How To Livestream an Event | Guide to Live Streaming Events

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Event&body=https://livestream.com/blog/ebooks/livestreaming-guide-to-livestreaming-events"> <div class="email"> <div class="share-logo"></div> </div> </a> <a class="article-share" id="sideshare-twitter" target="_blank" href="https://web.archive.org/web/20211215190945/https://twitter.com/home?status=The Ultimate Guide to Learn How to Live Stream an Event https://livestream.com/blog/ebooks/livestreaming-guide-to-livestreaming-events via @Livestream"> <div class="twitter"> <div class="share-logo"></div> </div> </a> <a class="article-share" id="sideshare-fb" target="_blank" href="https://web.archive.org/web/20211215190945/https://www.facebook.com/sharer/sharer.php?u=https://livestream.com/blog/ebooks/livestreaming-guide-to-livestreaming-events"> <div class="facebook"> <div class="share-logo"></div> </div> </a> <a class="article-share" id="sideshare-linkedin" target="_blank" href="https://web.archive.org/web/20211215190945/https://www.linkedin.com/shareArticle?mini=true&url=https://livestream.com/blog/ebooks/livestreaming-guide-to-livestreaming-events"> <div class="linkedin"> <div class="share-logo"></div> </div> </a> </div> </div><div class="full-article-container casestudy" id="full-article-41"> <div class="featured-image-container"> <div class="featured-image" style="background-image: url(https://web.archive.org/web/20211215190945im_/https://livestream.com/blog/wp-content/uploads/2016/09/The-Ultimate-Guide_Blog_B.jpg); background-size:cover; background-position:top; background-repeat:no-repeat;"></div> </div> <div class="whitespace-container"> <div class="whitespace"> <div class="category"> <p>CASE STUDY</p> </div> </div> </div> <article class="article-container"> <div class="article-text"> <h1 class="article-title">The Ultimate Guide to Learn How to Live Stream an Event</h1> <div class="article-content"> <p>Live video for event marketing has gone from a tactic to a way of life. We have the technology to share live video with anyone, at any time. But we’re also living in a time of unprecedented access to content. For brands to cut through the noise – be it through events or video content – the quality must be superb. Whether you’re a seasoned pro or just starting out, <a href="https://web.archive.org/web/20211215190945/http://bit.ly/2enUBUa" target="_blank" rel="noopener noreferrer"><em>The <span class="il">Ultimate</span> <span class="il">Guide</span> to Live Streaming Events</em></a> has plenty of ways to help you improve your live video strategy and execution.</p> <h2><strong>Live streaming events to engage audiences everywhere</strong></h2> <p>As consumers are more and more accustomed to watching video when and where they want, their expectations for live streaming will shift that way, too. In fact, one report found that <a href="https://web.archive.org/web/20211215190945/https://www.emarketer.com/content/consumers-are-going-live-and-advertisers-should-notice?ecid=NL1001" target="_blank" rel="noopener noreferrer">47% of live streaming viewers are watching more live video</a> than a year ago. Through live video, consumers can connect with brands in a more authentic, immediate, and spontaneous way.</p> <p>Brands and organizations of all sizes want to reach customers and employees around the world, face-to-face, in real time to share their most exciting moments. So much, in fact, that these businesses are investing more in live video than ever before, with <a href="https://web.archive.org/web/20211215190945/https://marketingland.com/video-marketing-tops-list-of-marketers-priorities-voice-search-ranks-low-266160" target="_blank" rel="noopener noreferrer">28% of marketers spending more on live streaming video</a> than in years past.</p> <p><strong>Many brands and publishers are already experimenting with <a href="https://web.archive.org/web/20211215190945/https://livestream.com/blog/live-video-strategy-marketing-statistics">live streaming their events</a> in a variety of ways outside of traditional events and conferences:</strong></p> <ul> <li>Behind-the-scenes video for loyal fans and audiences.