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gr"><div class="ab cb"><div class="ci bh fz ga gb gc"><div><h1 id="8b19" class="pw-post-title gs gt gu bf gv gw gx gy gz ha hb hc hd he hf hg hh hi hj hk hl hm hn ho hp hq hr hs ht hu bk" data-testid="storyTitle">Recipe to the next billion-dollar tech.</h1><div><div class="speechify-ignore ab cp"><div class="speechify-ignore bh l"><div class="hv hw hx hy hz ab"><div><div class="ab ia"><div><div class="bm" aria-hidden="false"><a rel="noopener follow" href="/@manikrc98?source=post_page---byline--3ccccb936d60--------------------------------"><div class="l ib ic by id ie"><div class="l fj"><img alt="Manik Chugh" class="l fd by dd de cx" src="https://miro.medium.com/v2/resize:fill:88:88/2*b8GhjVV8mX8uKZVdEjHYNw.jpeg" width="44" height="44" loading="lazy" data-testid="authorPhoto"/><div class="if by l dd de fs n ig ft"></div></div></div></a></div></div></div></div><div class="bn bh l"><div class="ab"><div style="flex:1"><span class="bf b bg z bk"><div class="ih ab q"><div class="ab q 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(-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/0*Yd6hC94YgTteHgOL 640w, https://miro.medium.com/v2/resize:fit:720/0*Yd6hC94YgTteHgOL 720w, https://miro.medium.com/v2/resize:fit:750/0*Yd6hC94YgTteHgOL 750w, https://miro.medium.com/v2/resize:fit:786/0*Yd6hC94YgTteHgOL 786w, https://miro.medium.com/v2/resize:fit:828/0*Yd6hC94YgTteHgOL 828w, https://miro.medium.com/v2/resize:fit:1100/0*Yd6hC94YgTteHgOL 1100w, https://miro.medium.com/v2/resize:fit:1400/0*Yd6hC94YgTteHgOL 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh lo mu c" width="700" height="467" loading="eager" role="presentation"/></picture></div></div></figure><p id="093c" class="pw-post-body-paragraph mv mw gu mx b my mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns gn bk">Last night, I had finished watching an episode of Comicstaan on Amazon Prime after which I was drowsy enough to go to sleep. But suddenly my stomach wanted to relax, basically to get some shit out of the system as you would say in other words and that’s when I decided to go to the washroom.</p><p id="223f" class="pw-post-body-paragraph mv mw gu mx b my mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns gn bk">The next moment I am sitting on my pot simply enjoying the nature’s call when I realized something strange, No it wasn’t the color of it, It was something else. I was scrolling through some cat videos on Instagram on my phone.</p><p id="bb5e" class="pw-post-body-paragraph mv mw gu mx b my mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns gn bk">I know you are wondering, ‘ Manik, What is so strange in that? ’</p><p id="93d9" class="pw-post-body-paragraph mv mw gu mx b my mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns gn bk">The Strange part in this story is I don’t have the memory of opening the app in the first place. So after such a long build-up, Getting to the point- I was using an application without being aware of the fact that I opened it, which means that it wasn’t my conscious actions which made me open the app, It was my subconscious mind who opened the app for me and led me to the direction of using it, when I had nothing to do while sitting on my pot.</p><figure class="nu nv nw nx ny mp mh mi paragraph-image"><div class="mh mi nt"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/0*52Fk5Xh0_pzEEwiy.jpg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/0*52Fk5Xh0_pzEEwiy.jpg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/0*52Fk5Xh0_pzEEwiy.jpg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/0*52Fk5Xh0_pzEEwiy.jpg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/0*52Fk5Xh0_pzEEwiy.jpg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/0*52Fk5Xh0_pzEEwiy.jpg 1100w, https://miro.medium.com/v2/resize:fit:900/format:webp/0*52Fk5Xh0_pzEEwiy.jpg 900w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 450px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/0*52Fk5Xh0_pzEEwiy.jpg 640w, https://miro.medium.com/v2/resize:fit:720/0*52Fk5Xh0_pzEEwiy.jpg 720w, https://miro.medium.com/v2/resize:fit:750/0*52Fk5Xh0_pzEEwiy.jpg 750w, https://miro.medium.com/v2/resize:fit:786/0*52Fk5Xh0_pzEEwiy.jpg 786w, https://miro.medium.com/v2/resize:fit:828/0*52Fk5Xh0_pzEEwiy.jpg 828w, https://miro.medium.com/v2/resize:fit:1100/0*52Fk5Xh0_pzEEwiy.jpg 1100w, https://miro.medium.com/v2/resize:fit:900/0*52Fk5Xh0_pzEEwiy.jpg 900w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 450px"/><img alt="" class="bh lo mu c" width="450" height="312" loading="lazy" role="presentation"/></picture></div></figure><p id="c3a1" class="pw-post-body-paragraph mv mw gu mx b my mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns gn bk">To some levels, you are also nodding with me agreeing to the fact that you have done the same. Not Instagram in all cases, but It might have been a YouTube video or a Twitter thread or a facebook post. Some of you will say ‘2–3 times’, some would say ‘yeah dude it happens quite a bit’, but for the most of you isn’t it every time?