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Blog d'entreprise : avantages, conseils et exemples - Shopify en France
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class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Développez votre entreprise en ligne</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vendez sur différents canaux<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Atteignez des millions de clients et augmentez vos ventes</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vendre en personne<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point de vente (PDV)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vendez à l’international<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Ventes internationales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Vendez en gros et en D2C<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Commerce B2B</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">Acceptez les paiements en ligne<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Configurez les moyens de paiement</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Marché" class="font-bold text-t7 inline-block">Marché</span></div><ul class="pb-2" aria-labelledby="subNavItem-Marché"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Développez votre activité<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Atteignez et fidélisez les clients</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing sur les médias sociaux<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Intégrations avec les médias sociaux</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Maintenez le contact avec les clients<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Étudiez votre audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Obtenez des informations sur vos clients</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Gestion" class="font-bold text-t7 inline-block">Gestion</span></div><ul class="pb-2" aria-labelledby="subNavItem-Gestion"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Gérez votre entreprise<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Suivez les ventes, les commandes et les analyses de données</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Mesurez vos performances<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analyses de données et rapports</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/shipping"><div class="text-base font-medium"><span class="inline-block arrow-animation">Expédiez les commandes plus rapidement<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Gérez vos stocks et vos commandes<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gestion des stocks et des commandes</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="Source externe : Développeurs Shopify . Développez avec les API puissantes de Shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">Développeurs Shopify<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Développez avec les API puissantes de Shopify</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/fr/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Une solution de commerce pour les marques digitales en plein essor</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/fr/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">Tous les produits<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Découvrez toutes les solutions et fonctionnalités de Shopify</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/fr/pricing">Tarification</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Ressources-toggle-open" aria-controls="RessourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Ressources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="RessourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Aide et assistance" class="font-bold text-t7 inline-block">Aide et assistance</span></div><ul class="pb-2" aria-labelledby="subNavItem-Aide et assistance"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/fr/" aria-label="Source externe : Aide et assistance . Bénéficiez d’une assistance joignable à tout moment"><div class="text-base font-medium"><span class="inline-block arrow-animation">Aide et assistance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Bénéficiez d’une assistance joignable à tout moment</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Blog de Shopify<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Conseils de stratégie commerciale</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Sujets populaires" class="font-bold text-t7 inline-block">Sujets populaires</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Sujets populaires"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog/shopify-francais"><div class="text-base font-medium"><span class="inline-block arrow-animation">Qu’est-ce que Shopify ?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Fonctionnement de notre plateforme de commerce</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/editions"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Des produits Shopify nouveaux et innovants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog/topics/success-story"><div class="text-base font-medium"><span class="inline-block arrow-animation">Parcours de fondateurs d’entreprise<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Trouvez l’inspiration auprès de marchands qui réussissent</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog/comment-creer-une-marque-le-guide-en-7-etapes"><div class="text-base font-medium"><span class="inline-block arrow-animation">Image de marque<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Créez votre marque de A à Z</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog/le-guide-pour-elaborer-un-plan-marketing-e-commerce-tres-efficace-en-3-etapes"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Établissez un plan marketing</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog/seo-et-referencement-pour-les-debutants"><div class="text-base font-medium"><span class="inline-block arrow-animation">SEO e-commerce<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Améliorez votre classement sur les moteurs de recherche</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog/topics/réseaux-sociaux"><div class="text-base font-medium"><span class="inline-block arrow-animation">Stratégie de vente sur les médias sociaux<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Convertissez vos followers en clients</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog/growth-hacking"><div class="text-base font-medium"><span class="inline-block arrow-animation">Croissance commerciale<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Développez votre activité</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Outils essentiels" class="font-bold text-t7 inline-block">Outils essentiels</span></div><ul class="pb-2" aria-labelledby="subNavItem-Outils essentiels"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/outils/createur-de-logo"><div class="text-base font-medium"><span class="inline-block arrow-animation">Créateur de logo<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="Source externe : Photo d’illustration ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Photo d’illustration<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/blog/modele-de-business-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Modèle de business plan<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/fr" aria-label="Source externe : Outil de lien en bio ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Outil de lien en bio<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fr/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">Générateur de code QR<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/fr/enterprise">Enterprise</a></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 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focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base font-bold tracking-[-0.01em] whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">Démarrer un essai gratuit</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a href="https://accounts.shopify.com/store-create?language=fr&locale=fr&signup_page=https%3A%2F%2Fwww.shopify.com%2Ffr%2Fblog%2Fsite-e-commerce-blogging&signup_types[]=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial" aria-label="Source externe : Démarrer un essai 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stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_662" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_662" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient></defs></svg></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none"><div class="fixed top-0 left-0 h-[6px] z-50 bg-blog-highlight" style="width:null%"></div><section class="grid grid-cols-full bg-section-light-bg text-section-light-text featured-blogs gap-y-0 pt-36 pb-0" data-section-name="" data-component-name="site-e-commerce-blogging" data-viewable-component="true" data-mode="light"><div class="relative overflow-hidden bg-marketingBg" data-component-name="blog-header-banner"><div class="container relative flex flex-col items-center text-center pt-16 tablet-xl:pt-12 pb-12 px-[40px] tablet-xl:px-[130px] desktop:px-[210px]"><p class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-2xl tablet:text-3xl max-w-[680px]">Commencez à vendre avec Shopify dès aujourd’hui</p><p class="richtext max-w-[680px] text-sm mb-4">Commencez dès aujourd’hui votre essai gratuit avec Shopify, puis utilisez ces ressources pour vous guider à chaque étape du processus.