The 1% for the Planet Mission

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class="menu-button w-nav-button"> <div class="top-line"></div> <div class="middle-line"></div> <div class="bottom-line"></div> </article> </div> </div> <main id="main" class="content nav-padding"> <div class="no-image-hero"> <main id="Main" class="hero-text-container"> <h1 class="header-small pacific">ABOUT 1% FOR THE PLANET</h1> <h2 class="hero-no-image">When businesses say they give back, we make sure they do</h2> <div class="hero-paragraph-no-image">1% for the Planet members commit to donating at least 1% of annual sales directly to environmental organizations. We certify every donation to ensure businesses meet that commitment.</div><a href="#mission" aria-label="scroll down" class="scroll-chevron margin-top-30px w-inline-block"><img src="https://cdn.prod.website-files.com/6345b143630a009103bb4bdd/6423294520c255424779f454_Chevron%20Pacific.avif" loading="lazy" alt="" class="scroll-chevron" /></a> </main> </div> <div id="mission" class="container"> <div class="w-layout-grid three-across-grid"> <div aria-labelleby="" id="w-node-_3abf6262-04d4-1c75-6ca0-6256a542df8f-a542df8f" class="three-across-grid-wrapper button-wrapper"> <h3 id="heading" class="white centered-heading">Our purpose</h3> <div class="white centered-paragraph margin-bottom-10px">To inspire commitment and action so that our planet and future generations thrive.</div> </div> <div aria-labelleby="" id="w-node-_3abf6262-04d4-1c75-6ca0-6256a542df8f-a542df8f" class="three-across-grid-wrapper button-wrapper"> <h3 id="heading" class="white centered-heading">Our mission</h3> <div class="white centered-paragraph margin-bottom-10px">To accelerate smart environmental giving and prevent greenwashing.</div> </div> <div id="three-across-3" class="three-across-grid-wrapper w-node-ffecfc3d-3f61-7c71-1d88-876a6ae70dfb-c4c27a0e"> <h3 class="white centered-heading">Our impact</h3> <div class="w-dyn-list"> <div role="list" class="w-dyn-items"> <div role="listitem" class="centered-paragraph w-dyn-item"> <div class="white centered-paragraph inline">We’ve certified over $</div> <div class="white inline">672</div> <div class="white centered-paragraph inline"> million in environmental giving to date.</div> </div> </div> </div> </div> </div> </div> <div id="flex-center-section" class="flex-center"> <h2>Why 1% for the Planet?</h2> <div class="centered-paragraph width-40ch">1% for the Planet was founded on the idea that a company has a responsibility to give back for use of our planet’s resources. More than 20 years later, we’re still helping businesses make good on their commitments.</div> <div class="w-embed w-iframe w-script"><button id="joinButton" data-tf-popup="Hz8RQTIy" data-tf-opacity="100" data-tf-size="100" data-tf-iframe-props="title=Join as a 1% for the Planet Member" data-tf-transitive-search-params data-tf-medium="snippet" data-tf-hidden="utm_source=ourMission_popUp,hubspot_utk=,hubspot_page_name=,hubspot_page_url=,country=,ip=,continent=,city=" data-tf-hubspot class="button-primary margin-left-5px centered-button-text membership">Join the movement</button> <script src="//embed.typeform.com/next/embed.js"></script> <script> async function getIpAndLoadPopup() { // load data about your customer from db-ip.com const result = await fetch('https://api.db-ip.com/v2/free/self'); const data = await result.json(); const { ipAddress, continentName, countryName, city } = data || {}; // construct the hidden fields string const hiddenFields = `utm_source=ourMission_popUp,hubspot_utk=,hubspot_page_name=,hubspot_page_url=,country=${countryName},ip=${ipAddress},continent=${continentName},city=${city}`; // update the data-tf-hidden attribute with the hidden fields const joinButton = document.querySelector('#joinButton'); joinButton.setAttribute('data-tf-hidden', hiddenFields); } getIpAndLoadPopup(); </script> </div> </div> <div class="rotato-potato-section"> <div class="rotato-potato-wrapper"> <div class="rotato-potato-blur"></div> <div class="w-layout-grid rotato-potato-grid"> <div