Media - Aurora

<!DOCTYPE html>       <html lang="en">  <head><script type="text/javascript" src="https://web-static.archive.org/_static/js/bundle-playback.js?v=7YQSqjSh" charset="utf-8"></script> <script type="text/javascript" src="https://web-static.archive.org/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="https://web-static.archive.org/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("http://aurora.dawn.com/media","20170223121228","https://web.archive.org/","web","https://web-static.archive.org/_static/", "1487851948"); </script> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/banner-styles.css?v=p7PEIJWi" /> <link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/iconochive.css?v=3PDvdIFv" />   <meta charset="utf-8"> <meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1">  <title>Media - Aurora</title> <meta property="fb:app_id" content="323694191004296"/> <meta property="og:image" content="https://web.archive.org/web/20170223121228im_/http://aurora.dawn.com/_img/social-default.jpg"/> <meta name="twitter:image" content="https://web.archive.org/web/20170223121228im_/http://aurora.dawn.com/_img/social-default.jpg"/> <link rel="stylesheet" href="/web/20170223121228cs_/http://aurora.dawn.com/_css/roboto.20170210125325.css" media="all"> <link rel="stylesheet" href="/web/20170223121228cs_/http://aurora.dawn.com/_css/all.20170223133306.css" media="all">  <script type="text/javascript"> var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; (function() { var gads = document.createElement('script'); gads.async = true; gads.type = 'text/javascript'; var useSSL = 'https:' == document.location.protocol; gads.src = (useSSL ? 'https:' : 'http:') + '//web.archive.org/web/20170223121228/http://www.googletagservices.com/tag/js/gpt.js'; var node = document.getElementsByTagName('script')[0]; node.parentNode.insertBefore(gads, node); })(); googleAdsSlots = []; googletag.cmd.push(function() { googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-LB-728x90-TOP', [728, 90], 'div-gpt-ad-1455520357400-0').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-LB-728x90-BOTTOM', [728, 90], 'div-gpt-ad-1455520357400-1').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-LB-728x90-MIDDLE', [728, 90], 'div-gpt-ad-1455520357400-2').addService(googletag.pubads())); googletag.pubads().set("document_language", "en"); googletag.pubads().collapseEmptyDivs(); googletag.pubads().setTargeting('site', 'aurora.dawn.com'); googletag.pubads().setTargeting('category', 'Media'); googletag.pubads().disableInitialLoad(); googletag.enableServices(); }); </script>   <script type="text/javascript"> window.onload = function() { googletag.cmd.push(function() { function isEnabled(div) { if (!div) return false; var width = parseInt($(div).css('width')); var height = parseInt($(div).css('height')); var margin = parseInt($(div).css('margin')); var display = $(div).css('display'); var parent = $(div).parent(); if (display == 'none') return false; if (parent.is('body')) { return true; } else { return isEnabled(parent); } } var resetCorrelator = true; // issue #470 for (i = 0; i < googleAdsSlots.length; i++) { var slot = googleAdsSlots[i]; var id = slot.getSlotElementId(); var div = document.getElementById(id); if (isEnabled(div)) { googletag.pubads().refresh([slot], {changeCorrelator: resetCorrelator}); resetCorrelator = false; } } // http://stackoverflow.com/a/30935893 // https://developers.google.com/doubleclick-gpt/reference#googletag.events.SlotRenderEndedEvent // it is required as sometimes rendered ad is empty but rad adds width and height on the div // which doesn't allow the ad to collapse in this case googletag.pubads().addEventListener('slotRenderEnded', function(e) { if(e.isEmpty) { $('#' + e.slot.getSlotElementId()).parents('.ad').attr("style", "display: none !important"); } }); }); } </script>   <script type="text/javascript"> (function (i,s,o,g,r,a,m) {i['GoogleAnalyticsObject']=r;i[r]=i[r]||function () { (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//web.archive.org/web/20170223121228/http://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-40396753-4', 'auto'); ga('set', 'dimension1', 'Media'); ga('require', 'displayfeatures'); ga('send', 'pageview'); </script>   <script type="text/javascript">var _sf_startpt=(new Date()).getTime()</script>   </head> <body class="media"> <div class="p-2 ad--top-leaderboard">  <div class="ad " aria-hidden="true"> <div style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden"> <div class="radWrapper