenty of practice, but it makes your blog post more accessible and personable.</p> <h2 class="wp-block-heading">9. Edit Ruthlessly (More Than Once!)</h2> <p>The essence of writing a high-quality blog post is editing and rewriting. That also means you shouldn’t despair if the words don’t come out right the first time around. The first draft doesn’t matter; it’s only supposed to give you a starting point, not a finished product.</p> <p>When editing, be sure to:</p> <ul class="wp-block-list"> <li>Correct spelling and grammar mistakes.</li> <li>Cut unnecessary words and fluff.</li> <li>Strengthen clarity, logic, and flow.</li> <li>Ensure everything is factually correct.</li> <li>Add links and other important elements.</li> </ul> <p>Reading your blog post out loud mirrors how readers process it in their minds. It helps you get a better sense of how the text sounds, if it flows well, and if it’s clear.</p> <p>In addition, because editing is so important, it’s best if you do it more than once. Each additional pass strengthens your blog post.</p> <p>For best results, put some space between writing and editing. Come back to your article the next day with a fresh mind and some distance. In addition, you can use tools like <a href="https://www.grammarly.com/">Grammarly</a> or <a href="https://hemingwayapp.com/">Hemingway</a> for some automated help or ask someone you trust for their input.</p> <h2 class="wp-block-heading">10. Format Your Blog Post for Visual Appeal</h2> <p>The presentation of your content matters as much as what you say in it. If you write your blog post in a way that it’s overwhelming to look at, it turns readers away before they have time to give it a chance.</p> <p>One part of the presentation piece is formatting your post for readability by:</p> <ul class="wp-block-list"> <li>Using short sentences and paragraphs.</li> <li>Including bullet points, lists, and tables.</li> <li>Using enough headings and subheadings.</li> <li>Bolding or italicizing text for emphasis.</li> </ul> <p><a href="https://www.healthline.com/health/best-core-exercises">Healthline</a> does this very well—shorter paragraphs encourage readability and bold text draws your eye to important text.</p> <figure data-wp-context="{"imageId":"67e4cc4421f02"}" data-wp-interactive="core/image" class="wp-block-image size-full wp-lightbox-container"><img data-attachment-id="76735" data-permalink="https://wordpress.com/blog/2025/03/04/how-to-write-a-blog-post/screenshot-64/" data-orig-file="https://en-blog.files.wordpress.com/2025/03/formatting-blog-post-example.jpg" data-orig-size="1400,1529" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"Screenshot","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"Screenshot","orientation":"1"}" data-image-title="" data-image-description="" data-image-caption="" data-medium-file="https://en-blog.files.wordpress.com/2025/03/formatting-blog-post-example.jpg?w=275" data-large-file="https://en-blog.files.wordpress.com/2025/03/formatting-blog-post-example.jpg?w=938" data-wp-class--hide="state.isContentHidden" data-wp-class--show="state.isContentVisible" data-wp-init="callbacks.setButtonStyles" data-wp-on-async--click="actions.showLightbox" data-wp-on-async--load="callbacks.setButtonStyles" data-wp-on-async-window--resize="callbacks.setButtonStyles" src="https://en-blog.files.wordpress.com/2025/03/formatting-blog-post-example.jpg" alt="a screenshot of a Healthline article about the best core exercises for all fitness levels with a video and formatted text" class="wp-image-76735" /><button class="lightbox-trigger" type="button" aria-haspopup="dialog" aria-label="Enlarge image: a screenshot of a Healthline article about the best core exercises for all fitness levels with a video and formatted text" data-wp-init="callbacks.initTriggerButton" data-wp-on-async--click="actions.showLightbox" data-wp-style--right="state.imageButtonRight" data-wp-style--top="state.imageButtonTop" > <svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" fill="none" viewBox="0 0 12 12"> <path fill="#fff" d="M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z" /> </svg> </button></figure> <p>In addition, your blog post shouldn’t be a text-only experience. Enhance it with relevant visuals to help break up the text, make your post more engaging, and clarify key points.</p> <p>Consider adding some of the following visual elements to your blog posts:</p> <ul class="wp-block-list"> <li>Screenshots</li> <li>Photos</li> <li>Stats and graphs</li> <li>Quotes</li> <li>Infographics</li> <li>Embedded social updates</li> <li>GIFs and video embeds</li> </ul> <p>When you’ve finished formatting your post, scroll through and see how it makes you feel. And don’t just do this for the desktop version—also check how it looks on mobile, as many readers will visit your site on their mobile devices. In fact, the majority of internet traffic now comes from smartphones so your blog post also needs to be readable and appealing on small screens.</p> <h2 class="wp-block-heading">11. Optimize for SEO Without Overstuffing</h2> <p>Polishing your blog post for search engines helps readers find your content when they search for specific topics or keywords. </p> <p>Good SEO means mentioning your main keyword naturally and including variations, synonyms, and secondary keywords. Additionally, include links to relevant posts and pages on your blog, as well as to credible external sources. It helps you establish your expertise and gives readers natural next steps if they want to learn more.</p> <p>After that, it’s important to optimize the parts of your post that appear in search engines:</p> <ul class="wp-block-list"> <li><strong>Post URL</strong>: Make the URL short and descriptive, divide words with hyphens, and include your main keyword (e.g., <em>yourgroovydomain.com/chocolate-chip-cookie-recipe</em>).