id="w-node-e671ce36-37d1-5593-65ae-17d1fae7648e-c4c27a0e" class="rotate-grid-title">Commit</div> <div id="w-node-e671ce36-37d1-5593-65ae-17d1fae76494-c4c27a0e" class="rotate-grid-title certify">Certify</div> <div id="w-node-e671ce36-37d1-5593-65ae-17d1fae76492-c4c27a0e" class="rotate-grid-title rotate-ccw-90">Give</div> <div id="w-node-e671ce36-37d1-5593-65ae-17d1fae76490-c4c27a0e" class="rotate-grid-title rotate-cw-90">Amplify</div> </div> <div class="w-layout-grid rotato-potato-arrows"><img src="https://cdn.prod.website-files.com/6345b143630a009103bb4bdd/6414843cdefa7b0809c54a3e_Ellipse%205.avif" loading="lazy" id="w-node-e671ce36-37d1-5593-65ae-17d1fae76489-c4c27a0e" alt="" class="rotato-potato-arrow" /><img src="https://cdn.prod.website-files.com/6345b143630a009103bb4bdd/6414847cfe05d2a8b554ecb8_Ellipse%202.avif" loading="lazy" id="w-node-e671ce36-37d1-5593-65ae-17d1fae7648a-c4c27a0e" alt="" class="rotato-potato-arrow" /><img src="https://cdn.prod.website-files.com/6345b143630a009103bb4bdd/641484d51af7c503425cc40c_Ellipse%203.avif" loading="lazy" id="w-node-e671ce36-37d1-5593-65ae-17d1fae7648b-c4c27a0e" alt="" class="rotato-potato-arrow" /><img src="https://cdn.prod.website-files.com/6345b143630a009103bb4bdd/6414850dec3bda430cf8b219_Ellipse%204.avif" loading="lazy" id="w-node-e671ce36-37d1-5593-65ae-17d1fae7648c-c4c27a0e" alt="" class="rotato-potato-arrow" /></div> <div style="opacity:1" class="rotato-potato-middle-block first"> <div>Commit to donating at least 1% of annual sales to environmental organizations</div> <div><img src="https://cdn.prod.website-files.com/6345b143630a009103bb4bdd/6410ace32e5ef132f3ec4a24_Next%20Arrow.png" loading="lazy" data-w-id="e671ce36-37d1-5593-65ae-17d1fae7649a" tabindex="0" alt="Right Arrow" class="next-arrow rotato-potato-arrow" /></div> </div> <div style="display:none;opacity:0" class="rotato-potato-middle-block second"> <div>Donate directly to one or more approved environmental organizations</div> <div><img src="https://cdn.prod.website-files.com/6345b143630a009103bb4bdd/6410ace32e5ef132f3ec4a24_Next%20Arrow.png" loading="lazy" data-w-id="e671ce36-37d1-5593-65ae-17d1fae7649f" tabindex="0" alt="Right Arrow" class="next-arrow rotato-potato-arrow" /></div> </div> <div style="display:none;opacity:0" class="rotato-potato-middle-block third"> <div>Submit donation receipts and revenue documentation to certify as a 1% for the Planet member</div> <div><img src="https://cdn.prod.website-files.com/6345b143630a009103bb4bdd/6410ace32e5ef132f3ec4a24_Next%20Arrow.png" loading="lazy" data-w-id="e671ce36-37d1-5593-65ae-17d1fae764a4" tabindex="0" alt="Right Arrow" class="next-arrow rotato-potato-arrow" /></div> </div> <div style="display:none;opacity:0" class="rotato-potato-middle-block fourth"> <div>Use the 1% for the Planet network and certification to inspire businesses and individuals to take action</div> <div><img src="https://cdn.prod.website-files.com/6345b143630a009103bb4bdd/6410ace32e5ef132f3ec4a24_Next%20Arrow.png" loading="lazy" data-w-id="e671ce36-37d1-5593-65ae-17d1fae764a9" tabindex="0" alt="Right Arrow" class="next-arrow rotato-potato-arrow" /></div> </div> </div> </div> <div class="container"> <div class="w-layout-grid grid"><img src="https://cdn.prod.website-files.com/6345b143630a009103bb4bdd/641caba37307ddce61f24a17_C-Y2%20(1)%201.avif" loading="lazy" id="w-node-_4a0fc8ad-9484-3fa5-60b0-d122f3304b56-c4c27a0e" alt="Craig Matthews and Yvon Chouinard speaking on a couch" class="image-grid-card-left" /> <div id="w-node-_12e59a59-4656-ea8e-d516-70aba81def84-c4c27a0e" class="image-grid-card-right-text"> <h2 id="w-node-b7018648-8248-8f2a-18bf-2595102ae904-c4c27a0e">Over 20 years of impact.</h2> <div class="margin-top-bottom-20px">1% for the Planet was created by Yvon Chouinard and Craig Mathews as a way for businesses to hold themselves accountable for their environmental impact. Since then, we’ve expanded across the globe and helped thousands of businesses give back.