ad__wrapper" style=""> <div id="div-gpt-ad-1455520357400-0" class="ad__wrapper__slot" style="width:728px;height:90px"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1455520357400-0'); });</script> </div> </div> </div> </div>  </div> <header class="mb-4 sticky"> <div class="container mast"> <div class="grid grid--full"> <div class="grid__item three-tenths palm--one-whole"> <div class="mb-2 ml-4 pl-2"> <a href="/web/20170223121228/http://aurora.dawn.com/" class=""> <h1 class="hide-text logo "> Aurora Magazine </h1> </a> <h3 class="subtitle size-three text--400">Promoting excellence in advertising</h3> </div> </div> <div class="grid__item two-tenths palm--one-whole"></div> <div class="grid__item five-tenths palm--one-whole"> <div class="search-social-bar mr-2"> <div class="mast__social"> <a target="_blank" href="https://web.archive.org/web/20170223121228/https://www.facebook.com/auroramagazine"><img src="/web/20170223121228im_/http://aurora.dawn.com/_img/facebook.png"/></a> <a target="_blank" href="https://web.archive.org/web/20170223121228/https://twitter.com/AuroraMag"><img src="/web/20170223121228im_/http://aurora.dawn.com/_img/twitter.png"/></a> </div> <div class="search-box"> <form action="/web/20170223121228/http://aurora.dawn.com/search"> <input type="hidden" name="cx" value="partner-pub-8258178831251847:bv07ib-e2ch"/> <input type="hidden" name="cof" value="FORID:10"/> <input type="hidden" name="ie" value="UTF-8"/> <input type="text" class="search search__text" value="" placeholder="Search" name="q"/> </form> </div> </div> </div> </div> </div> <div class="menu"> <ul class="nav nav--primary nav--responsive pl-2 text--center "> <li class="nav__item nav__item--home "><a class="" href="/web/20170223121228/http://aurora.dawn.com/">Home</a></li> <li class="nav__item nav__item--recent "><a class="" href="/web/20170223121228/http://aurora.dawn.com/recent">Recent</a></li> <li class="nav__item nav__item--agencies "><a class="" href="/web/20170223121228/http://aurora.dawn.com/agencies">Agencies</a></li> <li class="nav__item nav__item--people "><a class="" href="/web/20170223121228/http://aurora.dawn.com/people">People</a></li> <li class="nav__item nav__item--marketing "><a class="" href="/web/20170223121228/http://aurora.dawn.com/marketing">Marketing</a></li> <li class="nav__item nav__item--creative "><a class="" href="/web/20170223121228/http://aurora.dawn.com/creative">Creative</a></li> <li class="nav__item nav__item--media "><a class="" href="/web/20170223121228/http://aurora.dawn.com/media">Media</a></li> <li class="nav__item nav__item--trends "><a class="" href="/web/20170223121228/http://aurora.dawn.com/trends">Trends</a></li> </ul> </div> </header> <div class=""> <div class="content content--fullwidth p-4"> <main class="px-2 pb-2"> <h2 class="tag size-ten caps bald text--300 p-0 mb-4">Media</h2>  <div class="grid">  <div class="grid__item six-tenths portable--one-whole"> <div class="slideshow theme mb-4 portable--one-whole slideshow--main " data-slick="{ "dots": true, "dotsClass": "slideshow__pager", "asNavFor": null, "cssEase": "ease", "speed": 200, "autoplaySpeed": 6000, "slidesToScroll": 1, "slidesToShow": 1, "responsive": [{"breakpoint": 480, "settings":{"slidesToShow":1, "slidesToScroll":1}},{"breakpoint": 720, "settings":{"slidesToShow":1, "slidesToScroll":1}}], "fade": false }"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">1</span>  <article class="box story " data-id="1141846" data-layout="story">  <figure class="media media--stretch one-whole palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/news/1141846/optimistic-or-overpriced"><img src="//web.archive.org/web/20170223121228im_/http://i.dawn.com/large/2017/02/58aecd129f0b2.jpg" alt="Optimistic or overpriced?"/></a></div> </figure>  <div class="text--center mb-2 mt-2 mx-2"> <span class="tag caps text--center "><a href="/web/20170223121228/http://aurora.dawn.com/media/digital" alt="Digital">Digital</a></span></div>  <h2 data-layout="story" data-id="1141846" class="story__title size-seven text--center text--400 px-2"><a href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/news/1141846/optimistic-or-overpriced" class="story__link">Optimistic or overpriced?