</p><p id="00bc" class="pw-post-body-paragraph mv mw gu mx b my mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns gn bk">Yes, We are all doing it for most of the time without consciously knowing when did we start and we never have an idea that where we want to leave scrolling, It is mostly an interruption or something which pulls you out, hardly your conscious mind.</p><p id="c259" class="pw-post-body-paragraph mv mw gu mx b my mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns gn bk">And to think broadly, it’s not just your toilet session, but it’s many places.</p><ul class=""><li id="389a" class="mv mw gu mx b my mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nz oa ob bk">The time when you are waiting in queue for your movie tickets</li><li id="0dec" class="mv mw gu mx b my oc na nb nc od ne nf ng oe ni nj nk of nm nn no og nq nr ns nz oa ob bk">The time when you are waiting for the bus to arrive at the bus stop</li><li id="5313" class="mv mw gu mx b my oc na nb nc od ne nf ng oe ni nj nk of nm nn no og nq nr ns nz oa ob bk">The time when you are just leaving your phone off to sleep</li><li id="8c6b" class="mv mw gu mx b my oc na nb nc od ne nf ng oe ni nj nk of nm nn no og nq nr ns nz oa ob bk">The time when you are waiting for your delivery boy to bring your food.</li></ul><p id="df47" class="pw-post-body-paragraph mv mw gu mx b my mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns gn bk">I mean it’s almost all those times when you are sedentary, just waiting for things to happen and let the time pass without you getting bored.</p><p id="9cdc" class="pw-post-body-paragraph mv mw gu mx b my mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns gn bk">Because It’s no more just an app or utility, It has become -</p><h1 id="54ba" class="oh oi gu bf oj ok ol om on oo op oq or os ot ou ov ow ox oy oz pa pb pc pd pe bk">The Habit</h1><blockquote class="pf pg ph"><p id="2366" class="mv mw pi mx b my mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns gn bk">Apps like Instagram, Facebook, Snapchat and Twitter are no more apps that are solving problems. They are changing lifestyles, by being a part of our lifestyle.</p></blockquote><p id="9ea6" class="pw-post-body-paragraph mv mw gu mx b my mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns gn bk">Yes, you’ve heard it right, all these apps have made such a comfortable spot in our daily routine that they don’t need to be reminded to be used, they are being used by us automatically from our subconscious mind, and that’s where the billion-dollar idea lies.</p><p id="e5e1" class="pw-post-body-paragraph mv mw gu mx b my mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns gn bk">In today’s startup world, every entrepreneur targeting consumer products is struggling ahead to make their idea a billion-dollar business, by solving a common issue, which is about <strong class="mx gv"><em class="pi">‘Solving a Problem’.</em></strong></p><p id="b20d" class="pw-post-body-paragraph mv mw gu mx b my mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns gn bk">But If we see the bigger picture here, the world is being ruled by the companies who are following a different recipe.</p><h1 id="f7e2" class="oh oi gu bf oj ok ol om on oo op oq or os ot ou ov ow ox oy oz pa pb pc pd pe bk"><strong class="al">A Different Recipe</strong></h1><blockquote class="pf pg ph"><p id="52e0" class="mv mw pi mx b my mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns gn bk">The recipe here is to become a habit rather than solving a problem.</p></blockquote><p id="a755" class="pw-post-body-paragraph mv mw gu mx b my mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns gn bk">I know many of you will support the fact that problems are something which is daily faced and if startups solve them then their product is likely to be used daily. I am not contradicting this fact, but I am approaching you to think one step ahead. Problems will occur 25 out of 30 days but still, the product will be used 0.004% time of users whole lifetime. Whereas when it’s a habit it will be used — Wait, Why big numbers, why don’t we have a look at my Digital Wellbeing :</p><figure class="nu nv nw nx ny mp mh mi paragraph-image"><div class="mh mi pj"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*ApWeAgAwspO-jjke77g8Zw.