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Ad Innovation
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decade, NBCU has had a steadfast commitment to ad innovation <strong>on all screens</strong>, fundamentally reimaging what advertising <strong><em>can</strong></em> be. From <strong>interactive Peacock experiences</strong> to executing the <strong>never been done before</strong> using <strong>first to market technology</strong>, NBCU has delivered <strong>staggering results</strong> for our clients. </p> </div> </div> </div> </div> <div class="CopyContent "> <div class="container"> <div class="row"> <div class="copy-content flexible-links "><h2 style="text-align: center"><strong>NBCU Ad Innovations drive results</strong></h2> </div> </div> </div> </div> <section id="" class="CopyContent event-section event-section event-section_center is-associated-section "> <div class="container"> <div class="row row_flex row_flex_md"> <div class="content"></div> <div class="event-content__flex-content"> <div class="flex-content flex-content_3 flex-content_row"> <div class="flex-content__content flex-content__content_center"> <div class="flex-content__text_stat" style="color:#5857d7"><p style="font-size: 45px">88%</p> </div> <div class="flex-content__content-wrapper"> <div class="flex-content__content-item"><p>more likely to</p> <p>remember the brand</p> </div> </div> </div> <div class="flex-content__content flex-content__content_center"> <div class="flex-content__text_stat" style="color:#5857d7"><p style="font-size: 45px">77%</p> </div> <div class="flex-content__content-wrapper"> <div class="flex-content__content-item"><p>would remember</p> <p>the brand</p> </div> </div> </div> <div class="flex-content__content flex-content__content_center"> <div class="flex-content__text_stat" style="color:#5857d7"><p style="font-size: 45px">+15%</p> </div> <div class="flex-content__content-wrapper"> <div class="flex-content__content-item"><p>lift in purchase</p> <p>intent</p> </div> </div> </div> </div> </div> </div> </div> </section> <div class="CopyContent "> <div class="container"> <div class="row"> <div class="copy-content flexible-links "></div> </div> </div> </div> <div id="ProgramGrid" class="first-grid"> <div class="container"> <div class="grid-items grid-items--grid"> <div class="row"> <div class="grid-items__header"> <strong>2024 Slate</strong> </div> </div> <div class="grid-items__collapsible-container"> <div class="row grid-items__content"> <div class="grid-item custom" data-post-id="674b2d215f683" data-case-filter-terms="[""]" > <a href="https://view-su2.highspot.com/viewer/65f30a7f0b2e84aa3adf5f2b" data-title="<strong>Gaming Unit</strong> <br>Blend gaming with premium video advertising" class="mp_track" target="_blank"> <div class="grid-item__thumb"> <img src="https://together.nbcuni.com/wp-content/uploads/sites/3/2024/03/GamingAd-399x230.png" alt="<strong>Gaming Unit</strong> <br>Blend gaming with premium video advertising"/> </div> </a> <div class="grid-item__details"> <a href="https://view-su2.highspot.com/viewer/65f30a7f0b2e84aa3adf5f2b" target="_blank"> <div class="info"> <div class="title"><strong>Gaming Unit</strong> <br>Blend gaming with premium video advertising</div> </div> </a> </div> </div> <div class="grid-item custom" data-post-id="674b2d215f75e" data-case-filter-terms="[""]" > <a href="https://view-su2.highspot.com/viewer/65f30c246d7e92a41c274ed8" data-title="<strong>Peacock Watched</strong> <br>Engage with fandoms through personalized 1:1 correspondence" class="mp_track" target="_blank"> <div class="grid-item__thumb"> <img src="https://together.nbcuni.com/wp-content/uploads/sites/3/2024/03/PeacockWatched-399x230.png" alt="<strong>Peacock Watched</strong> <br>Engage with fandoms through personalized 1:1 correspondence"/> </div> </a> <div class="grid-item__details"> <a