CINXE.COM
The Titanium Economy: How industrial technology can create a better, faster, stronger America | McKinsey & Company
<!DOCTYPE html><html dir="ltr" lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1.0"/><meta http-equiv="X-UA-Compatible" content="IE=edge"/><script>var McKinsey = {"ArticleTemplate":"","DaysSinceCMSPublication":"29","DisplayDate":"1/1/1","OriginalPublicationDate":"11/22/2024","SitecoreId":"{59D9A3CF-092B-4E4C-AC89-D4C9A1003ABC}","Title":"The Titanium Economy","ArticleType":"","ContentType":"Book - Featured Insights","ServerNumber":"","IsPageRestricted":"false","UserID":"","RegistrationDate":"","LoginStatus":"logged_out","JobTitle":"","CompanyName":"","blogTags":null,"enableRegWall":false}; var pageMetaInformation = {"CurrentLanguage":"en","AlternateLanguages":[{"DisplayName":"English","LanguageCode":"en","Url":"/featured-insights/mckinsey-on-books/the-titanium-economy"}],"NavigationLink":"featured-insights","ActiveItemId":"{3B4756D0-2A01-44CA-B37A-B4CA73D83717}","OfficeCode":"","MiniSiteId":""};</script><link rel="icon" href="/favicon.ico"/><link href="https://www.mckinsey.com/redesign/resources/css/styles-rc.css" rel="stylesheet"/><link rel="manifest" href="/manifest.json"/><link rel="dns-prefetch" href="//cdn.dynamicyield.com"/><link rel="dns-prefetch" href="//st.dynamicyield.com"/><link rel="dns-prefetch" href="//rcom.dynamicyield.com"/><link rel="dns-prefetch" href="//cdn.cookielaw.org"/><link rel="preconnect" href="//assets.adobedtm.com"/><link rel="preconnect" href="//connect.facebook.net"/><link rel="preconnect" href="//static.hotjar.com"/><link rel="preload" as="font" href="/next-static/fonts/bower/Bower-Bold.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/regular/McKinseySans-Regular.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/medium/McKinseySans-Medium.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/light/McKinseySans-Light.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/italic/McKinseySans-Italic.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/light-italic/McKinseySans-LightItalic.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/medium-italic/McKinseySans-MediumItalic.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Light.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Regular.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Medium.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Bold.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-sans-jp/NotoSansJP-Black.ttf" type="font/ttf" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/noto-serif-jp/NotoSerifJP-Bold.ttf" type="font/ttf" crossorigin=""/><title>The Titanium Economy: How industrial technology can create a better, faster, stronger America | McKinsey & Company</title><meta name="apple-itunes-app" content="app-id=674902075"/><link rel="apple-touch-icon" sizes="57x57" href="/next-static/images/mck-touch-icon-57x57.png"/><link rel="apple-touch-icon" sizes="72x72" href="/next-static/images/mck-touch-icon-72x72.png"/><link rel="apple-touch-icon" sizes="114x114" href="/next-static/images/mck-touch-icon-114x114.png"/><link rel="apple-touch-icon" sizes="144x144" href="/next-static/images/mck-touch-icon-144x144.png"/><link rel="apple-touch-icon" sizes="152x152" href="/next-static/images/mck-touch-icon-152x152.png"/><link rel="apple-touch-icon" sizes="167x167" href="/next-static/images/mck-touch-icon-167x167.png"/><link rel="apple-touch-icon" sizes="180x180" href="/next-static/images/mck-touch-icon-180x180.png"/><meta content="no-referrer-when-downgrade" name="referrer"/><meta content="McKinsey & Company" property="og:site_name" name="site_name"/><meta content="The Titanium Economy" property="og:title" name="title"/><meta content="In <em>The Titanium Economy</em>, McKinsey partners Asutosh Padhi, Gaurav Batra, and Nick Santhanam reveal this under-appreciated and under-valued sector of the economy for what it really is: a reliable source of high-paying, domestic jobs and soaring stock prices鈥攁 bright spot in an economy that has too often been buffeted by external shocks." property="og:description" name="description"/><meta content="https://www.mckinsey.com/featured-insights/mckinsey-on-books/the-titanium-economy" name="url" property="og:url"/><meta content="index,follow,all" name="robots"/><meta content="https://www.mckinsey.com/~/media/mckinsey/featured%20insights/mckinsey%20books/the%20titanium%20economy/titanium_3d-1536x1536-hero-trans.png" property="og:image" name="image"/><meta content="{59D9A3CF-092B-4E4C-AC89-D4C9A1003ABC}" name="sid"/><link href="https://www.mckinsey.com/featured-insights/mckinsey-on-books/the-titanium-economy" rel="canonical"/><meta content="Monthly Highlights" name="practice-name"/><meta content="N02" name="practice-code"/><meta content="summary_large_image" name="twitter:card"/><meta content="@mckinsey" name="twitter:site"/><meta content="The Titanium Economy" name="twitter:title"/><meta content="In <em>The Titanium Economy</em>, McKinsey partners Asutosh Padhi, Gaurav Batra, and Nick Santhanam reveal this under-appreciated and under-valued sector of the economy for what it really is: a reliable source of high-paying, domestic jobs and soaring stock prices鈥攁 bright spot in an economy that has too often been buffeted by external shocks." name="twitter:description"/><meta content="https://www.mckinsey.com/~/media/mckinsey/featured%20insights/mckinsey%20books/the%20titanium%20economy/titanium_3d-1536x1536-hero-trans.png?mw=677&car=42:25" name="twitter:image"/><meta content="The Titanium Economy" name="twitter:image:alt"/><meta content="McKinsey on Books | Featured Insights" name="searchresults-tags"/><meta content="Book - Featured Insights" name="contenttype"/><meta name="next-head-count" content="55"/><meta name="next-font-preconnect"/><script src="" id="onetrust-wrapperchecker" data-nscript="beforeInteractive">function OptanonWrapperChecker() {}</script><link rel="preload" href="/_next/static/css/e0c1ca92b5263a45.css" as="style"/><link rel="stylesheet" href="/_next/static/css/e0c1ca92b5263a45.css" data-n-g=""/><link rel="preload" href="/_next/static/css/985443d8095c0b48.css" as="style"/><link rel="stylesheet" href="/_next/static/css/985443d8095c0b48.css" data-n-p=""/><noscript data-n-css=""></noscript><script defer="" nomodule="" src="/_next/static/chunks/polyfills-5cd94c89d3acac5f.js"></script><script src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" data-document-language="true" type="text/javascript" data-domain-script="915b5091-0d7e-44d2-a8c4-cf08267e52fe" defer="" data-nscript="beforeInteractive"></script><script src="/_next/static/chunks/webpack.7b31c4548c626f3b.js" defer=""></script><script src="/_next/static/chunks/framework.62bbe2ca94854a85.js" defer=""></script><script src="/_next/static/chunks/main.51e10588adc949ca.js" defer=""></script><script src="/_next/static/chunks/pages/_app.5f99628c3d07543d.js" defer=""></script><script src="/_next/static/chunks/3b1baa31.cd6cdac6158774d8.js" defer=""></script><script src="/_next/static/chunks/7d0bf13e.8f3383787afb45af.js" defer=""></script><script src="/_next/static/chunks/1354.c34ddc4bd7c986c8.js" defer=""></script><script src="/_next/static/chunks/408.2780008a4c2ee197.js" defer=""></script><script src="/_next/static/chunks/pages/%5B%5B...path%5D%5D.eb738e7c87df0dc8.js" defer=""></script><script src="/_next/static/9vYT_fWQKRjfPT7lAZJdB/_buildManifest.js" defer=""></script><script src="/_next/static/9vYT_fWQKRjfPT7lAZJdB/_ssgManifest.js" defer=""></script><script src="/_next/static/9vYT_fWQKRjfPT7lAZJdB/_middlewareManifest.js" defer=""></script> <script>(window.BOOMR_mq=window.BOOMR_mq||[]).push(["addVar",{"rua.upush":"false","rua.cpush":"false","rua.upre":"false","rua.cpre":"false","rua.uprl":"false","rua.cprl":"false","rua.cprf":"false","rua.trans":"","rua.cook":"false","rua.ims":"false","rua.ufprl":"false","rua.cfprl":"false","rua.isuxp":"false","rua.texp":"norulematch","rua.ceh":"false","rua.ueh":"false","rua.ieh.st":"0"}]);</script> <script>!function(a){var e="https://s.go-mpulse.net/boomerang/",t="addEventListener";if("False"=="True")a.BOOMR_config=a.BOOMR_config||{},a.BOOMR_config.PageParams=a.BOOMR_config.PageParams||{},a.BOOMR_config.PageParams.pci=!0,e="https://s2.go-mpulse.net/boomerang/";if(window.BOOMR_API_key="TURRK-8ADJT-WDUC5-TC32E-KV9ND",function(){function n(e){a.BOOMR_onload=e&&e.timeStamp||(new Date).getTime()}if(!a.BOOMR||!a.BOOMR.version&&!a.BOOMR.snippetExecuted){a.BOOMR=a.BOOMR||{},a.BOOMR.snippetExecuted=!0;var i,_,o,r=document.createElement("iframe");if(a[t])a[t]("load",n,!1);else if(a.attachEvent)a.attachEvent("onload",n);r.src="javascript:void(0)",r.title="",r.role="presentation",(r.frameElement||r).style.cssText="width:0;height:0;border:0;display:none;",o=document.getElementsByTagName("script")[0],o.parentNode.insertBefore(r,o);try{_=r.contentWindow.document}catch(O){i=document.domain,r.src="javascript:var d=document.open();d.domain='"+i+"';void(0);",_=r.contentWindow.document}_.open()._l=function(){var a=this.createElement("script");if(i)this.domain=i;a.id="boomr-if-as",a.src=e+"TURRK-8ADJT-WDUC5-TC32E-KV9ND",BOOMR_lstart=(new Date).getTime(),this.body.appendChild(a)},_.write("<bo"+'dy onload="document._l();">'),_.close()}}(),"".length>0)if(a&&"performance"in a&&a.performance&&"function"==typeof a.performance.setResourceTimingBufferSize)a.performance.setResourceTimingBufferSize();!function(){if(BOOMR=a.BOOMR||{},BOOMR.plugins=BOOMR.plugins||{},!BOOMR.plugins.AK){var e=""=="true"?1:0,t="",n="bdpnbeqxgy4diz2ctxgq-f-5408693a7-clientnsv4-s.akamaihd.net",i="false"=="true"?2:1,_={"ak.v":"39","ak.cp":"19387","ak.ai":parseInt("285213",10),"ak.ol":"0","ak.cr":3,"ak.ipv":4,"ak.proto":"http/1.1","ak.rid":"24587c9c","ak.r":37669,"ak.a2":e,"ak.m":"a","ak.n":"essl","ak.bpcip":"8.222.208.0","ak.cport":57904,"ak.gh":"23.53.33.206","ak.quicv":"","ak.tlsv":"tls1.2","ak.0rtt":"","ak.0rtt.ed":"","ak.csrc":"-","ak.acc":"reno","ak.t":"1732419021","ak.ak":"hOBiQwZUYzCg5VSAfCLimQ==+Mn/ItGr44hfmux1xtjQPdPB3q+6NKwznB9bta1jEptiHMJGc+zLg7y+dDJ1LFrH4MqW+FToJbuBW6OqF1GXZZnRHiENm2ouKk5Po1rOSF3cKBu8WwtAku9lZLfjXeJwTQB4TeD9aVennXJgw5hHNoDfYJ14aPjZbwmMWzHfzC/2OTTn5+h3lmM5WWv2YO9y2O8jHEZbAdBGEoa6siBz7y5E7JdK4aRV7D5jZ/cc+Ncca/aPORimgf6Xo8R7KIl4IixiqIaH4pflDA41gE5OEfoyh6LQ7T59xvD+cFSo1JrAzk1xis4SSLDq/a0sxryZNVa3qwYgPvuT3y62fKXRZK7EYVKCdBaigoMZpzA/ASiIe0263AotThagTUhspyhW1MVpOqlu4E2+shiUhumhyEzpEHomHC4GofS+ve4k2Sc=","ak.pv":"581","ak.dpoabenc":"","ak.tf":i};if(""!==t)_["ak.ruds"]=t;var o={i:!1,av:function(e){var t="http.initiator";if(e&&(!e[t]||"spa_hard"===e[t]))_["ak.feo"]=void 0!==a.aFeoApplied?1:0,BOOMR.addVar(_)},rv:function(){var a=["ak.bpcip","ak.cport","ak.cr","ak.csrc","ak.gh","ak.ipv","ak.m","ak.n","ak.ol","ak.proto","ak.quicv","ak.tlsv","ak.0rtt","ak.0rtt.ed","ak.r","ak.acc","ak.t","ak.tf"];BOOMR.removeVar(a)}};BOOMR.plugins.AK={akVars:_,akDNSPreFetchDomain:n,init:function(){if(!o.i){var a=BOOMR.subscribe;a("before_beacon",o.av,null,null),a("onbeacon",o.rv,null,null),o.i=!0}return this},is_complete:function(){return!0}}}}()}(window);</script></head><body><div id="__next" data-reactroot=""><div class="Layout_mck-c-skipbar__K684J"><a data-component="mdc-c-link" href="#skipToMain" class="mdc-c-button___U4iY2_2734c4f mdc-c-button--primary___Ed-lT_2734c4f mdc-c-button--size-medium"><span class="mdc-c-link__label___Pfqtd_2734c4f">Skip to main content</span></a></div><main class="mck-o-container--outer mdc-u-grid-gutter-xxs" data-layer-region="body" role="main" id="skipToMain"><div class="mck-o-container-universal-header" data-layer-region="hero"></div><div class="mck-o-container mck-o-container__area-c"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="mdc-u-grid mdc-u-grid-col-1 mdc-u-grid-gutter-xxs mck-o-container-universal-body"><div data-component="mdc-c-module-wrapper" data-module-theme="default" data-module-background="transparent" data-module-category="FloatingHero" class="mck-o-md-center mck-c-module-wrapper mck-c-module-wrapper--collapse-top-spacing"><div class="mck-u-screen-only" id="interactive-bespoke-titanium-economy" aria-label="Book jacket cover of Titanium Economy" role="document"></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-general-up mck-c-module-wrapper" data-module-name="general-up"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-u-align-center UpModule_mdc-c-heading--title__4XbMT"><div>The authors<a id="authors"></a></div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start mdc-u-grid-col-md-2 mdc-u-grid-col-lg-3"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/our-people/asutosh-padhi" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="Asutosh Padhi" src="/~/media/mckinsey/featured%20insights/mckinsey%20books/the%20titanium%20economy/asutosh_padhi_profile_1536x864.