YouTube for Artists

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<div class="yta-main__inner">  <script nonce="2xH4VsXKO4dz_yOQmY1O5g"> window.news = [ { tag: "youtube-lyors-letter", headline: "Did Shorts just TRIPLE your audience?!", summary: "Everyday our teams wake up completely dedicated to making YouTube the best place for over 2 billion music fans, and our 100 million YouTube Music and Premium subscribers.", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/0p3IN1pK2v6wfyzvC_TKYX8OsIWmyGpVvQnIIqnSDSJlAH4XnogXJHtYdAJt-BxE2JZjVJRC9OAzDFuT-5gVs-cvo-Z7247gxscFyuIkyDodzGJ1tA=w500", link: "/news/lyors-letter-triple-audience", isExternal: false, publishedDate: "2024-02-15", }, { tag: "product-news", headline: "YouTube and AXS: Never miss your favorite artist on tour again", summary: "YouTube and AXS team up to make live performances even more accessible to fans", hero: 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Drive fan engagement. Boost viewership.", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/JZiSJLyPqpBL2R-7PS6A98seU-mJreSUoGeZ00O4pwkZyVN0Uh6uwcRkN8eb0boGfecEwQTOqNpClCHKLf-sMVfWCrYLwFAbvEMLKRAKA83W4dAa6ys=w500", link: "/news/premieres-brings-the-magic-of-live-events-to-music-video-releases-on-youtube/", isExternal: false, publishedDate: "2019-01-31", }, { tag: "youtube-music", headline: "J Balvin: Redefining Mainstream", summary: "The Colombian-bred artist takes over the world in the latest YouTube Artist Spotlight Story", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/IrW8JIMId9nXEG4mWOT3-tTRXriA4UnFgpB4qMjsuZeAZ5qElGn0rucnZXngAWCi7S04Nw0hBVy5VrcrOaiiYcvu12PPIVdEHCl1cOdV4ycGHsTi8m4=w500", link: "/news/j-balvin-redefining-mainstream/", isExternal: false, publishedDate: "2018-08-01", }, { tag: null, headline: "Let’s learn together. Music AI experiments from YouTube & Google DeepMind.", summary: "Over my 40 years working for artists and creatives, I’ve lived through countless technological cycles. From the Roland TR-808, which revolutionized digital drum programming, to the Fairlight CMI, the first commercial digital sampler, to Auto-Tune…", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/sdXfpwwLo_D8swiLbt2YmsAIaX-a9pl5Ti3kRDPPn3hUKoeJ5s1lxAH4pv5BN-3PBS5QCT8dkjbo8vMKCzucY8Lbm47q1oVxNYCDaQom00SCVN1iyfWD=w500", link: "/news/lyors-letter-ai-music-experiment", isExternal: false, publishedDate: "2023-11-16", }, { tag: "youtube-music", headline: "Queen Naija: A Way Out", summary: 'Queen Naija teams up with YouTube for her new Artist Spotlight Story "A Way Out"', hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/XlJU1mVQT-SfKcarcW6RLuKywOIiqFq8ZvF0xEz4aU3R7f3pHMvVcLlW6D5st13xpYXG0qvseQxr5keVPvzYTXGmXOl5XVNnFIkK38eFWc4ioA-2yA=w500", link: "/news/queen-naija-a-way-out/", isExternal: false, publishedDate: "2018-12-17", }, { tag: "product-news", headline: "Expanded artist, songwriter, label and publisher credits on YouTube", summary: "Crediting the heroes who contributed to the music you love across more than half a billion videos", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/I86ePyFydzf-FhIwLlVMpIbOgcCIP9fLOidw7dFrgvCcBTdtfWAOPgbonvwvH2pdfoRWfHcmcbF6ITXUF7yhAciB5oC4vGKjRhLp14XFWVHRPz8yNw7F=w500", link: "/news/expanded-artist-songwriter-label/", isExternal: false, publishedDate: "2018-05-15", }, { tag: "youtube-music", headline: "Mau y Ricky: Brotherly love", summary: "With their debut LP, the acclaimed songwriters and latest Artist on the Rise step out on their own", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/kbyiOsQT2L5REA3-m6KleK5kUqSOEyRx7nVRMCyALLGqPTBQr4ydSz8uCVQcMGbBCKmjvLxpy_64E-lAzNadWsIzThCgEAaGENYjlhaOQUfyOwTxNL0=w500", link: "/news/mau-y-ricky-brotherly-love/", isExternal: false, publishedDate: "2019-06-06", }, { tag: "youtube-music", headline: "Camila Cabello: Made in Miami", summary: "A behind-the-scenes look at the “Havana” star conquering