</li> <li><a href="https://wordpress.com/blog/2025/02/27/wordpress-title-tags/"><strong>Title</strong></a><strong>:</strong> Your title tag could be your headline, or <a href="https://wordpress.com/blog/2025/02/27/wordpress-title-tags/#edit">you could further optimize it for search results</a>. If you’re on WordPress.com, you can easily optimize your post’s title tag <a href="https://wordpress.com/support/seo-tools/#page-and-post-meta">with the Jetpack plugin</a>.</li> <li><strong>Meta description</strong>: This is text that may appear beneath the post title in search results. Use it to accurately summarize the post content and include the main keyword to encourage readers to click through to read your full blog post.</li> <li><a href="https://wordpress.com/blog/2024/12/23/what-is-alt-text/"><strong>Image alt text</strong></a>: You can use this to describe image content for search engines and accessibility. </li> </ul> <figure data-wp-context="{"imageId":"67e4cc4422711"}" data-wp-interactive="core/image" class="wp-block-image size-full wp-lightbox-container"><img data-attachment-id="76186" data-permalink="https://wordpress.com/blog/2025/01/29/how-to-make-a-website/jetpack-seo-title-and-description-options-in-post-editor/" data-orig-file="https://en-blog.files.wordpress.com/2025/01/jetpack-seo-title-and-description-options-in-post-editor.jpg" data-orig-size="1500,743" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="" data-image-description="" data-image-caption="" data-medium-file="https://en-blog.files.wordpress.com/2025/01/jetpack-seo-title-and-description-options-in-post-editor.jpg?w=300" data-large-file="https://en-blog.files.wordpress.com/2025/01/jetpack-seo-title-and-description-options-in-post-editor.jpg?w=1024" data-wp-class--hide="state.isContentHidden" data-wp-class--show="state.isContentVisible" data-wp-init="callbacks.setButtonStyles" data-wp-on-async--click="actions.showLightbox" data-wp-on-async--load="callbacks.setButtonStyles" data-wp-on-async-window--resize="callbacks.setButtonStyles" src="https://en-blog.files.wordpress.com/2025/01/jetpack-seo-title-and-description-options-in-post-editor.jpg" alt="A blue box and arrow highlighting the SEO title/description Jetpack settings in the WordPress editor" class="wp-image-76186" /><button class="lightbox-trigger" type="button" aria-haspopup="dialog" aria-label="Enlarge image: A blue box and arrow highlighting the SEO title/description Jetpack settings in the WordPress editor" data-wp-init="callbacks.initTriggerButton" data-wp-on-async--click="actions.showLightbox" data-wp-style--right="state.imageButtonRight" data-wp-style--top="state.imageButtonTop" > <svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" fill="none" viewBox="0 0 12 12"> <path fill="#fff" d="M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z" /> </svg> </button></figure> <p>But don’t overdo it. Over-optimizing will do more harm than good. Write your blog post for people first, meeting their needs and search intent.</p> <h2 class="wp-block-heading">12. Add a Conclusion With a Strong Call to Action (CTA)</h2> <p>You have multiple ways to finish your article:</p> <ul class="wp-block-list"> <li><strong>Give a summary</strong>: Sum up the key points you covered in your post.</li> <li><strong>Provide a takeaway</strong>: Leave readers with one main idea, often an angle you established at the beginning of the article.</li> <li><strong>Redirect readers</strong>: Link to another article on your blog so readers can dig even deeper into the topic or a related topic.</li> <li><strong>Leave a bonus tip</strong>: Offer one final tip to readers as they apply the knowledge in your post.</li> </ul> <p>In addition, you should leave your audience with a <a href="https://wordpress.com/go/web-design/cta-design-copy-messaging/">call to action</a>. After all, the goal of a blog post isn’t to just attract traffic—you’re usually trying to achieve an additional outcome, like building leads, <a href="https://wordpress.com/newsletter/">growing your newsletter</a>, or selling a product.</p> <figure data-wp-context="{"imageId":"67e4cc4422c6f"}" data-wp-interactive="core/image" class="wp-block-image size-full wp-lightbox-container"><img data-attachment-id="76737" data-permalink="https://wordpress.com/blog/2025/03/04/how-to-write-a-blog-post/cta-blog-post-example/" data-orig-file="https://en-blog.files.wordpress.com/2025/03/cta-blog-post-example.jpg" data-orig-size="1400,693" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="cta-blog-post-example" data-image-description="" data-image-caption="" data-medium-file="https://en-blog.files.wordpress.com/2025/03/cta-blog-post-example.jpg?w=300" data-large-file="https://en-blog.files.wordpress.com/2025/03/cta-blog-post-example.jpg?w=1024" data-wp-class--hide="state.isContentHidden" data-wp-class--show="state.isContentVisible" data-wp-init="callbacks.setButtonStyles" data-wp-on-async--click="actions.showLightbox" data-wp-on-async--load="callbacks.setButtonStyles" data-wp-on-async-window--resize="callbacks.setButtonStyles" src="https://en-blog.files.wordpress.com/2025/03/cta-blog-post-example.jpg" alt="a blue square and arrow pointing to a cta at the bottom of a blog post on backlinko" class="wp-image-76737" /><button class="lightbox-trigger" type="button" aria-haspopup="dialog" aria-label="Enlarge image: a blue square and arrow pointing to a cta at the bottom of a blog post on backlinko" data-wp-init="callbacks.initTriggerButton" data-wp-on-async--click="actions.showLightbox" data-wp-style--right="state.imageButtonRight" data-wp-style--top="state.imageButtonTop" > <svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" fill="none" viewBox="0 0 12 12"> <path fill="#fff" d="M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z" /> </svg> </button></figure> <p>But to do that, you need to clearly and explicitly tell readers what you want them to do. This is known as a “call to action” and might prompt readers to:</p> <ul class="wp-block-list"> <li>Leave a comment.</li> <li>Share the article.</li> <li>Sign up for your email newsletter.</li> <li>Download a free resource.