</a></h2>  <div class="story__excerpt size-five text--center text--300 px-2 pb-2">Is Snap (Snapchat’s parent company) going public really a good idea? </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">2</span>  <article class="box story " data-id="1141843" data-layout="story">  <figure class="media media--stretch one-whole palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/news/1141843/press-play-the-rising-tide-of-video-content"><img src="//web.archive.org/web/20170223121228im_/http://i.dawn.com/large/2017/02/58aa8333e7707.jpg" alt="Press play –The rising tide of video content"/></a></div> </figure>  <div class="text--center mb-2 mt-2 mx-2"> <span class="tag caps text--center "><a href="/web/20170223121228/http://aurora.dawn.com/trends/making-waves" alt="Making Waves">Making Waves</a></span></div>  <h2 data-layout="story" data-id="1141843" class="story__title size-seven text--center text--400 px-2"><a href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/news/1141843/press-play-the-rising-tide-of-video-content" class="story__link"><strong>Press play –The rising tide of video content</strong></a></h2>  <div class="story__excerpt size-five text--center text--300 px-2 pb-2">By 2017, video content will represent 74% of all internet traffic. </div> </article>  </div> </div> </div>  <div class="grid__item four-tenths portable--one-whole"> <div class="grid"> <div class="grid__item one-half palm--one-whole">  <article class="box story theme mb-4 equal" data-id="1141638" data-layout="story">  <figure class="media one-whole palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/news/1141638/ultra-connected-and-always-ready-to-escape"><img src="//web.archive.org/web/20170223121228im_/http://i.dawn.com/thumbnail/2017/02/58a2ed5c05d1d.jpg" alt="Ultra connected and always ready to escape"/></a></div> </figure>  <div class="text--center mt-4"> <span class="tag caps text--center "><a href="/web/20170223121228/http://aurora.dawn.com/media/digital" alt="Digital">Digital</a></span></div>  <h2 data-layout="story" data-id="1141638" class="story__title size-five text--center text--300 m-2"><a href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/news/1141638/ultra-connected-and-always-ready-to-escape" class="story__link"><strong>Ultra connected and always ready to escape</strong></a></h2> </article>  </div> <div class="grid__item one-half palm--one-whole">  <article class="box story theme mb-4 equal" data-id="1141721" data-layout="story">  <figure class="media media--stretch one-whole palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/news/1141721/nailing-the-art-of-social-behaviour-change-communication"><img src="//web.archive.org/web/20170223121228im_/http://i.dawn.com/thumbnail/2017/02/58a3e18573d43.jpg" alt="Nailing the art of social behaviour change communication"/></a></div> </figure>  <div class="text--center mt-4"> <span class="tag caps text--center "><a href="/web/20170223121228/http://aurora.dawn.com/media/feature" alt="Feature">Feature</a></span></div>  <h2 data-layout="story" data-id="1141721" class="story__title size-five text--center text--300 m-2"><a href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/news/1141721/nailing-the-art-of-social-behaviour-change-communication" class="story__link"><strong>Nailing the art of social behaviour change communication</strong></a></h2> </article>  </div> <div class="grid__item one-half palm--one-whole">  <article class="box story theme mb-4 equal" data-id="1141762" data-layout="story">  <figure class="media media--stretch one-whole palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/news/1141762/swinging-to-the-tune"><img src="//web.archive.org/web/20170223121228im_/http://i.dawn.com/thumbnail/2017/02/589ebd6fc78ba.jpg" alt="Swinging to the tune"/></a></div> </figure>  <div class="text--center mt-4"> <span class="tag caps text--center "><a href="/web/20170223121228/http://aurora.dawn.com/trends/making-waves" alt="Making Waves">Making Waves</a></span></div>  <h2 data-layout="story" data-id="1141762" class="story__title size-five text--center text--300 m-2"><a href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/news/1141762/swinging-to-the-tune" class="story__link"><strong>Swinging to the tune</strong></a></h2> </article>  </div> <div class="grid__item one-half palm--one-whole">  <article class="box story theme mb-4 equal" data-id="1141615" data-layout="story">  <figure class="media media--stretch one-whole palm--one-whole "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/news/1141615/popcorn-and-much-more"><img src="//web.archive.org/web/20170223121228im_/http://i.dawn.com/thumbnail/2017/02/589da7ebdc6e5.jpg" alt="Popcorn and much more"/></a></div> </figure>  <div class="text--center mt-4"> <span class="tag caps text--center "><a