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*ApWeAgAwspO-jjke77g8Zw.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*ApWeAgAwspO-jjke77g8Zw.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*ApWeAgAwspO-jjke77g8Zw.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*ApWeAgAwspO-jjke77g8Zw.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*ApWeAgAwspO-jjke77g8Zw.png 1100w, https://miro.medium.com/v2/resize:fit:864/format:webp/1*ApWeAgAwspO-jjke77g8Zw.png 864w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 432px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*ApWeAgAwspO-jjke77g8Zw.png 640w, https://miro.medium.com/v2/resize:fit:720/1*ApWeAgAwspO-jjke77g8Zw.png 720w, https://miro.medium.com/v2/resize:fit:750/1*ApWeAgAwspO-jjke77g8Zw.png 750w, https://miro.medium.com/v2/resize:fit:786/1*ApWeAgAwspO-jjke77g8Zw.png 786w, https://miro.medium.com/v2/resize:fit:828/1*ApWeAgAwspO-jjke77g8Zw.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*ApWeAgAwspO-jjke77g8Zw.png 1100w, https://miro.medium.com/v2/resize:fit:864/1*ApWeAgAwspO-jjke77g8Zw.png 864w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 432px"/><img alt="A screenshot depicting data about top used daily apps." class="bh lo mu c" width="432" height="768" loading="lazy"/></picture></div></figure><p id="031a" class="pw-post-body-paragraph mv mw gu mx b my mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns gn bk">As you can see that the daily used apps for an average user like me are WhatsApp, Instagram, Youtube, and Crystal (Which is a design prototyping app, related to work).</p><p id="6dcf" class="pw-post-body-paragraph mv mw gu mx b my mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns gn bk">So the observation here is that these apps consume most of my time without forcing me to start or end my activity, I just happen to be there when required.</p><blockquote class="pf pg ph"><p id="5b1f" class="mv mw pi mx b my mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns gn bk">This means that when I wanted to have shit, my habit of using Instagram paid for some employee who is working hard to make these apps more addictive. My shit just contributed in filling someone else’s stomach who will shit later.</p></blockquote><h1 id="92ac" class="oh oi gu bf oj ok ol om on oo op oq or os ot ou ov ow ox oy oz pa pb pc pd pe bk">Why do we form these habits?</h1><p id="e69f" class="pw-post-body-paragraph mv mw gu mx b my pk na nb nc pl ne nf ng pm ni nj nk pn nm nn no po nq nr ns gn bk">In this last section, I will jot down some observations, which I believe are some points which contribute to making these apps our habit :</p><ol class=""><li id="bd1c" class="mv mw gu mx b my mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns pp oa ob bk">The app is my time filler.</li><li id="f243" class="mv mw gu mx b my oc na nb nc od ne nf ng oe ni nj nk of nm nn no og nq nr ns pp oa ob bk">The app is entertaining me.</li><li id="65ed" class="mv mw gu mx b my oc na nb nc od ne nf ng oe ni nj nk of nm nn no og nq nr ns pp oa ob bk">THE MOST IMPORTANT — The app is making me feel good about myself.</li></ol><p id="53ae" class="pw-post-body-paragraph mv mw gu mx b my mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns gn bk">So while following these three important steps, your next app can not just solve a problem but become a lifestyle by becoming a daily habit of users who can’t stay away from them anymore.</p><p id="dfe8" class="pw-post-body-paragraph mv mw gu mx b my mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns gn bk">Want to see some big numbers —</p><figure class="nu nv nw nx ny mp mh mi paragraph-image"><div class="mh mi pq"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/0*9SxzvxWfevCZarc3.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/0*9SxzvxWfevCZarc3.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/0*9SxzvxWfevCZarc3.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/0*9SxzvxWfevCZarc3.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/0*9SxzvxWfevCZarc3.