</li> <li>Read more blog posts.</li> <li>Check out your shop.</li> </ul> <p>You can also have more than one CTA that may take one of these forms:</p> <ul class="wp-block-list"> <li>A heading</li> <li>Simple text</li> <li>A button (for example, using <a href="https://wordpress.com/plugins/browse/social-sharing">social sharing plugins</a> and the <a href="https://wordpress.com/support/wordpress-editor/blocks/sharing-buttons-block/">Sharing Buttons block</a>)</li> <li>A form</li> <li>An image</li> </ul> <h2 class="wp-block-heading">13. Publish and Promote Your Blog Post Strategically</h2> <p>At this point, your blog post should be ready to go live and be published.</p> <figure data-wp-context="{"imageId":"67e4cc4423231"}" data-wp-interactive="core/image" class="wp-block-image size-full wp-lightbox-container"><img data-attachment-id="76738" data-permalink="https://wordpress.com/blog/2025/03/04/how-to-write-a-blog-post/publish-button-wordpress-post/" data-orig-file="https://en-blog.files.wordpress.com/2025/03/publish-button-wordpress-post.jpg" data-orig-size="1400,693" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="publish-button-wordpress-post" data-image-description="" data-image-caption="" data-medium-file="https://en-blog.files.wordpress.com/2025/03/publish-button-wordpress-post.jpg?w=300" data-large-file="https://en-blog.files.wordpress.com/2025/03/publish-button-wordpress-post.jpg?w=1024" data-wp-class--hide="state.isContentHidden" data-wp-class--show="state.isContentVisible" data-wp-init="callbacks.setButtonStyles" data-wp-on-async--click="actions.showLightbox" data-wp-on-async--load="callbacks.setButtonStyles" data-wp-on-async-window--resize="callbacks.setButtonStyles" src="https://en-blog.files.wordpress.com/2025/03/publish-button-wordpress-post.jpg" alt="a blue arrow pointing to the blue Publish button on the WordPress post editor" class="wp-image-76738" /><button class="lightbox-trigger" type="button" aria-haspopup="dialog" aria-label="Enlarge image: a blue arrow pointing to the blue Publish button on the WordPress post editor" data-wp-init="callbacks.initTriggerButton" data-wp-on-async--click="actions.showLightbox" data-wp-style--right="state.imageButtonRight" data-wp-style--top="state.imageButtonTop" > <svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" fill="none" viewBox="0 0 12 12"> <path fill="#fff" d="M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z" /> </svg> </button></figure> <p>Publishing content is just one half of running a successful blog—the other half is promoting your content. Without a plan to spread the word, your blog post is less likely to get the traffic it deserves. </p> <p>We have <a href="https://wordpress.com/blog/2025/01/30/increase-blog-traffic/">21 different ways to increase blog traffic listed here</a>, but here are a few ideas to get you started:</p> <ul class="wp-block-list"> <li><strong>Share on social media</strong>: Post key insights on social networks with a link to the original post. Use appropriate hashtags, attractive visuals, and other ways to increase reach and attention. <a href="https://wordpress.com/support/post-automatically-to-social-media/">Automating social sharing</a> makes this a lot easier.</li> <li><strong>Send your new post in a newsletter</strong>: If you already have an email list, be sure to let subscribers know about your latest post.</li> <li><strong>Share it in relevant communities</strong>: There are many places where members of your audience congregate, including Discord, Reddit, Slack, Quora, and Facebook groups.</li> <li><strong>Repurpose your article: </strong>Turn your blog post into other pieces of content to increase reach. This could be a LinkedIn post, Bluesky thread, script for a video, slide deck, infographic, or Medium article.</li> </ul> <p>Part of content promotion is also keeping existing blog posts up to date. You spent all this time getting each article ready for search engines—it would be a shame to just let it slide into obscurity over time.</p> <p>Therefore, regularly revisit older posts and update them with the latest information, improve the writing, and use newer visuals. This keeps them fresh and relevant as well as helps you retain search engine positions.</p> <h2 class="wp-block-heading">14. Track Performance and Improve</h2> <figure data-wp-context="{"imageId":"67e4cc442379d"}" data-wp-interactive="core/image" class="wp-block-image size-full wp-lightbox-container"><img data-attachment-id="76752" data-permalink="https://wordpress.com/blog/2025/03/04/how-to-write-a-blog-post/jetpack-stats-example-3/" data-orig-file="https://en-blog.files.wordpress.com/2025/03/jetpack-stats-example.jpg" data-orig-size="1400,657" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1"}" data-image-title="jetpack-stats-example" data-image-description="" data-image-caption="" data-medium-file="https://en-blog.files.wordpress.com/2025/03/jetpack-stats-example.jpg?w=300" data-large-file="https://en-blog.files.wordpress.com/2025/03/jetpack-stats-example.jpg?w=1024" data-wp-class--hide="state.isContentHidden" data-wp-class--show="state.isContentVisible" data-wp-init="callbacks.setButtonStyles" data-wp-on-async--click="actions.showLightbox" data-wp-on-async--load="callbacks.setButtonStyles" data-wp-on-async-window--resize="callbacks.setButtonStyles" src="https://en-blog.files.wordpress.com/2025/03/jetpack-stats-example.jpg" alt="a screenshot of Jetpack stats on WordPress.com" class="wp-image-76752" /><button class="lightbox-trigger" type="button" aria-haspopup="dialog" aria-label="Enlarge image: a screenshot of Jetpack stats on WordPress.com" data-wp-init="callbacks.initTriggerButton" data-wp-on-async--click="actions.showLightbox" data-wp-style--right="state.imageButtonRight" data-wp-style--top="state.imageButtonTop" > <svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" fill="none" viewBox="0 0 12 12"> <path fill="#fff" d="M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z" /> </svg> </button></figure> <p>The final step in writing a blog post is tracking its performance and iterating on it. For this purpose, you can use <a href="https://wordpress.com/go/web-design/wordpress-analytics-plugins/">analytics tools</a> like:</p> <ul class="wp-block-list"> <li><a href="https://wordpress.com/support/stats/">Jetpack Stats</a></li> <li><a href="https://search.google.com/search-console">Google Search Console</a></li> <li><a href="https://developers.google.com/analytics">Google Analytics</a></li> </ul> <p>They allow you to track search engine performance, views, reader engagement, conversions, comments, shares, backlinks, and more. This helps you understand what kind of content resonates most with your audience and what doesn’t.