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/our-people/asutosh-padhi" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Asutosh Padhi</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description"><p>Asutosh is a senior partner and the managing partner for McKinsey in North America, leading the firm across the United States, Canada, and Mexico. He also serves as part of McKinsey’s 15-person global leadership team, and is a member of McKinsey’s Shareholders Council, the firm’s equivalent to a board of directors. Since joining the firm, Asutosh has helped high-performing, iconic industrial companies with functional, business-unit, and enterprise transformations, drawing on his strategic, organizational, and operations expertise.</p></div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="https://www.linkedin.com/in/gaurav-batra-90b7641/" class="mdc-c-link___lBbY1_2734c4f" target="_blank"><picture data-component="mdc-c-picture"><img alt="Gaurav Batra" src="/~/media/mckinsey/featured%20insights/mckinsey%20books/the%20titanium%20economy/batra-gaurav_profile_1536x864.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="https://www.linkedin.com/in/gaurav-batra-90b7641/" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f" target="_blank"><span>Gaurav Batra</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description"><p>Gaurav Batra previously co-led McKinsey & Company’s Advanced Electronics Practice in the Americas. He advised clients on strategy and margin improvement issues, with a particular focus on commercial excellence, pricing, and distributor and channel management. Gaurav also previously led McKinsey’s Advanced Data Analytics (ADA) initiative in the Advanced Electronics Practice to help drive sustainable performance improvement for the firm’s clients.</p> <p>Prior to joining McKinsey, Gaurav worked as a senior business manager of corporate development with Capital One, a leading diversified financial services company in the United States.</p></div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="https://fernweh.com/nick-santhanam/" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="" src="/~/media/mckinsey/our%20people/nick%20santhanam/nick%20santhanam_thumbnail_img.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="https://fernweh.com/nick-santhanam/" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Nick Santhanam</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description"><p>Nick Santhanam is the CEO & President of Fernweh Group. He was formerly a Senior Partner at McKinsey & Company’s Palo Alto Office, where he led North America’s industrial practice. He has co-authored several pieces of McKinsey’s leading industrials research: McKinsey on Industrials, McKinsey on Food Processing and Handling, and McKinsey on Packaging. He is also on the Advisory Board of Smithsonian Libraries.</p></div></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" class="mck-o-edge-to-edge mck-c-module-wrapper BrightCoveGallery_mck-c-brightcove-gallery__QV8uX "><div class="mck-o-container"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing"></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-module-wrapper"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-u-align-center UpModule_mdc-c-heading--title__4XbMT"><div>In the news</div></h2><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f UpModule_mck-c-up__header-dek-container__2p51y UpModule_mck-c-up__header-dek-container--center-aligned__O4IWd"><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7 mck-u-links-inline mdc-u-align-center mck-c-up__dek UpModule_mck-c-up__dek--center-aligned__31mqa"><div class="mdc-o-content-body"><span style="background-color: #ffffff; color: #000000;">Underappreciated, undervalued, and misunderstood: The new fortune in the Titanium Economy</span><br /> —<em>Forbes</em></div></div></div></div><div class="mck-c-up__footer"><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f"><a data-component="mdc-c-link" href="https://www.forbes.com/sites/roslynlayton/2022/10/13/underappreciated-undervalued-and-misunderstood-the-new-fortune-in-the-titanium-economy/?sh=42e968aa7871" class="mck-u-flex-align-center mdc-c-link___lBbY1_2734c4f" aria-label="Link to external web site"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-external-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">View related article</span></a></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-general-up mck-c-module-wrapper" data-module-name="general-up"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start mdc-u-grid-col-md-2 mdc-u-grid-col-lg-3"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span>Investors are learning to love industry again</span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">—<em>Financial Times</em></div></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-left"><a data-component="mdc-c-link" href="https://www.ft.com/content/7629342b-9bd9-461c-b99e-cb3ab4165fb2" class="mdc-c-link___lBbY1_2734c4f" aria-label="Link to external web site"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-external-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">View related article</span></a></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span>‘The Titanium Economy’ review: Making it in America</span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">—<em>Wall Street Journal</em></div></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-left"><a data-component="mdc-c-link" href="https://www.wsj.com/articles/the-titanium-economy-review-making-it-in-america-11665612465" class="mdc-c-link___lBbY1_2734c4f" aria-label="Link to external web site"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-external-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">View related article</span></a></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span>A thriving manufacturing sector is already boosting local economies throughout the U.S.–but it’s often overlooked. Meet the ‘Titanium Economy’</span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">—<em>Fortune</em></div></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-left"><a data-component="mdc-c-link" href="https://fortune.com/2022/10/25/manufacturing-economy-us-workers-overlooked-industry-titanium-economy-asutosh-padhi/" class="mdc-c-link___lBbY1_2734c4f" aria-label="Link to external web site"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-external-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">View related article</span></a></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span>How ‘Titanium Economy’ companies can continue to outperform</span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">—<em>Chief Executive</em></div></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-left"><a data-component="mdc-c-link" href="https://chiefexecutive.net/how-titanium-economy-companies-can-continue-to-outperform/" class="mdc-c-link___lBbY1_2734c4f" aria-label="Link to external web site"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-external-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">View related article</span></a></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span>The quiet manufacturing revolution that’s transforming America</span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">—<em>Fast Company</em></div></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-left"><a data-component="mdc-c-link" href="https://www.fastcompany.com/90800348/titanium-economy-book-exerpt" class="mdc-c-link___lBbY1_2734c4f" aria-label="Link to external web site"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-external-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">View related article</span></a></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span>Making a difference: Manufacturing offers a world of possibility to the United States</span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">—<em>Automation.com</em></div></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-left"><a data-component="mdc-c-link" href="https://www.automation.com/en-us/articles/october-2022/making-difference-manufacturing-possibilities" class="mdc-c-link___lBbY1_2734c4f" aria-label="Link to external web site"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-external-icon"></span><span class="mdc-c-link__label___Pfqtd_2734c4f">View related article</span></a></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-two-up-small mck-c-module-wrapper" data-module-name="two-up-small"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start mdc-u-grid-col-md-2 mdc-u-grid-col-sm-1"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start mck-c-two-up-small__two-up-small-generic-item mck-c-two-up-small TwoUpSmall_mck-c-two-up-small--large__6LR8A GenericItem_mck-c-generic-item__sGwKL"><div class="video-wrapper VideoComponent_mck-c-video-component__K3_eG"><video id="bc-video-6314016673112" data-video-id="6314016673112" data-account="1971571337001" data-player="IzQolWCsY" data-embed="default" data-application-id="" class="video-js GenericItem_mck-c-generic-item__video-component__X8kCu" controls=""></video></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8"><div class="mck-u-links-inline mck-c-generic-item__description">Nick and Gaurav on when the authors first met</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start mck-c-two-up-small__two-up-small-generic-item mck-c-two-up-small TwoUpSmall_mck-c-two-up-small--large__6LR8A GenericItem_mck-c-generic-item__sGwKL"><div class="video-wrapper VideoComponent_mck-c-video-component__K3_eG"><video id="bc-video-6314019043112" data-video-id="6314019043112" data-account="1971571337001" data-player="IzQolWCsY" data-embed="default" data-application-id="" class="video-js GenericItem_mck-c-generic-item__video-component__X8kCu" controls=""></video></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8"><div class="mck-u-links-inline mck-c-generic-item__description">How McKinsey helps Titanium Economy companies</div></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-module-wrapper"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-u-align-center UpModule_mdc-c-heading--title__4XbMT"><div>Praise for The Titanium Economy<a id="praise"></a></div></h2><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f UpModule_mck-c-up__header-dek-container__2p51y UpModule_mck-c-up__header-dek-container--center-aligned__O4IWd"><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7 mck-u-links-inline mdc-u-align-center mck-c-up__dek UpModule_mck-c-up__dek--center-aligned__31mqa"><div class="mdc-o-content-body"><p><strong>“A brilliant and incisive look at what could be the real key to America’s future economic growth—its industrial manufacturing base.”</strong></p> —David Rubenstein, co-founder and co-chairman, the Carlyle Group</div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-general-up mck-c-module-wrapper" data-module-name="general-up"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start mdc-u-grid-col-md-2 mdc-u-grid-col-lg-3"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span><p>“In their fascinating new book, <em>The Titanium Economy</em>, Asutosh Padhi, Gaurav Batra, and Nick Santhanam show that manufacturing is in the midst of a renaissance in the US. The stage is set for a resurgence in America’s industrial prowess, but getting there will require some critical changes in both business and government. <em>The Titanium Economy</em> provides the necessary playbook.”</p></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">—Alan Murray, CEO, Fortune Media</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span><p>“<em>The Titanium Economy</em> formally recognizes a sector that has long punched above its weight—and one that should be at the vital core of the US economy for years to come. This book should be required reading for anyone passionate about the future of manufacturing. An excellent roadmap for how to win in the twenty-first century.”</p></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">—Blake Moret, chairman and CEO, Rockwell Automation</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span><p>“Industrial technology is crucial to sustaining American innovation and competitiveness. <em>The Titanium Economy </em>provides a roadmap for how to breathe new life into the sector and assure its growth long term.” </p></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">—Cindy Niekamp, board member and former senior vice president, PPG Industries</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span><p>“This book not only amplifies how important manufacturing is to national success, but it also inspires the reader to innovate for customer and stockholder value while advocating for a more adaptive, sustainable planet.”