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We want to help. </div> </div> </div></div> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='3285445604690591831' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/12/so-long-2009.html' itemprop='url' title='So long, 2009!'> So long, 2009! </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, December 30, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> When I sat here at <a href="http://googlegrants.blogspot.com/2008/12/so-long-2008.html">this time last year</a>, writing a post like this one to close the books on another year full of <a href="http://googlegrants.blogspot.com/2008/10/our-new-look.html">changes </a>and <a href="http://googlegrants.blogspot.com/search?q=webinar+wrap-up">advancements</a>, there were only a small number of folks joining me on the blog. Now, as we get ready to say farewell to 2009, I am happy to say that our close knit group has grown significantly, and that more of you are tuning in to get your <a href="http://googlegrants.blogspot.com/search/label/Grants%20Program">Grants info </a>in blog form.<br /><br />We love to see you coming over to catch up on <a href="http://googlegrants.blogspot.com/2009/12/winter-holidays-with-adwords-monitoring.html">the latest tips</a>, <a href="http://googlegrants.blogspot.com/2009/12/google-grants-blog-in-your-language.html">tricks </a>and - new this year - <a href="http://googlegrants.blogspot.com/2009/11/grantee-best-practices-summary.html">grantee best practices</a> and <a href="http://googlegrants.blogspot.com/2009/10/workshop-grantee-best-practices_27.html">case studies</a>.<br /><br />Also new this year was <a href="http://googlegrants.blogspot.com/2009/11/share-your-google-grants-story.html">the launch of Testimonials</a>. Fueled by your amazing stories, we're now able to share useful case studies with other non-profits so that they can be as successful with <a href="http://googlegrants.blogspot.com/search/label/Grants%20Program">Grants</a>, <a href="http://googlegrants.blogspot.com/search/label/AdWords%20Basics">AdWords </a>and other <a href="http://googlegrants.blogspot.com/search/label/Google%20Products">Google for Non-profit products</a> as you have been. We thank you for letting us <a href="//www.google.com/grants/grantees/testimonials.html">share your stories</a>.<br /><br />As we get ready to make our way into 2010, I'm excited to see what else you'll share with us and the new ways you'll put Google Grants and other Google products to work serving your missions. Be sure to <a href="http://services.google.com/googlegrants/share_story">tell us all about it</a>!<br /><br />And have happy holidays.<br /><br /><span class="byline-author">Posted by Jessica Vaughan, Google Grants Team</span> </script> <noscript> When I sat here at <a href="http://googlegrants.blogspot.com/2008/12/so-long-2008.html">this time last year</a>, writing a post like this one to close the books on another year full of <a href="http://googlegrants.blogspot.com/2008/10/our-new-look.html">changes </a>and <a href="http://googlegrants.blogspot.com/search?q=webinar+wrap-up">advancements</a>, there were only a small number of folks joining me on the blog. Now, as we get ready to say farewell to 2009, I am happy to say that our close knit group has grown significantly, and that more of you are tuning in to get your <a href="http://googlegrants.blogspot.com/search/label/Grants%20Program">Grants info </a>in blog form.<br /><br />We love to see you coming over to catch up on <a href="http://googlegrants.blogspot.com/2009/12/winter-holidays-with-adwords-monitoring.html">the latest tips</a>, <a href="http://googlegrants.blogspot.com/2009/12/google-grants-blog-in-your-language.html">tricks </a>and - new this year - <a href="http://googlegrants.blogspot.com/2009/11/grantee-best-practices-summary.html">grantee best practices</a> and <a href="http://googlegrants.blogspot.com/2009/10/workshop-grantee-best-practices_27.html">case studies</a>.<br /><br />Also new this year was <a href="http://googlegrants.blogspot.com/2009/11/share-your-google-grants-story.html">the launch of Testimonials</a>. Fueled by your amazing stories, we're now able to share useful case studies with other non-profits so that they can be as successful with <a href="http://googlegrants.blogspot.com/search/label/Grants%20Program">Grants</a>, <a href="http://googlegrants.blogspot.com/search/label/AdWords%20Basics">AdWords </a>and other <a href="http://googlegrants.blogspot.com/search/label/Google%20Products">Google for Non-profit products</a> as you have been. We thank you for letting us <a href="//www.google.com/grants/grantees/testimonials.html">share your stories</a>.<br /><br />As we get ready to make our way into 2010, I'm excited to see what else you'll share with us and the new ways you'll put Google Grants and other Google products to work serving your missions. Be sure to <a href="http://services.google.com/googlegrants/share_story">tell us all about it</a>!<br /><br />And have happy holidays.<br /><br /><span class="byline-author">Posted by Jessica Vaughan, Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/12/so-long-2009.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:So long, 2009!&url=https://googlefornonprofits.blogspot.com/2009/12/so-long-2009.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/12/so-long-2009.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/12/so-long-2009.html' data-url='https://googlefornonprofits.blogspot.com/2009/12/so-long-2009.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/12/so-long-2009.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> </span> </div> </div> </div> <div class='post' data-id='1353920822546894593' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/12/google-checkout-extended-to-google.html' itemprop='url' title='Google Checkout Extended to Google Grantees Until 2011'> Google Checkout Extended to Google Grantees Until 2011 </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Monday, December 21, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> We're excited to announce that the <a href="https://checkout.google.com/seller/npo/index.html" id="blsp" title="Google Checkout for Non-Profits">Google Checkout for Non-Profits</a> program, which offered free transaction processing to Google Grantees in 2009, will continue to offer free processing until 2011! This means that current and new organizations in the <a href="//www.google.com/grants/" id="f.-3" title="Google Grants program">Google Grants program</a> can use Google Checkout to process donations for free for the next year. You can read more about this offer and learn about an experiment we did on suggested donation amounts on the Google Checkout blog <a href="http://googlecheckout.blogspot.com/2009/12/google-checkout-for-non-profits-in-2010.html" id="gahc" title="here">here</a>. Happy Holidays!<br /><br /><span class="byline-author">Posted by Kristie Mun, Google Grants Team</span> </script> <noscript> We're excited to announce that the <a href="https://checkout.google.com/seller/npo/index.html" id="blsp" title="Google Checkout for Non-Profits">Google Checkout for Non-Profits</a> program, which offered free transaction processing to Google Grantees in 2009, will continue to offer free processing until 2011! This means that current and new organizations in the <a href="//www.google.com/grants/" id="f.-3" title="Google Grants program">Google Grants program</a> can use Google Checkout to process donations for free for the next year. You can read more about this offer and learn about an experiment we did on suggested donation amounts on the Google Checkout blog <a href="http://googlecheckout.blogspot.com/2009/12/google-checkout-for-non-profits-in-2010.html" id="gahc" title="here">here</a>. Happy Holidays!<br /><br /><span class="byline-author">Posted by Kristie Mun, Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/12/google-checkout-extended-to-google.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Google Checkout Extended to Google Grantees Until 2011&url=https://googlefornonprofits.blogspot.com/2009/12/google-checkout-extended-to-google.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/12/google-checkout-extended-to-google.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/12/google-checkout-extended-to-google.html' data-url='https://googlefornonprofits.blogspot.com/2009/12/google-checkout-extended-to-google.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/12/google-checkout-extended-to-google.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20Products' rel='tag'> Google Products </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits' rel='tag'> Resources for Non-Profits </a> </span> </div> </div> </div> <div class='post' data-id='6722432969879916748' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/12/2009-grants-education-wrap-up.html' itemprop='url' title='2009 Grants Education Wrap-up'> 2009 Grants Education Wrap-up </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, December 17, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span class="Apple-style-span" style=";font-family:Georgia;font-size:16px;" ><p style="margin: 0px;"><span class="Apple-style-span" style="font-size:100%;">2009 was a big year for educational resources and support! We implemented major changes to our existing support model, while providing new content and additional resources.<br /></span></p></span><span class="Apple-style-span" style="font-size:100%;"><br /></span><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;font-family:'Times New Roman';font-size:medium;" ><span class="Apple-style-span" style=";font-family:Georgia;font-size:16px;" ><p style="margin: 0px;"> </p><p style="margin: 0px;"><span class="Apple-style-span" style="font-size:100%;"><b>Email Support</b></span></p><p style="margin: 0px;"><span class="Apple-style-span" style="font-size:100%;">For direct support requests, we instituted<span class="Apple-converted-space"> </span><a href="//www.google.com/support/grants/bin/request.py?catcontact=1" id="sflp" title="categorized webforms" style="color: rgb(85, 26, 139);">categorized webforms</a><span class="Apple-converted-space"> </span>where you can identify your issue prior to contacting our team. This way, your inquiry will be sent to an expert who specializes in troubleshooting the specific issue. Our webform system is designed to increase the efficiency and accuracy of the support you receive.<br /></span></p><p style="margin: 0px;"><span class="Apple-style-span" style="font-size:100%;"><br /></span></p><p style="margin: 0px;"> </p><p style="margin: 0px;"><span class="Apple-style-span" style="font-size:100%;"><b>Help Center</b></span></p><p style="margin: 0px;"><span class="Apple-style-span" style="font-size:100%;">In 2009, we also focused on increasing the content in our<span class="Apple-converted-space"> </span><a href="//www.google.com/support/grants/" id="ad4e" title="Help Center" style="color: rgb(85, 26, 139);">Help Center</a>. We identified common themes in your emails and frequently asked questions, and formulated them into more than 10 new Q & A's in our Help Center. Now you can quickly find an answer to your question by simply searching the Help Center.<br /></span></p><p style="margin: 0px;"><span class="Apple-style-span" style="font-size:100%;"><br /></span></p><p style="margin: 0px;"> </p><p style="margin: 0px;"><span class="Apple-style-span" style="font-size:100%;"><b>Discussion Forum</b></span></p><p style="margin: 0px;"><span class="Apple-style-span" style="font-size:100%;">We found that one of our most valuable educational resources this year was our<span class="Apple-converted-space"> </span><a href="//www.google.com/support/forum/p/grants?hl=en" id="fum8" title="Discussion forum" style="color: rgb(85, 26, 139);">Discussion forum</a>. The learnings gained from other non-profits shed a different light on the Google Grants program. Not only can you post questions and learn from others' experiences, you can gather tips and best practices based on the success of other nonprofits.</span></p><p style="margin: 0px;"> </p><p style="margin: 0px;"><span class="Apple-style-span" style="font-size:100%;"><br /></span></p><p style="margin: 0px;"><span class="Apple-style-span" style="font-size:100%;">In the past 12 months, the forum has grown immensely in number of users. People are coming back to regularly to ask and answer questions, like:</span></p><p style="margin: 0px;"><span class="Apple-style-span" style="font-size:100%;"><br /></span></p><p style="margin: 0px;"> </p><p style="margin: 0px;"><i><span class="Apple-style-span" style="font-size:100%;"><a href="//www.google.com/support/forum/p/grants/thread?tid=1325f6c003ee9456&hl=en" id="cwr_" title="How can we tell how our application is progressing?" style="color: rgb(85, 26, 139);">How can we tell how our application is progressing?</a></span></i></p><p style="margin: 0px;"><i><span class="Apple-style-span" style="font-size:100%;"><a href="//www.google.com/support/forum/p/grants/thread?tid=274350770cd1867c&hl=en" id="rdav" title="Have recently been accepted by Google Grants, followed the instructions but account still not activated" style="color: rgb(85, 26, 139);">Have recently been accepted by Google Grants, followed the instructions but account still not activated</a>?</span></i></p><p style="margin: 0px;"><i><span class="Apple-style-span" style="font-size:100%;"><a href="//www.google.com/support/forum/p/grants/thread?tid=5e5b0f3bb285c22a&hl=en" id="ht9-" title="Any suggestions for goals to track other than donations?" style="color: rgb(85, 26, 139);">Any suggestions for goals to track other than donations?</a></span></i></p><p style="margin: 0px;"><span class="Apple-style-span" style="font-size:100%;"><a href="//www.google.com/support/forum/p/grants/thread?tid=5e5b0f3bb285c22a&hl=en" id="ht9-" title="Any suggestions for goals to track other than donations?" style="color: rgb(85, 26, 139);"><br /></a></span></p><p style="margin: 0px;"> </p></span></span><p style="margin: 0px; font-weight: bold;">Looking ahead </p><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;font-family:'Times New Roman';font-size:medium;" ><span class="Apple-style-span" style=";font-family:Georgia;font-size:16px;" ><p style="margin: 0px;"><span class="Apple-style-span" style="font-size:100%;">As the year comes to a close, we are strategizing on different forms of educational materials for 2010. Here is a sneak peak of what we are working on:</span></p></span></span><br /><br /><span style="font-size:180%;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpoT_LMlsU0qDmC6aRxidBJE1SxRg2Mk8FNZHgCdCcy3nwnPARx2h7soTYtIw9GQDXtp_UwQFVyFenl8aHVN_svf32HmNGlbMDoHKB5vQ_g7PjSXMeF_Dm5_c0JjbvaJq8zjccdvpUhvY/s1600-h/googlegrantscycle_final-edited.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5416353045935924466" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpoT_LMlsU0qDmC6aRxidBJE1SxRg2Mk8FNZHgCdCcy3nwnPARx2h7soTYtIw9GQDXtp_UwQFVyFenl8aHVN_svf32HmNGlbMDoHKB5vQ_g7PjSXMeF_Dm5_c0JjbvaJq8zjccdvpUhvY/s320/googlegrantscycle_final-edited.jpg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 320px;" /></a></span><br /><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;font-family:'Times New Roman';font-size:medium;" ><span class="Apple-style-span" style=";font-family:Georgia;font-size:16px;" ><p style="margin: 0px;"><span class="Apple-style-span" style="font-size:100%;">The image depicts the lifecycle of a Google Grants application, describing each step in the application and account activation process. Visit our Help Center next month to see this visual graphic in more detail.</span></p><p style="margin: 0px;"><span class="Apple-style-span" style="font-size:100%;"><br /></span></p><p style="margin: 0px;"> </p><p style="margin: 0px;"><span class="Apple-style-span" style="font-size:100%;">Thanks for a great year and we wish you the happiest of holidays!</span></p></span></span><br /><span class="byline-author">Posted by AnnMarie Hill, The Google Grants Team</span> </script> <noscript> <span class="Apple-style-span" style=";font-family:Georgia;font-size:16px;" ><p style="margin: 0px;"><span class="Apple-style-span" style="font-size:100%;">2009 was a big year for educational resources and support! We implemented major changes to our existing support model, while providing new content and additional resources.<br /></span></p></span><span class="Apple-style-span" style="font-size:100%;"><br /></span><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;font-family:'Times New Roman';font-size:medium;" ><span class="Apple-style-span" style=";font-family:Georgia;font-size:16px;" ><p style="margin: 0px;"> </p><p style="margin: 0px;"><span class="Apple-style-span" style="font-size:100%;"><b>Email Support</b></span></p><p style="margin: 0px;"><span class="Apple-style-span" style="font-size:100%;">For direct support requests, we instituted<span class="Apple-converted-space"> </span><a href="//www.google.com/support/grants/bin/request.py?catcontact=1" id="sflp" title="categorized webforms" style="color: rgb(85, 26, 139);">categorized webforms</a><span class="Apple-converted-space"> </span>where you can identify your issue prior to contacting our team. This way, your inquiry will be sent to an expert who specializes in troubleshooting the specific issue. Our webform system is designed to increase the efficiency and accuracy of the support you receive.<br /></span></p><p style="margin: 0px;"><span class="Apple-style-span" style="font-size:100%;"><br /></span></p><p style="margin: 0px;"> </p><p style="margin: 0px;"><span class="Apple-style-span" style="font-size:100%;"><b>Help Center</b></span></p><p style="margin: 0px;"><span class="Apple-style-span" style="font-size:100%;">In 2009, we also focused on increasing the content in our<span class="Apple-converted-space"> </span><a href="//www.google.com/support/grants/" id="ad4e" title="Help Center" style="color: rgb(85, 26, 139);">Help Center</a>. We identified common themes in your emails and frequently asked questions, and formulated them into more than 10 new Q & A's in our Help Center. Now you can quickly find an answer to your question by simply searching the Help Center.<br /></span></p><p style="margin: 0px;"><span class="Apple-style-span" style="font-size:100%;"><br /></span></p><p style="margin: 0px;"> </p><p style="margin: 0px;"><span class="Apple-style-span" style="font-size:100%;"><b>Discussion Forum</b></span></p><p style="margin: 0px;"><span class="Apple-style-span" style="font-size:100%;">We found that one of our most valuable educational resources this year was our<span class="Apple-converted-space"> </span><a href="//www.google.com/support/forum/p/grants?hl=en" id="fum8" title="Discussion forum" style="color: rgb(85, 26, 139);">Discussion forum</a>. The learnings gained from other non-profits shed a different light on the Google Grants program. Not only can you post questions and learn from others' experiences, you can gather tips and best practices based on the success of other nonprofits.</span></p><p style="margin: 0px;"> </p><p style="margin: 0px;"><span class="Apple-style-span" style="font-size:100%;"><br /></span></p><p style="margin: 0px;"><span class="Apple-style-span" style="font-size:100%;">In the past 12 months, the forum has grown immensely in number of users. People are coming back to regularly to ask and answer questions, like:</span></p><p style="margin: 0px;"><span class="Apple-style-span" style="font-size:100%;"><br /></span></p><p style="margin: 0px;"> </p><p style="margin: 0px;"><i><span class="Apple-style-span" style="font-size:100%;"><a href="//www.google.com/support/forum/p/grants/thread?tid=1325f6c003ee9456&hl=en" id="cwr_" title="How can we tell how our application is progressing?" style="color: rgb(85, 26, 139);">How can we tell how our application is progressing?</a></span></i></p><p style="margin: 0px;"><i><span class="Apple-style-span" style="font-size:100%;"><a href="//www.google.com/support/forum/p/grants/thread?tid=274350770cd1867c&hl=en" id="rdav" title="Have recently been accepted by Google Grants, followed the instructions but account still not activated" style="color: rgb(85, 26, 139);">Have recently been accepted by Google Grants, followed the instructions but account still not activated</a>?</span></i></p><p style="margin: 0px;"><i><span class="Apple-style-span" style="font-size:100%;"><a href="//www.google.com/support/forum/p/grants/thread?tid=5e5b0f3bb285c22a&hl=en" id="ht9-" title="Any suggestions for goals to track other than donations?" style="color: rgb(85, 26, 139);">Any suggestions for goals to track other than donations?</a></span></i></p><p style="margin: 0px;"><span class="Apple-style-span" style="font-size:100%;"><a href="//www.google.com/support/forum/p/grants/thread?tid=5e5b0f3bb285c22a&hl=en" id="ht9-" title="Any suggestions for goals to track other than donations?" style="color: rgb(85, 26, 139);"><br /></a></span></p><p style="margin: 0px;"> </p></span></span><p style="margin: 0px; font-weight: bold;">Looking ahead </p><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;font-family:'Times New Roman';font-size:medium;" ><span class="Apple-style-span" style=";font-family:Georgia;font-size:16px;" ><p style="margin: 0px;"><span class="Apple-style-span" style="font-size:100%;">As the year comes to a close, we are strategizing on different forms of educational materials for 2010. Here is a sneak peak of what we are working on:</span></p></span></span><br /><br /><span style="font-size:180%;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpoT_LMlsU0qDmC6aRxidBJE1SxRg2Mk8FNZHgCdCcy3nwnPARx2h7soTYtIw9GQDXtp_UwQFVyFenl8aHVN_svf32HmNGlbMDoHKB5vQ_g7PjSXMeF_Dm5_c0JjbvaJq8zjccdvpUhvY/s1600-h/googlegrantscycle_final-edited.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5416353045935924466" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpoT_LMlsU0qDmC6aRxidBJE1SxRg2Mk8FNZHgCdCcy3nwnPARx2h7soTYtIw9GQDXtp_UwQFVyFenl8aHVN_svf32HmNGlbMDoHKB5vQ_g7PjSXMeF_Dm5_c0JjbvaJq8zjccdvpUhvY/s320/googlegrantscycle_final-edited.jpg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 320px;" /></a></span><br /><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;font-family:'Times New Roman';font-size:medium;" ><span class="Apple-style-span" style=";font-family:Georgia;font-size:16px;" ><p style="margin: 0px;"><span class="Apple-style-span" style="font-size:100%;">The image depicts the lifecycle of a Google Grants application, describing each step in the application and account activation process. Visit our Help Center next month to see this visual graphic in more detail.</span></p><p style="margin: 0px;"><span class="Apple-style-span" style="font-size:100%;"><br /></span></p><p style="margin: 0px;"> </p><p style="margin: 0px;"><span class="Apple-style-span" style="font-size:100%;">Thanks for a great year and we wish you the happiest of holidays!</span></p></span></span><br /><span class="byline-author">Posted by AnnMarie Hill, The Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/12/2009-grants-education-wrap-up.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:2009 Grants Education Wrap-up&url=https://googlefornonprofits.blogspot.com/2009/12/2009-grants-education-wrap-up.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/12/2009-grants-education-wrap-up.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/12/2009-grants-education-wrap-up.html' data-url='https://googlefornonprofits.blogspot.com/2009/12/2009-grants-education-wrap-up.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/12/2009-grants-education-wrap-up.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grantees' rel='tag'> Grantees </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Program%20Alerts' rel='tag'> Program Alerts </a> </span> </div> </div> </div> <div class='post' data-id='3091893108416476273' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/12/resource-round-up-for-december.html' itemprop='url' title='Resource round-up for December'> Resource round-up for December </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, December 15, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> This month's resource round-up for December includes information about some new ways an old organization is recruiting and managing volunteers, a new way to get non-profit news in your inbox and some tips for hospitals to succeed in the trying economy. <br /><br /><strong>Recruit volunteers with new technology</strong><br /><a id="axy:" title="This YouTube video" style="COLOR: rgb(85,26,139)" href="//www.youtube.com/watch?v=7noLIpWzC7c" target="_blank">This YouTube video</a> shows how the Salvation Army in Ohio recruits new volunteers using Google Voice (a free phone number lets them hear and read new messages at all hours) and how they use a volunteer managing system to staff their posts and see which ones are most effective. <br /><strong>Non-profit news<br /></strong>Get Google for Non-profits news by subscribing to <a id="uu8s" title="the newsletter" style="COLOR: rgb(85,26,139)" href="https://groups.google.com/group/googlefornonprofits?hl=en" target="_blank">the Google Groups newsletter</a>. You'll get announcements about Google's non-profit resources and events via email - or choose to just read your digest online.<br /><br /><strong>Hospital fundraising</strong><br />As the economic downturn has affected many non-profit organizations, non-profit hospitals have also felt the pinch. In <a id="hrpw" title="this article" style="COLOR: rgb(85,26,139)" href="http://www.healthleadersmedia.com/content/243470/topic/WS_HLM2_FIN/Eight-Strategies-for-Stronger-Fundraising-at-Hospitals.html" target="_blank">this article</a> by Health Leaders Media, eight strategies for are detailed for philanthropic divisions of hospitals struggling to cope with the hard facts of recession.<br /><br /><a style="COLOR: rgb(85,26,139)" href="http://www.healthleadersmedia.com/content/243470/topic/WS_HLM2_FIN/Eight-Strategies-for-Stronger-Fundraising-at-Hospitals.html" target="_blank"></a>If you come across resources that would be useful to the greater non-profit community, feel free to post it to the appropriate topic in our <a style="COLOR: rgb(85,26,139)" href="//www.google.com/support/forum/p/grants?hl=en" target="_blank">discussion group</a> so that everyone can benefit. If you'd like to review previous round-ups, just click <a style="COLOR: rgb(85,26,139)" href="http://googlegrants.blogspot.com/search?q=resource+round-up" target="_blank">here </a>and read through previous months' round-ups or search for "resource round-up" from the search box at the top of the page.<br /><br /><span class="byline-author">Posted by Jessica Vaughan, Google Grants Team</span> </script> <noscript> This month's resource round-up for December includes information about some new ways an old organization is recruiting and managing volunteers, a new way to get non-profit news in your inbox and some tips for hospitals to succeed in the trying economy. <br /><br /><strong>Recruit volunteers with new technology</strong><br /><a id="axy:" title="This YouTube video" style="COLOR: rgb(85,26,139)" href="//www.youtube.com/watch?v=7noLIpWzC7c" target="_blank">This YouTube video</a> shows how the Salvation Army in Ohio recruits new volunteers using Google Voice (a free phone number lets them hear and read new messages at all hours) and how they use a volunteer managing system to staff their posts and see which ones are most effective. <br /><strong>Non-profit news<br /></strong>Get Google for Non-profits news by subscribing to <a id="uu8s" title="the newsletter" style="COLOR: rgb(85,26,139)" href="https://groups.google.com/group/googlefornonprofits?hl=en" target="_blank">the Google Groups newsletter</a>. You'll get announcements about Google's non-profit resources and events via email - or choose to just read your digest online.<br /><br /><strong>Hospital fundraising</strong><br />As the economic downturn has affected many non-profit organizations, non-profit hospitals have also felt the pinch. In <a id="hrpw" title="this article" style="COLOR: rgb(85,26,139)" href="http://www.healthleadersmedia.com/content/243470/topic/WS_HLM2_FIN/Eight-Strategies-for-Stronger-Fundraising-at-Hospitals.html" target="_blank">this article</a> by Health Leaders Media, eight strategies for are detailed for philanthropic divisions of hospitals struggling to cope with the hard facts of recession.