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Media in Canada
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width="623" height="350" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/11/rona-barrie-south-5-623x350.jpg" class="attachment-featured size-featured wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/11/rona-barrie-south-5-623x350.jpg 623w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/11/rona-barrie-south-5-100x57.jpg 100w" sizes="(max-width: 623px) 100vw, 623px" /> </div></div> <div class="featuredText"> <h2>Cossette Media named Rona’s lead agency</h2> <span class="excerptBlurb"><p>The new agency鈥檚 mandate covers the Rona+ and Rona banners across all traditional and digital channels.</p> </span> </div> </a> <div class="entryInfoStrip clearfloat"> <div class="authorBio"> <a href="https://mediaincanada.com/author/psummerfield/" target="_self"> By Patti Summerfield </a> </div> <div class="dateStrip">November 20, 2024</div> </div> </li> <li class="featuredPost"> <a class="featuredLink 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class="entryInfoStrip clearfloat"> <div class="authorBio"> <a href="https://mediaincanada.com/author/ghudson/" target="_self"> By Greg Hudson </a> </div> <div class="dateStrip">November 20, 2024</div> </div> </li> <li class="featuredPost"> <a class="featuredLink clearfloat" href="https://mediaincanada.com/2024/11/19/media-buyers-weigh-in-on-blurry-tyson-paul-bout/" title="Media buyers weigh in on blockbuster Tyson-Paul bout"> <div class="featuredLug"><div class="featuredLugPad"> <img width="623" height="350" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/11/netflix-4-623x350.jpg" class="attachment-featured size-featured wp-post-image" alt="" decoding="async" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/11/netflix-4-623x350.jpg 623w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/11/Netflix-4-100x57.jpg 100w" sizes="(max-width: 623px) 100vw, 623px" /> </div></div> <div class="featuredText"> <h2>Media buyers weigh in on blockbuster Tyson-Paul 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development.</p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/ahernandez/" title="Posts by Andrea Hernandez" rel="author">Andrea Hernandez</a></div> </div> <div class="date"> 22 hours ago </div> </div> <!-- <span class="category_wrap"><a href="https://mediaincanada.com/category/digital/" title="Digital">Digital</a></span>--> </div> <!-- .paraShort --> </div> <!-- post_class--> <div class="post-186785 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-chewy tag-maple-leafs tag-mlse tag-scotiabank" > <a href="https://mediaincanada.com/2024/11/21/maple-leafs-ink-deal-with-online-pet-retailer-chewy/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/11/chewy_canada__inc__toronto_maple_leafs_and_chewy_unleash_multi_y-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" 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post_class--> <div class="post-186783 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-radio tag-bell tag-iheartradio tag-mlse-foundation tag-pattison-media tag-rogers tag-toronto-raptors" > <a href="https://mediaincanada.com/2024/11/21/media-news-bell-brings-51-radio-stations-into-the-iheartradio-app/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2017/06/iheartradiocanada-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2017/06/iheartradiocanada-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2017/06/iHeartRadioCanada-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Media News: Bell brings 51 radio stations into the iHeartRadio app</h2> </a> <div class="paraShort"> <p>Meanwhile, Rogers lays off dozens of workers. </p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/ahernandez/" title="Posts by Andrea Hernandez" rel="author">Andrea Hernandez</a></div> </div> <div class="date"> 2 days ago </div> </div> <!-- <span class="category_wrap"><a href="https://mediaincanada.com/category/news/" title="News">News</a><a href="https://mediaincanada.com/category/radio/" title="Radio">Radio</a></span>--> </div> <!-- .paraShort --> </div> <!-- post_class--> <div class="post-186772 post type-post status-publish format-standard has-post-thumbnail hentry category-digital tag-black-friday tag-cossette-media tag-decathlon tag-marie-lou-blais tag-rethink" > <a href="https://mediaincanada.com/2024/11/21/behind-the-buy-decathlon-prioritizes-social-for-its-black-friday-campaign/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/11/decathlon-1-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/11/decathlon-1-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/11/Decathlon-1-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Behind the Buy: Decathlon prioritizes social for its Black Friday campaign</h2> </a> <div class="paraShort"> <p>The retailer is offering shoppers a healthy alternative to offset financial and mental stress.</p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/ahernandez/" title="Posts by Andrea Hernandez" rel="author">Andrea Hernandez</a></div> </div> <div class="date"> 2 days ago </div> </div> <!-- <span class="category_wrap"><a href="https://mediaincanada.com/category/digital/" title="Digital">Digital</a></span>--> </div> <!