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/0*9SxzvxWfevCZarc3.png 1100w, https://miro.medium.com/v2/resize:fit:612/format:webp/0*9SxzvxWfevCZarc3.png 612w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 306px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/0*9SxzvxWfevCZarc3.png 640w, https://miro.medium.com/v2/resize:fit:720/0*9SxzvxWfevCZarc3.png 720w, https://miro.medium.com/v2/resize:fit:750/0*9SxzvxWfevCZarc3.png 750w, https://miro.medium.com/v2/resize:fit:786/0*9SxzvxWfevCZarc3.png 786w, https://miro.medium.com/v2/resize:fit:828/0*9SxzvxWfevCZarc3.png 828w, https://miro.medium.com/v2/resize:fit:1100/0*9SxzvxWfevCZarc3.png 1100w, https://miro.medium.com/v2/resize:fit:612/0*9SxzvxWfevCZarc3.png 612w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 306px"/><img alt="" class="bh lo mu c" width="306" height="557" loading="lazy" role="presentation"/></picture></div></figure><p id="fc10" class="pw-post-body-paragraph mv mw gu mx b my mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns gn bk">This is the list of <a class="af pr" href="https://www.businessofapps.com/data/app-statistics/#1" rel="noopener ugc nofollow" target="_blank"><strong class="mx gv">Most-downloaded apps in 2018</strong></a></p><p id="c830" class="pw-post-body-paragraph mv mw gu mx b my mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns gn bk"><strong class="mx gv">Sorry, Mr. Zuckerberg. It’s no more a secret.</strong></p></div></div></div></div></section></div></div></article></div><div class="ab cb"><div class="ci bh fz ga gb gc"><div class="ps pt ab iv"><div class="pu ab"><a class="pv ay am ao" rel="noopener follow" href="/tag/startup?source=post_page-----3ccccb936d60--------------------------------"><div class="pw fj cx px ge py pz bf b bg z bk qa">Startup</div></a></div><div class="pu ab"><a class="pv ay am ao" rel="noopener follow" href="/tag/apps?source=post_page-----3ccccb936d60--------------------------------"><div class="pw fj cx px ge py pz bf b bg z bk qa">Apps</div></a></div><div class="pu ab"><a class="pv ay am ao" rel="noopener follow" href="/tag/social-media?source=post_page-----3ccccb936d60--------------------------------"><div class="pw fj cx px ge py pz bf b bg z bk qa">Social Media</div></a></div><div class="pu ab"><a class="pv ay am ao" rel="noopener follow" 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Not Instagram in all cases, but It might have been a YouTube video or a Twitter thread or a facebook post. 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They are changing lifestyles, by being a part of our lifestyle.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:efe3c33d4e6b_18":{"__typename":"Paragraph","id":"efe3c33d4e6b_18","name":"9ea6","type":"P","href":null,"layout":null,"metadata":null,"text":"Yes, you’ve heard it right, all these apps have made such a comfortable spot in our daily routine that they don’t need to be reminded to be used, they are being used by us automatically from our subconscious mind, and that’s where the billion-dollar idea lies.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:efe3c33d4e6b_19":{"__typename":"Paragraph","id":"efe3c33d4e6b_19","name":"e5e1","type":"P","href":null,"layout":null,"metadata":null,"text":"In today’s startup world, every entrepreneur targeting consumer products is struggling ahead to make their idea a billion-dollar business, by solving a common issue, which is about ‘Solving a Problem’.","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":181,"end":201,"href":null,"anchorType":null,"userId":null,"linkMetadata":null},{"__typename":"Markup","type":"EM","start":181,"end":201,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:efe3c33d4e6b_20":{"__typename":"Paragraph","id":"efe3c33d4e6b_20","name":"b20d","type":"P","href":null,"layout":null,"metadata":null,"text":"But If we see the bigger picture here, the world is being ruled by the companies who are following a different recipe.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:efe3c33d4e6b_21":{"__typename":"Paragraph","id":"efe3c33d4e6b_21","name":"f7e2","type":"H3","href":null,"layout":null,"metadata":null,"text":"A Different Recipe","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"STRONG","start":0,"end":18,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:efe3c33d4e6b_22":{"__typename":"Paragraph","id":"efe3c33d4e6b_22","name":"52e0","type":"BQ","href":null,"layout":null,"metadata":null,"text":"The recipe here is to become a habit rather than solving a problem.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:efe3c33d4e6b_23":{"__typename":"Paragraph","id":"efe3c33d4e6b_23","name":"a755","type":"P","href":null,"layout":null,"metadata":null,"text":"I know many of you will support the fact that problems are something which is daily faced and if startups solve them then their product is likely to be used daily. I am not contradicting this fact, but I am approaching you to think one step ahead. Problems will occur 25 out of 30 days but still, the product will be used 0.004% time of users whole lifetime. Whereas when it’s a habit it will be used — Wait, Why big numbers, why don’t we have a look at my Digital Wellbeing :","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"ImageMetadata:1*ApWeAgAwspO-jjke77g8Zw.png":{"__typename":"ImageMetadata","id":"1*ApWeAgAwspO-jjke77g8Zw.png","originalHeight":768,"originalWidth":432,"focusPercentX":null,"focusPercentY":null,"alt":"A screenshot depicting data about top used daily apps."