the globe", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/CIpENUzgUTjZ0o7LKeKjzSVyD589GUvH0D4Q_EqglxXfwBBjEqEfXY28pM8QNwCun5aBb_zV8fdN4iCUOz8OjFKoE3xOc-BAAMXyVCDR-cqrH95O1A=w500", link: "/news/camila-cabello-made-miami/", isExternal: false, publishedDate: "2018-02-27", }, { tag: "product-news", headline: "Introducing...The Home For Songwriters On YouTube!", summary: "We are pleased to announce the launch of our brand new YouTube for Songwriters portal, within our revamped YouTube for Artists site!", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/OtvM3RVACvx8v5uDj3zs4e-Nr42F-M4Woo-9_Ep9i6nq6paPqd0NsF-ysIhDPPBYk_F-DqqNwL8Lb2nwe78gb6kBEFgtclaYPT_0Zw4i1ixD4sJma_c=w500", link: "/news/songwriter-page-launch/", isExternal: false, publishedDate: "2022-06-13", }, { tag: "youtube-lyors-letter", headline: "Announcing the only Charts you need.", summary: "Earlier this year, we shared the fans on Shorts are nearly doubling an artist’s reach. And as of September, Shorts are averaging 70 Billion daily views…", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/IM2tvl6szY4qj8HNgdUEAAZ1JCWCnF1Nx_JRoEGcgUvFYyQ4cltniJBGQewAGeo_KltHDfYB684tg1jNcEBnreACNrKWXcOHefy7fr2YXNpBvbRxHnnw=w500", link: "/news/lyors-letter-shorts-charts/", isExternal: false, publishedDate: "2023-11-14", }, { tag: "youtube-music", headline: "ODESZA: Living in the moment", summary: "On YouTube, the electronic duo bares it all for their fans", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/VSSGdGJCAVIFHnJjrZYZiqLgHFRwZf4MISV3Kz0QXDOidLolYuG7YBIVZqQ-91jVFwkjojfPwi01DsI1YNALoQ77F8ZoGQvkTAsN2nW37GhzAtQohyw=w500", link: "/news/odesza-living-in-the-moment/", isExternal: false, publishedDate: "2018-01-24", }, { tag: "youtube-music", headline: "BLACKPINK: From Korea to the world", summary: "The K-Pop superstars take on music, reality shows, disco-ball tanks and more", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/HIio2sHxnjlQXTrxQzonzTvZVQ4hxS3QBDf07JkpehW4byVw4hUri-qjDItfug6vpYeSZNUeqkP-Kl6VzlOXzDxlV9IUBkoHzEuglVRyFTKQBelALas=w500", link: "/news/blackpink-from-korea-to-the-world/", isExternal: false, publishedDate: "2018-12-07", }, { tag: "youtube-lyors-letter", headline: "Lyor's Letter: Year of Music", summary: "Thank you for a fabulous 2018, from Lyor and everyone at YouTube Music", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/servea0xeWDzQIXlil2B3T9GePH510zQwn-wmhfqycbyEvRpOA-9tEsAZ2PjB10ZGO0XknOfmxdDf3bAwMOzlLEgDh77Ub-EymizVg5Q1OhVBWPJE-s=w500", link: "/news/lyors-letter-year-of-music/", isExternal: false, publishedDate: "2019-01-09", }, { tag: "youtube-music", headline: "Gunna: Drip for life", summary: "The Atlanta-bred Artist on the Rise brings his motto to the masses", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/tVi52crhuMiIcFOY0egLUrO-XdA7gz4vSQTTSITqlWk2IE7rzfXDw6pXeKHBkbMDS6aCUEbXppAfmaAHvwJR3W2eJlO3WjpKRt2GxBnAZebaHfZWuA=w500", link: "/news/gunna-drip-for-life/", isExternal: false, publishedDate: "2019-03-28", }, { tag: "youtube-lyors-letter", headline: "Lyor's Letter: Susan Wojcicki, Sylvia Rhone, and Julie Greenwald – executives redefining leadership", summary: "When I invited Susan Wojcicki (CEO of YouTube), Sylvia Rhone (Chairman and CEO of Epic Records), and Julie Greenwald (Chairman and COO of Atlantic Records) to have a conversation about leadership, I wasn’t sure how much they’d be willing to share. But wow did it get real.", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/LNZ5w84DgMw70T__a-sHKvH4VYjLXxN22vndYuNpM6Mh9XV7jZMfrngH669tPkrPuOSBqKrBKDo1A-DjawZ0ZCnwxQQJkZDD58fnSWI_6l56X9-U2N8=w500", link: "/news/lyor-letter-march/", isExternal: false, publishedDate: "2021-03-30", }, { tag: "youtube-music", headline: "The Chainsmokers: Building a global fanbase, one video at a time", summary: "Join Alex and Drew on their journey to 8 billion views", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/hFoaLj8h_KJvfPN_bbMSCjgTz4Qcv9bbggsqcZACJ6Jyk46o9dIx9oX-xYbu_LAdMbNvc-JNt_GXTh24ORTP267_mwWfE6BIhmFJMjvoXMoNWgu81ei8=w500", link: "/news/chainsmokers-building-fanbase/", isExternal: false, publishedDate: "2017-08-09", }, { tag: "youtube-lyors-letter", headline: "Lyor's Letter: How to build fandoms on open platforms with John Shahidi", summary: "Lyor Cohen discusses the importance of open platforms in building fandoms for artists with John Shahidi", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/pizLP2e1ee273WMjIZu4Uoc7en_lkXoZaGgfX3kpT7Gr5uAexgw8Ux7v-BrX7BKtEP_G1tFhn3PZizRdC6B7nsKXjrn5WFyjkOPvviHVlchsA2kEdjI=w500", link: "/news/lyors-newsletter-open-platforms/", isExternal: false, publishedDate: "2018-11-01", }, { tag: "youtube-lyors-letter", headline: "Have you seen my Short?", summary: "Everybody knows that our mission at YouTube is to become the No. 1 contributor of revenue for the music industry by 2025. But what you might not know is how important fandom is to us.", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/hewhn6MH0OdffGMFDFtPqROmfrypx5qymZba3BAGbEEJicYbzBzYx8YsLcS7Np_6Hj0cLXgbJm8sxrBe7Y_oI8a6FbEfw7CdHexMLdLug5hfjJPoyFOR=w500", link: "/news/lyors-letter-shorts-reach", isExternal: false, publishedDate: "2022-07-07", }, { tag: "culture-and-trends", headline: "Exploring Latin music's explosive YouTube growth", summary: "Latin music explodes on YouTube with 300% increase of Latin music videos joining the billion views club in 2017", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/VcyUmLMSTKQLg5YgLP5yQ3aq0vaB0V6DaqH56HAPOAuQQQm2gAugh8BuRlEsn2qokJo8d3M63OXeNtfd2Blb-so94e-ig5qZOrgDkIiFfeaq2HAdsnMT=w500", link: "/news/exploring-latin-music-growth/", isExternal: false, publishedDate: "2017-11-15", }, { tag: "youtube-lyors-letter", headline: "Lyor's Letter: The power of videos in music with Karena Evans", summary: "Lyor Cohen discusses the power of videos in music with Karena Evans", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/sNAW3JHHTaWji207WMZkyLL3PCtZVEEzU6qz-0n5WP32k_oUlQuYYswjekIr16RA51Zvj16m56Hgl-1tDwLLpFuGgh9NiAvzQv3gyl-1IbZHEKck3g=w500", link: "/news/lyors-letter-music-videos/", isExternal: false, publishedDate: "2018-09-06", }, { tag: "youtube-music", headline: "Ayo & Teo: Dance revolution", summary: "Brothers Ayleo and Mateo Bowles Rollie, Rollie, Rollie their way to the top", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/0NYMK03p1Pa3C5zSQVk0Ku8I2FxVNYwzNUL2hAYuQ-_8x28TZhEbAlB36y_YmrkUas2kBsB2QiZ6aOg_9bW-X2XM38xGqFJf1uiMYrfd0QwJkRX1qg=w500", link: "/news/ayo-teo-dance-revolution/", isExternal: false, publishedDate: "2017-05-31", }, { tag: "youtube-music", headline: "Stormzy: Gang Signs & Prayer", summary: "With Stormzy and Rollo Jackson’s latest achievement, U.K. rap and grime continue their ascent to the top", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/EPtoqEvx4JxXBCdgjtZM2kWtFP5CPBZqB6UCcgymg9Djog9KhVmZgPiSry9EGRhFYzovnKdhdYs134LOdvK-djeX5Lrs8ZnJVag-13l3BSQD1bOZMQ=w500", link: "/news/stormzy-gang-signs/", isExternal: false, publishedDate: "2017-09-25", }, { tag: "youtube-music", headline: "Gorillaz: Reality check", summary: "Behind the scenes as the world’s biggest virtual band gets a VR makeover", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/0f6Ogsys-CeJpf65M-fUPd11i1YTRfBNEmX_-ogDtbTFfKLw7K77HYLxQ7QII2iv-7SaJTcFpKPJp5WReGEAGxETi3E6jt-OeuzK2QRw-lV-saTgMSY=w500", link: "/news/gorillaz-reality-check/", isExternal: false, publishedDate: "2017-05-25", }, { tag: "youtube-music", headline: "Bonobo: Music in motion", summary: "Transforming repetition into spellbinding storytelling", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/qWYncMEPEgeE_8NMgi302iPFFITGNzCvLvwYZWJBZm6iARUS9rJztC8ZRWWTgHGEp2PScxJKchp7LiyGMWeo5jplVv8I9shka5AoqWqbC3bYKFl3tQx_=w500", link: "/news/bonobo-music-in-motion/", isExternal: false, publishedDate: "2017-07-07", }, { tag: "youtube-lyors-letter", headline: "Only on YouTube", summary: "What is the biggest thing in music today? Participation. While YouTube has always been a two-way street, engaging your audience with music has become mission critical.", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/cg2djSNHVHsdb0p4tJ05AxfhwHNZLadSYZ0i1iIykuUM7qcxTJ4eWF7Vg4wfuQXZ57noa-doq4bium3H5D-AYvL1WkiQ0wzDjo-O4tWmV96XTqdHJg=w500", link: "/news/lyors-letter-only-on-youtube", isExternal: false, publishedDate: "2022-09-20", }, { tag: "youtube-music", headline: "YouTube teams up with Nigerian musical sensation Burna Boy for latest Artist Spotlight Story", summary: '"BURNA BOY: Artist Spotlight Stories" premieres today on Burna Boy’s YouTube channel', hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/R9-ddSwQxTeZC78hpfE9xrXmtnxKT3xPucvK19sRaUrpLaWflPTDLG5XsAP2t4Sw6fD68Y7Oso5fURQ7gWGIhei90Sy0tlDHCmYBWFFHugxyXocWjg=w500", link: "/news/youtube-teams-up-with-nigerian-musical-sensation-burna-boy-for-latest-artist-spotlight-story/", isExternal: false, publishedDate: "2019-03-26", }, { tag: "youtube-lyors-letter", headline: "Lyor's Letter: The new YouTube charts", summary: "Be more informed, make better decisions", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/Ndlep2iBDHg9X6n6EW-mZNXZZ6kgg9sI3Ma01XuKkJuwIKdfwJubCDTNbs6ahQe5XavF3zQOaCeymVs3aYTqvoV9tGZmi2j2I9jStgq3aAauA5nLU7s=w500", link: "/news/lyors-letter-charts-launch/", isExternal: false, publishedDate: "2018-05-16", }, { tag: "product-news", headline: "YouTube and Eventbrite", summary: "YouTube Makes It Simple for Fans to Experience Live Performances with Eventbrite", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/GUvk1goj2tsZMVFXQfUJkzHqHE1P_h_LyiAsWjoXhMyNk4UWxMVfDAbGKgVhVwCKG0XAlT42jBm8yChPi3LL3yE-C-I8AvCxxOLk9QIWmduCMwU9XA=w500", link: "/news/ticketing-eventbrite/", isExternal: false, publishedDate: "2018-10-18", }, { tag: "culture-and-trends", headline: "Latin artists dominate YouTube in 2018", summary: "Holding top spots on the charts and representing 1/3 of artists in YouTube's Billion Views Club", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/hdgDGFkQyLBhqjueUykP74Rb28wIfV30TgMpb9V4XT6x4RL-TtF5rLgVrI5cT3RcEj6oVJKvrMBGE0kiw7i0naqVm7demVVOS2NuKQmDUQclTDFefSNG=w500", link: "/news/latin-artists-dominate-youtube/", isExternal: false, publishedDate: "2018-11-15", }, { tag: "youtube-music", headline: "Phora: One fan at a time", summary: "Marco Archer on his grassroots path to 500,000 subscribers", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/-nB3MHYdzlSpfeOgwT1ve42m09P3_cz4mrC-AsGFpcjU_cnjrdp05W44arZrddPDxhB2GvAgL1Q-X9xl6BIf32Z_UO2XGmf7h1PUuZ7Oe7zYT8yUYhI=w500", link: "/news/phora-one-fan-time/", isExternal: false, publishedDate: "2017-12-21", }, { tag: "product-news", headline: "YouTube Music expands efforts to support and promote artists with international Foundry program", summary: "11 artists from around the globe join development program for independent acts", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/BB_GZyX2rN_1b4y2vJjMnVt4tJjJCHn2esJkN_uw3mKsPb3u5BCf_bw_lh9iUPcUXF2QvUOpJsxNl2dvjImiwySblqzuKkk0kb62gmhlu98lOHSVQWmf=w500", link: "/news/youtube-music-expands-efforts-to-support-and-promote-artists-with-international-foundry-program/", isExternal: false, publishedDate: "2019-04-03", }, { tag: null, headline: "Devin Dawson: Songs in the Key of F", summary: "Go behind the song with the rising country favorite", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/plVxuV1QduH0L7vEnYQCFVWpOQWIrHw66H3W4SoX4i7xBlK1o89bjbrM_-eWeV-4432hvdd5-AA4nKLwTZwi81Q0hG_qNVnuUIDWs5GeLgM3UhSlN-I=w500", link: "/news/devin-dawson-songs-in-the-key-of-f/", isExternal: false, publishedDate: "2018-04-20", }, { tag: "youtube-lyors-letter", headline: "Lyor's Letter: What article 13 could really mean", summary: "Less money for artists and Songwriters, less music for