</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?language=fr&locale=fr&signup_page=https%3A%2F%2Fwww.shopify.com%2Ffr%2Fblog%2Fsite-e-commerce-blogging&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">Démarrer un essai gratuit</a><a href="/fr/" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:bg-button-light-secondary-bg-hover hover:border-button-light-secondary-border-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:bg-button-light-secondary-bg-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled" data-component-name="button" data-mode="light" target="">En savoir plus</a></div></div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] left-[-26px] tablet-xl:left-0 bottom-[-20px] tablet-xl:bottom-[-60px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/fr/blog/site-e-commerce-blogging"/><meta itemProp="dateModified" content="2024-02-12T20:30:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/fr/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/fr/blog/topics/content-marketing" class="no-underline hover:text-link-light-hover topic-link">Content Marketing</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">Blog d'entreprise : avantages et exemples</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Cet article explore les multiples avantages d'un blog d'entreprise, de l'amélioration de la notoriété au SEO, en passant par la stratégie de contenu. Avec des exemples concrets et des astuces pour générer des idées d'articles, découvrez comment le blogging peut devenir un pilier de votre présence en ligne et engager efficacement votre audience.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> <!-- -->par <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/fr/blog/authors/carole-desprez" class="no-underline" itemProp="url"><span itemProp="name">Carole Desprez</span></a></span></div><div class="text-body-sm text-shade-50">Dernière mise à jour<!-- --> <time>12 févr. 2024</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0249/6376/articles/blog-entreprise_e1ac5b50-941e-466f-bf60-bcd1fb2c59da.png?v=1729528228&originalWidth=1848&originalHeight=782" alt="homme tape sur un clavier" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0249/6376/articles/blog-entreprise_e1ac5b50-941e-466f-bf60-bcd1fb2c59da.png?v=1729528228&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0249/6376/articles/blog-entreprise_e1ac5b50-941e-466f-bf60-bcd1fb2c59da.png?v=1729528228&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0249/6376/articles/blog-entreprise_e1ac5b50-941e-466f-bf60-bcd1fb2c59da.png?v=1729528228&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0249/6376/articles/blog-entreprise_e1ac5b50-941e-466f-bf60-bcd1fb2c59da.png?v=1729528228&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0249/6376/articles/blog-entreprise_e1ac5b50-941e-466f-bf60-bcd1fb2c59da.png?v=1729528228&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0249/6376/articles/blog-entreprise_e1ac5b50-941e-466f-bf60-bcd1fb2c59da.png?v=1729528228&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0249/6376/articles/blog-entreprise_e1ac5b50-941e-466f-bf60-bcd1fb2c59da.png?v=1729528228&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0249/6376/articles/blog-entreprise_e1ac5b50-941e-466f-bf60-bcd1fb2c59da.png?v=1729528228&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0249/6376/articles/blog-entreprise_e1ac5b50-941e-466f-bf60-bcd1fb2c59da.png?v=1729528228&originalWidth=1848&originalHeight=782&width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">Démarrez votre activité en ligne dès aujourd’hui.</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">Gratuitement.</p><a href="https://accounts.shopify.com/store-create?language=fr&locale=fr&signup_page=https%3A%2F%2Fwww.shopify.com%2Ffr%2Fblog%2Fsite-e-commerce-blogging&signup_types[]=paid_trial_experience" class="flex justify-between align-middle font-aktivgroteskextended leading-6 tracking-[-0.0175rem] !no-underline border-b-[1px] 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desktop:pt-16 [&_h2]:text-t4 [&_h2]:mt-12 [&_h2]:mb-6 [&_h2]:text-black [&_h2]:font-medium [&_.heading--2]:text-t5 [&_.heading--2]:text-black [&_.heading--2]:font-aktivgroteskextended [&_.heading--2]:mb-6 [&_.heading--2]:font-medium [&_h3]:text-t5 [&_h3]:mt-12 [&_h3]:mb-4 [&_h3]:text-black [&_h4]:text-t6 [&_h4]:mt-12 [&_h4]:mb-4 [&_h4]:text-black [&_h5]:text-t7 [&_p]:mb-6 [&_hr]:mb-6 [&_a]:text-black [&_a]:font-medium [&_a]:underline [&_a:hover]:no-underline [&_sup_a]:no-underline [&_sup_a:hover]:underline [&_.marketing-button]:text-white [&_.marketing-button]:no-underline [&_a>img]:mt-3 [&_a>img]:mb-8 [&_a>img]:h-[revert-layer] [&_img]:my-12 [&_a>img]:inline-block [&_figure>img]:mb-0 [&_figure]:mb-12 [&_img]:inline-block [&_ul]:list-disc [&_ul]:space-y-3 [&_ul]:pl-6 [&_ul]:mb-6 [&_ul_li]:pl-4 [&_ol]:list-decimal [&_ol]:space-y-3 [&_ol]:pl-6 [&_ol]:mb-6 [&_ol_li]:pl-4 [&_ol_li::marker]:font-bold [&_iframe]:max-w-full [&_figcaption]:mb-12 [&_figcaption]:text-center [&_figcaption]:text-xs [&_figcaption]:sm:text-sm [&_figcaption]:mt-1 [&_strong]:font-medium [&_strong]:text-black [&_.heading--4]:font-aktivgroteskextended [&_.heading--4]:text-2xl [&_.heading--4]:text-black [&_.heading--4]:font-medium [&_.heading--4]:tracking-[-.02em] [&_iframe]:mt-3 [&_iframe]:mb-9 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>Vous pensez peut-être que la seule façon de générer des revenus passe par le déploiement d’initiatives de vente directe. Qu’il s’agisse de stratégie d’e-mailing, de prospection hors-ligne ou de publicité payante, ces campagnes à caractère promotionnel ne correspondent pourtant pas toujours aux attentes de vos cibles.</p> <p>Le blogging est un excellent moyen de construire votre audience et de générer plus de trafic et de ventes pour votre marque. Ne faites pas l’erreur de considérer le blogging comme une stratégie facultative : même une publication épisodique de contenu peut soutenir votre <a href="/fr/blog/idee-de-business-7-idees-e-commerce-rentables">business en ligne</a>.</p> <div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight"> <p><strong>Sommaire</strong></p> <ol> <li><a href="#example1">Qu’est-ce qu’un blog d’entreprise ?</a></li> <li><a href="#example2">Pourquoi les entreprises bloguent-elles ?</a></li> <li><a href="#example3">Exemples de stratégies de blogs réussies</a></li> <li><a href="#example4">Comment trouver de bonnes idées d’articles pour un blog d’entreprise</a></li> </ol> </div> <p>Mais alors, comment ? Vous découvrirez dans cet article les atouts directs et indirects qui font du blog d’entreprise le soutien majeur d’une activité e-commerce.</p><div id="text-cta" class="hidden lg:block"></div> <a name="example1"></a> <h2><strong>Qu’est-ce qu’un blog d’entreprise ?</strong></h2> <p>Un blog d'entreprise est un outil de communication en ligne qui permet aux entreprises de toutes tailles et de tous secteurs de partager du contenu avec leur audience. Généralement, il s'agit d'une plateforme directement hébergée sur le site web de l'entreprise. Tous types de contenus peuvent y être diffusés : articles de blog, interviews, tutoriels, études de cas, actualités de la société, communiqués de presse, offres d’emploi…</p> <p>Le blog peut (et devrait) être un élément majeur d’une stratégie marketing. Si vous passez tout votre temps à tenter de convertir des prospects en clients, vous passez certainement à côté des raisons qui incitent vos clients à découvrir votre site e-commerce en premier lieu.</p> <p>Cette raison est bien souvent la recherche d’informations. Dans cette optique, le blog d’entreprise est un canal d’acquisition de trafic non négligeable, mais qui doit s’accompagner d’une solide <a href="/fr/blog/marketing-de-contenu">stratégie de création de contenus</a>.</p> <a name="example2"></a> <h2><strong>Pourquoi les entreprises bloguent-elles ?</strong></h2> <h3><strong>Gagner en notoriété auprès de son audience cible</strong></h3> <p>Construire une audience de clients récurrents est la raison principale pour laquelle vous devriez bloguer.</p> <p>Ce ne sont pas les publications Facebook et les tweets qui vous permettront de diffuser votre message de façon pérenne et vraiment ancrée dans votre identité de marque. Et il vous faut bien plus que des épingles Pinterest pour promouvoir efficacement vos produits. Bien que la vidéo soit souvent considérée comme le meilleur format pour le storytelling, il faut généralement une bonne dose d’efforts, de ressources et de temps pour <a href="/fr/blog/comment-creer-vos-propres-videos-en-ligne-en-30-minutes-ou-moins">produire une vidéo percutante</a>.