CINXE.COM

<!DOCTYPE html> <html xmlns="https://www.w3.org/1999/xhtml" itemscope itemtype="https://schema.org/Organization">    <head> <meta charset="utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1">   <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-5TL9LM7');</script>  <title>ppc Archives - TopSpot Internet Marketing</title> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <meta http-equiv="X-UA-Compatible" content="IE=Edge" />  <link rel="canonical" href="https://www.topspot.com/blog/tag/ppc/" /> <link rel="next" href="https://www.topspot.com/blog/tag/ppc/page/2/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="ppc Archives" /> <meta property="og:url" content="https://www.topspot.com/blog/tag/ppc/" /> <meta property="og:site_name" content="TopSpot Internet Marketing" /> <meta property="og:image" content="https://www.topspot.com/blog/wp-content/uploads/2024/06/ts-obx-og.png" /> <meta property="og:image:width" content="1200" /> <meta property="og:image:height" content="630" /> <meta property="og:image:type" content="image/png" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:site" content="@topspotims" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"CollectionPage","@id":"https://www.topspot.com/blog/tag/ppc/","url":"https://www.topspot.com/blog/tag/ppc/","name":"ppc Archives - TopSpot Internet Marketing","isPartOf":{"@id":"https://www.topspot.com/blog/#website"},"primaryImageOfPage":{"@id":"https://www.topspot.com/blog/tag/ppc/#primaryimage"},"image":{"@id":"https://www.topspot.com/blog/tag/ppc/#primaryimage"},"thumbnailUrl":"https://www.topspot.com/blog/wp-content/uploads/2024/06/MicrosoftTeams-image-2.jpg","breadcrumb":{"@id":"https://www.topspot.com/blog/tag/ppc/#breadcrumb"},"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.topspot.com/blog/tag/ppc/#primaryimage","url":"https://www.topspot.com/blog/wp-content/uploads/2024/06/MicrosoftTeams-image-2.jpg","contentUrl":"https://www.topspot.com/blog/wp-content/uploads/2024/06/MicrosoftTeams-image-2.jpg","width":500,"height":179},{"@type":"BreadcrumbList","@id":"https://www.topspot.com/blog/tag/ppc/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"TopSpot Blog","item":"https://www.topspot.com/blog/"},{"@type":"ListItem","position":2,"name":"ppc"}]},{"@type":"WebSite","@id":"https://www.topspot.com/blog/#website","url":"https://www.topspot.com/blog/","name":"TopSpot Internet Marketing","description":"Internet Marketing Trends & Articles - Houston Search Marketing News","publisher":{"@id":"https://www.topspot.com/blog/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.topspot.com/blog/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://www.topspot.com/blog/#organization","name":"TopSpot Internet Marketing","url":"https://www.topspot.com/blog/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://www.topspot.com/blog/#/schema/logo/image/","url":"https://www.topspot.com/blog/wp-content/uploads/2024/06/TopSpot-Internet-Marketing-OBx.png","contentUrl":"https://www.topspot.com/blog/wp-content/uploads/2024/06/TopSpot-Internet-Marketing-OBx.png","width":250,"height":250,"caption":"TopSpot Internet Marketing"},"image":{"@id":"https://www.topspot.com/blog/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/topspotims","https://x.com/topspotims","https://www.instagram.com/topspotims/","https://www.linkedin.com/company/topspot-internet-marketing/","https://www.youtube.com/user/gotopspotims"]}]}</script>  <link rel="alternate" type="application/rss+xml" title="TopSpot Internet Marketing » Stories Feed" href="https://www.topspot.com/blog/web-stories/feed/"><script type="text/javascript"> /* <![CDATA[ */ window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/www.topspot.com\/blog\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.4.5"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83e\udef1\ud83c\udffb\u200d\ud83e\udef2\ud83c\udfff","\ud83e\udef1\ud83c\udffb\u200b\ud83e\udef2\ud83c\udfff")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); /* ]]> */ </script> <style id='wp-emoji-styles-inline-css' type='text/css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://www.topspot.com/blog/wp-includes/css/dist/block-library/style.min.css' media='all' /> <style id='co-authors-plus-coauthors-style-inline-css' type='text/css'> .wp-block-co-authors-plus-coauthors.is-layout-flow [class*=wp-block-co-authors-plus]{display:inline} </style> <style id='co-authors-plus-avatar-style-inline-css' type='text/css'> .wp-block-co-authors-plus-avatar :where(img){height:auto;max-width:100%;vertical-align:bottom}.wp-block-co-authors-plus-coauthors.is-layout-flow .wp-block-co-authors-plus-avatar :where(img){vertical-align:middle}.wp-block-co-authors-plus-avatar:is(.alignleft,.alignright){display:table}.wp-block-co-authors-plus-avatar.aligncenter{display:table;margin-inline:auto} </style> <style id='co-authors-plus-image-style-inline-css' type='text/css'> .wp-block-co-authors-plus-image{margin-bottom:0}.wp-block-co-authors-plus-image :where(img){height:auto;max-width:100%;vertical-align:bottom}.wp-block-co-authors-plus-coauthors.is-layout-flow .wp-block-co-authors-plus-image :where(img){vertical-align:middle}.wp-block-co-authors-plus-image:is(.alignfull,.alignwide) :where(img){width:100%}.wp-block-co-authors-plus-image:is(.alignleft,.alignright){display:table}.wp-block-co-authors-plus-image.aligncenter{display:table;margin-inline:auto} </style> <link rel='stylesheet' id='donmhico-insert-giphy-block-css' href='https://www.topspot.com/blog/wp-content/plugins/insert-giphy-block/style.css' media='all' /> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}body .is-layout-flex{flex-wrap: wrap;align-items: center;}body .is-layout-flex > *{margin: 0;}body .is-layout-grid{display: grid;}body .is-layout-grid > *{margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} .wp-block-navigation a:where(:not(.wp-element-button)){color: inherit;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} .wp-block-pullquote{font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='cpsh-shortcodes-css' href='https://www.topspot.com/blog/wp-content/plugins/column-shortcodes//assets/css/shortcodes.css' media='all' /> <link rel='stylesheet' id='contact-form-7-css' href='https://www.topspot.com/blog/wp-content/plugins/contact-form-7/includes/css/styles.css' media='all' /> <link rel='stylesheet' id='weblator_polling-plugin-styles-css' href='https://www.topspot.com/blog/wp-content/plugins/poll-plugin/public/assets/css/public.css' media='all' /> <link rel='stylesheet' id='weblator_polling-fa-css' href='https://www.topspot.com/blog/wp-content/plugins/poll-plugin/public/assets/css/font-awesome.min.css' media='all' /> <link rel='stylesheet' id='html5blank-css' href='https://www.topspot.com/blog/wp-content/themes/topspot/style.css' media='all' /> <link rel='stylesheet' id='slb_core-css' href='https://www.topspot.com/blog/wp-content/plugins/simple-lightbox/client/css/app.css' media='all' /> <script type="text/javascript" src="https://www.topspot.com/blog/wp-content/themes/topspot/js/lib/conditionizr-4.3.0.min.js" id="conditionizr-js"></script> <script type="text/javascript" src="https://www.topspot.com/blog/wp-content/themes/topspot/js/lib/modernizr-2.7.1.min.js" id="modernizr-js"></script> <script type="text/javascript" src="https://www.topspot.com/blog/wp-content/themes/topspot/js/scripts.js" id="html5blankscripts-js"></script> <script type="text/javascript" src="https://www.topspot.com/blog/wp-content/plugins/wp-hide-post/public/js/wp-hide-post-public.js" id="wp-hide-post-js"></script> <script type="text/javascript" src="https://www.topspot.com/blog/wp-content/plugins/poll-plugin/public/assets/js/vendors/excanvas.js" id="weblator_polling-canvas-js"></script> <link rel="https://api.w.org/" href="https://www.topspot.com/blog/wp-json/" /><link rel="alternate" type="application/json" href="https://www.topspot.com/blog/wp-json/wp/v2/tags/1300" /><script type="text/javascript"> (function(url){ if(/(?:Chrome\/26\.0\.1410\.63 Safari\/537\.31|WordfenceTestMonBot)/.test(navigator.userAgent)){ return; } var addEvent = function(evt, handler) { if (window.addEventListener) { document.addEventListener(evt, handler, false); } else if (window.attachEvent) { document.attachEvent('on' + evt, handler); } }; var removeEvent = function(evt, handler) { if (window.removeEventListener) { document.removeEventListener(evt, handler, false); } else if (window.detachEvent) { document.detachEvent('on' + evt, handler); } }; var evts = 'contextmenu dblclick drag dragend dragenter dragleave dragover dragstart drop keydown keypress keyup mousedown mousemove mouseout mouseover mouseup mousewheel scroll'.split(' '); var logHuman = function() { if (window.wfLogHumanRan) { return; } window.wfLogHumanRan = true; var wfscr = document.createElement('script'); wfscr.type = 'text/javascript'; wfscr.async = true; wfscr.src = url + '&r=' + Math.random(); (document.getElementsByTagName('head')[0]||document.getElementsByTagName('body')[0]).appendChild(wfscr); for (var i = 0; i < evts.length; i++) { removeEvent(evts[i], logHuman); } }; for (var i = 0; i < evts.length; i++) { addEvent(evts[i], logHuman); } })('//www.topspot.com/blog/?wordfence_lh=1&hid=104CF9CFD75DBB7EBB490902B89E24A3'); </script><style type="text/css"> .ctl-bullets-container { display: block; position: fixed; bottom: 0; height: 100%; z-index: 1049; font-weight: normal; height: 70vh; overflow-x: hidden; overflow-y: auto; margin: 15vh auto; }</style><link rel="stylesheet" href="https://www.topspot.com/blog/wp-content/plugins/poll-plugin/public/assets/css/ie.css"> <style type="text/css" id="wp-custom-css"> /* You can add your own CSS here. Click the help icon above to learn more. */ #primary-nav a{ padding: 10px 15px; } #primary-nav .left h5 a:first-child, #primary-nav .right h5 a:first-child { border-bottom: 1px solid #ddd; } #primary-nav h5{ margin: 0; } </style> <meta name="author" content="TopSpot Internet Marketing">  <link rel="icon" type="image/png" href="/favicon2.png" />   <base href="https://www.topspot.com/"> <link rel='dns-prefetch' href='//google-analytics.com' /> <link rel='dns-prefetch' href='//www.googletagmanager.com' /> <link rel='dns-prefetch' href='//connect.facebook.net' /> <link rel='dns-prefetch' href='//ajax.googleapis.com' /> <link rel='dns-prefetch' href='//scontent.cdninstagram.com/' /> <link rel='dns-prefetch' href='//script.hotjar.com' /> <link rel='dns-prefetch' href='//insights.hotjar.com' /> <link rel='dns-prefetch' href='//voicestar.com' /> <link rel='dns-prefetch' href='//www.loopanalytics.com' /> <link rel='dns-prefetch' href='//marketing.topspot.com' /> <link rel='dns-prefetch' href='//sniff.visistat.com' />  <link rel="stylesheet" href="https://use.typekit.net/rjb3ipl.css"> <link href="https://fonts.googleapis.com/css2?family=Open+Sans:wght@300&family=Work+Sans:wght@300;400&display=swap" rel="stylesheet"> <link rel="stylesheet" media="screen" href="/css/bootstrap.min.css"> <link rel="stylesheet" media="screen" href="/css/plugins.css"> <link rel="stylesheet" media="screen" href="/css/styles.css"> <link rel="stylesheet" media="screen" href="/css/responsive.css"> <link rel="stylesheet" media="print" href="/css/print.css">  <script