href="/web/20170223121228/http://aurora.dawn.com/media/feature" alt="Feature">Feature</a></span></div>  <h2 data-layout="story" data-id="1141615" class="story__title size-five text--center text--300 m-2"><a href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/news/1141615/popcorn-and-much-more" class="story__link"><strong>Popcorn and much more</strong></a></h2> </article>  </div> </div> </div> <div class="grid__item one-whole"> <div class="my-4 pt-4 pb-2">  <div class="ad " aria-hidden="true"> <div style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden"> <div class="radWrapper ad__wrapper" style=""> <div id="div-gpt-ad-1455520357400-2" class="ad__wrapper__slot" style="width:728px;height:90px"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1455520357400-2'); });</script> </div> </div> </div> </div>  </div> </div> <div class="grid__item two-thirds portable--one-whole"> <div class="grid"> <div class="grid__item one-half portable--one-whole">  <article class="box story mb-4 p-2 theme equal" data-id="1141755" data-layout="story">  <span class="tag caps mb-2"><a href="/web/20170223121228/http://aurora.dawn.com/media/ooh-activation" alt="OOH & Activation">OOH & Activation</a></span>  <h2 data-layout="story" data-id="1141755" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/news/1141755/digital-ooh-campaign-of-facebook-flex-launched" class="story__link"><strong>Digital OOH campaign of Facebook Flex launched</strong></a></h2>  <figure class="media media--left media--stretch one-half palm--one-whole mr-4 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/news/1141755/digital-ooh-campaign-of-facebook-flex-launched"><img src="//web.archive.org/web/20170223121228im_/http://i.dawn.com/medium/2017/02/589bc51c8d59f.jpg" alt="Digital OOH campaign of Facebook Flex launched"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">The DOOH campaign uses digital screens, instead of billboards, and on which content can be managed in real-time. </div> </article>  </div> <div class="grid__item one-half portable--one-whole">  <article class="box story mb-4 p-2 theme equal" data-id="1141756" data-layout="story">  <span class="tag caps mb-2"><a href="/web/20170223121228/http://aurora.dawn.com/media/electronic" alt="Electronic">Electronic</a></span>  <h2 data-layout="story" data-id="1141756" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/news/1141756/and-the-nigar-goes-to" class="story__link"><strong>And the Nigar goes to...!</strong></a></h2>  <figure class="media media--left media--stretch one-half palm--one-whole mr-4 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/news/1141756/and-the-nigar-goes-to"><img src="//web.archive.org/web/20170223121228im_/http://i.dawn.com/medium/2017/02/589bfc945b1f0.jpg" alt="And the Nigar goes to...!"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">In order to make a successful comeback, the Nigar Awards needs to rope in huge brand sponsorships. </div> </article>  </div> <div class="grid__item one-half portable--one-whole">  <article class="box story mb-4 p-2 theme equal" data-id="1141753" data-layout="story">  <span class="tag caps mb-2"><a href="/web/20170223121228/http://aurora.dawn.com/trends/making-waves" alt="Making Waves">Making Waves</a></span>  <h2 data-layout="story" data-id="1141753" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/news/1141753/a-million-dollar-idea" class="story__link"><strong>A million dollar idea?</strong></a></h2>  <figure class="media media--left media--stretch one-half palm--one-whole mr-4 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/news/1141753/a-million-dollar-idea"><img src="//web.archive.org/web/20170223121228im_/http://i.dawn.com/medium/2017/02/589aec5e89f6b.jpg" alt="A million dollar idea?"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">How the business reality show, ‘Idea Croron ka’, can help boost the entrepreneurship sector of Pakistan. </div> </article>  </div> <div class="grid__item one-half portable--one-whole">  <article class="box story mb-4 p-2 theme equal" data-id="1141744" data-layout="story">  <span class="tag caps mb-2"><a href="/web/20170223121228/http://aurora.dawn.com/media/digital" alt="Digital">Digital</a></span>  <h2 data-layout="story" data-id="1141744" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/news/1141744/interview-farees-shah-gm-pakistan-iflix" class="story__link"><strong>Interview: Farees Shah, GM Pakistan, iflix</strong></a></h2>  <figure class="media media--left media--stretch one-half palm--one-whole mr-4 