href="https://view-su2.highspot.com/viewer/65f30c246d7e92a41c274ed8" target="_blank"> <div class="info"> <div class="title"><strong>Peacock Watched</strong> <br>Engage with fandoms through personalized 1:1 correspondence</div> </div> </a> </div> </div> <div class="grid-item custom" data-post-id="674b2d215f7fa" data-case-filter-terms="[""]" > <a href="https://view-su2.highspot.com/viewer/65f21a3344f00505d1d2172b" data-title="<strong>Virtual Concessions</strong> <br>Provide a seamless, virtual snack ordering experience" class="mp_track" target="_blank"> <div class="grid-item__thumb"> <img src="https://together.nbcuni.com/wp-content/uploads/sites/3/2024/03/VirtualConcessions-399x230.png" alt="<strong>Virtual Concessions</strong> <br>Provide a seamless, virtual snack ordering experience"/> </div> </a> <div class="grid-item__details"> <a href="https://view-su2.highspot.com/viewer/65f21a3344f00505d1d2172b" target="_blank"> <div class="info"> <div class="title"><strong>Virtual Concessions</strong> <br>Provide a seamless, virtual snack ordering experience</div> </div> </a> </div> </div> <div class="grid-item custom" data-post-id="674b2d215f874" data-case-filter-terms="[""]" > <a href="https://view-su2.highspot.com/viewer/65f30a2ce926d18856b3921c" data-title="<strong>AI Curator</strong> <br>Inspire audiences to plan anything from 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<a href="https://view-su2.highspot.com/viewer/65e76777007e919afd45256c" data-title="<strong>Binge Ad (Peacock Only)</strong> <br>Reward viewers with an ad-free episode during a binge session" class="mp_track" target="_blank"> <div class="grid-item__thumb"> <img src="https://together.nbcuni.com/wp-content/uploads/sites/3/2024/03/BingeAd-399x230.png" alt="<strong>Binge Ad (Peacock Only)</strong> <br>Reward viewers with an ad-free episode during a binge session"/> </div> </a> <div class="grid-item__details"> <a href="https://view-su2.highspot.com/viewer/65e76777007e919afd45256c" target="_blank"> <div class="info"> <div class="title"><strong>Binge Ad (Peacock Only)</strong> <br>Reward viewers with an ad-free episode during a binge session</div> </div> </a> </div> </div> <div class="grid-item custom" data-post-id="674b2d2162952" data-case-filter-terms="[""]" > <a href="https://view-su2.highspot.com/viewer/65e760cf75df9a7ce98559ce" data-title="<strong>Pod Bounce (Peacock Only)</strong> 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<br>Spotlight brand sponsorship and reduce film-viewing interruptions"/> </div> </a> <div class="grid-item__details"> <a href="https://view-su2.highspot.com/viewer/65e762150fefcd864d5ed2f5" target="_blank"> <div class="info"> <div class="title"><strong>Cinematic Experience (Peacock Only)</strong> <br>Spotlight brand sponsorship and reduce film-viewing interruptions</div> </div> </a> </div> </div> </div> </div> </div> </div> </div> <div id="ProgramGrid" class="first-grid"> <div class="container"> <div class="grid-items grid-items--grid collapsed collapsed-default"> <div class="row"> <div class="grid-items__header"> <strong>Commerce Suite</strong><br><font size="4">Inspiring commerce at the intersection of technology, storytelling and IP</font> <a href="#" class="js-expand grid-items__collapse"> <div>Expand</div></a> </div> </div> <div class="grid-items__collapsible-container"> <div class="row grid-items__content"> <div class="grid-item custom" data-post-id="674b2d2168897" 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class="title"><strong>Retail Media Solutions</strong> <br>Unlock retail media growth with NBCU through incrementality</div> </div> </a> </div> </div> <div class="grid-item custom" data-post-id="674b2d2168c77" data-case-filter-terms="[""]" > <a href="https://view-su2.highspot.com/viewer/65f2201e98f85325dc80b3e0" data-title="<strong>Native Digital Experiences: Apple News</strong> <br>Drive conversions in a premium content environment" class="mp_track" target="_blank"> <div class="grid-item__thumb"> <img src="https://together.nbcuni.com/wp-content/uploads/sites/3/2024/03/AppleNewsOpt2-399x230.png" alt="<strong>Native Digital Experiences: Apple News</strong> <br>Drive conversions in a premium content environment"/> </div> </a> <div class="grid-item__details"> <a href="https://view-su2.highspot.com/viewer/65f2201e98f85325dc80b3e0" target="_blank"> <div class="info"> <div class="title"><strong>Native Digital Experiences: Apple News</strong> <br>Drive conversions in a premium content environment</div> </div> </a> </div> </div> <div class="grid-item custom" data-post-id="674b2d2168d02" data-case-filter-terms="[""]" > <a href="https://view-su2.highspot.com/viewer/65f2201e98f85325dc80b3e0" data-title="<strong>Native Digital Experiences: Contextual Widget</strong> <br>Feature products to purchase using contextual information" class="mp_track" target="_blank"> <div class="grid-item__thumb"> <img src="https://together.nbcuni.com/wp-content/uploads/sites/3/2024/03/Contexual-Widget-399x230.png" alt="<strong>Native Digital Experiences: Contextual Widget</strong> <br>Feature products to purchase using contextual information"/> </div> </a> <div class="grid-item__details"> <a href="https://view-su2.highspot.com/viewer/65f2201e98f85325dc80b3e0" target="_blank"> <div class="info"> <div class="title"><strong>Native Digital Experiences: Contextual Widget</strong> <br>Feature products to purchase using contextual information</div> </div> </a> </div> </div> <div class="grid-item custom" data-post-id="674b2d2168d81" data-case-filter-terms="[""]" > <a href="https://view-su2.highspot.com/viewer/65f2201e98f85325dc80b3e0" data-title="<strong>Native Digital Experiences: Shoppable Editorial</strong> <br>Align shoppable content with curated videos and articles" class="mp_track" target="_blank"> <div class="grid-item__thumb"> <img src="https://together.nbcuni.com/wp-content/uploads/sites/3/2024/03/ShoppableEditorial-399x230.png" alt="<strong>Native Digital Experiences: Shoppable Editorial</strong> <br>Align shoppable content with curated videos and articles"/> </div> </a> <div class="grid-item__details"> <a href="https://view-su2.highspot.com/viewer/65f2201e98f85325dc80b3e0" target="_blank"> <div class="info"> <div class="title"><strong>Native Digital Experiences: Shoppable Editorial</strong> <br>Align shoppable content with curated videos and articles</div> </div> </a> </div> </div> <div class="grid-item custom" data-post-id="674b2d2168e1d" data-case-filter-terms="[""]" > <a href="https://view-su2.highspot.com/viewer/65f22a0a5486a332e4134d39" data-title="<strong>NBCU Marketplace powered by NBCU Checkout</strong> <br>Create seamless transactions with embedded shopping carts" class="mp_track" target="_blank"> <div class="grid-item__thumb"> <img src="https://together.nbcuni.com/wp-content/uploads/sites/3/2024/03/CheckOut-399x230.png" alt="<strong>NBCU Marketplace powered by NBCU Checkout</strong> <br>Create seamless transactions with embedded shopping carts"/> </div> </a> <div class="grid-item__details"> <a href="https://view-su2.highspot.com/viewer/65f22a0a5486a332e4134d39" target="_blank"> <div class="info"> <div class="title"><strong>NBCU Marketplace powered by NBCU Checkout</strong> <br>Create seamless transactions with embedded shopping carts</div> </div> </a> </div> </div> </div> </div> </div> </div> </div> <div id="ProgramGrid" class="first-grid"> <div class="container"> <div class="grid-items grid-items--grid collapsed collapsed-default"> <div class="row"> <div class="grid-items__header"> <strong>Sponsorship Suite</strong><br><font size="4">Connecting brands to content and culture</font> <a href="#" class="js-expand grid-items__collapse"> <div>Expand</div></a> </div> </div> <div