Data-ethiek

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itemtype="https://schema.org/BreadcrumbList"><li class="breadcrumb-item" itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><a itemscope itemtype="http://schema.org/WebPage" itemprop="item" itemid="https://ddma.nl" href="https://ddma.nl"><span itemprop="name">Home</span></a><meta itemprop="position" content="1"></li><li class="breadcrumb-item active" aria-current="page" itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><span itemprop="name">Data-ethiek</span><meta itemprop="position" content="2"></li></ol></nav> </div> <h1 class="is-style-ddma mb-4">Data-ethiek</h1> <p class="lead">Vertrouwen in een organisatie is de nummer één voorwaarde voor klanten om gegevens te delen. Om dat vertrouwen op te bouwen en te behouden is alleen voldoen aan wetten en regels niet genoeg. Voor elke organisatie die datagedreven werkt is het van cruciaal belang dat mensen echt het gevoel hebben dat hun gegevens in goede handen zijn. Daarom bouwt DDMA aan een data-ethiekprogramma dat organisaties helpt grip te krijgen op de ethische dillema's binnen hun eigen marketingpraktijk.</p> </div> </div> <div class="banner-image-column | col-lg-4 pr-lg-0"> </div> </div> </div> </div> <div class="container-fluid yard-blocks-grid banner--dark-gray-two-column mb-md-7 mb-5 remove-container-padding"><div class="container"><div class="row no-gutters"> <div class="col-lg-6 yard-blocks-grid-column"><div class="column"> <h2 class="wp-block-heading is-style-ddma" id="workshop-data-ethiek">Workshop: data-ethiek</h2> <p>Deze workshop is een startpunt voor het creëren van een bedrijfsbreed normen- en waardenkader, dat medewerkers helpt beslissingen te nemen over datadilemma’s. We leren je een methodiek aan die je kunt gebruiken om gesprek over data-ethiek binnen jouw organisatie aan te gaan. </p> <div class="yard-blocks-collapse-list yard-blocks-collapse" id="accordion-a396f44c-1dd9-4f53-bb06-28693a8c298a"> <div class="yard-blocks-collapse-item"><div class="yard-blocks-collapse-item__header"> <button class="yard-blocks-collapse-item__button" type="button" data-toggle="collapse" data-target="#collapse-0224109b-c021-4c4c-b2e5-6392daa9fbf9" aria-expanded="false" aria-controls="collapse-0224109b-c021-4c4c-b2e5-6392daa9fbf9"> Wat krijg je? </button> </div><div class="collapse " id="collapse-0224109b-c021-4c4c-b2e5-6392daa9fbf9" data-parent="#accordion-a396f44c-1dd9-4f53-bb06-28693a8c298a"><div class="yard-blocks-collapse-item__body"> <ul class="wp-block-list" id="block-09e4a142-72c7-44bb-8b19-8ff229a146b5"> <li>een ideaal startpunt voor het ontwikkelen van een eigen visie op datagebruik – één organisatiebreed normen- en waardenkader in plaats van meerdere persoonlijke kaders</li> <li>een tijdbesparende methodiek om te bepalen of een nieuw data-idee de ethische toets haalt en zodoende levensvatbaar is</li> <li>een toets voor je bestaande datavisie en het verankeren ervan binnen de organisatie</li> <li>een middel om het databewustzijn binnen je organisatie te vergroten</li> </ul> </div></div></div> <div class="yard-blocks-collapse-item"><div class="yard-blocks-collapse-item__header"> <button class="yard-blocks-collapse-item__button" type="button" data-toggle="collapse" data-target="#collapse-5de267e8-8f25-4396-867d-0309f759eb73" aria-expanded="false" aria-controls="collapse-5de267e8-8f25-4396-867d-0309f759eb73"> Aanmelden </button> </div><div class="collapse " id="collapse-5de267e8-8f25-4396-867d-0309f759eb73" data-parent="#accordion-a396f44c-1dd9-4f53-bb06-28693a8c298a"><div class="yard-blocks-collapse-item__body"><script type="text/javascript"></script> <div class='gf_browser_chrome gform_wrapper gravity-theme gform-theme--no-framework' 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attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } );} ); /* ]]> */ </script> </div></div></div> </div> <div class="wp-block-file"><a id="wp-block-file--media-13430cf9-2785-42db-9f86-c244415f7168" href="https://ddma.nl/wp-content/uploads/2021/07/DDMA-Workshop-Data-Ethiek-1-1.pdf">Download voor meer informatie de brochure<br></a><a href="https://ddma.nl/wp-content/uploads/2021/07/DDMA-Workshop-Data-Ethiek-1-1.pdf" class="wp-block-file__button wp-element-button" download aria-describedby="wp-block-file--media-13430cf9-2785-42db-9f86-c244415f7168">Download</a></div> </div></div> </div></div></div> <div class="container yard-blocks-grid mb-lg-7 mb-md-7 mb-5"><div class=""><div class="row"> <div class="col-lg-12 yard-blocks-grid-column"><div class="column"> <h2 class="wp-block-heading is-style-ddma" id="relevante-publicaties">Relevante publicaties </h2> <div class="yard-blocks-list-posts yard-blocks-list-posts--three-articles | container px-0"> <div class="row"> <div class="column | col-lg-4 col-md-6 mb-2 mb-md-4"> <div class="card card--default mx-0 border-0"> <div class="card-img-top position-relative overflow-hidden"> <img decoding="async" class="card-img-bg" src="https://ddma.nl/wp-content/uploads/2021/08/ethiek-600x450-1.jpg" alt="" loading="lazy"> <div class="card-read-more"> Lees meer </div> </div> <div class="card-body"> <div class="d-flex flex-wrap align-items-center mb-1 mb-md-2"> <span class="card-label | d-inline-block mr-2"> Data-ethiek </span> <span class="card-label-separator | mr-2">|</span> <time datetime="2021-02-17" class="date date-- card-date"> 17 februari 2021 </time> </div> <h3 class="card-title"> <a class="a-linkable-area" href="https://ddma.nl/kennisbank/ddma-formuleert-uitgangspunten-voor-het-gebruik-van-data/">DDMA formuleert uitgangspunten voor het gebruik van data</a> </h3> </div> </div> </div> <div class="column | col-lg-4 col-md-6 mb-2 mb-md-4"> <div class="card card--default mx-0 border-0"> <div class="card-img-top position-relative overflow-hidden"> <img decoding="async" class="card-img-bg" src="https://ddma.nl/wp-content/uploads/2024/11/Zaak-Meta-en-Schrems-Openbare-data-is-geen-vrijbrief-voor-gepersonaliseerde-advertenties-768x512.jpg" alt="" loading="lazy"> <div class="card-read-more"> Lees meer </div> </div> <div class="card-body"> <div class="d-flex flex-wrap align-items-center mb-1 mb-md-2"> <span class="card-label | d-inline-block mr-2"> AVG </span> <span class="card-label-separator | mr-2">|</span> <time datetime="2024-11-07" class="date date-- card-date"> 7 november 2024 </time> </div> <h3 class="card-title"> <a class="a-linkable-area" href="https://ddma.nl/kennisbank/zaak-meta-en-schrems-openbare-data-is-geen-vrijbrief-voor-gepersonaliseerde-advertenties/">Zaak Meta en Schrems: Openbare data is geen vrijbrief voor gepersonaliseerde advertenties</a> </h3> </div> </div> </div> <div class="column | col-lg-4 col-md-6 mb-2 mb-md-4"> <div class="card card--default mx-0 border-0"> <div class="card-img-top position-relative overflow-hidden"> <img decoding="async" class="card-img-bg" src="https://ddma.nl/wp-content/uploads/2024/10/Duurzaamheidsclaims-in-marketing-wat-mag-en-wanneer-is-sprake-van-misleiding-768x512.jpg" alt="" loading="lazy"> <div class="card-read-more"> Lees meer </div> </div> <div class="card-body"> <div class="d-flex flex-wrap align-items-center mb-1 mb-md-2"> <span class="card-label | d-inline-block mr-2"> Data-ethiek </span> <span class="card-label-separator | mr-2">|</span> <time datetime="2024-10-03" class="date date-- card-date"> 3 oktober 2024 </time> </div> <h3 class="card-title"> <a class="a-linkable-area" href="https://ddma.nl/kennisbank/duurzaamheidsclaims-in-marketing-wat-mag-en-wanneer-is-sprake-van-misleiding/">Duurzaamheidsclaims in marketing: wat mag en wanneer is sprake van misleiding?</a> </h3> </div> </div> </div> </div> </div> <div class="wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex"> <div class="yard-blocks-button is-style-arrow"><a class="wp-block-button__link wp-element-button" href="https://ddma.nl/kennisbank/?