</p></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">—David Burritt, president and CEO, US Steel</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span><p><em>“The Titanium Economy</em> illustrates the tremendous possibilities advanced technology brings to our world. The sector presents a once-in-a-lifetime opportunity to redefine what it means to deliver value to our customers, communities, employees, and stakeholders. As this book proves, tech-enabled industrial businesses have an opportunity to lay a new cornerstone as we build America’s economic future. We’ve only begun to scratch the surface of our collective potential to make communities more livable, strengthen national security, and advance human discovery on Earth, and beyond.”</p></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">—Kathy Warden, chair, CEO and president, Northrop Grumman</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span><p>“America, take note: it turns out the invisible, mid-cap industrial technology sector is an engine for jobs, innovation, growth, and high returns. <em>The Titanium Economy</em> makes a compelling case and provides a prescription for regaining US-manufacturing leadership. It is a call to action and a great read!”</p></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">—Linda Fayne Levinson, chair, Clearpath Robotics, and former director, Jacobs, NCR, Hertz, Western Union, Ingram Micro</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span><p>“Innovation in manufacturing has been the backbone of the American economy. This is a timely, compelling, and practical exploration of the underappreciated and arguably misunderstood sector—one that is critical to driving inclusive economic growth for the future.”</p></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">—Michael Lamach, former chairman and CEO, Trane Technologies</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span><p>“Technology is more than headline-grabbing Silicon Valley founders, viral smartphone apps, and sleek products. Technology is the driving force behind a renaissance in many sectors—including manufacturing. <em>The Titanium Economy</em> artfully explores the ways technology and manufacturing are intertwined, and the investments needed—especially in a diverse workforce—to help the sector actualize its potential.”</p></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">—Reshma Saujani, founder, Girls Who Code, and founder and CEO, Marshall Plan for Moms</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span><p>“Manufacturing could become the next great driver of economic growth. <em>The Titanium Economy </em>offers a wonderful recounting of the opportunity at hand and a step-by-step guide for turning potential into reality.”</p></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">—Susan Doniz, chief information officer and senior vice president, information technology and data analytics, The Boeing Company</div></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" class="VideoC_mck-c-video-c__5YVMB mck-c-module-wrapper mck-o-edge-to-edge"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8 mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-u-align-center UpModule_mdc-c-heading--title__4XbMT"><div>Author Talks: How industrial technology is creating a more inclusive economy</div></h2></div><div class="mdc-u-grid mdc-u-grid-col-lg-12"><div class="mdc-u-grid-col-lg-span-10 mdc-u-grid-col-lg-start-2 mdc-u-grid-col-lg-end-12"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL"><div class="video-wrapper VideoComponent_mck-c-video-component__K3_eG"><video id="bc-video-6311952359112" data-video-id="6311952359112" data-account="1971571337001" data-player="IzQolWCsY" data-embed="default" data-application-id="" class="video-js GenericItem_mck-c-generic-item__video-component__X8kCu" controls=""></video></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-9 mdc-u-align-center"><div class="mck-u-links-inline mck-c-generic-item__description">McKinsey reveals 35 cutting-edge companies in the industrial tech sector, highlighting a robust “titanium economy” that creates American jobs and fuels innovation through sustainable, inclusive growth.</div></div></div></div></div></div></div><div class="mck-c-up__footer mck-c-video-c__cta-wrapper"><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-center___ar3mu_2734c4f"><a data-component="mdc-c-link" href="/featured-insights/mckinsey-on-books/author-talks-how-industrial-technology-is-creating-a-more-inclusive-economy" class="mdc-c-button___U4iY2_2734c4f mdc-c-button--secondary___Boipq_2734c4f mdc-c-button--size-large___jwpUy_2734c4f"><span class="mdc-c-link__label___Pfqtd_2734c4f">Read the full interview</span></a></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-general-up mck-c-module-wrapper" data-module-name="general-up"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-u-align-center UpModule_mdc-c-heading--title__4XbMT"><div>Related articles</div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start mdc-u-grid-col-md-2 mdc-u-grid-col-lg-3"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/capabilities/operations/our-insights/delivering-the-us-manufacturing-renaissance" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="" "" src="/~/media/mckinsey/business%20functions/operations/our%20insights/delivering%20the%20us%20manufacturing%20renaissance/delivering%20the%20us%20manufacturing%20renaissance_141829480_thumb_1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Article</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/capabilities/operations/our-insights/delivering-the-us-manufacturing-renaissance" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Delivering the US manufacturing renaissance</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2022-08-29T12:00:00Z">August 29, 2022</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">The stage is set for a manufacturing resurgence in the United States. Can the country’s producers make it happen?</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/featured-insights/sustainable-inclusive-growth/future-of-america/us-manufacturing-the-next-frontier-for-sustainable-inclusive-growth" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="US manufacturing: The next frontier for sustainable, inclusive growth" src="/~/media/mckinsey/featured%20insights/sustainable%20inclusive%20growth/us%20manufacturing%20the%20next%20frontier%20for%20sustainable%20inclusive%20growth/us-manufacturing-the-surprising-1193934778-thumb-1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Podcast</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/featured-insights/sustainable-inclusive-growth/future-of-america/us-manufacturing-the-next-frontier-for-sustainable-inclusive-growth" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>US manufacturing: The next frontier for sustainable, inclusive growth</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2022-04-21T12:00:00Z">April 21, 2022</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">US manufacturing has an outsize impact on the nation’s economy. How can business leaders harness innovation to revitalize...</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/capabilities/operations/our-insights/want-to-drive-inclusive-economic-growth-start-with-manufacturing" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="Factory employee taking notes" src="/~/media/mckinsey/business%20functions/operations/our%20insights/want%20to%20drive%20inclusive%20economic%20growth%20start%20with%20manufacturing/start%20with%20manufacturing_113190056_thumb_1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Commentary</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/capabilities/operations/our-insights/want-to-drive-inclusive-economic-growth-start-with-manufacturing" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Want to drive inclusive economic growth? Start with manufacturing</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2022-01-20T12:00:00Z">January 20, 2022</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">The decline of the US manufacturing industry has contributed to rising inequality and hurt the country’s global competitiveness—a...</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/industries/semiconductors/our-insights/the-semiconductor-decade-a-trillion-dollar-industry" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="Computer processor wafer" src="/~/media/mckinsey/industries/semiconductors/our%20insights/the%20semiconductor%20decade%20a%20trillion%20dollar%20industry/the%20semiconductor%20decade-%20a%20trillion-dollar%20industry_538353855_thumb_1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Article</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/industries/semiconductors/our-insights/the-semiconductor-decade-a-trillion-dollar-industry" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>The semiconductor decade: A trillion-dollar industry</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2022-04-01T12:00:00Z">April 1, 2022</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">The global semiconductor industry is poised for a decade of growth and is projected to become a trillion-dollar industry by 2030....</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/capabilities/operations/our-insights/capturing-the-true-value-of-industry-four-point-zero" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="""" src="/~/media/mckinsey/business%20functions/operations/our%20insights/capturing%20the%20true%20value%20of%20industry%204%20point%200/capturing-1255152271-thumb-1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Article</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/capabilities/operations/our-insights/capturing-the-true-value-of-industry-four-point-zero" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>Capturing the true value of Industry 4.0</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2022-04-13T12:00:00Z">April 13, 2022</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">With digital transformations notoriously difficult to scale up across factory networks, manufacturers may need to slow down to...</div></div></div></div></div><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GeneralUp_mck-c-general-up__generic-item___T5Id GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--with-hover-effect__hmVy2"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><a data-component="mdc-c-link" href="/industries/aerospace-and-defense/our-insights/how-industrial-and-aerospace-and-defense-oems-can-win-the-obsolescence-challenge" class="mdc-c-link___lBbY1_2734c4f"><picture data-component="mdc-c-picture"><img alt="""" src="/~/media/mckinsey/industries/aerospace%20and%20defense/our%20insights/how%20industrial%20and%20aerospace%20and%20defense%20oems%20can%20win%20the%20obsolescence%20challenge/oems-can-win-909998950-thumb-1536x1536.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></a></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>Article</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h5 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><a data-component="mdc-c-link" href="/industries/aerospace-and-defense/our-insights/how-industrial-and-aerospace-and-defense-oems-can-win-the-obsolescence-challenge" class="mdc-c-link-heading___Zggl8_2734c4f mdc-c-link-heading--with-icon___ssPll_2734c4f mdc-c-link___lBbY1_2734c4f"><span>How industrial and aerospace and defense OEMs can win the obsolescence challenge</span></a><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-arrow-right-fat-icon mdc-u-ts-9 mdc-c-heading__icon___TbFKK_2734c4f"></span></h5><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><span class="GenericItem_mck-c-generic-item__display-date__6Py5E"><time dateTime="2022-04-14T12:00:00Z">April 14, 2022</time> - </span><div class="mck-u-links-inline mck-c-generic-item__description GenericItem_mck-c-generic-item__description--with-date__KRltZ">Complex equipment can last for decades, but internal components such as semiconductors have much shorter life cycles. Navigating...