type="text/javascript" async="" src="https://www.google-analytics.com/ga.js"></script> <script src="//ajax.googleapis.com/ajax/libs/jquery/2.2.4/jquery.min.js"></script> <script src="/js/bootstrap.min.js"></script> <script src="/js/jquery.hoverIntent.minified.js"></script> <script src="/js/jquery.fancybox.min.js"></script> <script src="/js/slick.min.js"></script> <script src="/js/jRespond.min.js"></script> <script src="/js/scripts.js"></script> <script> // Alphabetize Instagram posts $(document).ready(function(){ if($('#instagram-feed').length){ $('#instagram-feed .item').each(function(){ var date = $(this).find(".date").text(); var timestamp = (new Date(date)).getTime(); $(this).attr("data-date",timestamp); }); $("#instagram-feed .item").sort(function (a, b) { if ( ($(a).attr("data-date") < $(b).attr("data-date")) ) { return 1; } else if ( ($(a).attr("data-date") == $(b).attr("data-date")) ){ return 0; } else { return -1; } }).each(function () { var elem = $(this); elem.remove(); $(elem).appendTo("#instagram-feed"); }); } }); </script>   </head> <body id="id-122" class="tpl-2 parent-0 page-122 blog ">  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-5TL9LM7" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>    <div class="number-header" style="display:none"> <i class="fa fa-phone" aria-hidden="true"></i> <p class="new-phone"><a href="tel:1-866.952.7200">866.952.7200</a></p> </div> <header id="header"> <div class="fullsite" id="header-top"> <div class="constrain clearfix"> <ul class="unstyled" id="global-nav"> <li class="gid59"> <a href="events/">Events</a> </li> <li class="gid67"> <a href="join-team-geek/">TopSpot Careers</a> </li> <li class="gid83"> <a href="case-studies/">Case Studies</a> </li> <li class="gid122"> <a href="/blog/">Blog</a> </li> <li class="gid122"> <a href="/preliminary-audit-request-form/">Get a Website Assessment</a> </li> </ul> <p class="phone"><a href="tel:866-952-7200">866.952.7200</a></p> </div> </div> <div id="header-bottom"> <div class="constrain clearfix"> <a class="logo" href="https://www.topspot.com/" title="Home - TopSpot Internet Marketing"> <picture> <source srcset="/assets/images/template/ts-obx-logo.webp 1x, /assets/images/template/ts-obx-logo-2x.webp 2x" type="image/webp"> <source srcset="/assets/images/template/ts-obx-logo.png 1x, /assets/images/template/ts-obx-logo-2x.png 2x" type="image/png"> <img src="/assets/images/template/ts-obx-logo.png" srcset="/assets/images/template/ts-obx-logo 1x, /assets/images/template/ts-obx-logo-2x.png 2x" alt="TopSpot Internet Marketing logo" class="desktop tablet" loading="lazy"> </picture> <picture> <source srcset="/assets/images/template/ts-obx-logo.webp 1x, /assets/images/template/ts-obx-logo-2x.webp 2x" type="image/webp"> <source srcset="/assets/images/template/ts-obx-logo.png 1x, /assets/images/template/ts-obx-logo-2x.png 2x" type="image/png"> <img src="/assets/images/template/ts-obx-logo.png" srcset="/assets/images/template/ts-obx-logo 1x, /assets/images/template/ts-obx-logo-2x.png 2x" alt="TopSpot Internet Marketing logo" class="mobile-test" style="display:none;" loading="lazy"> </picture> </a> <nav> <ul class=" unstyled clearfix" id="primary-nav"> <li class="first level1 parent" id="pid-1"> <a href="https://www.topspot.com/" title="">Home <span class="introtext small"></span></a> </li> <li class="level1 parent" id="pid-5"> <a href="services/" title="">Solutions <span class="introtext small"></span></a> <i class="fa-caret-down fa fullsite"></i> <i class="fa-caret-right fa smallsite"></i> <div class="dropdown clearfix" id="solutions"> <div class="smallsite back"> <i class="fa-caret-left fa"></i> BACK </div> <div class="left"> <h5><a href="digital-marketing-services/">How We Help</a></h5> <ul class="unstyled"> <li class="first level2 parent" id="pid-6"> <a href="digital-marketing-services/search-engine-optimization/ " title="">SEO <span class="introtext small">We develop unique SEO strategies to expand your reach in organic search engine results & improve website usability to drive leads for your business.</span></a> <ul class="dropdown unstyled clearfix"> <li class="first level3" id="pid-7"> <a href="content-strategy/" title="">Content Strategy <span class="introtext small">We work with you to generate unique, quality content to help with customer retention and lead generation.</span></a> </li> <li class="level3" id="pid-8"> <a href="local-seo/" title="">Local SEO <span class="introtext small">We work with SEO clients in Houston and around the country to drive local traffic and conversions with local strategies.</span></a> </li> <li class="level3" id="pid-9"> <a href="social-media-marketing/" title="">Social Media Marketing <span class="introtext small">We will work with you to decipher the right channels for your audience and develop a strategy for your business.</span></a> </li> <li class="last level3" id="pid-10"> <a href="seo-for-e-commerce/" title="">SEO for E-Commerce <span class="introtext small">If you are selling products online, SEO is an important aspect of your e-commerce marketing strategy.</span></a> </li> <li class="last level3" id="pid-236"> <a href="houston-seo-agency" title="">Houston SEO Services <span class="introtext small">Our Houston team would be happy to discuss your SEO strategy needs and business goals in order to determine what plan of action is right for you!</span></a> </li> </ul> </li> <li class="level2 parent" id="pid-11"> <a href="digital-marketing-services/ppc/ " title="">PPC <span class="introtext small">As Premier Google Partners, our paid search strategies offer an immediate and effective method to drive qualified traffic to your website and a great way to get in front of people who may not have otherwise found you.</span></a> <ul class="dropdown unstyled clearfix"> <li class="first level3" id="pid-12"> <a href="adwords/" title="">Google Ads <span class="introtext small">We have been working with Google Ads since 2003 and are Premier Google Partners.</span></a> </li> <li class="level3" id="pid-13"> <a href="bing-yahoo-aol/" title="">Bing - Yahoo - AOL <span class="introtext small">Bing, Yahoo, and AOL are important search engines that should be factored into any PPC strategy.</span></a> </li> <li class="level3" id="pid-14"> <a href="remarketing/" title="">Display & Remarketing <span class="introtext small">Remarketing is an effective way to drive sales and stay top of mind with your prospective & current clients.</span></a> </li> <li class="level3" id="pid-15"> <a href="product-listing-ads/" title="">Shopping Ads <span class="introtext small">Shopping Ads are a fantastic option for online merchants as they are prominently featured in search results.</span></a> </li> <li class="level3" id="pid-17"> <a href="local-ppc-management/" title="">Local PPC <span class="introtext small">Even if your company services nationwide, you can still benefit from geographically targeted PPC ads.</span></a> </li> <li class="level3" id="pid-18"> <a href="social-media-ppc/" title="">Social Media PPC <span class="introtext small">Social media allows you to hone in on specific demographics and interest groups.</span></a> </li> <li class="last level3" id="pid-16"> <a href="mobile-marketing/" title="">Mobile PPC Marketing <span class="introtext small">Reach your customers where they are with Mobile PPC. We can develop PPC campaigns with mobile in mind.</span></a> </li> </ul> </li> <li class="level2 parent" id="pid-19"> <a href="digital-marketing-services/web-analytics/ " title="">Analytics <span class="introtext small">As a member of the Google Marketing Platform Certified Partner track with a certification in Google Analytics, we have demonstrated advanced expertise in Analytics and delivered value-adding services to our clients. We track both onsite & offsite data to identify new opportunities.</span></a> <ul class="dropdown unstyled clearfix"> <li class="first level3" id="pid-20"> <a href="google-analytics/" title="">Google Analytics <span class="introtext small">We have an entire team dedicated to installing and troubleshooting Google Analytics.</span></a> </li> <li class="level3" id="pid-21"> <a href="tracking-leads/" title="">Form Analytics <span class="introtext small">We take time to capture the context of the leads generated on our customers’ sites and evaluate quality of conversions.</span></a> </li> <li class="level3" id="pid-22"> <a href="call-tracking/" title="">Call Analytics <span class="introtext small">We use call tracking to record and evaluate offline conversions from your website.</span></a> </li> <li class="level3" id="pid-23"> <a href="website-intelligence/" title="">Website Intelligence <span class="introtext small">VisitorView is a business development tool that delivers website intelligence about who is visiting your website.</span></a> </li> <li class="level3" id="pid-24"> <a href="heatmapping-software/" title="">Heatmap Analytics <span class="introtext small">Our teams use heat-mapping and visitor recording software to improve the user experience on websites.</span></a> </li> <li class="last level3" id="pid-25"> <a href="reporting-and-online-attribution/" title="">Reporting & Online Attribution <span class="introtext small">Monitoring your site’s performance is important to ensure your sales, marketing and branding efforts are in line.</span></a> </li> </ul> </li> <li class="level2 parent" id="pid-26"> <a href="digital-marketing-services/website-development/ " title="">Design & Development <span class="introtext small">We use data to drive our website design & development strategies, which focus on improving user experience & connecting with your potential customers to increase new business opportunities.</span></a> <ul class="dropdown unstyled clearfix"> <li class="first level3" id="pid-30"> <a href="our-website-approach/" title="">Our Website Process <span class="introtext small"></span></a> </li> <li class="level3" id="pid-31"> <a href="content-management-systems/" title="">Content Management Systems <span class="introtext small"></span></a> </li> <li class="level3" id="pid-32"> <a href="ecommerce-website-development/" title="">E-Commerce Websites <span class="introtext small"></span></a> </li> <li class="level3" id="pid-33"> <a href="catalog-websites/" title="">Catalog Websites & Integrations <span class="introtext small"></span></a> </li> <li class="level3" id="pid-34"> <a href="mobile-website-options/" title="">Responsive Website Design <span class="introtext small"></span></a> </li> <li class="level3" id="pid-35"> <a href="analytics-based-web-design/" title="">Analytics Based Web Design <span class="introtext small"></span></a> </li> <li class="level3" id="pid-28"> <a href="b2b-website-design-and-development/" title="">B2B Websites <span class="introtext small"></span></a> </li> <li class="level3" id="pid-27"> <a href="industrial-website-design-and-development/" title="">Industrial Websites <span class="introtext small"></span></a> </li> <li class="last level3" id="pid-29"> <a href="b2c-website-design-and-development/" title="">B2C Websites <span class="introtext small"></span></a> </li> </ul> </li> <li class="level2 parent" id="pid-36"> <a href="digital-marketing-services/conversion-rate-optimization/ " title="">Conversion Optimization <span class="introtext small">Our conversion optimization team utilizes analytics data to make recommendations focused on improving user experience and increasing website driven leads.