</p> <p>This is invaluable information because you can use it to grow your blog. Figure out what makes existing posts work and apply that knowledge to refine your content strategy and blog writing process.</p> <h2 class="wp-block-heading">What Kind of Blog Post Will You Write?</h2> <p>Writing a gripping and informative blog post is neither an accident nor raw talent. Most of it simply comes down to knowing what your readers need and applying that knowledge. The rest is just practice.</p> <p>Use the blueprint above as a basis to step up your blog post game. Add to your own blueprint as you continue to write blog content by integrating your own insights and findings to make it your own. </p> <p>We want to hear from you! Leave a comment below—what’s the top tip you’ll apply to your next blog post, and what will you write about?</p> <div id="jp-post-flair" class="sharedaddy sd-like-enabled sd-sharing-enabled"><div class="sharedaddy sd-sharing-enabled"><div class="robots-nocontent sd-block sd-social sd-social-icon sd-sharing"><h3 class="sd-title">Share this:</h3><div class="sd-content"><ul><li class="share-bluesky"><a rel="nofollow noopener noreferrer" data-shared="sharing-bluesky-76715" class="share-bluesky sd-button share-icon no-text" href="https://wordpress.com/blog/2025/03/04/how-to-write-a-blog-post/?share=bluesky" target="_blank" title="Click to share on Bluesky" ><span></span><span class="sharing-screen-reader-text">Click to share on Bluesky (Opens in new window)</span></a></li><li class="share-mastodon"><a rel="nofollow noopener noreferrer" data-shared="sharing-mastodon-76715" class="share-mastodon sd-button share-icon no-text" 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class="commentnav"> <div class="alignleft"></div> <div class="alignright"></div> </div> <ol class="commentlist"> <li class="comment byuser comment-author-bettertheend even thread-even depth-1" id="comment-446015"> <cite class="comment-author"> <img alt='' src='https://2.gravatar.com/avatar/ee6c9177b2a8b4d6971705cf62608dfc9f23c741ce01d3d94070d0ad72df827d?s=32&d=retro' srcset='https://2.gravatar.com/avatar/ee6c9177b2a8b4d6971705cf62608dfc9f23c741ce01d3d94070d0ad72df827d?s=32&d=retro 1x, https://2.gravatar.com/avatar/ee6c9177b2a8b4d6971705cf62608dfc9f23c741ce01d3d94070d0ad72df827d?s=48&d=retro 1.5x, https://2.gravatar.com/avatar/ee6c9177b2a8b4d6971705cf62608dfc9f23c741ce01d3d94070d0ad72df827d?s=64&d=retro 2x, https://2.gravatar.com/avatar/ee6c9177b2a8b4d6971705cf62608dfc9f23c741ce01d3d94070d0ad72df827d?s=96&d=retro 3x, https://2.gravatar.com/avatar/ee6c9177b2a8b4d6971705cf62608dfc9f23c741ce01d3d94070d0ad72df827d?s=128&d=retro 4x' class='avatar avatar-32' height='32' width='32' loading='lazy' decoding='async' /> <a href="http://bettertheend.ca" class="url" rel="ugc external nofollow">bernadette massiah</a> </cite> <small class="commentmetadata"> <a href="#comment-446015" title=""> Mar 4th at 4:40 pm </a> </small> <div class="contenttext"><p>Thanks for sending this reminder on How to Write a Blog Post.</p> <p>This is what life suppose to be. An uplifting of someone’s potential. Sometimes we just want to be heard, we forego the steps that make the difference.</p> <p>From inspiration of emails received yesterday, I was taken to this quote, which called attention to adaptation of each other’s style.</p> <p>The style is the man himself. -Buffon, Discourse. (1750)</p> <p>Thank you for this encouraging post.</p> <p>Bernadette Massiah Creative writer/Editor</p> </div> <ul class="comment-actions"> </ul> </li> </li> <li class="comment byuser comment-author-arnoldnuremberg odd alt thread-odd thread-alt depth-1" id="comment-446022"> <cite class="comment-author"> <img alt='' src='https://2.gravatar.com/avatar/5333482698fcd86bf3c4fe65bcb22007a4a3bc4adf58e10a48bdff3e8c32c1c0?s=32&d=retro' srcset='https://2.gravatar.com/avatar/5333482698fcd86bf3c4fe65bcb22007a4a3bc4adf58e10a48bdff3e8c32c1c0?s=32&d=retro 1x, https://2.gravatar.com/avatar/5333482698fcd86bf3c4fe65bcb22007a4a3bc4adf58e10a48bdff3e8c32c1c0?s=48&d=retro 1.5x, https://2.gravatar.com/avatar/5333482698fcd86bf3c4fe65bcb22007a4a3bc4adf58e10a48bdff3e8c32c1c0?s=64&d=retro 2x, https://2.gravatar.com/avatar/5333482698fcd86bf3c4fe65bcb22007a4a3bc4adf58e10a48bdff3e8c32c1c0?s=96&d=retro 3x, https://2.gravatar.com/avatar/5333482698fcd86bf3c4fe65bcb22007a4a3bc4adf58e10a48bdff3e8c32c1c0?s=128&d=retro 4x' class='avatar avatar-32' height='32' width='32' loading='lazy' decoding='async' /> <a href="http://transitnuremberg.wordpress.com" class="url" rel="ugc external nofollow">arnoldnuremberg</a> </cite> <small class="commentmetadata"> <a href="#comment-446022" title=""> Mar 5th at 3:30 am </a> </small> <div class="contenttext"><p>Hello Nick,</p> <p>while your recommendations may be usefull, actually I stumbled about the headline concerning “Killer Content”. As far as I am concerned, our real and digital world is far too much overloaded with “Killer Contents”. In my German mother tongue “Killer” sounds like murderous. I understand, this is meant to say “make profit”. So, I would like to propose claims to peaceful, diplomatic and creative contents. </p> <p>Thank you and good wishes, Bernd</p></p> </div> <ul class="comment-actions"> </ul> </li> <ul class="children"> <li