</div></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="lightest-grey" data-module-category="StandalonePromo" data-module-gradient-position="top-right" class="mck-c-module-wrapper mck-o-edge-to-edge"><div class="mck-o-container"><div class="UpModule_mck-c-up__irSw8 mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="UpModule_mck-c-up__header__OR_Vx"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-c-heading--title___5qyOB_2734c4f mdc-u-align-center UpModule_mdc-c-heading--title__4XbMT"><div>Order Now</div></h2></div><div class="mck-c-up__content mdc-u-grid mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xl mdc-u-grid--align-start"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--1by4__vpFeq"><div class="GenericItem_mck-c-generic-item__image__F_tIc"><picture data-component="mdc-c-picture"><source media="(min-width: 768px)" srcSet="/~/media/mckinsey/featured%20insights/mckinsey%20books/the%20titanium%20economy/titanium_1536x1536_thumbnail.jpg?cq=50&mw=767&car=16:9&cpy=Center"/><source media="(min-width: 1180px)" srcSet="/~/media/mckinsey/featured%20insights/mckinsey%20books/the%20titanium%20economy/titanium_1536x1536_thumbnail.jpg?cq=50&mw=767&car=16:9&cpy=Center"/><img alt="The Titanium Economy" src="/~/media/mckinsey/featured%20insights/mckinsey%20books/the%20titanium%20economy/titanium_1536x1536_thumbnail.jpg?cq=50&mw=767&car=16:9&cpy=Center" loading="lazy"/></picture></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-5"><span>The Titanium Economy<a id="order-now"></a></span></h3><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description"><p>How Industrial Technology Can Create a Better, Faster, Stronger America<br /> By <a href="/our-people/asutosh-padhi">Asutosh Padhi</a>, <a href="https://www.linkedin.com/in/gaurav-batra-90b7641/">Gaurav Batra</a>, and <a href="https://www.publicaffairsbooks.com/contributor/nick-santhanam/">Nick Santhanam</a></p> <p><a class="btn btn-fill" href="http://www.amazon.com/gp/search/?tag=hacboogrosit-20&search-alias=stripbooks&field-isbn=9781541701892">Amazon</a> <a class="btn btn-fill" href="http://itunes.apple.com/us/book/isbn9781541701892?mt=11&at=1l3vqKK">Apple Books</a> <a class="btn btn-fill" href="http://www.anrdoezrs.net/links/8040641/type/dlg/http:/www.barnesandnoble.com/s/9781541701892">Barnes & Noble</a> <a class="btn btn-fill" href="https://bookshop.org/books/the-titanium-economy-how-industrial-technology-can-create-a-better-faster-stronger-america/9781541701878">Bookshop</a> <a class="btn btn-fill" href="https://play.google.com/store/search?q=9781541701892&c=books&PAffiliateID=1011lmTI">Google Play</a> <a class="btn btn-fill" href="https://www.ebooks.com/en-us/searchapp/searchresults.net?term=9781541701892">eBooks.com</a> <a class="btn btn-fill" href="https://www.kobo.com/us/en/ebook/the-titanium-economy">Kobo</a> </p></div></div></div></div></div></div></div></div></div></div></div></div></main></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"locale":"en","dictionary":{},"sitecoreContext":{"route":{"name":"The Titanium Economy","displayName":"The Titanium Economy","fields":null,"databaseName":"web","deviceId":"fe5d7fdf-89c0-4d99-9aa3-b5fbd009c9f3","itemId":"59d9a3cf-092b-4e4c-ac89-d4c9a1003abc","itemLanguage":"en","itemVersion":1,"layoutId":"ae753eb4-a035-40b4-83bf-4b4438df6742","templateId":"85ff0530-7883-480f-9a4c-82123f72ffd8","templateName":"Universal Base JSS","placeholders":{"jss-main":[{"uid":"18acb685-acc2-43e6-ae42-aaba930ff664","componentName":"BaseTemplate","dataSource":"","fields":{"data":{"baseTemplate":{"name":"The Titanium Economy","id":"59D9A3CF092B4E4CAC89D4C9A1003ABC","displayName":"The Titanium Economy","title":{"jsonValue":{"value":"The Titanium Economy"}},"pageVerificationCodes":{"value":""},"sEOTitle":{"value":"The Titanium Economy: How industrial technology can create a better, faster, stronger America"},"pageSubheader":{"value":""},"Body":{"value":"\u003cp class=\"lead\"\u003eIt\u0026rsquo;s easy to name the companies that have dominated the stock market over the past ten years. Apple, Google, Amazon, Netflix, Facebook鈥搕hese are all among the best-performing stocks for over a decade or more. But here's a company that has performed just as well: HEICO. Or what about Trex? Ever heard of Casella? Or Graco?\u003c/p\u003e\n\u003cp\u003eThese lesser-known companies are all part of a sector known as industrial tech, and together they offer a surprisingly bright future, not just to investors but to workers and our broader communities as well. Their products include aerospace parts, color enamels, and recycled plastic lumber; things consumers don't necessarily buy but which we all rely on for the functioning of our economy. And it turns out it's a booming business.\u003c/p\u003e\n\u003cp\u003eIn \u003cem\u003eThe Titanium Economy\u003c/em\u003e, McKinsey partners Asutosh Padhi, Gaurav Batra, and Nick Santhanam reveal this under-appreciated and under-valued sector of the economy for what it really is: a reliable source of high-paying, domestic jobs and soaring stock prices鈥攁 bright spot in an economy that has too often been buffeted by external shocks. The shining stars in this sector leverage technology while investing in people and processes to drive competitiveness. With retail struggling and internet companies bedeviled by scandals, these companies provide a recipe for both stability and long-term, profitable growth, while also strengthening the backbone of an economic supply chain that has been under siege for several years. This book sets right the perception that good American jobs have disappeared and paints an attainable picture of better times to come for the industry, its constituents, and our economy at large.\u003c/p\u003e\n\u003cp\u003e#TitaniumEconomyBook\u003c/p\u003e"},"addTitleDivider":{"value":""},"standardImage":{"src":"/~/media/mckinsey/featured insights/mckinsey books/the titanium economy/titanium_3d-1536x1536-hero-trans.png","alt":"The Titanium Economy Book cover","height":1536,"width":1536,"Description":""},"displayDate":{"jsonValue":{"value":"0001-01-01T00:00:00Z"}},"description":{"jsonValue":{"value":"In \u003cem\u003eThe Titanium Economy\u003c/em\u003e, McKinsey partners Asutosh Padhi, Gaurav Batra, and Nick Santhanam reveal this under-appreciated and under-valued sector of the economy for what it really is: a reliable source of high-paying, domestic jobs and soaring stock prices\u0026mdash;a bright spot in an economy that has too often been buffeted by external shocks."}},"sEODescription":{"value":""},"uniqueLogo":{"jsonValue":null},"isMinisiteParent":{"value":false},"contactPage":{"value":false},"hideFromNav":{"value":true},"transparentNavBackground":{"value":false},"navigationTitle":{"value":""},"contentType":{"jsonValue":{"name":"Book - Featured Insights","displayName":"Book - Featured Insights","id":"{E3CCCE20-D78E-47EF-9293-1763274ED44B}","fields":{}}},"hideFromSearchEngines":{"boolValue":false},"hideStickySubscriptionBar":{"value":false},"ancestors":[{"id":"B0A80E0CA5034EA1A13C1A6B991300C6","pageTitle":"McKinsey on Books","displayName":"McKinsey on Books"},{"id":"3B4756D02A0144CAB37AB4CA73D83717","pageTitle":"Featured Insights","displayName":"Featured Insights","index":1},{"id":"367E40410C4A4A6D99D77D83F5A73EA7","pageTitle":"Home","displayName":"Home"},{"id":"258857D050FA4C3E8C1155EDFF84A992","pageTitle":"McKinsey","displayName":"McKinsey"},{"id":"0DE95AE441AB4D019EB067441B7C2450","pageTitle":"content","displayName":"Content"},{"id":"11111111111111111111111111111111","pageTitle":"sitecore","displayName":"sitecore"}],"selectedModalSubscriptions":null}}},"placeholders":{"area-c":[{"uid":"a00b124a-cb5d-4457-a54a-b65d18eb823a","componentName":"BespokeInteractive","dataSource":"{2FAFB9F9-E6E5-4A9E-B451-81CF3A74B947}","params":{"Collapse Top Spacing":"1","RenderMode":"{\"Value\":{\"value\":\"medium\"},\"Key\":{\"value\":\"Medium content column width\"}}"},"fields":{"data":{"datasource":{"eyebrow":{"jsonValue":{"value":""}},"accessibilityDescription":{"value":"Book jacket cover of Titanium Economy"},"showDividerLine":{"boolValue":false},"header":{"jsonValue":{"value":""}},"description":{"jsonValue":{"value":""}},"bespokeInteractiveID":{"value":"bespoke/titanium-economy"},"displayNumber":{"value":""}}}}},{"uid":"724a9ce8-6e07-4a3f-ae65-958e8c11258a","componentName":"GeneralUp","dataSource":"{3291CD72-C9D2-4D5D-98FC-72BE3DA6EDD6}","params":{"Section-Title-Header-DekAlignment":"{\"Value\":{\"value\":\"section-header--centered\"},\"Key\":{\"value\":\"Center\"}}","Background Color":"{\"Value\":{\"value\":\"white\"},\"Key\":{\"value\":\"White\"}}","Display Mode":"{\"Value\":{\"value\":\"standard\"},\"Key\":{\"value\":\"Standard\"}}","Module Type":"{\"Value\":{\"value\":\"three-up\"},\"Key\":{\"value\":\"3 UP\"}}","Show Full Dek":"1","Gradient Direction":"{\"Value\":{\"value\":\"top-right\"},\"Key\":{\"value\":\"Top Right\"}}"},"fields":{"data":{"datasource":{"sectionDek":{"jsonValue":{"value":""}},"sectionTitle":{"jsonValue":{"value":"The authors\u003ca id=\"authors\"\u003e\u003c/a\u003e"}},"sectionHeader":{"jsonValue":{"value":""}},"readMoreLink":{"url":"","linkType":"internal","className":"","text":"","target":"","name":"Read More Link","queryString":"","anchor":""},"manualSelection":{"targetItems":[{"url":{"path":"/sitecore/content/mckinsey/modules/global-themes/mckinsey-books/the-titanium-economy/the-authors-1up-medium/asutosh-padh-generic-item"},"description":{"jsonValue":{"value":"\u003cp\u003eAsutosh is a senior partner and the managing partner for McKinsey in North America, leading the firm across the United States, Canada, and Mexico. He also serves as part of McKinsey\u0026rsquo;s 15-person global leadership team, and is a member of McKinsey\u0026rsquo;s Shareholders Council, the firm\u0026rsquo;s equivalent to a board of directors. Since joining the firm, Asutosh has helped high-performing, iconic industrial companies with functional, business-unit, and enterprise transformations, drawing on his strategic, organizational, and operations expertise.\u003c/p\u003e"}},"title":{"jsonValue":{"value":"Asutosh Padhi"}},"eyebrow":{"jsonValue":{"value":""}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":{"jsonValue":{"value":[]}},"contentType":{"jsonValue":{"id":"d9ca650f-b9ec-4b52-959c-71b7d7872d2a","url":"/taxonomy/content-types/flexi","name":"Flexi","displayName":"Flexi","fields":{"Faceted Search":[]}}},"articleType":null,"videoId":{"value":""},"sourcePublication":null,"publicationSource":{"targetItem":null},"externalPublication":null,"standardImage":{"src":"/~/media/mckinsey/featured insights/mckinsey books/the titanium economy/asutosh_padhi_profile_1536x864.jpg","alt":"Asutosh Padhi","height":864,"width":1536,"Description":""},"heroImage":null,"thumbnailImage":null,"template":{"id":"C0C26A6874804ED1A38E8EDF7CD058C0"},"genericItemUrl":{"url":"/our-people/asutosh-padhi","linkType":"internal","text":"","target":"","className":"","queryString":"","anchor":"","targetItem":{"displayName":"Asutosh Padhi"}}},{"url":{"path":"/sitecore/content/mckinsey/modules/global-themes/mckinsey-books/the-titanium-economy/the-authors-1up-medium/gaurav-batra-generic-item"},"description":{"jsonValue":{"value":"\u003cp\u003eGaurav Batra previously co-led McKinsey \u0026amp; Company\u0026rsquo;s Advanced Electronics Practice in the Americas. He advised clients on strategy and margin improvement issues, with a particular focus on commercial excellence, pricing, and distributor and channel management. Gaurav also previously led McKinsey\u0026rsquo;s Advanced Data Analytics (ADA) initiative in the Advanced Electronics Practice to help drive sustainable performance improvement for the firm\u0026rsquo;s clients.\u003c/p\u003e\n\u003cp\u003ePrior to joining McKinsey, Gaurav worked as a senior business manager of corporate development with Capital One, a leading diversified financial services company in the United States.\u003c/p\u003e"}},"title":{"jsonValue":{"value":"Gaurav Batra"}},"eyebrow":{"jsonValue":{"value":""}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":{"jsonValue":{"value":[]}},"contentType":{"jsonValue":{"id":"d9ca650f-b9ec-4b52-959c-71b7d7872d2a","url":"/taxonomy/content-types/flexi","name":"Flexi","displayName":"Flexi","fields":{"Faceted Search":[]}}},"articleType":null,"videoId":{"value":""},"sourcePublication":null,"publicationSource":{"targetItem":null},"externalPublication":null,"standardImage":{"src":"/~/media/mckinsey/featured insights/mckinsey books/the titanium economy/batra-gaurav_profile_1536x864.jpg","alt":"Gaurav Batra","height":864,"width":1536,"Description":""},"heroImage":null,"thumbnailImage":null,"template":{"id":"C0C26A6874804ED1A38E8EDF7CD058C0"},"genericItemUrl":{"url":"https://www.linkedin.com/in/gaurav-batra-90b7641/","linkType":"external","text":"","target":"_blank","className":"","queryString":"","anchor":"","targetItem":null}},{"url":{"path":"/sitecore/content/mckinsey/modules/global-themes/mckinsey-books/the-titanium-economy/the-authors-1up-medium/nick-santhanam-generic-item"},"description":{"jsonValue":{"value":"\u003cp\u003eNick Santhanam is the CEO \u0026amp; President of Fernweh Group. He was formerly a Senior Partner at McKinsey \u0026amp; Company\u0026rsquo;s Palo Alto Office, where he led North America\u0026rsquo;s industrial practice. He has co-authored several pieces of McKinsey\u0026rsquo;s leading industrials research: McKinsey on Industrials, McKinsey on Food Processing and Handling, and McKinsey on Packaging. He is also on the Advisory Board of Smithsonian Libraries.