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class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e47ebef" data-id="e47ebef" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-cd0d70e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading" data-id="cd0d70e" data-element_type="widget" data-widget_type="theme-post-title.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">The ultimate guide for eCommerce testing</h1> </div> </div> <div class="elementor-element elementor-element-b9c3711 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image" data-id="b9c3711" data-element_type="widget" data-widget_type="theme-post-featured-image.default"> <div class="elementor-widget-container"> <div class="elementor-image"> <img width="800" height="421" src="https://reccodo.com/wp-content/uploads/2021/10/20211013_blog-01.png" class="attachment-large size-large" alt="ecommerce testing" loading="lazy" srcset="https://reccodo.com/wp-content/uploads/2021/10/20211013_blog-01.png 1024w, https://reccodo.com/wp-content/uploads/2021/10/20211013_blog-01-300x158.png 300w, https://reccodo.com/wp-content/uploads/2021/10/20211013_blog-01-768x404.png 768w" sizes="(max-width: 800px) 100vw, 800px"/> </div> </div> </div> <div class="elementor-element elementor-element-292a1fa elementor-widget elementor-widget-theme-post-content" data-id="292a1fa" data-element_type="widget" data-widget_type="theme-post-content.default"> <div class="elementor-widget-container"> <style></style> <div data-elementor-type="wp-post" data-elementor-id="3511" class="elementor elementor-3511" data-elementor-settings="[]"> <div class="elementor-inner"> <div class="elementor-section-wrap"> <section class="elementor-section elementor-top-section elementor-element elementor-element-60d3f9f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="60d3f9f2" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-row"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-299c725f" data-id="299c725f" data-element_type="column"> <div class="elementor-column-wrap elementor-element-populated"> <div class="elementor-widget-wrap"> <div class="elementor-element elementor-element-4abea8b0 elementor-widget elementor-widget-text-editor" data-id="4abea8b0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="elementor-text-editor elementor-clearfix"> <p><span data-contrast="auto">Have you ever tried to develop an eCommerce site?</span><span data-ccp-props="{"> </span></p><p><span data-contrast="auto">Well, if you did try, you know what a complex procedure it is, from the creation of the idea to the implementation of basic functions. However, all these efforts might go in vain if there is no planning to ensure your website’s proper functionality.</span><span data-ccp-props="{"> </span></p><p><span data-contrast="auto">There are approximately 12 Million – 24 Million eCommerce websites worldwide. More and more people make online purchases, as a result the number of online businesses increase day by day. </span><span data-ccp-props="{"> </span></p><p><span data-contrast="auto">In addition, Covid-19 contributed to this new online normality by training the customers to shop online. Now, they are aware of the nice customer experience, the good payment methods, and the most trustworthy shipping methods. </span><span data-ccp-props="{"> </span></p><p><span data-contrast="auto">The game is on and the competition is tough. To ensure that your eCommerce store is up-to-date, functional and safe you should check and test it.</span><span data-ccp-props="{"> </span></p><p><span data-ccp-props="{"> </span></p><h3><span class="TextRun SCXW167320010 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW167320010 BCX0">W</span><span class="NormalTextRun SCXW167320010 BCX0">hat is eCommerce testing</span></span><span class="EOP SCXW167320010 BCX0" data-ccp-props="{"> </span></h3><p><span data-contrast="auto">At this point we should make clear what eCommerce testing means. </span><span data-ccp-props="{"> </span></p><p><span data-contrast="auto">Ecommerce testing is simply the process of testing your ecommerce website and associated web apps. It assists in identifying errors and problems and allows you to offer a smooth experience to your clients. The primary objective is to identify bugs and fix them to ensure quality and reliability. (cloudways.com)</span><span data-ccp-props="{"> </span></p><p><span data-contrast="auto">The objective of testing is to ensure:</span><span data-ccp-props="{"> </span></p><ol><li><span data-contrast="auto">Software reliability</span><span data-ccp-props="{"> </span></li><li><span data-contrast="auto">Software quality</span><span data-ccp-props="{"> </span></li><li><span data-contrast="auto">System Assurance</span><span data-ccp-props="{"> </span></li><li><span data-contrast="auto">Optimum performance and capacity utilization</span><span data-ccp-props="{"> </span></li></ol><p><span data-contrast="auto"><br/>However, a lot of people believe that eCommerce testing is only about security but it’s more than that. Ecommerce website testing includes and targets different sections such us