<br /><br /><a style="COLOR: rgb(85,26,139)" href="http://www.healthleadersmedia.com/content/243470/topic/WS_HLM2_FIN/Eight-Strategies-for-Stronger-Fundraising-at-Hospitals.html" target="_blank"></a>If you come across resources that would be useful to the greater non-profit community, feel free to post it to the appropriate topic in our <a style="COLOR: rgb(85,26,139)" href="//www.google.com/support/forum/p/grants?hl=en" target="_blank">discussion group</a> so that everyone can benefit. If you'd like to review previous round-ups, just click <a style="COLOR: rgb(85,26,139)" href="http://googlegrants.blogspot.com/search?q=resource+round-up" target="_blank">here </a>and read through previous months' round-ups or search for "resource round-up" from the search box at the top of the page.<br /><br /><span class="byline-author">Posted by Jessica Vaughan, Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/12/resource-round-up-for-december.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Resource round-up for December&url=https://googlefornonprofits.blogspot.com/2009/12/resource-round-up-for-december.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/12/resource-round-up-for-december.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/12/resource-round-up-for-december.html' data-url='https://googlefornonprofits.blogspot.com/2009/12/resource-round-up-for-december.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/12/resource-round-up-for-december.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits' rel='tag'> Resources for Non-Profits </a> </span> </div> </div> </div> <div class='post' data-id='7046002481223992838' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/12/winter-holidays-with-adwords-monitoring.html' itemprop='url' title='Winter Holidays With AdWords: Monitoring Your Campaigns While You're Out Of the Office'> Winter Holidays With AdWords: Monitoring Your Campaigns While You're Out Of the Office </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, December 10, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span class="Apple-style-span" style="font-family: Verdana; font-size: 13px;">Winter holidays mean a flurry of activity, from preparing for guests and gift-shopping to putting final touches on end-of-year projects and advertising efforts.<span class="Apple-converted-space"> </span><br /><br />For many organizations, work-related tasks come to a screeching halt by late December, until after the New Year. Many people are traveling, away from email, or spending time with family instead of sticking close to their computers. At the same time, the end of the calendar year is a time when AdWords ads can bring valuable traffic to your website--especially if you have a holiday initiative or opportunities for people to donate funds during the giving season.<br /><br />During this time, some anxiety can arise for non-profits about what to do about AdWords campaigns: is it advisable to let a campaign run without being monitored for a week to ten days? In the event of an issue with a campaign, would there be a fast way to detect this without having to run several reports or log in daily?<span class="Apple-converted-space"> </span><br /><br />There are several ways to help ensure that your Google Grants campaigns stay up and running for the duration of the winter holidays--without needing to unplug twinkle lights to plug in your laptop while singing carols.<br /><br />1. Make any final changes to your campaign about five business days before you're going out of the office. This way, you'll be confident that the changes you made are working, ads are accruing impressions, and no red alerts are appearing that would impede ad serving.<br /><br />2. Create a<span class="Apple-converted-space"> </span><a href="https://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=12304" id="q8bo" target="_blank" title="https://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=12304">report template</a><span class="Apple-converted-space"> </span>to send a report via email. The summary metrics will give you peace of mind as you're heading out for the holidays.<span class="Apple-converted-space"> </span><br /><br />3. Set up<span class="Apple-converted-space"> </span><a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=144317" id="w-oq" target="_blank" title="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=144317">custom alerts</a><span class="Apple-converted-space"> </span>to automatically notify you if there are any stark decreases in impressions or clicks. Even if you're away from internet access throughout the last week of December and first week of January, custom alerts will help you immediately identify the potential dip and address the cause of it.<br /><br />A benefit of online advertising with Google is the ease with which you can monitor performance and view real-time data. However, real-time data will still be reasonably recent when you return from the holiday break! Make any final adjustments before leaving the office, mark it off your 'to do list,' and enjoy the holidays!</span></span><br /><br /><span class="byline-author">Posted by Anita Varma, Ann Arbor AdWords Team</span> </script> <noscript> <span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span class="Apple-style-span" style="font-family: Verdana; font-size: 13px;">Winter holidays mean a flurry of activity, from preparing for guests and gift-shopping to putting final touches on end-of-year projects and advertising efforts.<span class="Apple-converted-space"> </span><br /><br />For many organizations, work-related tasks come to a screeching halt by late December, until after the New Year. Many people are traveling, away from email, or spending time with family instead of sticking close to their computers. At the same time, the end of the calendar year is a time when AdWords ads can bring valuable traffic to your website--especially if you have a holiday initiative or opportunities for people to donate funds during the giving season.<br /><br />During this time, some anxiety can arise for non-profits about what to do about AdWords campaigns: is it advisable to let a campaign run without being monitored for a week to ten days? In the event of an issue with a campaign, would there be a fast way to detect this without having to run several reports or log in daily?<span class="Apple-converted-space"> </span><br /><br />There are several ways to help ensure that your Google Grants campaigns stay up and running for the duration of the winter holidays--without needing to unplug twinkle lights to plug in your laptop while singing carols.<br /><br />1. Make any final changes to your campaign about five business days before you're going out of the office. This way, you'll be confident that the changes you made are working, ads are accruing impressions, and no red alerts are appearing that would impede ad serving.<br /><br />2. Create a<span class="Apple-converted-space"> </span><a href="https://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=12304" id="q8bo" target="_blank" title="https://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=12304">report template</a><span class="Apple-converted-space"> </span>to send a report via email. The summary metrics will give you peace of mind as you're heading out for the holidays.<span class="Apple-converted-space"> </span><br /><br />3. Set up<span class="Apple-converted-space"> </span><a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=144317" id="w-oq" target="_blank" title="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=144317">custom alerts</a><span class="Apple-converted-space"> </span>to automatically notify you if there are any stark decreases in impressions or clicks. Even if you're away from internet access throughout the last week of December and first week of January, custom alerts will help you immediately identify the potential dip and address the cause of it.<br /><br />A benefit of online advertising with Google is the ease with which you can monitor performance and view real-time data. However, real-time data will still be reasonably recent when you return from the holiday break! Make any final adjustments before leaving the office, mark it off your 'to do list,' and enjoy the holidays!</span></span><br /><br /><span class="byline-author">Posted by Anita Varma, Ann Arbor AdWords Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/12/winter-holidays-with-adwords-monitoring.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Winter Holidays With AdWords: Monitoring Your Campaigns While You're Out Of the Office&url=https://googlefornonprofits.blogspot.com/2009/12/winter-holidays-with-adwords-monitoring.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/12/winter-holidays-with-adwords-monitoring.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/12/winter-holidays-with-adwords-monitoring.html' data-url='https://googlefornonprofits.blogspot.com/2009/12/winter-holidays-with-adwords-monitoring.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/12/winter-holidays-with-adwords-monitoring.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> </span> </div> </div> </div> <div class='post' data-id='6652014988756227512' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/12/building-community-of-grantees.html' itemprop='url' title='Building a Community of Grantees'> Building a Community of Grantees </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, December 9, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span style="font-family:georgia;"><span class="Apple-style-span" style="font-size: small;">As 2009 winds down, our team thought it would be fun for us (and you!) to reflect on the Google Grants program over the past year. Over the next few weeks, each team member will be sharing his or her own thoughts on how the Grants program has developed in 2009. We hope you find our posts helpful as you reflect on your own organization's year and perhaps think of ways to make your Google Grant better serve your mission.<br /><br />When I think of 2009 in regards to the Google Grants program, I immediately think about the community our team has worked to build among our grantees. Our team made great efforts this year to help current grantees and interested non-profits better connect with each other, sharing tips, successes, and challenges. We've taken steps to build this community through several avenues:<br /></span> </span><ul style="font-family: Georgia;"><li><span><span class="Apple-style-span" style="font-size: small;">Google Grants Workshop: In August, we held a </span><a href="http://googlegrants.blogspot.com/2009/06/google-grants-team-wholeheartedly.html" id="gjni" target="_blank" title="2-day workshop"><span class="Apple-style-span" style="font-size: small;">2-day workshop</span></a><span class="Apple-style-span" style="font-size: small;"> on our Mountain View, California campus for 100+ current grantees. The event was designed to better educate grantees about how to maximize their Google Grants AdWords accounts and use additional </span><a href="//www.google.com/nonprofits/" id="teik" target="_blank" title="Google For Non-Profit tools"><span class="Apple-style-span" style="font-size: small;">Google For Non-Profit tools</span></a><span class="Apple-style-span" style="font-size: small;">. A major success of this event was the sharing of ideas and experiences between the grantees in attendance. We used this blog to share many of </span><a href="http://googlegrants.blogspot.com/search?q=workshop+best+practices" id="rsp6" target="_blank" title="the best practices discussed at the workshop"><span class="Apple-style-span" style="font-size: small;">the best practices discussed at the workshop</span></a><span class="Apple-style-span" style="font-size: small;"> with those who weren't in attendance.<br /></span></span></li><li><span><span class="Apple-style-span" style="font-size: small;">Google Grants YouTube Channel: We launched this channel in late summer with several videos from the workshop. Through this channel, we're again able to share the knowledge and community built at the workshop with those who were unable to attend and we plan to expand on our video content in 2010. Check out </span><a href="//www.youtube.com/user/GoogleGrants" id="gcah" target="_blank" title="our chanel videos"><span class="Apple-style-span" style="font-size: small;">our channel's videos</span></a><span class="Apple-style-span" style="font-size: small;"> now if you haven't already.</span></span></li><li><span><span class="Apple-style-span" style="font-size: small;">User Discussion Forum: The </span><a href="//www.google.com/support/forum/p/grants?hl=en" id="wzgm" target="_blank" title="Google Grants Help Forum"><span class="Apple-style-span" style="font-size: small;">Google Grants Help Forum</span></a><span class="Apple-style-span" style="font-size: small;"> was revamped this year to enable grantees to more easily post questions and offer answers to other grantees. This resource has been very successful at building community, as grantees directly support each other and connect through the forum.<br /></span></span></li><li><span><span class="Apple-style-span" style="font-size: small;">Webinars: Over the past year, we've also built community through educational webinars for grantees and interested non-profits. These events offer opportunities to learn more about the program and how to make your grant more effective for your organization. We held several webinars with </span><a href="http://www.nten.org/" id="t-:i" target="_blank" title="NTEN, the Nonprofit Technology Network"><span class="Apple-style-span" style="font-size: small;">NTEN, the Nonprofit Technology Network</span></a><span class="Apple-style-span" style="font-size: small;"> in 2009. You can search our blog for </span><a href="http://googlegrants.blogspot.com/search?q=google+grants+webinar" id="mpvg" target="_blank" title="posts about past webinars"><span class="Apple-style-span" style="font-size: small;">posts about past webinars</span></a><span class="Apple-style-span" style="font-size: small;"> and also learn about </span><a href="http://googlegrants.blogspot.com/2009/11/resource-round-up-for-november.html" id="db__" target="_blank" title="webinars we have planned for 2010"><span class="Apple-style-span" style="font-size: small;">webinars we have planned for 2010</span></a><span class="Apple-style-span" style="font-size: small;"> in a recent post. These events are a perfect way for grantees to connect with our team and hear questions and feedback directly from fellow grantees in the program.<br /></span></span></li><li><span><span class="Apple-style-span" style="font-size: small;">Conferences: Attending non-profit conferences has also been effective in spreading awareness of the program and enabling grantees to connect. Our team had a presence at several conferences in 2009, including the </span><a href="http://www.volunteeringandservice.org/" id="cojn" target="_blank" title="National Conference on Volunteering and Service"><span class="Apple-style-span" style="font-size: small;">National Conference on Volunteering and Service</span></a><span class="Apple-style-span" style="font-size: small;"> and </span><a href="http://www.nten.org/ntc" id="ue5p" target="_blank" title="NTEN's Nonprofit Technology Conference"><span class="Apple-style-span" style="font-size: small;">NTEN's Nonprofit Technology Conference</span></a><span class="Apple-style-span" style="font-size: small;">. We hope grantees who attended such conferences used the opportunity as a way to network and share with other grantees in attendance. If you haven't attended non-profit conferences to date, we recommend checking one out in 2010, as they provide great resources, ideas, and networking opportunities to organizations of any size.<br /></span></span></li><li><span><span class="Apple-style-span" style="font-size: small;">Google Grants Blog: Finally, 2009 has seen a significant growth in readership of </span><a href="http://googlegrants.blogspot.com/" id="a.55" target="_blank" title="this blog"><span class="Apple-style-span" style="font-size: small;">this blog</span></a><span class="Apple-style-span" style="font-size: small;">, which is a great resource for our grantees to learn and connect through. We hope you enjoy reading our articles and especially learning a bit more about your fellow grantees through best practice posts.<br /></span></span></li></ul><span><span class="Apple-style-span" style="font-size: small;"><br /></span> </span><span style="font-family:georgia;"><span class="Apple-style-span" style="font-size: small;">We sincerely hope you felt more like part of a Google Grantee community in 2009. If you are looking for more, be sure to get involved through avenues like those discussed above and use 2010 as a year to more closely connect with your fellow grantees! </span></span><span class="Apple-style-span" style="font-size: small;"><br /><br /></span><span class="byline-author"><span class="Apple-style-span" style="font-size: small;">Posted by Kristie Mun, Google Grants Team</span></span> </script> <noscript> <span style="font-family:georgia;"><span class="Apple-style-span" style="font-size: small;">As 2009 winds down, our team thought it would be fun for us (and you!) to reflect on the Google Grants program over the past year. Over the next few weeks, each team member will be sharing his or her own thoughts on how the Grants program has developed in 2009. We hope you find our posts helpful as you reflect on your own organization's year and perhaps think of ways to make your Google Grant better serve your mission.<br /><br />When I think of 2009 in regards to the Google Grants program, I immediately think about the community our team has worked to build among our grantees. Our team made great efforts this year to help current grantees and interested non-profits better connect with each other, sharing tips, successes, and challenges. We've taken steps to build this community through several avenues:<br /></span> </span><ul style="font-family: Georgia;"><li><span><span class="Apple-style-span" style="font-size: small;">Google Grants Workshop: In August, we held a </span><a href="http://googlegrants.blogspot.com/2009/06/google-grants-team-wholeheartedly.html" id="gjni" target="_blank" title="2-day workshop"><span class="Apple-style-span" style="font-size: small;">2-day workshop</span></a><span class="Apple-style-span" style="font-size: small;"> on our Mountain View, California campus for 100+ current grantees. The event was designed to better educate grantees about how to maximize their Google Grants AdWords accounts and use additional </span><a href="//www.google.com/nonprofits/" id="teik" target="_blank" title="Google For Non-Profit tools"><span class="Apple-style-span" style="font-size: small;">Google For Non-Profit tools</span></a><span class="Apple-style-span" style="font-size: small;">. A major success of this event was the sharing of ideas and experiences between the grantees in attendance. We used this blog to share many of </span><a href="http://googlegrants.blogspot.com/search?q=workshop+best+practices" id="rsp6" target="_blank" title="the best practices discussed at the workshop"><span class="Apple-style-span" style="font-size: small;">the best practices discussed at the workshop</span></a><span class="Apple-style-span" style="font-size: small;"> with those who weren't in attendance.<br /></span></span></li><li><span><span class="Apple-style-span" style="font-size: small;">Google Grants YouTube Channel: We launched this channel in late summer with several videos from the workshop. Through this channel, we're again able to share the knowledge and community built at the workshop with those who were unable to attend and we plan to expand on our video content in 2010. Check out </span><a href="//www.youtube.com/user/GoogleGrants" id="gcah" target="_blank" title="our chanel videos"><span class="Apple-style-span" style="font-size: small;">our channel's videos</span></a><span class="Apple-style-span" style="font-size: small;"> now if you haven't already.</span></span></li><li><span><span class="Apple-style-span" style="font-size: small;">User Discussion Forum: The </span><a href="//www.google.com/support/forum/p/grants?hl=en" id="wzgm" target="_blank" title="Google Grants Help Forum"><span class="Apple-style-span" style="font-size: small;">Google Grants Help Forum</span></a><span class="Apple-style-span" style="font-size: small;"> was revamped this year to enable grantees to more easily post questions and offer answers to other grantees. This resource has been very successful at building community, as grantees directly support each other and connect through the forum.<br /></span></span></li><li><span><span class="Apple-style-span" style="font-size: small;">Webinars: Over the past year, we've also built community through educational webinars for grantees and interested non-profits. These events offer opportunities to learn more about the program and how to make your grant more effective for your organization. We held several webinars with </span><a href="http://www.nten.org/" id="t-:i" target="_blank" title="NTEN, the Nonprofit Technology Network"><span class="Apple-style-span" style="font-size: small;">NTEN, the Nonprofit Technology Network</span></a><span class="Apple-style-span" style="font-size: small;"> in 2009. You can search our blog for </span><a href="http://googlegrants.blogspot.com/search?q=google+grants+webinar" id="mpvg" target="_blank" title="posts about past webinars"><span class="Apple-style-span" style="font-size: small;">posts about past webinars</span></a><span class="Apple-style-span" style="font-size: small;"> and also learn about </span><a href="http://googlegrants.blogspot.com/2009/11/resource-round-up-for-november.html" id="db__" target="_blank" title="webinars we have planned for 2010"><span class="Apple-style-span" style="font-size: small;">webinars we have planned for 2010</span></a><span class="Apple-style-span" style="font-size: small;"> in a recent post. These events are a perfect way for grantees to connect with our team and hear questions and feedback directly from fellow grantees in the program.<br /></span></span></li><li><span><span class="Apple-style-span" style="font-size: small;">Conferences: Attending non-profit conferences has also been effective in spreading awareness of the program and enabling grantees to connect. Our team had a presence at several conferences in 2009, including the </span><a href="http://www.volunteeringandservice.org/" id="cojn" target="_blank" title="National Conference on Volunteering and Service"><span class="Apple-style-span" style="font-size: small;">National Conference on Volunteering and Service</span></a><span class="Apple-style-span" style="font-size: small;"> and </span><a href="http://www.nten.org/ntc" id="ue5p" target="_blank" title="NTEN's Nonprofit Technology Conference"><span class="Apple-style-span" style="font-size: small;">NTEN's Nonprofit Technology Conference</span></a><span class="Apple-style-span" style="font-size: small;">. We hope grantees who attended such conferences used the opportunity as a way to network and share with other grantees in attendance. If you haven't attended non-profit conferences to date, we recommend checking one out in 2010, as they provide great resources, ideas, and networking opportunities to organizations of any size.<br /></span></span></li><li><span><span class="Apple-style-span" style="font-size: small;">Google Grants Blog: Finally, 2009 has seen a significant growth in readership of </span><a href="http://googlegrants.blogspot.com/" id="a.55" target="_blank" title="this blog"><span class="Apple-style-span" style="font-size: small;">this blog</span></a><span class="Apple-style-span" style="font-size: small;">, which is a great resource for our grantees to learn and connect through. We hope you enjoy reading our articles and especially learning a bit more about your fellow grantees through best practice posts.<br /></span></span></li></ul><span><span class="Apple-style-span" style="font-size: small;"><br /></span> </span><span style="font-family:georgia;"><span class="Apple-style-span" style="font-size: small;">We sincerely hope you felt more like part of a Google Grantee community in 2009. If you are looking for more, be sure to get involved through avenues like those discussed above and use 2010 as a year to more closely connect with your fellow grantees! </span></span><span class="Apple-style-span" style="font-size: small;"><br /><br /></span><span class="byline-author"><span class="Apple-style-span" style="font-size: small;">Posted by Kristie Mun, Google Grants Team</span></span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/12/building-community-of-grantees.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Building a Community of Grantees&url=https://googlefornonprofits.blogspot.com/2009/12/building-community-of-grantees.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/12/building-community-of-grantees.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/12/building-community-of-grantees.html' data-url='https://googlefornonprofits.blogspot.com/2009/12/building-community-of-grantees.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/12/building-community-of-grantees.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> </span> </div> </div> </div> <div class='post' data-id='6173518717547408209' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/12/climate-change-in-google-earth.html' itemprop='url' title='Climate change in Google Earth'> Climate change in Google Earth </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, December 8, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;font-family:'Times New Roman';font-size:medium;"><span class="Apple-style-span" style=";font-family:Verdana;font-size:13;">We wanted to share a recent story about an organization who used a savvy combination of resources to bring awareness to their cause.<br /><br /><div style="margin-top: 0px; margin-bottom: 0px;"><span class="Apple-style-span" style="background-color: rgb(255, 255, 255);">The exciting thing about the strategy employed by the Coal River Mountain Wind Project is how they combined highly relevant Google tools to get their message across. </span></div><span class="Apple-style-span" style="background-color: rgb(255, 255, 255);"><br /></span><div style="margin-top: 0px; margin-bottom: 0px;"><span class="Apple-style-span" style="background-color: rgb(255, 255, 255);">When working on your own organization's strategies, we'd like to encourage all of you to focus on using the tools most relevant to your message and seek out new ways to get your story to those who can help you achieve your mission.</span></div><span class="Apple-style-span" style="background-color: rgb(255, 255, 255);"><br /></span><div style="margin-top: 0px; margin-bottom: 0px;"><span class="Apple-style-span"><span class="Apple-style-span" style="background-color: rgb(255, 255, 255);"><span class="Apple-style-span"><span class="Apple-style-span" style="background-color: rgb(255, 255, 255);"><span class="Apple-style-span"><span class="Apple-style-span" style="background-color: rgb(249, 203, 156);"><span class="Apple-style-span" style="background-color: rgb(255, 255, 255);">Follow the links in the article below to learn more about the tools used by Coal River Mountain Wind Project.</span></span></span></span></span></span></span><span class="Apple-style-span" style="background-color: rgb(249, 203, 156);"></span></div></span></span><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;font-family:'Times New Roman';font-size:medium;"><span class="Apple-style-span" style=";font-family:Verdana;font-size:13;"><span class="Apple-style-span"></span><div style="margin-top: 0px; margin-bottom: 0px;"><span class="Apple-style-span"><span class="Apple-style-span" style="background-color: rgb(255, 255, 255);"><span class="Apple-style-span"><span class="Apple-style-span" style="background-color: rgb(255, 255, 255);"><span class="Apple-style-span"><span class="Apple-style-span" style="background-color: rgb(249, 203, 156);"><span class="Apple-style-span"><span class="Apple-style-span" style="background-color: rgb(249, 203, 156);"></span></span><br /></span></span></span></span></span></span><h1 class="documentFirstHeading" style="font-size: 18pt;">Last Mountain Standing: Coal River Valley Residents Fight for Wind Farm</h1><b>The last intact mountain in West Virginia's Coal River Valley is slated for mountaintop removal coal mining. Local residents have other ideas.