\u003c/p\u003e"}},"title":{"jsonValue":{"value":"Nick Santhanam"}},"eyebrow":{"jsonValue":{"value":""}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":{"jsonValue":{"value":[]}},"contentType":{"jsonValue":{"id":"d9ca650f-b9ec-4b52-959c-71b7d7872d2a","url":"/taxonomy/content-types/flexi","name":"Flexi","displayName":"Flexi","fields":{"Faceted Search":[]}}},"articleType":null,"videoId":{"value":""},"sourcePublication":null,"publicationSource":{"targetItem":null},"externalPublication":null,"standardImage":{"src":"/~/media/mckinsey/our people/nick santhanam/nick santhanam_thumbnail_img.jpg","alt":"","height":399,"width":532,"Description":""},"heroImage":null,"thumbnailImage":null,"template":{"id":"C0C26A6874804ED1A38E8EDF7CD058C0"},"genericItemUrl":{"url":"https://fernweh.com/nick-santhanam/","linkType":"external","text":"","target":"","className":"","queryString":"","anchor":"","targetItem":null}}]}}}}},{"uid":"5a806b05-97e3-4cb6-9156-feb1a69e1454","componentName":"BrightCoveGallery","dataSource":"{22502A9E-096C-4ACF-BCA5-888461184551}","params":{"Background Color":"{\"Value\":{\"value\":\"white\"},\"Key\":{\"value\":\"White\"}}","Gallery Type":"{\"Value\":{\"value\":\"5f7434767be21600228046d3\"},\"Key\":{\"value\":\"Grid Layout\"}}"},"fields":{"data":{"datasource":{"sectionDek":{"jsonValue":{"value":""}},"sectionTitle":{"jsonValue":{"value":""}},"sectionHeader":{"jsonValue":{"value":""}},"videoIDs":{"value":"6311989469112, 6312002782112, 6312001692112"}}}}},{"uid":"0a0a613e-c34d-4ec9-9c6c-e58a677c1a33","componentName":"OneUpSmall","dataSource":"{149F5DEA-151A-449A-B640-AB8A73EF186E}","params":{"Section-Title-Header-DekAlignment":"{\"Value\":{\"value\":\"section-header--centered\"},\"Key\":{\"value\":\"Center\"}}","Background Color":"{\"Value\":{\"value\":\"white\"},\"Key\":{\"value\":\"White\"}}","Hide Eyebrows":"1","Hide Images":"1","Gradient Direction":"{\"Value\":{\"value\":\"top-right\"},\"Key\":{\"value\":\"Top Right\"}}"},"fields":{"data":{"datasource":{"sectionDek":{"jsonValue":{"value":"\u003cspan style=\"background-color: #ffffff; color: #000000;\"\u003eUnderappreciated, undervalued, and misunderstood: The new fortune in the Titanium Economy\u003c/span\u003e\u003cbr /\u003e\n\u0026mdash;\u003cem\u003eForbes\u003c/em\u003e"}},"sectionTitle":{"jsonValue":{"value":"In the news"}},"sectionHeader":{"jsonValue":{"value":""}},"readMoreLink":{"jsonValue":{"value":{"href":"https://www.forbes.com/sites/roslynlayton/2022/10/13/underappreciated-undervalued-and-misunderstood-the-new-fortune-in-the-titanium-economy/?sh=42e968aa7871","text":"View related article","linktype":"external","url":"https://www.forbes.com/sites/roslynlayton/2022/10/13/underappreciated-undervalued-and-misunderstood-the-new-fortune-in-the-titanium-economy/?sh=42e968aa7871","anchor":"","class":"-external -align-center","target":""}}},"manualSelection":{"targetItems":[]}}}},"placeholders":{"main-area":[]}},{"uid":"17b0d3db-31a6-4f73-95e6-8aecc2c739cc","componentName":"GeneralUp","dataSource":"{B26A97B9-7592-41E3-B002-758839CB03D6}","params":{"Collapse Top Padding":"1","Section-Title-Header-DekAlignment":"{\"Value\":{\"value\":\"section-header--centered\"},\"Key\":{\"value\":\"Center\"}}","Background Color":"{\"Value\":{\"value\":\"white\"},\"Key\":{\"value\":\"White\"}}","Display Mode":"{\"Value\":{\"value\":\"standard\"},\"Key\":{\"value\":\"Standard\"}}","Hide Eyebrows":"1","Hide Images":"1","Module Type":"{\"Value\":{\"value\":\"three-up\"},\"Key\":{\"value\":\"3 UP\"}}","Show Full Dek":"1","Gradient Direction":"{\"Value\":{\"value\":\"top-right\"},\"Key\":{\"value\":\"Top Right\"}}"},"fields":{"data":{"datasource":{"sectionDek":{"jsonValue":{"value":""}},"sectionTitle":{"jsonValue":{"value":""}},"sectionHeader":{"jsonValue":{"value":""}},"readMoreLink":{"url":"","linkType":"internal","className":"","text":"","target":"","name":"Read More Link","queryString":"","anchor":""},"manualSelection":{"targetItems":[{"url":{"path":"/sitecore/content/mckinsey/modules/global-themes/mckinsey-books/the-titanium-economy/in-the-news-generalup/in-the-news-2-generic-item"},"description":{"jsonValue":{"value":"\u0026mdash;\u003cem\u003eFinancial Times\u003c/em\u003e"}},"title":{"jsonValue":{"value":"Investors are learning to love industry again"}},"eyebrow":{"jsonValue":{"value":""}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":{"jsonValue":{"value":[{"LinkType":"external","Title":"","Text":"View related article","Url":"https://www.ft.com/content/7629342b-9bd9-461c-b99e-cb3ab4165fb2","Target":"","CssClass":"-external","Anchor":""}]}},"contentType":{"jsonValue":{"id":"d9ca650f-b9ec-4b52-959c-71b7d7872d2a","url":"/taxonomy/content-types/flexi","name":"Flexi","displayName":"Flexi","fields":{"Faceted Search":[]}}},"articleType":null,"videoId":{"value":""},"sourcePublication":null,"publicationSource":{"targetItem":null},"externalPublication":null,"standardImage":{"src":null,"alt":"","height":null,"width":null,"Description":null},"heroImage":null,"thumbnailImage":null,"template":{"id":"C0C26A6874804ED1A38E8EDF7CD058C0"},"genericItemUrl":{"url":"","linkType":"internal","text":"","target":"","className":"","queryString":"","anchor":"","targetItem":null}},{"url":{"path":"/sitecore/content/mckinsey/modules/global-themes/mckinsey-books/the-titanium-economy/in-the-news-generalup/in-the-news-3-generic-item"},"description":{"jsonValue":{"value":"\u0026mdash;\u003cem\u003eWall Street Journal\u003c/em\u003e"}},"title":{"jsonValue":{"value":"\u0026lsquo;The Titanium Economy\u0026rsquo; review: Making it in America"}},"eyebrow":{"jsonValue":{"value":""}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":{"jsonValue":{"value":[{"LinkType":"external","Title":"","Text":"View related article","Url":"https://www.wsj.com/articles/the-titanium-economy-review-making-it-in-america-11665612465","Target":"","CssClass":"-external","Anchor":""}]}},"contentType":{"jsonValue":{"id":"d9ca650f-b9ec-4b52-959c-71b7d7872d2a","url":"/taxonomy/content-types/flexi","name":"Flexi","displayName":"Flexi","fields":{"Faceted Search":[]}}},"articleType":null,"videoId":{"value":""},"sourcePublication":null,"publicationSource":{"targetItem":null},"externalPublication":null,"standardImage":{"src":null,"alt":"","height":null,"width":null,"Description":null},"heroImage":null,"thumbnailImage":null,"template":{"id":"C0C26A6874804ED1A38E8EDF7CD058C0"},"genericItemUrl":{"url":"","linkType":"internal","text":"","target":"","className":"","queryString":"","anchor":"","targetItem":null}},{"url":{"path":"/sitecore/content/mckinsey/modules/global-themes/mckinsey-books/the-titanium-economy/in-the-news-generalup/in-the-news-4-generic-item"},"description":{"jsonValue":{"value":"\u0026mdash;\u003cem\u003eFortune\u003c/em\u003e"}},"title":{"jsonValue":{"value":"A thriving manufacturing sector is already boosting local economies throughout the U.S.\u0026ndash;but it\u0026rsquo;s often overlooked. Meet the \u0026lsquo;Titanium Economy\u0026rsquo;"}},"eyebrow":{"jsonValue":{"value":""}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":{"jsonValue":{"value":[{"LinkType":"external","Title":"","Text":"View related article","Url":"https://fortune.com/2022/10/25/manufacturing-economy-us-workers-overlooked-industry-titanium-economy-asutosh-padhi/","Target":"","CssClass":"-external","Anchor":""}]}},"contentType":{"jsonValue":{"id":"d9ca650f-b9ec-4b52-959c-71b7d7872d2a","url":"/taxonomy/content-types/flexi","name":"Flexi","displayName":"Flexi","fields":{"Faceted Search":[]}}},"articleType":null,"videoId":{"value":""},"sourcePublication":null,"publicationSource":{"targetItem":null},"externalPublication":null,"standardImage":{"src":null,"alt":"","height":null,"width":null,"Description":null},"heroImage":null,"thumbnailImage":null,"template":{"id":"C0C26A6874804ED1A38E8EDF7CD058C0"},"genericItemUrl":{"url":"","linkType":"internal","text":"","target":"","className":"","queryString":"","anchor":"","targetItem":null}},{"url":{"path":"/sitecore/content/mckinsey/modules/global-themes/mckinsey-books/the-titanium-economy/in-the-news-generalup/in-the-news-5-generic-item"},"description":{"jsonValue":{"value":"\u0026mdash;\u003cem\u003eChief Executive\u003c/em\u003e"}},"title":{"jsonValue":{"value":"How \u0026lsquo;Titanium Economy\u0026rsquo; companies can continue to outperform"}},"eyebrow":{"jsonValue":{"value":""}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":{"jsonValue":{"value":[{"LinkType":"external","Title":"","Text":"View related article","Url":"https://chiefexecutive.net/how-titanium-economy-companies-can-continue-to-outperform/","Target":"","CssClass":"-external","Anchor":""}]}},"contentType":{"jsonValue":{"id":"d9ca650f-b9ec-4b52-959c-71b7d7872d2a","url":"/taxonomy/content-types/flexi","name":"Flexi","displayName":"Flexi","fields":{"Faceted Search":[]}}},"articleType":null,"videoId":{"value":""},"sourcePublication":null,"publicationSource":{"targetItem":null},"externalPublication":null,"standardImage":{"src":null,"alt":"","height":null,"width":null,"Description":null},"heroImage":null,"thumbnailImage":null,"template":{"id":"C0C26A6874804ED1A38E8EDF7CD058C0"},"genericItemUrl":{"url":"","linkType":"internal","text":"","target":"","className":"","queryString":"","anchor":"","targetItem":null}},{"url":{"path":"/sitecore/content/mckinsey/modules/global-themes/mckinsey-books/the-titanium-economy/in-the-news-generalup/in-the-news-6-generic-item"},"description":{"jsonValue":{"value":"\u0026mdash;\u003cem\u003eFast Company\u003c/em\u003e"}},"title":{"jsonValue":{"value":"The quiet manufacturing revolution that\u0026rsquo;s transforming America"}},"eyebrow":{"jsonValue":{"value":""}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":{"jsonValue":{"value":[{"LinkType":"external","Title":"","Text":"View related article","Url":"https://www.fastcompany.com/90800348/titanium-economy-book-exerpt","Target":"","CssClass":"-external","Anchor":""}]}},"contentType":{"jsonValue":{"id":"d9ca650f-b9ec-4b52-959c-71b7d7872d2a","url":"/taxonomy/content-types/flexi","name":"Flexi","displayName":"Flexi","fields":{"Faceted Search":[]}}},"articleType":null,"videoId":{"value":""},"sourcePublication":null,"publicationSource":{"targetItem":null},"externalPublication":null,"standardImage":{"src":null,"alt":"","height":null,"width":null,"Description":null},"heroImage":null,"thumbnailImage":null,"template":{"id":"C0C26A6874804ED1A38E8EDF7CD058C0"},"genericItemUrl":{"url":"","linkType":"internal","text":"","target":"","className":"","queryString":"","anchor":"","targetItem":null}},{"url":{"path":"/sitecore/content/mckinsey/modules/global-themes/mckinsey-books/the-titanium-economy/in-the-news-generalup/in-the-news-7-generic-item"},"description":{"jsonValue":{"value":"\u0026mdash;\u003cem\u003eAutomation.com\u003c/em\u003e"}},"title":{"jsonValue":{"value":"Making a difference: Manufacturing offers a world of possibility to the United States"}},"eyebrow":{"jsonValue":{"value":""}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":{"jsonValue":{"value":[{"LinkType":"external","Title":"","Text":"View related article","Url":"https://www.automation.com/en-us/articles/october-2022/making-difference-manufacturing-possibilities","Target":"","CssClass":"-external","Anchor":""}]}},"contentType":{"jsonValue":{"id":"d9ca650f-b9ec-4b52-959c-71b7d7872d2a","url":"/taxonomy/content-types/flexi","name":"Flexi","displayName":"Flexi","fields":{"Faceted Search":[]}}},"articleType":null,"videoId":{"value":""},"sourcePublication":null,"publicationSource":{"targetItem":null},"externalPublication":null,"standardImage":{"src":null,"alt":"","height":null,"width":null,"Description":null},"heroImage":null,"thumbnailImage":null,"template":{"id":"C0C26A6874804ED1A38E8EDF7CD058C0"},"genericItemUrl":{"url":"","linkType":"internal","text":"","target":"","className":"","queryString":"","anchor":"","targetItem":null}}]}}}}},{"uid":"dd2765eb-fd9d-46d5-ac30-3c262387602e","componentName":"TwoUpSmallWithVideo","dataSource":"{2E22B25A-A8E3-4C59-AEBB-25C0CF3A7312}","params":{"Section-Title-Header-DekAlignment":"{\"Value\":{\"value\":\"section-header--centered\"},\"Key\":{\"value\":\"Center\"}}","Background