functionalities, pages, features on site, in general everything that is related to site performance. These tests can avert errors and add value to your product by ensuring conformity to customer requirements. </span><span data-ccp-props="{"> <br/><br/></span></p><p><img loading="lazy" class="aligncenter wp-image-3514 size-full" src="http://reccodo.com/wp-content/uploads/2021/10/d2ba3c5f-ecommerce-website-testing-1.jpg" alt="eCommerce testing chart" width="750" height="698" srcset="https://reccodo.com/wp-content/uploads/2021/10/d2ba3c5f-ecommerce-website-testing-1.jpg 750w, https://reccodo.com/wp-content/uploads/2021/10/d2ba3c5f-ecommerce-website-testing-1-300x279.jpg 300w" sizes="(max-width: 750px) 100vw, 750px"/></p><p><span class="TextRun SCXW193766345 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW193766345 BCX0"><br/>An effective eCommerce testing can make you spot and resolve a big number of issues </span><span class="NormalTextRun SCXW193766345 BCX0">(technical or not)</span><span class="NormalTextRun SCXW193766345 BCX0">,</span></span><span class="TextRun SCXW193766345 BCX0" lang="TR-TR" xml:lang="TR-TR" data-contrast="auto"><span class="NormalTextRun SCXW193766345 BCX0"> </span><span class="NormalTextRun SpellingErrorV2 SCXW193766345 BCX0">help</span><span class="NormalTextRun SCXW193766345 BCX0"> </span><span class="NormalTextRun SpellingErrorV2 SCXW193766345 BCX0">you</span><span class="NormalTextRun SCXW193766345 BCX0"> </span></span><span class="TextRun SCXW193766345 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW193766345 BCX0">offer your service in a smooth way and reduce financial risks.</span></span><span class="EOP SCXW193766345 BCX0" data-ccp-props="{"> <br/><br/></span></p><h3 style="color: #2e4675;"><span class="TextRun SCXW158377310 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW158377310 BCX0" data-ccp-parastyle="heading 2"><span class="TextRun SCXW144437494 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW144437494 BCX0">Benefits of eCommerce testing</span></span><span class="EOP SCXW144437494 BCX0" data-ccp-props="{"> </span> </span></span><span class="EOP SCXW158377310 BCX0" data-ccp-props="{"> </span></h3><p><span data-contrast="auto">If you are not sure about why eCommerce testing is vital for your business, below you can find some very good reasons to test.</span><span data-ccp-props="{"> </span></p><p><span data-contrast="auto">Ecommerce testing can</span><span data-contrast="auto">:</span><span data-ccp-props="{"> </span></p><ul><li data-leveltext="" data-font="Wingdings" data-listid="2" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Improve your e-shop performance</span><span data-ccp-props="{"> </span></li><li data-leveltext="" data-font="Wingdings" data-listid="2" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Ensure website availability</span><span data-ccp-props="{"> </span></li></ul><ul><li data-leveltext="" data-font="Wingdings" data-listid="2" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Ensure robust search functionality and fast loading speed</span><span data-ccp-props="{"> </span></li><li data-leveltext="" data-font="Wingdings" data-listid="2" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Prevent poor shopping cart functionality</span><span data-ccp-props="{"> </span></li><li data-leveltext="" data-font="Wingdings" data-listid="2" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Prevent misleading analytics</span><span data-ccp-props="{"> </span></li><li data-leveltext="" data-font="Wingdings" data-listid="2" aria-setsize="-1" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Ensure security</span><span data-ccp-props="{"> </span></li></ul><p><span data-contrast="auto">Do you need more benefits to persuade you?</span><span data-ccp-props="{"> </span></p><p><span data-contrast="auto">I believe that you understood the value of testing and we can proceed to the checklist!</span><span data-ccp-props="{"> </span></p><p><span data-contrast="auto">💡</span><span data-contrast="auto">And also… keep in mind that the better the site, the better the business.</span><span data-ccp-props="{"> <br/><br/></span></p><figure></figure><h3><span class="TextRun SCXW193883782 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW193883782 BCX0">eCommerce testing checklist</span></span><span class="EOP SCXW193883782 BCX0" data-ccp-props="{"> <br/></span></h3><h4><span data-contrast="auto">Compatibility with Different Browsers</span><span data-ccp-props="{"> </span></h4><p><span data-contrast="auto">This is a crucial test! Imagine you have a functional and user-friendly eCommerce store and some people can’t use it because of browser compatibility. Check that you are running in all browsers including Google Chrome, Internet Explorer, Firefox, Opera, Safari, and so on. You should make sure that your clients don’t face any technical bugs when visiting your site from a different browser than the one you made your tests. </span><span data-ccp-props="{"> <br/><br/></span></p><h4><span data-contrast="auto">After-Order Tests</span><span data-ccp-props="{"> </span></h4><p><span data-contrast="auto">You should conduct this test in order to see what your customers face when they make a purchase. The elements you can test are to change the order date or address, cancel the order, track the order, and return.