_themes=data-ethiek">Meer over data-ethiek in de kennisbank</a></div> </div> </div></div> </div></div></div> <div class="container yard-blocks-grid"><div class=""><div class="row flex-align-center-center"> <div class="col-lg-3 yard-blocks-grid-column"><div class="column"><div class="wp-block-image is-style-rounded"> <figure class="alignright size-large is-resized"><img decoding="async" width="200" height="200" src="https://ddma.nl/wp-content/uploads/2021/07/Mark-Kramer-KLM.jpg" alt="Mark Kramer - KLM" class="wp-image-893" style="width:170px;height:170px" srcset="https://ddma.nl/wp-content/uploads/2021/07/Mark-Kramer-KLM.jpg 200w, https://ddma.nl/wp-content/uploads/2021/07/Mark-Kramer-KLM-150x150.jpg 150w" sizes="(max-width: 200px) 100vw, 200px" /></figure></div></div></div> <div class="col-lg-6 yard-blocks-grid-column"><div class="column"> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>De DDMA workshop data-ethiek in de praktijk heeft me echt geholpen om heldere uitgangspunten voor datagebruik te creëren voor KLM.</p> <cite>Mark Kramer, Director Customer Experience bij KLM</cite></blockquote> </div></div> </div></div></div> <div class="container yard-blocks-grid"><div class=""><div class="row flex-align-center-center"> <div class="col-lg-6 yard-blocks-grid-column"><div class="column"> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>De nieuwe inzichten uit deze workshop hebben ervoor gezorgd dat ik bij een Data Protection Impact Assessment (DPIA) ook ethische vragen stel aan de business.</p> <cite>Michiel van Schaijck, Privacy Officer bij Nederlandse Spoorwegen</cite></blockquote> </div></div> <div class="col-lg-3 yard-blocks-grid-column"><div class="column"> <figure class="wp-block-image size-large is-resized is-style-rounded"><img decoding="async" width="200" height="200" src="https://ddma.nl/wp-content/uploads/2021/07/Michiel-van-Schaijk-NS.jpg" alt="Michiel van Schaick - Nederlandse Spoorwegen" class="wp-image-900" style="width:174px;height:174px" srcset="https://ddma.nl/wp-content/uploads/2021/07/Michiel-van-Schaijk-NS.jpg 200w, https://ddma.nl/wp-content/uploads/2021/07/Michiel-van-Schaijk-NS-150x150.jpg 150w" sizes="(max-width: 200px) 100vw, 200px" /></figure> </div></div> </div></div></div> </main> <div class="newsletter-container | container"> <div class="newsletter p-4 p-lg-5 bg-secondary my-7"> <div class="row"> <div class="col-md-6"> <div class="newsletter-column"> <h2 class="is-style-ddma text-primary mb-4">Op de hoogte blijven?</h2> <a href="/aanmelden-nieuwsbrief/" class="btn-arrow | btn btn-primary">Meld je aan voor onze nieuwsbrief</a> </div> </div> <div class="col-md-6"> <div class="seperator pt-4 pt-md-0 pl-md-5 pr-md-6 pb-md-3 h-100"> <h2 class="is-style-ddma text-primary mb-4">Meer weten?</h2> <div class="is-style-arrow | d-flex align-items-center flex-wrap justify-content-between"> <a href="/over-ons/wie-we-zijn/" class="wp-block-button__link has-white-background-color"> Dit bieden wij </a> <a href="/word-lid/" class="wp-block-button__link has-white-background-color"> Word lid </a> </div> </div> </div> </div> </div> </div> </div> <footer class="footer bg-secondary"> <div class="container | py-5"> <div class="row"> <div class="col-sm-6 col-lg-4"> <div class="sidebar-footer-1 widget_block " id="block-3"><div class="inner-wrapper"> <h2 class="wp-block-heading" id="contact">Contact</h2> </div></div><div class="sidebar-footer-1 widget_block widget_text " id="block-23"><div class="inner-wrapper"> <p><strong>DDMA</strong><br><strong>Data-Driven Marketing Association<br></strong>WG-Plein 185<br>1054 SC Amsterdam<br><strong>T </strong><a href="tel:0204528413">020 4528413</a><br><strong>E </strong><a 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