</span></a> <ul class="dropdown unstyled clearfix"> <li class="first level3" id="pid-37"> <a href="a-b-and-multivariate-testing/" title="">A/B and Multivariate Testing <span class="introtext small">A/B Testing is the process in which two slightly different versions of the same page are shown to users with the end goal of determining which page your website users prefer the most.</span></a> </li> <li class="last level3" id="pid-38"> <a href="e-commerce-cro/" title="">E-Commerce CRO <span class="introtext small">A successful integrated marketing strategy includes making sure your website is turning visitors into paying customers.</span></a> </li> </ul> </li> <li class="level2" id="pid-39"> <a href="digital-marketing-services/email-marketing/ " title="">Email Marketing <span class="introtext small">Email marketing creates another touch point with your customers and your brand and can be used to inform subscribers of product & service offerings.</span></a> </li> <li class="level2" id="pid-40"> <a href="industrial-internet-marketing/" title="">Industrial Marketing <span class="introtext small">Although we work with businesses in a variety of industries, our team has over 35 years of experience in business to business digital marketing strategies & website development for industrial manufacturers, distributors, and service providers.</span></a> </li>  </ul> </div> <div class="right"> <h5><a href="who-we-serve/">Who We Help</a></h5> <ul class="unstyled"> <li class="first" id="pid2-105"> <a href="manufacturers/" title="">Manufacturers</a> </li> <li id="pid2-106"> <a href="b2b/" title="">B2B</a> </li> <li id="pid2-107"> <a href="suppliers-and-distributors/" title="">Suppliers & Distributors</a> </li> <li id="pid2-108"> <a href="b2c/" title="">B2C</a> </li> <li id="pid2-109"> <a href="energy/" title="">Energy</a> </li> <li id="pid2-110"> <a href="local-businesses/" title="">Local Businesses</a> </li> <li id="pid2-111"> <a href="service-providers/" title="">Service Providers</a> </li> <li id="pid2-112"> <a href="small-medium-size-business/" title="">Small/Medium Size Business</a> </li> <li class="last" id="pid2-113"> <a href="corporations/" title="">Large Corporations</a> </li> </ul> </div> </div> </li> <li class="level1 parent" id="pid-41"> <a href="why-partner-with-us/" title="">Why Partner With Us <span class="introtext small"></span></a> <i class="fa-caret-down fa fullsite"></i> <i class="fa-caret-right fa smallsite"></i> <ul class="dropdown unstyled clearfix"> <li class="smallsite back"><i class="fa-caret-left fa"></i> BACK</li> <li class="first level2 parent" id="pid-42"> <a href="our-marketing-approach/" title="">Our Integrated Approach <span class="introtext small"></span></a> <ul class="dropdown unstyled clearfix"> <li class="first level3" id="pid-43"> <a href="customer-relationship-teams/" title="">Customer Relationship Teams <span class="introtext small"></span></a> </li> </ul> </li> <li class="level2" id="pid-44"> <a href="the-b-smart-method/" title="">The B-SMART Method® <span class="introtext small"></span></a> </li> <li class="level2" id="pid-45"> <a href="lead-generation-and-analysis/" title="">Lead Generation & Analysis <span class="introtext small"></span></a> </li> <li class="level2" id="pid-46"> <a href="testimonials/" title="">Testimonials <span class="introtext small"></span></a> </li> <li class="last level2" id="pid-47"> <a href="topspot-statistics/" title="">TopSpot Statistics <span class="introtext small"></span></a> </li> </ul> </li> <li class="level1 parent" id="pid-48"> <a href="our-company/" title="">Our Company <span class="introtext small"></span></a> <i class="fa-caret-down fa fullsite"></i> <i class="fa-caret-right fa smallsite"></i> <ul class="dropdown unstyled clearfix"> <li class="smallsite back"><i class="fa-caret-left fa"></i> BACK</li> <li class="first level2 parent" id="pid-49"> <a href="team-geek/" title="">Our Team <span class="introtext small">Our commitment to our customers starts with our team, which is our greatest resource. Get to know the members of the TopSpot Team.</span></a> <ul class="dropdown unstyled clearfix"> <li class="first level3" id="pid-50"> <a href="david-underwood/" title="">David Underwood <span class="introtext small"></span></a> </li> <li class="level3" id="pid-51"> <a href="anita-perez/" title="">Anita Perez <span class="introtext small"></span></a> </li> <li class="level3" id="pid-52"> <a href="jeff-montgomery/" title="">Jeff Montgomery <span class="introtext small"></span></a> </li> <li class="level3" id="pid-53"> <a href="tim-doyle/" title="">Tim Doyle <span class="introtext small"></span></a> </li> <li class="level3" id="pid-54"> <a href="whitney-kane/" title="">Whitney Kane <span class="introtext small"></span></a> </li> <li class="level3" id="pid-55"> <a href="beth-shockley/" title="">Beth Shockley <span class="introtext small"></span></a> </li> <li class="last level3" id="pid-233"> <a href="julia-karnezis/" title="">Julia Karnezis <span class="introtext small"></span></a> </li> </ul> </li> <li class="level2" id="pid-57"> <a href="community-involvement/" title="">Community Involvement <span class="introtext small">Giving back to the community is very important to TopSpot. We work with several charities as a company and are members of several associations.</span></a> </li> <li class="level2" id="pid-58"> <a href="awards/" title="">Awards <span class="introtext small">We've been recognized with many honors over the years. Take a look at our accomplishments.</span></a> </li> <li class="level2 parent" id="pid-59"> <a href="events/" title="">Events <span class="introtext small">See a list of our upcoming events and speaking engagements for TopSpot as well as an archive of what we've been up to.</span></a> <ul class="dropdown unstyled clearfix"> <li class="first level3" id="pid-61"> <a href="bing-ads-benefits-of-an-integrated-strategy/" title="">Bing Ads: Benefits of An Integrated Strategy <span class="introtext small"></span></a> </li> <li class="level3" id="pid-62"> <a href="competing-in-a-micro-moment-world/" title="">Competing in a Micro-moment World <span class="introtext small"></span></a> </li> <li class="level3" id="pid-144"> <a href="2018-local-digital-strategies-webinar/" title="">Local Digital Marketing: 10 Steps to Grow Your Business <span class="introtext small"></span></a> </li> <li class="level3" id="pid-156"> <a href="building-a-winning-content-strategy-webinar/" title="">Webinar: How to Build a Winning Content Strategy <span class="introtext small"></span></a> </li> <li class="level3" id="pid-206"> <a href="2019-website-best-practices-webinar/" title="">Website Best Practice Considerations for 2019 <span class="introtext small"></span></a> </li> <li class="level3" id="pid-223"> <a href="understanding-your-customer-journey-webinar" title="">Understanding Your Customer Journey <span class="introtext small"></span></a> </li> <li class="level3" id="pid-234"> <a href="integrated-approach-webinar/" title="">5 Ways to Get Ahead With an Integrated Approach <span class="introtext small"></span></a> </li> <li class="level3" id="pid-235"> <a href="understanding-your-business-leads-webinar/" title="">Understanding Your Business Leads <span class="introtext small"></span></a> </li> <li class="last level3" id="pid-261"> <a href="search-trends-for-b2b-webinar/" title="">Search Trends for B2B Companies in 2020 <span class="introtext small"></span></a> </li> </ul> </li> <li class="level2" id="pid-65"> <a href="topspotting/" title="">TopSpotting <span class="introtext small">We created our own photo meme and it's way cooler than planking or owling. We have TopSpotting pictures from all over the world!</span></a> </li> <li class="level2" id="pid-66"> <a href="topspot-in-the-media/" title="">TopSpot In The Media <span class="introtext small">Links to press coverage, interviews, quotes, and more from Team Geek!</span></a> </li> <li class="level2 parent" id="pid-67"> <a href="join-team-geek/" title="">TopSpot Careers <span class="introtext small">When you do excellent work, word gets around. We are growing and are looking for more TopSpotters to join our Team.</span></a> <ul class="dropdown unstyled clearfix"> <li class="first level3" id="pid-75"> <a href="web-designer-ii/" title="">Web Designer <span class="introtext small">A Web Designer II is responsible for creating highly usable and visually engaging templates across all browsers and devices.</span></a> </li> <li class="level3" id="pid-68"> <a href="sem-specialist/" title="">SEM/PPC Specialist <span class="introtext small">A Paid Search / SEM Account Manager will be responsible for the creation & implementation of our clients’ PPC campaigns.</span></a> </li> <li class="level3" id="pid-69"> <a href="search-engine-optimization-specialist/" title="">SEO Specialist <span class="introtext small">As an SEO Specialist, you will develop your career by creating digital strategies that align with client business goals.</span></a> </li> <li class="level3" id="pid-70"> <a href="senior-seo-specialist/" title="">Sr. SEO Specialist <span class="introtext small">As a Sr. SEO Specialist, you will use existing SEO skills to create and execute strategies that align with client business goals.</span></a> </li> <li class="level3" id="pid-71"> <a href="conversion-improvement-specialist/" title="">Conversion Optimization Specialist <span class="introtext small">A CRO Specialist will have an opportunity to build new website functionality and gain valuable UX design experience.</span></a> </li> <li class="level3" id="pid-74"> <a href="ecommerce-developer/" title="">eCommerce Developer <span class="introtext small">eCommerce Developers will demonstrate a strong working knowledge of back-end development and database management.</span></a> </li> <li class="level3" id="pid-135"> <a href="advanced-ecommerce-developer/" title="">Advanced eCommerce Developer <span class="introtext small">An Advanced eCommerce Developer is proficient in HTML, CSS, PHP, JavaScript, and jQuery</span></a> </li> <li class="level3" id="pid-158"> <a href="telemarketer/" title="">Telemarketer <span class="introtext small">The ideal candidate will be a self-motivator who is eager to learn, loves talking with people, and willing to work independently.</span></a> </li> <li class=" last level3" id="pid-136"> <a href="administrative-assistant/" title="">Administrative Assistant <span class="introtext small">TopSpot’s Administrative Assistant will provide numerous office services while supporting the accounting department.</span></a> </li> </ul> </li> <li class="last level2 parent" id="pid-83"> <a href="case-studies/" title="">Case Studies <span class="introtext small">We believe in clear reporting of our progress and will often highlight our customers’ greatest successes through our case studies.