class="grid-items__collapsible-container"> <div class="row grid-items__content"> <div class="grid-item custom" data-post-id="674b2d216ddba" data-case-filter-terms="[""]" > <a href="https://view-su2.highspot.com/viewer/65e78029007e91f0cdeb945e" data-title="<strong>Curator Ad (Peacock Only)</strong> <br>Integrate your brand based on moods, genres, and other themes" class="mp_track" target="_blank"> <div class="grid-item__thumb"> <img src="https://together.nbcuni.com/wp-content/uploads/sites/3/2024/03/CuratorAd-1-399x230.png" alt="<strong>Curator Ad (Peacock Only)</strong> <br>Integrate your brand based on moods, genres, and other themes"/> </div> </a> <div class="grid-item__details"> <a 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Only)</strong> <br>Offer an unobtrusive ad experience during pauses</div> </div> </a> </div> </div> <div class="grid-item custom" data-post-id="674b2d216def3" data-case-filter-terms="[""]" > <a href="https://view-su2.highspot.com/viewer/65e77fe81b3de6f589d47d7b" data-title="<strong>Power Break (Peacock Only)</strong> <br>Supercharge your Pause Ad to customize creative elements" class="mp_track" target="_blank"> <div class="grid-item__thumb"> <img src="https://together.nbcuni.com/wp-content/uploads/sites/3/2024/03/Powerbreak-Ad-399x230.png" alt="<strong>Power Break (Peacock Only)</strong> <br>Supercharge your Pause Ad to customize creative elements"/> </div> </a> <div class="grid-item__details"> <a href="https://view-su2.highspot.com/viewer/65e77fe81b3de6f589d47d7b" target="_blank"> <div class="info"> <div class="title"><strong>Power Break (Peacock Only)</strong> <br>Supercharge your Pause Ad to customize creative elements</div> </div> </a> </div> </div> <div class="grid-item custom" 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</div> <section id="" class="CopyContent event-section event-section event-section_center is-associated-section "> <div class="container"> <div class="row row_flex row_flex_md"> <div class="content"></div> <div class="event-content__flex-content"> <div class="flex-content flex-content_3 flex-content_row"> <div class="flex-content__content flex-content__content_center"> <div class="flex-content__text_stat" style="color:#5857d7"><p style="font-size: 45px">93%</p> </div> <div class="flex-content__content-wrapper"> <div class="flex-content__content-item"><p>appreciate Ad Innovations</p> <p>over standard ads</p> </div> </div> </div> <div class="flex-content__content flex-content__content_center"> <div class="flex-content__text_stat" style="color:#5857d7"><p style="font-size: 45px">77%</p> </div> <div class="flex-content__content-wrapper"> <div class="flex-content__content-item"><p>would consider</p> <p>purchasing the brand</p> </div> </div> </div> <div class="flex-content__content flex-content__content_center"> <div class="flex-content__text_stat" style="color:#5857d7"><p style="font-size: 45px">+14%</p> </div> <div class="flex-content__content-wrapper"> <div class="flex-content__content-item"><p>lift in</p> <p>actions taken</p> </div> </div> </div> </div> </div> </div> </div> </section> <div class="CopyContent "> <div class="container"> <div class="row"> <div class="copy-content flexible-links "></div> </div> </div> </div> <div class="cta-button-wrapper center "> <a href="https://together.nbcuni.com/advertise/" target="" class="rounded-button black fc-cta-button link">Advertise With Us</a> </div> <div id="ProgramGrid" class=""> <div class="container"> <div class="grid-items grid-items--grid"> <div class="row"> <div class="grid-items__header"> Related Content </div> </div> <div class="grid-items__collapsible-container"> <div class="row grid-items__content"> <div class="grid-item custom" data-post-id="674b2d217685f" data-case-filter-terms="[""]" > <a 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