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increase relevance at all customer touch points on the Web site and across online channels.</li> <li> <h4>Create Tests Visually</h4> An onsite visual interface allows marketers to create and implement content tests and targeted campaigns directly on their Web site—just as visitors will experience them—without any special configuration.</li> <li> <h4>Segment for Better Targeting</h4> Marketers define profiles as visitor segments for targeted delivery of creative, offers, campaigns, banners and promotions.</li> <li> <h4>Build Visitor Profiles Automatically</h4> Create comprehensive and anonymous views of visitor interactions—automatically; then use these views to deliver relevant content to visitors.</li> </ul>  </div> <div id="fragment-2">  <h4>A/B, Multivariate Testing</h4> <ul> <li>Test content on site, in email and in display ads</li> <li>A/B testing facilitates fast and accurate design selection</li> <li>Multivariate testing allows for testing many elements and variations with smaller traffic requirements and fewer combinations</li> <li>In-depth reporting reveals the combination of elements that leads to the greatest lift in conversion</li> <li>“Push winner” functionality converts winning test scenarios with a single click to standard content for all audience segments</li> </ul> <h4>Ad Testing</h4> <ul> <li>Track ad impressions and their impact on conversion</li> <li>Optimize ad content and compare multiple creative options, adjust to serve more of the winning creative</li> <li>Track clicks to monitor ad performance in real time, from first click to final conversion</li> <li>Coordinate ad tests across multiple ad networks or publishers</li> <li>Track view-throughs</li> <li>Combine ad testing with cost and revenue tracking to quickly see real-time revenue for a given ad</li> </ul> <h4>Visual Application Management</h4> <ul> <li>Design tests directly on the site just as visitors will experience them</li> <li>Immediately visualize how customers experience a test, giving real-time insight for increasing content relevance</li> <li>Onsite testing capabilities work without any special configuration or implementation</li> </ul> <h4>Effective Targeting</h4> <ul> <li>Target content to different groups of visitors based on marketer-defined segments</li> <li>Target audience segments based on URL, geography, profile and visitor behavior</li> <li>Maintain consistency of targeted offers from offsite exposure (display ads, email) through to onsite activity</li> <li>Flexibility to market broadly to a segment of visitors or to define parameters for stricter targeting to a very specific visitor set</li> <li>Break out conversion data per targeted group with reporting segment filters</li> <li>“Targeting groups” allow marketers to reuse commonly created targeting rules—reducing rework</li> </ul> <h4>Automated Predictive Learning</h4> <ul> <li>Each visitor and click is scored individually, so targeted offers can be served based on a visitor’s unique 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