Color":"{\"Value\":{\"value\":\"white\"},\"Key\":{\"value\":\"White\"}}","Mode":"Large","Show Full Dek":"1","Gradient Direction":"{\"Value\":{\"value\":\"top-right\"},\"Key\":{\"value\":\"Top Right\"}}"},"fields":{"data":{"datasource":{"sectionDek":{"jsonValue":{"value":""}},"sectionTitle":{"jsonValue":{"value":""}},"sectionHeader":{"jsonValue":{"value":""}},"readMoreLink":{"url":"","linkType":"internal","className":"","text":"","target":"","name":"Read More Link","queryString":"","anchor":""},"manualSelection":{"targetItems":[{"id":"C1A9B80ABEE445BDB9325A0124BD26C8","displayName":"Nick and Gaurav video Generic Item","url":{"path":"/sitecore/content/mckinsey/modules/global-themes/mckinsey-books/the-titanium-economy/additional-videos-2up-small/nick-and-gaurav-video-generic-item"},"description":{"jsonValue":{"value":"Nick and Gaurav on when the authors first met"}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"title":{"jsonValue":{"value":""}},"eyebrow":{"jsonValue":{"value":""}},"callToActionLinks":{"jsonValue":{"value":[]}},"contentType":{"jsonValue":{"id":"d9ca650f-b9ec-4b52-959c-71b7d7872d2a","url":"/taxonomy/content-types/flexi","name":"Flexi","displayName":"Flexi","fields":{"Faceted Search":[]}}},"articleType":null,"sourcePublication":null,"publicationSource":{"targetItem":null},"videoId":{"value":"6314016673112"},"template":{"id":"C0C26A6874804ED1A38E8EDF7CD058C0"},"genericItemUrl":{"url":"","linkType":"internal","text":"","target":"","className":"","queryString":"","anchor":"","targetItem":null},"standardImage":{"src":null,"alt":"","height":null,"width":null,"Description":null},"heroImage":null,"thumbnailImage":null,"readMoreLinks":null},{"id":"AF3832088B2C493495761DD298E2CCA8","displayName":"How McKinsey helps video Generic Item","url":{"path":"/sitecore/content/mckinsey/modules/global-themes/mckinsey-books/the-titanium-economy/additional-videos-2up-small/how-mckinsey-helps-video-generic-item"},"description":{"jsonValue":{"value":"How McKinsey helps Titanium Economy companies"}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"title":{"jsonValue":{"value":""}},"eyebrow":{"jsonValue":{"value":""}},"callToActionLinks":{"jsonValue":{"value":[]}},"contentType":{"jsonValue":{"id":"d9ca650f-b9ec-4b52-959c-71b7d7872d2a","url":"/taxonomy/content-types/flexi","name":"Flexi","displayName":"Flexi","fields":{"Faceted Search":[]}}},"articleType":null,"sourcePublication":null,"publicationSource":{"targetItem":null},"videoId":{"value":"6314019043112"},"template":{"id":"C0C26A6874804ED1A38E8EDF7CD058C0"},"genericItemUrl":{"url":"","linkType":"internal","text":"","target":"","className":"","queryString":"","anchor":"","targetItem":null},"standardImage":{"src":null,"alt":"","height":null,"width":null,"Description":null},"heroImage":null,"thumbnailImage":null,"readMoreLinks":null}]}}}}},{"uid":"0a6ef132-e72a-4928-bdfd-93cca034f94e","componentName":"OneUpSmall","dataSource":"{ED0CACDC-3C60-406D-8487-3D272E6274A7}","params":{"Section-Title-Header-DekAlignment":"{\"Value\":{\"value\":\"section-header--centered\"},\"Key\":{\"value\":\"Center\"}}","Background Color":"{\"Value\":{\"value\":\"white\"},\"Key\":{\"value\":\"White\"}}","Hide Eyebrows":"1","Hide Images":"1","Gradient Direction":"{\"Value\":{\"value\":\"top-right\"},\"Key\":{\"value\":\"Top Right\"}}"},"fields":{"data":{"datasource":{"sectionDek":{"jsonValue":{"value":"\u003cp\u003e\u003cstrong\u003e\u0026ldquo;A brilliant and incisive look at what could be the real key to America\u0026rsquo;s future economic growth\u0026mdash;its industrial manufacturing base.\u0026rdquo;\u003c/strong\u003e\u003c/p\u003e\n\u0026mdash;David Rubenstein, co-founder and co-chairman, the Carlyle Group"}},"sectionTitle":{"jsonValue":{"value":"Praise for The Titanium Economy\u003ca id=\"praise\"\u003e\u003c/a\u003e"}},"sectionHeader":{"jsonValue":{"value":""}},"readMoreLink":{"jsonValue":{"value":{"href":""}}},"manualSelection":{"targetItems":[]}}}},"placeholders":{"main-area":[]}},{"uid":"52a4afc7-9ce5-4c0a-909b-4038087e5f33","componentName":"GeneralUp","dataSource":"{3F304DA8-0261-4DAC-A5EE-D90A51471BEF}","params":{"Section-Title-Header-DekAlignment":"{\"Value\":{\"value\":\"section-header--centered\"},\"Key\":{\"value\":\"Center\"}}","Background Color":"{\"Value\":{\"value\":\"white\"},\"Key\":{\"value\":\"White\"}}","Display Mode":"{\"Value\":{\"value\":\"standard\"},\"Key\":{\"value\":\"Standard\"}}","Hide Images":"1","Module Type":"{\"Value\":{\"value\":\"three-up\"},\"Key\":{\"value\":\"3 UP\"}}","Show Full Dek":"1","Gradient Direction":"{\"Value\":{\"value\":\"top-right\"},\"Key\":{\"value\":\"Top Right\"}}"},"fields":{"data":{"datasource":{"sectionDek":{"jsonValue":{"value":""}},"sectionTitle":{"jsonValue":{"value":""}},"sectionHeader":{"jsonValue":{"value":""}},"readMoreLink":{"url":"","linkType":"internal","className":"","text":"","target":"","name":"Read More Link","queryString":"","anchor":""},"manualSelection":{"targetItems":[{"url":{"path":"/sitecore/content/mckinsey/modules/global-themes/mckinsey-books/the-titanium-economy/praise-for-titanium-economy-generalup/alan-murray-generic-item"},"description":{"jsonValue":{"value":"\u0026mdash;Alan Murray, CEO, Fortune Media"}},"title":{"jsonValue":{"value":"\u003cp\u003e\u0026ldquo;In their fascinating new book, \u003cem\u003eThe Titanium Economy\u003c/em\u003e, Asutosh Padhi, Gaurav Batra, and Nick Santhanam show that manufacturing is in the midst of a renaissance in the US. The stage is set for a resurgence in America\u0026rsquo;s industrial prowess, but getting there will require some critical changes in both business and government. \u003cem\u003eThe Titanium Economy\u003c/em\u003e provides the necessary playbook.\u0026rdquo;\u003c/p\u003e"}},"eyebrow":{"jsonValue":{"value":""}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":{"jsonValue":{"value":[]}},"contentType":{"jsonValue":{"id":"d9ca650f-b9ec-4b52-959c-71b7d7872d2a","url":"/taxonomy/content-types/flexi","name":"Flexi","displayName":"Flexi","fields":{"Faceted Search":[]}}},"articleType":null,"videoId":{"value":""},"sourcePublication":null,"publicationSource":{"targetItem":null},"externalPublication":null,"standardImage":{"src":null,"alt":"","height":null,"width":null,"Description":null},"heroImage":null,"thumbnailImage":null,"template":{"id":"C0C26A6874804ED1A38E8EDF7CD058C0"},"genericItemUrl":{"url":"","linkType":"internal","text":"","target":"","className":"","queryString":"","anchor":"","targetItem":null}},{"url":{"path":"/sitecore/content/mckinsey/modules/global-themes/mckinsey-books/the-titanium-economy/praise-for-titanium-economy-generalup/blake-moret-generic-item"},"description":{"jsonValue":{"value":"\u0026mdash;Blake Moret, chairman and CEO, Rockwell Automation"}},"title":{"jsonValue":{"value":"\u003cp\u003e\u0026ldquo;\u003cem\u003eThe Titanium Economy\u003c/em\u003e formally recognizes a sector that has long punched above its weight\u0026mdash;and one that should be at the vital core of the US economy for years to come. This book should be required reading for anyone passionate about the future of manufacturing. An excellent roadmap for how to win in the twenty-first century.\u0026rdquo;\u003c/p\u003e"}},"eyebrow":{"jsonValue":{"value":""}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":{"jsonValue":{"value":[]}},"contentType":{"jsonValue":{"id":"d9ca650f-b9ec-4b52-959c-71b7d7872d2a","url":"/taxonomy/content-types/flexi","name":"Flexi","displayName":"Flexi","fields":{"Faceted Search":[]}}},"articleType":null,"videoId":{"value":""},"sourcePublication":null,"publicationSource":{"targetItem":null},"externalPublication":null,"standardImage":{"src":null,"alt":"","height":null,"width":null,"Description":null},"heroImage":null,"thumbnailImage":null,"template":{"id":"C0C26A6874804ED1A38E8EDF7CD058C0"},"genericItemUrl":{"url":"","linkType":"internal","text":"","target":"","className":"","queryString":"","anchor":"","targetItem":null}},{"url":{"path":"/sitecore/content/mckinsey/modules/global-themes/mckinsey-books/the-titanium-economy/praise-for-titanium-economy-generalup/cindy-niekamp-generic-item"},"description":{"jsonValue":{"value":"\u0026mdash;Cindy Niekamp, board member and former senior vice president, PPG Industries"}},"title":{"jsonValue":{"value":"\u003cp\u003e\u0026ldquo;Industrial technology is crucial to sustaining American innovation and competitiveness. \u003cem\u003eThe Titanium Economy \u003c/em\u003eprovides a roadmap for how to breathe new life into the sector and assure its growth long term.\u0026rdquo; \u003c/p\u003e"}},"eyebrow":{"jsonValue":{"value":""}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":{"jsonValue":{"value":[]}},"contentType":{"jsonValue":{"id":"d9ca650f-b9ec-4b52-959c-71b7d7872d2a","url":"/taxonomy/content-types/flexi","name":"Flexi","displayName":"Flexi","fields":{"Faceted Search":[]}}},"articleType":null,"videoId":{"value":""},"sourcePublication":null,"publicationSource":{"targetItem":null},"externalPublication":null,"standardImage":{"src":null,"alt":"","height":null,"width":null,"Description":null},"heroImage":null,"thumbnailImage":null,"template":{"id":"C0C26A6874804ED1A38E8EDF7CD058C0"},"genericItemUrl":{"url":"","linkType":"internal","text":"","target":"","className":"","queryString":"","anchor":"","targetItem":null}},{"url":{"path":"/sitecore/content/mckinsey/modules/global-themes/mckinsey-books/the-titanium-economy/praise-for-titanium-economy-generalup/david-burritt-generic-item"},"description":{"jsonValue":{"value":"\u0026mdash;David Burritt, president and CEO, US Steel"}},"title":{"jsonValue":{"value":"\u003cp\u003e\u0026ldquo;This book not only amplifies how important manufacturing is to national success, but it also inspires the reader to innovate for customer and stockholder value while advocating for a more adaptive, sustainable planet.\u0026rdquo;\u003c/p\u003e"}},"eyebrow":{"jsonValue":{"value":""}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":{"jsonValue":{"value":[]}},"contentType":{"jsonValue":{"id":"d9ca650f-b9ec-4b52-959c-71b7d7872d2a","url":"/taxonomy/content-types/flexi","name":"Flexi","displayName":"Flexi","fields":{"Faceted Search":[]}}},"articleType":null,"videoId":{"value":""},"sourcePublication":null,"publicationSource":{"targetItem":null},"externalPublication":null,"standardImage":{"src":null,"alt":"","height":null,"width":null,"Description":null},"heroImage":null,"thumbnailImage":null,"template":{"id":"C0C26A6874804ED1A38E8EDF7CD058C0"},"genericItemUrl":{"url":"","linkType":"internal","text":"","target":"","className":"","queryString":"","anchor":"","targetItem":null}},{"url":{"path":"/sitecore/content/mckinsey/modules/global-themes/mckinsey-books/the-titanium-economy/praise-for-titanium-economy-generalup/kathy-warden-generic-item"},"description":{"jsonValue":{"value":"\u0026mdash;Kathy Warden, chair, CEO and president, Northrop Grumman"}},"title":{"jsonValue":{"value":"\u003cp\u003e\u003cem\u003e\u0026ldquo;The Titanium Economy\u003c/em\u003e illustrates the tremendous possibilities advanced technology brings to our world. The sector presents a once-in-a-lifetime opportunity to redefine what it means to deliver value to our customers, communities, employees, and stakeholders. As this book proves, tech-enabled industrial businesses have an opportunity to lay a new cornerstone as we build America\u0026rsquo;s economic future. We\u0026rsquo;ve only begun to scratch the surface of our collective potential to make communities more livable, strengthen national security, and advance human discovery on Earth, and beyond.\u0026rdquo;\u003c/p\u003e"}},"eyebrow":{"jsonValue":{"value":""}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":{"jsonValue":{"value":[]}},"contentType":{"jsonValue":{"id":"d9ca650f-b9ec-4b52-959c-71b7d7872d2a","url":"/taxonomy/content-types/flexi","name":"Flexi","displayName":"Flexi","fields":{"Faceted Search":[]}}},"articleType":null,"videoId":{"value":""},"sourcePublication":null,"publicationSource":{"targetItem":null},"externalPublication":null,"standardImage":{"src":null,"alt":"","height":null,"width":null,"Description":null},"heroImage":null,"thumbnailImage":null,"template":{"id":"C0C26A6874804ED1A38E8EDF7CD058C0"},"genericItemUrl":{"url":"","linkType":"internal","text":"","target":"","className":"","queryString":"","anchor":"","targetItem":null}},{"url":{"path":"/sitecore/content/mckinsey/modules/global-themes/mckinsey-books/the-titanium-economy/praise-for-titanium-economy-generalup/linda-fayne-generic-item"},"description":{"jsonValue":{"value":"\u0026mdash;Linda Fayne Levinson, chair, Clearpath Robotics, and former director, Jacobs, NCR, Hertz, Western Union, Ingram Micro"}},"title":{"jsonValue":{"value":"\u003cp\u003e\u0026ldquo;America, take note: it turns out the invisible, mid-cap industrial technology sector is an engine for jobs, innovation, growth, and high returns. \u003cem\u003eThe Titanium Economy\u003c/em\u003e makes a compelling case and provides a prescription for regaining US-manufacturing leadership. It is a call to action and a great read!