<span class="Apple-converted-space"> </span></b><br /><div style="margin-top: 0px; margin-bottom: 0px; text-align: right;"><br /></div><i>The following post was written collaboratively between </i><a href="http://www.yesmagazine.org/" id="c1gb" target="_blank" title="YES! Magazine">YES! Magazine</a><i>,<span class="Apple-converted-space"> </span><a href="http://www.appvoices.org/" id="mbom" target="_blank" title="Appalachian Voices">Appalachian Voices</a>, and the<span class="Apple-converted-space"> </span><a href="http://www.coalriverwind.org/" id="of5p" target="_blank" title="Coal River Wind Project">Coal River Wind Project</a>, based on<span class="Apple-converted-space"> </span><a href="http://www.yesmagazine.org/planet/last-mountain-standing" id="eak_" target="_blank" title="an article">an article</a><span class="Apple-converted-space"> </span>which appeared in YES! Magazine on November 24, 2009</i><br /><div class="articleSubheadline" style="margin-top: 0px; margin-bottom: 0px;">- - - - - - - - - - - - - - - - - - - - - -<br /><br /></div><p style="margin: 0px;">A mountaintop removal coal company has begun to demolish the last intact mountain in West Virginia's Coal River Valley. Residents are demanding a wind farm instead.</p><p style="margin: 0px;"><br /></p><p style="margin: 0px;">Massey Energy, the fourth largest coal company in the U.S., has plans to level 6,000 acres of Coal River Mountain and its pristine hardwood forest.<span class="Apple-converted-space"> </span><br /></p><p style="margin: 0px;"><br /></p><p style="margin: 0px;">Coal River Mountain is a place that inspires countless stories and where locals have enjoyed hiking, hunting, and gathering ginseng and morel mushrooms for generations. It’s also a top-rated potential site for the production of wind energy.<br /></p><p style="margin: 0px;"><br /></p><p style="margin: 0px;"><a href="http://cms.yesmagazine.org/issues/climate-action/climate-hero-lorelei-scarbro" id="p:2h" target="_blank" title="Lorelei Scarbro">Lorelei Scarbro</a>'s property borders Coal River Mountain. She was born and raised in West Virginia and her father, grandfather, and husband were all coal miners. She lives in a house her husband built, next door to the family cemetery where he is buried. As Massey continues to blast, everything, including her life, is at risk.<br /></p><p style="margin: 0px;"><br /></p><p style="margin: 0px;">Lorelei and others in her community have rallied behind an alternative to mountaintop removal—a 328 megawatt wind farm. The group formed the<span class="Apple-converted-space"> </span><a class="external-link" href="http://www.coalriverwind.org/" target="_blank">Coal River Mountain Wind Project</a><span class="Apple-converted-space"> </span>and commissioned a study which found that a wind farm on the mountain would provide $1.7 million in annual revenue and create skilled labor jobs for the community.</p><p style="margin: 0px;"><br /></p><p style="margin: 0px;">Coal River Wind also teamed up with<span class="Apple-converted-space"> </span><a href="http://www.appvoices.org/" id="fesk" target="_blank" title="Appalachian Voices">Appalachian Voices</a><span class="Apple-converted-space"> </span>and<span class="Apple-converted-space"> </span><a href="http://earth.google.com/outreach/" id="t22f" target="_blank" title="Google Earth Outreach">Google Earth Outreach</a><span class="Apple-converted-space"> </span>to create an interactive<span class="Apple-converted-space"> </span><a href="//www.google.com/landing/cop15/" id="mp7f" target="_blank" title="Google Earth tour and an accompanying video" style="color: rgb(85, 26, 139);">Google Earth tour and an accompanying video</a><span class="Apple-converted-space"> </span>of the mountain's plight. The tour will be on display at the<span class="Apple-converted-space"> </span><a href="http://en.cop15.dk/" id="f..r" target="_blank" title="United Nations Climate Change Conference">United Nations Climate Change Conference</a><span class="Apple-converted-space"> </span>from December 7-18, 2009, as well as the Google COP15 <a href="//www.google.com/landing/cop15/" id="o7iu" target="_blank" title="companion site" style="color: rgb(85, 26, 139);">site</a>.<br /></p><br /><br /><object height="344" width="425"><param name="movie" value="//www.youtube.com/v/vIwO9Z3IlRo&rel=0&color1=0xb1b1b1&color2=0xcfcfcf&hl=en_US&feature=player_embedded&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="//www.youtube.com/v/vIwO9Z3IlRo&rel=0&color1=0xb1b1b1&color2=0xcfcfcf&hl=en_US&feature=player_embedded&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="425" height="344"></embed></object><br /><br /><p style="margin: 0px;">"Google Earth has made it possible for us to show the world that this mountain is a symbol of hope," Lorelei said. "If we can save this mountain and begin developing sustainable jobs and renewable energy, maybe we can have an impact on the climate crisis that faces us all."<br /></p><p style="margin: 0px;"><br /></p><p style="margin: 0px;">The news of the blasting is hardly unique in a region where, each week,<span class="Apple-converted-space"> </span><a href="http://www.ilovemountains.org/" id="oxhq" target="_blank" title="mountaintop removal coal mining">mountaintop removal coal mining</a><span class="Apple-style-span"><span class="Apple-style-span" style="background-color: rgb(255, 255, 255);"><span class="Apple-converted-space"> </span>operations<span class="Apple-converted-space"> </span></span></span>detonate an amount of explosives equivalent to that of the atomic bomb dropped on Hiroshima. Obliterated mountaintops are pushed into neighboring valleys, burying headwater streams and contaminating drinking water with heavy metals. To date, a staggering 500 mountains have been destroyed, and over 2,000 miles of headwater streams have been buried and polluted.<br /></p><p style="margin: 0px;"><br /></p><div style="margin-top: 0px; margin-bottom: 0px; text-align: left;">The force of the explosions are so powerful that they shake houses throughout the valley. Less than 100 yards from the blasting site lies Massey's immense earthen<span class="Apple-converted-space"> </span><a href="http://www.sludgesafety.org/coal_sludge.html" id="s.:j" target="_blank" title="Brushy Fork Impoundment">Brushy Fork Impoundment</a>; at 954 feet tall, it is the largest lake of coal sludge in the Western Hemisphere, containing 8.2 billion gallons of toxic waste. If the impoundment fails, Massey itself estimates that almost a thousand people would lose their lives.</div><p style="margin: 0px;"><br /></p><p style="margin: 0px;">A lot of people have asked Lorelei, "Why don't you move?" Her response is, "We don't live where they mine coal. They mine coal where we live."<br /></p><p style="margin: 0px;"><br /></p><p style="margin: 0px;">Coal River Mountain Wind Project is hosting a<span class="Apple-converted-space"> </span><a href="http://savecoalrivermountain.org/" id="j5g1" target="_blank" title="demonstration on Dec. 7">demonstration on Dec. 7</a><span class="Apple-converted-space"> </span>in Charleston, W.Va., to save Coal River Mountain.</p><br />- - -<br /><br />Jed Grubbs wrote this article for<span class="Apple-converted-space"> </span><a href="http://www.yesmagazine.org/" id="t.yr" target="_blank" title="YES! Magazine">YES! Magazine</a>, a national, nonprofit media organization that fuses powerful ideas with practical actions. Jed works with<span class="Apple-converted-space"> </span><a href="http://www.appvoices.org/" id="a:un" target="_blank" title="Appalachian Voices">Appalachian Voices</a>, a non-profit organization based in Charlottesville, Virginia that works to stop mountaintop removal.<span class="Apple-converted-space"><br /></span></div></span></span><br /><br /><span class="byline-author">Posted by Tanya Keen, Google Earth Outreach Team</span> </script> <noscript> <span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;font-family:'Times New Roman';font-size:medium;"><span class="Apple-style-span" style=";font-family:Verdana;font-size:13;">We wanted to share a recent story about an organization who used a savvy combination of resources to bring awareness to their cause.<br /><br /><div style="margin-top: 0px; margin-bottom: 0px;"><span class="Apple-style-span" style="background-color: rgb(255, 255, 255);">The exciting thing about the strategy employed by the Coal River Mountain Wind Project is how they combined highly relevant Google tools to get their message across. </span></div><span class="Apple-style-span" style="background-color: rgb(255, 255, 255);"><br /></span><div style="margin-top: 0px; margin-bottom: 0px;"><span class="Apple-style-span" style="background-color: rgb(255, 255, 255);">When working on your own organization's strategies, we'd like to encourage all of you to focus on using the tools most relevant to your message and seek out new ways to get your story to those who can help you achieve your mission.</span></div><span class="Apple-style-span" style="background-color: rgb(255, 255, 255);"><br /></span><div style="margin-top: 0px; margin-bottom: 0px;"><span class="Apple-style-span"><span class="Apple-style-span" style="background-color: rgb(255, 255, 255);"><span class="Apple-style-span"><span class="Apple-style-span" style="background-color: rgb(255, 255, 255);"><span class="Apple-style-span"><span class="Apple-style-span" style="background-color: rgb(249, 203, 156);"><span class="Apple-style-span" style="background-color: rgb(255, 255, 255);">Follow the links in the article below to learn more about the tools used by Coal River Mountain Wind Project.</span></span></span></span></span></span></span><span class="Apple-style-span" style="background-color: rgb(249, 203, 156);"></span></div></span></span><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;font-family:'Times New Roman';font-size:medium;"><span class="Apple-style-span" style=";font-family:Verdana;font-size:13;"><span class="Apple-style-span"></span><div style="margin-top: 0px; margin-bottom: 0px;"><span class="Apple-style-span"><span class="Apple-style-span" style="background-color: rgb(255, 255, 255);"><span class="Apple-style-span"><span class="Apple-style-span" style="background-color: rgb(255, 255, 255);"><span class="Apple-style-span"><span class="Apple-style-span" style="background-color: rgb(249, 203, 156);"><span class="Apple-style-span"><span class="Apple-style-span" style="background-color: rgb(249, 203, 156);"></span></span><br /></span></span></span></span></span></span><h1 class="documentFirstHeading" style="font-size: 18pt;">Last Mountain Standing: Coal River Valley Residents Fight for Wind Farm</h1><b>The last intact mountain in West Virginia's Coal River Valley is slated for mountaintop removal coal mining. Local residents have other ideas.<span class="Apple-converted-space"> </span></b><br /><div style="margin-top: 0px; margin-bottom: 0px; text-align: right;"><br /></div><i>The following post was written collaboratively between </i><a href="http://www.yesmagazine.org/" id="c1gb" target="_blank" title="YES! Magazine">YES! Magazine</a><i>,<span class="Apple-converted-space"> </span><a href="http://www.appvoices.org/" id="mbom" target="_blank" title="Appalachian Voices">Appalachian Voices</a>, and the<span class="Apple-converted-space"> </span><a href="http://www.coalriverwind.org/" id="of5p" target="_blank" title="Coal River Wind Project">Coal River Wind Project</a>, based on<span class="Apple-converted-space"> </span><a href="http://www.yesmagazine.org/planet/last-mountain-standing" id="eak_" target="_blank" title="an article">an article</a><span class="Apple-converted-space"> </span>which appeared in YES! Magazine on November 24, 2009</i><br /><div class="articleSubheadline" style="margin-top: 0px; margin-bottom: 0px;">- - - - - - - - - - - - - - - - - - - - - -<br /><br /></div><p style="margin: 0px;">A mountaintop removal coal company has begun to demolish the last intact mountain in West Virginia's Coal River Valley. Residents are demanding a wind farm instead.</p><p style="margin: 0px;"><br /></p><p style="margin: 0px;">Massey Energy, the fourth largest coal company in the U.S., has plans to level 6,000 acres of Coal River Mountain and its pristine hardwood forest.<span class="Apple-converted-space"> </span><br /></p><p style="margin: 0px;"><br /></p><p style="margin: 0px;">Coal River Mountain is a place that inspires countless stories and where locals have enjoyed hiking, hunting, and gathering ginseng and morel mushrooms for generations. It’s also a top-rated potential site for the production of wind energy.<br /></p><p style="margin: 0px;"><br /></p><p style="margin: 0px;"><a href="http://cms.yesmagazine.org/issues/climate-action/climate-hero-lorelei-scarbro" id="p:2h" target="_blank" title="Lorelei Scarbro">Lorelei Scarbro</a>'s property borders Coal River Mountain. She was born and raised in West Virginia and her father, grandfather, and husband were all coal miners. She lives in a house her husband built, next door to the family cemetery where he is buried. As Massey continues to blast, everything, including her life, is at risk.<br /></p><p style="margin: 0px;"><br /></p><p style="margin: 0px;">Lorelei and others in her community have rallied behind an alternative to mountaintop removal—a 328 megawatt wind farm. The group formed the<span class="Apple-converted-space"> </span><a class="external-link" href="http://www.coalriverwind.org/" target="_blank">Coal River Mountain Wind Project</a><span class="Apple-converted-space"> </span>and commissioned a study which found that a wind farm on the mountain would provide $1.7 million in annual revenue and create skilled labor jobs for the community.</p><p style="margin: 0px;"><br /></p><p style="margin: 0px;">Coal River Wind also teamed up with<span class="Apple-converted-space"> </span><a href="http://www.appvoices.org/" id="fesk" target="_blank" title="Appalachian Voices">Appalachian Voices</a><span class="Apple-converted-space"> </span>and<span class="Apple-converted-space"> </span><a href="http://earth.google.com/outreach/" id="t22f" target="_blank" title="Google Earth Outreach">Google Earth Outreach</a><span class="Apple-converted-space"> </span>to create an interactive<span class="Apple-converted-space"> </span><a href="//www.google.com/landing/cop15/" id="mp7f" target="_blank" title="Google Earth tour and an accompanying video" style="color: rgb(85, 26, 139);">Google Earth tour and an accompanying video</a><span class="Apple-converted-space"> </span>of the mountain's plight. The tour will be on display at the<span class="Apple-converted-space"> </span><a href="http://en.cop15.dk/" id="f..r" target="_blank" title="United Nations Climate Change Conference">United Nations Climate Change Conference</a><span class="Apple-converted-space"> </span>from December 7-18, 2009, as well as the Google COP15 <a href="//www.google.com/landing/cop15/" id="o7iu" target="_blank" title="companion site" style="color: rgb(85, 26, 139);">site</a>.<br /></p><br /><br /><object height="344" width="425"><param name="movie" value="//www.youtube.com/v/vIwO9Z3IlRo&rel=0&color1=0xb1b1b1&color2=0xcfcfcf&hl=en_US&feature=player_embedded&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="//www.youtube.com/v/vIwO9Z3IlRo&rel=0&color1=0xb1b1b1&color2=0xcfcfcf&hl=en_US&feature=player_embedded&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="425" height="344"></embed></object><br /><br /><p style="margin: 0px;">"Google Earth has made it possible for us to show the world that this mountain is a symbol of hope," Lorelei said. "If we can save this mountain and begin developing sustainable jobs and renewable energy, maybe we can have an impact on the climate crisis that faces us all."<br /></p><p style="margin: 0px;"><br /></p><p style="margin: 0px;">The news of the blasting is hardly unique in a region where, each week,<span class="Apple-converted-space"> </span><a href="http://www.ilovemountains.org/" id="oxhq" target="_blank" title="mountaintop removal coal mining">mountaintop removal coal mining</a><span class="Apple-style-span"><span class="Apple-style-span" style="background-color: rgb(255, 255, 255);"><span class="Apple-converted-space"> </span>operations<span class="Apple-converted-space"> </span></span></span>detonate an amount of explosives equivalent to that of the atomic bomb dropped on Hiroshima. Obliterated mountaintops are pushed into neighboring valleys, burying headwater streams and contaminating drinking water with heavy metals. To date, a staggering 500 mountains have been destroyed, and over 2,000 miles of headwater streams have been buried and polluted.<br /></p><p style="margin: 0px;"><br /></p><div style="margin-top: 0px; margin-bottom: 0px; text-align: left;">The force of the explosions are so powerful that they shake houses throughout the valley. Less than 100 yards from the blasting site lies Massey's immense earthen<span class="Apple-converted-space"> </span><a href="http://www.sludgesafety.org/coal_sludge.html" id="s.:j" target="_blank" title="Brushy Fork Impoundment">Brushy Fork Impoundment</a>; at 954 feet tall, it is the largest lake of coal sludge in the Western Hemisphere, containing 8.2 billion gallons of toxic waste. If the impoundment fails, Massey itself estimates that almost a thousand people would lose their lives.</div><p style="margin: 0px;"><br /></p><p style="margin: 0px;">A lot of people have asked Lorelei, "Why don't you move?" Her response is, "We don't live where they mine coal. They mine coal where we live."<br /></p><p style="margin: 0px;"><br /></p><p style="margin: 0px;">Coal River Mountain Wind Project is hosting a<span class="Apple-converted-space"> </span><a href="http://savecoalrivermountain.org/" id="j5g1" target="_blank" title="demonstration on Dec. 7">demonstration on Dec. 7</a><span class="Apple-converted-space"> </span>in Charleston, W.Va., to save Coal River Mountain.</p><br />- - -<br /><br />Jed Grubbs wrote this article for<span class="Apple-converted-space"> </span><a href="http://www.yesmagazine.org/" id="t.yr" target="_blank" title="YES! Magazine">YES! Magazine</a>, a national, nonprofit media organization that fuses powerful ideas with practical actions. Jed works with<span class="Apple-converted-space"> </span><a href="http://www.appvoices.org/" id="a:un" target="_blank" title="Appalachian Voices">Appalachian Voices</a>, a non-profit organization based in Charlottesville, Virginia that works to stop mountaintop removal.<span class="Apple-converted-space"><br /></span></div></span></span><br /><br /><span class="byline-author">Posted by Tanya Keen, Google Earth Outreach Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/12/climate-change-in-google-earth.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Climate change in Google Earth&url=https://googlefornonprofits.blogspot.com/2009/12/climate-change-in-google-earth.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/12/climate-change-in-google-earth.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/12/climate-change-in-google-earth.html' data-url='https://googlefornonprofits.blogspot.com/2009/12/climate-change-in-google-earth.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/12/climate-change-in-google-earth.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20Products' rel='tag'> Google Products </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits' rel='tag'> Resources for Non-Profits </a> </span> </div> </div> </div> <div class='post' data-id='5541984931944435488' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/12/google-grants-blog-in-your-language.html' itemprop='url' title='The Google Grants Blog in your language'> The Google Grants Blog in your language </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Friday, December 4, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> With readers from more than 16 countries around the world, and more joining us every day, we thought it might be helpful to add a new feature to the blog so that you could read blog posts in your own language.<br /><br /><div>All you have to do is choose your language from the drop-down menu on the right side bar under "Select Language" and watch as <a href="http://translate.google.com/translate_tools?hl=en&sl=es&tl=en" id="w:30" target="_blank" title="Google Translate's technology">Google Translate's technology</a> translates our English content into your chosen language. </div><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiE7S0izIM7Yh3xh6Z8_DpZ2ttDOKUwhbuqjYfOdUbpD9E0gXf_eXcPe_Z58a1XkiDYWtavaYdsxvw8rVBcwZvdQ5okh2cEx1szKmSbiWTo7Bc1psNaVuSSE5d0XntxhSdTsu-2DWSgQcI/s1600-h/translate.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5411542042553679106" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiE7S0izIM7Yh3xh6Z8_DpZ2ttDOKUwhbuqjYfOdUbpD9E0gXf_eXcPe_Z58a1XkiDYWtavaYdsxvw8rVBcwZvdQ5okh2cEx1szKmSbiWTo7Bc1psNaVuSSE5d0XntxhSdTsu-2DWSgQcI/s320/translate.jpg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 144px; height: 320px;" /></a><br /><div>We've had some good feedback on the quality of the translations, but your input is always welcomed. Check out the <a href="http://groups.google.com/group/google-translate" id="gt26" target="_blank" title="Google Translate discussion group">Google Translate discussion group</a> to contribute to the conversation and improve Google Translate for all users. Or, if you're using <a href="http://translate.google.com/#" id="xxg0" target="_blank" title="Google Translate">Google Translate</a> outside of the blog <span>and notice that our translation could be better, click </span>"Contribute a better translation" to suggest improvements.</div><div><br />While we'll continue to post in English, we're working on adding contributions in other languages and hope that you'll enjoy following along with the blog in the language of your choice.<br /></div><br /><br /><span class="byline-author">Posted by Jessica Vaughan, Google Grants Team</span> </script> <noscript> With readers from more than 16 countries around the world, and more joining us every day, we thought it might be helpful to add a new feature to the blog so that you could read blog posts in your own language.<br /><br /><div>All you have to do is choose your language from the drop-down menu on the right side bar under "Select Language" and watch as <a href="http://translate.google.com/translate_tools?hl=en&sl=es&tl=en" id="w:30" target="_blank" title="Google Translate's technology">Google Translate's technology</a> translates our English content into your chosen language. </div><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiE7S0izIM7Yh3xh6Z8_DpZ2ttDOKUwhbuqjYfOdUbpD9E0gXf_eXcPe_Z58a1XkiDYWtavaYdsxvw8rVBcwZvdQ5okh2cEx1szKmSbiWTo7Bc1psNaVuSSE5d0XntxhSdTsu-2DWSgQcI/s1600-h/translate.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5411542042553679106" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiE7S0izIM7Yh3xh6Z8_DpZ2ttDOKUwhbuqjYfOdUbpD9E0gXf_eXcPe_Z58a1XkiDYWtavaYdsxvw8rVBcwZvdQ5okh2cEx1szKmSbiWTo7Bc1psNaVuSSE5d0XntxhSdTsu-2DWSgQcI/s320/translate.jpg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 144px; height: 320px;" /></a><br /><div>We've had some good feedback on the quality of the translations, but your input is always welcomed. Check out the <a href="http://groups.google.com/group/google-translate" id="gt26" target="_blank" title="Google Translate discussion group">Google Translate discussion group</a> to contribute to the conversation and improve Google Translate for all users. Or, if you're using <a href="http://translate.google.com/#" id="xxg0" target="_blank" title="Google Translate">Google Translate</a> outside of the blog <span>and notice that our translation could be better, click </span>"Contribute a better translation" to suggest improvements.</div><div><br />While we'll continue to post in English, we're working on adding contributions in other languages and hope that you'll enjoy following along with the blog in the language of your choice.<br /></div><br /><br /><span class="byline-author">Posted by Jessica Vaughan, Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/12/google-grants-blog-in-your-language.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:The Google Grants Blog in your language&url=https://googlefornonprofits.blogspot.com/2009/12/google-grants-blog-in-your-language.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/12/google-grants-blog-in-your-language.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/12/google-grants-blog-in-your-language.html' data-url='https://googlefornonprofits.blogspot.com/2009/12/google-grants-blog-in-your-language.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/12/google-grants-blog-in-your-language.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits' rel='tag'> Resources for Non-Profits </a> </span> </div> </div> </div> <div class='post' data-id='4094809761938814984' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/12/webinar-recap-intro-to-google-grants.html' itemprop='url' title='Webinar Recap: Intro to Google Grants'> Webinar Recap: Intro to Google Grants </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, December 3, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span style="font-family:georgia;font-size:100%;">Earlier this month, I had the pleasure of leading an introductory session about the <a href="//www.google.com/grants/" id="zwer" target="_blank" title="Google Grants program">Google Grants program</a> with our friends at <a href="http://www.nten.org/" id="fuul" target="_blank" title="NTEN, the Nonprofit Technology Network"><span class="blsp-spelling-error" id="SPELLING_ERROR_0">NTEN</span>, the Nonprofit Technology Network</a>, and many non-profits interested in the program. During this 90-minute <span class="blsp-spelling-error" id="SPELLING_ERROR_1">webinar</span>, I covered the basics of the Grants program and <a href="https://www.google.com/accounts/ServiceLogin?service=adwords&cd=null&hl=en-US&ltmpl=adwords&passive=true&ifr=false&alwf=true&continue=https://adwords.google.com/select/gaiaauth%3Fapt%3DNone%26ugl%3Dtrue" id="qfya" target="_blank" title="Google AdWords">Google AdWords</a>, the advertising system through which Google Grants ads are run. I also discussed program details, eligibility guidelines, the application process, common questions, and helpful resources for prospective grantees, as well as answered thoughtful questions from the audience.<br /><br />If you are interested in these topics but could not attend the session, you can review the <span class="blsp-spelling-error" id="SPELLING_ERROR_2">webinar</span> materials <a href="http://www.nten.org/events/webinar/2009/11/19/member-appreciation-webinar-what-google-grants-introduction-google-grants-program#tabs-event-2" id="paxh" target="_blank" title="here">here</a>. You can also purchase a link to the session's audio recording <a href="http://www.nten.org/events/webinar/2009/11/19/member-appreciation-webinar-what-google-grants-introduction-google-grants-program#tabs-event-1" id="qw2t" target="_blank" title="here">here</a>.<br /><br />If you are a current grantee and are interested in educational <span class="blsp-spelling-error" id="SPELLING_ERROR_3">webinars</span> on the Google Grants program, please review <span class="blsp-spelling-error" id="SPELLING_ERROR_4">NTEN's</span> website for details about our upcoming <a href="http://www.nten.org/events/webinar/2010/01/14/google-grants-beginner-webinar-series-learning-use-and-maximize-your-google-grant" id="pyvd" target="_blank" title="Beginner series">Beginner series</a> taking place in January and our <a href="http://www.nten.org/events/webinar/2010/02/25/google-grants-advanced-webinar-series-maximizing-your-google-grant-meet-your-organizations-goals" id="fvre" target="_blank" title="Advanced series">Advanced series</a> starting in late February.