【塞掐｜Side Chat x AWS｜科技潮什麼】沒訂單就拚轉型！KKDay 擊退黑天鵝逆勢成長的「雲原生」策略解密！

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href="https://www.inside.com.tw/category/startup">新創</a> <h1 class="post_header_title js-auto_break_title">【塞掐｜Side Chat x AWS｜科技潮什麼】沒訂單就拚轉型！KKDay 擊退黑天鵝逆勢成長的「雲原生」策略解密！</h1> <div class="post_author_g"> <span class="post_author">  <a href="https://www.inside.com.tw/author/sales" title="Posts by 廣編企劃" class="author url fn" rel="author">廣編企劃</a> </span> </div> <ul class="post_meta"> <li class="post_date"> <span>2023/10/25</span> </li> <li> <a class="hero_slide_tag" href="https://www.inside.com.tw/tag/1574-AWS">AWS</a> 、 <a class="hero_slide_tag" href="https://www.inside.com.tw/tag/2718-KKday">KKday</a> 、 <a class="hero_slide_tag" href="https://www.inside.com.tw/tag/8748-%E5%BE%AE%E6%9C%8D%E5%8B%99">微服務</a> 、 <a class="hero_slide_tag" href="https://www.inside.com.tw/tag/21019-%E7%A7%91%E6%8A%80%E6%BD%AE%E4%BB%80%E9%BA%BC">科技潮什麼</a> 、 <a class="hero_slide_tag" href="https://www.inside.com.tw/tag/22904-%E6%97%85%E9%81%8A%E9%9B%BB%E5%95%86%E5%B9%B3%E5%8F%B0">旅遊電商平台</a> 、 <a class="hero_slide_tag" href="https://www.inside.com.tw/tag/22905-Rezio">Rezio</a> </li> </ul> <div class="Supported"> <h4>自製專題</h4> </div> <div class="post_introduction"> 除了訂購旅遊服務，北海道的旭山動物園、東京的東照宮入園閘門與系統都來自KKDay！如何透過開發雲端技術支援的微服務，讓千人集團挺過旅遊業的疫情危機，開拓國際旅遊業整合服務的市場？ </div> <div class="post_toolbox post_toolbox-"> <div class="post_toolbox_action"> <a class="post_toolbox_item fb-share sharer" data-sharer="facebook" data-url="https://www.inside.com.tw/feature/side-chat/33049-"><i class="fab fa-facebook-f"></i></a> <a class="post_toolbox_item twitter-share sharer" data-sharer="twitter" data-url="https://www.inside.com.tw/feature/side-chat/33049-"><i class="fab fa-x-twitter"></i></a> <a class="post_toolbox_item line-share sharer" data-sharer="line" data-url="https://www.inside.com.tw/feature/side-chat/33049-"><i class="fab fa-line"></i></a> </div> </div> </div> </div> <div class="container post"> <div class="post_content_wrapper first-content"> <div class="post_content article"> <div class="post_toolbox post_toolbox-sticky"> <a class="post_toolbox_logo js-post_toolbox_logo" href="https://www.inside.com.tw"></a> <div class="post_toolbox_action"> <a class="post_toolbox_item fb-share sharer" data-sharer="facebook" data-url="https://www.inside.com.tw/feature/side-chat/33049-"><i class="fab fa-facebook-f"></i></a> <a