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Learn about a new company, person or concept and chances are, you will attempt to place it into a category in your mind where you think it belongs. (Is it a bird? Is it a plane?) Perhaps it is the best way that we organize our thoughts…</p> </div> </div> </div> <div class="fl-post-grid-post fl-post-grid-image-above-title fl-post-align-default post-2556 post type-post status-publish format-standard has-post-thumbnail hentry category-blog" itemscope itemtype="https://schema.org/BlogPosting"> <meta itemscope itemprop="mainEntityOfPage" itemtype="https://schema.org/WebPage" itemid="https://xtar.com/2020/02/25/sell-is-not-a-four-letter-word/" content="SELL is Not a Four Letter Word" /><meta itemprop="datePublished" content="2020-02-25" /><meta itemprop="dateModified" content="2020-02-25" /><div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"><meta itemprop="name" content="XTAR"></div><div itemscope itemprop="author" itemtype="https://schema.org/Person"><meta itemprop="url" content="https://xtar.com/author/ssands/" /><meta itemprop="name" content="XTAR" /></div><div itemscope itemprop="image" itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://xtar.com/wp-content/uploads/sell.jpg" /><meta itemprop="width" content="1920" /><meta itemprop="height" content="640" /></div><div itemprop="interactionStatistic" itemscope itemtype="https://schema.org/InteractionCounter"><meta itemprop="interactionType" content="https://schema.org/CommentAction" /><meta itemprop="userInteractionCount" content="0" /></div> <div class="fl-post-grid-image"> <a href="https://xtar.com/2020/02/25/sell-is-not-a-four-letter-word/" rel="bookmark" title="SELL is Not a Four Letter Word"> <img loading="lazy" decoding="async" width="300" height="100" src="https://xtar.com/wp-content/uploads/sell-300x100.jpg" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://xtar.com/wp-content/uploads/sell-300x100.jpg 300w, https://xtar.com/wp-content/uploads/sell-1024x341.jpg 1024w, https://xtar.com/wp-content/uploads/sell-768x256.jpg 768w, https://xtar.com/wp-content/uploads/sell-1536x512.jpg 1536w, https://xtar.com/wp-content/uploads/sell.jpg 1920w" sizes="(max-width: 300px) 100vw, 300px" /> </a> </div> <div class="fl-post-grid-text"> <h2 class="fl-post-grid-title" itemprop="headline"> <a href="https://xtar.com/2020/02/25/sell-is-not-a-four-letter-word/" title="SELL is Not a Four Letter Word">SELL is Not a Four Letter Word</a> </h2> <div class="fl-post-grid-content"> <p>I used this title from D. 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We also work with many wonderful industry partners in this process, but ultimately we…</p> </div> </div> </div> <div class="fl-post-grid-post fl-post-grid-image-above-title fl-post-align-default post-2544 post type-post status-publish format-standard has-post-thumbnail hentry category-blog" itemscope itemtype="https://schema.org/BlogPosting"> <meta itemscope itemprop="mainEntityOfPage" itemtype="https://schema.org/WebPage" itemid="https://xtar.com/2020/02/04/your-cotm-checklist/" content="Your COTM Checklist" /><meta itemprop="datePublished" content="2020-02-04" /><meta itemprop="dateModified" content="2020-02-04" /><div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"><meta itemprop="name" content="XTAR"></div><div itemscope itemprop="author" itemtype="https://schema.org/Person"><meta itemprop="url" content="https://xtar.com/author/ssands/" /><meta itemprop="name" content="XTAR" /></div><div itemscope itemprop="image" itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://xtar.com/wp-content/uploads/cotm-check.jpg" /><meta itemprop="width" content="1920" /><meta itemprop="height" content="1080" /></div><div itemprop="interactionStatistic" itemscope itemtype="https://schema.org/InteractionCounter"><meta itemprop="interactionType" content="https://schema.org/CommentAction" /><meta itemprop="userInteractionCount" content="0" /></div> <div class="fl-post-grid-image"> <a href="https://xtar.com/2020/02/04/your-cotm-checklist/" rel="bookmark" title="Your COTM Checklist"> <img loading="lazy" decoding="async" width="300" height="169" src="https://xtar.com/wp-content/uploads/cotm-check-300x169.jpg" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://xtar.com/wp-content/uploads/cotm-check-300x169.jpg 300w, https://xtar.com/wp-content/uploads/cotm-check-1024x576.jpg 1024w, https://xtar.com/wp-content/uploads/cotm-check-768x432.jpg 768w, https://xtar.com/wp-content/uploads/cotm-check-1536x864.jpg 1536w, https://xtar.com/wp-content/uploads/cotm-check.jpg 1920w" sizes="(max-width: 300px) 100vw, 300px" /> </a> </div> <div class="fl-post-grid-text"> <h2 class="fl-post-grid-title" itemprop="headline"> <a href="https://xtar.com/2020/02/04/your-cotm-checklist/" title="Your COTM Checklist">Your COTM Checklist</a> </h2> <div class="fl-post-grid-content"> <p>Having the right Comms-On-The-Move (COTM) is vital in today’s military and political environment. 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Like most people, I use my…</p> </div> </div> </div> <div class="fl-post-grid-post fl-post-grid-image-above-title fl-post-align-default post-1926 post type-post status-publish format-standard has-post-thumbnail hentry category-blog" itemscope itemtype="https://schema.org/BlogPosting"> <meta itemscope itemprop="mainEntityOfPage" itemtype="https://schema.org/WebPage" itemid="https://xtar.com/2018/05/01/agility-in-battle-and-business/" content="Agility in Battle… and Business" /><meta itemprop="datePublished" content="2018-05-01" /><meta itemprop="dateModified" content="2019-10-09" /><div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"><meta itemprop="name" content="XTAR"></div><div itemscope itemprop="author" itemtype="https://schema.org/Person"><meta itemprop="url" content="https://xtar.com/author/ssands/" /><meta itemprop="name" content="XTAR" /></div><div itemscope itemprop="image" itemtype="https://schema.org/ImageObject"><meta itemprop="url" content="https://xtar.com/wp-content/uploads/battle.jpg" /><meta itemprop="width" content="1100" /><meta itemprop="height" content="618" /></div><div itemprop="interactionStatistic" itemscope itemtype="https://schema.org/InteractionCounter"><meta itemprop="interactionType" content="https://schema.org/CommentAction" /><meta itemprop="userInteractionCount" content="0" /></div> <div class="fl-post-grid-image"> <a href="https://xtar.com/2018/05/01/agility-in-battle-and-business/" rel="bookmark" title="Agility in Battle… and Business"> <img loading="lazy" decoding="async" width="300" height="169" src="https://xtar.com/wp-content/uploads/battle-300x169.jpg" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://xtar.com/wp-content/uploads/battle-300x169.jpg 300w, https://xtar.com/wp-content/uploads/battle-768x431.jpg 768w, https://xtar.com/wp-content/uploads/battle-1024x575.jpg 1024w, https://xtar.com/wp-content/uploads/battle.jpg 1100w" sizes="(max-width: 300px) 100vw, 300px" /> </a> </div> <div class="fl-post-grid-text"> <h2 class="fl-post-grid-title" itemprop="headline"> <a href="https://xtar.com/2018/05/01/agility-in-battle-and-business/" title="Agility in Battle… and Business">Agility in Battle… and Business</a> </h2> <div class="fl-post-grid-content"> <p>When you first encounter a company, one of your initial questions (after what do they do?) is most likely how big are they? 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