</span><br /><br /><span class="byline-author">Posted by Kristie <span class="blsp-spelling-error" id="SPELLING_ERROR_5">Ferketich</span>, Google Grants Team</span> </script> <noscript> <span style="font-family:georgia;font-size:100%;">Earlier this month, I had the pleasure of leading an introductory session about the <a href="//www.google.com/grants/" id="zwer" target="_blank" title="Google Grants program">Google Grants program</a> with our friends at <a href="http://www.nten.org/" id="fuul" target="_blank" title="NTEN, the Nonprofit Technology Network"><span class="blsp-spelling-error" id="SPELLING_ERROR_0">NTEN</span>, the Nonprofit Technology Network</a>, and many non-profits interested in the program. During this 90-minute <span class="blsp-spelling-error" id="SPELLING_ERROR_1">webinar</span>, I covered the basics of the Grants program and <a href="https://www.google.com/accounts/ServiceLogin?service=adwords&cd=null&hl=en-US&ltmpl=adwords&passive=true&ifr=false&alwf=true&continue=https://adwords.google.com/select/gaiaauth%3Fapt%3DNone%26ugl%3Dtrue" id="qfya" target="_blank" title="Google AdWords">Google AdWords</a>, the advertising system through which Google Grants ads are run. I also discussed program details, eligibility guidelines, the application process, common questions, and helpful resources for prospective grantees, as well as answered thoughtful questions from the audience.<br /><br />If you are interested in these topics but could not attend the session, you can review the <span class="blsp-spelling-error" id="SPELLING_ERROR_2">webinar</span> materials <a href="http://www.nten.org/events/webinar/2009/11/19/member-appreciation-webinar-what-google-grants-introduction-google-grants-program#tabs-event-2" id="paxh" target="_blank" title="here">here</a>. You can also purchase a link to the session's audio recording <a href="http://www.nten.org/events/webinar/2009/11/19/member-appreciation-webinar-what-google-grants-introduction-google-grants-program#tabs-event-1" id="qw2t" target="_blank" title="here">here</a>.<br /><br />If you are a current grantee and are interested in educational <span class="blsp-spelling-error" id="SPELLING_ERROR_3">webinars</span> on the Google Grants program, please review <span class="blsp-spelling-error" id="SPELLING_ERROR_4">NTEN's</span> website for details about our upcoming <a href="http://www.nten.org/events/webinar/2010/01/14/google-grants-beginner-webinar-series-learning-use-and-maximize-your-google-grant" id="pyvd" target="_blank" title="Beginner series">Beginner series</a> taking place in January and our <a href="http://www.nten.org/events/webinar/2010/02/25/google-grants-advanced-webinar-series-maximizing-your-google-grant-meet-your-organizations-goals" id="fvre" target="_blank" title="Advanced series">Advanced series</a> starting in late February.</span><br /><br /><span class="byline-author">Posted by Kristie <span class="blsp-spelling-error" id="SPELLING_ERROR_5">Ferketich</span>, Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/12/webinar-recap-intro-to-google-grants.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Webinar Recap: Intro to Google Grants&url=https://googlefornonprofits.blogspot.com/2009/12/webinar-recap-intro-to-google-grants.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/12/webinar-recap-intro-to-google-grants.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/12/webinar-recap-intro-to-google-grants.html' data-url='https://googlefornonprofits.blogspot.com/2009/12/webinar-recap-intro-to-google-grants.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/12/webinar-recap-intro-to-google-grants.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/AdWords%20Basics' rel='tag'> AdWords Basics </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grantees' rel='tag'> Grantees </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> </span> </div> </div> </div> <div class='post' data-id='1195614658344019892' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/11/resource-round-up-for-november.html' itemprop='url' title='Resource round-up for November'> Resource round-up for November </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, November 24, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> This month's resource round-up for November includes information about how to make social networking work for your organization, pairing philanthropic bloggers and corporate giving programs, upcoming webinars for beginning to advanced Google Grantees, and an opportunity for your organization to be featured on the YouTube homepage.<br /><br /><span style="font-weight: bold;">Using social networking to your organization's advantage</span><br />In <a href="http://www.nytimes.com/2009/11/12/giving/12FACE.html">this recent New York Times article</a>, a variety of social networking strategies and goals - ranging from donations to awareness to developing strong online followings - are discussed. An important message from the article emphasizes that every social networking strategy isn't a fit for all organizations. Choose the ones that make the most sense for your org and its goals.<br />If you think that a Facebook presence would be beneficial for your org, there is a webinar coming up on <a href="http://www.nten.org">NTEN </a>(Nonprofit Technology Network) that can help you <a href="http://www.nten.org/events/webinar/2009/12/02/webinar-series-become-facebook-rockstar">become a Facebook rockstar</a>.<br /><br /><span style="font-weight: bold;">Blogging for dollars</span><br />A new org, <a href="http://www.prweb.com/releases/2009/11/prweb3201934.htm">Bloganthropy</a>, looks to pair philanthropic bloggers with corporate giving for the greater good.<br /><br /><span style="font-weight: bold;">Google Grants Webinar series'</span><br />If you missed the last Google Grants webinar series, you can sign up now for the upcoming webinars in two upcoming series on NTEN.<br /><br /><a href="http://www.nten.org/events/webinar/2010/01/14/google-grants-beginner-webinar-series-learning-use-and-maximize-your-google-grant">Google Grants Beginner Webinar Series: Learning to Use and Maximize Your Google Grant</a><br />1/14/2010 - Setting Your Organization Up for Success with Your Google Grant<br />1/21/2010 - Learning How to Use Your Google Grant<br />1/28/2010 - Maximizing Your Google Grant to Attain Your Advertising Goals<br /><br /><a href="http://www.nten.org/events/webinar/2010/02/25/google-grants-advanced-webinar-series-maximizing-your-google-grant-meet-your-organizations-goals">Google Grants Advanced Webinar Series: Maximizing Your Google Grant To Meet Your Organization's Goals</a><br />2/25/2010 - Setting Goals and Setting Yourself Up for Success<br />3/4/2010 - Evaluating Performance and Monitoring Your Google Grants Account<br />3/11/2010 - Optimizing Your Google Grants Ads and Keywords<br />3/18/2010 - Optimizing Your Google Grants Campaign & Maximizing Your Organization's Online Initiatives<br /><br /><span style="font-weight: bold;">YouTube Video Volunteers spotlight on hunger</span><br />You may have noticed that the <a href="//www.youtube.com/videovolunteers">YouTube Video Volunteers channel</a> features various issues and gives volunteers and non-profits the opportunity to showcase their organizations. With the Thanksgiving holiday coming up, the channel has been spotlighting hunger organizations, and the top three videos will be featured on the YouTube homepage at the end of the month.<br /><br />You can submit your organization for consideration (and hopefully adoption) from a YouTube video-maker by filling out <a href="https://services.google.com/fb/forms/youtubevideovolunteers09/">this form</a>. If your org is chosen, they'll contact you to get started.<br /><br />If you come across resources that would be useful to the greater non-profit community, feel free to post it to the appropriate topic in our <a href="//www.google.com/support/forum/p/grants?hl=en">discussion group</a> so that everyone can benefit. If you'd like to review previous round-ups, just click <a href="http://googlegrants.blogspot.com/search?q=resource+round-up">here </a>and read through previous months' round-ups or search for "resource round-up" from the search box at the top of the page.<br /><br /><span class="byline-author">Posted by Jessica Vaughan, Google Grants Team</span> </script> <noscript> This month's resource round-up for November includes information about how to make social networking work for your organization, pairing philanthropic bloggers and corporate giving programs, upcoming webinars for beginning to advanced Google Grantees, and an opportunity for your organization to be featured on the YouTube homepage.<br /><br /><span style="font-weight: bold;">Using social networking to your organization's advantage</span><br />In <a href="http://www.nytimes.com/2009/11/12/giving/12FACE.html">this recent New York Times article</a>, a variety of social networking strategies and goals - ranging from donations to awareness to developing strong online followings - are discussed. An important message from the article emphasizes that every social networking strategy isn't a fit for all organizations. Choose the ones that make the most sense for your org and its goals.<br />If you think that a Facebook presence would be beneficial for your org, there is a webinar coming up on <a href="http://www.nten.org">NTEN </a>(Nonprofit Technology Network) that can help you <a href="http://www.nten.org/events/webinar/2009/12/02/webinar-series-become-facebook-rockstar">become a Facebook rockstar</a>.<br /><br /><span style="font-weight: bold;">Blogging for dollars</span><br />A new org, <a href="http://www.prweb.com/releases/2009/11/prweb3201934.htm">Bloganthropy</a>, looks to pair philanthropic bloggers with corporate giving for the greater good.<br /><br /><span style="font-weight: bold;">Google Grants Webinar series'</span><br />If you missed the last Google Grants webinar series, you can sign up now for the upcoming webinars in two upcoming series on NTEN.<br /><br /><a href="http://www.nten.org/events/webinar/2010/01/14/google-grants-beginner-webinar-series-learning-use-and-maximize-your-google-grant">Google Grants Beginner Webinar Series: Learning to Use and Maximize Your Google Grant</a><br />1/14/2010 - Setting Your Organization Up for Success with Your Google Grant<br />1/21/2010 - Learning How to Use Your Google Grant<br />1/28/2010 - Maximizing Your Google Grant to Attain Your Advertising Goals<br /><br /><a href="http://www.nten.org/events/webinar/2010/02/25/google-grants-advanced-webinar-series-maximizing-your-google-grant-meet-your-organizations-goals">Google Grants Advanced Webinar Series: Maximizing Your Google Grant To Meet Your Organization's Goals</a><br />2/25/2010 - Setting Goals and Setting Yourself Up for Success<br />3/4/2010 - Evaluating Performance and Monitoring Your Google Grants Account<br />3/11/2010 - Optimizing Your Google Grants Ads and Keywords<br />3/18/2010 - Optimizing Your Google Grants Campaign & Maximizing Your Organization's Online Initiatives<br /><br /><span style="font-weight: bold;">YouTube Video Volunteers spotlight on hunger</span><br />You may have noticed that the <a href="//www.youtube.com/videovolunteers">YouTube Video Volunteers channel</a> features various issues and gives volunteers and non-profits the opportunity to showcase their organizations. With the Thanksgiving holiday coming up, the channel has been spotlighting hunger organizations, and the top three videos will be featured on the YouTube homepage at the end of the month.<br /><br />You can submit your organization for consideration (and hopefully adoption) from a YouTube video-maker by filling out <a href="https://services.google.com/fb/forms/youtubevideovolunteers09/">this form</a>. If your org is chosen, they'll contact you to get started.<br /><br />If you come across resources that would be useful to the greater non-profit community, feel free to post it to the appropriate topic in our <a href="//www.google.com/support/forum/p/grants?hl=en">discussion group</a> so that everyone can benefit. If you'd like to review previous round-ups, just click <a href="http://googlegrants.blogspot.com/search?q=resource+round-up">here </a>and read through previous months' round-ups or search for "resource round-up" from the search box at the top of the page.<br /><br /><span class="byline-author">Posted by Jessica Vaughan, Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/11/resource-round-up-for-november.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Resource round-up for November&url=https://googlefornonprofits.blogspot.com/2009/11/resource-round-up-for-november.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/11/resource-round-up-for-november.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/11/resource-round-up-for-november.html' data-url='https://googlefornonprofits.blogspot.com/2009/11/resource-round-up-for-november.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/11/resource-round-up-for-november.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits' rel='tag'> Resources for Non-Profits </a> </span> </div> </div> </div> <div class='post' data-id='2682511559908637002' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/11/grantee-best-practices-summary.html' itemprop='url' title='Grantee Best Practices Summary'> Grantee Best Practices Summary </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, November 17, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div> Last quarter we introduced <a id="j8:e" href="http://googlegrants.blogspot.com/2009/08/grantee-best-practices-summary.html" title="a summary of best practices">a summary of best practices</a> from around our grantee base, and because of the ongoing requests for best practices, we've decided to continue offering these posts on a quarterly basis. </div> <div> <br /> </div> <div> You can expect these posts to offer information, tips, strategies and case studies from other grantees about making the most of your Google Grants AdWords account.</div> <div> <br /> </div> <div> <b>Mind your Quality Score</b> </div><div>As you're moving budget around between campaigns and comparing click-through rates, keep in mind that your CTR affects your <a id="unu6" href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=10215" title="Quality Score">Quality Score</a> - a key factor in determining how your ads perform.<br /></div><div><br /></div><div>One grantee notes that they're careful to cut their bid prices and tolerate lower click-through rates to "stretch the dollars", but only to a point, so that they can ensure that their Quality Score remains strong. The best way to improve your Quality Score is to optimize your account. Some tips for success can be found in <a id="y5w6" href="http://adwords.google.com/support/aw/bin/static.py?hl=en&page=tips.html" title="this AdWords Help Center article">this AdWords Help Center article</a>. </div><div><br /></div><div><br /></div> <div> <b>Increase traffic</b> </div> <div>Increasing traffic is always at the top of grantees' lists. And with good reason! You know that traffic to your site means more people are aware of your cause and message. Some things to keep in mind as you work at building your site's traffic are site coverage and tracking.</div><div><span style="font-size:85%;"><br /></span></div><div>Make sure to add new campaigns to your account that drive traffic to any new content you've added to your site. Spotlight any upcoming events you're having and promote seasonal or timely content too. </div><div><br /></div><div>As you're working on building traffic, keep an eye on your <a id="ryw6" href="//www.google.com/support/forum/p/Google+Analytics/thread?tid=08bc25f86ed6805c&hl=en" title="new vs returning">new vs returning</a> and <a id="hz8s" href="//www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=33062" title="referral">referral</a> traffic - metrics you can easily view with <a id="hdr_" href="//google.com/analytics" title="Google Analytics">Google Analytics</a>. Referrals are sites that have sent traffic to your site and this information can shine some light on the online habits of your viewers. New versus returning traffic is a good way to measure the impact of your marketing strategies as you strive for awareness from broader audiences. If you see a jump in new visitors, you can view their statistics to find the source of this new traffic and confirm its relevance to any new marketing initiatives.</div> <div> <br /> </div><div><br /></div> <div> <b>Improve <a id="w.is" href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=55535" title="conversions">conversions</a></b> </div> <div>Much like increasing traffic to your site, improving conversions can be accomplished by using similar strategies.</div><div><br /></div><div>Creating ads with targeted URLs can improve the user experience and lead to more conversions, and tracking the conversion rates while you implement a new strategy can help you see improvements or places where changes are needed. Give your campaigns time to work though - at least a few weeks- and set reasonable expectations for when you should see changes while keeping an eye on the long-term swings in your conversion numbers. </div><div><br /></div><div><br /></div><div> </div> <div> <b>Know your audience</b> </div> <div>All the budget in the world isn't going to mean a successful AdWords account if you're targeting your messages to the wrong audience. It's up to you to learn about your audience and tailor your ads and content to their needs. </div><div><br /></div><div>One grantee has learned that their audience responds most enthusiastically (visits most often) when they have really timely ad messaging and topic promotion running in their Grants AdWords account. Being able to update ads, URLs and keywords instantly in your AdWords account gives you the power to speak relevantly to your audience at any time. Other grantees use this functionality to promote new projects and events as they happen, informing their constituency in real-time.</div><div><br /></div><div>Another approach to learning about your audience is to host a poll or <a id="pqvv" href="http://docs.google.com/support/bin/answer.py?hl=en&answer=87809" title="survey">survey</a> on your site and track the responses and submissions. The information you get can tell you how your audience feels about your content, subject matter, approach and so on, while also helping to guide new marketing initiatives, particularly those that help develop messaging around your most crucial content. </div><div> </div><div><br /></div> <div> <b> </b> </div><div><b>Seek expertise</b></div><div>Some grantees seek <a id="jxry" href="http://googlegrants.blogspot.com/2008/05/3rd-party-resources-for-managing-your.html" title="outside help">outside help</a> when managing their Google Grants AdWords account, while others bring someone in-house to volunteer their expertise in editing the account and adding to the campaigns. This approach can save your org a good deal of time and improve the performance of your account, if you don't already have someone in-house to manage your account.</div><div><b><span style="font-weight: normal;"><br /></span></b></div><br /><div>Check back each quarter, or better yet, add <a id="sp2v" href="http://googlegrants.blogspot.com/atom.xml" title="our RSS feed">our RSS feed</a> to your <a id="leau" href="http://reader.google.com/" title="reader">reader</a> or <a id="pfzf" href="http://mail.google.com/support/bin/answer.py?hl=en&answer=29245" title="Gmail inbox">Gmail inbox</a>, to get the latest in AdWords expertise from non-profits around the globe. If you've had a recent success with AdWords or Grants that you'd like to share, please visit our <a id="ng9l" href="//www.google.com/support/forum/p/grants?hl=en" title="discussion forum" style="color: rgb(85, 26, 139);">discussion forum</a> to share with other grantees right now or share the story with our team <a id="jlp2" href="http://services.google.com/googlegrants/share_story" title="here" style="color: rgb(85, 26, 139);">here</a>.<br /></div><br /><br /><span class="byline-author">Posted by Jessica Vaughan, Google Grants Team</span> </script> <noscript> <div> Last quarter we introduced <a id="j8:e" href="http://googlegrants.blogspot.com/2009/08/grantee-best-practices-summary.html" title="a summary of best practices">a summary of best practices</a> from around our grantee base, and because of the ongoing requests for best practices, we've decided to continue offering these posts on a quarterly basis. </div> <div> <br /> </div> <div> You can expect these posts to offer information, tips, strategies and case studies from other grantees about making the most of your Google Grants AdWords account.</div> <div> <br /> </div> <div> <b>Mind your Quality Score</b> </div><div>As you're moving budget around between campaigns and comparing click-through rates, keep in mind that your CTR affects your <a id="unu6" href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=10215" title="Quality Score">Quality Score</a> - a key factor in determining how your ads perform.<br /></div><div><br /></div><div>One grantee notes that they're careful to cut their bid prices and tolerate lower click-through rates to "stretch the dollars", but only to a point, so that they can ensure that their Quality Score remains strong. The best way to improve your Quality Score is to optimize your account. Some tips for success can be found in <a id="y5w6" href="http://adwords.google.com/support/aw/bin/static.py?hl=en&page=tips.html" title="this AdWords Help Center article">this AdWords Help Center article</a>. </div><div><br /></div><div><br /></div> <div> <b>Increase traffic</b> </div> <div>Increasing traffic is always at the top of grantees' lists. And with good reason! You know that traffic to your site means more people are aware of your cause and message. Some things to keep in mind as you work at building your site's traffic are site coverage and tracking.</div><div><span style="font-size:85%;"><br /></span></div><div>Make sure to add new campaigns to your account that drive traffic to any new content you've added to your site. Spotlight any upcoming events you're having and promote seasonal or timely content too. </div><div><br /></div><div>As you're working on building traffic, keep an eye on your <a id="ryw6" href="//www.google.com/support/forum/p/Google+Analytics/thread?tid=08bc25f86ed6805c&hl=en" title="new vs returning">new vs returning</a> and <a id="hz8s" href="//www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=33062" title="referral">referral</a> traffic - metrics you can easily view with <a id="hdr_" href="//google.com/analytics" title="Google Analytics">Google Analytics</a>. Referrals are sites that have sent traffic to your site and this information can shine some light on the online habits of your viewers. New versus returning traffic is a good way to measure the impact of your marketing strategies as you strive for awareness from broader audiences. If you see a jump in new visitors, you can view their statistics to find the source of this new traffic and confirm its relevance to any new marketing initiatives.</div> <div> <br /> </div><div><br /></div> <div> <b>Improve <a id="w.is" href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=55535" title="conversions">conversions</a></b> </div> <div>Much like increasing traffic to your site, improving conversions can be accomplished by using similar strategies.</div><div><br /></div><div>Creating ads with targeted URLs can improve the user experience and lead to more conversions, and tracking the conversion rates while you implement a new strategy can help you see improvements or places where changes are needed. Give your campaigns time to work though - at least a few weeks- and set reasonable expectations for when you should see changes while keeping an eye on the long-term swings in your conversion numbers. </div><div><br /></div><div><br /></div><div> </div> <div> <b>Know your audience</b> </div> <div>All the budget in the world isn't going to mean a successful AdWords account if you're targeting your messages to the wrong audience. It's up to you to learn about your audience and tailor your ads and content to their needs. </div><div><br /></div><div>One grantee has learned that their audience responds most enthusiastically (visits most often) when they have really timely ad messaging and topic promotion running in their Grants AdWords account. Being able to update ads, URLs and keywords instantly in your AdWords account gives you the power to speak relevantly to your audience at any time. Other grantees use this functionality to promote new projects and events as they happen, informing their constituency in real-time.</div><div><br /></div><div>Another approach to learning about your audience is to host a poll or <a id="pqvv" href="http://docs.google.com/support/bin/answer.py?hl=en&answer=87809" title="survey">survey</a> on your site and track the responses and submissions. The information you get can tell you how your audience feels about your content, subject matter, approach and so on, while also helping to guide new marketing initiatives, particularly those that help develop messaging around your most crucial content. </div><div> </div><div><br /></div> <div> <b> </b> </div><div><b>Seek expertise</b></div><div>Some grantees seek <a id="jxry" href="http://googlegrants.blogspot.com/2008/05/3rd-party-resources-for-managing-your.html" title="outside help">outside help</a> when managing their Google Grants AdWords account, while others bring someone in-house to volunteer their expertise in editing the account and adding to the campaigns. This approach can save your org a good deal of time and improve the performance of your account, if you don't already have someone in-house to manage your account.</div><div><b><span style="font-weight: normal;"><br /></span></b></div><br /><div>Check back each quarter, or better yet, add <a id="sp2v" href="http://googlegrants.blogspot.com/atom.xml" title="our RSS feed">our RSS feed</a> to your <a id="leau" href="http://reader.google.com/" title="reader">reader</a> or <a id="pfzf" href="http://mail.google.com/support/bin/answer.py?hl=en&answer=29245" title="Gmail inbox">Gmail inbox</a>, to get the latest in AdWords expertise from non-profits around the globe. If you've had a recent success with AdWords or Grants that you'd like to share, please visit our <a id="ng9l" href="//www.google.com/support/forum/p/grants?hl=en" title="discussion forum" style="color: rgb(85, 26, 139);">discussion forum</a> to share with other grantees right now or share the story with our team <a id="jlp2" href="http://services.google.com/googlegrants/share_story" title="here" style="color: rgb(85, 26, 139);">here</a>.<br /></div><br /><br /><span class="byline-author">Posted by Jessica Vaughan, Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/11/grantee-best-practices-summary.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Grantee Best Practices Summary&url=https://googlefornonprofits.blogspot.com/2009/11/grantee-best-practices-summary.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/11/grantee-best-practices-summary.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/11/grantee-best-practices-summary.html' data-url='https://googlefornonprofits.blogspot.com/2009/11/grantee-best-practices-summary.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/11/grantee-best-practices-summary.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grantees' rel='tag'> Grantees </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Tracking%20Performance' rel='tag'> Tracking Performance </a> </span> </div> </div> </div> <div class='post' data-id='8480654096908743699' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/11/trending-thanksgiving-introducing.html' itemprop='url' title='Trending Thanksgiving: Introducing Insights for Search'> Trending Thanksgiving: Introducing Insights for Search </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, November 12, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; font-family: trebuchet ms;font-family:'Times New Roman';font-size:medium;" ><span class="Apple-style-span" style="font-size:13;"><div style="margin-top: 0px; margin-bottom: 0px;">Preparing for Thanksgiving leads to a bustle of activity in stores, homes, and online. While some are focused on searching for the perfect centerpiece idea, thousands of others begin searching for ways to express thanks through non-profit work. Their searches start weeks in advance of the holiday. <a href="//www.google.com/insights/search" id="tv-u" target="_blank" title="http://www.google.com/insights/search" style="color: rgb(85, 26, 139);"><span class="blsp-spelling-error" id="SPELLING_ERROR_0">Google's</span> Insights for Search</a> provides data on search trends across a range of time periods and geographical regions, and Google Grants recipients can leverage the trends to timely advantage.