</span><span data-ccp-props="{"> </span></p><p><span data-contrast="auto">Secure that these features work well and you will have a quick order page and eventually… happy customers!</span><span data-ccp-props="{"> </span></p><p><span data-contrast="auto">Don’t forget to check Login, FAQs and contact page too!</span><span data-ccp-props="{"> <br/><br/></span></p><h4><span data-contrast="auto">Performance of Shopping Cart Features</span><span data-ccp-props="{"> </span></h4><p><span data-contrast="auto">Your shopping cart is customers’ last stop before going to the checkout page. It’s the final list that they should check before proceeding to the payment. It’s a very important page that has impact not only on the customer experience but also on your sales. </span><span data-ccp-props="{"> </span></p><p><span data-contrast="auto">When testing the shopping cart, you should be in your customers’ shoes. Try to simulate a common order like them, because this is the only way to figure out what problems they may face. For example, add different products to the shopping cart, then remove products, add new. Check also that the special charges, such as shipping and taxes, are calculated right -according to different location- and are included in the total value of the cart. </span><span data-ccp-props="{"> </span></p><p><span data-contrast="auto">In addition, don’t forget that you can also use your shopping cart as a touch point to drive more sales. </span><span data-ccp-props="{"> </span></p><p><span data-contrast="auto">Here’s a great example</span><span data-contrast="auto">:</span><span data-ccp-props="{"> <br/><br/></span></p><p><img loading="lazy" class="aligncenter wp-image-3515 size-full" src="http://reccodo.com/wp-content/uploads/2021/10/shopping-cart-example-bh-photo-1.png" alt="cart" width="1013" height="1178" srcset="https://reccodo.com/wp-content/uploads/2021/10/shopping-cart-example-bh-photo-1.png 1013w, https://reccodo.com/wp-content/uploads/2021/10/shopping-cart-example-bh-photo-1-258x300.png 258w, https://reccodo.com/wp-content/uploads/2021/10/shopping-cart-example-bh-photo-1-881x1024.png 881w, https://reccodo.com/wp-content/uploads/2021/10/shopping-cart-example-bh-photo-1-768x893.png 768w" sizes="(max-width: 1013px) 100vw, 1013px"/></p><p><span data-contrast="auto"><br/>This customer put in their shopping cart a DSLR Camera. But notice how clever the business owner tries to sell more with the recommended protection plan. This is a typical example of cross-selling, which can add more products on the shopping cart and eventually, increase your mean basket value and your sales. </span><span data-ccp-props="{"> </span></p><p><span data-contrast="auto">Moreover, pay attention to the shipping and taxes calculator. See how easy and simple the process can be?! Just check some Zip Codes to be sure that it is functional!</span><span data-ccp-props="{"> <br/><br/></span></p><h4><span data-contrast="auto">Page Display</span><span data-ccp-props="{"> </span></h4><p><span data-contrast="auto">This test seems very simple, but the truth is that behind every page there are a lot of codes that run. Visit your eCommerce store’s pages one by one and check for possible incorrect displays on them, runtime error messages, poor download time of a page, dead hyperlinks, or font sizing error.</span><span data-ccp-props="{"> </span></p><p><span data-contrast="auto">🗒</span><span data-contrast="auto">Don’t forget to check the page display from different devices too!</span><span data-ccp-props="{"> <br/><br/></span></p><h4><span data-contrast="auto">Final Checkout Page</span><span data-ccp-props="{"> </span></h4><p><span data-contrast="auto">Well…you made it! Your customer is so close to purchase. </span><span data-ccp-props="{"> </span></p><p><span data-contrast="auto">Your final checkout page is one of the most crucial of your entire website. If the user gets stuck on this page the possibilities to abandon their cart are very high and all your efforts will go in vain.</span><span data-ccp-props="{"> </span></p><p><span data-contrast="auto">First of all, provide to your customers a number of payment options and not only credit card. Nowadays, customers are trained to online shopping and to the procedures this includes. As a result, they expect to find in your store whatever they found in another one. Choices. </span><span data-ccp-props="{"> </span></p><p><span data-contrast="auto">In case you have ‘’Purchase as a guest’’ option, also check that the procedure works smoothly on them and include a choice to register at the end, nonetheless. </span><span data-ccp-props="{"> </span></p><p><span data-contrast="auto">Let’s see an example of a checkout process:</span><span data-ccp-props="{"> <br/><br/></span></p><p><span data-contrast="auto"><img loading="lazy" class="aligncenter wp-image-3516 size-full" src="http://reccodo.com/wp-content/uploads/2021/10/asos-checkout.jpg" alt="checkout process" width="1000" height="578" srcset="https://reccodo.com/wp-content/uploads/2021/10/asos-checkout.jpg 1000w, https://reccodo.com/wp-content/uploads/2021/10/asos-checkout-300x173.jpg 300w, https://reccodo.com/wp-content/uploads/2021/10/asos-checkout-768x444.