</p> <p>Même si la rédaction n’est pas un exercice à sous-estimer, la prise en main d’un article de blog est plus intuitive et simple. Il y a un titre principal qui donne aux lecteurs un avant-goût du thème abordé. Vous avez suffisamment d’espace pour raconter une histoire. Vous pouvez inclure des visuels attrayants en abondance, inclure vos publications sociales, et même intégrer vos vidéos. C’est un canal qui se prête idéalement au <a href="/fr/blog/comment-construire-une-histoire-de-marque-forte">storytelling</a>.</p> <p>En marketing, vous devez penser à raconter des histoires. Les gens vivent émotionnellement chaque moment de leur journée, y compris lorsqu’ils font du shopping en ligne. Parler des fonctionnalités avancées de vos produits ne suffit pas.</p> <p>Si vous possédez votre propre entreprise et que vous gérez un site e-commerce, le récit de votre aventure entrepreneuriale peut plaire. Votre activité était peut-être au départ un simple passe-temps qui a soudainement pris de l’ampleur ? Ou alors vous avez créé votre société pour répondre aux besoins d’une communauté spécifique ? Ou peut-être encore est-ce un voyage à l’étranger qui a motivé votre décision de vous lancer ?</p> <p>Outre le fait de mettre en avant votre histoire, vous pouvez également valoriser vos produits. Vous les connaissez sur le bout des doigts : vous pouvez décrire la façon dont ils sont fabriqués, d’où ils proviennent, comment ils doivent être utilisés... C’est en expliquant pourquoi vos produits sont uniques que vous parviendrez à mieux les vendre. Si vous ne fabriquez pas ce que vous vendez (si vous êtes <a href="/fr/blog/vendre-en-dropshipping-avec-aliexpress-le-guide-complet">dropshipper via AliExpress</a> par exemple), il sera moins facile de vous étendre sur le mode de confection de votre gamme. Par contre, vous pouvez tout à fait rédiger des articles en relation avec le mode d’utilisation de vos produits. Par exemple, si vous revendez des écharpes fabriquées en Chine, rien ne vous empêche de donner des conseils sur l’entretien du textile, de proposer différents styles de nœud élégants ou de raconter votre propre expérience si vous avez déjà porté ce produit.</p> <p>Soyez créatifs en utilisant votre histoire et vos produits comme sources d’inspiration rédactionnelles. Certaines marques vont encore plus loin en mêlant création de contenus et évènementiel. C’est le cas de la marque de cosmétique végane française Respire qui a créé l’opération “On vient se doucher chez vous”. La fondatrice de la marque s’est rendue directement chez certaines de ses clients pour recueillir leur avis, et en a profité pour créer <a href="https://www.respire.co/blogs/infos/jirai-me-doucher-chez-vous-a-la-rencontre-de-nos-consommateurs" rel="nofollow noopener noreferrer" target="_blank">un article sur l’opération</a>.</p> <p><strong>Astuce </strong>: pour raconter efficacement votre histoire sans négliger vos produits phares, vous pouvez intégrer des photos de produits attrayantes dans la page qui décrit votre marque. Il pourrait s’agir de la page À propos, Notre mission, Nos valeurs… Assurez-vous de mentionner les caractéristiques de produits qui pourraient séduire les clients. Si vos produits sont fabriqués à la main, par exemple, criez-le haut et fort et ajoutez des photos de votre espace de fabrication, tel un mini reportage.</p> <h3><strong>Améliorer ses performances SEO grâce à un blog</strong></h3> <p>Si votre audience est plutôt confidentielle, vous pourriez croire qu’il serait inutile d’investir dans le blogging puisque personne ne lira votre contenu. C’est une fausse idée. C’est au contraire en ne bloguant pas que vous freinerez la croissance de votre « petite » audience.</p> <p>Un blog d’entreprise, même dans son aspect le plus standard, soutiendra votre site en matière de SEO. </p> <h4>La force des liens backlinks</h4> <p>En premier lieu, créer des (bons) articles de blog peut vous permettre d’obtenir des mentions dans d’autres sites. Ces liens externes (appelés <a href="/fr/blog/comment-creer-des-backlinks-de-qualit-pour-votre-site-e-commerce">liens backlinks</a>) ont un poids considérable en matière de référencement organique. Quand l’un de vos articles est partagé sur les réseaux sociaux et des sites tiers, cela met votre site en avant. Il s’agit là du facteur de popularité web, fortement apprécié par les algorithmes des moteurs de recherche (et à fortiori Google qui représente <a href="https://www.webrankinfo.com/dossiers/etudes/parts-marche-moteurs#france" rel="nofollow noopener noreferrer" target="_blank">plus de 90% des recherches françaises</a>). Il est évidemment plus facile de générer des liens à partir d’un contenu engageant qu’à partir d’une page de produit standard. Et plus vous parvenez à générer de liens provenant d’autres sites, plus votre classement dans les pages de résultats organiques s’améliore.</p> <h4>Publier des contenus à valeur ajoutée</h4> <p>En bloguant régulièrement, vous signalez également aux moteurs de recherche que votre site est constamment mis à jour. Les moteurs suivent ces changements. Chaque nouvelle publication est un signal de dynamisme, souvent récompensé par une meilleure visibilité dans les résultats de recherche. Soyez tout de même réalistes : l’idée n’est pas de publier un maximum de contenus de faible qualité. L’algorithme de Google aime le contenu frais, mais il aime surtout le contenu de qualité. Mais qu’est-ce qu’exactement qu’un contenu de qualité ? </p> <p><a href="https://developers.google.com/search/blog/2023/11/search-quality-rater-guidelines-update?hl=fr" rel="nofollow noopener noreferrer" target="_blank">Dans ses documentations</a>, Google explique sa vision du contenu idéal. Il doit être : </p> <ul> <li aria-level="1">Pertinent : Il répond de manière exhaustive à l’intention de recherche de l'internaute.</li> <li aria-level="1">Original : Il apporte une valeur ajoutée unique. Essayez de devenir LA page référence du web sur la thématique de votre contenu</li> <li aria-level="1">Autoritaire : Il est rédigé par des sources reconnues ou des experts dans le domaine concerné. Plus concrètement, il s’agit surtout de démontrer que vous êtes spécialistes du sujet que vous abordez.</li> <li aria-level="1">Fiable : Les informations sont exactes, appuyées par des sources de confiance.</li> </ul> <h3><strong>Un blog d’entreprise permet de se démarquer</strong></h3> <p>Vous l’avez lu plus haut : quand vous rédigez du contenu intéressant que les gens lisent et partagent, votre référencement s’améliore. Chaque nouveau lien vers votre site signale à Google que votre site a de l’autorité. Au-delà de renforcer votre SEO, vous pouvez vous affirmer comme LA référence du sujet sur le web et ailleurs.</p> <p>Admettons-le, votre page « À propos » est importante, mais vous ne pouvez pas la partager indéfiniment sur Facebook. Et il vous sera difficile de publier indéfiniment des vidéos Tiktok sur vos produits. Mais quand vous rédigez des articles de blog, vous avez plus de contenu à partager sur vos réseaux. Non seulement les articles de blog facilitent ce partage, mais ils encouragent également la création de liens externes vers votre site. Par exemple, vous allez certainement recevoir de tout nouveaux visiteurs si quelqu’un publie un tweet à propos de l’un de vos articles de blog.</p> <p>Le blogging est l’occasion de vous positionner dans votre niche comme une autorité plus fiable que la concurrence.</p> <p>Si vous créez une excellente ressource, il y a de fortes chances pour qu’elle s’attire le feu des projecteurs. Pensez blogueurs et médias de renom. Une <a href="/fr/blog/10987345-comment-gerer-vos-relations-publiques-comme-un-pro-un-guide-pour-attirer-l-attention-des-medias">bonne couverture médiatique</a> est inestimable. Vous ne pouvez jamais savoir qui va lire vos ressources. Mais c’est en ne bloguant pas que vous manquez totalement l’occasion de vous faire remarquer.</p> <p><strong>Astuce</strong> : pour créer un blog qui soutient votre activité de façon naturelle, tentez de documenter tout ce qui se passe dans votre niche. Soyez l’expert et le reporter.</p> <p><strong>Exemple</strong> : vous gérez une boutique en ligne de vélos. Vous pourriez mettre en avant les nouveaux produits qui sont commercialisés dans la niche du cyclisme, partager sur votre blog les évènements de cyclisme dans votre pays et même dans le monde, mener des interviews avec des experts en cyclisme et même <a href="/fr/blog/comment-creer-un-podcast-le-guide-detaill">créer un podcast</a>. Bien sûr, tout cela doit venir en plus des articles informatifs que vous publiez et des belles photos de produits que vous intégrez sur votre blog, depuis votre compte Instagram par exemple.</p> <p>Votre blog doit être une bonne source d’information pour vos visiteurs. Pour que cela ne soit pas à sens unique, tentez toujours d’interagir avec votre communauté et d’encourager les interactions axées sur vos produits.