</div><div style="margin-top: 0px; margin-bottom: 0px;"><br /></div>For the past four years, search traffic on the queries 'Thanksgiving donation' and 'Thanksgiving charity' spike in the weeks approaching Thanksgiving. Even more encouraging, the query 'Thanksgiving volunteer' also spikes in traffic in the weeks leading up to Thanksgiving (and has followed this pattern for years). The same is true of 'volunteer in soup kitchen.' <div style="margin-top: 0px; margin-bottom: 0px;"><br /></div><div style="margin-top: 0px; margin-bottom: 0px;">Particularly as<span class="Apple-converted-space"> </span><a href="http://googlegrants.blogspot.com/2009/11/major-change-in-google-grants-process.html" id="x4bx" target="_blank" title="http://googlegrants.blogspot.com/2009/11/major-change-in-google-grants-process.html" style="color: rgb(85, 26, 139);">Google Grants moves toward a self-service model</a>, making use of tools to get a snapshot of search trends becomes helpful for launching successful seasonal campaigns. If your non-profit offers a Thanksgiving day event, Insights for Search can provide valuable visibility into how and when to launch campaigns. While search trends will vary from year to year on some terms, seeing the general <span class="blsp-spelling-error" id="SPELLING_ERROR_1">timeframe</span> in which traffic begins to pick up on a seasonal term can help you choose keywords and define<span class="Apple-converted-space"> </span><a href="//www.google.com/support/adwordseditor/bin/answer.py?answer=30570" id="tjfk" target="_blank" title="start dates" style="color: rgb(85, 26, 139);">start dates</a><span class="Apple-converted-space"> </span>and<span class="Apple-converted-space"> </span><a href="http://adwords.blogspot.com/2005/09/because-you-dont-want-halloween-ads-in.html" id="vl7." target="_blank" title="end dates for campaigns" style="color: rgb(85, 26, 139);">end dates</a> for campaigns.</div><div style="margin-top: 0px; margin-bottom: 0px;"><br /></div><div style="margin-top: 0px; margin-bottom: 0px;">Patterns in search traffic present opportunities. Using these opportunities to reach users who are searching in the non-profit space of queries can lead to a thankful response for making non-profit opportunities readily available online, and accessing a cornucopia of non-profit support.</div></span></span><br /><br /><span class="byline-author">Posted by Anita <span class="blsp-spelling-error" id="SPELLING_ERROR_2">Varma</span>, Ann Arbor AdWords Team</span> </script> <noscript> <span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; font-family: trebuchet ms;font-family:'Times New Roman';font-size:medium;" ><span class="Apple-style-span" style="font-size:13;"><div style="margin-top: 0px; margin-bottom: 0px;">Preparing for Thanksgiving leads to a bustle of activity in stores, homes, and online. While some are focused on searching for the perfect centerpiece idea, thousands of others begin searching for ways to express thanks through non-profit work. Their searches start weeks in advance of the holiday. <a href="//www.google.com/insights/search" id="tv-u" target="_blank" title="http://www.google.com/insights/search" style="color: rgb(85, 26, 139);"><span class="blsp-spelling-error" id="SPELLING_ERROR_0">Google's</span> Insights for Search</a> provides data on search trends across a range of time periods and geographical regions, and Google Grants recipients can leverage the trends to timely advantage.</div><div style="margin-top: 0px; margin-bottom: 0px;"><br /></div>For the past four years, search traffic on the queries 'Thanksgiving donation' and 'Thanksgiving charity' spike in the weeks approaching Thanksgiving. Even more encouraging, the query 'Thanksgiving volunteer' also spikes in traffic in the weeks leading up to Thanksgiving (and has followed this pattern for years). The same is true of 'volunteer in soup kitchen.' <div style="margin-top: 0px; margin-bottom: 0px;"><br /></div><div style="margin-top: 0px; margin-bottom: 0px;">Particularly as<span class="Apple-converted-space"> </span><a href="http://googlegrants.blogspot.com/2009/11/major-change-in-google-grants-process.html" id="x4bx" target="_blank" title="http://googlegrants.blogspot.com/2009/11/major-change-in-google-grants-process.html" style="color: rgb(85, 26, 139);">Google Grants moves toward a self-service model</a>, making use of tools to get a snapshot of search trends becomes helpful for launching successful seasonal campaigns. If your non-profit offers a Thanksgiving day event, Insights for Search can provide valuable visibility into how and when to launch campaigns. While search trends will vary from year to year on some terms, seeing the general <span class="blsp-spelling-error" id="SPELLING_ERROR_1">timeframe</span> in which traffic begins to pick up on a seasonal term can help you choose keywords and define<span class="Apple-converted-space"> </span><a href="//www.google.com/support/adwordseditor/bin/answer.py?answer=30570" id="tjfk" target="_blank" title="start dates" style="color: rgb(85, 26, 139);">start dates</a><span class="Apple-converted-space"> </span>and<span class="Apple-converted-space"> </span><a href="http://adwords.blogspot.com/2005/09/because-you-dont-want-halloween-ads-in.html" id="vl7." target="_blank" title="end dates for campaigns" style="color: rgb(85, 26, 139);">end dates</a> for campaigns.</div><div style="margin-top: 0px; margin-bottom: 0px;"><br /></div><div style="margin-top: 0px; margin-bottom: 0px;">Patterns in search traffic present opportunities. Using these opportunities to reach users who are searching in the non-profit space of queries can lead to a thankful response for making non-profit opportunities readily available online, and accessing a cornucopia of non-profit support.</div></span></span><br /><br /><span class="byline-author">Posted by Anita <span class="blsp-spelling-error" id="SPELLING_ERROR_2">Varma</span>, Ann Arbor AdWords Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/11/trending-thanksgiving-introducing.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Trending Thanksgiving: Introducing Insights for Search&url=https://googlefornonprofits.blogspot.com/2009/11/trending-thanksgiving-introducing.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/11/trending-thanksgiving-introducing.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/11/trending-thanksgiving-introducing.html' data-url='https://googlefornonprofits.blogspot.com/2009/11/trending-thanksgiving-introducing.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/11/trending-thanksgiving-introducing.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20Products' rel='tag'> Google Products </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits' rel='tag'> Resources for Non-Profits </a> </span> </div> </div> </div> <div class='post' data-id='8327672356082082541' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/11/share-your-google-grants-story.html' itemprop='url' title='Share your Google Grants story'> Share your Google Grants story </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, November 10, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> We've recently featured <a href="http://googlegrants.blogspot.com/search/label/Grantees">some Google Grantees' stories</a> here on the blog, and your positive response makes it clear that you want to hear more about what fellow non-profits are doing to make the most of their Google Grants.<br /><br />Great idea!<br /><br />In an effort to offer a shared resource of grantee testimonials, case studies, and best practices to all readers, we'd like to invite you to share your organization's story with us via <a href="http://services.google.com/googlegrants/share_story">our new webform.</a><br /><br />Of course, if you'd rather just share your story with us, <a href="http://googlegrants.blogspot.com/2009/03/google-grants-turns-6.html">The Google Grants Team</a>, that's OK, too. You can make this choice on the form. But in the future, we're planning to make a greater variety of grantee stories available to the wider non-profit audience, so if you're willing to share your story with others, you can choose to include your story as a <a href="//www.google.com/grants/grantees/testimonials.html">Google Grants Testimonial</a>, and it will become a part of this new resource for Google grantees and other non-profits.<br /><br />We'd love to hear stories about the methods and strategies you employ to make Google Grants work for your organization, as well as any other techniques you've picked up that could help other organizations working with AdWords and Google products.<br /><br />We look forward to reading about your unique experiences and offering your sage advice to other organizations for the benefit of their causes.<br /><br /><span class="byline-author">Posted by Jessica Vaughan, Google Grants Team</span> </script> <noscript> We've recently featured <a href="http://googlegrants.blogspot.com/search/label/Grantees">some Google Grantees' stories</a> here on the blog, and your positive response makes it clear that you want to hear more about what fellow non-profits are doing to make the most of their Google Grants.<br /><br />Great idea!<br /><br />In an effort to offer a shared resource of grantee testimonials, case studies, and best practices to all readers, we'd like to invite you to share your organization's story with us via <a href="http://services.google.com/googlegrants/share_story">our new webform.</a><br /><br />Of course, if you'd rather just share your story with us, <a href="http://googlegrants.blogspot.com/2009/03/google-grants-turns-6.html">The Google Grants Team</a>, that's OK, too. You can make this choice on the form. But in the future, we're planning to make a greater variety of grantee stories available to the wider non-profit audience, so if you're willing to share your story with others, you can choose to include your story as a <a href="//www.google.com/grants/grantees/testimonials.html">Google Grants Testimonial</a>, and it will become a part of this new resource for Google grantees and other non-profits.<br /><br />We'd love to hear stories about the methods and strategies you employ to make Google Grants work for your organization, as well as any other techniques you've picked up that could help other organizations working with AdWords and Google products.<br /><br />We look forward to reading about your unique experiences and offering your sage advice to other organizations for the benefit of their causes.<br /><br /><span class="byline-author">Posted by Jessica Vaughan, Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/11/share-your-google-grants-story.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Share your Google Grants story&url=https://googlefornonprofits.blogspot.com/2009/11/share-your-google-grants-story.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/11/share-your-google-grants-story.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/11/share-your-google-grants-story.html' data-url='https://googlefornonprofits.blogspot.com/2009/11/share-your-google-grants-story.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/11/share-your-google-grants-story.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grantees' rel='tag'> Grantees </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> </span> </div> </div> </div> <div class='post' data-id='3636950897764668039' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/11/major-change-in-google-grants-process.html' itemprop='url' title='A major change in the Google Grants process'> A major change in the Google Grants process </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, November 3, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> We have exciting news for prospective Google Grants applicants: once you're accepted, you will be able to build your own AdWords account instead of having to wait for us to build one for you!<br /><div><br /><b>Why are we doing this? </b><br /><br />We have been working on ways to increase our program's efficiency, the level of grantee engagement, and the quality of scalable support we provide so that we can serve more non-profits. We started by creating the Account Creation Guide and the <a title="Ongoing Management Guide" href="//www.google.com/grants/education/Ongoing_Management_Guide.pdf" id="a:bi">Ongoing Management Guide</a> as well as making improvements to our <a title="online Help Center" href="//www.google.com/support/grants/?hl=en" id="axk2">online Help Center</a>.<br /><br />Now that we have built the tools you will need to succeed, we are inviting you all to roll up your sleeves and build an AdWords account that will best meet your organization's needs.<br /><br /><b>Will this be faster?</b><br /><br />You bet it will! Previously, your application would have first gone to one queue to be reviewed and then to another queue to be built. Now, you will be notified as soon as your application has been reviewed. This will give you more control over how long it takes from there. If you want, you can build your own account within a couple of days of being notified and then submit it to us for review. Likewise, you can take more time if needed. Meanwhile, we can review accounts that have been built by grantees in less time than it would have taken us to build them ourselves. Which means that this new process should be much faster for you. Not only that, but once you have reviewed the necessary guides and your account is up and running, you will be better prepared to actively manage your account to make the most of your advertising opportunity!<br /><br /><b>How will this work?</b><br /><br />Below is the process for a Google Grants applicant under our new system:<br /><br /> <ol><li>A non-profit visits our website, learns about the program and applies via our online application. <br /></li><li>Their application is then reviewed in the order received. How long this takes will fluctuate given the number of applications we get. <br /></li><li>If the application is accepted, the non-profit is invited to review the Account Creation Guide (ACG) and build their AdWords account. Each newly accepted grantee can do this at their own pace. <br /></li><li>Once a non-profit is done building their AdWords account, they will submit it for review via the web-form provided to them in their acceptance email.<br /> </li><li>Their AdWords account will then be reviewed by a volunteer at Google. Again, all accounts are reviewed in the order they are received.<br /></li><li>If the account passes review, it is activated and the non-profit is then invited to review the Ongoing Management Guide (OMG) and begin actively managing their account.</li><li>If the account does not pass the review process, the non-profit will be given further guidance and asked to re-submit once they had made the necessary changes to their account. </li></ol><br />We hope you are as excited as we are about the improvements taking place within the Google Grants program. We are happy to be providing you all with a faster process and greater flexibility in the design of your accounts! <br /><br />Posted by German Freiwald, The Google Grants Team<br /><br /><br /><br /><br /><br /><br /><br /><br /></div> </script> <noscript> We have exciting news for prospective Google Grants applicants: once you're accepted, you will be able to build your own AdWords account instead of having to wait for us to build one for you!<br /><div><br /><b>Why are we doing this? </b><br /><br />We have been working on ways to increase our program's efficiency, the level of grantee engagement, and the quality of scalable support we provide so that we can serve more non-profits. We started by creating the Account Creation Guide and the <a title="Ongoing Management Guide" href="//www.google.com/grants/education/Ongoing_Management_Guide.pdf" id="a:bi">Ongoing Management Guide</a> as well as making improvements to our <a title="online Help Center" href="//www.google.com/support/grants/?hl=en" id="axk2">online Help Center</a>.<br /><br />Now that we have built the tools you will need to succeed, we are inviting you all to roll up your sleeves and build an AdWords account that will best meet your organization's needs.<br /><br /><b>Will this be faster?</b><br /><br />You bet it will! Previously, your application would have first gone to one queue to be reviewed and then to another queue to be built. Now, you will be notified as soon as your application has been reviewed. This will give you more control over how long it takes from there. If you want, you can build your own account within a couple of days of being notified and then submit it to us for review. Likewise, you can take more time if needed. Meanwhile, we can review accounts that have been built by grantees in less time than it would have taken us to build them ourselves. Which means that this new process should be much faster for you. Not only that, but once you have reviewed the necessary guides and your account is up and running, you will be better prepared to actively manage your account to make the most of your advertising opportunity!<br /><br /><b>How will this work?</b><br /><br />Below is the process for a Google Grants applicant under our new system:<br /><br /> <ol><li>A non-profit visits our website, learns about the program and applies via our online application. <br /></li><li>Their application is then reviewed in the order received. How long this takes will fluctuate given the number of applications we get. <br /></li><li>If the application is accepted, the non-profit is invited to review the Account Creation Guide (ACG) and build their AdWords account. Each newly accepted grantee can do this at their own pace. <br /></li><li>Once a non-profit is done building their AdWords account, they will submit it for review via the web-form provided to them in their acceptance email.<br /> </li><li>Their AdWords account will then be reviewed by a volunteer at Google. Again, all accounts are reviewed in the order they are received.<br /></li><li>If the account passes review, it is activated and the non-profit is then invited to review the Ongoing Management Guide (OMG) and begin actively managing their account.</li><li>If the account does not pass the review process, the non-profit will be given further guidance and asked to re-submit once they had made the necessary changes to their account. </li></ol><br />We hope you are as excited as we are about the improvements taking place within the Google Grants program. We are happy to be providing you all with a faster process and greater flexibility in the design of your accounts! <br /><br />Posted by German Freiwald, The Google Grants Team<br /><br /><br /><br /><br /><br /><br /><br /><br /></div> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/11/major-change-in-google-grants-process.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:A major change in the Google Grants process&url=https://googlefornonprofits.blogspot.com/2009/11/major-change-in-google-grants-process.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/11/major-change-in-google-grants-process.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/11/major-change-in-google-grants-process.html' data-url='https://googlefornonprofits.blogspot.com/2009/11/major-change-in-google-grants-process.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/11/major-change-in-google-grants-process.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> </span> </div> </div> </div> <div class='post' data-id='2434855716512611250' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/10/how-non-profit-organizations-go-google.html' itemprop='url' title='How non-profit organizations go Google'> How non-profit organizations go Google </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, October 29, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Each day, thousands of companies, schools and organizations <a href="//www.google.com/apps/intl/en/business/gogoogle.html#utm_campaign=gonegooglenpo&utm_medium=blog&utm_source=en-entblog-na-us-npogogoogle_1025">go Google</a> by switching to Google Apps to manage the way they communicate and collaborate, eliminating the traditional cost and frustration associated with IT. While IT infrastructure can be hard work for any organization, these costs and frustrations are often especially overwhelming for non-profit organizations with limited resources – which is why we offer Google Apps for registered 501(c)3s in addition to our solutions for schools and for-profit businesses.<br /><br /><a href="//www.google.com/a/help/intl/en/npo/index.html#utm_campaign=gonegooglenpo&utm_medium=blog&utm_source=en-entblog-na-us-npogogoogle_1025">Google Apps for Non-profits</a> includes email (with integrated IM, voice, and video chat), Google Calendar, and online document and site creation, letting entire non-profit organizations share information and ideas more easily. Organizations with up to 3,000 users qualify for the free version of Education Edition, and non-profit organizations with more than 3,000 users are eligible for <a href="//www.google.com/apps/intl/en/business/index.html#utm_campaign=gonegooglenpo&utm_medium=blog&utm_source=en-entblog-na-us-npogogoogle_1025">Google Apps Premier Edition</a> at a 40% discount ($30/user/year).<br /><br /><a href="http://docs.google.com/fileview?id=0B5AOHQcS-cAeNjQ5NDAzMjUtYzVjOS00OGRjLTgwMzQtZjUyZDkyYzU0MzIy&hl=en">USA Water Polo</a> is one non-profit organization that has made the switch to Google Apps and was able to provide their 35,000 staff, volunteers, and players with improved email and advanced collaboration tools while re-allocating costs toward funding for their players, teams and members. Chris Ramsey, CEO of US Water Polo says: "With Google Apps for Non-profits we are able to provide a really high quality product at an incredible value, and this empowers us to run our own network without the cost and upkeep synonymous with a dedicated IT department." They have since moved away from their previous faulty mail system plagued by spam and server limitations and instead have found a cost-effective way to keep everyone in their global organization on a central network where they can share calendars and documents.<br /><br />With over two million businesses using Google Apps, this is a great opportunity for non-profits to harness the power of cloud computing to improve the way they work, while cutting costs.<a href="//www.google.com/a/help/intl/en/npo/index.html#utm_campaign=gonegooglenpo&utm_medium=blog&utm_source=en-entblog-na-us-npogogoogle_1025"> Learn more</a> about how to go Google for your non-profit organization.<br /><br />Get timely updates on Google Apps and Google's other workplace solutions on the <a href="http://www.googleenterprise.blogspot.com/">Google Enterprise Blog. </a><br /><br /><span class="byline-author">Miriam Schneider, Google Apps for Non-profits Team</span> </script> <noscript> Each day, thousands of companies, schools and organizations <a href="//www.google.com/apps/intl/en/business/gogoogle.html#utm_campaign=gonegooglenpo&utm_medium=blog&utm_source=en-entblog-na-us-npogogoogle_1025">go Google</a> by switching to Google Apps to manage the way they communicate and collaborate, eliminating the traditional cost and frustration associated with IT. While IT infrastructure can be hard work for any organization, these costs and frustrations are often especially overwhelming for non-profit organizations with limited resources – which is why we offer Google Apps for registered 501(c)3s in addition to our solutions for schools and for-profit businesses.<br /><br /><a href="//www.google.com/a/help/intl/en/npo/index.html#utm_campaign=gonegooglenpo&utm_medium=blog&utm_source=en-entblog-na-us-npogogoogle_1025">Google Apps for Non-profits</a> includes email (with integrated IM, voice, and video chat), Google Calendar, and online document and site creation, letting entire non-profit organizations share information and ideas more easily. Organizations with up to 3,000 users qualify for the free version of Education Edition, and non-profit organizations with more than 3,000 users are eligible for <a href="//www.google.com/apps/intl/en/business/index.html#utm_campaign=gonegooglenpo&utm_medium=blog&utm_source=en-entblog-na-us-npogogoogle_1025">Google Apps Premier Edition</a> at a 40% discount ($30/user/year).<br /><br /><a href="http://docs.google.com/fileview?id=0B5AOHQcS-cAeNjQ5NDAzMjUtYzVjOS00OGRjLTgwMzQtZjUyZDkyYzU0MzIy&hl=en">USA Water Polo</a> is one non-profit organization that has made the switch to Google Apps and was able to provide their 35,000 staff, volunteers, and players with improved email and advanced collaboration tools while re-allocating costs toward funding for their players, teams and members. Chris Ramsey, CEO of US Water Polo says: "With Google Apps for Non-profits we are able to provide a really high quality product at an incredible value, and this empowers us to run our own network without the cost and upkeep synonymous with a dedicated IT department." They have since moved away from their previous faulty mail system plagued by spam and server limitations and instead have found a cost-effective way to keep everyone in their global organization on a central network where they can share calendars and documents.<br /><br />With over two million businesses using Google Apps, this is a great opportunity for non-profits to harness the power of cloud computing to improve the way they work, while cutting costs.<a href="//www.google.com/a/help/intl/en/npo/index.html#utm_campaign=gonegooglenpo&utm_medium=blog&utm_source=en-entblog-na-us-npogogoogle_1025"> Learn more</a> about how to go Google for your non-profit organization.<br /><br />Get timely updates on Google Apps and Google's other workplace solutions on the <a href="http://www.googleenterprise.blogspot.com/">Google Enterprise Blog. </a><br /><br /><span class="byline-author">Miriam Schneider, Google Apps for Non-profits Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/10/how-non-profit-organizations-go-google.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:How non-profit organizations go Google&url=https://googlefornonprofits.blogspot.com/2009/10/how-non-profit-organizations-go-google.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/10/how-non-profit-organizations-go-google.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/10/how-non-profit-organizations-go-google.html' data-url='https://googlefornonprofits.blogspot.com/2009/10/how-non-profit-organizations-go-google.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/10/how-non-profit-organizations-go-google.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20Products' rel='tag'> Google Products </a> </span> </div> </div> </div> <div class='post' data-id='6091033806246057045' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/10/workshop-grantee-best-practices.html' itemprop='url' title='Workshop Grantee Best Practices: Kidpower'> Workshop Grantee Best Practices: Kidpower </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, October 27, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <p>The final speaker to highlight from the <a href="http://www.googlegrants.blogspot.com/2009/09/google-grants-workshop-recap-and-videos.html">Google Grants Workshop</a> series is Irene van der Zande from <a href="http://www.kidpower.org/">Kidpower</a>. Local to the Bay Area, Kidpower teaches children, teens, and adults of various abilities how to stay safe, act wisely, and believe in themselves. Checkout Irene's experience in the Google Grants program below:<br /><br /></p><ul><li>Initially the account was just used for special events, but we have since started to align our account with our business goals. We currently using it to increase readership of our eNewsletter. Next we will use it to drive traffic to our training materials and donations pages.<br /><br /></li><li>Finding time and resources are initial roadblocks, but restructuring internally will address this issue.<br /><br /></li><li>Aligning campaigns with each organizational goal will take us to exactly where we want to be.<br /><br /></li><li>Tip: Dedicate specific time for someone to manage the account if you can't dedicate a full-time person.<br /></li></ul><p><br /></p><p>Thanks again to our Workshop panel participants for sharing their experiences and tips! You can learn more about Irene's experience and view the full panel discussion from the Google Grants Workshop on <a href="//www.youtube.com/user/GoogleGrants">our YouTube channel</a>.