</span></a> <ul class="dropdown unstyled clearfix"> <li class="first level3" id="pid-290"> <a href="ppc-for-manufacturing-case-study/" title="">Industrial Manufacturer <span class="introtext small"></span></a> </li> <li class="first level3" id="pid-289"> <a href="industrial-tube-and-steel-case-study/" title="">Industrial Tube & Steel <span class="introtext small"></span></a> </li> <li class="first level3" id="pid-284"> <a href="altius-technical-services-case-study/" title="">Altius Technical Services <span class="introtext small"></span></a> </li> <li class="first level3" id="pid-204"> <a href="bayou-city-bolt-case-study/" title="">Bayou City Bolt <span class="introtext small"></span></a> </li> <li class="first level3" id="pid-198"> <a href="terryberry-case-study/" title="">Terryberry <span class="introtext small"></span></a> </li> <li class="level3" id="pid-141"> <a href="babbitt-international/" title="">Babbitt International <span class="introtext small"></span></a> </li> <li class="level3" id="pid-84"> <a href="mitchell-crane-case-study/" title="">Mitchell Crane <span class="introtext small"></span></a> </li> <li class="level3" id="pid-85"> <a href="funk-facial-plastic-surgery-case-study/" title="">Funk Facial Plastic Surgery <span class="introtext small"></span></a> </li> <li class="level3" id="pid-86"> <a href="rts-cut/" title="">RTS Cutting Tools <span class="introtext small"></span></a> </li> <li class="level3" id="pid-87"> <a href="analytics-services-case-study-call-tracking/" title="">Analytics Services Case Study : Call Tracking <span class="introtext small"></span></a> </li> <li class="level3" id="pid-88"> <a href="metal-coatings-case-study/" title="">Metal Coatings <span class="introtext small"></span></a> </li> <li class="level3" id="pid-89"> <a href="precision-urethane-conversion-improvement-case-study/" title="">Precision Urethane <span class="introtext small"></span></a> </li> <li class="level3" id="pid-90"> <a href="case-study-farmers-copper/" title="">Farmers Copper <span class="introtext small"></span></a> </li> <li class="level3" id="pid-91"> <a href="case-study-hoover-solutions/" title="">Hoover Ferguson Group <span class="introtext small"></span></a> </li> <li class="level3" id="pid-92"> <a href="case-study-pentastar/" title="">Pentastar Aviation <span class="introtext small"></span></a> </li> <li class="level3" id="pid-93"> <a href="case-study-stainless-drains/" title="">Stainless Drains <span class="introtext small"></span></a> </li> <li class="level3" id="pid-94"> <a href="case-study-ast-bearings/" title="">AST Bearings <span class="introtext small"></span></a> </li> <li class="level3" id="pid-95"> <a href="case-study-nationwide-plastics/" title="">Nationwide Plastics <span class="introtext small"></span></a> </li> <li class="level3" id="pid-96"> <a href="associated-spring-raymond/" title="">Associated Spring Raymond <span class="introtext small"></span></a> </li> <li class="last level3" id="pid-97"> <a href="kd-fasteners-case-study/" title="">KD Fasteners <span class="introtext small"></span></a> </li> </ul> </li> </ul> </li> <li class="level1" id="pid-98"> <a href="portfolio/" title="">Portfolio <span class="introtext small">Since 2003, TopSpot has designed & developed custom responsive, ecommerce, and catalog-integrated websites to drive new business online.</span></a> </li> <li class="level1 parent" id="pid-99"> <a href="resource/" title="">Resources <span class="introtext small"></span></a> <i class="fa-caret-down fa fullsite"></i> <i class="fa-caret-right fa smallsite"></i> <ul class="dropdown unstyled clearfix"> <li class="smallsite back"><i class="fa-caret-left fa"></i> BACK</li> <li class="first level2" id="pid-100"> <a href="case-studies/" title="">Case Studies <span class="introtext small">At TopSpot, we know data is an important factor when deciding to partner with an internet marketing vendor.</span></a> </li> <li class="level2" id="pid-101"> <a href="portfolio/" title="">Website Portfolio <span class="introtext small">Since 2003, TopSpot has designed & developed custom responsive, ecommerce, and catalog-integrated websites to drive new business online.</span></a> </li> <li class="level2" id="pid-102"> <a href="videos/" title="">Video Library <span class="introtext small">TopSpot's collection of video testimonials, tutorials, culture, and community events we captured on video.</span></a> </li> <li class="level2" id="pid-103"> <a href="digital-marketing-guides/" title="">Digital Marketing Guides <span class="introtext small">TopSpot's infographic library features information about our the digital marketing industry, internet marketing success stories, and information about our company.</span></a> </li> <li id="pid-393" class="level2 parent"> <a href="industrial-insights/" title="">Industrial Market Insights <span class="introtext small"></span></a> </li> <li id="pid-255" class="level2"> <a href="events/" title="">Events <span class="introtext small"></span></a> </li> <li id="pid-254" class="last level2"> <a href="/blog/" title="">Blog <span class="introtext small">Read our blog to learn about TopSpot's culture, our commitment to our community and our love for helping businesses through online marketing & analytics. </span></a> </li> </ul> </li> <li class="level1 parent" id="pid-104"> <a href="who-we-serve/" title="">Who We Serve <span class="introtext small"></span></a> <i class="fa-caret-down fa fullsite"></i> <i class="fa-caret-right fa smallsite"></i> <ul class="dropdown unstyled clearfix"> <li class="smallsite back"><i class="fa-caret-left fa"></i> BACK</li> <li class="first level2" id="pid-105"> <a href="manufacturers/" title="">Manufacturers <span class="introtext small">We help manufacturers, fabricators and OEMs get in front of the right audience, give them the information they need, and build new relationships with qualified users. Whether it’s pumps, vessels, fasteners or a niche product, we can work with you on a strategy that’s right for your business.</span></a> </li> <li class="level2" id="pid-106"> <a href="b2b/" title="">B2B <span class="introtext small">For B2B companies in the software, healthcare and professional service industries, we understand that setting yourself apart from the competition is a necessity. We work with you to differentiate yourself from the pack by growing your web presence and narrowing in on the leads that move your business forward.</span></a> </li> <li class="level2" id="pid-107"> <a href="suppliers-and-distributors/" title="">Suppliers & Distributors <span class="introtext small">Do you stock or drop-ship products? Are you contractually obligated to certain regions? Do your customers know about your value-added services? Wherever you fall in the supply chain, we have a solution to help improve your leads and grow your business with our online marketing strategies.</span></a> </li> <li class="level2" id="pid-108"> <a href="b2c/" title="">B2C <span class="introtext small">With business-to-consumer companies, online visibility and engagement drive your revenue. See how our integrated approach of search engine optimization, pay-per-click ads, and conversion improvement services work together for your website, your brand, and your sales.</span></a> </li> <li class="level2" id="pid-109"> <a href="energy/" title="">Energy <span class="introtext small">Companies in the energy sector have specific challenges driven by the economy. But one constant remains, the customer experience. We help you bring relevant users to your website and give them the info they need to start their customer experience with you.</span></a> </li> <li class="level2" id="pid-110"> <a href="local-businesses/" title="">Local Businesses <span class="introtext small">We’re not all industrial. We work with many local businesses like dentists, doctors, pool builders, sports gyms, and universities that make local communities go ‘round. We’ve even won a Landy from Search Engine Land for our local strategies.</span></a> </li> <li class="level2" id="pid-111"> <a href="service-providers/" title="">Service Providers <span class="introtext small">We work with a variety of businesses in the service industry including moving companies, roofing contractors, equipment maintenance & repair, engineers, and more.</span></a> </li> <li class="level2" id="pid-112"> <a href="small-medium-size-business/" title="">Small/Medium Size Business <span class="introtext small">These days, thanks to Google, Bing, and Yahoo, SMBs have a level playing field in the marketing world. From SEO to web design to PPC, we help small and medium-sized businesses grow every day while utilizing a budget that works for their business.</span></a> </li> <li class="last level2" id="pid-113"> <a href="corporations/" title="">Large Corporations <span class="introtext small">Whether you are a Fortune 500 business or a publicly traded company, for large organizations investing in their digital marketing, it’s natural for their marketing strategies to require more resources and deeper reporting and analytics to show ROI. Our integrated approach allows us to work as an extension of your business, no matter the size.</span></a> </li> </ul> </li> <li class="level1 parent" id="pid-114"> <a href="request-a-proposal/" title="">Request A Consultation <span class="introtext small">Let's talk to help us get to know you and to see whether you decide to move forward with us.</span></a> </li> <li class="level1 parent" id="pid-116"> <a href="preliminary-audit-request-form/" title="">Preliminary Audit Request Form <span class="introtext small">Not sure if your website passes the test? Request a free audit.</span></a> </li> <li class="level1 parent" id="pid-118"> <a href="contact-us/" title="">Contact Us <span class="introtext small">Get in touch with us today!</span></a> </li> <li class="level1" id="pid-122"> <a href="/blog/" title="">Blog <span class="introtext small"></span></a> </li> <li class="last level1" id="pid-123"> <a href="privacy-policy/" title="">Privacy Policy <span class="introtext small"></span></a> </li> </ul> </nav> <div class="smallsite" id="primary-toggle"> <span class="text">MENU</span> <i class="fa-bars fa"></i> </div><button class="unstyled" id="search-toggle"><i class="fa-search fa"></i></button>  <form action="search-results/" class="forms" id="search-form" method="get" name="search-form"> <fieldset class="clearfix"> <input name="id" type="hidden" value="125"> <div class="input-group"> <input class="search-input" id="search" name="search" placeholder="ENTER SEARCH" type="text"> </div><button class="submit fa-long-arrow-right fa unstyled" type="submit"></button> <button class="unstyled" id="search-close" type="reset"><i class="fa-close fa"></i></button> </fieldset> </form> </div> </div> </header>  <section id="content-wrap" class="clearfix"> <div id="main-content" class="clearfix"> <div class="block1 block constraint-container no-bg center white-text" id="top-banner" style="background-image:url(https://www.topspot.com/blog/wp-content/uploads/2023/10/ts-blog-banner.jpg);z-index:9;"> <div class="constrain column content-block clearfix"> <h2 class="h1">TopSpot Blog</h2> </div> </div> <main role="main" class="constrain clearfix">  <aside id="sidebar" role="complementary"> <div class="filter-label smallsite"><i class="fa-filter fa"></i> <strong>Filter By</strong></div> <div class="filter-label largesite"><strong>Hide Sidebar to Expand Content</strong> <i class="fa fa-sort-down"></i></div> <div class="mobile-wrapper clearfix"> <div class="sidebar-widget"> <div