},"Paragraph:efe3c33d4e6b_24":{"__typename":"Paragraph","id":"efe3c33d4e6b_24","name":"2d03","type":"IMG","href":null,"layout":"INSET_CENTER","metadata":{"__ref":"ImageMetadata:1*ApWeAgAwspO-jjke77g8Zw.png"},"text":"","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:efe3c33d4e6b_25":{"__typename":"Paragraph","id":"efe3c33d4e6b_25","name":"031a","type":"P","href":null,"layout":null,"metadata":null,"text":"As you can see that the daily used apps for an average user like me are WhatsApp, Instagram, Youtube, and Crystal (Which is a design prototyping app, related to work).","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:efe3c33d4e6b_26":{"__typename":"Paragraph","id":"efe3c33d4e6b_26","name":"6dcf","type":"P","href":null,"layout":null,"metadata":null,"text":"So the observation here is that these apps consume most of my time without forcing me to start or end my activity, I just happen to be there when required.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:efe3c33d4e6b_27":{"__typename":"Paragraph","id":"efe3c33d4e6b_27","name":"5b1f","type":"BQ","href":null,"layout":null,"metadata":null,"text":"This means that when I wanted to have shit, my habit of using Instagram paid for some employee who is working hard to make these apps more addictive. My shit just contributed in filling someone else’s stomach who will shit later.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:efe3c33d4e6b_28":{"__typename":"Paragraph","id":"efe3c33d4e6b_28","name":"92ac","type":"H3","href":null,"layout":null,"metadata":null,"text":"Why do we form these habits?","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:efe3c33d4e6b_29":{"__typename":"Paragraph","id":"efe3c33d4e6b_29","name":"e69f","type":"P","href":null,"layout":null,"metadata":null,"text":"In this last section, I will jot down some observations, which I believe are some points which contribute to making these apps our habit :","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:efe3c33d4e6b_30":{"__typename":"Paragraph","id":"efe3c33d4e6b_30","name":"bd1c","type":"OLI","href":null,"layout":null,"metadata":null,"text":"The app is my time filler.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:efe3c33d4e6b_31":{"__typename":"Paragraph","id":"efe3c33d4e6b_31","name":"f243","type":"OLI","href":null,"layout":null,"metadata":null,"text":"The app is entertaining me.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:efe3c33d4e6b_32":{"__typename":"Paragraph","id":"efe3c33d4e6b_32","name":"65ed","type":"OLI","href":null,"layout":null,"metadata":null,"text":"THE MOST IMPORTANT — The app is making me feel good about myself.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:efe3c33d4e6b_33":{"__typename":"Paragraph","id":"efe3c33d4e6b_33","name":"53ae","type":"P","href":null,"layout":null,"metadata":null,"text":"So while following these three important steps, your next app can not just solve a problem but become a lifestyle by becoming a daily habit of users who can’t stay away from them anymore.","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:efe3c33d4e6b_34":{"__typename":"Paragraph","id":"efe3c33d4e6b_34","name":"dfe8","type":"P","href":null,"layout":null,"metadata":null,"text":"Want to see some big numbers —","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"ImageMetadata:0*9SxzvxWfevCZarc3.png":{"__typename":"ImageMetadata","id":"0*9SxzvxWfevCZarc3.png","originalHeight":557,"originalWidth":306,"focusPercentX":null,"focusPercentY":null,"alt":null},"Paragraph:efe3c33d4e6b_35":{"__typename":"Paragraph","id":"efe3c33d4e6b_35","name":"0b22","type":"IMG","href":null,"layout":"INSET_CENTER","metadata":{"__ref":"ImageMetadata:0*9SxzvxWfevCZarc3.png"},"text":"","hasDropCap":null,"dropCapImage":null,"markups":[],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:efe3c33d4e6b_36":{"__typename":"Paragraph","id":"efe3c33d4e6b_36","name":"fc10","type":"P","href":null,"layout":null,"metadata":null,"text":"This is the list of Most-downloaded apps in 2018","hasDropCap":null,"dropCapImage":null,"markups":[{"__typename":"Markup","type":"A","start":20,"end":48,"href":"https:\u002F\u002Fwww.businessofapps.com\u002Fdata\u002Fapp-statistics\u002F#1","anchorType":"LINK","userId":null,"linkMetadata":null},{"__typename":"Markup","type":"STRONG","start":20,"end":48,"href":null,"anchorType":null,"userId":null,"linkMetadata":null}],"codeBlockMetadata":null,"iframe":null,"mixtapeMetadata":null},"Paragraph:efe3c33d4e6b_37":{"__typename":"Paragraph","id":"efe3c33d4e6b_37","name":"c830","type":"P","href":null,"layout":null,"metadata":null,"text":"Sorry, Mr. Zuckerberg. 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