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px"/></span></p><p><span data-contrast="auto"><br/>When everything on this page is tested, go to your email marketing platform and check the emails your customers receive. </span><span data-ccp-props="{"> <br/><br/></span></p><h4><span data-contrast="auto">Security</span><span data-ccp-props="{"> </span></h4><p><span data-contrast="auto">An eCommerce testing without a security testing is incomplete. Your site should be able to handle web attacks, transmission of information and viruses. After all, have in mind that you have your users’ data including financial information. You can implement tests such as SQL Injection and ethical login hacks.</span><span data-ccp-props="{"> <br/><br/></span></p><h4><span data-contrast="auto">Mobile Responsiveness</span><span data-ccp-props="{"> </span></h4><p><span data-contrast="auto">An increasing number of users are now using mobile devices as a main device for navigating on the internet. In fact, it is estimated that 62.24% of people use a mobile phone in 2021 and that the share of mobile commerce in all e-commerce is predicted to rise to 72.9% in 2021.</span><span data-ccp-props="{"> </span></p><p><span data-contrast="auto">Numbers speak from themselves.</span><span data-ccp-props="{"> </span></p><p><span data-contrast="auto">The opportunity of m-Commerce is huge and maybe you should take a mobile-first approach to your website. The important aspect here is to test the responsive design of your e-shop in mobile devices of different screen sizes.</span><span data-ccp-props="{"> <br/><br/></span></p><h4><span data-contrast="auto">SEO</span><span data-ccp-props="{"> </span></h4><p><span data-contrast="auto">The average person makes 3-4 Google searches per day. Of course, there are other search engines except Google but most people use this one. Search Engine Optimization (SEO) should be a priority for your eCommerce testing. Try to make your store rank on the top of the results in Google. To begin with SEO, go back to your <span style="text-decoration: underline;"><a href="https://reccodo.com/ecommerce-business-from-scratch/">business plan</a></span> and use the keywords you have already found when setting up your e-shop.</span><span data-ccp-props="{"> </span></p><p><span data-contrast="auto">Focus on your website keywords and optimize your content to be SEO friendly. If you’re running campaigns check your keywords there too.</span><span data-ccp-props="{"> </span></p><p><b><span data-contrast="auto">Pro Tip:</span></b><span data-contrast="auto"> Do not forget monitoring your SEO performance often! Only this way you will know which optimizations you need to do.</span><span data-ccp-props="{"> <br/><br/></span></p><h4><span data-contrast="auto">Product Description</span><span data-ccp-props="{"> </span></h4><p><span data-contrast="auto">Good product descriptions are a very important element to make the customers engage with your site. To be more specific, a good description can:</span><span data-ccp-props="{"> </span></p><ul><li data-leveltext="" data-font="Wingdings" data-listid="3" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Improve conversion rate</span><span data-ccp-props="{"> </span></li><li data-leveltext="" data-font="Wingdings" data-listid="3" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Inform customers about the product details</span><span data-ccp-props="{"> </span></li><li data-leveltext="" data-font="Wingdings" data-listid="3" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Create value</span><span data-ccp-props="{"> </span></li><li data-leveltext="" data-font="Wingdings" data-listid="3" aria-setsize="-1" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Contribute on SEO</span><span data-ccp-props="{"> </span></li></ul><p><span data-contrast="auto"><br/>Make sure your descriptions are short texts and to the point! Try to check them often and do the appropriate changes!</span><span data-ccp-props="{"> </span></p><p><span data-contrast="auto"><br/>Of course, our checklist can go on and on. The above tests are the important one to begin with, mainly technical.</span><span data-ccp-props="{"> </span></p><p><span data-contrast="auto">After you end with the technical part you can proceed to test other elements such as:</span><span data-ccp-props="{"> </span></p><ul><li data-leveltext="" data-font="Wingdings" data-listid="4" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Hero Image in your Homepage</span><span data-ccp-props="{"> </span></li></ul><ul><li data-leveltext="" data-font="Wingdings" data-listid="4" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Product Details Page</span><span data-ccp-props="{"> </span></li><li data-leveltext="" data-font="Wingdings" data-listid="4" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Social Media Integration</span><span data-ccp-props="{"> </span></li></ul><p><span data-contrast="auto"><br/>It’s a non-stop process!