id="categories-2" class="widget_categories"><h4>Categories</h4> <ul> <li class="cat-item cat-item-13"><a href="https://www.topspot.com/blog/tags/analytics/">Analytics</a> (55) </li> <li class="cat-item cat-item-6"><a href="https://www.topspot.com/blog/tags/announcement/">Announcement</a> (93) </li> <li class="cat-item cat-item-17"><a href="https://www.topspot.com/blog/tags/b2b-and-industrial-strategies/">B2B & Industrial Strategies</a> (83) </li> <li class="cat-item cat-item-2"><a href="https://www.topspot.com/blog/tags/company-culture/">Company Culture</a> (86) </li> <li class="cat-item cat-item-14"><a href="https://www.topspot.com/blog/tags/customer-experience/">Customer Experience</a> (22) </li> <li class="cat-item cat-item-1221"><a href="https://www.topspot.com/blog/tags/design-conversion-optimization/">Design/Conversion Optimization</a> (67) </li> <li class="cat-item cat-item-1222"><a href="https://www.topspot.com/blog/tags/digital-marketing/">Digital Marketing</a> (113) </li> <li class="cat-item cat-item-1334"><a href="https://www.topspot.com/blog/tags/industrial-insights/">Industrial Insights</a> (12) </li> <li class="cat-item cat-item-8"><a href="https://www.topspot.com/blog/tags/ppc-sem/">PPC/SEM</a> (50) </li> <li class="cat-item cat-item-4"><a href="https://www.topspot.com/blog/tags/seo/">SEO</a> (94) </li> <li class="cat-item cat-item-15"><a href="https://www.topspot.com/blog/tags/social-media/">Social Media</a> (8) </li> <li class="cat-item cat-item-7"><a href="https://www.topspot.com/blog/tags/web-development/">Web Development</a> (74) </li> </ul> </div><div id="tag_cloud-2" class="widget_tag_cloud"><h4>Tags</h4><div class="tagcloud"><a href="https://www.topspot.com/blog/tag/ai/" class="tag-cloud-link tag-link-1324 tag-link-position-1" style="font-size: 15.118644067797pt;" aria-label="AI (7 items)">AI</a> <a href="https://www.topspot.com/blog/tag/algorithm-update/" class="tag-cloud-link tag-link-1299 tag-link-position-2" style="font-size: 10.135593220339pt;" aria-label="algorithm update (2 items)">algorithm update</a> <a href="https://www.topspot.com/blog/tag/analytics/" class="tag-cloud-link tag-link-1264 tag-link-position-3" style="font-size: 19.864406779661pt;" aria-label="analytics (19 items)">analytics</a> <a href="https://www.topspot.com/blog/tag/anniversary/" class="tag-cloud-link tag-link-1350 tag-link-position-4" style="font-size: 8pt;" aria-label="anniversary (1 item)">anniversary</a> <a href="https://www.topspot.com/blog/tag/awards/" class="tag-cloud-link tag-link-1251 tag-link-position-5" style="font-size: 12.745762711864pt;" aria-label="awards (4 items)">awards</a> <a href="https://www.topspot.com/blog/tag/b2b/" class="tag-cloud-link tag-link-1298 tag-link-position-6" style="font-size: 12.745762711864pt;" aria-label="B2B (4 items)">B2B</a> <a href="https://www.topspot.com/blog/tag/b2b-marketing/" class="tag-cloud-link tag-link-1374 tag-link-position-7" style="font-size: 8pt;" aria-label="B2B marketing (1 item)">B2B marketing</a> <a href="https://www.topspot.com/blog/tag/bing/" class="tag-cloud-link tag-link-1286 tag-link-position-8" style="font-size: 12.745762711864pt;" aria-label="Bing (4 items)">Bing</a> <a href="https://www.topspot.com/blog/tag/community-service/" class="tag-cloud-link tag-link-1259 tag-link-position-9" style="font-size: 12.745762711864pt;" aria-label="community service (4 items)">community service</a> <a href="https://www.topspot.com/blog/tag/content/" class="tag-cloud-link tag-link-1304 tag-link-position-10" style="font-size: 13.694915254237pt;" aria-label="content (5 items)">content</a> <a href="https://www.topspot.com/blog/tag/content-strategy/" class="tag-cloud-link tag-link-1365 tag-link-position-11" style="font-size: 12.745762711864pt;" aria-label="content strategy (4 items)">content strategy</a> <a href="https://www.topspot.com/blog/tag/conversion-optimization/" class="tag-cloud-link tag-link-1295 tag-link-position-12" style="font-size: 10.135593220339pt;" aria-label="conversion optimization (2 items)">conversion optimization</a> <a href="https://www.topspot.com/blog/tag/culture/" class="tag-cloud-link tag-link-1271 tag-link-position-13" style="font-size: 13.694915254237pt;" aria-label="culture (5 items)">culture</a> <a href="https://www.topspot.com/blog/tag/customer-experience/" class="tag-cloud-link tag-link-1356 tag-link-position-14" style="font-size: 10.135593220339pt;" aria-label="customer experience (2 items)">customer experience</a> <a href="https://www.topspot.com/blog/tag/customer-service/" class="tag-cloud-link tag-link-1337 tag-link-position-15" style="font-size: 10.135593220339pt;" aria-label="customer service (2 items)">customer service</a> <a href="https://www.topspot.com/blog/tag/digital-marketing/" class="tag-cloud-link tag-link-1315 tag-link-position-16" style="font-size: 16.779661016949pt;" aria-label="digital marketing (10 items)">digital marketing</a> <a href="https://www.topspot.com/blog/tag/economy/" class="tag-cloud-link tag-link-1347 tag-link-position-17" style="font-size: 8pt;" aria-label="economy (1 item)">economy</a> <a href="https://www.topspot.com/blog/tag/ga4/" class="tag-cloud-link tag-link-1260 tag-link-position-18" style="font-size: 16.779661016949pt;" aria-label="GA4 (10 items)">GA4</a> <a href="https://www.topspot.com/blog/tag/google/" class="tag-cloud-link tag-link-1269 tag-link-position-19" style="font-size: 20.338983050847pt;" aria-label="google (21 items)">google</a> <a href="https://www.topspot.com/blog/tag/google-analytics/" class="tag-cloud-link tag-link-1255 tag-link-position-20" style="font-size: 18.084745762712pt;" aria-label="google analytics (13 items)">google analytics</a> <a href="https://www.topspot.com/blog/tag/industrial/" class="tag-cloud-link tag-link-1336 tag-link-position-21" style="font-size: 17.610169491525pt;" aria-label="industrial (12 items)">industrial</a> <a href="https://www.topspot.com/blog/tag/keywords/" class="tag-cloud-link tag-link-1348 tag-link-position-22" style="font-size: 8pt;" aria-label="keywords (1 item)">keywords</a> <a href="https://www.topspot.com/blog/tag/leads/" class="tag-cloud-link tag-link-1332 tag-link-position-23" style="font-size: 10.135593220339pt;" aria-label="leads (2 items)">leads</a> <a href="https://www.topspot.com/blog/tag/local-seo/" class="tag-cloud-link tag-link-1258 tag-link-position-24" style="font-size: 10.135593220339pt;" aria-label="local SEO (2 items)">local SEO</a> <a href="https://www.topspot.com/blog/tag/loop-analytics/" class="tag-cloud-link tag-link-1256 tag-link-position-25" style="font-size: 12.745762711864pt;" aria-label="loop analytics (4 items)">loop analytics</a> <a href="https://www.topspot.com/blog/tag/manufacturing/" class="tag-cloud-link tag-link-1335 tag-link-position-26" style="font-size: 17.254237288136pt;" aria-label="manufacturing (11 items)">manufacturing</a> <a href="https://www.topspot.com/blog/tag/messaging/" class="tag-cloud-link tag-link-1349 tag-link-position-27" style="font-size: 8pt;" aria-label="messaging (1 item)">messaging</a> <a href="https://www.topspot.com/blog/tag/oem/" class="tag-cloud-link tag-link-1351 tag-link-position-28" style="font-size: 8pt;" aria-label="OEM (1 item)">OEM</a> <a href="https://www.topspot.com/blog/tag/paid-search/" class="tag-cloud-link tag-link-1254 tag-link-position-29" style="font-size: 11.559322033898pt;" aria-label="paid search (3 items)">paid search</a> <a href="https://www.topspot.com/blog/tag/ppc/" class="tag-cloud-link tag-link-1300 tag-link-position-30" style="font-size: 19.033898305085pt;" aria-label="ppc (16 items)">ppc</a> <a href="https://www.topspot.com/blog/tag/recruitment/" class="tag-cloud-link tag-link-1338 tag-link-position-31" style="font-size: 10.135593220339pt;" aria-label="recruitment (2 items)">recruitment</a> <a href="https://www.topspot.com/blog/tag/search-engine-optimization/" class="tag-cloud-link tag-link-1290 tag-link-position-32" style="font-size: 10.135593220339pt;" aria-label="search engine optimization (2 items)">search engine optimization</a> <a href="https://www.topspot.com/blog/tag/sem/" class="tag-cloud-link tag-link-1301 tag-link-position-33" style="font-size: 10.135593220339pt;" aria-label="sem (2 items)">sem</a> <a href="https://www.topspot.com/blog/tag/seo/" class="tag-cloud-link tag-link-1257 tag-link-position-34" style="font-size: 22pt;" aria-label="SEO (29 items)">SEO</a> <a href="https://www.topspot.com/blog/tag/social-media/" class="tag-cloud-link tag-link-1293 tag-link-position-35" style="font-size: 11.559322033898pt;" aria-label="social media (3 items)">social media</a> <a href="https://www.topspot.com/blog/tag/updates/" class="tag-cloud-link tag-link-1261 tag-link-position-36" style="font-size: 10.135593220339pt;" aria-label="updates (2 items)">updates</a> <a href="https://www.topspot.com/blog/tag/user-behavior/" class="tag-cloud-link tag-link-1262 tag-link-position-37" style="font-size: 10.135593220339pt;" aria-label="user behavior (2 items)">user behavior</a> <a href="https://www.topspot.com/blog/tag/user-experience/" class="tag-cloud-link tag-link-1321 tag-link-position-38" style="font-size: 10.135593220339pt;" aria-label="user experience (2 items)">user experience</a> <a href="https://www.topspot.com/blog/tag/user-intent/" class="tag-cloud-link tag-link-1317 tag-link-position-39" style="font-size: 10.135593220339pt;" aria-label="user intent (2 items)">user intent</a> <a href="https://www.topspot.com/blog/tag/ux/" class="tag-cloud-link tag-link-1361 tag-link-position-40" style="font-size: 10.135593220339pt;" aria-label="ux (2 items)">ux</a> <a href="https://www.topspot.com/blog/tag/videos/" class="tag-cloud-link tag-link-1266 tag-link-position-41" style="font-size: 13.694915254237pt;" aria-label="videos (5 items)">videos</a> <a href="https://www.topspot.com/blog/tag/website/" class="tag-cloud-link tag-link-1320 tag-link-position-42" style="font-size: 10.135593220339pt;" aria-label="website (2 items)">website</a> <a href="https://www.topspot.com/blog/tag/website-design/" class="tag-cloud-link tag-link-1253 tag-link-position-43" style="font-size: 15.71186440678pt;" aria-label="website design (8 items)">website design</a> <a href="https://www.topspot.com/blog/tag/website-development/" class="tag-cloud-link tag-link-1296 tag-link-position-44" style="font-size: 11.559322033898pt;" aria-label="website development (3 items)">website development</a> <a href="https://www.topspot.com/blog/tag/youtube/" class="tag-cloud-link tag-link-1265 tag-link-position-45" style="font-size: 10.135593220339pt;" aria-label="YouTube (2 items)">YouTube</a></div> </div><div id="annual_archive_widget-2" class="Annual_Archive_Widget"><h4>Archives</h4> <ul> <li><a href='https://www.topspot.com/blog/2024/'>2024</a></li> <li><a href='https://www.topspot.com/blog/2023/'>2023</a></li> <li><a href='https://www.topspot.com/blog/2022/'>2022</a></li> <li><a href='https://www.topspot.com/blog/2021/'>2021</a></li> <li><a href='https://www.topspot.com/blog/2020/'>2020</a></li> <li><a href='https://www.topspot.com/blog/2019/'>2019</a></li> <li><a href='https://www.topspot.com/blog/2018/'>2018</a></li> <li><a href='https://www.topspot.com/blog/2017/'>2017</a></li> <li><a href='https://www.topspot.com/blog/2016/'>2016</a></li> <li><a