<br /><br /><span class="byline-author">Posted by AnnMarie Hill, The Google Grants Team</span><br /></p><p></p><br /><p></p><br /><ul></ul> </script> <noscript> <p>The final speaker to highlight from the <a href="http://www.googlegrants.blogspot.com/2009/09/google-grants-workshop-recap-and-videos.html">Google Grants Workshop</a> series is Irene van der Zande from <a href="http://www.kidpower.org/">Kidpower</a>. Local to the Bay Area, Kidpower teaches children, teens, and adults of various abilities how to stay safe, act wisely, and believe in themselves. Checkout Irene's experience in the Google Grants program below:<br /><br /></p><ul><li>Initially the account was just used for special events, but we have since started to align our account with our business goals. We currently using it to increase readership of our eNewsletter. Next we will use it to drive traffic to our training materials and donations pages.<br /><br /></li><li>Finding time and resources are initial roadblocks, but restructuring internally will address this issue.<br /><br /></li><li>Aligning campaigns with each organizational goal will take us to exactly where we want to be.<br /><br /></li><li>Tip: Dedicate specific time for someone to manage the account if you can't dedicate a full-time person.<br /></li></ul><p><br /></p><p>Thanks again to our Workshop panel participants for sharing their experiences and tips! You can learn more about Irene's experience and view the full panel discussion from the Google Grants Workshop on <a href="//www.youtube.com/user/GoogleGrants">our YouTube channel</a>.<br /><br /><span class="byline-author">Posted by AnnMarie Hill, The Google Grants Team</span><br /></p><p></p><br /><p></p><br /><ul></ul> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/10/workshop-grantee-best-practices.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Workshop Grantee Best Practices: Kidpower&url=https://googlefornonprofits.blogspot.com/2009/10/workshop-grantee-best-practices.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/10/workshop-grantee-best-practices.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/10/workshop-grantee-best-practices.html' data-url='https://googlefornonprofits.blogspot.com/2009/10/workshop-grantee-best-practices.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/10/workshop-grantee-best-practices.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/AdWords%20Basics' rel='tag'> AdWords Basics </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grantees' rel='tag'> Grantees </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Optimization' rel='tag'> Optimization </a> </span> </div> </div> </div> <div class='post' data-id='3461284517730539706' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/10/omg-it-omg.html' itemprop='url' title='OMG, it's the OMG!'> OMG, it's the OMG! </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, October 22, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Last March, we announced that we would be requiring all US grantees to <a title="actively manage" href="http://googlegrants.blogspot.com/2009/03/active-account-management.html" id="rrti">actively manage</a> their accounts. In a couple of months we will be extending this requirement to all of our <a title="grantees worldwide" href="//www.google.com/support/grants/bin/answer.py?hl=en&answer=46090" id="mxjh">grantees worldwide</a>. To help grantees better learn how to manage their accounts, we are happy to announce that we have created an <a title="Ongoing Management Guide" href="//www.google.com/grants/education/Ongoing_Management_Guide.pdf" id="nf9d">Ongoing Management Guide</a> (OMG).<br /><div><br />Let's take quick look at what the OMG includes:<br /><br /><b>Account Overview:</b><br />In this section, grantees are given a quick tour of their account. This may be especially helpful for current account administrators who did not initially build their account themselves.<br /><br /><b>Basic Management:</b><br />In this section, grantees are shown how to schedule automatic reports and how to make use of the data in those reports as quickly and easily as possible. Account management has never been easier!<br /><br /><b>Intermediate Management:</b><br />This section is for grantees that would like to <a title="evaluate the success of their campaigns" href="//www.youtube.com/watch?v=nRruI3De2Hk&eurl=http://adwords.google.com/support/aw/bin/answer.py?answer%3D89258&feature=player_embedded" id="xxnn">evaluate the success of their campaigns</a> based on specific online goals (for example, which keyword is fueling the greatest number of newsletter signups). Here, youʼll learn how to implement <a title="Google Conversion Tracking" href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=142348" id="nis_">AdWords Conversion Tracking</a>, which enables you to identify which keywords and ads are leading to the valuable actions taken on your site.<br /><br /><b>Advanced Management:</b><br />This section is for grantees who are considering using Google Analytics. If youʼre looking for further insight into how users find and interact with your site, you may want to consider implementing <a title="Google Analytics" href="//www.google.com/analytics/tour.html" id="oguw">Google Analytics</a>. Weʼve included a quiz in this section to help you decide <a title="if Google Analytics is for you" href="http://googlegrants.blogspot.com/2009/06/yes-even-you-can-use-google-analytics.html" id="h_0i">if Google Analytics is for you</a>.<br /><br />We hope each of you download your own copy of the OMG today!</div><br /><span class="byline-author">Posted by German Freiwald, The Google Grants Team<br /></span> </script> <noscript> Last March, we announced that we would be requiring all US grantees to <a title="actively manage" href="http://googlegrants.blogspot.com/2009/03/active-account-management.html" id="rrti">actively manage</a> their accounts. In a couple of months we will be extending this requirement to all of our <a title="grantees worldwide" href="//www.google.com/support/grants/bin/answer.py?hl=en&answer=46090" id="mxjh">grantees worldwide</a>. To help grantees better learn how to manage their accounts, we are happy to announce that we have created an <a title="Ongoing Management Guide" href="//www.google.com/grants/education/Ongoing_Management_Guide.pdf" id="nf9d">Ongoing Management Guide</a> (OMG).<br /><div><br />Let's take quick look at what the OMG includes:<br /><br /><b>Account Overview:</b><br />In this section, grantees are given a quick tour of their account. This may be especially helpful for current account administrators who did not initially build their account themselves.<br /><br /><b>Basic Management:</b><br />In this section, grantees are shown how to schedule automatic reports and how to make use of the data in those reports as quickly and easily as possible. Account management has never been easier!<br /><br /><b>Intermediate Management:</b><br />This section is for grantees that would like to <a title="evaluate the success of their campaigns" href="//www.youtube.com/watch?v=nRruI3De2Hk&eurl=http://adwords.google.com/support/aw/bin/answer.py?answer%3D89258&feature=player_embedded" id="xxnn">evaluate the success of their campaigns</a> based on specific online goals (for example, which keyword is fueling the greatest number of newsletter signups). Here, youʼll learn how to implement <a title="Google Conversion Tracking" href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=142348" id="nis_">AdWords Conversion Tracking</a>, which enables you to identify which keywords and ads are leading to the valuable actions taken on your site.<br /><br /><b>Advanced Management:</b><br />This section is for grantees who are considering using Google Analytics. If youʼre looking for further insight into how users find and interact with your site, you may want to consider implementing <a title="Google Analytics" href="//www.google.com/analytics/tour.html" id="oguw">Google Analytics</a>. Weʼve included a quiz in this section to help you decide <a title="if Google Analytics is for you" href="http://googlegrants.blogspot.com/2009/06/yes-even-you-can-use-google-analytics.html" id="h_0i">if Google Analytics is for you</a>.<br /><br />We hope each of you download your own copy of the OMG today!</div><br /><span class="byline-author">Posted by German Freiwald, The Google Grants Team<br /></span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/10/omg-it-omg.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:OMG, it's the OMG!&url=https://googlefornonprofits.blogspot.com/2009/10/omg-it-omg.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/10/omg-it-omg.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/10/omg-it-omg.html' data-url='https://googlefornonprofits.blogspot.com/2009/10/omg-it-omg.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/10/omg-it-omg.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/AdWords%20Basics' rel='tag'> AdWords Basics </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Optimization' rel='tag'> Optimization </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Tracking%20Performance' rel='tag'> Tracking Performance </a> </span> </div> </div> </div> <div class='post' data-id='2658218049001351254' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/10/climate-change-in-google-earth.html' itemprop='url' title='Climate Change in Google Earth'> Climate Change in Google Earth </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, October 14, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Google recently released the first in a series of <a href="http://earth.google.com/">Google Earth</a> tours called <a href="//www.google.com/landing/cop15/">Climate Change in Google Earth</a> in the lead up to the <a href="http://en.cop15.dk/">UN Conference of Parties 15 meeting in Copenhagen</a> in December. The first tour released, Confronting Climate Change narrated by Al Gore, presents scientific data from the Intergovernmental Panel on Climate Change alongside temperature rise models, precipitation change, water stress, food scarcity, sea level rise, and much more. In the first of this series of tours, learn about the mitigation techniques and adaptation strategies people around the world are confronting.<br /><br />Tropical deforestation is one of the largest emitters of carbon dioxide, and much of this is from burning down rainforests for agriculture or cattle grazing. In the next tours released as part of the series, the World Wildlife Fund and Conservation International have created Google Earth tours from two unique areas in the world where they have successfully helped local communities avoid deforestation or start reforestation projects -- in Borneo and Madagascar. Meanwhile, Greenpeace worked together with large multinational corporations in the food industry to initiate a mutually agreed-upon ban on soybean plantations, one of the primary causes of Amazon deforestation.<br /><br />View the tours at <a href="//www.google.com/landing/cop15/">www.google.com/cop15</a>. Get involved at <a href="//www.youtube.com/cop15">youtube.com/cop15</a>.<br /><br /><span class="byline-author">Posted by Tanya Keen, Google Earth Outreach Team</span> </script> <noscript> Google recently released the first in a series of <a href="http://earth.google.com/">Google Earth</a> tours called <a href="//www.google.com/landing/cop15/">Climate Change in Google Earth</a> in the lead up to the <a href="http://en.cop15.dk/">UN Conference of Parties 15 meeting in Copenhagen</a> in December. The first tour released, Confronting Climate Change narrated by Al Gore, presents scientific data from the Intergovernmental Panel on Climate Change alongside temperature rise models, precipitation change, water stress, food scarcity, sea level rise, and much more. In the first of this series of tours, learn about the mitigation techniques and adaptation strategies people around the world are confronting.<br /><br />Tropical deforestation is one of the largest emitters of carbon dioxide, and much of this is from burning down rainforests for agriculture or cattle grazing. In the next tours released as part of the series, the World Wildlife Fund and Conservation International have created Google Earth tours from two unique areas in the world where they have successfully helped local communities avoid deforestation or start reforestation projects -- in Borneo and Madagascar. Meanwhile, Greenpeace worked together with large multinational corporations in the food industry to initiate a mutually agreed-upon ban on soybean plantations, one of the primary causes of Amazon deforestation.<br /><br />View the tours at <a href="//www.google.com/landing/cop15/">www.google.com/cop15</a>. Get involved at <a href="//www.youtube.com/cop15">youtube.com/cop15</a>.<br /><br /><span class="byline-author">Posted by Tanya Keen, Google Earth Outreach Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/10/climate-change-in-google-earth.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Climate Change in Google Earth&url=https://googlefornonprofits.blogspot.com/2009/10/climate-change-in-google-earth.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/10/climate-change-in-google-earth.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/10/climate-change-in-google-earth.html' data-url='https://googlefornonprofits.blogspot.com/2009/10/climate-change-in-google-earth.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/10/climate-change-in-google-earth.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20Products' rel='tag'> Google Products </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits' rel='tag'> Resources for Non-Profits </a> </span> </div> </div> </div> <div class='post' data-id='1278311243212659769' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/10/workshop-grantee-best-practices_13.html' itemprop='url' title='Workshop Grantee Best Practices: National Public Radio'> Workshop Grantee Best Practices: National Public Radio </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, October 13, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> As we've done for the past several weeks, today we are highlighting another speaker from our recent <a href="http://googlegrants.blogspot.com/2009/09/google-grants-workshop-recap-and-videos.html">Google Grants Workshop</a>. Today, we'll hear best practices and strategies from <a href="http://www.npr.org/">National Public Radio (NPR)</a>, a <a href="//www.google.com/grants/">Google Grants</a> recipient and <a href="//www.google.com/analytics/">Google Analytics</a> user that provides non-commercial news and cultural programming. Javaun Moradi, who manages digital media at NPR, shares some tips below which have led to his organization's success with their Google Grant for AdWords advertising. He encourages other non-profits to put these strategies to work for their own organizations.<br /><br /> * Discuss your campaign goals up front (increased donations, volunteer registrations, newsletter subscribers, etc.) and set a measurement plan to track these goals.<br /> * Regularly discuss AdWords with stakeholders in your organization. Coordinate the use of AdWords with other marketing campaigns, special events, and PR.<br /> * Experiment often. This means experimenting within an ad group (changing keywords, ad copy, or bids) to achieve greater efficiency. But don't be complacent optimizing what you already have. Dedicate some time to experimenting with new campaigns and objectives as well.<br /><br />Javaun also shares this valuable point for new grantees:<br /><br /> * Be sure you have a firm understanding of your organization's business before jumping in. To be effective with AdWords, there is a requisite level of knowledge about campaign creation, management, and measurement, which you can learn about in the <a href="//www.google.com/support/grants/?hl=en">Google Grants Help Center</a> and other online resources. Without a clear understanding of your business, articulated goals, and a plan to measure your progress, it's much more challenging.<br /><br />We hope you've found Javaun's insights helpful in thinking about your own Google Grants account. For more from Javaun and our other panelists, watch the recording of the session from the workshop <a href="//www.youtube.com/watch?v=DdUBgIt2kP8&feature=PlayList&p=C6EE52455A2CD845&index=2">here</a>. You can also check out all of the other recordings from the Google Grants Workshop on <a href="//www.youtube.com/user/GoogleGrants">our YouTube channel</a>. Finally, feel free to share your own experiences using these and other best practices on the <a href="//www.google.com/support/forum/p/grants?hl=en">Google Grants User Forum</a>.<br /><br /><span class="byline-author">Posted by Kristie Ferketich, Google Grants Team</span> </script> <noscript> As we've done for the past several weeks, today we are highlighting another speaker from our recent <a href="http://googlegrants.blogspot.com/2009/09/google-grants-workshop-recap-and-videos.html">Google Grants Workshop</a>. Today, we'll hear best practices and strategies from <a href="http://www.npr.org/">National Public Radio (NPR)</a>, a <a href="//www.google.com/grants/">Google Grants</a> recipient and <a href="//www.google.com/analytics/">Google Analytics</a> user that provides non-commercial news and cultural programming. Javaun Moradi, who manages digital media at NPR, shares some tips below which have led to his organization's success with their Google Grant for AdWords advertising. He encourages other non-profits to put these strategies to work for their own organizations.<br /><br /> * Discuss your campaign goals up front (increased donations, volunteer registrations, newsletter subscribers, etc.) and set a measurement plan to track these goals.<br /> * Regularly discuss AdWords with stakeholders in your organization. Coordinate the use of AdWords with other marketing campaigns, special events, and PR.<br /> * Experiment often. This means experimenting within an ad group (changing keywords, ad copy, or bids) to achieve greater efficiency. But don't be complacent optimizing what you already have. Dedicate some time to experimenting with new campaigns and objectives as well.<br /><br />Javaun also shares this valuable point for new grantees:<br /><br /> * Be sure you have a firm understanding of your organization's business before jumping in. To be effective with AdWords, there is a requisite level of knowledge about campaign creation, management, and measurement, which you can learn about in the <a href="//www.google.com/support/grants/?hl=en">Google Grants Help Center</a> and other online resources. Without a clear understanding of your business, articulated goals, and a plan to measure your progress, it's much more challenging.<br /><br />We hope you've found Javaun's insights helpful in thinking about your own Google Grants account. For more from Javaun and our other panelists, watch the recording of the session from the workshop <a href="//www.youtube.com/watch?v=DdUBgIt2kP8&feature=PlayList&p=C6EE52455A2CD845&index=2">here</a>. You can also check out all of the other recordings from the Google Grants Workshop on <a href="//www.youtube.com/user/GoogleGrants">our YouTube channel</a>. Finally, feel free to share your own experiences using these and other best practices on the <a href="//www.google.com/support/forum/p/grants?hl=en">Google Grants User Forum</a>.<br /><br /><span class="byline-author">Posted by Kristie Ferketich, Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/10/workshop-grantee-best-practices_13.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Workshop Grantee Best Practices: National Public Radio&url=https://googlefornonprofits.blogspot.com/2009/10/workshop-grantee-best-practices_13.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/10/workshop-grantee-best-practices_13.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/10/workshop-grantee-best-practices_13.html' data-url='https://googlefornonprofits.blogspot.com/2009/10/workshop-grantee-best-practices_13.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/10/workshop-grantee-best-practices_13.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/AdWords%20Basics' rel='tag'> AdWords Basics </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grantees' rel='tag'> Grantees </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Optimization' rel='tag'> Optimization </a> </span> </div> </div> </div> <div class='post' data-id='1018745964114664134' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/10/workshop-grantee-best-practices-elder.html' itemprop='url' title='Workshop Grantee Best Practices: Elder Wisdom Circle'> Workshop Grantee Best Practices: Elder Wisdom Circle </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, October 6, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span class="Apple-style-span" style="font-family: Verdana; font-size: 13px; "><div style="margin-top: 0px; margin-bottom: 0px; "><span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">This week's speaker recap from the </span></span><a href="http://googlegrants.blogspot.com/2009/09/google-grants-workshop-recap-and-videos.html" id="pdn2" title="Google Grants Workshop" style="color: rgb(85, 26, 139); "><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">Google Grants Workshop</span></span></a><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;"> is courtesy of </span></span><a href="http://www.elderwisdomcircle.org/" id="efbg" title="The Elder Wisdom Circle" style="color: rgb(85, 26, 139); "><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">The Elder Wisdom Circle</span></span></a><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">. The Elder Wisdom Circle is an online inter-generational program connecting young people seeking advice on life with seniors ages 60-100 with wisdom to share. Doug Meckelson, founder of the EWC, had the following to say when asked to share tips and best practices for achieving success in the Google Grants program: </span></span></span></div><p class="MsoNormal" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></p><div style="margin-top: 0px; margin-bottom: 0px; "><span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;"><br /></span></span></span></div><div style="margin-top: 0px; margin-bottom: 0px; "><b><p class="MsoNormal" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></p><ul style="margin-top: 0px; margin-bottom: 0px; "><li style="margin-top: 0px; margin-bottom: 0px; "><span style="font-weight: normal; "><span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">Take time to learn about your account, how it works, what tools are available. When we first started I would log-in multiple times each day to tweak and adjust. </span></span></span></span></li><li style="margin-top: 0px; margin-bottom: 0px; "><span style="font-weight: normal; "><span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">Look at your ads from the visitor point of view: is your ad is enticing them to click? Does the page they land on and the content they see after clicking on your ad make sense? Just having someone click into your site is not the end goal, creating some form of action usually is.</span></span></span></span></li><li style="margin-top: 0px; margin-bottom: 0px; "><span style="font-weight: normal; "><span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">Negative keywords are invaluable. We do not offer any type of medical, tax, legal or investment advice and early on we burned up quite a bit of resources dealing with advice-seekers we could not help. </span></span></span></span></li><li style="margin-top: 0px; margin-bottom: 0px; "><span style="font-weight: normal; "><span><span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">The message is pretty simple and that is to take the time to understand how things work. In the end this one little tool allowed us to reach the correct audience.</span></span></span></span></span></li></ul><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></p></b></div><div style="margin-top: 0px; margin-bottom: 0px; "><span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;"><br /></span></span></span></div><div style="margin-top: 0px; margin-bottom: 0px; "><span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;"> You can also check out all of the other recordings from the Google Grants Workshop on </span></span><a href="//www.youtube.com/user/GoogleGrants" id="d499" title="our YouTube channel" style="color: rgb(85, 26, 139); "><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">our YouTube channel</span></span></a><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">. Also, feel free to share your own experiences using these and other best practices on the </span></span><a href="//www.google.com/support/forum/p/grants?hl=en" id="qmwf" title="Google Grants User Forum" style="color: rgb(85, 26, 139); "><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">Google Grants User Forum</span></span></a><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">.</span></span></span></div></span><br /><span class="byline-author">Posted by AnnMarie Hill, The Google Grants Team</span> </script> <noscript> <span class="Apple-style-span" style="font-family: Verdana; font-size: 13px; "><div style="margin-top: 0px; margin-bottom: 0px; "><span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">This week's speaker recap from the </span></span><a href="http://googlegrants.blogspot.com/2009/09/google-grants-workshop-recap-and-videos.html" id="pdn2" title="Google Grants Workshop" style="color: rgb(85, 26, 139); "><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">Google Grants Workshop</span></span></a><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;"> is courtesy of </span></span><a href="http://www.elderwisdomcircle.org/" id="efbg" title="The Elder Wisdom Circle" style="color: rgb(85, 26, 139); "><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">The Elder Wisdom Circle</span></span></a><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">. The Elder Wisdom Circle is an online inter-generational program connecting young people seeking advice on life with seniors ages 60-100 with wisdom to share. Doug Meckelson, founder of the EWC, had the following to say when asked to share tips and best practices for achieving success in the Google Grants program: </span></span></span></div><p class="MsoNormal" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></p><div style="margin-top: 0px; margin-bottom: 0px; "><span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;"><br /></span></span></span></div><div style="margin-top: 0px; margin-bottom: 0px; "><b><p class="MsoNormal" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></p><ul style="margin-top: 0px; margin-bottom: 0px; "><li style="margin-top: 0px; margin-bottom: 0px; "><span style="font-weight: normal; "><span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">Take time to learn about your account, how it works, what tools are available. When we first started I would log-in multiple times each day to tweak and adjust. </span></span></span></span></li><li style="margin-top: 0px; margin-bottom: 0px; "><span style="font-weight: normal; "><span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">Look at your ads from the visitor point of view: is your ad is enticing them to click? Does the page they land on and the content they see after clicking on your ad make sense? Just having someone click into your site is not the end goal, creating some form of action usually is.</span></span></span></span></li><li style="margin-top: 0px; margin-bottom: 0px; "><span style="font-weight: normal; "><span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">Negative keywords are invaluable. We do not offer any type of medical, tax, legal or investment advice and early on we burned up quite a bit of resources dealing with advice-seekers we could not help. </span></span></span></span></li><li style="margin-top: 0px; margin-bottom: 0px; "><span style="font-weight: normal; "><span><span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">The message is pretty simple and that is to take the time to understand how things work. In the end this one little tool allowed us to reach the correct audience.