-- .paraShort --> </div> <!-- post_class--> <div class="post-186742 post type-post status-publish format-standard has-post-thumbnail hentry category-experiential tag-broken-heart-love-affair tag-dairy-farmers-of-ontario tag-hype tag-lifelong-crush tag-middle-child tag-starcom" > <a href="https://mediaincanada.com/2024/11/20/dairy-farmers-of-ontario-brings-milk-and-cookie-tradition-for-santa-to-a-pop-up/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/11/dairy-farmers-of-ontario-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/11/dairy-farmers-of-ontario-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/11/Dairy-Farmers-of-Ontario-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Dairy Farmers of Ontario brings milk and cookie tradition for Santa to a pop-up</h2> </a> <div class="paraShort"> <p>The activation is the first of its kind launched by the brand to support its annual Christmas donation.</p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/ahernandez/" title="Posts by Andrea Hernandez" rel="author">Andrea Hernandez</a></div> </div> <div class="date"> 3 days ago </div> </div> <!-- <span class="category_wrap"><a href="https://mediaincanada.com/category/experiential/" title="Experiential">Experiential</a></span>--> </div> <!-- .paraShort --> </div> <!-- post_class--> <div class="post-186711 post type-post status-publish format-standard has-post-thumbnail hentry category-research category-television tag-adease tag-adease-tv tag-mcdonalds tag-the-brick-warehouse tag-tv-buying" > <a href="https://mediaincanada.com/2024/11/20/the-brick-moves-to-the-top-mcdonalds-remains-in-second-place-adease-tv/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/the-brick-1-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/the-brick-1-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/10/The-Brick-1-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">The Brick moves to the top, McDonald’s remains in second place: AdEase TV</h2> </a> <div class="paraShort"> <p>In the week of Nov. 11 to 17, the retail notched up 2,108 combined incidences.</p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/ahernandez/" title="Posts by Andrea Hernandez" rel="author">Andrea Hernandez</a></div> </div> <div class="date"> 3 days ago </div> </div> <!-- <span class="category_wrap"><a href="https://mediaincanada.com/category/research/" title="Research">Research</a><a href="https://mediaincanada.com/category/television/" title="Television">Television</a></span>--> </div> <!-- .paraShort --> </div> <!-- post_class--> <div class="post-186750 post type-post status-publish format-standard has-post-thumbnail hentry category-digital category-news category-social tag-blueskly tag-devon-macdonald tag-horizon-media tag-involved-media tag-kate-dorofeeva tag-mat-horst tag-omnicom tag-phd tag-sean-dixon tag-sonia-carreno tag-tiktok" > <a href="https://mediaincanada.com/2024/11/20/is-x-winning-back-canadian-advertisers/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/11/julian-christ-0i21xhfgw0e-unsplash-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/11/julian-christ-0i21xhfgw0e-unsplash-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/11/julian-christ-0I21xHfgw0E-unsplash-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Is X winning back Canadian advertisers?</h2> </a> <div class="paraShort"> <p>X has been improving its brand safety efforts but agencies and advertisers are still proceeding with caution.</p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/psummerfield/" title="Posts by Patti Summerfield" rel="author">Patti Summerfield</a></div> </div> <div class="date"> 3 days ago </div> </div> <!-- <span class="category_wrap"><a href="https://mediaincanada.com/category/digital/" title="Digital">Digital</a><a href="https://mediaincanada.com/category/news/" title="News">News</a><a href="https://mediaincanada.com/category/social/" title="Social">Social</a></span>--> </div> <!-- .paraShort --> </div> <!-- post_class--> <div class="post-186759 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-doug-mcmillon tag-john-david-rainey tag-walmart-canada" > <a href="https://mediaincanada.com/2024/11/20/walmart-canada-sees-strong-ad-growth/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/11/walmart-1-300x172.jpeg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/11/walmart-1-300x172.jpeg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/11/walmart-1-100x57.jpeg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Walmart Canada sees strong ad growth</h2> </a> <div class="paraShort"> <p>The company is encouraged by customer receptivity to the rise of digital ads, especially ones that show trending items. </p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/clombardo/" title="Posts by Christopher Lombardo" rel="author">Christopher Lombardo</a></div> </div> <div class="date"> 3 days ago </div> </div> <!-- <span class="category_wrap"><a href="https://mediaincanada.com/category/news/" title="News">News</a></span>--> </div> <!-- .paraShort --> </div> <!