class="comment byuser comment-author-bettertheend even depth-2" id="comment-446072"> <cite class="comment-author"> <img alt='' src='https://2.gravatar.com/avatar/ee6c9177b2a8b4d6971705cf62608dfc9f23c741ce01d3d94070d0ad72df827d?s=32&d=retro' srcset='https://2.gravatar.com/avatar/ee6c9177b2a8b4d6971705cf62608dfc9f23c741ce01d3d94070d0ad72df827d?s=32&d=retro 1x, https://2.gravatar.com/avatar/ee6c9177b2a8b4d6971705cf62608dfc9f23c741ce01d3d94070d0ad72df827d?s=48&d=retro 1.5x, https://2.gravatar.com/avatar/ee6c9177b2a8b4d6971705cf62608dfc9f23c741ce01d3d94070d0ad72df827d?s=64&d=retro 2x, https://2.gravatar.com/avatar/ee6c9177b2a8b4d6971705cf62608dfc9f23c741ce01d3d94070d0ad72df827d?s=96&d=retro 3x, https://2.gravatar.com/avatar/ee6c9177b2a8b4d6971705cf62608dfc9f23c741ce01d3d94070d0ad72df827d?s=128&d=retro 4x' class='avatar avatar-32' height='32' width='32' loading='lazy' decoding='async' /> <a href="http://bettertheend.ca" class="url" rel="ugc external nofollow">bernadette massiah</a> </cite> <small class="commentmetadata"> <a href="#comment-446072" title=""> Mar 6th at 3:47 pm </a> </small> <div class="contenttext"><p>Your comment recalled a time when I called a Law Firm to leave a message for a worker assigned to my case at the time. The receptionist response was, “I’ll shoot her the message.” For a brief second I left speechless. Then I responded as not hearing the word she used. Thank you, I replied, I’ll appreciate it if you would relay the message. Not sure what the receptionist problem was, but I figured it was internal and, for my part I was innocent. Appreciate you bringing attention to ‘word usage’ appropriate to public. Happy to read you understood what he meant.<br /> -BM</p> </div> <ul class="comment-actions"> </ul> </li> <ul class="children"> <li class="comment byuser comment-author-arnoldnuremberg odd alt depth-3" id="comment-446322"> <cite class="comment-author"> <img alt='' src='https://2.gravatar.com/avatar/5333482698fcd86bf3c4fe65bcb22007a4a3bc4adf58e10a48bdff3e8c32c1c0?s=32&d=retro' srcset='https://2.gravatar.com/avatar/5333482698fcd86bf3c4fe65bcb22007a4a3bc4adf58e10a48bdff3e8c32c1c0?s=32&d=retro 1x, https://2.gravatar.com/avatar/5333482698fcd86bf3c4fe65bcb22007a4a3bc4adf58e10a48bdff3e8c32c1c0?s=48&d=retro 1.5x, https://2.gravatar.com/avatar/5333482698fcd86bf3c4fe65bcb22007a4a3bc4adf58e10a48bdff3e8c32c1c0?s=64&d=retro 2x, https://2.gravatar.com/avatar/5333482698fcd86bf3c4fe65bcb22007a4a3bc4adf58e10a48bdff3e8c32c1c0?s=96&d=retro 3x, https://2.gravatar.com/avatar/5333482698fcd86bf3c4fe65bcb22007a4a3bc4adf58e10a48bdff3e8c32c1c0?s=128&d=retro 4x' class='avatar avatar-32' height='32' width='32' loading='lazy' decoding='async' /> <a href="http://transitnuremberg.wordpress.com" class="url" rel="ugc external nofollow">arnoldnuremberg</a> </cite> <small class="commentmetadata"> <a href="#comment-446322" title=""> Mar 20th at 11:13 pm </a> </small> <div class="contenttext"><p>Thanks, Bernadette, for telling your experience as well as referring to the difference between internal an public wording. – Bernd</p> </div> <ul class="comment-actions"> </ul> </li> </li> </ul> </li> <li class="comment byuser comment-author-alexanpeduzzi even depth-2 author-comment" id="comment-446277"> <cite class="comment-author"> <img alt='' src='https://2.gravatar.com/avatar/20562e8d36b8d2fab1757ff4b6ec7fbb434f4f17c52184101c2055ff2ee274a4?s=32&d=retro' srcset='https://2.gravatar.com/avatar/20562e8d36b8d2fab1757ff4b6ec7fbb434f4f17c52184101c2055ff2ee274a4?s=32&d=retro 1x, https://2.gravatar.com/avatar/20562e8d36b8d2fab1757ff4b6ec7fbb434f4f17c52184101c2055ff2ee274a4?s=48&d=retro 1.5x, https://2.gravatar.com/avatar/20562e8d36b8d2fab1757ff4b6ec7fbb434f4f17c52184101c2055ff2ee274a4?s=64&d=retro 2x, https://2.gravatar.com/avatar/20562e8d36b8d2fab1757ff4b6ec7fbb434f4f17c52184101c2055ff2ee274a4?s=96&d=retro 3x, https://2.gravatar.com/avatar/20562e8d36b8d2fab1757ff4b6ec7fbb434f4f17c52184101c2055ff2ee274a4?s=128&d=retro 4x' class='avatar avatar-32' height='32' width='32' loading='lazy' decoding='async' /> Alexa Peduzzi </cite> <small class="commentmetadata"> <a href="#comment-446277" title=""> Mar 18th at 11:54 am </a> </small> <div class="contenttext"><p>This is helpful context, and I’ve just updated the title to say “Excellent Content,” which is much more accurate anyways! Appreciate your comment and steering us in the right direction. 🙂 </p> </div> <ul class="comment-actions"> </ul> </li> <ul class="children"> <li class="comment byuser comment-author-arnoldnuremberg odd alt depth-3" id="comment-446284"> <cite class="comment-author"> <img alt='' src='https://2.gravatar.com/avatar/5333482698fcd86bf3c4fe65bcb22007a4a3bc4adf58e10a48bdff3e8c32c1c0?s=32&d=retro' srcset='https://2.gravatar.com/avatar/5333482698fcd86bf3c4fe65bcb22007a4a3bc4adf58e10a48bdff3e8c32c1c0?s=32&d=retro 1x, https://2.gravatar.com/avatar/5333482698fcd86bf3c4fe65bcb22007a4a3bc4adf58e10a48bdff3e8c32c1c0?s=48&d=retro 1.5x, https://2.gravatar.com/avatar/5333482698fcd86bf3c4fe65bcb22007a4a3bc4adf58e10a48bdff3e8c32c1c0?s=64&d=retro 2x, https://2.gravatar.com/avatar/5333482698fcd86bf3c4fe65bcb22007a4a3bc4adf58e10a48bdff3e8c32c1c0?s=96&d=retro 3x, https://2.gravatar.com/avatar/5333482698fcd86bf3c4fe65bcb22007a4a3bc4adf58e10a48bdff3e8c32c1c0?s=128&d=retro 4x' class='avatar avatar-32' height='32' width='32' loading='lazy' decoding='async' /> <a href="http://transitnuremberg.wordpress.com" class="url" rel="ugc external nofollow">arnoldnuremberg</a> </cite> <small class="commentmetadata"> <a href="#comment-446284" title=""> Mar 19th at 12:50 am </a> </small> <div class="contenttext"><p>Thank you, Alexa, for your reaction and reply. May this suit to the author as well. I am going to review Nicks proposals in a different mood. Springtime greetings, Bernd</p> </div> <ul class="comment-actions"> </ul> </li> </li> </ul> </li> </ul> </li> <li class="comment byuser comment-author-blubird20 even thread-even depth-1" id="comment-446062"> <cite class="comment-author"> <img