</span></span></span></span></span></li></ul><p style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "></p></b></div><div style="margin-top: 0px; margin-bottom: 0px; "><span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;"><br /></span></span></span></div><div style="margin-top: 0px; margin-bottom: 0px; "><span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;"> You can also check out all of the other recordings from the Google Grants Workshop on </span></span><a href="//www.youtube.com/user/GoogleGrants" id="d499" title="our YouTube channel" style="color: rgb(85, 26, 139); "><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">our YouTube channel</span></span></a><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">. Also, feel free to share your own experiences using these and other best practices on the </span></span><a href="//www.google.com/support/forum/p/grants?hl=en" id="qmwf" title="Google Grants User Forum" style="color: rgb(85, 26, 139); "><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">Google Grants User Forum</span></span></a><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">.</span></span></span></div></span><br /><span class="byline-author">Posted by AnnMarie Hill, The Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/10/workshop-grantee-best-practices-elder.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Workshop Grantee Best Practices: Elder Wisdom Circle&url=https://googlefornonprofits.blogspot.com/2009/10/workshop-grantee-best-practices-elder.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/10/workshop-grantee-best-practices-elder.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/10/workshop-grantee-best-practices-elder.html' data-url='https://googlefornonprofits.blogspot.com/2009/10/workshop-grantee-best-practices-elder.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/10/workshop-grantee-best-practices-elder.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/AdWords%20Basics' rel='tag'> AdWords Basics </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grantees' rel='tag'> Grantees </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Optimization' rel='tag'> Optimization </a> </span> </div> </div> </div> <div class='post' data-id='3243001713505774440' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/10/your-best-keyword-forward.html' itemprop='url' title='Your best keyword forward'> Your best keyword forward </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, October 1, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> When creating an AdWords campaign for your charity, it's very important to organise your account so that there is a distinct relationship and correlation between the keywords you select and the ads that run against them on Google.com. As you build your account, you may<span class="Apple-converted-space"> </span><a href="http://adwords.google.com/support/aw/bin/answer.py?answer=16928&hl=en" id="oom5" title="generate a large number of keywords" style="color: rgb(85, 26, 139);">generate a large number of keywords</a><span class="Apple-converted-space"> </span>that you think people will search for or associate with your organisation.<br /><br />Once this list has been created, try to put the keywords into groups of around 10 to 30<span class="Apple-converted-space"> </span>based on<span class="Apple-converted-space"> </span><a href="http://adwords.blogspot.com/2007/04/adwords-optimization-tips-part-4.html" id="vox_" title="a common theme" style="color: rgb(85, 26, 139);">common themes</a>. The numbers aren't really important; it's more important that the keywords are grouped according to on concise themes, product offerings, etc. and aren't overly generic or broad in their meaning.<br /><br />Your keywords will trigger your ad on Google. Therefore, once you have a tightly-themed group of keywords, you should<span class="Apple-converted-space"> </span><a href="http://adwords.blogspot.com/2007/05/adwords-optimization-tips-part-6-ad.html" id="maab" title="write around 3 to 4 ads" style="color: rgb(85, 26, 139);">write around 3 to 4 ad variations</a><span class="Apple-converted-space"> </span>that reflect the theme of the<span class="Apple-converted-space"> </span><a id="wv:f" href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6298" title="ad group" style="color: rgb(85, 26, 139);">ad group</a>. This ensures that when someone enters one of your keywords as a search query on Google.com, your ad that's related to the keyword(s) the user entered will be eligible to appear. This is the ideal situation, because if your ad satisfies the need of the person who performed the search, they'll be in turn, more likely to click on your ad and then visit your site, which is the ultimate goal of your campaign.<br /><br />Repeat this process of creating ad text and relevant keyword groups until you've covered all the key areas of your site. It is also vital that you send people to the the most relevant part of your site via your<span class="Apple-converted-space"> </span><a id="l4kf" href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6313" title="destination URL" style="color: rgb(85, 26, 139);">destination URL</a>. For example, if your ad and the keyword that triggered it is about giving donations, you should direct users to the page within your website about how to contribute donations. <br /><br />If you have any trouble generating keywords, you can try <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=147607" id="npew" title="the keyword tool" style="color: rgb(85, 26, 139);">the keyword tool</a> to find new ideas.<br /><br />Some key points to note are:<br /><br /><ol style="margin-top: 0px; margin-bottom: 0px;"><li style="margin-top: 0px; margin-bottom: 0px;">Keep ad groups small and tightly themed.</li><li style="margin-top: 0px; margin-bottom: 0px;">Choose keywords and ads that match and follow a single theme.</li><li style="margin-top: 0px; margin-bottom: 0px;">Send traffic to the appropriate part of the site that matches the ad group theme.<br /></li><li style="margin-top: 0px; margin-bottom: 0px;">Use the keyword tool to generate related keyword ideas.</li></ol><br /><br /><span class="byline-author">Posted by </span>Barney Durrant, London Sales Team </script> <noscript> When creating an AdWords campaign for your charity, it's very important to organise your account so that there is a distinct relationship and correlation between the keywords you select and the ads that run against them on Google.com. As you build your account, you may<span class="Apple-converted-space"> </span><a href="http://adwords.google.com/support/aw/bin/answer.py?answer=16928&hl=en" id="oom5" title="generate a large number of keywords" style="color: rgb(85, 26, 139);">generate a large number of keywords</a><span class="Apple-converted-space"> </span>that you think people will search for or associate with your organisation.<br /><br />Once this list has been created, try to put the keywords into groups of around 10 to 30<span class="Apple-converted-space"> </span>based on<span class="Apple-converted-space"> </span><a href="http://adwords.blogspot.com/2007/04/adwords-optimization-tips-part-4.html" id="vox_" title="a common theme" style="color: rgb(85, 26, 139);">common themes</a>. The numbers aren't really important; it's more important that the keywords are grouped according to on concise themes, product offerings, etc. and aren't overly generic or broad in their meaning.<br /><br />Your keywords will trigger your ad on Google. Therefore, once you have a tightly-themed group of keywords, you should<span class="Apple-converted-space"> </span><a href="http://adwords.blogspot.com/2007/05/adwords-optimization-tips-part-6-ad.html" id="maab" title="write around 3 to 4 ads" style="color: rgb(85, 26, 139);">write around 3 to 4 ad variations</a><span class="Apple-converted-space"> </span>that reflect the theme of the<span class="Apple-converted-space"> </span><a id="wv:f" href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6298" title="ad group" style="color: rgb(85, 26, 139);">ad group</a>. This ensures that when someone enters one of your keywords as a search query on Google.com, your ad that's related to the keyword(s) the user entered will be eligible to appear. This is the ideal situation, because if your ad satisfies the need of the person who performed the search, they'll be in turn, more likely to click on your ad and then visit your site, which is the ultimate goal of your campaign.<br /><br />Repeat this process of creating ad text and relevant keyword groups until you've covered all the key areas of your site. It is also vital that you send people to the the most relevant part of your site via your<span class="Apple-converted-space"> </span><a id="l4kf" href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6313" title="destination URL" style="color: rgb(85, 26, 139);">destination URL</a>. For example, if your ad and the keyword that triggered it is about giving donations, you should direct users to the page within your website about how to contribute donations. <br /><br />If you have any trouble generating keywords, you can try <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=147607" id="npew" title="the keyword tool" style="color: rgb(85, 26, 139);">the keyword tool</a> to find new ideas.<br /><br />Some key points to note are:<br /><br /><ol style="margin-top: 0px; margin-bottom: 0px;"><li style="margin-top: 0px; margin-bottom: 0px;">Keep ad groups small and tightly themed.</li><li style="margin-top: 0px; margin-bottom: 0px;">Choose keywords and ads that match and follow a single theme.</li><li style="margin-top: 0px; margin-bottom: 0px;">Send traffic to the appropriate part of the site that matches the ad group theme.<br /></li><li style="margin-top: 0px; margin-bottom: 0px;">Use the keyword tool to generate related keyword ideas.</li></ol><br /><br /><span class="byline-author">Posted by </span>Barney Durrant, London Sales Team </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/10/your-best-keyword-forward.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Your best keyword forward&url=https://googlefornonprofits.blogspot.com/2009/10/your-best-keyword-forward.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/10/your-best-keyword-forward.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/10/your-best-keyword-forward.html' data-url='https://googlefornonprofits.blogspot.com/2009/10/your-best-keyword-forward.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/10/your-best-keyword-forward.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/AdWords%20Basics' rel='tag'> AdWords Basics </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> </span> </div> </div> </div> <div class='post' data-id='6585875402535140955' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/09/pre-campaign-strategy-in-pre-season.html' itemprop='url' title='Pre-Campaign Strategy In the Pre-Season'> Pre-Campaign Strategy In the Pre-Season </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, September 30, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Just three weeks ago, schools resumed session and <a id="sjz5" href="http://googlegrants.blogspot.com/2009/08/school-is-almost-back-in-session-and.html" title="AdWords in the Curriculum">AdWords in the Curriculum</a> embarked on a new semester. With a portfolio including a Google Grantee's site, mission statement and contact information, students are faced with the familiar question invoked by any assignment: where to begin?<br /><div style="margin-top: 0px; margin-bottom: 0px; "><br /></div><div style="margin-top: 0px; margin-bottom: 0px; ">The <a title="holiday season" href="http://googlegrants.blogspot.com/2008/11/part-1-optimization-strategies-tips-for.html" id="q7vk" style="color: rgb(85, 26, 139); ">holiday season</a> at the end of the calendar year is well known as the busiest time for both charitable donations to non-profits and sales for profit companies. Identifying strategic goals in September will lead to better outcomes in an end-of-year assessment of marketing success.</div><div style="margin-top: 0px; margin-bottom: 0px; "><br /></div><div style="margin-top: 0px; margin-bottom: 0px; ">The most important place to start for any Google Grants recipient is deciding on campaign goals -- not keywords. What should the advertising accomplish? How will it improve your organization's exposure, and what audience are you trying to reach? </div><div style="margin-top: 0px; margin-bottom: 0px; "><br /></div><div style="margin-top: 0px; margin-bottom: 0px; ">Starting a campaign without answering these important initial questions can lead to a hodgepodge of keywords, ad groups and ad texts that attempt to cram an entire mission into unstructured campaigns, potentially ineffective ads, and longer term struggles with determining whether the campaign is working. </div><div style="margin-top: 0px; margin-bottom: 0px; "><br /></div><div style="margin-top: 0px; margin-bottom: 0px; ">After a set of goals are established, the next step is to determine <a id="pizb" href="http://googlegrants.blogspot.com/2008/05/analytics-demystified-part-2-setting.html" title="a success metric to track" style="color: rgb(85, 26, 139); ">a success metric to track</a>. Is there a particular page that would be valuable for users to reach? Or is there an online conversion such as a donation, purchase or information request that you'd like to achieve? Determining success metrics will help non-profits determine whether the campaign is bearing fruit, or if it needs further refinement. This is especially relevant for campaigns that will run during the busy holiday season when you want to ensure your advertising is as effective as possible.<br /></div><div style="margin-top: 0px; margin-bottom: 0px; "><br /></div><div style="margin-top: 0px; margin-bottom: 0px; ">When creating your first AdWords campaign, also consider using the recommended steps available on the the <a id="iv.e" href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=141634" title="'Solutions for your advertising campaign'">'Solutions for your advertising campaign'</a> page to help generate ideas.</div><div style="margin-top: 0px; margin-bottom: 0px; "><br /></div><div style="margin-top: 0px; margin-bottom: 0px; ">The work of both becoming experts in the AdWords program and helping with Google Grants recipients manage accounts and meet their goals is now underway for AdWords in the Curriculum students. Stay tuned for an end-of-semester update that will spotlight high performing AdWords in the Curriculum accounts for local non-profits in Michigan.</div><br /><span class="byline-author">Posted by Anita Varma, Google Ann Arbor</span> </script> <noscript> Just three weeks ago, schools resumed session and <a id="sjz5" href="http://googlegrants.blogspot.com/2009/08/school-is-almost-back-in-session-and.html" title="AdWords in the Curriculum">AdWords in the Curriculum</a> embarked on a new semester. With a portfolio including a Google Grantee's site, mission statement and contact information, students are faced with the familiar question invoked by any assignment: where to begin?<br /><div style="margin-top: 0px; margin-bottom: 0px; "><br /></div><div style="margin-top: 0px; margin-bottom: 0px; ">The <a title="holiday season" href="http://googlegrants.blogspot.com/2008/11/part-1-optimization-strategies-tips-for.html" id="q7vk" style="color: rgb(85, 26, 139); ">holiday season</a> at the end of the calendar year is well known as the busiest time for both charitable donations to non-profits and sales for profit companies. Identifying strategic goals in September will lead to better outcomes in an end-of-year assessment of marketing success.</div><div style="margin-top: 0px; margin-bottom: 0px; "><br /></div><div style="margin-top: 0px; margin-bottom: 0px; ">The most important place to start for any Google Grants recipient is deciding on campaign goals -- not keywords. What should the advertising accomplish? How will it improve your organization's exposure, and what audience are you trying to reach? </div><div style="margin-top: 0px; margin-bottom: 0px; "><br /></div><div style="margin-top: 0px; margin-bottom: 0px; ">Starting a campaign without answering these important initial questions can lead to a hodgepodge of keywords, ad groups and ad texts that attempt to cram an entire mission into unstructured campaigns, potentially ineffective ads, and longer term struggles with determining whether the campaign is working. </div><div style="margin-top: 0px; margin-bottom: 0px; "><br /></div><div style="margin-top: 0px; margin-bottom: 0px; ">After a set of goals are established, the next step is to determine <a id="pizb" href="http://googlegrants.blogspot.com/2008/05/analytics-demystified-part-2-setting.html" title="a success metric to track" style="color: rgb(85, 26, 139); ">a success metric to track</a>. Is there a particular page that would be valuable for users to reach? Or is there an online conversion such as a donation, purchase or information request that you'd like to achieve? Determining success metrics will help non-profits determine whether the campaign is bearing fruit, or if it needs further refinement. This is especially relevant for campaigns that will run during the busy holiday season when you want to ensure your advertising is as effective as possible.<br /></div><div style="margin-top: 0px; margin-bottom: 0px; "><br /></div><div style="margin-top: 0px; margin-bottom: 0px; ">When creating your first AdWords campaign, also consider using the recommended steps available on the the <a id="iv.e" href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=141634" title="'Solutions for your advertising campaign'">'Solutions for your advertising campaign'</a> page to help generate ideas.</div><div style="margin-top: 0px; margin-bottom: 0px; "><br /></div><div style="margin-top: 0px; margin-bottom: 0px; ">The work of both becoming experts in the AdWords program and helping with Google Grants recipients manage accounts and meet their goals is now underway for AdWords in the Curriculum students. Stay tuned for an end-of-semester update that will spotlight high performing AdWords in the Curriculum accounts for local non-profits in Michigan.</div><br /><span class="byline-author">Posted by Anita Varma, Google Ann Arbor</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/09/pre-campaign-strategy-in-pre-season.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Pre-Campaign Strategy In the Pre-Season&url=https://googlefornonprofits.blogspot.com/2009/09/pre-campaign-strategy-in-pre-season.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/09/pre-campaign-strategy-in-pre-season.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/09/pre-campaign-strategy-in-pre-season.html' data-url='https://googlefornonprofits.blogspot.com/2009/09/pre-campaign-strategy-in-pre-season.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/09/pre-campaign-strategy-in-pre-season.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/AdWords%20in%20the%20Curriculum' rel='tag'> AdWords in the Curriculum </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Optimization' rel='tag'> Optimization </a> </span> </div> </div> </div> <div class='post' data-id='2480889803493625792' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/09/workshop-grantee-best-practices-direct.html' itemprop='url' title='Workshop Grantee Best Practices: Direct Relief International'> Workshop Grantee Best Practices: Direct Relief International </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, September 29, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> In this week's speaker recap from <a href="http://googlegrants.blogspot.com/2009/09/google-grants-workshop-recap-and-videos.html">last month's workshop</a>, we highlight <a href="http://www.directrelief.org/">Direct Relief International</a>, a long-time Google Grants participant. Alison Joyce, Online Communications Manager at Direct Relief International, joined our grantee panel to share her organization's experiences using their Google Grant over the years.<br /><br />Here are several helpful strategies Alison offers to fellow grantees:<br /><br /> * Identify your organization's goals for your Google Grant early on, but also be flexible in adjusting your goals over time. For example, Direct Relief International was initially only focused on awareness with their grant, but later expanded their goals to program outreach and donation solicitation.<br /><br /> * Realize that the more time you put into your account, the more you get out of it! Be active with your account, blocking off time in your calendar each week (even 30 minutes) to refine keywords and improve ads with low <a href="//www.google.com/support/grants/bin/answer.py?hl=en&answer=96863">CTRs</a>.<br /><br /> * Don't be afraid to delete poor-performing keywords and ads, as they will drag your account down. Less is more here, as you improve your site traffic.<br /><br /> * Integrate your AdWords account into your overall communications planning, as this will push you to make time for it and have a sense of accountability for its performance. Treat it as a resource you are paying for.<br /><br /> * Incorporate other free <a href="//www.google.com/nonprofits/">Google for Non-Profit</a> products into your online strategy: integrate Google Analytics and Google Checkout with AdWords and use other products like Google Maps and YouTube to further your mission.<br /><br />For more best practices, you can watch Alison and the entire grantee panel <a href="//www.youtube.com/watch?v=DdUBgIt2kP8&feature=PlayList&p=C6EE52455A2CD845&index=2">here</a>. You can also view all of the recordings from the workshop on the <a href="//www.youtube.com/user/GoogleGrants">Google Grants YouTube channel.</a> Over the next three weeks, we'll share more best practices from the other grantees on the panel. We hope that you benefit from the sharing of these strategies and that they help to make your Google Grant even more successful for your organization. See you next week!<br /><br /><span class="byline-author">Posted by Kristie Ferketich, Google Grants Team</span> </script> <noscript> In this week's speaker recap from <a href="http://googlegrants.blogspot.com/2009/09/google-grants-workshop-recap-and-videos.html">last month's workshop</a>, we highlight <a href="http://www.directrelief.org/">Direct Relief International</a>, a long-time Google Grants participant. Alison Joyce, Online Communications Manager at Direct Relief International, joined our grantee panel to share her organization's experiences using their Google Grant over the years.<br /><br />Here are several helpful strategies Alison offers to fellow grantees:<br /><br /> * Identify your organization's goals for your Google Grant early on, but also be flexible in adjusting your goals over time. For example, Direct Relief International was initially only focused on awareness with their grant, but later expanded their goals to program outreach and donation solicitation.<br /><br /> * Realize that the more time you put into your account, the more you get out of it! Be active with your account, blocking off time in your calendar each week (even 30 minutes) to refine keywords and improve ads with low <a href="//www.google.com/support/grants/bin/answer.py?hl=en&answer=96863">CTRs</a>.<br /><br /> * Don't be afraid to delete poor-performing keywords and ads, as they will drag your account down. Less is more here, as you improve your site traffic.<br /><br /> * Integrate your AdWords account into your overall communications planning, as this will push you to make time for it and have a sense of accountability for its performance. Treat it as a resource you are paying for.<br /><br /> * Incorporate other free <a href="//www.google.com/nonprofits/">Google for Non-Profit</a> products into your online strategy: integrate Google Analytics and Google Checkout with AdWords and use other products like Google Maps and YouTube to further your mission.<br /><br />For more best practices, you can watch Alison and the entire grantee panel <a href="//www.youtube.com/watch?v=DdUBgIt2kP8&feature=PlayList&p=C6EE52455A2CD845&index=2">here</a>. You can also view all of the recordings from the workshop on the <a href="//www.youtube.com/user/GoogleGrants">Google Grants YouTube channel.</a> Over the next three weeks, we'll share more best practices from the other grantees on the panel. We hope that you benefit from the sharing of these strategies and that they help to make your Google Grant even more successful for your organization. See you next week!<br /><br /><span class="byline-author">Posted by Kristie Ferketich, Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/09/workshop-grantee-best-practices-direct.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Workshop Grantee Best Practices: Direct Relief International&url=https://googlefornonprofits.blogspot.com/2009/09/workshop-grantee-best-practices-direct.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/09/workshop-grantee-best-practices-direct.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/09/workshop-grantee-best-practices-direct.html' data-url='https://googlefornonprofits.blogspot.com/2009/09/workshop-grantee-best-practices-direct.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/09/workshop-grantee-best-practices-direct.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/AdWords%20Basics' rel='tag'> AdWords Basics </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grantees' rel='tag'> Grantees </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Optimization' rel='tag'> Optimization </a> </span> </div> </div> </div> <div class='post' data-id='7607579727228539545' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/09/how-to-turn-use-of-negative-keywords-to.html' itemprop='url' title='How to Turn the Use of Negative Keywords to a Positive'> How to Turn the Use of Negative Keywords to a Positive </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, September 24, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <b>WHY ARE NEGATIVE KEYWORDS GOOD FOR YOUR CAMPAIGNS? </b><br /><br /><a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=63235">Negative keywords</a> can have a positive impact on your campaigns because they help you filter out irrelevant searches. When you include negative keywords, you're essentially requesting that the system does not show your ads against search queries containing those words. For example, if your organization works to prevent animal cruelty, you might want to add the keyword, adoption (-adoption) as a negative term. Why? Because you don't want your ads to show on queries such as "animal adoption" since you are not providing animal adoption services.<br /><br /><b>WHERE CAN I FIND NEGATIVE KEYWORDS TO ADD?</b><br /><br />The <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=147607">Keyword Tool</a> automatically gives you suggestions for negative terms, and the <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=68034">Search Query Performance</a> report is another great way to find relevant negatives. The report shows all the various search queries that triggered your ads and generated a click. By reviewing these terms, you can identify any irrelevant keywords that trigger your ad and include them as negative keywords.<br /><br /><b>HOW DO I ADD NEGATIVE KEYWORDS? </b><br /><br />Adding negatives is easy. You can manually <a href="http://adwords.google.com/support/aw/bin/answer.py?answer=115438">add negative keywords</a> to your keyword lists at both the ad group and campaign level. Simple add the irrelevant terms by placing a negative sign (–) before the word in your keyword list. Keep in mind that you can also add negatives as different match types. Here's how different negative match types work:<br /><br /><b>Negative Broad match:</b> keyword (no punctuation)<br />Allows your ad not to show for searches on similar phrases and relevant variations of the term. For example, if you add -"adoption," your ad will not show for animal adoption, pet adoptions, animal adopted.<div><br /><b>Negative Phrase match: -</b>"keyword"<br />Allows your ad to not show for searches that match the exact phrase and terms that have the phrase in it for example if you add -"animal adoption" will not show for "animal adoption California."</div><div><br /><b>Negative Exact match:</b> -[keyword] </div><div>Allows your ad to not show for searches that match the exact phrase exclusively.