-- post_class--> <div class="post-186674 post type-post status-publish format-standard has-post-thumbnail hentry category-agencies category-digital category-television tag-advisor-solution tag-dave-pauk tag-samsung-ads" > <a href="https://mediaincanada.com/2024/11/19/samsung-ads-updates-reach-advisor-to-offer-more-audience-intel/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/05/tv-7-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/05/tv-7-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/05/tv-7-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Samsung Ads updates Reach Advisor to offer more audience intel</h2> </a> <div class="paraShort"> <p>First launched in 2023, the company’s updated tool will now provide post-campaign reports in addition to pre-campaign.</p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/ahernandez/" title="Posts by Andrea Hernandez" rel="author">Andrea Hernandez</a></div> </div> <div class="date"> 4 days ago </div> </div> <!-- <span class="category_wrap"><a href="https://mediaincanada.com/category/agencies/" title="Agencies">Agencies</a><a href="https://mediaincanada.com/category/digital/" title="Digital">Digital</a><a href="https://mediaincanada.com/category/television/" title="Television">Television</a></span>--> </div> <!-- .paraShort --> </div> <!-- post_class--> <div class="post-186690 post type-post status-publish format-standard has-post-thumbnail hentry category-experiential category-news category-ooh tag-mccain tag-ooh-2 tag-rethink tag-um" > <a href="https://mediaincanada.com/2024/11/19/spotted-mccain-turns-billboards-transport-trucks-and-planes-into-jumbo-coupons/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/11/mccain_foods_canada_jumbo_coupons_for_jumbo_fries__mccain_introd-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/11/mccain_foods_canada_jumbo_coupons_for_jumbo_fries__mccain_introd-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/11/McCain_Foods_Canada_Jumbo_coupons_for_jumbo_fries__McCain_introd-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">Spotted! McCain turns billboards, transport trucks and planes into jumbo coupons</h2> </a> <div class="paraShort"> <p>To launch its Jumbo Crinkle Cut Fries, the frozen food brand is dropping giant coupons in cities across Canada. </p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/ghudson/" title="Posts by Greg Hudson" rel="author">Greg Hudson</a></div> </div> <div class="date"> 4 days ago </div> </div> <!-- <span class="category_wrap"><a href="https://mediaincanada.com/category/experiential/" title="Experiential">Experiential</a><a href="https://mediaincanada.com/category/news/" title="News">News</a><a href="https://mediaincanada.com/category/ooh/" title="Out Of Home">Out Of Home</a></span>--> </div> <!-- .paraShort --> </div> <!-- post_class--> <div class="post-186655 post type-post status-publish format-standard has-post-thumbnail hentry category-radio category-research tag-adease tag-adease-radio tag-mcdonalds tag-radio-buying tag-spence-diamonds" > <a href="https://mediaincanada.com/2024/11/19/mcdonalds-stays-at-the-top-of-adeases-radio-ranking/"> <div class="listpost"><div class="listpostLug"> <img width="300" height="172" src="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/03/mcdonalds-8-300x172.jpg" class="attachment-sidebar size-sidebar wp-post-image" alt="" decoding="async" srcset="https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/03/mcdonalds-8-300x172.jpg 300w, https://cdn.mediaincanada.com/wp/wp-content/uploads/2024/03/McDonalds-8-100x57.jpg 100w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <h2 class="postTitle">McDonald’s stays at the top of AdEase’s radio ranking</h2> </a> <div class="paraShort"> <p>With 7,869 combined occurrences, the QSR landed first in Vancouver, Calgary and Edmonton.</p> <div class="byline"> <div class="author"> <div class="author_name">By <a href="https://mediaincanada.com/author/ahernandez/" title="Posts by Andrea Hernandez" rel="author">Andrea Hernandez</a></div> </div> <div class="date"> 4 days ago </div> </div> <!-- <span class="category_wrap"><a href="https://mediaincanada.com/category/radio/" title="Radio">Radio</a><a href="https://mediaincanada.com/category/research/" title="Research">Research</a></span>--> </div> <!-- .paraShort --> </div> <!-- post_class--> <div class="navigation clear"> <div class='wp-pagenavi' role='navigation'> <span aria-current='page' class='current'>1</span><a class="page larger" title="Page 2" href="https://mediaincanada.com/page/2/">2</a><a class="page larger" title="Page 3" href="https://mediaincanada.com/page/3/">3</a><a class="page larger" title="Page 4" href="https://mediaincanada.com/page/4/">4</a><a class="page larger" title="Page 5" href="https://mediaincanada.com/page/5/">5</a><a class="nextpostslink" rel="next" aria-label="Next Page" href="https://mediaincanada.com/page/2/">Next 禄</a> </div> </div> </div><!-- #col1 --> <div id="col2" class="nocontent"> <div id="sidebarUpper" class="clearfloat"> <div class="col2ad clearfloat"> <!-- main category: --> <!-- /1888462/_MIC_Home_MediumRectangle_Top_300x250 --> <div id='div-gpt-ad-1466197853405-3'> <script type='text/javascript'>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1466197853405-3'); 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