href='https://www.topspot.com/blog/2015/'>2015</a></li> <li><a href='https://www.topspot.com/blog/2014/'>2014</a></li> <li><a href='https://www.topspot.com/blog/2013/'>2013</a></li> <li><a href='https://www.topspot.com/blog/2012/'>2012</a></li> <li><a href='https://www.topspot.com/blog/2011/'>2011</a></li> <li><a href='https://www.topspot.com/blog/2010/'>2010</a></li> </ul> </div><div id="calendar-2" class="widget_calendar"><h4>Calendar</h4><div id="calendar_wrap" class="calendar_wrap"><table id="wp-calendar" class="wp-calendar-table"> <caption>November 2024</caption> <thead> <tr> <th scope="col" title="Sunday">S</th> <th scope="col" title="Monday">M</th> <th scope="col" title="Tuesday">T</th> <th scope="col" title="Wednesday">W</th> <th scope="col" title="Thursday">T</th> <th scope="col" title="Friday">F</th> <th scope="col" title="Saturday">S</th> </tr> </thead> <tbody> <tr> <td colspan="5" class="pad"> </td><td>1</td><td>2</td> </tr> <tr> <td>3</td><td>4</td><td>5</td><td>6</td><td>7</td><td>8</td><td>9</td> </tr> <tr> <td>10</td><td>11</td><td>12</td><td>13</td><td>14</td><td>15</td><td>16</td> </tr> <tr> <td>17</td><td>18</td><td>19</td><td>20</td><td>21</td><td>22</td><td>23</td> </tr> <tr> <td>24</td><td>25</td><td id="today"><a href="https://www.topspot.com/blog/2024/11/26/" aria-label="Posts published on November 26, 2024">26</a></td><td>27</td><td>28</td><td>29</td><td>30</td> </tr> </tbody> </table><nav aria-label="Previous and next months" class="wp-calendar-nav"> <span class="wp-calendar-nav-prev"><a href="https://www.topspot.com/blog/2024/10/">« Oct</a></span> <span class="pad"> </span> <span class="wp-calendar-nav-next"> </span> </nav></div></div> </div> <div class="sidebar-widget"> </div> </div> </aside>  <section id="posts-feed"> <div id="default" class="clearfix">  <article data-test="yes" id="post-14509" class="post-14509 post type-post status-publish format-standard has-post-thumbnail hentry category-ppc-sem tag-ai tag-paid-search tag-ppc">  <a class="thumb" href="https://www.topspot.com/blog/2024/06/the-importance-of-paid-search-in-the-age-of-ai/" style="background-image:url(https://www.topspot.com/blog/wp-content/uploads/2024/06/MicrosoftTeams-image-2.jpg)"></a>  <div class="inner clearfix">  <h4 class="categories small">PPC/SEM</h4> <h3 class="title"><a href="https://www.topspot.com/blog/2024/06/the-importance-of-paid-search-in-the-age-of-ai/" title="The Importance of Paid Search in the Age of AI ">The Importance of Paid Search in the Age of AI </a></h3>  <div class="summary"> <p>Learn how a strategic PPC program focused on a intent-based keyword strategy could help reduce the effects of new AI features may have on driving quality traffic and leads to your website. </p> </div> <p class="author">By Stefanie Thompson</p> <p class="date"> <span class="month">Jun</span> <span class="day">13,</span> <span class="year">2024</span> </p> <ul class="social unstyled"> <li onclick="window.open('https://www.facebook.com/sharer/sharer.php?u=https://www.topspot.com/blog/2024/06/the-importance-of-paid-search-in-the-age-of-ai/','_blank', 'location=yes,height=400,width=600,scrollbars=yes,status=yes')" title="Facebook"><i class="fa-facebook fa"></i></li> <li onclick="window.open('http://twitter.com/intent/tweet?text=The Importance of Paid Search in the Age of AI &url=https://www.topspot.com/blog/2024/06/the-importance-of-paid-search-in-the-age-of-ai/','_blank', 'location=yes,height=400,width=600,scrollbars=yes,status=yes')" title="Twitter"><i class="fa-twitter fa"></i></li> <li onclick="window.open('http://www.linkedin.com/shareArticle?mini=true&url=https://www.topspot.com/blog/2024/06/the-importance-of-paid-search-in-the-age-of-ai/&title=The Importance of Paid Search in the Age of AI ','_blank', 'location=yes,height=400,width=600,scrollbars=yes,status=yes')" title="Linkedin"><i class="fa-linkedin fa"></i></li> </ul> </div> </article>   <article data-test="yes" id="post-14395" class="post-14395 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics tag-analytics tag-ga4 tag-google tag-ppc tag-seo">  <a class="thumb" href="https://www.topspot.com/blog/2024/04/how-to-use-and-add-context-to-data-visualizations-found-in-your-digital-marketing-tools/" style="background-image:url(https://www.topspot.com/blog/wp-content/uploads/2024/04/datavisualizations.jpg)"></a>  <div class="inner clearfix">  <h4 class="categories small">Analytics</h4> <h3 class="title"><a href="https://www.topspot.com/blog/2024/04/how-to-use-and-add-context-to-data-visualizations-found-in-your-digital-marketing-tools/" title="How to Use and Add Context to Data Visualizations Found in Your Digital Marketing Tools ">How to Use and Add Context to Data Visualizations Found in Your Digital Marketing Tools </a></h3>  <div class="summary"> <p>In this blog, we look at adding context to your data visualizations to get the full story, allowing for more accurate reporting and better data-driven decisions. </p> </div> <p class="author">By Stefanie Thompson</p> <p class="date"> <span class="month">Apr</span> <span class="day">11,</span> <span class="year">2024</span> </p> <ul class="social unstyled"> <li onclick="window.open('https://www.facebook.com/sharer/sharer.php?u=https://www.topspot.com/blog/2024/04/how-to-use-and-add-context-to-data-visualizations-found-in-your-digital-marketing-tools/','_blank', 'location=yes,height=400,width=600,scrollbars=yes,status=yes')" title="Facebook"><i class="fa-facebook fa"></i></li> <li onclick="window.open('http://twitter.com/intent/tweet?text=How to Use and Add Context to Data Visualizations Found in Your Digital Marketing Tools &url=https://www.topspot.com/blog/2024/04/how-to-use-and-add-context-to-data-visualizations-found-in-your-digital-marketing-tools/','_blank', 'location=yes,height=400,width=600,scrollbars=yes,status=yes')" title="Twitter"><i class="fa-twitter fa"></i></li> <li onclick="window.open('http://www.linkedin.com/shareArticle?mini=true&url=https://www.topspot.com/blog/2024/04/how-to-use-and-add-context-to-data-visualizations-found-in-your-digital-marketing-tools/&title=How to Use and Add Context to Data Visualizations Found in Your Digital Marketing Tools ','_blank', 'location=yes,height=400,width=600,scrollbars=yes,status=yes')" title="Linkedin"><i class="fa-linkedin fa"></i></li> </ul> </div> </article>   <article data-test="yes" id="post-14332" class="post-14332 post type-post status-publish format-standard has-post-thumbnail hentry category-b2b-and-industrial-strategies category-customer-experience category-digital-marketing tag-customer-experience tag-ppc tag-seo tag-translation">  <a class="thumb" href="https://www.topspot.com/blog/2024/03/multilingual-digital-marketing-tips-for-implementing-other-languages-into-your-digital-marketing-strategy/" style="background-image:url(https://www.topspot.com/blog/wp-content/uploads/2024/03/shutterstock_1920140036.jpg)"></a>  <div class="inner clearfix">  <h4 class="categories small">Digital Marketing</h4> <h3 class="title"><a href="https://www.topspot.com/blog/2024/03/multilingual-digital-marketing-tips-for-implementing-other-languages-into-your-digital-marketing-strategy/" title="Multilingual Digital Marketing: Tips for Implementing Other Languages into Your Digital Marketing Strategy ">Multilingual Digital Marketing: Tips for Implementing Other Languages into Your Digital Marketing Strategy </a></h3>  <div class="summary"> <p>In this blog, we look at how to incorporate other languages in your digital marketing strategy and what considerations you need to ensure you reach these new audiences appropriately.</p> </div> <p class="author">By Stefanie Thompson</p> <p class="date"> <span class="month">Mar</span> <span class="day">21,</span> <span class="year">2024</span> </p> <ul class="social unstyled"> <li onclick="window.open('https://www.facebook.com/sharer/sharer.php?u=https://www.topspot.com/blog/2024/03/multilingual-digital-marketing-tips-for-implementing-other-languages-into-your-digital-marketing-strategy/','_blank', 'location=yes,height=400,width=600,scrollbars=yes,status=yes')" title="Facebook"><i class="fa-facebook fa"></i></li> <li onclick="window.open('http://twitter.com/intent/tweet?text=Multilingual Digital Marketing: Tips for Implementing Other Languages into Your Digital Marketing Strategy &url=https://www.topspot.com/blog/2024/03/multilingual-digital-marketing-tips-for-implementing-other-languages-into-your-digital-marketing-strategy/','_blank', 'location=yes,height=400,width=600,scrollbars=yes,status=yes')" title="Twitter"><i class="fa-twitter fa"></i></li> <li onclick="window.open('http://www.linkedin.com/shareArticle?mini=true&url=https://www.topspot.com/blog/2024/03/multilingual-digital-marketing-tips-for-implementing-other-languages-into-your-digital-marketing-strategy/&title=Multilingual Digital Marketing: Tips for Implementing Other Languages into Your Digital Marketing Strategy ','_blank', 'location=yes,height=400,width=600,scrollbars=yes,status=yes')" title="Linkedin"><i class="fa-linkedin fa"></i></li> </ul> </div> </article>   <article data-test="yes" id="post-14300" class="post-14300 post type-post status-publish format-standard has-post-thumbnail hentry category-b2b-and-industrial-strategies category-customer-experience tag-digital-marketing tag-industrial tag-ppc tag-seo tag-user-experience">  <a class="thumb" href="https://www.topspot.com/blog/2024/03/how-your-online-presence-contributes-to-a-seamless-buyers-journey/" style="background-image:url(https://www.topspot.com/blog/wp-content/uploads/2024/03/Shutterstock_2377639903-1-scaled.jpg)"></a>  <div class="inner clearfix">  <h4 class="categories small">B2B & Industrial Strategies</h4> <h3 class="title"><a href="https://www.topspot.com/blog/2024/03/how-your-online-presence-contributes-to-a-seamless-buyers-journey/" title="How Your Online Presence Contributes to a Seamless Buyers’ Journey ">How Your Online Presence Contributes to a Seamless Buyers’ Journey </a></h3>  <div class="summary"> <p>Learn how to craft an exceptional experience for prospective buyers through your online channels. This blog looks at tactics that ensure a positive experience like aligning touchpoints to your website, maintaining consistent messaging, extending your online presence, and validating engagement utilizing TopSpot's tools. </p> </div> <p class="author">By Stefanie Thompson</p> <p class="date"> <span class="month">Mar</span> <span class="day">07,</span> <span class="year">2024</span> </p> <ul class="social unstyled"> <li onclick="window.open('https://www.facebook.com/sharer/sharer.php?u=https://www.topspot.com/blog/2024/03/how-your-online-presence-contributes-to-a-seamless-buyers-journey/','_blank', 'location=yes,height=400,width=600,scrollbars=yes,status=yes')" title="Facebook"><i class="fa-facebook fa"></i></li> <li onclick="window.open('http://twitter.com/intent/tweet?text=How Your Online Presence Contributes to a Seamless Buyers’ Journey &url=https://www.topspot.com/blog/2024/03/how-your-online-presence-contributes-to-a-seamless-buyers-journey/','_blank', 'location=yes,height=400,width=600,scrollbars=yes,status=yes')" title="Twitter"><i class="fa-twitter fa"></i></li> <li