class="post_toolbox_item twitter-share sharer" data-sharer="twitter" data-url="https://www.inside.com.tw/feature/side-chat/33049-"><i class="fab fa-x-twitter"></i></a> <a class="post_toolbox_item line-share sharer" data-sharer="line" data-url="https://www.inside.com.tw/feature/side-chat/33049-"><i class="fab fa-line"></i></a> </div> </div> <div id="article_content" data-article-id="33049" class=" post_content_wrapper post-content-section "> <section class="js-article-content-body"> <div class="raw-html-embed ck-section"><iframe allow="autoplay *; encrypted-media *; fullscreen *; clipboard-write" frameborder="0" height="175" style="width:100%;max-width:660px;overflow:hidden;border-radius:10px;" sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation" src="https://embed.podcasts.apple.com/tw/podcast/ep-15-%E6%B2%92%E8%A8%82%E5%96%AE%E5%B0%B1%E6%8B%9A%E8%BD%89%E5%9E%8B-kkday-%E6%93%8A%E9%80%80%E9%BB%91%E5%A4%A9%E9%B5%9D%E9%80%86%E5%8B%A2%E6%88%90%E9%95%B7%E7%9A%84-%E9%9B%B2%E5%8E%9F%E7%94%9F-%E7%AD%96%E7%95%A5%E8%A7%A3%E5%AF%86-ft-kkday%E6%8A%80%E8%A1%93%E9%95%B7/id1681525636?i=1000632507135"></iframe></div><p class="ck-section"><span style="background-color:transparent;color:#000000;">你有曾在旅遊電商平台 </span><span style="background-color:#ffffff;color:#1f1f1f;">KKday上面買過行程票券嗎？2014年創立，即將迎來成立第一個十年，KKday 市場開拓腳步越來越快，目前 KKday 提供超過100個國家、500 個城市以上的活動體驗，支援17種貨幣、12種語系，在十多個城市都有KKDAY團隊的落地身影。</span></p><p class="ck-section"><span style="background-color:#ffffff;color:#1f1f1f;">更重要的是，「身為旅遊活動平台，我們每個月服務全球近百萬人次旅客，網站每月活躍數達千萬量級，全靠AWS支持我們的數位服務不中斷。加上『</span><span style="background-color:#ffffff;color:#000000;">雲原生』的策略，讓我們得以快速開發新產品，也且更容易擴展業務規模，</span><span style="background-color:#ffffff;color:#1f1f1f;">」KKday技術長Mike Chen表示。</span></p><p class="ck-section"><span style="background-color:#ffffff;color:#1f1f1f;"><picture><source srcset="https://lh4.googleusercontent.com/2GJnF-LEjWK1WN_sHa4jxbrGt6htzu1Pxim7_rtnea7nn3yQ2zosoVmDoBcQqUNRqBO83dcq3xl8NWjbKgghUMWgNgzOYTJe1sVQrfJ4vLTuJgkJyfaVfO_K9UCe0hGpSTxr7pNuSg20" type media="(max-width: 500px)"><img src="https://lh4.googleusercontent.com/2GJnF-LEjWK1WN_sHa4jxbrGt6htzu1Pxim7_rtnea7nn3yQ2zosoVmDoBcQqUNRqBO83dcq3xl8NWjbKgghUMWgNgzOYTJe1sVQrfJ4vLTuJgkJyfaVfO_K9UCe0hGpSTxr7pNuSg20" alt title width height></picture></span></p><h3 class="ck-section"><span style="background-color:transparent;color:#000000;"><strong>疫情攪局！