alt='' src='https://0.gravatar.com/avatar/c9e6a77596587252b4ef52f70946e85dcad759af4a4effa9058e77ce958e4ce3?s=32&d=retro' srcset='https://0.gravatar.com/avatar/c9e6a77596587252b4ef52f70946e85dcad759af4a4effa9058e77ce958e4ce3?s=32&d=retro 1x, https://0.gravatar.com/avatar/c9e6a77596587252b4ef52f70946e85dcad759af4a4effa9058e77ce958e4ce3?s=48&d=retro 1.5x, https://0.gravatar.com/avatar/c9e6a77596587252b4ef52f70946e85dcad759af4a4effa9058e77ce958e4ce3?s=64&d=retro 2x, https://0.gravatar.com/avatar/c9e6a77596587252b4ef52f70946e85dcad759af4a4effa9058e77ce958e4ce3?s=96&d=retro 3x, https://0.gravatar.com/avatar/c9e6a77596587252b4ef52f70946e85dcad759af4a4effa9058e77ce958e4ce3?s=128&d=retro 4x' class='avatar avatar-32' height='32' width='32' loading='lazy' decoding='async' /> <a href="http://blubirdhome.wordpress.com" class="url" rel="ugc external nofollow">blubird20</a> </cite> <small class="commentmetadata"> <a href="#comment-446062" title=""> Mar 5th at 1:27 pm </a> </small> <div class="contenttext"><p>This is fantastic!</p> </div> <ul class="comment-actions"> </ul> </li> </li> <li class="comment byuser comment-author-kthup1 odd alt thread-odd thread-alt depth-1" id="comment-446064"> <cite class="comment-author"> <img alt='' src='https://1.gravatar.com/avatar/1de715b161af964839c82e99eb234a55a042b8032626f6db641ee6b41c700ade?s=32&d=retro' srcset='https://1.gravatar.com/avatar/1de715b161af964839c82e99eb234a55a042b8032626f6db641ee6b41c700ade?s=32&d=retro 1x, https://1.gravatar.com/avatar/1de715b161af964839c82e99eb234a55a042b8032626f6db641ee6b41c700ade?s=48&d=retro 1.5x, https://1.gravatar.com/avatar/1de715b161af964839c82e99eb234a55a042b8032626f6db641ee6b41c700ade?s=64&d=retro 2x, https://1.gravatar.com/avatar/1de715b161af964839c82e99eb234a55a042b8032626f6db641ee6b41c700ade?s=96&d=retro 3x, https://1.gravatar.com/avatar/1de715b161af964839c82e99eb234a55a042b8032626f6db641ee6b41c700ade?s=128&d=retro 4x' class='avatar avatar-32' height='32' width='32' loading='lazy' decoding='async' /> <a href="http://waltbox.wordpress.com" class="url" rel="ugc external nofollow">Walt Walker</a> </cite> <small class="commentmetadata"> <a href="#comment-446064" title=""> Mar 5th at 11:58 pm </a> </small> <div class="contenttext"><p>Oh my gosh. I can simplify this quite a bit. Step 1: Write posts that excite you, that make you want to write, and that YOU want to read. Step 2: Edit ruthlessly (I agree wholeheartedly). Step 3: Have a regular posting routine (e.g., weekly, biweekly). Step 4: Watch as readers who like your stuff slowly find you.</p> </div> <ul class="comment-actions"> </ul> </li> </li> <li class="comment byuser comment-author-docpop even thread-even depth-1" id="comment-446073"> <cite class="comment-author"> <img alt='' src='https://0.gravatar.com/avatar/cfe58f77e7a678b454322042981fd594bf78ac8ef675a3cbd952727b31788e92?s=32&d=retro' srcset='https://0.gravatar.com/avatar/cfe58f77e7a678b454322042981fd594bf78ac8ef675a3cbd952727b31788e92?s=32&d=retro 1x, https://0.gravatar.com/avatar/cfe58f77e7a678b454322042981fd594bf78ac8ef675a3cbd952727b31788e92?s=48&d=retro 1.5x, https://0.gravatar.com/avatar/cfe58f77e7a678b454322042981fd594bf78ac8ef675a3cbd952727b31788e92?s=64&d=retro 2x, https://0.gravatar.com/avatar/cfe58f77e7a678b454322042981fd594bf78ac8ef675a3cbd952727b31788e92?s=96&d=retro 3x, https://0.gravatar.com/avatar/cfe58f77e7a678b454322042981fd594bf78ac8ef675a3cbd952727b31788e92?s=128&d=retro 4x' class='avatar avatar-32' height='32' width='32' loading='lazy' decoding='async' /> <a href="http://docpop.org" class="url" rel="ugc external nofollow">DocPop</a> </cite> <small class="commentmetadata"> <a href="#comment-446073" title=""> Mar 6th at 5:33 pm </a> </small> <div class="contenttext"><p>Great write-up, Nick. I’m feeling inspired!</p> </div> <ul class="comment-actions"> </ul> </li> </li> </ol> <div class="commentnav"> <div class="alignleft"></div> <div class="alignright"></div> </div> <div style="clear: both; margin-top: 15px;"></div> <div id="comments_warn"> <p> Please do not use these comments for asking questions, support, or bug reporting. 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Selectors can be css classes, IDs, * element types, etc. (e.g. '.my-class', '#my-id', 'div', etc.) */ const getClosestMatchingAncestor = ( event, selectors ) => { let { target: element } = event; let foundElement; for ( const selector of selectors ) { foundElement = element.closest( selector ); if ( foundElement ) { break; } } return foundElement; } /** * Main function to setup analytics. */ const setupAnalytics = () => { /** * Returns the current page path. */ function getCurrentPagePath( pathname = '' ) { return ( pathname || window.location.pathname ).replace( /^\/|\/$/g, '' ); } /** * Returns the current page name. */ function getCurrentPageName( pathname = '' ) { return getCurrentPagePath( pathname ).replace( getLocaleInPagePathRegExp(), '' ); } /** * Returns the current page locale. */ function getCurrentPageLocale() { const currentPagePath = getLocaleInPagePathRegExp().exec( getCurrentPagePath() ); return currentPagePath !== null && currentPagePath.length === 2 ? currentPagePath[1] : ''; } /** * Helper function to extract locale from page path. */ function getLocaleInPagePathRegExp() { return /^(af|als|am|an|ar|arc|as|ast|av|ay|az|ba|bel|bg|bm|bn|bo|br|bs|ca|ce|ckb|cs|csb|cv|cy|da|de|dv|dz|el|el\-po|en|en\-gb|eo|es|es\-mx|et|eu|fa|fi|fo|fr|fr\-be|fr\-ca|fr\-ch|fur|fy|ga|gd|gl|gn|gu|he|hi|hr|hu|hy|ia|id|ii|ilo|is|it|ja|ka|kal|kir|km|kn|ko|kk|ks|kv|la|li|lo|lv|lt|mk|ml|mwl|mn|mr|ms|mya|nah|nap|ne|nds|nl|nn|nb|non|nv|oci|or|os|pa|pl|ps|pt|pt\-br|qu|ro|ru|rup|sc|si|sk|skr|sl|snd|so|sq|sr|su|sv|ta|te|th|tl|tir|tr|tt|ty|udm|ug|uk|ur|uz|vec|vi|wa|xal|yi|yo|za|zh\-cn|zh\-hk|zh\-tw)(?:\/|$)/; } /** * Returns the config for WPcom analytics. 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Used for affiliate tracking, coupons, etc. */ const applyLinkers = () => { kit.linkQueryVars( [ { includeRegExps: [ /^(?:[^\/]+\.)?