</p> <a name="example3"></a> <h2>Exemples de stratégies de blogs réussies</h2> <h3>Les piscines écologiques et Marcus Sheridan</h3> <p>Imaginez que vous utilisez votre site pour promouvoir votre activité de construction de piscines écologiques. Vos concurrents ne souhaitent pas révéler les coûts de construction à leurs visiteurs. Vous pourriez vous différencier en adoptant l'approche opposée, c’est-à-dire créer un article de blog qui détaille les coûts de construction en fonction de chaque demande client reçue. Avant même de vous en rendre compte, votre site pourrait se classer en première position pour toutes les requêtes liées aux coûts de construction d'une piscine écologique.</p> <p>Si vous êtes assez spécialisé, vos articles feront de vous l’expert incontesté dans votre marché de niche.</p> <p>Marcus Sheridan, constructeur de piscines et de spas en fibre de verre, a suivi cette approche il y a plus de 10 ans pour se classer en première position pour toutes les requêtes imaginables liées au coût de construction de piscines en fibre de verre. Sa stratégie de blogging s’est révélé tellement efficace qu’il en a fait un livre <a href="https://marcussheridan.com/they-ask-you-answer/" rel="nofollow noopener noreferrer" target="_blank">“They ask, You Answer”</a> aujourd’hui devenu une véritable référence internationale dans l’univers du marketing de contenu. Grâce au suivi de ses datas analytiques, Marcus affirme en effet que la ressource qu’il a créée pour se classer en première position lui a permis à elle seule de générer jusqu’à ce jour plus de 2 millions d’euros de chiffre d’affaires.</p> <p>La page d’accueil du site américain de Marcus <a href="https://www.riverpoolsandspas.com/" rel="nofollow noopener noreferrer" target="_blank">River Pools</a> est optimisée pour informer et apporter de la valeur aux visiteurs. Des miniatures cliquables détaillant les différents types de piscines sont affichées pour faire entrer le prospect dans le tunnel de conversion dès sa première visite. Le contenu inspirationnel est partout : guides, questionnaire, articles…</p> <h3>Le blog 18h39 de Castorama</h3> <p>Ce blog est presque devenu une référence en la matière. Il a d’abord été rendu célèbre par son nom “18h39”. Ce chiffre est tiré de l'ouvrage "<a href="https://francoscopie.fr/" rel="nofollow noopener noreferrer" target="_blank">Francoscopie</a>" du sociologue Gérard Mermet et désigne le temps que passe chaque français en moyenne chez lui. Castorama a voulu tirer parti de ces longs moments à domicile en devenant plus qu’une enseigne de bricolage. Ils ont créé un média à part entière qui mise sur la proximité avec les français via un ton positif, engageant et pédagogique.</p> <p>Plusieurs points forts se distinguent des contenus proposés :</p> <ul> <li aria-level="1">Pertinence: Le contenu s'adapte aux tendances et aux préoccupations modernes (écologie, accessibilité, petit prix…).</li> <li aria-level="1">Qualité : Les contenus sont bien écrits, informatifs, inspirants et visuellement attractifs.</li> <li aria-level="1">Diversité : La variété des formats permet de toucher une audience large et mixte : articles, vidéos, interviews d'experts, tutoriels, conseils et témoignages.</li> <li aria-level="1">Cohérence : L'ensemble des contenus est cohérent avec la ligne éditoriale et l'identité visuelle du blog.</li> <li aria-level="1">Expertise : La pâte de Castorama souligne l’expertise métier et garantit une certaine fiabilité des informations.</li> </ul> <a name="example4"></a> <h2><strong>Comment trouver de bonnes idées d’articles pour un blog d’entreprise</strong></h2> <p><strong></strong></p> <p>Vous savez maintenant pourquoi créer un blog d’entreprise peut être une opportunité marketing juteuse. Mais avez-vous encore du mal à sauter le pas ? Pensez-vous ne pas être un assez bon rédacteur pour vous prêter à l’exercice ? </p> <p>Si la rédaction vous intimide, vous avez différentes options : </p> <ul> <li aria-level="1">Vous pouvez sous-traiter en interne si vous avez une équipe, ou en externe auprès d’un stagiaire ou d’un freelance. </li> <li aria-level="1">Vous pouvez aussi vous appuyer sur l’AI, mais seulement en guise d’assistant personnel pour vous aider à organiser vos idées. Les contenus exclusivement produits par une intelligence artificielle manquent cruellement de valeur ajoutée si vous ne les nourrissez pas. </li> <li aria-level="1">Si vous vous sentez prêts à rédiger vous-même, vous pouvez tout à fait réaliser des articles courts. Considérez qu’un article de blog est l’expansion d’un tweet ou d’une description de produit. </li> <li aria-level="1">Vous pouvez également réaliser une curation de contenu en partageant des liens intéressants dans votre article. </li> <li aria-level="1">Vous pouvez même intégrer une vidéo que vous avez produite : certains articles de blog peuvent en effet être créés à partir de contenu visuel.</li> </ul> <p>Il n’est pas nécessaire de bloguer chaque jour. Il faut avant tout traiter des sujets intéressants et y apporter de la valeur. Comparez votre ébauche avec les articles qui sont le mieux positionnés dans la page de résultat Google.</p> <h3><strong>Cibler les mots-clés à longue traîne</strong></h3> <p>Le blog d’entreprise vous donne l’occasion de vous classer pour des mots-clés de longue traine, bien spécifiques. Il s’agit de cibler des expressions moins recherchées (mais plus spécialisées) à travers le contenu que vous créez. Par exemple, si vous possédez une boutique de vente de sous-vêtements, vous aimeriez certainement être positionné en haut de page sur la requête “soutien-gorge femme” qui déclenche plus de 1700 recherches par mois en France. Mais la concurrence est rude. Le blog d’entreprise peut vous permettre d’approcher vos prospects via des mots-clés plus accessibles comme “quel soutien-gorge pour petite poitrine tombante” qui génère tout de même 50 recherches mensuelles.</p> <p>Vous pouvez aussi allier blogging et relation client en répondant aux préoccupations et aux questions des clients ou prospects à travers vos articles. Chaque fois que vous recevez une question de la part d’un visiteur (si celle-ci est pertinente et propice à la rédaction bien sûr), rédigez un article de blog qui détaille la question et qui fournit la réponse. Les internautes deviennent alors meilleurs vos assistants en recherche d’idée de contenus. Pour ne pas vous tromper, vous pouvez également utiliser des outils de collecte de datas qui vous indiqueront le nombre de fois qu’un mot-clé est recherché chaque mois (<a href="https://answerthepublic.com/fr" rel="nofollow noopener noreferrer" target="_blank">AnswerThePublic</a> par exemple).</p> <h3><strong>Pistes pour trouver des idées d’articles de blog :</strong></h3> <ol> <li aria-level="1">Histoire de création de votre marque, votre mission, vos valeurs…</li> <li aria-level="1">Produits vendus : leur provenance, la façon dont ils sont fabriqués, leurs caractéristiques les plus notables…</li> <li aria-level="1">Tutoriels qui expliquent comment utiliser vos produits.</li> <li aria-level="1">Annonces des soldes et des promotions à venir.</li> <li aria-level="1">Évènements que vous organisez ou auxquels vous allez participer.</li> <li aria-level="1">Évaluations de produits complémentaires.</li> <li aria-level="1">Mises à jour concernant votre activité.</li> <li aria-level="1">Actualités dans votre niche.</li> <li aria-level="1">Curation de contenu.</li> <li aria-level="1">Recherche de mots-clés générant un volume de recherche à potentiel</li> <li aria-level="1">Tout ce qui pourrait intéresser et divertir votre audience, même lorsqu’il ne s’agit pas de contenu lié à vos produits.</li> </ol> <p>Ne vous fixez (presque) aucune limite. Si vous vendez des articles de cuisine, bloguez au sujet de vos recettes favorites. Si vous <a href="/fr/blog/52468869-le-guide-pour-creer-une-boutique-en-ligne-de-vente-de-tee-shirts">vendez des tee-shirts</a> comportant des motifs amusants, publiez les histoires drôles et les illustrations que vous découvrez chaque semaine. </p> <p>Rappelez-vous que les ressources que vous créez peuvent soutenir votre activité à long terme. Un article intéressant pourrait dominer la première position des résultats de recherche pendant des mois, ou même des années. Qui n’aimerait pas générer des ventes sur des mois ou des années à partir d’un effort fourni de façon ponctuelle ? Essayez, bloguez.