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/news/1141744/interview-farees-shah-gm-pakistan-iflix"><img src="//web.archive.org/web/20170223121228im_/http://i.dawn.com/medium/2017/02/5892c622b5cec.jpg" alt="Interview: Farees Shah, GM Pakistan, iflix"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Farees Shah on iflix Pakistan’s launch, its content strategy, tackling piracy and their future plans for Pakistan. </div> </article>  </div> <div class="grid__item one-half portable--one-whole">  <article class="box story mb-4 p-2 theme equal" data-id="1141736" data-layout="story">  <span class="tag caps mb-2"><a href="/web/20170223121228/http://aurora.dawn.com/media/digital" alt="Digital">Digital</a></span>  <h2 data-layout="story" data-id="1141736" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/news/1141736/why-has-khabaristan-times-been-blocked" class="story__link"><strong>Why has Khabaristan Times been blocked?</strong></a></h2>  <figure class="media media--left media--stretch one-half palm--one-whole mr-4 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/news/1141736/why-has-khabaristan-times-been-blocked"><img src="//web.archive.org/web/20170223121228im_/http://i.dawn.com/medium/2017/02/5891ae846d0ec.jpg" alt="Why has Khabaristan Times been blocked?"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">The blocking of KT implies that the State has taken it upon itself to dictate what is allowed for public consumption. </div> </article>  </div> <div class="grid__item one-half portable--one-whole">  <article class="box story mb-4 p-2 theme equal" data-id="1141630" data-layout="story">  <span class="tag caps mb-2"><a href="/web/20170223121228/http://aurora.dawn.com/media/digital" alt="Digital">Digital</a></span>  <h2 data-layout="story" data-id="1141630" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/news/1141630/self-destruct-to-success" class="story__link"><strong>Self-destruct to success</strong></a></h2>  <figure class="media media--left media--stretch one-half palm--one-whole mr-4 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/news/1141630/self-destruct-to-success"><img src="//web.archive.org/web/20170223121228im_/http://i.dawn.com/medium/2017/01/58858cce2d4b2.jpg" alt="Self-destruct to success"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">How local brands can leverage Snapchat and build brand excitement. </div> </article>  </div> <div class="grid__item one-half portable--one-whole">  <article class="box story mb-4 p-2 theme equal" data-id="1141634" data-layout="story">  <span class="tag caps mb-2"><a href="/web/20170223121228/http://aurora.dawn.com/marketing/brands" alt="Brands">Brands</a></span>  <h2 data-layout="story" data-id="1141634" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/news/1141634/when-branding-power-meets-mobile" class="story__link"><strong>When branding power meets mobile</strong></a></h2>  <figure class="media media--left media--stretch one-half palm--one-whole mr-4 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/news/1141634/when-branding-power-meets-mobile"><img src="//web.archive.org/web/20170223121228im_/http://i.dawn.com/medium/2017/01/588588e87ac3a.jpg" alt="When branding power meets mobile"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">It is high time for brands to embrace the mobile web. </div> </article>  </div> <div class="grid__item one-half portable--one-whole">  <article class="box story mb-4 p-2 theme equal" data-id="1141666" data-layout="story">  <span class="tag caps mb-2"><a href="/web/20170223121228/http://aurora.dawn.com/media/digital" alt="Digital">Digital</a></span>  <h2 data-layout="story" data-id="1141666" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/news/1141666/any-pakistani-creator-can-start-making-money-on-youtube" class="story__link">"Any Pakistani creator can start making money on YouTube"</a></h2>  <figure class="media media--left media--stretch one-half palm--one-whole mr-4 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/news/1141666/any-pakistani-creator-can-start-making-money-on-youtube"><img src="//web.archive.org/web/20170223121228im_/http://i.dawn.com/medium/2017/01/587dd2bbbb7f2.jpg" alt="&quot;Any Pakistani creator can start making money on YouTube&quot;"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">In conversation with Khurram Jamali, Industry Head, Google Asia Pacific. </div> </article>  </div> <div class="grid__item one-half portable--one-whole">  <article class="box story mb-4 p-2 theme equal" data-id="1141606" data-layout="story">  <h2 data-layout="story" data-id="1141606" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/news/1141606/let-there-be-transparency" class="story__link"><strong>Let there be transparency!