(?:wordpress|jetpack|woocommerce|crowdsignal|wpjobmanager)\.com(?:\/|$)/i, ], linkQueryVars: [ 'aff', 'affiliate', 'cid', // Aff campaign ID. 'sid', // Aff sub ID. 'irclickid' // Impact Affiliate Click ID ], }, { includeRegExps: [ /^(?:[^\/]+\.)?(?:wordpress|jetpack)\.com(?:\/|$)/i, ], linkQueryVars: [ 'coupon', ], }, ] ); } /** * Handles currencies. Gets the currency value from cookies, and sets the currency * if the cookie is not present. 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LP props. lp_name: config.currentGenericPageName, lp_variation: config.pageVariation, lp_personal_variation: config.pagePersonalVariation, } ); window._tkq.push( [ 'recordEvent', 'wpcom_page_view', props ] ); }; function fireRedditAdvertisingPixel() { !function(w,d){if(!w.rdt){var p=w.rdt=function(){p.sendEvent?p.sendEvent.apply(p,arguments):p.callQueue.push(arguments)};p.callQueue=[];var t=d.createElement("script");t.src="https://www.redditstatic.com/ads/pixel.js",t.async=!0;var s=d.getElementsByTagName("script")[0];s.parentNode.insertBefore(t,s)}}(window,document); rdt('init','a2_ehx23cq176s3'); rdt('track', 'PageVisit'); } /** * Handles the referral tracking. */ const fireAffiliateReferrals = () => { kit.attachScriptElement( 'https://s1.wp.com/wp-content/themes/h4/landing/marketing/js/affiliate-referrals.js?v=' + config.affiliateJSVersion ); }; /** * Loads the Google Ads gtag. */ const loadGoogleAdsGtag = () => { kit.loadGtag( 'AW-946162814' ); } /** * Loads and fires the Google Analytics 4. */ const fireGoogleAnalyticsFour = () => { const gtagOptions = { 'anonymize_ip': true, 'use_amp_client_id': true }; kit.loadGtag( 'G-1H4VG5F5JF', gtagOptions ); } const fireParsely = ( trackingId ) => { kit.loadParselyTracker( trackingId ); } const fireHotJar = () => { if ( ! kit.pertainsToSTS() ) { kit.fireHotjar( 227769 ); } } const fireHubspot = () => { if ( config.currentPageLocale !== 'es' ) { return; } kit.loadHubSpot( 145630858 ); // TODO: Identify user via email } /** * Loads and fires the Facebook Pixel. */ const fireFacebook = () => { kit.loadFacebook(); fbq( 'init', '823166884443641' ); fbq( 'track', 'PageView' ); } /** * Loads and fires Microsoft Clarity */ const fireMicrosoftClarity = () => { if ( window.clarity ) { return; } // Needs to be set prior to loading the external script. window.clarity = window.clarity || function () { ( window.clarity.q = window.clarity.q || [] ).push( arguments ); }; const clarityScript = kit.attachScriptElement( 'https://www.clarity.ms/tag/j0cc1i1dba' ); document.body.appendChild( clarityScript ); }; const fireImpactAffiliate = () => { kit.loadImpactAffiliate( config.currentUserIdHash, config.currentUserEmailHash ); } /** * Handles scroll percentage tracking. */ const trackScrollPercentage = () => { const scrollPosition = window.pageYOffset; const pageHeight = document.body.scrollHeight - window.innerHeight; const scrollProgress = ( scrollPosition / pageHeight ) * 100; // Check if the user has scrolled to 25%, 50%, 75%, or 100% of the page if ( scrollProgress >= 25 && scrollProgress < 50 ) { dispatchScrollCustomEvent( 25 ) } else if ( scrollProgress >= 50 && scrollProgress < 75 ) { dispatchScrollCustomEvent( 50 ) } else if ( scrollProgress >= 75 && scrollProgress < 100 ) { dispatchScrollCustomEvent( 75 ) } else if ( scrollProgress >= 100 ) { dispatchScrollCustomEvent( 100 ) } } /** * Dispatches a custom event with the scroll percentage. */ const dispatchScrollCustomEvent = ( scrollPercentage ) => { const event = new CustomEvent( `PageScrollPercentage${scrollPercentage}`, { detail: scrollPercentage } ); window.dispatchEvent(event); } /** * Handles the scroll tracking callback. E.g. firing Tracks and GA events. */ const scrollTrackingCallback = ( event ) => { const { detail: scrollPercentage } = event; const trackingProps = {}; // Event props. trackingProps.percent = event.detail ?? 0; trackingProps.path = config.currentPagePath || ''; trackingProps.name = config.currentPageName || ''; trackingProps.locale = config.currentPageLocale || ''; trackingProps.variation = config.pageVariation || ''; trackingProps.personal_variation = config.pagePersonalVariation || ''; trackingProps.lp_name = config.currentGenericPageName || ''; trackingProps.lp_variation = config.pageVariation || ''; trackingProps.lp_personal_variation = config.pagePersonalVariation || ''; tracksAnalyticsScrollEvent( trackingProps ); } /** * Dispatches a Tracks event for page scroll. */ const tracksAnalyticsScrollEvent = ( trackingProps ) => { window._tkq.push( [ 'recordEvent', 'wpcom_page_scroll', trackingProps ] ); } // Call the trackScrollProgress function every time the user scrolls window.addEventListener( 'scroll', trackScrollPercentage ); // Listen to events for specific scroll percentages, each event is only acted upon once. window.addEventListener( 'PageScrollPercentage25', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage50', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage75', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage100', scrollTrackingCallback, { once: true } ) /** * Handles click tracking for certain elements in Tracks and GA. */ const setupTracksGAClickTracking = () => { document.querySelector( 'body' ).addEventListener( 'click', ( event ) => { // We only care about clicks on certain elements. if ( event.target.matches( 'a, button, .click-tracking-enable' ) ) { const { target: clickEventTarget } = event; // Initialize eventProps object with some defaults. const eventProps = {}; eventProps.path = config.currentPagePath || ''; eventProps.name = config.currentPageName || ''; eventProps.lp_name = config.currentGenericPageName || ''; eventProps.locale = config.currentPageLocale || ''; eventProps.variation = config.pageVariation || ''; eventProps.personal_variation = config.pagePersonalVariation || ''; // Identify farthest and closest parent element. const selectors = [ '.wpcom-masterbar.wpcom-header', '.lpc', '.lp-block', '.lp-module', 'section', 'post', 'article' ]; const