</span><span data-ccp-props="{"> </span></p><p><span data-contrast="auto">Keep it going!</span><span data-ccp-props="{"> <br/><br/></span></p><h3>Wrapping up</h3><p><span data-contrast="auto">An effective eCommerce testing will lead you to satisfied customers and profits increase. Conducting all these tests with success, will make your e-shop a competitive one in the eCommerce world. Don’t allow slow speed on pages, inadequacy of payments methods, insecure transactions, and all the other features we mentiones, make you lose marketing and sales opportunities.</span><span data-ccp-props="{"> </span></p><p><span data-contrast="auto">Increase your customers’ satisfaction and try to maintain it!</span> <br/><span data-ccp-props="{"> </span></p><p><span data-contrast="auto">Afroditi Tsaparoglou</span><span data-ccp-props="{"> </span></p><p><span data-contrast="auto">Sales Executive at Reccodo</span><span data-ccp-props="{"> </span></p><h3> </h3><h3><span class="TextRun SCXW232774935 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW232774935 BCX0">References</span><span class="NormalTextRun SCXW232774935 BCX0"> </span></span><span class="EOP SCXW232774935 BCX0" data-ccp-props="{"> </span></h3><p><a href="https://www.testbytes.net/blog/e-commerce-application-testing-process/"><span data-contrast="none">https://www.testbytes.net/blog/e-commerce-application-testing-process/</span></a><span data-ccp-props="{"> </span></p><p><a href="https://www.softwaretestinghelp.com/ecommerce-testing/"><span data-contrast="none">https://www.softwaretestinghelp.com/ecommerce-testing/</span></a><span data-ccp-props="{"> </span></p><p><a href="https://www.guru99.com/testing-e-commerce-applications.html"><span data-contrast="none">https://www.guru99.com/testing-e-commerce-applications.html</span></a><span data-ccp-props="{"> </span></p><p><a href="https://marutitech.com/guide-to-ecommerce-website-testing/"><span data-contrast="none">https://marutitech.com/guide-to-ecommerce-website-testing/</span></a><span data-ccp-props="{"> </span></p><p><a href="https://www.emizentech.com/blog/ecommerce-website-testing-test-cases.html"><span data-contrast="none">https://www.emizentech.com/blog/ecommerce-website-testing-test-cases.html</span></a><span data-ccp-props="{"> </span></p><p><a href="https://www.cloudways.com/blog/ecommerce-testing/#testing"><span data-contrast="none">https://www.cloudways.com/blog/ecommerce-testing/#testing</span></a><span data-ccp-props="{"> </span></p><p><a href="https://www.optimonk.com/10-impressive-ecommerce-shopping-cart-design-examples-online/"><span data-contrast="none">https://www.optimonk.com/10-impressive-ecommerce-shopping-cart-design-examples-online/</span></a><span data-ccp-props="{"> </span></p><p><span data-contrast="none">https://ecommercebooth.com/best-examples-of-ecommerce-checkout-pages/</span><span data-ccp-props="{"> </span></p><p><span data-ccp-props="{"> </span></p><p></p> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> <footer data-elementor-type="footer" data-elementor-id="230" class="elementor elementor-230 elementor-location-footer" data-elementor-settings="[]"> <div class="elementor-section-wrap"> 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class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2027"><a href="https://reccodo.com/personalized-recommendations/" class="elementor-item" tabindex="-1">Personalized Recommendations</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2026"><a href="https://reccodo.com/dynamic-bundles/" class="elementor-item" tabindex="-1">Bundles</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2028"><a href="https://reccodo.com/ecommerce-search/" class="elementor-item" tabindex="-1">eCommerce Search</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2772"><a href="https://reccodo.com/solution-wide-features-that-make-us-unique/" class="elementor-item" tabindex="-1">Solution-Wide Features</a></li> </ul> </nav> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-a76f549" 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elementor-nav-menu--layout-vertical e--pointer-none"> <ul id="menu-1-828bcc9" class="elementor-nav-menu sm-vertical"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2102"><a href="https://reccodo.com/playbooks-reccodo-download-playbooks/" class="elementor-item">Playbooks</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2029"><a href="https://reccodo.com/comparison/" class="elementor-item">Personalization Services Comparison</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2030"><a href="https://reccodo.com/blog-posts-reccodo-tips-and-trends/" class="elementor-item">Blog</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2100"><a href="https://reccodo.com/getting-started-guide/" class="elementor-item">Getting Started Guides</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2776"><a 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