Solutions for ad tech | Real-time data solutions

<!DOCTYPE html> <html class="" lang="en"> <head> <title>Solutions for ad tech | Real-time data solutions | 51Degrees</title> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width" /> <meta name="description" id="description" content="Real-time data can help boost your revenues through precise contextual targeting, optimized creative, greater viewability, and more. 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href="https://configure.51degrees.com/AQRVdgJ-qXQjtAF73Eg">Get Started</a> </div> <div style="margin-left:24px;"> <a class="b-btn-primary header-button" href="/contact-us">Contact Us</a> </div> </div> </div> </div> </header> <main class="b-container"> <div class="c-hero c-hero--jumbo c-hero--button b-pt-12 b-pb-6 b-pt-12-lg"> <div class="c-hero__content b-pb-8 b-pt-2-lg b-pb-10-lg"> <div class="c-hero__shape"></div> <div class="b-row"> <div class="c-hero-image"><img class="b-img" alt="Ad tech" src="/368/0/Solutions/Adtech/ad-tech.png" style="width:368px;"></div> <div class="b-col-6 b-col-5-lg b-offset-1-xl b-col-4-xl"> <h1 class="c-hero__title b-mb-2" id="ad-tech">Ad tech </h1> </div> </div> <div class="b-row"> <div class="b-col-7 b-col-6-md b-col-4-lg b-offset-1-xl b-col-3-xl"> <p>In a programmatic market that hinges on data-driven decisions, better data means better decisions. Simple, right? And when yours is faster, deeper, more accurate, and more reliable than the rest, it's also your competitive advantage.</p> </div> </div> </div></div> <div class="g-lead"> <div class="g-lead__secondary b-pb-6 b-mt-6-xl"> <div class="g-lead__shape"></div> <div class="b-row"> <div class="b-col-8 b-col-4-md"> <ul class="c-list-ticks"> <li class="c-list-ticks__item b-mb-2"><strong>Precise contextual targeting.</strong> Want to sell edible umbrellas to rain-drenched, urban, Android mobile users with cash to splash during their lunch breaks? It's never been easier, with pin-sharp targeting based on device type, price, OS, location, and much more. Fill those data gaps in the <a href="/documentation/_device_detection__migration_guides__open_r_t_b_mappings.html">OpenRTB process</a>.</li> <li class="c-list-ticks__item b-mb-2"><strong>Optimizing creative.</strong> Better than responsive web design, our real-time device intelligence lets you deliver creative that's perfectly formed for each device. Then, our enhanced analytics helps you to optimize future designs.</li> <li class="c-list-ticks__item b-mb-2"><strong>Greater viewability.</strong> What use is killer creative if nobody sees it? Exchange auctions happen quickly, and with over 22 million detections per second, we get you targeted ads seen on screen, faster.</li> <li class="c-list-ticks__item b-mb-2"><strong>Play in the first-party world.</strong> In a world where the third-party is being demonized, going first-party solves a host of problems and future proofs your business. Make the switch with 51Degrees.</li> <li class="c-list-ticks__item b-mb-2"><strong>Bot combat.</strong> Ad fraud is a continual challenge… for companies that don't use 51Degrees. Our device intelligence smells non-human traffic from a mile away to stop it wreaking havoc on your analytics, budgets, and creative decisions.</li> </ul> <div class="g-lead__cta b-mt-6 b-mb-4"><a class="b-link-primary" href="/resources/case-studies/ad%20tech">See how we're helping businesses like yours</a></div> <div title="Ad tech users" class="c-image-list"> <div class="b-row"> <div class="b-col-8"> <ul class="c-image-list__list"> <li class="c-image-list__item b-mb-6 b-mb-0-md"> <img class="b-img" alt="Uptrends" id="i0" src="/img/empty.png" data-src="/logos/Uptrends.png"> </li> <li class="c-image-list__item b-mb-6 b-mb-0-md"> <img class="b-img" alt="Smart Digital GmbH" id="i1" src="/img/empty.png" data-src="/logos/Smart Digital GmbH.png"> </li> <li class="c-image-list__item b-mb-6 b-mb-0-md"> <img class="b-img" alt="Brow.si Mobile Ltd" id="i2" src="/img/empty.png" data-src="/logos/Brow.si Mobile Ltd.png"> </li> <li class="c-image-list__item b-mb-6 b-mb-0-md"> <img class="b-img" alt="Codebroker LLC" id="i3" src="/img/empty.png" data-src="/logos/Codebroker LLC.png"> </li> </ul> </div> </div></div> </div> <div class="b-col-8 b-col-4-md"> <div class="g-lead__quote b-mb-4 b-mt-2-lg b-mb-2-md"> <div class="c-speech-bubble c-speech-bubble--quote b-pt-3 b-pb-7 b-pt-5-lg b-pb-13-lg"> <p class="c-speech-bubble__quote b-mb-1">“51Degrees’ Device Detection solution enriched our existing data and gave us access to more granular segments than we could previously tap into. These segments allow us to adjust and make our bidding activity more effective for our clients.”</p> <p class="c-speech-bubble__quotee">Ofir Pasternak</p> <p class="c-speech-bubble__brand">Persona.ly</p></div> </div> <div class="c-image-stat b-pt-6 b-pb-6"> <div class="c-image-stat__logo b-mb-6 b-pb-6 b-mb-0-lg b-pb-0-lg"> <img class="b-img" alt="Persona.ly" id="i4" src="/img/empty.png" data-src="/logos/Persona.ly.png"> </div> <p class="c-image-stat__stat" class="b-mb-2"> </p> </div> </div> </div></div> </div> <div class="g-nav-list b-mt-2 b-mb-8 b-mb-15-md"> <div class="b-row"> <div class="b-col-8 b-col-4-lg b-offset-1-xl b-col-3-xl"> <h2 class="g-nav-list__title b-mb-1" id="like-what-you-see?">Like what you see?</h2> </div> <div class="b-col-8 b-col-4-lg b-col-3-xl"> <p class="g-nav-list__subheading b-mb-1">Get in touch</p> <p class="b-mb-6"><a href="/contact-us">Contact our sales team</a> and let us know you're interested in our solutions for ad tech businesses. We'll discuss the best ways for your business to utilize our <a href="/device-detection">Device Detection</a>, <a href="/geolocation">Geolocation</a>, or <a href="/tac">TAC services</a>. 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