</p><div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Lire la suite</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/fr/blog/comment-rediger-un-article-de-blog-engageant-qui-genere-du-trafic">Comment rédiger un article de blog engageant qui génère du trafic</a></li><li class="mt-2"><a href="/fr/blog/marketing-par-e-mail-8-e-mails-de-suivi-apres-vente-pour-convertir-les-nouveaux-clients-en-fans-fideles">Marketing par e-mail - 8 e-mails de suivi après-vente pour convertir les nouveaux clients en fans fidèles</a></li><li class="mt-2"><a href="/fr/blog/comment-augmenter-votre-trafic-avec-le-guest-blogging-ou-guest-posting">Comment augmenter votre trafic avec le guest blogging ou guest posting</a></li><li class="mt-2"><a 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https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1200 1200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1400 1400w"/></div><div class="flex bg-black"><div class="text-left desktop:mx-10 self-center py-16 md:py-28 mx-10 md:mx-0 md:px-4 desktop:px-8"><div class="text-left text-section-dark-text [&_span]:font-aktivgroteskextended [&_span]:text-left tablet-xl:[&_span]:text-[40px] [&_span]:leading-[48px] [&_span]:font-medium [&_span]:tracking-normal [&_p]:text-white [&_p]:text-left [&_p]:text-lg [&_p]:leading-[26px] [&_p]:font-normal [&_p]:tracking-tight [&_p]:pb-6" data-mode="dark" data-component-name="heading-group"><span class="richtext text-t2">Tenez-vous au courant des dernières nouveautés de Shopify</span><p class="richtext text-body-lg pt-sm">Abonnez-vous à notre blog et bénéficiez de conseils e-commerce, de 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focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">S’abonner</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 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0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">France</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-black text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="Navigation par région" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg 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revenus passe par le déploiement d’initiatives de vente directe. Qu’il s’agisse de stratégie d’e-mailing, de prospection hors-ligne ou de publicité payante, ces campagnes à caractère promotionnel ne correspondent pourtant pas toujours aux attentes de vos cibles.\u003c/p\u003e\n\u003cp\u003eLe blogging est un excellent moyen de construire votre audience et de générer plus de trafic et de ventes pour votre marque. Ne faites pas l’erreur de considérer le blogging comme une stratégie facultative : même une publication épisodique de contenu peut soutenir votre \u003ca href=\"/fr/blog/idee-de-business-7-idees-e-commerce-rentables\"\u003ebusiness en ligne\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eSommaire\u003c/strong\u003e\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#example1\"\u003eQu’est-ce qu’un blog d’entreprise ?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#example2\"\u003ePourquoi les entreprises bloguent-elles ?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#example3\"\u003eExemples de stratégies de blogs réussies\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#example4\"\u003eComment trouver de bonnes idées d’articles pour un blog d’entreprise\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003cp\u003eMais alors, comment ? Vous découvrirez dans cet article les atouts directs et indirects qui font du blog d’entreprise le soutien majeur d’une activité e-commerce.\u003c/p\u003e\n\u003ca name=\"example1\"\u003e\u003c/a\u003e\n\u003ch2\u003e\u003cstrong\u003eQu’est-ce qu’un blog d’entreprise ?\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eUn blog d'entreprise est un outil de communication en ligne qui permet aux entreprises de toutes tailles et de tous secteurs de partager du contenu avec leur audience. Généralement, il s'agit d'une plateforme directement hébergée sur le site web de l'entreprise. Tous types de contenus peuvent y être diffusés : articles de blog, interviews, tutoriels, études de cas, actualités de la société, communiqués de presse, offres d’emploi…\u003c/p\u003e\n\u003cp\u003eLe blog peut (et devrait) être un élément majeur d’une stratégie marketing. Si vous passez tout votre temps à tenter de convertir des prospects en clients, vous passez certainement à côté des raisons qui incitent vos clients à découvrir votre site e-commerce en premier lieu.\u003c/p\u003e\n\u003cp\u003eCette raison est bien souvent la recherche d’informations. Dans cette optique, le blog d’entreprise est un canal d’acquisition de trafic non négligeable, mais qui doit s’accompagner d’une solide \u003ca href=\"/fr/blog/marketing-de-contenu\"\u003estratégie de création de contenus\u003c/a\u003e.\u003c/p\u003e\n\u003ca name=\"example2\"\u003e\u003c/a\u003e\n\u003ch2\u003e\u003cstrong\u003ePourquoi les entreprises bloguent-elles ?\u003c/strong\u003e\u003c/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eGagner en notoriété auprès de son audience cible\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eConstruire une audience de clients récurrents est la raison principale pour laquelle vous devriez bloguer.\u003c/p\u003e\n\u003cp\u003eCe ne sont pas les publications Facebook et les tweets qui vous permettront de diffuser votre message de façon pérenne et vraiment ancrée dans votre identité de marque. Et il vous faut bien plus que des épingles Pinterest pour promouvoir efficacement vos produits. Bien que la vidéo soit souvent considérée comme le meilleur format pour le storytelling, il faut généralement une bonne dose d’efforts, de ressources et de temps pour \u003ca href=\"/blog/comment-creer-vos-propres-videos-en-ligne-en-30-minutes-ou-moins\"\u003eproduire une vidéo percutante\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eMême si la rédaction n’est pas un exercice à sous-estimer, la prise en main d’un article de blog est plus intuitive et simple. Il y a un titre principal qui donne aux lecteurs un avant-goût du thème abordé. Vous avez suffisamment d’espace pour raconter une histoire. Vous pouvez inclure des visuels attrayants en abondance, inclure vos publications sociales, et même intégrer vos vidéos. C’est un canal qui se prête idéalement au \u003ca href=\"/fr/blog/comment-construire-une-histoire-de-marque-forte\"\u003estorytelling\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eEn marketing, vous devez penser à raconter des histoires. Les gens vivent émotionnellement chaque moment de leur journée, y compris lorsqu’ils font du shopping en ligne. Parler des fonctionnalités avancées de vos produits ne suffit pas.\u003c/p\u003e\n\u003cp\u003eSi vous possédez votre propre entreprise et que vous gérez un site e-commerce, le récit de votre aventure entrepreneuriale peut plaire. Votre activité était peut-être au départ un simple passe-temps qui a soudainement pris de l’ampleur ? Ou alors vous avez créé votre société pour répondre aux besoins d’une communauté spécifique ? Ou peut-être encore est-ce un voyage à l’étranger qui a motivé votre décision de vous lancer ?\u003c/p\u003e\n\u003cp\u003eOutre le fait de mettre en avant votre histoire, vous pouvez également valoriser vos produits. Vous les connaissez sur le bout des doigts : vous pouvez décrire la façon dont ils sont fabriqués, d’où ils proviennent, comment ils doivent être utilisés... C’est en expliquant pourquoi vos produits sont uniques que vous parviendrez à mieux les vendre. Si vous ne fabriquez pas ce que vous vendez (si vous êtes \u003ca href=\"/fr/blog/vendre-en-dropshipping-avec-aliexpress-le-guide-complet\"\u003edropshipper via AliExpress\u003c/a\u003e par exemple), il sera moins facile de vous étendre sur le mode de confection de votre gamme. Par contre, vous pouvez tout à fait rédiger des articles en relation avec le mode d’utilisation de vos produits. Par exemple, si vous revendez des écharpes fabriquées en Chine, rien ne vous empêche de donner des conseils sur l’entretien du textile, de proposer différents styles de nœud élégants ou de raconter votre propre expérience si vous avez déjà porté ce produit.\u003c/p\u003e\n\u003cp\u003eSoyez créatifs en utilisant votre histoire et vos produits comme sources d’inspiration rédactionnelles. Certaines marques vont encore plus loin en mêlant création de contenus et évènementiel. C’est le cas de la marque de cosmétique végane française Respire qui a créé l’opération “On vient se doucher chez vous”. La fondatrice de la marque s’est rendue directement chez certaines de ses clients pour recueillir leur avis, et en a profité pour créer \u003ca href=\"https://www.respire.co/blogs/infos/jirai-me-doucher-chez-vous-a-la-rencontre-de-nos-consommateurs\"\u003eun article sur l’opération\u003c/a\u003e.\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAstuce \u003c/strong\u003e: pour raconter efficacement votre histoire sans négliger vos produits phares, vous pouvez intégrer des photos de produits attrayantes dans la page qui décrit votre marque. Il pourrait s’agir de la page À propos, Notre mission, Nos valeurs… Assurez-vous de mentionner les caractéristiques de produits qui pourraient séduire les clients. Si vos produits sont fabriqués à la main, par exemple, criez-le haut et fort et ajoutez des photos de votre espace de fabrication, tel un mini reportage.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eAméliorer ses performances SEO grâce à un blog\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eSi votre audience est plutôt confidentielle, vous pourriez croire qu’il serait inutile d’investir dans le blogging puisque personne ne lira votre contenu. C’est une fausse idée. C’est au contraire en ne bloguant pas que vous freinerez la croissance de votre « petite » audience.