\u0026rdquo;\u003c/p\u003e"}},"eyebrow":{"jsonValue":{"value":""}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":{"jsonValue":{"value":[]}},"contentType":{"jsonValue":{"id":"d9ca650f-b9ec-4b52-959c-71b7d7872d2a","url":"/taxonomy/content-types/flexi","name":"Flexi","displayName":"Flexi","fields":{"Faceted Search":[]}}},"articleType":null,"videoId":{"value":""},"sourcePublication":null,"publicationSource":{"targetItem":null},"externalPublication":null,"standardImage":{"src":null,"alt":"","height":null,"width":null,"Description":null},"heroImage":null,"thumbnailImage":null,"template":{"id":"C0C26A6874804ED1A38E8EDF7CD058C0"},"genericItemUrl":{"url":"","linkType":"internal","text":"","target":"","className":"","queryString":"","anchor":"","targetItem":null}},{"url":{"path":"/sitecore/content/mckinsey/modules/global-themes/mckinsey-books/the-titanium-economy/praise-for-titanium-economy-generalup/michael-lamach-generic-item"},"description":{"jsonValue":{"value":"\u0026mdash;Michael Lamach, former chairman and CEO, Trane Technologies"}},"title":{"jsonValue":{"value":"\u003cp\u003e\u0026ldquo;Innovation in manufacturing has been the backbone of the American economy. This is a timely, compelling, and practical exploration of the underappreciated and arguably misunderstood sector\u0026mdash;one that is critical to driving inclusive economic growth for the future.\u0026rdquo;\u003c/p\u003e"}},"eyebrow":{"jsonValue":{"value":""}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":{"jsonValue":{"value":[]}},"contentType":{"jsonValue":{"id":"d9ca650f-b9ec-4b52-959c-71b7d7872d2a","url":"/taxonomy/content-types/flexi","name":"Flexi","displayName":"Flexi","fields":{"Faceted Search":[]}}},"articleType":null,"videoId":{"value":""},"sourcePublication":null,"publicationSource":{"targetItem":null},"externalPublication":null,"standardImage":{"src":null,"alt":"","height":null,"width":null,"Description":null},"heroImage":null,"thumbnailImage":null,"template":{"id":"C0C26A6874804ED1A38E8EDF7CD058C0"},"genericItemUrl":{"url":"","linkType":"internal","text":"","target":"","className":"","queryString":"","anchor":"","targetItem":null}},{"url":{"path":"/sitecore/content/mckinsey/modules/global-themes/mckinsey-books/the-titanium-economy/praise-for-titanium-economy-generalup/reshma-shaujani-generic-item"},"description":{"jsonValue":{"value":"\u0026mdash;Reshma Saujani, founder, Girls Who Code, and founder and CEO, Marshall Plan for Moms"}},"title":{"jsonValue":{"value":"\u003cp\u003e\u0026ldquo;Technology is more than headline-grabbing Silicon Valley founders, viral smartphone apps, and sleek products. Technology is the driving force behind a renaissance in many sectors\u0026mdash;including manufacturing. \u003cem\u003eThe Titanium Economy\u003c/em\u003e artfully explores the ways technology and manufacturing are intertwined, and the investments needed\u0026mdash;especially in a diverse workforce\u0026mdash;to help the sector actualize its potential.\u0026rdquo;\u003c/p\u003e"}},"eyebrow":{"jsonValue":{"value":""}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":{"jsonValue":{"value":[]}},"contentType":{"jsonValue":{"id":"d9ca650f-b9ec-4b52-959c-71b7d7872d2a","url":"/taxonomy/content-types/flexi","name":"Flexi","displayName":"Flexi","fields":{"Faceted Search":[]}}},"articleType":null,"videoId":{"value":""},"sourcePublication":null,"publicationSource":{"targetItem":null},"externalPublication":null,"standardImage":{"src":null,"alt":"","height":null,"width":null,"Description":null},"heroImage":null,"thumbnailImage":null,"template":{"id":"C0C26A6874804ED1A38E8EDF7CD058C0"},"genericItemUrl":{"url":"","linkType":"internal","text":"","target":"","className":"","queryString":"","anchor":"","targetItem":null}},{"url":{"path":"/sitecore/content/mckinsey/modules/global-themes/mckinsey-books/the-titanium-economy/praise-for-titanium-economy-generalup/susan-doniz-generic-item"},"description":{"jsonValue":{"value":"\u0026mdash;Susan Doniz, chief information officer and senior vice president, information technology and data analytics, The Boeing Company"}},"title":{"jsonValue":{"value":"\u003cp\u003e\u0026ldquo;Manufacturing could become the next great driver of economic growth. \u003cem\u003eThe Titanium Economy\u0026nbsp;\u003c/em\u003eoffers a wonderful recounting of the opportunity at hand and a step-by-step guide for turning potential into reality.\u0026rdquo;\u003c/p\u003e"}},"eyebrow":{"jsonValue":{"value":""}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":{"jsonValue":{"value":[]}},"contentType":{"jsonValue":{"id":"d9ca650f-b9ec-4b52-959c-71b7d7872d2a","url":"/taxonomy/content-types/flexi","name":"Flexi","displayName":"Flexi","fields":{"Faceted Search":[]}}},"articleType":null,"videoId":{"value":""},"sourcePublication":null,"publicationSource":{"targetItem":null},"externalPublication":null,"standardImage":{"src":null,"alt":"","height":null,"width":null,"Description":null},"heroImage":null,"thumbnailImage":null,"template":{"id":"C0C26A6874804ED1A38E8EDF7CD058C0"},"genericItemUrl":{"url":"","linkType":"internal","text":"","target":"","className":"","queryString":"","anchor":"","targetItem":null}}]}}}}},{"uid":"2983356d-f52c-42d6-b30a-b2e48834ddc0","componentName":"VideoC","dataSource":"{8F444766-4782-4D3C-AC21-9055F4836807}","params":{"Background Color":"{\"Value\":{\"value\":\"white\"},\"Key\":{\"value\":\"White\"}}","Video Size":"{\"Value\":{\"value\":\"-full-width\"},\"Key\":{\"value\":\"Large\"}}","Gradient Direction":"{\"Value\":{\"value\":\"top-right\"},\"Key\":{\"value\":\"Top Right\"}}"},"fields":{"data":{"datasource":{"sectionTitle":{"jsonValue":{"value":"Author Talks: How industrial technology is creating a more inclusive economy"}},"readMoreLink":{"url":"/featured-insights/mckinsey-on-books/author-talks-how-industrial-technology-is-creating-a-more-inclusive-economy","linkType":"internal","className":"btn btn-fill -align-center","text":"Read the full interview","target":"","name":"Read More Link","queryString":"","anchor":""},"sectionDek":{"jsonValue":{"value":"McKinsey reveals 35 cutting-edge companies in the industrial tech sector, highlighting a robust \u0026ldquo;titanium economy\u0026rdquo; that creates American jobs and fuels innovation through sustainable, inclusive growth."}},"videoID":{"value":"6311952359112"}}}}},{"uid":"b687eb5d-2e6f-41ea-8e04-ea112673483c","componentName":"GeneralUp","dataSource":"{F7D8C2F8-FBA1-40BB-B3CD-C1C58AC7EB3C}","params":{"Section-Title-Header-DekAlignment":"{\"Value\":{\"value\":\"section-header--centered\"},\"Key\":{\"value\":\"Center\"}}","Background Color":"{\"Value\":{\"value\":\"white\"},\"Key\":{\"value\":\"White\"}}","Display Mode":"{\"Value\":{\"value\":\"standard\"},\"Key\":{\"value\":\"Standard\"}}","Module Type":"{\"Value\":{\"value\":\"three-up\"},\"Key\":{\"value\":\"3 UP\"}}","Gradient Direction":"{\"Value\":{\"value\":\"top-right\"},\"Key\":{\"value\":\"Top Right\"}}"},"fields":{"data":{"datasource":{"sectionDek":{"jsonValue":{"value":""}},"sectionTitle":{"jsonValue":{"value":"Related articles"}},"sectionHeader":{"jsonValue":{"value":""}},"readMoreLink":{"url":"","linkType":"internal","className":"","text":"","target":"","name":"Read More Link","queryString":"","anchor":""},"manualSelection":{"targetItems":[{"url":{"path":"/capabilities/operations/our-insights/delivering-the-us-manufacturing-renaissance"},"description":{"jsonValue":{"value":"The stage is set for a manufacturing resurgence in the United States. Can the country\u0026rsquo;s producers make it happen?"}},"title":{"jsonValue":{"value":"Delivering the US manufacturing renaissance"}},"eyebrow":null,"displayDate":{"value":"2022-08-29T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":null,"contentType":{"jsonValue":{"name":"Article","displayName":"Article","id":"{91CFE105-8DAD-437C-8734-3D740DCDB437}","fields":{}}},"articleType":{"jsonValue":{"name":"Article","displayName":"Article","id":"{0ABBC29E-46EE-470B-A93B-C31F735E753A}","fields":{}}},"videoId":null,"sourcePublication":{"targetItem":null},"publicationSource":null,"externalPublication":{"value":""},"standardImage":{"src":"/~/media/mckinsey/business functions/operations/our insights/delivering the us manufacturing renaissance/delivering the us manufacturing renaissance_141829480_thumb_1536x1536.jpg","alt":"\" \"","height":1536,"width":1536,"Description":""},"heroImage":null,"thumbnailImage":null,"template":{"id":"683910DB02BA40BA92E7726C880160A9"},"genericItemUrl":null},{"url":{"path":"/featured-insights/sustainable-inclusive-growth/future-of-america/us-manufacturing-the-next-frontier-for-sustainable-inclusive-growth"},"description":{"jsonValue":{"value":"US manufacturing has an outsize impact on the nation\u0026rsquo;s economy. How can business leaders harness innovation to revitalize the manufacturing sector and drive inclusive economic growth?"}},"title":{"jsonValue":{"value":"US manufacturing: The next frontier for sustainable, inclusive growth"}},"eyebrow":null,"displayDate":{"value":"2022-04-21T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":null,"contentType":{"jsonValue":{"name":"Article","displayName":"Article","id":"{91CFE105-8DAD-437C-8734-3D740DCDB437}","fields":{}}},"articleType":{"jsonValue":{"name":"Podcast","displayName":"Podcast","id":"{13F7E352-920F-4DD2-9A31-F2C3314EB405}","fields":{}}},"videoId":null,"sourcePublication":{"targetItem":null},"publicationSource":null,"externalPublication":{"value":""},"standardImage":{"src":"/~/media/mckinsey/featured insights/sustainable inclusive growth/us manufacturing the next frontier for sustainable inclusive growth/us-manufacturing-the-surprising-1193934778-thumb-1536x1536.jpg","alt":"US manufacturing: The next frontier for sustainable, inclusive growth","height":1536,"width":1536,"Description":""},"heroImage":null,"thumbnailImage":null,"template":{"id":"683910DB02BA40BA92E7726C880160A9"},"genericItemUrl":null},{"url":{"path":"/capabilities/operations/our-insights/want-to-drive-inclusive-economic-growth-start-with-manufacturing"},"description":{"jsonValue":{"value":"The decline of the US manufacturing industry has contributed to rising inequality and hurt the country\u0026rsquo;s global competitiveness\u0026mdash;a revitalization could contribute to sustainable and inclusive growth."}},"title":{"jsonValue":{"value":"Want to drive inclusive economic growth? Start with manufacturing"}},"eyebrow":null,"displayDate":{"value":"2022-01-20T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":null,"contentType":{"jsonValue":{"name":"Article","displayName":"Article","id":"{91CFE105-8DAD-437C-8734-3D740DCDB437}","fields":{}}},"articleType":{"jsonValue":{"name":"Commentary","displayName":"Commentary","id":"{21DC6BD4-9B9A-4DE0-A9B8-71F68EFEF898}","fields":{}}},"videoId":null,"sourcePublication":{"targetItem":null},"publicationSource":null,"externalPublication":{"value":""},"standardImage":{"src":"/~/media/mckinsey/business functions/operations/our insights/want to drive inclusive economic growth start with manufacturing/start with manufacturing_113190056_thumb_1536x1536.jpg","alt":"Factory employee taking notes","height":1536,"width":1536,"Description":""},"heroImage":null,"thumbnailImage":null,"template":{"id":"683910DB02BA40BA92E7726C880160A9"},"genericItemUrl":null},{"url":{"path":"/industries/semiconductors/our-insights/the-semiconductor-decade-a-trillion-dollar-industry"},"description":{"jsonValue":{"value":"The global semiconductor industry is poised for a decade of growth and is projected to become a trillion-dollar industry by 2030."}},"title":{"jsonValue":{"value":"The semiconductor decade: A trillion-dollar industry"}},"eyebrow":null,"displayDate":{"value":"2022-04-01T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":null,"contentType":{"jsonValue":{"name":"Article","displayName":"Article","id":"{91CFE105-8DAD-437C-8734-3D740DCDB437}","fields":{}}},"articleType":{"jsonValue":{"name":"Article","displayName":"Article","id":"{0ABBC29E-46EE-470B-A93B-C31F735E753A}","fields":{}}},"videoId":null,"sourcePublication":{"targetItem":null},"publicationSource":null,"externalPublication":{"value":""},"standardImage":{"src":"/~/media/mckinsey/industries/semiconductors/our insights/the semiconductor decade a trillion dollar industry/the semiconductor decade- a trillion-dollar industry_538353855_thumb_1536x1536.jpg","alt":"Computer processor wafer","height":1536,"width":1536,"Description":""},"heroImage":null,"thumbnailImage":null,"template":{"id":"683910DB02BA40BA92E7726C880160A9"},"genericItemUrl":null},{"url":{"path":"/capabilities/operations/our-insights/capturing-the-true-value-of-industry-four-point-zero"},"description":{"jsonValue":{"value":"With digital transformations notoriously difficult to scale up across factory networks, manufacturers may need to slow down to get ahead in the race to implement Industry 4.0."