</li> <li>Q&As and direct conversations with customers or social audiences.</li> <li>Special product announcements or launches.</li> <li>Influencer partnerships where a brand features a guest speaker on the stream.</li> </ul> <p>“Live video is a great way to humanize your brand,” says Abigail Sawyer, Manager of Social Media and Influencer Marketing at Blinds.com. “As an eCommerce company, a lot of people think that we’re either robots or overseas, but we’re real humans, right here in Houston. Whenever we’re able to put human faces on the screen, customers are able to see who we are and that we know our stuff.”</p> <h2>A live streaming event guide for all experience levels</h2> <p>Understanding how to stream a live event can be daunting, especially if you’re new to using live video for marketing. Whether you’re a novice or video pro, <em>The Ultimate Guide to Live Streaming Events</em> has something for everyone to stream live events, better.</p> <p> </p> <h2 style="text-align: center;"><a href="https://web.archive.org/web/20211215190945/http://bit.ly/2enUBUa">[DOWNLOAD THE ULTIMATE GUIDE TO LIVESTREAMING EVENTS]</a></h2> <p> </p> <p>After launching Facebook Live, the company <a href="https://web.archive.org/web/20211215190945/https://www.cnet.com/news/facebook-live-marks-3-5-billion-broadcasts-on-2nd-birthday/">racked up 3.5B broadcasts within two years</a>, with almost 2B viewers — <a href="https://web.archive.org/web/20211215190945/https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/">essentially every user</a> on Facebook. <strong>Facebook Live videos generate 6X more interactions than regular video,</strong> and remains a priority in its News Feed algorithm, guaranteeing visibility in an increasingly challenging landscape. The introduction of Instagram Live, LinkedIn Live, and other live video apps like TikTok and Snapchat only bolster the prevalence live video has in our lives today.</p> <p>“The ‘high stakes’ nature of live content puts more pressure on brands and agencies to have their strategy and process in lock step, which is always good,” John Sampogna, Co-founder and Managing Director at Wondersauce told <a href="https://web.archive.org/web/20211215190945/http://digiday.com/brands/5-ways-brands-using-periscope/" target="_blank" rel="noopener noreferrer">Digiday</a>. “We’re also following a ‘when it makes sense’ strategy and not forcing it into weekly or monthly content calendars, but rather using it when both the brand and agency are genuinely excited.”</p> <h2><strong>Why live streaming events matters more than ever</strong></h2> <p><strong>Live streaming has gone from being an asset to a critical and indispensable part of any communication and go-to-market strategy.</strong> Brands will live stream a diverse set of media formats, from 360° video to fully narrative live events. In an age of authenticity, viewers expect live video experiences. As we’re seeing, “live” can apply to a variety of ideas that we’d never previously considered.</p> <p>We created <a href="https://web.archive.org/web/20211215190945/http://bit.ly/2enUBUa" target="_blank" rel="noopener noreferrer">this guide</a> because we know that while events and live streaming may be essential to your marketing strategy, that doesn’t mean they’re easy. Nearly everything about event planning and live video is difficult – especially if you’re doing it for the first time!</p> <hr/> <h3>IN THIS GUIDE YOU WILL LEARN:</h3> <ul> <li>Statistics and data on how the live event and video industry is growing and driving ROI.</li> <li>Tips on how to live stream an event from professional large-scale event producers and marketers.</li> <li>Step-by-step instructions and tools for going live from our production team.</li> <li>How nine vastly different organizations use Vimeo’s enterprise live streaming solutions to expand the reach of their audience and increase live event ROI.