\u003c/p\u003e\n\u003cp\u003eUn blog d’entreprise, même dans son aspect le plus standard, soutiendra votre site en matière de SEO. \u003c/p\u003e\n\u003ch4\u003eLa force des liens backlinks\u003c/h4\u003e\n\u003cp\u003eEn premier lieu, créer des (bons) articles de blog peut vous permettre d’obtenir des mentions dans d’autres sites. Ces liens externes (appelés \u003ca href=\"/fr/blog/comment-creer-des-backlinks-de-qualit-pour-votre-site-e-commerce\"\u003eliens backlinks\u003c/a\u003e) ont un poids considérable en matière de référencement organique. Quand l’un de vos articles est partagé sur les réseaux sociaux et des sites tiers, cela met votre site en avant. Il s’agit là du facteur de popularité web, fortement apprécié par les algorithmes des moteurs de recherche (et à fortiori Google qui représente \u003ca href=\"https://www.webrankinfo.com/dossiers/etudes/parts-marche-moteurs#france\"\u003eplus de 90% des recherches françaises\u003c/a\u003e). Il est évidemment plus facile de générer des liens à partir d’un contenu engageant qu’à partir d’une page de produit standard. Et plus vous parvenez à générer de liens provenant d’autres sites, plus votre classement dans les pages de résultats organiques s’améliore.\u003c/p\u003e\n\u003ch4\u003ePublier des contenus à valeur ajoutée\u003c/h4\u003e\n\u003cp\u003eEn bloguant régulièrement, vous signalez également aux moteurs de recherche que votre site est constamment mis à jour. Les moteurs suivent ces changements. Chaque nouvelle publication est un signal de dynamisme, souvent récompensé par une meilleure visibilité dans les résultats de recherche. Soyez tout de même réalistes : l’idée n’est pas de publier un maximum de contenus de faible qualité. L’algorithme de Google aime le contenu frais, mais il aime surtout le contenu de qualité. Mais qu’est-ce qu’exactement qu’un contenu de qualité ? \u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://developers.google.com/search/blog/2023/11/search-quality-rater-guidelines-update?hl=fr\"\u003eDans ses documentations\u003c/a\u003e, Google explique sa vision du contenu idéal. Il doit être : \u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003ePertinent : Il répond de manière exhaustive à l’intention de recherche de l'internaute.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eOriginal : Il apporte une valeur ajoutée unique. Essayez de devenir LA page référence du web sur la thématique de votre contenu\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAutoritaire : Il est rédigé par des sources reconnues ou des experts dans le domaine concerné. Plus concrètement, il s’agit surtout de démontrer que vous êtes spécialistes du sujet que vous abordez.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eFiable : Les informations sont exactes, appuyées par des sources de confiance.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eUn blog d’entreprise permet de se démarquer\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eVous l’avez lu plus haut : quand vous rédigez du contenu intéressant que les gens lisent et partagent, votre référencement s’améliore. Chaque nouveau lien vers votre site signale à Google que votre site a de l’autorité. Au-delà de renforcer votre SEO, vous pouvez vous affirmer comme LA référence du sujet sur le web et ailleurs.\u003c/p\u003e\n\u003cp\u003eAdmettons-le, votre page « À propos » est importante, mais vous ne pouvez pas la partager indéfiniment sur Facebook. Et il vous sera difficile de publier indéfiniment des vidéos Tiktok sur vos produits. Mais quand vous rédigez des articles de blog, vous avez plus de contenu à partager sur vos réseaux. Non seulement les articles de blog facilitent ce partage, mais ils encouragent également la création de liens externes vers votre site. Par exemple, vous allez certainement recevoir de tout nouveaux visiteurs si quelqu’un publie un tweet à propos de l’un de vos articles de blog.\u003c/p\u003e\n\u003cp\u003eLe blogging est l’occasion de vous positionner dans votre niche comme une autorité plus fiable que la concurrence.\u003c/p\u003e\n\u003cp\u003eSi vous créez une excellente ressource, il y a de fortes chances pour qu’elle s’attire le feu des projecteurs. Pensez blogueurs et médias de renom. Une \u003ca href=\"/fr/blog/10987345-comment-gerer-vos-relations-publiques-comme-un-pro-un-guide-pour-attirer-l-attention-des-medias\"\u003ebonne couverture médiatique\u003c/a\u003e est inestimable. Vous ne pouvez jamais savoir qui va lire vos ressources. Mais c’est en ne bloguant pas que vous manquez totalement l’occasion de vous faire remarquer.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eAstuce\u003c/strong\u003e : pour créer un blog qui soutient votre activité de façon naturelle, tentez de documenter tout ce qui se passe dans votre niche. Soyez l’expert et le reporter.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eExemple\u003c/strong\u003e : vous gérez une boutique en ligne de vélos. Vous pourriez mettre en avant les nouveaux produits qui sont commercialisés dans la niche du cyclisme, partager sur votre blog les évènements de cyclisme dans votre pays et même dans le monde, mener des interviews avec des experts en cyclisme et même \u003ca href=\"/blog/comment-creer-un-podcast-le-guide-detaill\"\u003ecréer un podcast\u003c/a\u003e. Bien sûr, tout cela doit venir en plus des articles informatifs que vous publiez et des belles photos de produits que vous intégrez sur votre blog, depuis votre compte Instagram par exemple.\u003c/p\u003e\n\u003cp\u003eVotre blog doit être une bonne source d’information pour vos visiteurs. Pour que cela ne soit pas à sens unique, tentez toujours d’interagir avec votre communauté et d’encourager les interactions axées sur vos produits.\u003c/p\u003e\n\u003ca name=\"example3\"\u003e\u003c/a\u003e\n\u003ch2\u003eExemples de stratégies de blogs réussies\u003c/h2\u003e\n\u003ch3\u003eLes piscines écologiques et Marcus Sheridan\u003c/h3\u003e\n\u003cp\u003eImaginez que vous utilisez votre site pour promouvoir votre activité de construction de piscines écologiques. Vos concurrents ne souhaitent pas révéler les coûts de construction à leurs visiteurs. Vous pourriez vous différencier en adoptant l'approche opposée, c’est-à-dire créer un article de blog qui détaille les coûts de construction en fonction de chaque demande client reçue. Avant même de vous en rendre compte, votre site pourrait se classer en première position pour toutes les requêtes liées aux coûts de construction d'une piscine écologique.\u003c/p\u003e\n\u003cp\u003eSi vous êtes assez spécialisé, vos articles feront de vous l’expert incontesté dans votre marché de niche.\u003c/p\u003e\n\u003cp\u003eMarcus Sheridan, constructeur de piscines et de spas en fibre de verre, a suivi cette approche il y a plus de 10 ans pour se classer en première position pour toutes les requêtes imaginables liées au coût de construction de piscines en fibre de verre. Sa stratégie de blogging s’est révélé tellement efficace qu’il en a fait un livre \u003ca href=\"https://marcussheridan.com/they-ask-you-answer/\"\u003e“They ask, You Answer”\u003c/a\u003e aujourd’hui devenu une véritable référence internationale dans l’univers du marketing de contenu. Grâce au suivi de ses datas analytiques, Marcus affirme en effet que la ressource qu’il a créée pour se classer en première position lui a permis à elle seule de générer jusqu’à ce jour plus de 2 millions d’euros de chiffre d’affaires.\u003c/p\u003e\n\u003cp\u003eLa page d’accueil du site américain de Marcus \u003ca href=\"https://www.riverpoolsandspas.com/\"\u003eRiver Pools\u003c/a\u003e est optimisée pour informer et apporter de la valeur aux visiteurs. Des miniatures cliquables détaillant les différents types de piscines sont affichées pour faire entrer le prospect dans le tunnel de conversion dès sa première visite. Le contenu inspirationnel est partout : guides, questionnaire, articles…\u003c/p\u003e\n\n\u003ch3\u003eLe blog 18h39 de Castorama\u003c/h3\u003e\n\u003cp\u003eCe blog est presque devenu une référence en la matière. Il a d’abord été rendu célèbre par son nom “18h39”. Ce chiffre est tiré de l'ouvrage \"\u003ca href=\"https://francoscopie.fr/\"\u003eFrancoscopie\u003c/a\u003e\" du sociologue Gérard Mermet et désigne le temps que passe chaque français en moyenne chez lui. Castorama a voulu tirer parti de ces longs moments à domicile en devenant plus qu’une enseigne de bricolage. Ils ont créé un média à part entière qui mise sur la proximité avec les français via un ton positif, engageant et pédagogique.\u003c/p\u003e\n\u003cp\u003ePlusieurs points forts se distinguent des contenus proposés :\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003ePertinence: Le contenu s'adapte aux tendances et aux préoccupations modernes (écologie, accessibilité, petit prix…).\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eQualité : Les contenus sont bien écrits, informatifs, inspirants et visuellement attractifs.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eDiversité : La variété des formats permet de toucher une audience large et mixte : articles, vidéos, interviews d'experts, tutoriels, conseils et témoignages.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCohérence : L'ensemble des contenus est cohérent avec la ligne éditoriale et l'identité visuelle du blog.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eExpertise : La pâte de Castorama souligne l’expertise métier et garantit une certaine fiabilité des informations.