fans", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/AhlJXXmaC02xzUSr2VwB07uotnSjYoAZDDNj03Mrw1ed5JC_pV6-7CXtsoFwHKHIHCCn6tpzplfTJlG6Xp1hH1jqqm8OWzznAKDywKKX5KqMbin5evg=w500", link: "/news/what-article-thirteen-could-really-mean/", isExternal: false, publishedDate: "2018-11-20", }, { tag: "youtube-music", headline: "Dua Lipa: From sharing covers to being covered", summary: "Follow the rising pop star’s journey to the big stage", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/g3_xLBoRmGKXfvKAmlDaDU8BizIh6WlEw7w3kKQQKpVO6BvSKh3NzY-Chm-CQxCX5bbPRXbuOgnhPyhl02iNwPjRVxe5cmg9vLemniR1l_jBI6MCl2zr=w500", link: "/news/dua-lipa-from-sharing-covers/", isExternal: false, publishedDate: "2017-06-28", }, { tag: "youtube-lyors-letter", headline: "Lyor's Letter: Coachella 2019", summary: "We’re bringing Coachella to you, no matter where on earth you are", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/uhpdMGrP0i6AKWw3rCCCL7yB26v8_VjpOwr4tzrHV63LVGQnjdXHm5FQSbrZSFtQ0NP7Wqg-wrEZ4fNZvUVgyKo-d6-MrJqR7yCETW7UOtjymXRIEUs=w500", link: "/news/lyors-letter-coachella/", isExternal: false, publishedDate: "2019-04-11", }, { tag: "product-news", headline: "Song Stories", summary: "YouTube and Genius are in the lab cooking up a new experimental music product designed to take fans deeper inside modern hits.", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/8AuSFtNgXX7t7tB1J48ADdeTDIHsaV7YMM3Fz0tNgTPSo4GSo2tzoUFh9aL4KtBc6wXNUnbHocZmXJ-SLmbY9EjP1I5NIZSaYZpyvdMc8u_wgo-SQw=w500", link: "/news/genius-song-stories/", isExternal: false, publishedDate: "2018-04-02", }, { tag: "product-news", headline: "YouTube and Ticketmaster", summary: "A new way for artists to sell tickets and update fans about upcoming shows", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/dX4UmtZ8bkWVtJG6nA5tpp1rH9DYS52OJT3b1dmKOWvYSTdPwK77x8wgbzx3whhsLEqYYKJmdhs_hh7y6tHGF16MdmhQAeRji3wW2sSqwaXGmIa8few=w500", link: "/news/youtube-and-ticketmaster/", isExternal: false, publishedDate: "2017-11-14", }, { tag: "youtube-lyors-letter", headline: "YouTube #Shorts is here. Have you made yours yet?", summary: "Last Friday, BTS invited the world to dance with them on YouTube Shorts. Their new single, Permission to Dance, sparked the first-ever worldwide dance challenge on YouTube Shorts.", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/OBDhZw0FC3YPZcujv5Vr9_rs_FAn1vk-ZtKEUlHzsaPPuVibx23TCcgyg-yNhyanU_6lqM0CTzq3z_zMqSW0IMpodqVYQGb77PKrIRDbe0Kyhdw3JQ=w500", link: "/news/lyors-letter-shorts-bts/", isExternal: false, publishedDate: "2021-07-29", }, { tag: "youtube-music", headline: "The Blaze: Setting YouTube afire", summary: "The French-based Artist on the Rise continue their groundbreaking audio-visual journey", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/v23IqN5e92pRXhZoJOYacXZ8yvD5Vr71SmSlASP4fmdlSy_n7RKEQEkda7rjFDT8wysgzN6nGvwkqbHYwAypQ5fhfmuSKjfPCaMp4U42C207FYw_63u-=w500", link: "/news/the-blaze-setting-youtube-afire/", isExternal: false, publishedDate: "2018-10-22", }, { tag: "youtube-lyors-letter", headline: "Nobody does it like The BRITs", summary: "From Elton, to Amy, to Skepta, and now Little Simz, my mission is to live and breathe UK Music.", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/JkcpZDnKdyS9ZTA8fL_c7klJh9ED1CIhJgx4_K52Naz7KvkzYydQWSOqxfajuMMLq6GN3hIpCv941JtpEGip56v9sFzm-DW5AtdykdcRAzDc245fuEI=w500", link: "/news/lyors-letter-brits/", isExternal: false, publishedDate: "2022-02-18", }, { tag: "youtube-music", headline: "Rosalía: Flamenco reborn", summary: "Meet the 26-year-old phenom revolutionizing a centuries-old genre", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/5iQgdAis80f6vv8EXR4cuOzpVniOXT_D9RbTcV2ZMVb4jjIP8vZeIkMQOLCcxJ8xQGoJJ0vqCKICJq1eJn8ZfkGAU4lrNquXFnuxYvO9ssZZNQTgbZo=w500", link: "/news/rosalia-flamenco-reborn/", isExternal: false, publishedDate: "2018-12-21", }, { tag: "youtube-lyors-letter", headline: "Lyor's Letter: One year", summary: "One year in and we are here to stay", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/xyMNHYt2BmCt0m-CUu4o3tzEPKls4d6hRjtesBrRSFPPtXneCO7d0phDOcElaIyBM67vA3_5cMocsXeKK9YCTtS42g6pUvG1WXJjSAS34DE1H0Haq-Y6=w500", link: "/news/lyors-letter-one-year/", isExternal: false, publishedDate: "2019-06-27", }, { tag: "culture-and-trends", headline: '"Despacito" is now the most viewed video in YouTube history', summary: "Plotting the growth of Luis Fonsi and Daddy Yankee's epic collaboration", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/DmWfcphexAN4Pt3dISzKXTureKvkjLrAZUuud8K6vFOChO44qfXFXyvkOVSxM7HqmOHAfry6DOIwoVqUUCkOyN9GvKXjZwIEHd5iMYTUTQ_YPF-27g=w500", link: "/news/despacito-most-viewed-video/", isExternal: false, publishedDate: "2017-08-04", }, { tag: "culture-and-trends", headline: "BET Awards 2017: Turning hits into movement", summary: "How Bruno Mars, Solange, Migos and Rae Sremmurd transcended their impressive view counts", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/YFXhBrFXsmVVRGXZqzukIvwSWwr3jNHnLw8NfDymieoMW1cek4Bl-YGWz611PTboOM1G2bKMMr_abW7383sXUUlX08N3_xTyudKxUkOeRuTXLhrizw=w500", link: "/news/bet-award-turning-hits/", isExternal: false, publishedDate: "2017-06-22", }, { tag: "youtube-music", headline: "Jacob Banks: Sound and vision", summary: "With each upload, the YouTube Artist on the Rise breaths even more life into his genre-bending songs", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/bUazo93OxVcU0bTKQeBu-VATKHcAk_-La6dz8zGYiaB-R9jYK3Pa_zmSns0WJ3sN_uHV56EfncQx7em5vKLrJ1B3wPlp4BCTx-FeE-FN-cIuJ8eWKnpN=w500", link: "/news/jacob-banks-sound-and-vision/", isExternal: false, publishedDate: "2019-01-02", }, { tag: "youtube-lyors-letter", headline: "Lyor's Letter: Starting the year off right", summary: "I truly believe 2019 is going to be the best year yet for us at YouTube Music - and for all of us in music", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/RAmlKaO7V1rlfWkOLRRWqP75uGqDo9ism2MAGKm7Dpmx1fMlGJLkmuwEHqdVW40I0C76HdSwzmgdp7ffxDBi-bGNRO6tSqok1BZPRz__KOM0EPIZAV0=w500", link: "/news/lyors-letter-starting-the-year-off-right/", isExternal: false, publishedDate: "2019-02-07", }, { tag: null, headline: "Charts Blast: FAQ", summary: "How we calculate our charts in Charts Blast weekly newsletter", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/ZhteVXjBV8DNJQhC8_UX0LcG0k8PJzotlAdee3zZSNTlFxVwcJXNktZ02pU5HxfQE88x6OL9NnSsb-T-vbqwGToUPMr0piV3IK8o390ti0dF-bY-AGE=w500", link: "/news/charts-blast-newsletter-faq/", isExternal: false, publishedDate: "2021-07-26", }, { tag: "youtube-lyors-letter", headline: "How independent artists are WINNING", summary: "Although COVID-19 remains a global threat, there’s so much joy impending if we hold strong. Bags packed, summer playlists crafted, plane tickets ordered, and cars loaded to the gills. SUMMER. Family and friends. The music industry is on the verge of reuniting, and the anticipation is growing by the second. Adversity builds resilience, and I’m feeling a new sense of community in the air.", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/vHnDs9nxTOoa4XRe01zPho3OcWouU8p5g1TmQGOvUbBypxrG0ELWPkWihyddBSDz8qBZrKj-cklEkrFVROXujObcLDeXqt7FxAgxLe4rMBfMf1_AXA=w500", link: "/news/lyor-letter-summer-of-indies/", isExternal: false, publishedDate: "2021-06-17", }, { tag: "product-news", headline: "New official artist channels on YouTube", summary: "A single destination for artists and fans to connect", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/YYUw9iAuYgWnl0JaVk5e23oEkBpNUAEsfaq-GtTchJ2inwC7WFQ1xVvnfmnpLJyahkTmIXDewKfCR4m9Xif2F-0IFBBe6z4oVhe1Z_28kVy-Ie_Jk22v=w500", link: "/news/new-official-artist-channels/", isExternal: false, publishedDate: "2018-01-23", }, { tag: "product-news", headline: "YouTube Music introduces Artist on the Rise content series", summary: "A new video series that