onclick="window.open('http://www.linkedin.com/shareArticle?mini=true&url=https://www.topspot.com/blog/2024/03/how-your-online-presence-contributes-to-a-seamless-buyers-journey/&title=How Your Online Presence Contributes to a Seamless Buyers’ Journey ','_blank', 'location=yes,height=400,width=600,scrollbars=yes,status=yes')" title="Linkedin"><i class="fa-linkedin fa"></i></li> </ul> </div> </article>   <article data-test="yes" id="post-14241" class="post-14241 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing category-ppc-sem category-seo tag-content-strategy tag-ppc tag-seo">  <a class="thumb" href="https://www.topspot.com/blog/2024/02/five-tips-for-creating-five-star-content-that-powers-your-seo-and-ppc/" style="background-image:url(https://www.topspot.com/blog/wp-content/uploads/2024/02/cover_optimized.jpg)"></a>  <div class="inner clearfix">  <h4 class="categories small">Digital Marketing</h4> <h3 class="title"><a href="https://www.topspot.com/blog/2024/02/five-tips-for-creating-five-star-content-that-powers-your-seo-and-ppc/" title="Five Tips for Creating Five-Star Content that Powers Your SEO and PPC ">Five Tips for Creating Five-Star Content that Powers Your SEO and PPC </a></h3>  <div class="summary"> <p>Need tips for creating website content like blogs and landing pages that support your SEO and PPC strategies? This blog looks at writing content with TopSpot's B-SMART Method, plus how to incorporate your target keywords and data findings into your content strategy. We also provide recommendations on how to differentiate your business by analyzing the competition and how to properly use AI for content generation. </p> </div> <p class="author">By Stefanie Thompson</p> <p class="date"> <span class="month">Feb</span> <span class="day">22,</span> <span class="year">2024</span> </p> <ul class="social unstyled"> <li onclick="window.open('https://www.facebook.com/sharer/sharer.php?u=https://www.topspot.com/blog/2024/02/five-tips-for-creating-five-star-content-that-powers-your-seo-and-ppc/','_blank', 'location=yes,height=400,width=600,scrollbars=yes,status=yes')" title="Facebook"><i class="fa-facebook fa"></i></li> <li onclick="window.open('http://twitter.com/intent/tweet?text=Five Tips for Creating Five-Star Content that Powers Your SEO and PPC &url=https://www.topspot.com/blog/2024/02/five-tips-for-creating-five-star-content-that-powers-your-seo-and-ppc/','_blank', 'location=yes,height=400,width=600,scrollbars=yes,status=yes')" title="Twitter"><i class="fa-twitter fa"></i></li> <li onclick="window.open('http://www.linkedin.com/shareArticle?mini=true&url=https://www.topspot.com/blog/2024/02/five-tips-for-creating-five-star-content-that-powers-your-seo-and-ppc/&title=Five Tips for Creating Five-Star Content that Powers Your SEO and PPC ','_blank', 'location=yes,height=400,width=600,scrollbars=yes,status=yes')" title="Linkedin"><i class="fa-linkedin fa"></i></li> </ul> </div> </article>   <article data-test="yes" id="post-14210" class="post-14210 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-ppc-sem category-seo tag-analytics tag-google tag-ppc tag-seo">  <a class="thumb" href="https://www.topspot.com/blog/2024/02/what-to-do-when-your-traffic-metrics-decline-but-your-rankings-stay-steady/" style="background-image:url(https://www.topspot.com/blog/wp-content/uploads/2024/02/shutterstock_1775678354_compressed-2-scaled.jpg)"></a>  <div class="inner clearfix">  <h4 class="categories small">Analytics</h4> <h3 class="title"><a href="https://www.topspot.com/blog/2024/02/what-to-do-when-your-traffic-metrics-decline-but-your-rankings-stay-steady/" title="What to Do When Your Traffic Metrics Decline, But Your Rankings Stay Steady ">What to Do When Your Traffic Metrics Decline, But Your Rankings Stay Steady </a></h3>  <div class="summary"> <p>Have you ever seen your traffic dip despite your top keywords ranking high? What do you do? This blog looks at common causes found in new SERP features and search trends—and then provides strategies for tackling these obstacles. </p> </div> <p class="author">By Stefanie Thompson</p> <p class="date"> <span class="month">Feb</span> <span class="day">08,</span> <span class="year">2024</span> </p> <ul class="social unstyled"> <li onclick="window.open('https://www.facebook.com/sharer/sharer.php?u=https://www.topspot.com/blog/2024/02/what-to-do-when-your-traffic-metrics-decline-but-your-rankings-stay-steady/','_blank', 'location=yes,height=400,width=600,scrollbars=yes,status=yes')" title="Facebook"><i class="fa-facebook fa"></i></li> <li onclick="window.open('http://twitter.com/intent/tweet?text=What to Do When Your Traffic Metrics Decline, But Your Rankings Stay Steady &url=https://www.topspot.com/blog/2024/02/what-to-do-when-your-traffic-metrics-decline-but-your-rankings-stay-steady/','_blank', 'location=yes,height=400,width=600,scrollbars=yes,status=yes')" title="Twitter"><i class="fa-twitter fa"></i></li> <li onclick="window.open('http://www.linkedin.com/shareArticle?mini=true&url=https://www.topspot.com/blog/2024/02/what-to-do-when-your-traffic-metrics-decline-but-your-rankings-stay-steady/&title=What to Do When Your Traffic Metrics Decline, But Your Rankings Stay Steady ','_blank', 'location=yes,height=400,width=600,scrollbars=yes,status=yes')" title="Linkedin"><i class="fa-linkedin fa"></i></li> </ul> </div> </article>  </div>  <div class="pagination"> <span aria-current="page" class="page-numbers current">1</span> <a class="page-numbers" href="https://www.topspot.com/blog/tag/ppc/page/2/">2</a> <a class="page-numbers" href="https://www.topspot.com/blog/tag/ppc/page/3/">3</a> <a class="next page-numbers" href="https://www.topspot.com/blog/tag/ppc/page/2/">Next »</a></div>  </section> </main> </div> </section>  <div class="wpcf7 no-js" id="wpcf7-f2070-o1" lang="en-US" dir="ltr"> <div class="screen-reader-response"><p role="status" aria-live="polite" aria-atomic="true"></p> <ul></ul></div> <form action="/blog/tag/ppc/#wpcf7-f2070-o1" method="post" class="wpcf7-form init forms shifty" id="quickContact" aria-label="Contact form" novalidate="novalidate" data-status="init"> <div style="display: none;"> <input type="hidden" name="_wpcf7" value="2070" /> <input type="hidden" name="_wpcf7_version" value="5.7.7" /> <input type="hidden" name="_wpcf7_locale" value="en_US" /> <input type="hidden" name="_wpcf7_unit_tag" value="wpcf7-f2070-o1" /> <input type="hidden" name="_wpcf7_container_post" value="0" /> <input type="hidden" name="_wpcf7_posted_data_hash" value="" /> </div> <p><input id="form_name" name="form_name" type="hidden" value="qc-thanks" /> </p> <input class="wpcf7-form-control wpcf7-hidden" value="Website Form Submission" type="hidden" name="cf_lead_event" /> <input class="wpcf7-form-control wpcf7-hidden" value="Prospect" type="hidden" name="cf_account_status" /> <input class="wpcf7-form-control wpcf7-hidden" value="Quick Contact" type="hidden" name="cf_web_form_type" /> <input class="wpcf7-form-control wpcf7-hidden" value="5;2;1;3;4" type="hidden" name="subscription_types" /> <input class="wpcf7-form-control wpcf7-hidden" value="" type="hidden" name="cf_date_lead_received" /> <input class="wpcf7-form-control wpcf7-hidden" value="2" type="hidden" name="subscription_status" /> <input class="wpcf7-form-control wpcf7-hidden" value="" type="hidden" name="external_id" /> <h4>Contact Us </h4> <p class="big">Let us know how we can help. </p> <p>Fill out the form below to get your project rolling. </p> <fieldset class="constrain"> <p><span id="wpcf7-6746ab9089f22-wrapper" class="wpcf7-form-control-wrap website-wrap" ><label for="wpcf7-6746ab9089f22-field" class="hp-message">Please leave this field empty.</label><input id="wpcf7-6746ab9089f22-field" class="wpcf7-form-control wpcf7-text" type="text" name="website" value="" size="40" tabindex="-1" autocomplete="new-password" /></span> </p> <div class="row"> <div class="input-group col-md-4 col-sm-6 col-xs-12"> <p><label for="first_name">First Name *</label><span class="wpcf7-form-control-wrap" data-name="first_name"><input size="40" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required required" id="first_name" aria-required="true" aria-invalid="false" value="" type="text" name="first_name" /></span><i class="status fa-long-arrow-right fa"></i> </p> </div> <div class="input-group col-md-4 col-sm-6 col-xs-12"> <p><label for="last_name">Last Name *</label><span class="wpcf7-form-control-wrap" data-name="last_name"><input size="40" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required required" id="last_name" aria-required="true" aria-invalid="false" value="" type="text" name="last_name" /></span><i class="status fa-long-arrow-right fa"></i> </p> </div> <div class="input-group col-md-4 col-sm-6 col-xs-12"> <p><label for="email" class="">Email *</label><span class="wpcf7-form-control-wrap" data-name="email"><input size="40" class="wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email required" id="email" aria-required="true" aria-invalid="false" value="" type="email" name="email" /></span><i class="status fa-long-arrow-right fa"></i> </p> </div> <div class="input-group col-md-4 col-sm-6 col-xs-12"> <p><label for="company">Company</label><span class="wpcf7-form-control-wrap" data-name="company"><input size="40" class="wpcf7-form-control wpcf7-text" id="company" aria-invalid="false" value="" type="text" name="company" /></span><i class="status fa-long-arrow-right fa"></i> </p> </div> <div class="input-group col-md-4 col-sm-6 col-xs-12"> <p><label for="your-website">Website</label><span class="wpcf7-form-control-wrap" data-name="your-website"><input size="40" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required required" id="your-website" aria-required="true" aria-invalid="false" value="" type="text" name="your-website" /></span><i class="status fa-long-arrow-right fa"></i> </p> </div> <div class="input-group col-md-4 col-sm-6 col-xs-12"> <p><label for="phone">Phone *</label><span class="wpcf7-form-control-wrap" data-name="phone"><input size="40" class="wpcf7-form-control wpcf7-text wpcf7-tel wpcf7-validates-as-required wpcf7-validates-as-tel required" id="phone" aria-required="true" aria-invalid="false" value="" type="tel" name="phone" /></span><i class="status fa-long-arrow-right fa"></i> </p> </div> <div class="textarea input-group col-sm-12 col-xs-12"> <p><label for="comments">Message *</label><span class="wpcf7-form-control-wrap" data-name="comments"><textarea cols="40" rows="10" class="wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required required" id="comments" aria-required="true" aria-invalid="false" name="comments"></textarea></span><i class="status fa-long-arrow-right fa"></i> </p> </div> <div class="options input-group col-sm-12 col-xs-12"> <div class="option"> <p><span class="toggle"></span><input type="checkbox" name="subscription_status" value="1" id="signup" name="subscription_status" /> </p> </div> <p><label class="option-label" for="signup">Sign Up For Our Newsletter</label> </p> </div> </div> </fieldset> <p><input type="hidden" value="[_url]" name="qc_page_url" id="qc_page_url" /><input type="hidden" value="qcVar" name="qcVar" id="qcVar" /><input type="submit" value="submit" class='wpcf7-form-control wpcf7-submit submit blue-btn btn' /> </p><p style="display: none !important;" class="akismet-fields-container" data-prefix="_wpcf7_ak_"><label>Δ<textarea