}},"title":{"jsonValue":{"value":"Capturing the true value of Industry 4.0"}},"eyebrow":null,"displayDate":{"value":"2022-04-13T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":null,"contentType":{"jsonValue":{"name":"Article","displayName":"Article","id":"{91CFE105-8DAD-437C-8734-3D740DCDB437}","fields":{}}},"articleType":{"jsonValue":{"name":"Article","displayName":"Article","id":"{0ABBC29E-46EE-470B-A93B-C31F735E753A}","fields":{}}},"videoId":null,"sourcePublication":{"targetItem":null},"publicationSource":null,"externalPublication":{"value":""},"standardImage":{"src":"/~/media/mckinsey/business functions/operations/our insights/capturing the true value of industry 4 point 0/capturing-1255152271-thumb-1536x1536.jpg","alt":"\"\"","height":1536,"width":1536,"Description":""},"heroImage":null,"thumbnailImage":null,"template":{"id":"683910DB02BA40BA92E7726C880160A9"},"genericItemUrl":null},{"url":{"path":"/industries/aerospace-and-defense/our-insights/how-industrial-and-aerospace-and-defense-oems-can-win-the-obsolescence-challenge"},"description":{"jsonValue":{"value":"Complex equipment can last for decades, but internal components such as semiconductors have much shorter life cycles. Navigating that disparity requires a systematic approach."}},"title":{"jsonValue":{"value":"How industrial and aerospace and defense OEMs can win the obsolescence challenge"}},"eyebrow":null,"displayDate":{"value":"2022-04-14T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":null,"contentType":{"jsonValue":{"name":"Article","displayName":"Article","id":"{91CFE105-8DAD-437C-8734-3D740DCDB437}","fields":{}}},"articleType":{"jsonValue":{"name":"Article","displayName":"Article","id":"{0ABBC29E-46EE-470B-A93B-C31F735E753A}","fields":{}}},"videoId":null,"sourcePublication":{"targetItem":null},"publicationSource":null,"externalPublication":{"value":""},"standardImage":{"src":"/~/media/mckinsey/industries/aerospace and defense/our insights/how industrial and aerospace and defense oems can win the obsolescence challenge/oems-can-win-909998950-thumb-1536x1536.jpg","alt":"\"\"","height":1536,"width":1536,"Description":""},"heroImage":null,"thumbnailImage":null,"template":{"id":"683910DB02BA40BA92E7726C880160A9"},"genericItemUrl":null}]}}}}},{"uid":"baa9263e-e98e-4e1c-8827-7dada8865382","componentName":"OneUpSmall","dataSource":"{0D51F596-A802-4A0E-9772-47E4EBA7DC26}","params":{"Section-Title-Header-DekAlignment":"{\"Value\":{\"value\":\"section-header--centered\"},\"Key\":{\"value\":\"Center\"}}","Background Color":"{\"Value\":{\"value\":\"lightest-grey\"},\"Key\":{\"value\":\"Lightest Grey\"}}","Gradient Direction":"{\"Value\":{\"value\":\"top-right\"},\"Key\":{\"value\":\"Top Right\"}}"},"fields":{"data":{"datasource":{"sectionDek":{"jsonValue":{"value":""}},"sectionTitle":{"jsonValue":{"value":"Order Now"}},"sectionHeader":{"jsonValue":{"value":""}},"readMoreLink":{"jsonValue":{"value":{"href":""}}},"manualSelection":{"targetItems":[{"url":{"path":"/sitecore/content/mckinsey/modules/global-themes/mckinsey-books/the-titanium-economy/order-1up-medium/preorder-generic-item"},"readMoreLink":null,"description":{"jsonValue":{"value":"\u003cp\u003eHow Industrial Technology Can Create a Better, Faster, Stronger America\u003cbr /\u003e\nBy \u003ca href=\"/our-people/asutosh-padhi\"\u003eAsutosh Padhi\u003c/a\u003e, \u003ca href=\"https://www.linkedin.com/in/gaurav-batra-90b7641/\"\u003eGaurav Batra\u003c/a\u003e, and \u003ca href=\"https://www.publicaffairsbooks.com/contributor/nick-santhanam/\"\u003eNick Santhanam\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003ca class=\"btn btn-fill\" href=\"http://www.amazon.com/gp/search/?tag=hacboogrosit-20\u0026amp;search-alias=stripbooks\u0026amp;field-isbn=9781541701892\"\u003eAmazon\u003c/a\u003e\n\u003ca class=\"btn btn-fill\" href=\"http://itunes.apple.com/us/book/isbn9781541701892?mt=11\u0026amp;at=1l3vqKK\"\u003eApple Books\u003c/a\u003e\n\u003ca class=\"btn btn-fill\" href=\"http://www.anrdoezrs.net/links/8040641/type/dlg/http:/www.barnesandnoble.com/s/9781541701892\"\u003eBarnes \u0026amp; Noble\u003c/a\u003e\n\u003ca class=\"btn btn-fill\" href=\"https://bookshop.org/books/the-titanium-economy-how-industrial-technology-can-create-a-better-faster-stronger-america/9781541701878\"\u003eBookshop\u003c/a\u003e\n\u003ca class=\"btn btn-fill\" href=\"https://play.google.com/store/search?q=9781541701892\u0026amp;c=books\u0026amp;PAffiliateID=1011lmTI\"\u003eGoogle Play\u003c/a\u003e\n\u003ca class=\"btn btn-fill\" href=\"https://www.ebooks.com/en-us/searchapp/searchresults.net?term=9781541701892\"\u003eeBooks.com\u003c/a\u003e \u003ca class=\"btn btn-fill\" href=\"https://www.kobo.com/us/en/ebook/the-titanium-economy\"\u003eKobo\u003c/a\u003e\n\u003c/p\u003e"}},"title":{"jsonValue":{"value":"The Titanium Economy\u003ca id=\"order-now\"\u003e\u003c/a\u003e"}},"eyebrow":{"jsonValue":{"value":""}},"displayDate":{"value":"0001-01-01T12:00:00Z"},"displayDateBlog":null,"callToActionLinks":{"jsonValue":{"value":[]}},"contentType":{"jsonValue":{"id":"d9ca650f-b9ec-4b52-959c-71b7d7872d2a","url":"/taxonomy/content-types/flexi","name":"Flexi","displayName":"Flexi","fields":{"Faceted Search":[]}}},"articleType":null,"videoId":{"value":""},"sourcePublication":null,"publicationSource":{"targetItem":null},"externalPublication":null,"standardImage":{"src":"/~/media/mckinsey/featured insights/mckinsey books/the titanium economy/titanium_1536x1536_thumbnail.jpg","alt":"The Titanium Economy","height":1536,"width":1536,"Description":""},"heroImage":null,"thumbnailImage":null,"template":{"id":"C0C26A6874804ED1A38E8EDF7CD058C0"},"genericItemUrl":{"url":"","linkType":"internal","text":"","target":"","className":"","queryString":"","anchor":"","targetItem":null}}]}}}},"placeholders":{"main-area":[]}}],"universal-header":[]}}]}},"itemId":"59d9a3cf-092b-4e4c-ac89-d4c9a1003abc","pageEditing":false,"site":{"name":"website"},"pageState":"normal","language":"en","pageMetaData":{"alternateLanguages":[{"languageCode":"en","displayName":"English","url":"/featured-insights/mckinsey-on-books/the-titanium-economy"}],"currentLanguage":"en","navigationLink":"featured-insights","activeItemId":"{3B4756D0-2A01-44CA-B37A-B4CA73D83717}","miniSiteId":"","officeCode":"","officeDisplayName":"","subscriptionPracticeData":null,"isAlaisedPage":false,"originalHostName":"www.mckinsey.com","updatedDate":"2024-10-24T15:50:06Z","createdDate":"2022-05-05T01:18:54Z","practice":{"isDefaultPractice":true,"name":"Monthly Highlights","code":"N02","stickyTitle":"Sign up for our Monthly Highlights newsletter","stickySubtitle":"Don't miss this roundup of our newest and most distinctive insights","previewLink":"\u003clink linktype=\"media\" target=\"\" id=\"{9D8859E5-868F-4618-9C77-073458526BA0}\" /\u003e","previewLinkLabel":null,"description":null,"descriptionText":null,"frequency":null,"regFormTitle":null},"url":"/featured-insights/mckinsey-on-books/the-titanium-economy","isCareersPage":false,"officePath":"","hideAppPromo":false,"itemInfo":{"id":"59d9a3cf-092b-4e4c-ac89-d4c9a1003abc","fullPath":"/sitecore/content/McKinsey/Home/Featured Insights/McKinsey on Books/The Titanium Economy","templateName":"Universal Base JSS","templateID":"85ff0530-7883-480f-9a4c-82123f72ffd8"}},"defaultSettings":{"McKinsey Quarterly":"\u003cem\u003eMcKinsey Quarterly\u003c/em\u003e","FacebookCID":"soc-web","LinkedInCID":"soc-web","TwitterCID":"soc-web","Home Page SEO Details":{"Description":"McKinsey \u0026 Company is the trusted advisor and counselor to many of the world's most influential businesses and institutions.","Image_Url":"/~/media/images/global/seoimageplaceholder.jpg","Image_Alt":""}},"alumniDatalayerChunk":"static/chunks/alumnidatalayer.325ebb6069c1d69e.js"},"componentProps":{},"notFound":false,"noAccess":false},"__N_PREVIEW":true,"__N_SSP":true},"page":"/[[...path]]","query":{"timestamp":"1732260915453","path":["capabilities","sustainability","how-we-help-clients","sustainability-and-social-impact-strategies","environmental-social-and-governance"]},"buildId":"9vYT_fWQKRjfPT7lAZJdB","runtimeConfig":{"CONFIG_ENV":"production","CURRENT_ENV":"production","PUBLIC_URL":"https://www.mckinsey.com","PUBLIC_CMS_URL":"https://cms-prod.mckinsey.com","RECAPTCHA_V3_KEY":"6LdC5twSAAAAAF0dePIbY_ckeF05mKdYYJXn7uTg","INVISIBLE_RECAPTCHA_KEY":"6LcWCs0UAAAAAEik2NaGkfGH8mGHo1ThxIt-qUoE","USER_SERVICE_API_HOST":"https://prd-api.mckinsey.com","MOBILE_SERVICES_HOST":"https://mobileservices.mckinsey.com","SEARCH_SERVICE_API_HOST":"https://mckapi.mckinsey.com","OT_DATA_DOMAIN_SCRIPT_COM":"915b5091-0d7e-44d2-a8c4-cf08267e52fe","OT_DATA_DOMAIN_SCRIPT_DE":"13f50396-9d33-4d95-ba3e-1f108fa91009","OT_DATA_DOMAIN_SCRIPT_BR":"679eae24-1d5c-4f33-8aae-b35aa8269966","ADOBE_LAUNCH":"a400cfbb2fd3","BCOV_POLICY":"BCpkADawqM3Xn1B8iTmHawNytUSk0kXaQKMSM51CBVsYKHfwlRhZimTJqbOOq0NuyxTKQnvb4V9myMVRjwGkyGtJQO2HrUPOJHcsgkpbB-jyHwswonskf6XnZaF0TyyKkAQgbymSMtudeD9CLk-xCpqAzTaNUm7a3M3QKLN4pdLRNJ9_HbVMWzNpiUr5ezAVdMciDMwsD-gxNl43d7bfVP3wRhTNWbWUYn3WK7-Oz2gbxV6mMTm0jJU3SjK_x0meTprYUgdUWA-iDgwVglsnfJ_SVtVDPZypUokKv85GzFLM-ywjWlPM2Hg1ucemwwOpa-qvYBGfeMV7zP3n6s22hFCBveiWtHEBpV9N8f4rjmunMlxBx7kSlxIRjWquZm70hLRXMoxAgQ22BC86tBhgR_d1l9_-FzZuZIlZhzJwJi3ug1HszooHM8uEMOkHmB5nYj5XEgVk5JFYGcSwFSnMnNzE1ej2J3jcEiE3eSWHcremWjCZ0s9bs_8R08WpGWkBp8WMXUFfmhPBMk-MGixR_yIu7nJ6B_hYBnVhqKnnoW-xxEmRxgwG0Ev0S96cAcBG8qdlChGN7o1qN0heGTUIYnDk703q3lt9j7X4FgaITrlcPZOWZ96EHytVKUAtmtVp5BVGpiLn4viuUpEdAM_CLSBIaPVunk-39L8tm6m8iUYmbMX_KXPyaL900bQtVQgK39FCa0pUEZ_jSBOGNj1FH8NUPN2TS8_csNWfpN7gsaD9FBN3wUtawAD_RPdJ952odfwJqyvrkN89AyKnFdFMvUh6_4LCIQVYd4M5KC_k1WNLYb11KZhq6O4UaoyD4X1pV4-x0jBzEnc4VQTkL_04dw2xdPJ1uqUrmHuUcIBO0SKaEk6_5HYc3GKfYwmPz1oxMpOi-Rzw1QPyWIdbrcZdFbIHoVZ8FKfyslEv392pJMiKzUnVWL_3mZ0UqnGtddwlXYVdSs57AUdlrfOe7TVaaIMZ_kL7FSrbWrsaSufitSYr62xD1K1-qeb4wkx8QQEorxGJ3RG1Vpn97Pn5JEC_jvj0s7uzFgidYR9bp80EMmPCHUmRg-Hm1Aq1B4YMNc1ARnFz6UvT_8_pMhJEwKuypA-nPoJu4JZJNLVUdw","sitecoreApiKey":"{AD59BE63-BA20-47D4-A1B0-ECF30588E2E2}","sitecoreApiHost":"https://prod.mckinsey.com","FB_APP_ID":"1382278882079245","ARTICLE_API_HOST":"https://prd-api.mckinsey.com","SITECORE_FORMS_SERVICES_API_HOST":"https://prd-api.mckinsey.com","FEATURE_TOGGLES":"{\"stack_adapt_pixel\": true, \"article_seo_schema\":true, \"remember_me\": true, \"gql_promo_banner\": true, \"gql_highlight_bar\": true, \"gql_ceros_placeholder\": true, \"gql_two_up_medium\": true, \"gql_hero_with_partnership_mark\": true, \"gql_brightcove_gallery\": true, \"gql_one_up_medium\": true, \"gql_promo_bar_with_quote\": true, \"gql_fifty_fifty_hero\": true, \"gql_enhanched_hero\": true, \"gql_two_up_small\": true, \"gql_general_up\": true, \"gql_full_bleed_hero\": true, \"passwordless_login_enabled\": true, \"sso_enabled\": true, \"article_id\": \"\", \"personalisation_enabled\":true, \"hide_student_sticky_footer\":true, \"email_domain_validation_enabled\":true, \"enable_cid_cookie_qp\": true, \"otp_verification_enabled\": true}","HEADER_SCRIPT_HASH":"abcd1234","OKTA_AUTH_CLIENT_ID":"0oa8ppb3ypQ8uOI8y697","OKTA_AUTH_ISSUER":"https://dotcomidp.mckinsey.com/oauth2/aus2byav0jTElyFDD697/","AUTO_REDIRECTION_DURATION":"5","LINKEDIN_IDP":"0oaecyj1byxnfrfFk697","APPLE_IDP":"0oaeg2lxy6mq4PX5F697","GOOGLE_IDP":"0oaeczfkb03XL3E4O697","ALUMNI_BASE_API_URL":"https://dev-gateway.intranet.mckinsey.com/:apiKey/v1","ALUMNI_AUTHENTICATE_API_URL":"https://dev-ac3-okta-auth.intranet.mckinsey.com/authenticate","ALUMNI_OKTA_URL":"","ALUMNI_OKTA_ENABLED":"true","GOOGLE_MAP_API_KEY":"AIzaSyDqrGDNMDjy9pXHkMf-_Ut33LoC725GSe4","AWS_GATEWAY":"https://dev-gateway.mckinsey.com","AWS_API_GATEWAY_ID":"o63viscaj4","AWS_PERSONALIZATION_TRACKING_ID":"f3f97bc3-4ca7-4960-9e49-0bcff6294ab4","AWS_PERSONALIZATION_CID":"recommendations-onw-onw-mck-mck-art-2410-v1-user-ext-web","EVENTS_MODULE_CARDS_COUNT":"8","RECOMMENDATIONS_OFFER_ACTIVITY":"Article Recommendations"},"isFallback":false,"dynamicIds":[83721],"gssp":true,"locale":"en","locales":["en","da-DK"],"defaultLocale":"en","isPreview":true,"scriptLoader":[]}</script><script type="text/javascript" src="/Fj8RVkoXK/SGc/0iV/7StmEVLobmTM/DOz7p2b6SpSmL17S/Clx4AQ/Vgw/QVnNuNQQB"></script></body></html>