\u003c/li\u003e\n\u003c/ul\u003e\n\n\u003ca name=\"example4\"\u003e\u003c/a\u003e\n\u003ch2\u003e\u003cstrong\u003eComment trouver de bonnes idées d’articles pour un blog d’entreprise\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eVous savez maintenant pourquoi créer un blog d’entreprise peut être une opportunité marketing juteuse. Mais avez-vous encore du mal à sauter le pas ? Pensez-vous ne pas être un assez bon rédacteur pour vous prêter à l’exercice ? \u003c/p\u003e\n\u003cp\u003eSi la rédaction vous intimide, vous avez différentes options : \u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eVous pouvez sous-traiter en interne si vous avez une équipe, ou en externe auprès d’un stagiaire ou d’un freelance. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eVous pouvez aussi vous appuyer sur l’AI, mais seulement en guise d’assistant personnel pour vous aider à organiser vos idées. Les contenus exclusivement produits par une intelligence artificielle manquent cruellement de valeur ajoutée si vous ne les nourrissez pas. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSi vous vous sentez prêts à rédiger vous-même, vous pouvez tout à fait réaliser des articles courts. Considérez qu’un article de blog est l’expansion d’un tweet ou d’une description de produit. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eVous pouvez également réaliser une curation de contenu en partageant des liens intéressants dans votre article. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eVous pouvez même intégrer une vidéo que vous avez produite : certains articles de blog peuvent en effet être créés à partir de contenu visuel.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIl n’est pas nécessaire de bloguer chaque jour. Il faut avant tout traiter des sujets intéressants et y apporter de la valeur. Comparez votre ébauche avec les articles qui sont le mieux positionnés dans la page de résultat Google.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eCibler les mots-clés à longue traîne\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eLe blog d’entreprise vous donne l’occasion de vous classer pour des mots-clés de longue traine, bien spécifiques. Il s’agit de cibler des expressions moins recherchées (mais plus spécialisées) à travers le contenu que vous créez. Par exemple, si vous possédez une boutique de vente de sous-vêtements, vous aimeriez certainement être positionné en haut de page sur la requête “soutien-gorge femme” qui déclenche plus de 1700 recherches par mois en France. Mais la concurrence est rude. Le blog d’entreprise peut vous permettre d’approcher vos prospects via des mots-clés plus accessibles comme “quel soutien-gorge pour petite poitrine tombante” qui génère tout de même 50 recherches mensuelles.\u003c/p\u003e\n\u003cp\u003eVous pouvez aussi allier blogging et relation client en répondant aux préoccupations et aux questions des clients ou prospects à travers vos articles. Chaque fois que vous recevez une question de la part d’un visiteur (si celle-ci est pertinente et propice à la rédaction bien sûr), rédigez un article de blog qui détaille la question et qui fournit la réponse. Les internautes deviennent alors meilleurs vos assistants en recherche d’idée de contenus. Pour ne pas vous tromper, vous pouvez également utiliser des outils de collecte de datas qui vous indiqueront le nombre de fois qu’un mot-clé est recherché chaque mois (\u003ca href=\"https://answerthepublic.com/fr\"\u003eAnswerThePublic\u003c/a\u003e par exemple).\u003c/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003ePistes pour trouver des idées d’articles de blog :\u003c/strong\u003e\u003c/h3\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eHistoire de création de votre marque, votre mission, vos valeurs…\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eProduits vendus : leur provenance, la façon dont ils sont fabriqués, leurs caractéristiques les plus notables…\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTutoriels qui expliquent comment utiliser vos produits.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAnnonces des soldes et des promotions à venir.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eÉvènements que vous organisez ou auxquels vous allez participer.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eÉvaluations de produits complémentaires.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eMises à jour concernant votre activité.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eActualités dans votre niche.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCuration de contenu.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eRecherche de mots-clés générant un volume de recherche à potentiel\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTout ce qui pourrait intéresser et divertir votre audience, même lorsqu’il ne s’agit pas de contenu lié à vos produits.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eNe vous fixez (presque) aucune limite. Si vous vendez des articles de cuisine, bloguez au sujet de vos recettes favorites. Si vous \u003ca href=\"/blog/52468869-le-guide-pour-creer-une-boutique-en-ligne-de-vente-de-tee-shirts\"\u003evendez des tee-shirts\u003c/a\u003e comportant des motifs amusants, publiez les histoires drôles et les illustrations que vous découvrez chaque semaine. \u003c/p\u003e\n\u003cp\u003eRappelez-vous que les ressources que vous créez peuvent soutenir votre activité à long terme. Un article intéressant pourrait dominer la première position des résultats de recherche pendant des mois, ou même des années. Qui n’aimerait pas générer des ventes sur des mois ou des années à partir d’un effort fourni de façon ponctuelle ? Essayez, bloguez.\u003c/p\u003e","excerpt":"Cet article explore les multiples avantages d'un blog d'entreprise, de l'amélioration de la notoriété au SEO, en passant par la stratégie de contenu. Avec des exemples concrets et des astuces pour générer des idées d'articles, découvrez comment le blogging peut devenir un pilier de votre présence en ligne et engager efficacement votre audience.","excerptHtml":"\u003cp\u003e\u003ca href=\"https://fr.shopify.com/blog/site-e-commerce-blogging\" target=\"_blank\"\u003e\u003cimg alt=\"strategie de contenu et blogging\" src=\"https://cdn.shopify.com/s/files/1/0249/6376/files/blogging.jpg?v=1533295491\"\u003e\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan\u003eCet article explore les multiples avantages d'un blog d'entreprise, de l'amélioration de la notoriété au SEO, en passant par la stratégie de contenu. Avec des exemples concrets et des astuces pour générer des idées d'articles, découvrez comment le blogging peut devenir un pilier de votre présence en ligne et engager efficacement votre audience.\u003c/span\u003e\u003c/p\u003e","seo":{"__typename":"SEO","title":"Blog d'entreprise : avantages, conseils et exemples","description":"Découvrez comment un blog d'entreprise sert la notoriété, le SEO et l'image de marque à travers des exemples de succès et des conseils pour vos contenus."},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/make-money-blogging\",\"en-GB\":\"https://www.shopify.com/uk/blog/make-money-blogging\",\"en-AU\":\"https://www.shopify.com/au/blog/make-money-blogging\",\"en-ID\":\"https://www.shopify.com/id/blog/make-money-blogging\",\"en-NZ\":\"https://www.shopify.com/nz/blog/make-money-blogging\",\"en-ZA\":\"https://www.shopify.com/za/blog/make-money-blogging\",\"en-NG\":\"https://www.shopify.com/ng/blog/make-money-blogging\",\"en-PH\":\"https://www.shopify.com/ph/blog/make-money-blogging\",\"en-SG\":\"https://www.shopify.com/sg/blog/make-money-blogging\",\"en-HK\":\"https://www.shopify.com/hk/blog/make-money-blogging\",\"en-IE\":\"https://www.shopify.com/ie/blog/make-money-blogging\",\"en-MY\":\"https://www.shopify.com/my/blog/make-money-blogging\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"Comment rédiger un article de blog engageant qui génère du trafic\",\"url\":\"blog/comment-rediger-un-article-de-blog-engageant-qui-genere-du-trafic\"},{\"title\":\"Marketing par e-mail - 8 e-mails de suivi après-vente pour convertir les nouveaux clients en fans fidèles\",\"url\":\"blog/marketing-par-e-mail-8-e-mails-de-suivi-apres-vente-pour-convertir-les-nouveaux-clients-en-fans-fideles\"},{\"title\":\"Comment augmenter votre trafic avec le guest blogging ou guest posting\",\"url\":\"blog/comment-augmenter-votre-trafic-avec-le-guest-blogging-ou-guest-posting\"},{\"title\":\"Qu'est-ce qu'une proposition de valeur et comment la rédiger de façon claire et efficace ?\",\"url\":\"blog/proposition-de-valeur\"},{\"title\":\"Copywriting e-commerce - comment rédiger une page de vente persuasive\",\"url\":\"blog/copywriting-e-commerce-comment-rediger-une-page-de-vente-persuasive\"},{\"title\":\"Comment construire un questionnaire de satisfaction - conseils et exemples sur cet outil marketing incontournable\",\"url\":\"blog/questionnaire-satisfaction-client\"},{\"title\":\"Communiquer efficacement sur Snapchat - 14 astuces à connaître\",\"url\":\"blog/communiquer-sur-snapchat-14-astuces\"},{\"title\":\"Augmenter le taux de conversion e-commerce en rédigeant un meilleur contenu - 6 astuces\",\"url\":\"blog/comment-augmenter-le-taux-de-conversion-e-commerce\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"Comment vendre des produits en ligne ? 