name="_wpcf7_ak_hp_textarea" cols="45" rows="8" maxlength="100"></textarea></label><input type="hidden" id="ak_js_1" name="_wpcf7_ak_js" value="164"/><script>document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() );</script></p><div class="wpcf7-response-output" aria-hidden="true"></div> </form> </div> <div id="footer-ctas" class="clearfix"> <button id="back-top" class="unstyled">To Top <span class="line"></span></button> <a href="blog/" class="orange-gradient"><span><strong class="top">Stay In The Know</strong> <strong class="bottom">Read Our Blog</strong></span><i class="fa-long-arrow-right fa"></i></a> <a href="join-team-geek/" class="orange-gradient"><span><strong class="top">TopSpot Careers</strong> <strong class="bottom">Work With Us</strong></span><i class="fa-long-arrow-right fa"></i></a> </div>  <footer id="footer"> <div id="footer-top"> <div class="constrain clearfix"> <div class="section one"> <h5>Stay Tuned</h5>  <div class="wpcf7 no-js" id="wpcf7-f2063-o2" lang="en-US" dir="ltr"> <div class="screen-reader-response"><p role="status" aria-live="polite" aria-atomic="true"></p> <ul></ul></div> <form action="/blog/tag/ppc/#wpcf7-f2063-o2" method="post" class="wpcf7-form init forms shifty asc" id="newsletter" aria-label="Contact form" novalidate="novalidate" data-status="init"> <div style="display: none;"> <input type="hidden" name="_wpcf7" value="2063" /> <input type="hidden" name="_wpcf7_version" value="5.7.7" /> <input type="hidden" name="_wpcf7_locale" value="en_US" /> <input type="hidden" name="_wpcf7_unit_tag" value="wpcf7-f2063-o2" /> <input type="hidden" name="_wpcf7_container_post" value="0" /> <input type="hidden" name="_wpcf7_posted_data_hash" value="" /> </div> <input class="wpcf7-form-control wpcf7-hidden" value="Website Form Submission" type="hidden" name="cf_lead_event" /> <input class="wpcf7-form-control wpcf7-hidden" value="Prospect" type="hidden" name="cf_account_status" /> <input class="wpcf7-form-control wpcf7-hidden" value="Newsletter (Only)" type="hidden" name="cf_web_form_type" /> <input class="wpcf7-form-control wpcf7-hidden" value="5;2;1;3;4" type="hidden" name="subscription_types" /> <input class="wpcf7-form-control wpcf7-hidden" value="" type="hidden" name="cf_date_lead_received" /> <input class="wpcf7-form-control wpcf7-hidden" value="1" type="hidden" name="subscription_status" /> <input class="wpcf7-form-control wpcf7-hidden" value="" type="hidden" name="external_id" /> <h5>Subscribe To Our Newsletter </h5> <fieldset> <p><span id="wpcf7-6746ab908a730-wrapper" class="wpcf7-form-control-wrap website-wrap" ><label for="wpcf7-6746ab908a730-field" class="hp-message">Please leave this field empty.</label><input id="wpcf7-6746ab908a730-field" class="wpcf7-form-control wpcf7-text" type="text" name="website" value="" size="40" tabindex="-1" autocomplete="new-password" /></span> </p> <div class="input-group"> <p><label for="news-email">Enter Email <span class="req">*</span></label><span class="wpcf7-form-control-wrap" data-name="emails"><input size="40" class="wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email" aria-required="true" aria-invalid="false" value="" type="email" name="emails" /></span> </p> </div> <div class="input-group"> <p><label for="first_name">Enter First Name<span class="req">*</span></label><span class="wpcf7-form-control-wrap" data-name="first_name"><input size="40" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" value="" type="text" name="first_name" /></span> </p> </div> <p><button class='wpcf7-form-control wpcf7-submit submit fa-long-arrow-right fa unstyled'></button> </p> </fieldset> <p><input id="newsletter_page_url" name="newsletter_page_url" type="hidden" value="http://topspot.com/blog/" /> </p><p style="display: none !important;" class="akismet-fields-container" data-prefix="_wpcf7_ak_"><label>Δ<textarea name="_wpcf7_ak_hp_textarea" cols="45" rows="8" maxlength="100"></textarea></label><input type="hidden" id="ak_js_2" name="_wpcf7_ak_js" value="144"/><script>document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() );</script></p><div class="wpcf7-response-output" aria-hidden="true"></div> </form> </div>  </div> <div class="section two"> <h5>Who We Help</h5> <ul class="unstyled"> <li class="first level1" id="fid105"> <a href="manufacturers/" title="">Manufacturers</a> </li> <li class="level1" id="fid106"> <a href="b2b/" title="">B2B</a> </li> <li class="level1" id="fid107"> <a href="suppliers-and-distributors/" title="">Suppliers & Distributors</a> </li> <li class="level1" id="fid108"> <a href="b2c/" title="">B2C</a> </li> <li class="level1" id="fid109"> <a href="energy/" title="">Energy</a> </li> <li class="level1" id="fid110"> <a href="local-businesses/" title="">Local Businesses</a> </li> <li class="level1" id="fid111"> <a href="service-providers/" title="">Service Providers</a> </li> <li class="level1" id="fid112"> <a href="small-medium-size-business/" title="">Small/Medium Size Business</a> </li> <li class="last level1" id="fid113"> <a href="corporations/" title="">Large Corporations</a> </li> </ul> </div> <div class="section three"> <h5>How We Help</h5> <ul class="unstyled"> <li class="first level1" id="fid6"> <a href="search-engine-optimization/" title="">SEO</a> </li> <li class="level1" id="fid11"> <a href="pay-per-click-approach/" title="">PPC</a> </li> <li class="level1" id="fid19"> <a href="analytics/" title="">Analytics</a> </li> <li class="level1" id="fid26"> <a href="website-design-and-development/" title="">Design & Development</a> </li> <li class="level1" id="fid36"> <a href="conversion-improvement/" title="">Conversion Optimization</a> </li> <li class="level1" id="fid39"> <a href="email-marketing/" title="">Email Marketing</a> </li> <li class="last level1" id="fid40"> <a href="industrial-internet-marketing/" title="">Industrial Marketing</a> </li> </ul> </div> <div class="section four"> <h5>Come Visit Us</h5> <address> TopSpot Internet Marketing<br> 515 Post Oak Blvd, Ste 300<br> Houston, TX 77027 </address> <p>8:30 am - 5:30 pm</p> <p class="phone"><a href="tel:866-952-7200">866.952.7200</a></p> </div> <div class="recogs section five"> <div class="google-bing-badges"> <div class="google"> <a href="https://www.google.com/partners/agency?id=4896786352" target="_blank"> <img src="https://www.gstatic.com/partners/badge/images/2023/PremierBadgeClickable.svg"/> </a> </div> <img src="https://www.topspot.com/assets/images/template/logo_ga_partner2.png" alt="Google Analytics partner" /> <img src="https://www.topspot.com/assets/images/template/Partner-Badges-2024_Select.png" alt="Bing Select partner" /> </div> </div> </div> </div> <div id="footer-bottom"> <div class="constrain clearfix"> <div class="section one"> <a class="logo" href="https://www.topspot.com/"> <picture> <source srcset="/assets/images/template/ts-obx-footer-logo.webp" type="image/webp"> <source srcset="/assets/images/template/ts-obx-footer-logo.png" type="image/png"> <img src="/assets/images/template/ts-obx-footer-logo.png" alt="TopSpot alt logo" loading="lazy"> </picture> </a> <p id="copyright">© 2018 - 2024 TopSpot Internet Marketing.</p> </div> <div class="section two"> <p class="social"><span><a href="https://www.linkedin.com/company/topspot-internet-marketing" target="_blank"><i class="fa-linkedin fa"></i></a></span> </span> <span><a href="https://www.facebook.com/topspotims" target="_blank"><i class="fa-facebook fa"></i></a></span>  <span><a href="https://twitter.com/topspotims" target="_blank" aria-label="Visit Twitter"> <svg version="1.1" id="twitterX" xmlns:svg="http://www.w3.org/2000/svg" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 1668.56 1221.19" style="enable-background:new 0 0 1668.56 1221.19;" xml:space="preserve"> <g id="layer1" transform="translate(52.390088,-25.058597)"> <path id="path1009" d="M283.94,167.31l386.39,516.64L281.5,1104h87.51l340.42-367.76L984.48,1104h297.8L874.15,558.3l361.92-390.99 h-87.51l-313.51,338.7l-253.31-338.7H283.94z M412.63,231.77h136.81l604.13,807.76h-136.81L412.63,231.77z"/> </g> </svg> </a></span> <span><a href="https://www.youtube.com/user/gotopspotims" target="_blank"><i class="fa-youtube fa"></i></a></span> <span><a href="https://www.instagram.com/topspotims/" target="_blank"><i class="fa-instagram fa"></i></a></span></p> </div> <div class="section three"> <p><a href="contact-us/">Made with <i class="fa-heart fa"></i> in Texas</a> - <a href="privacy-policy/">Privacy Policy</a> & <a href="privacy-notice-for-eu-data-subjects/">EU Privacy Policy</a> & <a href="sitemap/">Sitemap</a> <br><a href='javascript:void(0)' onclick='revisitCkyConsent()'>Do Not Sell or Share My Personal Information</a></p> </div> </div> </div> </footer>  <script> $(document).ready(function(){ $("#incomingLink").val(document.referrer); }); </script> <script type="text/javascript"> document.addEventListener( 'wpcf7mailsent', function( event ) { if ( '2063' == event.detail.contactFormId ) { location = 'https://www.topspot.com/thank-you-newsletter/'; } else { // Default location = 'https://www.topspot.com/thank-you-quick-contact/'; } }, false ); </script> <style id='wpcf7-6746ab9089f22-inline-inline-css' type='text/css'> #wpcf7-6746ab9089f22-wrapper {display:none !important; visibility:hidden !important;} </style> <style id='wpcf7-6746ab908a730-inline-inline-css' type='text/css'> #wpcf7-6746ab908a730-wrapper {display:none !important; visibility:hidden !important;} </style> <script type="text/javascript" src="https://www.topspot.com/blog/wp-content/plugins/contact-form-7/includes/swv/js/index.js" id="swv-js"></script> <script type="text/javascript" id="contact-form-7-js-extra"> /* <![CDATA[ */ var wpcf7 = {"api":{"root":"https:\/\/www.topspot.com\/blog\/wp-json\/","namespace":"contact-form-7\/v1"},"cached":"1"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.topspot.com/blog/wp-content/plugins/contact-form-7/includes/js/index.js" id="contact-form-7-js"></script> <script type="text/javascript" src="https://www.topspot.com/blog/wp-content/plugins/poll-plugin/public/assets/js/vendors/chartjs_new.js" id="weblator_polling-charts-js"></script> <script type="text/javascript" src="https://www.topspot.com/blog/wp-content/plugins/poll-plugin/public/assets/js/app/legend.js" id="weblator_polling-legend-js"></script> <script type="text/javascript" id="weblator_polling-plugin-script-js-extra"> /* <![CDATA[ */ var ajaxurl = "https:\/\/www.topspot.com\/blog\/wp-admin\/admin-ajax.php"; /* ]]> */ </script> <script type="text/javascript" src="https://www.topspot.com/blog/wp-content/plugins/poll-plugin/public/assets/js/app/poll.js" id="weblator_polling-plugin-script-js"></script> <script type="text/javascript" src="https://www.topspot.com/blog/wp-content/plugins/poll-plugin/public/assets/js/app/poll-init.js" id="weblator_polling-poll-init-js"></script> <script defer type="text/javascript" src="https://www.topspot.com/blog/wp-content/plugins/akismet/_inc/akismet-frontend.js" id="akismet-frontend-js"></script> <script type="text/javascript" id="slb_context">/* <![CDATA[ */if ( !!window.jQuery ) {(function($){$(document).ready(function(){if ( !!window.SLB ) { {$.extend(SLB, {"context":["public","user_guest"]});} }})})(jQuery);}/* ]]> */</script> </body> </html>