沒訂單上門就拚轉型，雲端環境順勢進化成容器架構</strong></span></h3><p class="ck-section"><span style="background-color:#ffffff;color:#1f1f1f;">原本生意順風順水，誰知道一場COVID-19疫情，造成旅遊業頓時變成「慘業」，KKday同樣受到波及，業績一度下滑至歷史低點。不過危機也是轉機，KKday當時除了組織轉型調整業務方向，也在那個時間點，針對內部的IT基礎架構進行全面翻修。</span></p><p class="ck-section"><span style="background-color:#ffffff;color:#1f1f1f;">Mike回應說，「以前業務一直成長，很難停下腳步看還有什麽工具，能幫助工程師開發更順利，因此當下我們做的事，就是把核心服務透過『微服務』進行拆分；包含引進 AWS 的Auto Scaling 機制，部署環境我們也運用 CI/CD 流程，導入 AWS Terraform 幫助團隊在 Code Deploy更順利。」</span></p><p class="ck-section"><span style="background-color:#ffffff;color:#1f1f1f;">許多企業如同KKday，為了確保各個服務端點與伺服器的耦合不至於太過「緊」，擁抱微服務的比例也越來越高。AWS 的架構除了有 Amazon Elastic Kubernetes Service (Amazon EKS)  託管式服務之外，也有像針對 KKday 所需的高併發流量架構，引進 Pre-Warm 運算資源方法，以及針對 Database 的 Cache 層提供减輕負載應用，讓資料庫讀寫效能再提升</span></p><h3 class="ck-section"><span style="background-color:transparent;color:#000000;"><strong>B2C服務跨足B2B生意，Rezio預訂系統觸及旅遊業者達兩三千家</strong></span></h3><p class="ck-section"><span style="background-color:#ffffff;color:#1f1f1f;">既然KKday服務的一般消費來自各國，想當然網站必須有強大的反應能力，避免瞬間流量衝入導致服務不穩。對此，Mike拆解他們在B2C服務的雲端架構樣貌，「最內層儲存顧客資料，有使用到<i> </i>Amazon Relational Database Service (Amazon RDS)（全受管的關聯式資料庫），往外一層使用 Amazon ElastiCache，再往外一層是Amazon Elastic Compute Cloud (Amazon EC2) 執行各個服務群。另外，我們也會用AWS Lambda定期產出報告，或是用 Amazon Managed Service for Prometheus (AMP) 收集各項監控指標。」</span></p><p class="ck-section"><span style="background-color:#ffffff;color:#1f1f1f;">不過也是拜疫情所賜，KKday業務轉型跨足到B2B事業，推出專為旅遊業者打造的預訂系統方案Rezio，光是韓國南怡島一個景點，就創下一年銷售百萬張出票量，現在Rezio觸及的企業用戶累積到兩三千家。這個系統平台的誕生，Mike解釋，「旅遊業其實數位化程度很低，我們希望透過這個平台來推動旅遊産業的創新，讓商家輕鬆上架他們的旅遊商品。」</span></p><p class="ck-section"><span style="background-color:#ffffff;color:#1f1f1f;">正因為Rezio是雲原生的服務，使用的架構就是建立在Kubernetes上面，受惠容器化可以高度自動部署、擴充和管理等優勢，KKday就觀察到Rezio不僅可提高資源運用，還能减少節點的閒置。Mike舉例，「當時台灣疫情比較鬆綁，剛好遇到Xpark開幕加上我們是獨家販售廠商，記得開賣第一天的流量高出以往的10倍，那時候系統順利撑下來，證明 AWS的威力。」</span></p><h3 class="ck-section"><span style="background-color:transparent;color:#000000;"><strong>AWS不僅賦能雲端技術，還涵蓋資安、支援服務及行銷資源</strong></span></h3><p class="ck-section"><span style="background-color:#ffffff;color:#1f1f1f;">AWS 致力於提倡「</span><a href="https://aws.amazon.com/tw/events/taiwan/interviews/south_roadshow/" target="_blank" rel="noopener noreferrer"><span style="background-color:#ffffff;color:#1f1f1f;">雲到哪裡，服務到哪裡</span></a><span style="background-color:#ffffff;color:#1f1f1f;">」，目前 AWS 在全球大概有32個區域、102個可用區域（Availability Zone）、550多個</span><a href="https://aws.amazon.com/tw/about-aws/whats-new/2017/10/cloudfront-now-has-100-points-of-presence/" target="_blank" rel="noopener noreferrer"><span style="background-color:#ffffff;color:#1f1f1f;">POP點</span></a><span style="background-color:#ffffff;color:#1f1f1f;">，足以支持像 KKday 這類擁有高流量的用戶，建立起穩定、安全、高可用性的雲端架構。