</strong></a></h2>  <figure class="media media--left media--stretch one-half palm--one-whole mr-4 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/news/1141606/let-there-be-transparency"><img src="//web.archive.org/web/20170223121228im_/http://i.dawn.com/medium/2016/12/584f7935c5144.jpg" alt="Let there be transparency!"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">The Supreme Court ban on billboards in Karachi has brought to light a systemic weakness within the OOH industry. </div> </article>  </div> <div class="grid__item one-half portable--one-whole">  <article class="box story mb-4 p-2 theme equal" data-id="1141590" data-layout="story">  <span class="tag caps mb-2"><a href="/web/20170223121228/http://aurora.dawn.com/media/profile" alt="Profile">Profile</a></span>  <h2 data-layout="story" data-id="1141590" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/news/1141590/life-with-dawn" class="story__link"><strong>Life with Dawn</strong></a></h2>  <figure class="media media--left media--stretch one-half palm--one-whole mr-4 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/news/1141590/life-with-dawn"><img src="//web.archive.org/web/20170223121228im_/http://i.dawn.com/medium/2016/12/584a389d88022.jpg" alt="Life with Dawn"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Nazafreen Saigol, MD, CityFM89 & CEO, Dawn Films, in profile. </div> </article>  </div> </div>  <div class="my-2 px-2 text--right"> <h2 class="tag size-four more-link theme--cream-light bald text--700 p-2"><a href="/web/20170223121228/http://aurora.dawn.com/archive/media" class="">More Stories</a></h2> </div> </div> <div class="grid__item one-third portable--one-whole">  <section class="widget theme widget-poll " data-type="poll" data-id="524"> <div class="widget__container "> <h2 class="widget__container__title "><span>Should Pakistani brands use Indian celebrities to endorse their products?</span></h2> <div class="widget__container__body "> <div id="widgetPoll-17465668"> <script src="//web.archive.org/web/20170223121228js_/http://static.polldaddy.com/p/8482390.js"></script> </div> <link rel="stylesheet" href="/web/20170223121228cs_/http://aurora.dawn.com/widgets/poll/_css/poll.20170210125325.css" media="all"></div> </div> </section>   <section class="widget theme widget-writers " data-type="writers" data-id="521"> <div class="widget__container "> <h2 class="widget__container__title "><span>Contributors</span></h2> <div class="widget__container__body "> <h2 class="tag text--center bald text--400 size-five d-block "><a href="/web/20170223121228/http://aurora.dawn.com/authors/3257" class="stroy__link">Mamun M. Adil</a></h2>  <article class="box story " data-id="1141713" data-layout="story">  <h2 data-layout="story" data-id="1141713" class="story__title size-five text--center text--300 pb-4"><a href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/news/1141713/the-subtle-storyteller" class="story__link"><strong>The subtle storyteller</strong></a></h2> </article>  <h2 class="tag text--center bald text--400 size-five d-block "><a href="/web/20170223121228/http://aurora.dawn.com/authors/3280" class="stroy__link">Syed Amir Haleem</a></h2>  <article class="box story " data-id="1141714" data-layout="story">  <h2 data-layout="story" data-id="1141714" class="story__title size-five text--center text--300 pb-4"><a href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/news/1141714/how-to-choose-an-influencer" class="story__link"><strong>How to choose an influencer</strong></a></h2> </article>  <h2 class="tag text--center bald text--400 size-five d-block "><a href="/web/20170223121228/http://aurora.dawn.com/authors/3244" class="stroy__link">Marylou Andrew</a></h2>  <article class="box story " data-id="1141745" data-layout="story">  <h2 data-layout="story" data-id="1141745" class="story__title size-five text--center text--300 pb-4"><a href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/news/1141745/milk-in-the-time-of-opportunity" class="story__link">Milk in the time of opportunity</a></h2> </article>  <h2 class="tag text--center bald text--400 size-five d-block "><a href="/web/20170223121228/http://aurora.dawn.com/authors/3229" class="stroy__link">Tyrone Tellis</a></h2>  <article class="box story " data-id="1141813" data-layout="story">  <h2 data-layout="story" data-id="1141813" class="story__title