section = getLastMatchingAncestor( event, selectors ); const container = getClosestMatchingAncestor( event, selectors ); // Get class name and ID for container and add to props. eventProps.container_id = container ? container.getAttribute( 'id' ) : ''; eventProps.container_class = container ? container.getAttribute( 'class' ) : ''; eventProps.container = eventProps.container_id || eventProps.container_class; // What type of element have we clicked? eventProps.is_cta = clickEventTarget.matches( 'is-cta' ) ?? false; eventProps.is_in_header_nav = clickEventTarget.classList.contains('x-nav-link') || clickEventTarget.classList.contains('x-dropdown-link') || clickEventTarget.classList.contains('x-menu-link') || section === 'lpc-header-nav' || section === 'wpcom-masterbar.wpcom-header'; const isClickedElementButton = clickEventTarget.classList.contains('lpc-button') || clickEventTarget.classList.contains('button') || clickEventTarget.classList.contains('wp-block-button__link'); const isParentElementButton = clickEventTarget.parentElement && (clickEventTarget.parentElement.classList.contains('lpc-button') || clickEventTarget.parentElement.classList.contains('button') || clickEventTarget.parentElement.classList.contains('wp-block-button__link')); eventProps.is_button = isClickedElementButton || isParentElementButton; // Link data. eventProps.href = clickEventTarget.getAttribute( 'href' ) || ''; eventProps.target = clickEventTarget.getAttribute( 'target' ) || ''; eventProps.text = clickEventTarget.innerText || ''; eventProps.use_beacon = true; // Emit tracking event in Tracks and GA. window._tkq.push( [ 'recordEvent', 'wpcom_link_click', eventProps ] ); // TODO: Implement a click delay on navigation links and CTA buttons to improve data integrity. // if ( props.is_in_header_nav || props.is_cta || props.is_button ) { // if ( props.href && 0 !== props.href.indexOf( '#' ) && -1 !== [ '', '_top', '_self' ].indexOf( props.target ) ) { // event.preventDefault(); // Allow time for trackers to record the click. // setTimeout( function() { // document.location = props.href; // }, 300 ); // } // } } }); } /** * Add cookie and stats tracking for the Landpack language picker. */ const setupLocaleChangeTracking = () => { function createLocaleCookie( locale ) { const cookieDomain = '.wordpress.com'; const cookieName = 'wpcom_locale'; const date = new Date(); date.setTime( date.getTime() + ( 5 * 365 * 24 * 60 * 60 * 1000 ) ); const expires = " expires=" + date.toGMTString(); document.cookie = cookieName + '=' + locale + ';' + expires +'; path=/; domain=' + cookieDomain; } function createStatsRequest( locale, href ) { const languageChangeStat = new Image(); languageChangeStat.onload = () => window.location.href = href; languageChangeStat.onerror = languageChangeStat.onload; languageChangeStat.src = 'https://pixel.wp.com/g.gif?v=wpcom-no-pv&x_language-switcher=manual-switch-' + locale + '&rm=' + Math.random(); } document.body.addEventListener( 'click', ( event ) => { const { target } = event; if ( target.matches( '.lp-language-picker a[lang]' ) ) { event.preventDefault(); const code = target.getAttribute( 'lang' ); const href = target.getAttribute( 'href' ); createLocaleCookie( code ); createStatsRequest( code, href ); } }); } /** * Loads and fires the Bing tracking pixel. */ const fireBing = () => { ( function( w, d, t, r, u ) { var f, n, i; w[ u ] = w[ u ] || [], f = function() { var o = { ti: "4074038" }; o.q = w[ u ], w[ u ] = new UET( o ), w[ u ].push( "pageLoad" ) }, n = d.createElement( t ), n.src = r, n.async = 1, n.onload = n.onreadystatechange = function() { var s = this.readyState; s && s !== "loaded" && s !== "complete" || ( f(), n.onload = n.onreadystatechange = null ) }, i = d.getElementsByTagName( t )[ 0 ], i.parentNode.insertBefore( n, i ) } )( window, document, "script", "//bat.bing.com/bat.js", "uetq" ); } /** * Adds a click event for Facebook pixel tracking on the /webinar sub pages. */ const trackFacebookWebinarClicks = () => { const facebookPixelURL = 'https://www.facebook.com/tr?id=759053181468957&ev=SubscribedButtonClick&noscript=1'; const elementsToTrack = document.getElementsByClassName( 'webinar-facebook-click-track' ); const handleFacebookClickEvent = ( event ) => { const facebookImgPixel = document.createElement( 'img' ); facebookImgPixel.width = 1; facebookImgPixel.height = 1; facebookImgPixel.src = facebookPixelURL; document.body.appendChild( facebookImgPixel ); } Array.from( elementsToTrack ).forEach( ( element ) => element.addEventListener( 'click', handleFacebookClickEvent )); } // Apply the URL parameter linkers. applyLinkers(); // Add "essential" trackers to queue. cb.addTracker( 'essential', false, fireCurrencyHandlers ); // Add "analytics" trackers to queue. cb.addTracker( 'analytics', false, fireTracks ); cb.addTracker( 'analytics', false, fireAffiliateReferrals ); cb.addTracker( 'analytics', false, setupTracksGAClickTracking ); cb.addTracker( 'analytics', false, trackScrollPercentage ); cb.addTracker( 'analytics', false, setupLocaleChangeTracking ); cb.addTracker( 'analytics', true, fireGoogleAnalyticsFour ); 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Enable when Hotjar is required to be used. // cb.addTracker( 'advertising', true, fireMicrosoftClarity ); - Disabling for now. cb.addTracker( 'advertising', true, fireImpactAffiliate ); // Maybe fire trackers now, via cookie banner, based on bucketed consent. cb.maybeFireTrackers(); }); }; // CCPA - Do Not Sell My Data. document.addEventListener( 'a8c-analytics:loaded-is-ccpa', ( event ) => { const { detail } = event; const isCCPAEligible = JSON.parse( detail ).isCCPA; if ( ! isCCPAEligible ) { document.querySelectorAll( '[data-is-ccpa-dnsd]' ).forEach( ( element ) => { const parent = element.parentNode; const parentTagName = parent.tagName.toLowerCase(); // If the link in a part of a list, remove the entire parent item. // Otherwise, remove only the link element. 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