</span></p><p class="ck-section"><span style="background-color:#ffffff;color:#1f1f1f;">KKdayy 與 AWS 的互動，除了雲環境的優化與導入先進應用，雙方還在其他多個面向的合作，展現客戶成功學的精髓。例如針對資安防禦，為了強化網站應用程式的防火牆，KKday 導入AWS WAF (Web Application Firewall) 執行流量篩選，有效避免突發、非預期的傀儡程式流量的攻擊。</span></p><p class="ck-section"><span style="background-color:#ffffff;color:#1f1f1f;">另一方面，KKday 也有用到 AWS Support，其服務内容就是當客戶在雲端環境上面遇到難題，或遇到一些服務資訊的問題，都可以用開 case 的方式，找到 AWS 各領域的工程師，透過郵件、電話甚至指派技術客戶經理，幫助客戶解決難題。簡單來說，AWS Support 就是在幫客戶撑腰的服務。</span></p><p class="ck-section"><span style="background-color:#ffffff;color:#1f1f1f;">除此之外，也因為 Amazon 生態系項目相當廣泛，去年 AWS 就協助 KKday，針對 Rezio 的服務投放廣告，並且進一步鏈結 Amazon Ads、Twitch相關資源。「我們有一陣子主打日本琉球村景點，AWS 就跟我們合作，把 Rezio 的廣告投放到 Amazon Japan 平台上幫我們曝光，帶來很漂亮的業績。」Mike表示。</span></p><p class="ck-section"><span style="background-color:#ffffff;color:#1f1f1f;">有人說，外在突如其來的黑天鵝，正是考驗一家企業是否具備足夠的韌性。</span></p><p class="ck-section"><span style="background-color:#ffffff;color:#1f1f1f;">KKday 能克服疫情危機，其中很重要的要素之一就是數位原生 DNA，同時也是在對的時間接觸到 AWS 翻新雲端應用，來為日後的新形態業務添加柴薪、提升動能。針對雙方一路走來的互助，Mike肯定說，「AWS 對 KKday 而言，就是一個穩定、安心的一個存在，未來我們會繼續推出新服務，相信 AWS 架構師會持續給我們最客觀又有用的建議。」</span></p><p class="ck-section"><span style="background-color:#ffffff;color:#1f1f1f;">目前KKday多個職位也在持續招募海內外人才，歡迎有興趣的菁英及新秀加入！</span></p><p class="ck-section"><a href="https://podcasts.apple.com/us/podcast/ep9-%E6%AF%94%E5%8F%B0%E7%81%A3%E4%BA%BA%E9%82%84%E5%A4%9A-6-000-%E8%90%AC%E5%90%8D%E8%AE%80%E8%80%85%E7%9A%84%E9%87%8F%E9%AB%94%E6%98%AF%E4%BB%80%E9%BA%BC%E6%A6%82%E5%BF%B5-%E8%AB%87%E8%A6%8F%E6%A8%A1%E7%B6%93%E7%87%9F%E6%80%9D%E7%B6%AD%E8%83%8C%E5%BE%8C%E7%9A%84%E7%A7%91%E6%8A%80%E6%87%89%E7%94%A8/id1681525636?i=1000623761321" target="_blank" rel="noopener noreferrer">☞到《科技潮什麼》收聽更多科技趨勢與成功案例</a></p> </section> <div class="nextpost"> <div class="standard-container red-bg"> <h3>特別報導下則文章：</h3> <h1> <a href="https://www.inside.com.tw/feature/side-chat/33111-side-chat-e181">游弘宇：知識衛星創辦人｜致力打造課程中的精品，讓知識發揮力量！【塞掐 Side Chat】E181</a> </h1> </div> <div class="standard-container"> <h1>塞掐 Side Chat：最科技的Podcast節目</h1> <p>通勤塞掐聽新聞！本週發生哪些科技大事？科技編輯都在想什麼？每週末更新，帶你追上最新趨勢。</p> <a class="btn btn-primary" 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