size-five text--center text--300 pb-4"><a href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/news/1141813/big-trends-how-to-find-them-ride-them-or-ignore-them" class="story__link"><strong>Big trends – how to find them, ride them or ignore them</strong></a></h2> </article>  <h2 class="tag text--center bald text--400 size-five d-block "><a href="/web/20170223121228/http://aurora.dawn.com/authors/3230" class="stroy__link">Shahrezad Samiuddin</a></h2>  <article class="box story " data-id="1141658" data-layout="story">  <h2 data-layout="story" data-id="1141658" class="story__title size-five text--center text--300 pb-4"><a href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/news/1141658/the-top-5-dramas-of-2016" class="story__link"><strong>The Top 5 Dramas of 2016</strong></a></h2> </article>  <p class="text--center m-0 pb-2"> <span class="tag size-three bald theme--cream-light more-link p-2"><a href="/web/20170223121228/http://aurora.dawn.com/authors" class="">View More</a></span> </p> </div> </div> </section>  </div> </div> </main> </div> </div> <div class="my-2 px-2">  <div class="ad " aria-hidden="true"> <div style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden"> <div class="radWrapper ad__wrapper" style=""> <div id="div-gpt-ad-1455520357400-1" class="ad__wrapper__slot" style="width:728px;height:90px"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1455520357400-1'); });</script> </div> </div> </div> </div>  </div> <footer class="pt-6"> <div class="mx-2"> <div class="container"> <div class="grid grid--center"> <div class="grid__item three-tenths portable--eight-tenths"> <div class="grid"> <div class="grid__item one-third"> <div class="text--center">  <section class="widget theme widget-linkedimage " data-type="linkedimage" data-id="539"> <div class="widget__container "> <h2 class="widget__container__title "><span>Issue Sep-Oct 2016</span></h2> <div class="widget__container__body "> <a href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/issue/2016/9"><img class="one-whole" src="//web.archive.org/web/20170223121228im_/http://i.dawn.com/widgets/upload-image-cb3f574bed3be08337d8baaf80adc55d.jpg" alt="Issue Sep-Oct 2016"/></a> <h6 class="widget__blurb text--center">Sep-Oct</h6> </div> </div> </section>  </div> </div> <div class="grid__item one-third"> <div class="text--center">  <section class="widget theme widget-linkedimage " data-type="linkedimage" data-id="531"> <div class="widget__container "> <h2 class="widget__container__title "><span>Issue Nov-Dec 2016</span></h2> <div class="widget__container__body "> <a href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/issue/2016/11"><img class="one-whole" src="//web.archive.org/web/20170223121228im_/http://i.dawn.com/widgets/upload-image-5060a7963dd74409d83c2f3c11195afd.jpg" alt="Issue Nov-Dec 2016"/></a> <h6 class="widget__blurb text--center">Nov-Dec</h6> </div> </div> </section>  </div> </div> <div class="grid__item one-third"> <div class="text--center">  <section class="widget theme widget-linkedimage " data-type="linkedimage" data-id="544"> <div class="widget__container "> <h2 class="widget__container__title "><span>Issue Jan-Feb 2017</span></h2> <div class="widget__container__body "> <a href="https://web.archive.org/web/20170223121228/http://aurora.dawn.com/issue/2017/1"><img class="one-whole" src="//web.archive.org/web/20170223121228im_/http://i.dawn.com/widgets/upload-image-589c53ec132b3.jpg" alt="Issue Jan-Feb 2017"/></a> <h6 class="widget__blurb text--center">Jan-Feb</h6> </div> </div> </section>  </div> </div> </div> </div> <div class="grid__item three-tenths palm--one-whole"> <div class="pb-4 text--center"> <ul class="nav"> <li class="nav__item"><a href="/web/20170223121228/http://aurora.dawn.com/subscribe"><img class="border" alt="Subscribe to Aurora" src="/web/20170223121228im_/http://aurora.dawn.com/_img/subscribe.20170223171254.png"/></a></li> <li class="nav__item" style="visibility:hidden"><a href="/web/20170223121228/http://aurora.dawn.com/news/793000/full-width-template">Place Classifieds Ad</a></li> </ul> </div> </div> <div class="grid__item eight--tenths palm--one-whole"> <div class="mb-4"> <ul class="nav nav--aurora-footer text--center"> <li class="nav__item"><a