highlights the journey of each artist and their community of fans", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/M7xplKAf5bWdwm1eK8TpM2i0nIoxoocG61sPB98U9uXlaWHM0RxqLntQkmmnE5D7Ui7JHzL2IFHn9bJHMXKn6Sqi3vY9wqPuq-prb1JVZvIwIvoQVkQ=w500", link: "/news/youtube-music-introduces-artist-on-the-rise-content-series/", isExternal: false, publishedDate: "2019-03-12", }, { tag: "youtube-music", headline: "Shawn Mendes", summary: "The Casey Neistat-directed Artist Spotlight Story takes fans behind the scenes as the Canadian-born singer conquers the world", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/I-MqEt7uuZq1fiki3LqYVav38lZFa2-l_kw2qlJgIfJtVHMUm8CvvRE2eVTLVShnGn4_l0PJy9OqknCKJ74xvqkcZjaAv47cQSkUt_CoQC7e8EapVw=w500", link: "/news/shawn-meneds-artist-spotlight/", isExternal: false, publishedDate: "2018-09-28", }, { tag: "youtube-music", headline: "Queen Naija: A new Queen is crowned", summary: "With her self-titled EP, the Artist on the Rise blazes her own unique path forward", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/wuVu1UpkF8f4xzmRyLLpmTCO3wWh_smYIOJ2-aNfNy9xc8Zqelb7epsnU41gGWDnl9BlqTg6L2vKkFfdTz3wNq8GcLGeO0pkaRbUYoB02D63aEM9ysfN=w500", link: "/news/queen-naija-a-new-queen-is-crowned/", isExternal: false, publishedDate: "2018-07-30", }, { tag: "youtube-lyors-letter", headline: "Lyor's Letter: If a race has no history ...", summary: "In researching Black History Month, I couldn’t help but wonder what Dr. Carter G. Woodson would think about the accomplishments of today’s Black music leaders.", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/rEBEv859KZ_CCbr88A9RLSpuD64YGgddrywpW9ZiIStjsrCy9QDPpWl6hGNTX22Hzz-c5AlxKbwLlWj4lLoRlIL9ZhKU44ILoiFBT7ryjsdZ103mqQ=w500", link: "/news/lyor-letter-bhm/", isExternal: false, publishedDate: "2021-02-26", }, { tag: "product-news", headline: "YouTube and Merchbar team up to make artists’ official merchandise easily accessible to fans", summary: "Artists with an Official Artist Channel can now surface their official merchandise alongside videos", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/8M5OMhqs7dhaWgn-ILVjesRDXwbSKdfUKrcoouaBHKpr69EXPE9yEDrCVMEH8PsihS_4swfTevwC9gBlOUYifuQGi0jPnjEm00K5Z9fSNX9DEAXKhMo=w500", link: "/news/merchbar-and-youtube/", isExternal: false, publishedDate: "2019-10-15", }, { tag: "youtube-music", headline: "Maggie Rogers: A line in the sand", summary: "With her debut LP, the viral phenom-turned-Artist on the Rise hits her stride", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/pnQdI0jLx5fgR5Hjf0YkUklNwWP4LWlyi3A8gSaz8_Ud2XJPDgz3zA7oTP-nvwe0UpSzHRByGlIvan22rb7bbxzLlB1_3Zamh72vm2-3lCOboYQMLbU=w500", link: "/news/maggie-rogers-a-line-in-the-sand/", isExternal: false, publishedDate: "2019-03-12", }, { tag: "culture-and-trends", headline: "YouTube at The Great Escape", summary: "Celebrating grime and rap from the U.K. with Kano and friends", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/K6fsT0MAA3J6FD7q9GHi5xq_QCBZU6Pumg5--HoWKVMiAmWqWPYYTzOvQGGfK6bhtNK1WkKpAMGj8FaH8qXtUV4yu9r_PYg_o-iX6nzBdCsfySM5ggY=w500", link: "/news/youtube-at-great-escape/", isExternal: false, publishedDate: "2017-05-18", }, { tag: "youtube-music", headline: "G-Eazy: These Things Happened", summary: "Follow the famed rappers chart topping journey", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/DDgQqsA0DN8N7HJcowLAU3XMm6q-uXPOQQ_j-s79mpTN1Pgit6f8bzx5VuJMvxfFFScu__Rk7PzMaXhapAibZ8pPXOP8ZAJ5o0UHrGdGZtcnXaQYbsU=w500", link: "/news/g-eazy-these-things-happened/", isExternal: false, publishedDate: "2018-03-20", }, { tag: "youtube-music", headline: "Brockhampton: A new kind of boy band", summary: "Meet the boundry-pushing Artist on the Rise", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/EYoKAD5KOWp7RAWpC8ynWKAmXkghEJl62QMf_8euz5QOYmoYbZAT4PRxQXoG1vtp8GP7yiU3Mv-U9dbkTYcYIeN7pytpcTFjvxUG4XxTybaRN65bAA=w500", link: "/news/brockhampton-a-new-kind-of-boy-band/", isExternal: false, publishedDate: "2018-08-29", }, { tag: "youtube-lyors-letter", headline: "Not your model minority: Asian American leaders in the music industry", summary: "It’s going to take courage from all of us to speak up if we want to create change. I’m so honored that Grace Lee, Kevin Nishimura, Wendy Ong, and Joseph Patel agreed to speak with me about the challenges and opportunities Asian Americans face in the music industry and beyond.", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/DTgoIwh9LnplZn-PjQbSptFdLvJYy6xFCuH8Vt6suS27GGBsObCovEi7XNc6JIQ7g8wK9cK2lnfSHrclodTxDRPaiEW1q2hRiJRqXlApCACiLnKqQ4g=w500", link: "/news/lyor-letter-apahm/", isExternal: false, publishedDate: "2021-05-27", }, { tag: "youtube-lyors-letter", headline: "Lyor's Letter: The makings of a movement — talking Afropop with Tuma Basa", summary: "Lyor Cohen discusses the rise of Afropop movement with Tuma Basa", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/tJdPbPH061mi7uDNmmN7vZo794Fpdy3ilS84-4pYZ-sOWB7h4ShWOK8NwaTP6g731ckJmItyR0wUGgtkXnAFkFJYmwVPjPrYk7D1uDtMBl6xr7Mi-g=w500", link: "/news/lyors-letter-afropop/", isExternal: false, publishedDate: "2018-08-16", }, { tag: "product-news", headline: "YouTube Music and Universal Music Group change the way you see music", summary: "Iconic music videos now available for the first time in high-quality video and audio from artists including Billy Idol, Beastie Boys, Boyz II Men, Lady Gaga, Lionel Richie, No Doubt, George Strait, Smokey Robinson, Gwen Stefani, The Killers, Tom Petty and more!", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/DEN3KU9Y3TpqzRizDbDLUQ5yB4k9hRswkJ6kMYaz2gn_Dtet4VfOGB35XWNmPY-eQBV6P9EJiIpheHl5QxEi101UyKdpb0lHFeAzeSLWGKW1EttxioI=w500", link: "/news/umg-remastered-videos/", isExternal: false, publishedDate: "2019-06-19", }, { tag: "youtube-music", headline: "Ozuna: Música Sin Fronteras", summary: "Appeal of Puerto Rico's reggaeton sensation knows no borders", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/k50Qqhrfwus6_slsbuGId5tYJUipbIzNvWxKqFq3eK-J3CoJnxkR0N5aCmJWIQA5Cp42oSqZUZab_N19T5xYGXC2A1YOwsKGC0mo-_J1Zg04c_5OLg=w500", link: "/news/ozuna-musica-sin-fronteras/", isExternal: false, publishedDate: "2017-11-10", }, { tag: "youtube-music", headline: "Kyle: Walking on sunshine", summary: "With the smash success of “iSpy,” the SoCal rapper translates good vibes into YouTube chart dominance", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/ejRWpq9OrbFHf2ggziQUiKDrQNl7fDmm7-i-PyNF0I-xHOJ-iEFV-Ql8UG3JzMROyerVXN60OzLK6EQIZaexbUzc9Rf-Dxkzl8g83fsctG_nMxBX7Cw=w500", link: "/news/kyle-walking-on-sunshine/", isExternal: false, publishedDate: "2017-04-24", }, { tag: "youtube-music", headline: "Burna Boy: Beyond borders", summary: "Connecting cultures with the Nigerian-bred Artist on the Rise", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/LHWWUghr8BRLa8K_XK6HukXYQswZBHoAxD9l09FDwtt-qxd8H2-8u_GuuOLdP-k_rfq0y_rkgF05iDfuXE7xsYUiNBkgRryRBAUjRQgg2XIwDtjqYyc=w500", link: "/news/burna-boy-beyond-borders/", isExternal: false, publishedDate: "2018-11-08", }, { tag: "youtube-music", headline: "Alan Walker: We Are Walkers", summary: "How Alan Walker turned “Faded” into a universe for his community of collaborators and fans", hero: "https://web.archive.org/web/20240227141639/https://lh3.googleusercontent.com/vn3wawrtCVEJ7gk9ZaXQ8kJ2DF9-YejZBiXP1NW8OTah9D2hYrmlWTDRikZCQ85OaJ7dAkAfdpC43vLnp3nUl14yglGcl3qDlhXyW8GXqpXMivttPQ=w500", link: "/news/alan-walker-we-are-walkers/", isExternal: false, publishedDate: "2018-12-14", }, { tag: "youtube-lyors-letter", headline: "Artists doing it on their own terms.", summary: "When YouTube was founded 16 years ago, it was on the shoulders of do-it-yourself artists and creatives. 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Engage your fans. 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