<br /></div> <div class="button-wrapper"><a href="/about/story" class="button-primary w-button">Learn more about our history</a></div> </div> </div> </div> <div class="container"> <div class="banner-slider-wrapper"> <div class="banner-slider-image-wrapper"><img sizes="(max-width: 479px) 100vw, (max-width: 767px) 59vw, (max-width: 991px) 54vw, (max-width: 1919px) 55vw, 715px" srcset="https://cdn.prod.website-files.com/6345b143630a009103bb4bdd/641b3fe86545868f8b4eb384_peter-conlan-r_dZ-G_ALdI-unsplash%20(2)%201-p-500.avif 500w, https://cdn.prod.website-files.com/6345b143630a009103bb4bdd/641b3fe86545868f8b4eb384_peter-conlan-r_dZ-G_ALdI-unsplash%20(2)%201.avif 789w" src="https://cdn.prod.website-files.com/6345b143630a009103bb4bdd/641b3fe86545868f8b4eb384_peter-conlan-r_dZ-G_ALdI-unsplash%20(2)%201.avif" loading="lazy" alt="mountain and field" class="banner-slider-image" /></div> <div class="banner-slider-text-container"> <div class="banner-slider-text-wrapper mission"> <h3 class="white">Give to the Planet Impact Fund</h3> <div> <div class="white margin-top-bottom-30px">We've created something new to the market: <strong>a fund where every dollar is invested or granted for maximum positive impact</strong> for the planet and its people.</div> <div class="button-wrapper"><a href="/planet-impact-fund" class="button-secondary w-button">Learn about the Fund</a></div> </div> </div> </div> </div> </div> </main> <div data-w-id="3821b4ea-5ff3-ea30-216c-a5cbb0b19bea" class="footer"> <footer id="footer-content" class="footer-section-content mod--footer w-clearfix"><a href="#footer-policies" class="footer-skip-link w-inline-block"> <div>Skip to footer policies</div> </a> <div data-w-id="3821b4ea-5ff3-ea30-216c-a5cbb0b19bec" class="footer-content-wrapper mod--footer w-clearfix"> <div class="footer-columns-wrapper mod--1"> <div class="footer-column footer-email-sign-up-container"><a href="/" class="logo-link-footer mod--footer w-inline-block"><img src="https://cdn.prod.website-files.com/6345b143630a009103bb4bdd/637cf544d59e223359361578_1ftp_Primary_Vertical_White-1.avif" loading="eager" width="179" alt="1% for the Planet White Veritcal Logo" class="footer-logo" /></a> <div class="footer__form-wrap"> <div> <h2 id="subscribe-footer" class="footer__form-title">Subscribe to our newsletter:</h2> <div class="footer__form-block w-form"> <form id="wf-form-Footer" name="wf-form-Footer" data-name="Footer" method="get" data-webflow-hubspot-api-form-url="https://hubspotonwebflow.com/api/forms/8be4d011-390c-4802-9fd3-aeeaf04e8865" class="modal-pop-up-form" data-wf-page-id="6582045fb87a7216c4c27a0e" data-wf-element-id="3821b4ea-5ff3-ea30-216c-a5cbb0b19bf5"><input class="footer__form---input w-input" data-wfhsfieldname="FormTextInput-2" autocomplete="email" maxlength="256" name="email-field" data-name="email field" aria-labelledby="subscribe-footer" placeholder="Email address" type="email" id="email-field" required="" /> <div class="form__btn"> <div form-submitted="anim" class="overflow-hidden mod--submit active"> <div data-anim="arrows" class="form__btn-arrows"><img alt="" loading="eager" src="https://cdn.prod.website-files.com/633acc23fe06891a04039e96/633acc23fe0689891a039eb8_arrow-btn.svg" class="form__btn-arrow mod--2" /><img alt="" loading="eager" src="https://cdn.prod.website-files.com/633acc23fe06891a04039e96/633acc23fe0689891a039eb8_arrow-btn.svg" class="form__btn-arrow" /></div> </div> <div class="form__submit-result-wrap"> <div form-submitted="anim" class="form__submit-result active"><img src="https://cdn.prod.website-files.com/633acc23fe06891a04039e96/633acc23fe0689cbfe039ecd_ico-cheked.svg" loading="lazy" alt="" class="form__submit-result-ico" /></div> </div><input type="submit" data-wait="Please wait..." class="form__submit w-button" value="Submit" /> </div><input type="hidden" name="hutk" value="" /><input type="hidden" name="ipAddress" value="" /><input type="hidden" name="pageUri" value="" /><input type="hidden" name="pageId" value="" /><input type="hidden" name="pageName" value="" /> </form> <div class="footer__form-success w-form-done"> <div>Thanks! 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