class="theme--purple-light" href="/web/20170223121228/http://aurora.dawn.com/">Home</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20170223121228/http://aurora.dawn.com/recent">Recent</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20170223121228/http://aurora.dawn.com/agencies">Agencies</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20170223121228/http://aurora.dawn.com/people">People</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20170223121228/http://aurora.dawn.com/marketing">Marketing</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20170223121228/http://aurora.dawn.com/creative">Creative</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20170223121228/http://aurora.dawn.com/media">Media</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20170223121228/http://aurora.dawn.com/trends">Trends</a></li>  <li class="nav__item"><a class="size-three caps theme--purple-light" href="/web/20170223121228/http://aurora.dawn.com/about-us">About Us</a></li> </ul> </div> </div> <div class="grid__item one-whole"> <div class="footer--note size-two text--center mb-4"> <p> For questions regarding subscription and timely delivery, please contact on the following numbers or visit <br/> (ISB) +92-51-220-2701-5 • Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 <br/> (KHI) +92-21-3561-3066/7 • Haroon House Dr. Ziauddin Ahmed Road Karachi, 74200 <br/> (LHR) +92-42-3575-8120-25 • 20-N, Gulberg II Lahore, 54660 <br/> <a href="https://web.archive.org/web/20170223121228/http://www.dawn.com/terms">Terms and Conditions</a> • <a href="https://web.archive.org/web/20170223121228/http://www.dawn.com/privacy">Privacy Policy</a> <br/> </p> <img class="compunode" src="/web/20170223121228im_/http://aurora.dawn.com/_img/compunode.png" style="width:100px" class="my-4 py-4"/><br/><br/> </div> </div> </div> </div> </div> <script src="//web.archive.org/web/20170223121228js_/http://ajax.googleapis.com/ajax/libs/jquery/1.12.4/jquery.min.js"></script> <script src="/web/20170223121228js_/http://aurora.dawn.com/_js/all.20170210125325.js"></script>  <script type="text/javascript"> _atrk_opts = { atrk_acct:"1DJ3k1acFH00UN", domain:"dawn.com",dynamic: true}; (function() { var as = document.createElement('script'); as.type = 'text/javascript'; as.async = true; as.src = "https://web.archive.org/web/20170223121228/https://d31qbv1cthcecs.cloudfront.net/atrk.js"; var s = document.getElementsByTagName('script')[0];s.parentNode.insertBefore(as, s); })(); </script> <noscript><img src="https://web.archive.org/web/20170223121228im_/https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=1DJ3k1acFH00UN" style="display:none" height="1" width="1" alt=""/></noscript>   <script type="text/javascript"> var _sf_async_config = _sf_async_config || {}; /** CONFIGURATION START **/ _sf_async_config.uid = 62163; _sf_async_config.domain = "dawn.com"; _sf_async_config.useCanonical = true; _sf_async_config.sections = "aurora.dawn.com,Media"; _sf_async_config.authors = ""; /** CONFIGURATION END **/ (function(){ function loadChartbeat() { window._sf_endpt=(new Date()).getTime(); var e = document.createElement('script'); e.setAttribute('language', 'javascript'); e.setAttribute('type', 'text/javascript'); e.setAttribute('src', '//web.archive.org/web/20170223121228/http://static.chartbeat.com/js/chartbeat.js'); document.body.appendChild(e); } var oldonload = window.onload; window.onload = (typeof window.onload != 'function') ? loadChartbeat : function() { oldonload(); loadChartbeat(); }; })(); </script>   <script type="text/javascript"> if (typeof $ !== 'undefined') $('.widget-linkedimage a').click(function(){ga('send','event','linkedimage','click','https://web.archive.org/web/20170223121228/http://aurora2.dawn.com/');}); if (typeof $ !== 'undefined') $('.widget-linkedimage a').click(function(){ga('send','event','linkedimage','click','https://web.archive.org/web/20170223121228/http://aurora2.dawn.com/');}); if (typeof $ !== 'undefined') $('.widget-linkedimage a').click(function(){ga('send','event','linkedimage','click','https://web.archive.org/web/20170223121228/http://aurora2.dawn.com/');}); if (typeof $ !== 'undefined') $('.widget-linkedimage a').click(function(){ga('send','event','linkedimage','click','https://web.archive.org/web/20170223121228/http://aurora.dawn.com/issue/2016/9');}); if (typeof $ !== 'undefined') $('.widget-linkedimage a').click(function(){ga('send','event','linkedimage','click','https://web.archive.org/web/20170223121228/http://aurora.dawn.com/issue/2016/11');}); if (typeof $ !== 'undefined') $('.widget-linkedimage a').click(function(){ga('send','event','linkedimage','click','https://web.archive.org/web/20170223121228/http://aurora.dawn.com/issue/2017/1');}); </script>  </footer>  </body> </html>

CINXE.COM

Media - Aurora