<br /><br />By adding negative terms to your AdWords account, you ensure that you're spending your Google Grant only on relevant clicks and improving your account's overall performance. Here's a great video on <a href="http://adwords.google.com/support/aw/bin/answer.py?answer=89262">Negative Keywords</a> that provides more tips.<br /><br /><br /><span class="byline-author">Posted by Sherry <span class="blsp-spelling-error" id="SPELLING_ERROR_0">Zarabi</span>, AdWords Team</span></div> </script> <noscript> <b>WHY ARE NEGATIVE KEYWORDS GOOD FOR YOUR CAMPAIGNS? </b><br /><br /><a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=63235">Negative keywords</a> can have a positive impact on your campaigns because they help you filter out irrelevant searches. When you include negative keywords, you're essentially requesting that the system does not show your ads against search queries containing those words. For example, if your organization works to prevent animal cruelty, you might want to add the keyword, adoption (-adoption) as a negative term. Why? Because you don't want your ads to show on queries such as "animal adoption" since you are not providing animal adoption services.<br /><br /><b>WHERE CAN I FIND NEGATIVE KEYWORDS TO ADD?</b><br /><br />The <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=147607">Keyword Tool</a> automatically gives you suggestions for negative terms, and the <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=68034">Search Query Performance</a> report is another great way to find relevant negatives. The report shows all the various search queries that triggered your ads and generated a click. By reviewing these terms, you can identify any irrelevant keywords that trigger your ad and include them as negative keywords.<br /><br /><b>HOW DO I ADD NEGATIVE KEYWORDS? </b><br /><br />Adding negatives is easy. You can manually <a href="http://adwords.google.com/support/aw/bin/answer.py?answer=115438">add negative keywords</a> to your keyword lists at both the ad group and campaign level. Simple add the irrelevant terms by placing a negative sign (–) before the word in your keyword list. Keep in mind that you can also add negatives as different match types. Here's how different negative match types work:<br /><br /><b>Negative Broad match:</b> keyword (no punctuation)<br />Allows your ad not to show for searches on similar phrases and relevant variations of the term. For example, if you add -"adoption," your ad will not show for animal adoption, pet adoptions, animal adopted.<div><br /><b>Negative Phrase match: -</b>"keyword"<br />Allows your ad to not show for searches that match the exact phrase and terms that have the phrase in it for example if you add -"animal adoption" will not show for "animal adoption California."</div><div><br /><b>Negative Exact match:</b> -[keyword] </div><div>Allows your ad to not show for searches that match the exact phrase exclusively.<br /><br />By adding negative terms to your AdWords account, you ensure that you're spending your Google Grant only on relevant clicks and improving your account's overall performance. Here's a great video on <a href="http://adwords.google.com/support/aw/bin/answer.py?answer=89262">Negative Keywords</a> that provides more tips.<br /><br /><br /><span class="byline-author">Posted by Sherry <span class="blsp-spelling-error" id="SPELLING_ERROR_0">Zarabi</span>, AdWords Team</span></div> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/09/how-to-turn-use-of-negative-keywords-to.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:How to Turn the Use of Negative Keywords to a Positive&url=https://googlefornonprofits.blogspot.com/2009/09/how-to-turn-use-of-negative-keywords-to.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/09/how-to-turn-use-of-negative-keywords-to.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/09/how-to-turn-use-of-negative-keywords-to.html' data-url='https://googlefornonprofits.blogspot.com/2009/09/how-to-turn-use-of-negative-keywords-to.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/09/how-to-turn-use-of-negative-keywords-to.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/AdWords%20Basics' rel='tag'> AdWords Basics </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> </span> </div> </div> </div> <div class='post' data-id='8023232510161500004' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/09/workshop-grantee-best-practices-energy.html' itemprop='url' title='Workshop Grantee Best Practices: Energy Action Coalition'> Workshop Grantee Best Practices: Energy Action Coalition </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, September 22, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> This week's speaker recap from <a href="http://googlegrants.blogspot.com/2009/09/google-grants-workshop-recap-and-videos.html">our recent workshop</a> shines the spotlight on <a href="http://local-energyactioncoalition.org/">Energy Action Coalition</a>, a non-profit organization using multiple <a href="//www.google.com/nonprofits/">Google for Non-Profit products</a>. At the event, attendees heard Danny Marx, Internet Manager at Energy Action Coalition, share his experiences working with free Google products including YouTube, Google Apps, Google Sites and more.<br /><br />Here are some best practices that Danny shared:<br /><br /> * Consider creating <a href="//www.youtube.com/nonprofits">YouTube videos </a>as a way to train volunteers<br /> * Keep decentralized efforts in your organization coordinated with powerful tools like <a href="//www.google.com/a/help/intl/en/npo/index.html">Google Apps</a><br /> * Stay current on news in your space with <a href="//www.google.com/reader/view/#welcome-page">Google Reader</a> and <a href="//www.google.com/alerts">Google Alerts</a><br /> * Use <a href="//www.google.com/mobile/#p=default">Google's mobile tools</a> to keep your information current, especially if you're out in the field<br /> * Understand that the benefits of adopting Google tools often outweigh the temporary challenges of transitioning to them<br /> * Be creative in using <a href="//www.google.com/nonprofits/">Google for Non-Profit tools</a> in general; think about how they might help solve your organization's challenges<br /><br />You can view Danny's entire presentation, including several amazing YouTube videos from his organization, <a href="//www.youtube.com/watch?v=y3MaLSs4NSQ&feature=PlayList&p=C6EE52455A2CD845&index=1">here</a>. Danny's slides are also available <a href="http://www.powershift09.org/google">here</a>. To watch other videos from the Google Grants Workshop, visit <a href="//www.youtube.com/user/GoogleGrants">our YouTube channe</a>l. We'll see you next Tuesday with more best practices from another non-profit using Google products.<br /><br /><span class="byline-author">Posted by Kristie Ferketich, Google Grants Team</span> </script> <noscript> This week's speaker recap from <a href="http://googlegrants.blogspot.com/2009/09/google-grants-workshop-recap-and-videos.html">our recent workshop</a> shines the spotlight on <a href="http://local-energyactioncoalition.org/">Energy Action Coalition</a>, a non-profit organization using multiple <a href="//www.google.com/nonprofits/">Google for Non-Profit products</a>. At the event, attendees heard Danny Marx, Internet Manager at Energy Action Coalition, share his experiences working with free Google products including YouTube, Google Apps, Google Sites and more.<br /><br />Here are some best practices that Danny shared:<br /><br /> * Consider creating <a href="//www.youtube.com/nonprofits">YouTube videos </a>as a way to train volunteers<br /> * Keep decentralized efforts in your organization coordinated with powerful tools like <a href="//www.google.com/a/help/intl/en/npo/index.html">Google Apps</a><br /> * Stay current on news in your space with <a href="//www.google.com/reader/view/#welcome-page">Google Reader</a> and <a href="//www.google.com/alerts">Google Alerts</a><br /> * Use <a href="//www.google.com/mobile/#p=default">Google's mobile tools</a> to keep your information current, especially if you're out in the field<br /> * Understand that the benefits of adopting Google tools often outweigh the temporary challenges of transitioning to them<br /> * Be creative in using <a href="//www.google.com/nonprofits/">Google for Non-Profit tools</a> in general; think about how they might help solve your organization's challenges<br /><br />You can view Danny's entire presentation, including several amazing YouTube videos from his organization, <a href="//www.youtube.com/watch?v=y3MaLSs4NSQ&feature=PlayList&p=C6EE52455A2CD845&index=1">here</a>. Danny's slides are also available <a href="http://www.powershift09.org/google">here</a>. To watch other videos from the Google Grants Workshop, visit <a href="//www.youtube.com/user/GoogleGrants">our YouTube channe</a>l. We'll see you next Tuesday with more best practices from another non-profit using Google products.<br /><br /><span class="byline-author">Posted by Kristie Ferketich, Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/09/workshop-grantee-best-practices-energy.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Workshop Grantee Best Practices: Energy Action Coalition&url=https://googlefornonprofits.blogspot.com/2009/09/workshop-grantee-best-practices-energy.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/09/workshop-grantee-best-practices-energy.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/09/workshop-grantee-best-practices-energy.html' data-url='https://googlefornonprofits.blogspot.com/2009/09/workshop-grantee-best-practices-energy.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/09/workshop-grantee-best-practices-energy.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20Products' rel='tag'> Google Products </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits' rel='tag'> Resources for Non-Profits </a> </span> </div> </div> </div> <div class='post' data-id='1029217913322732388' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/09/does-your-spanish-org-want-to-be-more.html' itemprop='url' title='Does your Spanish org want to be more Google Search-friendly?'> Does your Spanish org want to be more Google Search-friendly? </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, September 16, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span class="Apple-style-span" style=" ;font-family:Verdana;font-size:13px;"><div class="msg 1st" style="margin-top: 0px; margin-bottom: 0px; ">Attention all Spanish language NGOs: Would you like to receive advice about your website for Google Search? </div><div class="msg 1st" style="margin-top: 0px; margin-bottom: 0px; "><br /></div><div class="msg 1st" style="margin-top: 0px; margin-bottom: 0px; ">The <a id="butd" href="http://googlewebmaster-es.blogspot.com/" title="Spanish Webmaster Blog">Spanish Webmaster Blog</a> is looking for websites that might be good candidates for participation in an upcoming <a id="o38v" href="http://googlewebmaster-es.blogspot.com/2009/09/ayuda-en-busqueda-analizando-vuestras.html" title="Site Clinic" style="color: rgb(85, 26, 139); ">Site Clinic</a>. These sites will be analyzed, and through a blog post write-up, receive tips and suggestions for improving accessibility and becoming more Google-friendly. </div><div class="msg 1st" style="margin-top: 0px; margin-bottom: 0px; "><br /></div><div class="msg 1st" style="margin-top: 0px; margin-bottom: 0px; "><div id="wjuo" style="margin-top: 0px; margin-bottom: 0px; text-align: left; "><img src="https://docs.google.com/a/google.com/File?id=d6gwrdm_3g3wvcddm_b" style="width: 306px; height: 199px; " /></div></div><div class="msg 1st" style="margin-top: 0px; margin-bottom: 0px; "><br /></div><div class="msg 1st" style="margin-top: 0px; margin-bottom: 0px; ">If you're interested in submitting your site for evaluation, visit the the original blog post for all the details about this <a id="qux3" href="http://googlewebmaster-es.blogspot.com/2009/09/ayuda-en-busqueda-analizando-vuestras.html" title="Site Clinic" style="color: rgb(85, 26, 139); ">Site Clinic</a> and send us your site via the available form. The open submission period is between 9/15/09 and 10/15/09, and then three to five sites from the first 200 applicants will be selected.<br /><br /></div><div class="msg 1st" style="margin-top: 0px; margin-bottom: 0px; ">Don't miss this opportunity - submit your site today!</div><div class="msg 1st" style="margin-top: 0px; margin-bottom: 0px; "><br /></div><div class="msg 1st" style="margin-top: 0px; margin-bottom: 0px; ">Posted by Esperaza Navas, Search Quality Team<span class="Apple-tab-span" style="white-space:pre"> </span></div></span> </script> <noscript> <span class="Apple-style-span" style=" ;font-family:Verdana;font-size:13px;"><div class="msg 1st" style="margin-top: 0px; margin-bottom: 0px; ">Attention all Spanish language NGOs: Would you like to receive advice about your website for Google Search? </div><div class="msg 1st" style="margin-top: 0px; margin-bottom: 0px; "><br /></div><div class="msg 1st" style="margin-top: 0px; margin-bottom: 0px; ">The <a id="butd" href="http://googlewebmaster-es.blogspot.com/" title="Spanish Webmaster Blog">Spanish Webmaster Blog</a> is looking for websites that might be good candidates for participation in an upcoming <a id="o38v" href="http://googlewebmaster-es.blogspot.com/2009/09/ayuda-en-busqueda-analizando-vuestras.html" title="Site Clinic" style="color: rgb(85, 26, 139); ">Site Clinic</a>. These sites will be analyzed, and through a blog post write-up, receive tips and suggestions for improving accessibility and becoming more Google-friendly. </div><div class="msg 1st" style="margin-top: 0px; margin-bottom: 0px; "><br /></div><div class="msg 1st" style="margin-top: 0px; margin-bottom: 0px; "><div id="wjuo" style="margin-top: 0px; margin-bottom: 0px; text-align: left; "><img src="https://docs.google.com/a/google.com/File?id=d6gwrdm_3g3wvcddm_b" style="width: 306px; height: 199px; " /></div></div><div class="msg 1st" style="margin-top: 0px; margin-bottom: 0px; "><br /></div><div class="msg 1st" style="margin-top: 0px; margin-bottom: 0px; ">If you're interested in submitting your site for evaluation, visit the the original blog post for all the details about this <a id="qux3" href="http://googlewebmaster-es.blogspot.com/2009/09/ayuda-en-busqueda-analizando-vuestras.html" title="Site Clinic" style="color: rgb(85, 26, 139); ">Site Clinic</a> and send us your site via the available form. The open submission period is between 9/15/09 and 10/15/09, and then three to five sites from the first 200 applicants will be selected.<br /><br /></div><div class="msg 1st" style="margin-top: 0px; margin-bottom: 0px; ">Don't miss this opportunity - submit your site today!</div><div class="msg 1st" style="margin-top: 0px; margin-bottom: 0px; "><br /></div><div class="msg 1st" style="margin-top: 0px; margin-bottom: 0px; ">Posted by Esperaza Navas, Search Quality Team<span class="Apple-tab-span" style="white-space:pre"> </span></div></span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/09/does-your-spanish-org-want-to-be-more.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Does your Spanish org want to be more Google Search-friendly?&url=https://googlefornonprofits.blogspot.com/2009/09/does-your-spanish-org-want-to-be-more.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/09/does-your-spanish-org-want-to-be-more.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/09/does-your-spanish-org-want-to-be-more.html' data-url='https://googlefornonprofits.blogspot.com/2009/09/does-your-spanish-org-want-to-be-more.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/09/does-your-spanish-org-want-to-be-more.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits' rel='tag'> Resources for Non-Profits </a> </span> </div> </div> </div> <div class='post' data-id='2607544768651479262' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/09/workshop-grantee-best-practices.html' itemprop='url' title='Workshop Grantee Best Practices: DoSomething.org'> Workshop Grantee Best Practices: DoSomething.org </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, September 15, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> As you may have read in a previous post, we recently held a <a href="http://googlegrants.blogspot.com/2009/09/google-grants-workshop-recap-and-videos.html">Google Grants Workshop</a> on the Mountain View campus. At this 2-day event, several grantees spoke about their experiences using Google Grants and shared best practices for online advertising that have helped lead their organizations to success. Each Tuesday for the next several weeks, we'll share some of those best practices and tips here on the blog. We hope you enjoy reading about the strategies other grantees have put into action and consider implementing some of them in your own Google Grants AdWords account. Feel free to share your own experiences using these and other best practices on the <a href="//www.google.com/support/forum/p/grants?hl=en">Google Grants User Forum</a>.<br /><br />The first grantee we'll highlight is <a href="http://www.dosomething.org/">DoSomething.org</a>. George Weiner, CTO of DoSomething.org, explained some of the strategies his organization uses to get the most of their Google Grants account. Here are some of the takeaways from his talk.<br /><br />High-Level Best Practices:<br /> * Top non-profit mistake is asking for donations too soon; be sure to inform the user first<br /> * Constantly refine your ads and keywords, see what works, then refine again<br /> * Keep your users top of mind when creating ads and developing keywords<br /> * Use Google Trends to find seasonal patterns that relate to your organization<br /><br />Keyword Best Practices:<br /> * To identify effective keywords, look at your site map and test terms to see if they stick<br /> * Don't forget the <a href="http://www.wordtracker.com/academy/three-good-reasons-to-target-long-tail-keywords">long-tail keywords</a>; common misspellings can drive significant targeted traffic<br /><br />Ad Text Best Practices:<br /> * Use your main keywords in your ad copy<br /> * Create multiple ads and test, test, test!<br /> * Link each ad to a relevant landing page on your site, not just to your home page<br /><br />You can view the entire case study that George shared at the workshop <a href="//www.youtube.com/watch?v=joXIpDQVoYA&feature=PlayList&p=C6EE52455A2CD845&index=0">here</a>. You can also check out all of the other recordings from the Google Grants Workshop on <a href="//www.youtube.com/user/GoogleGrants">our YouTube channel</a>. We'll be be back next Tuesday with another grantee spotlight. See you then!<br /><br /><span class="byline-author">Posted by Kristie Ferketich, Google Grants Team</span> </script> <noscript> As you may have read in a previous post, we recently held a <a href="http://googlegrants.blogspot.com/2009/09/google-grants-workshop-recap-and-videos.html">Google Grants Workshop</a> on the Mountain View campus. At this 2-day event, several grantees spoke about their experiences using Google Grants and shared best practices for online advertising that have helped lead their organizations to success. Each Tuesday for the next several weeks, we'll share some of those best practices and tips here on the blog. We hope you enjoy reading about the strategies other grantees have put into action and consider implementing some of them in your own Google Grants AdWords account. Feel free to share your own experiences using these and other best practices on the <a href="//www.google.com/support/forum/p/grants?hl=en">Google Grants User Forum</a>.<br /><br />The first grantee we'll highlight is <a href="http://www.dosomething.org/">DoSomething.org</a>. George Weiner, CTO of DoSomething.org, explained some of the strategies his organization uses to get the most of their Google Grants account. Here are some of the takeaways from his talk.<br /><br />High-Level Best Practices:<br /> * Top non-profit mistake is asking for donations too soon; be sure to inform the user first<br /> * Constantly refine your ads and keywords, see what works, then refine again<br /> * Keep your users top of mind when creating ads and developing keywords<br /> * Use Google Trends to find seasonal patterns that relate to your organization<br /><br />Keyword Best Practices:<br /> * To identify effective keywords, look at your site map and test terms to see if they stick<br /> * Don't forget the <a href="http://www.wordtracker.com/academy/three-good-reasons-to-target-long-tail-keywords">long-tail keywords</a>; common misspellings can drive significant targeted traffic<br /><br />Ad Text Best Practices:<br /> * Use your main keywords in your ad copy<br /> * Create multiple ads and test, test, test!<br /> * Link each ad to a relevant landing page on your site, not just to your home page<br /><br />You can view the entire case study that George shared at the workshop <a href="//www.youtube.com/watch?v=joXIpDQVoYA&feature=PlayList&p=C6EE52455A2CD845&index=0">here</a>. You can also check out all of the other recordings from the Google Grants Workshop on <a href="//www.youtube.com/user/GoogleGrants">our YouTube channel</a>. We'll be be back next Tuesday with another grantee spotlight. See you then!<br /><br /><span class="byline-author">Posted by Kristie Ferketich, Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/09/workshop-grantee-best-practices.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Workshop Grantee Best Practices: DoSomething.org&url=https://googlefornonprofits.blogspot.com/2009/09/workshop-grantee-best-practices.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2009/09/workshop-grantee-best-practices.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2009/09/workshop-grantee-best-practices.html' data-url='https://googlefornonprofits.blogspot.com/2009/09/workshop-grantee-best-practices.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2009/09/workshop-grantee-best-practices.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/AdWords%20Basics' rel='tag'> AdWords Basics </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grantees' rel='tag'> Grantees </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Optimization' rel='tag'> Optimization </a> </span> </div> </div> </div> <div class='post' data-id='1978497564826213846' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2009/09/resource-round-up-for-september.html' itemprop='url' title='Resource round-up for September'> Resource round-up for September </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, September 9, 2009 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> This month's resource round-up for September includes a handy summary of tips for the new AdWords interface, a reminder to vote on the HHS' Flu PSA contest on YouTube, a live radio segment featuring a few grantees and their use of Google Grants to run their non-profits, and a new SEM series highlighting FAQs about Google Grants.<br /><br /><b>AdWords sums up the new interface</b><br />If you haven't gotten up to speed on the new AdWords interface yet, now's your chance to get all your information in one place via the <a href="http://adwords.blogspot.com/search/label/New%20Interface">New Interface label</a> on the Inside AdWords blog. Here, the AdWords team shares their favorite posts in the series.<br /><br /><b>Vote for the best Swine Flu PSA by 9/16</b><br />Department of Health and Human Services' (HHS) <a href="//www.youtube.com/usgovhhs">"Flu PSA" Contest</a> on YouTube is underway through 9/16/06, with the 10 finalists competing for a $2500 prize and to have their PSA featured on national television. More information about the background of this project can be found in <a href="http://abcnews.go.com/video/playerIndex?id=8343321">this clip from Good Morning America</a>.<br /><br /><b>Grantees on the radio</b><br /><a href="http://www.saveasmilefoundation.org/">Save a Smile Foundation</a>, <a href="http://www.cancerquest.org/">CancerQuest</a> and <a href="http://www.owens-foundation.org/">Owens Foundation for Wildlife Conservation</a> join Atlanta Business Radio to talk about <a href="http://atlantabusinessradio.businessradiox.com/atlanta-business-radio-non-profit-groups-special/">their experiences starting, developing and running non-profit organizations</a>, including some discussion of their experiences with Google Grants.<br /><br /><b>FAQs for non-profits applying to Google Grants</b><br />A San Francisco SEM (search engine marketer) starts <a href="http://commonknow.typepad.com/blog/2009/08/google-grants-101.html">a blog post series </a>to answer some of the frequently asked questions they receive about Google Grants.<br /><br />If you come across resources that would be useful to the greater non-profit community, feel free to post it to the appropriate topic in our <a href="//www.google.com/support/forum/p/grants?hl=en">discussion group</a> so that everyone can benefit. If you'd like to review previous round-ups, just click <a href="http://googlegrants.blogspot.com/search?q=resource+round-up">here </a>and read through previous months' round-ups or search for "resource round-up" from the search box at the top of the page.<br /><br /><span class="byline-author">Posted by Jessica Vaughan, Google Grants Team</span> </script> <noscript> This month's resource round-up for September includes a handy summary of tips for the new AdWords interface, a reminder to vote on the HHS' Flu PSA contest on YouTube, a live radio segment featuring a few grantees and their use of Google Grants to run their non-profits, and a new SEM series highlighting FAQs about Google Grants.<br /><br /><b>AdWords sums up the new interface</b><br />If you haven't gotten up to speed on the new AdWords interface yet, now's your chance to get all your information in one place via the <a href="http://adwords.blogspot.com/search/label/New%20Interface">New Interface label</a> on the Inside AdWords blog. Here, the AdWords team shares their favorite posts in the series.<br /><br /><b>Vote for the best Swine Flu PSA by 9/16</b><br />Department of Health and Human Services' (HHS) <a href="//www.youtube.com/usgovhhs">"Flu PSA" Contest</a> on YouTube is underway through 9/16/06, with the 10 finalists competing for a $2500 prize and to have their PSA featured on national television. More information about the background of this project can be found in <a href="http://abcnews.go.com/video/playerIndex?id=8343321">this clip from Good Morning America</a>.<br /><br /><b>Grantees on the radio</b><br /><a href="http://www.saveasmilefoundation.org/">Save a Smile Foundation</a>, <a href="http://www.cancerquest.org/">CancerQuest</a> and <a href="http://www.owens-foundation.org/">Owens Foundation for Wildlife Conservation</a> join Atlanta Business Radio to talk about <a href="http://atlantabusinessradio.businessradiox.com/atlanta-business-radio-non-profit-groups-special/">their experiences starting, developing and running non-profit organizations</a>, including some discussion of their experiences with Google Grants.<br /><br /><b>FAQs for non-profits applying to Google Grants</b><br />A San Francisco SEM (search engine marketer) starts <a href="http://commonknow.typepad.com/blog/2009/08/google-grants-101.html">a blog post series </a>to answer some of the frequently asked questions they receive about Google Grants.<br /><br />If you come across resources that would be useful to the greater non-profit community, feel free to post it to the appropriate topic in our <a href="//www.google.com/support/forum/p/grants?hl=en">discussion group</a> so that everyone can benefit. If you'd like to review previous round-ups, just click <a href="http://googlegrants.blogspot.com/search?q=resource+round-up">here </a>and read through previous months' round-ups or search for "resource round-up" from the search box at the top of the page.<br /><br /><span class="byline-author">Posted by Jessica Vaughan, Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2009/09/resource-round-up-for-september.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Resource round-up for September&url=https://googlefornonprofits.blogspot.com/2009/09/resource-round-up-for-september.html&via=googlenonprofit'> <img alt='Share on 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class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' 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href='https://googlefornonprofits.blogspot.com/2009/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li 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