</li> </ul> </div> </div> <div class="content-divider"></div> <a target="_top" href="//web.archive.org/web/20211215190945/https://bit.ly/2enUBUa"> <div class="download-pdf"> <p>DOWNLOAD PDF</p> </div> </a> </article> </div> <div id="dimmer-container"> <div id="dimmer" class="close-modal"></div> <div id="subscribe-box" class="modal-window"> <div class="close-modal close-subscribe"></div> <div class="subscription-container"> <h4 class="subscribe-title">Are you ready to go live?</h4> <p class="subscribe-subtitle">Sign up for news, product announcements, and best practices in Livestream's newsletter.</p> <form class="subscribe-table"> <div class="subscribe-row"> <input type="text" placeholder="First Name*" name="name"> </div> <div class="subscribe-row email-row"> <input type="text" placeholder="Email Address*" name="email"> <p class="clearfix error-message">Please Enter a Valid Email Address</p> </div> <div class="subscribe-row"> <input id="submitEmail" class="submit" type="button" value="SUBMIT"> </div> </form> </div> </div> <div id="casestudy-box" class="modal-window"> <div class="close-subscribe close-modal"></div> <div class="subscription-container"> <h4 class="subscribe-title">Submit to Read On</h4> <form id="casestudy-subscription" class="subscribe-table ui form"> <input type="hidden" name="postID" value="41"></input> <div class="field"> <label name="first-name">First Name*</label> <div class="field"> <input type="text" name="first-name"> </div> </div> <div class="field"> <label name="last-name">Last Name*</label> <div class="field"> <input type="text" name="last-name"> </div> </div> <div class="field"> <label name="cs-email">Email*</label> <div class="field"> <input type="text" name="cs-email"> </div> </div> <div class="field"> <label name="phone">Phone*</label> <div class="field"> <input type="text" name="phone"> </div> </div> <div class="field"> <label name="company">Company*</label> <div class="field"> <input type="text" name="company"> </div> </div> <div class="inline field"> <div class="ui checkbox"> <input type="checkbox"> <label>Subscribe to updates</label> </div> </div> <div class="ui primary button" tabindex="0">SUBMIT</div> </form> </div> </div> </div> <div class="footer-container"> <div class="footer_wrapper"> <footer id="footer" class="footer"> <section class="footer_info_wrapper"> <ul class="footer_info"> <li class="footer_info_column about"> <h3>About</h3> <ul class="footer_list"> <li><a href="/web/20211215190945/https://livestream.com/about" alt="What is Livestream?" title="Livestream | What is Livestream?">What is Livestream?</a></li> <li><a href="https://web.archive.org/web/20211215190945/https://vimeo.com/jobs" alt="Careers" title="Livestream | Careers at Livestream">Careers</a></li> <li><a href="https://web.archive.org/web/20211215190945/http://livestream.com/blog" alt="Blog" title="Livestream | Product and Producers Blog">Blog</a></li> <li><a href="/web/20211215190945/https://livestream.com/contact" alt="Contact" title="Livestream | Contact Us">Contact</a></li> </ul> </li> <li class="footer_info_column products"> <h3>Products</h3> <ul class="footer_list"> <li><a href="https://web.archive.org/web/20211215190945/https://vimeo.com/enterprise" title="Vimeo Enterprise">Vimeo Enterprise</a></li> <li><a href="https://web.archive.org/web/20211215190945/https://livestream.com/studio" alt="Studio" title="Livestream Studio™ | Live Production Hardware and Software">Studio</a></li> </ul> </li> <li class="footer_info_column resellers"> <h3>Services</h3> <ul class="footer_list"> <li><a href="https://web.archive.org/web/20211215190945/http://productions.livestream.com/" alt="Production" title="Livestream | Production Services">Production</a></li> </ul> </li> <li class="footer_info_column services"> <h3>Discover</h3> <ul class="footer_list"> <li><a href="/web/20211215190945/https://livestream.com/watch" title="Livestream | Discover Live Events">Watch</a></li> </ul> </li> <li class="footer_info_column venues"> </li> <li class="footer_info_column sales_support"> <h3>Sales & Support </h3> <ul class="footer_list"> <li><a href="https://web.archive.org/web/20211215190945/https://help.livestream.com/" title="Livestream | Help" alt="Help">Get Help - 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How To Livestream an Event | Guide to Live Streaming Events