10 idées de produits à vendre en ligne\",\"tags\":[\"Trouver des produits à vendre\"],\"handle\":\"46579077-que-vendre-en-ligne-10-idees-interessantes-de-produits-tendance-qui-cartonnent\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0249/6376/files/Vendre-en-ligne.jpg?12184802894108830276\u0026width=1024\",\"imageAltText\":\"\",\"modifiedAt\":\"2022-04-14\"},{\"title\":\"Comment trouver un nom de marque : Le guide ultime (2023)\",\"tags\":[\"Branding\"],\"handle\":\"48442693-comment-trouver-un-nom-de-marque-parfait-pour-votre-boutique-en-ligne\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0249/6376/files/shopify-en-france-septembre.png?format=webp\u0026v=1599648225\u0026width=1024\",\"imageAltText\":\"Trouver le nom de marque pour sa boutique en ligne \",\"modifiedAt\":\"2022-01-07\"},{\"title\":\"Vendre des t-shirts en ligne : le guide en 6 étapes\",\"tags\":[\"Monter une entreprise\"],\"handle\":\"52468869-le-guide-pour-creer-une-boutique-en-ligne-de-vente-de-tee-shirts\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0249/6376/files/creer_boutique_ecommerce_tee_shirts.jpg?14385885371162138183\u0026width=1024\",\"imageAltText\":\"Le Guide Pour Créer Une Boutique En Ligne de Vente de Tee-Shirts\",\"modifiedAt\":\"2022-04-30\"},{\"title\":\"10 idées pour démarrer une activité à domicile (2024)\",\"tags\":[\"Monter une entreprise\"],\"handle\":\"8-idees-de-business-rentable-domicile\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0249/6376/files/business_rentable.jpg?v=1569152760\u0026width=1024\",\"imageAltText\":\"8 idées de business rentables démarrables à domicile\",\"modifiedAt\":\"2023-11-30\"},{\"title\":\"200+ Top hashtags Instagram 2024 pour plus de J'aime\",\"tags\":[\"Marketing\"],\"handle\":\"meilleurs-hashtags-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0249/6376/files/instagram-hashtags.jpg?v=1565370472\u0026width=1024\",\"imageAltText\":\"Les 170 meilleurs hashtags Instagram classés par niche\",\"modifiedAt\":\"2023-06-26\"},{\"title\":\"Ouvrir une boutique en ligne : 10 étapes pour un lancement e-commerce réussi\\n\",\"tags\":[\"Monter une entreprise\"],\"handle\":\"ouvrir-une-boutique-en-ligne-lancement-e-commerce-reussi\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0249/6376/files/lancer_son_business.jpg?v=1529709356\u0026width=1024\",\"imageAltText\":\"Ouvrir une boutique en ligne\",\"modifiedAt\":\"2022-01-04\"},{\"title\":\"Quels fournisseurs de Print On Demand choisir en 2024?\",\"tags\":[\"E-commerce\"],\"handle\":\"print-on-demand-vendre-sans-stock-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0249/6376/files/pod.jpg?v=1549042263\u0026width=1024\",\"imageAltText\":\"Le Print On Demand pour vendre sans stock \",\"modifiedAt\":\"2023-12-01\"},{\"title\":\"Les 10 tendances du marché e-commerce, retail et logistique en 2024 [Le guide]\",\"tags\":[\"Monter une entreprise\"],\"handle\":\"tendances-commerce-guide\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0249/6376/files/tendances-commerce-2022.jpg?v=1643645465\u0026width=1024\",\"imageAltText\":\"Tendances commerce 2023\",\"modifiedAt\":\"2023-08-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0249/6376/articles/blog-entreprise_e1ac5b50-941e-466f-bf60-bcd1fb2c59da.png?v=1729528228","imageAltText":"homme tape sur un clavier","imageClass":"","modifiedAt":"12 févr. 2024","modifiedAtRaw":"2024-02-12T20:30:00Z"},"metaDescription":"Découvrez comment un blog d'entreprise sert la notoriété, le SEO et l'image de marque à travers des exemples de succès et des conseils pour vos contenus.","contentHtml":"\u003cp\u003eVous pensez peut-être que la seule façon de générer des revenus passe par le déploiement d’initiatives de vente directe. Qu’il s’agisse de stratégie d’e-mailing, de prospection hors-ligne ou de publicité payante, ces campagnes à caractère promotionnel ne correspondent pourtant pas toujours aux attentes de vos cibles.\u003c/p\u003e\n\u003cp\u003eLe blogging est un excellent moyen de construire votre audience et de générer plus de trafic et de ventes pour votre marque. Ne faites pas l’erreur de considérer le blogging comme une stratégie facultative : même une publication épisodique de contenu peut soutenir votre \u003ca href=\"/fr/blog/idee-de-business-7-idees-e-commerce-rentables\"\u003ebusiness en ligne\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\n\u003cp\u003e\u003cstrong\u003eSommaire\u003c/strong\u003e\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#example1\"\u003eQu’est-ce qu’un blog d’entreprise ?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#example2\"\u003ePourquoi les entreprises bloguent-elles ?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#example3\"\u003eExemples de stratégies de blogs réussies\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#example4\"\u003eComment trouver de bonnes idées d’articles pour un blog d’entreprise\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003cp\u003eMais alors, comment ? Vous découvrirez dans cet article les atouts directs et indirects qui font du blog d’entreprise le soutien majeur d’une activité e-commerce.\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003ca name=\"example1\"\u003e\u003c/a\u003e\n\u003ch2\u003e\u003cstrong\u003eQu’est-ce qu’un blog d’entreprise ?\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eUn blog d'entreprise est un outil de communication en ligne qui permet aux entreprises de toutes tailles et de tous secteurs de partager du contenu avec leur audience. Généralement, il s'agit d'une plateforme directement hébergée sur le site web de l'entreprise. Tous types de contenus peuvent y être diffusés : articles de blog, interviews, tutoriels, études de cas, actualités de la société, communiqués de presse, offres d’emploi…\u003c/p\u003e\n\u003cp\u003eLe blog peut (et devrait) être un élément majeur d’une stratégie marketing. Si vous passez tout votre temps à tenter de convertir des prospects en clients, vous passez certainement à côté des raisons qui incitent vos clients à découvrir votre site e-commerce en premier lieu.\u003c/p\u003e\n\u003cp\u003eCette raison est bien souvent la recherche d’informations. Dans cette optique, le blog d’entreprise est un canal d’acquisition de trafic non négligeable, mais qui doit s’accompagner d’une solide \u003ca href=\"/fr/blog/marketing-de-contenu\"\u003estratégie de création de contenus\u003c/a\u003e.\u003c/p\u003e\n\u003ca name=\"example2\"\u003e\u003c/a\u003e\n\u003ch2\u003e\u003cstrong\u003ePourquoi les entreprises bloguent-elles ?\u003c/strong\u003e\u003c/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eGagner en notoriété auprès de son audience cible\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eConstruire une audience de clients récurrents est la raison principale pour laquelle vous devriez bloguer.\u003c/p\u003e\n\u003cp\u003eCe ne sont pas les publications Facebook et les tweets qui vous permettront de diffuser votre message de façon pérenne et vraiment ancrée dans votre identité de marque. Et il vous faut bien plus que des épingles Pinterest pour promouvoir efficacement vos produits. Bien que la vidéo soit souvent considérée comme le meilleur format pour le storytelling, il faut généralement une bonne dose d’efforts, de ressources et de temps pour \u003ca href=\"/fr/blog/comment-creer-vos-propres-videos-en-ligne-en-30-minutes-ou-moins\"\u003eproduire une vidéo percutante\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eMême si la rédaction n’est pas un exercice à sous-estimer, la prise en main d’un article de blog est plus intuitive et simple. Il y a un titre principal qui donne aux lecteurs un avant-goût du thème abordé. Vous avez suffisamment d’espace pour raconter une histoire. Vous pouvez inclure des visuels attrayants en abondance, inclure vos publications sociales, et même intégrer vos vidéos. C’est un canal qui se prête idéalement au \u003ca href=\"/fr/blog/comment-construire-une-histoire-de-marque-forte\"\u003estorytelling\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eEn marketing, vous devez penser à raconter des histoires. Les gens vivent émotionnellement chaque moment de leur journée, y compris lorsqu’ils font du shopping en ligne. Parler des fonctionnalités avancées de vos produits ne suffit pas.\u003c/p\u003e\n\u003cp\u003eSi vous possédez votre propre entreprise et que vous gérez un site e-commerce, le récit de votre aventure entrepreneuriale peut plaire. Votre activité était peut-être au départ un simple passe-temps qui a soudainement pris de l’ampleur ? Ou alors vous avez créé votre société pour répondre aux besoins d’une communauté spécifique ? Ou peut-être encore est-ce un voyage à l’étranger qui a motivé votre décision de vous lancer ?\u003c/p\u003e\n\u003cp\u003eOutre le fait de mettre en avant votre histoire, vous pouvez également valoriser vos produits. Vous les connaissez sur le bout des doigts : vous pouvez décrire la façon dont ils sont fabriqués, d’où ils proviennent, comment ils doivent être utilisés... C’est en expliquant pourquoi vos produits sont uniques que vous parviendrez à mieux les vendre. Si vous ne fabriquez pas ce que vous vendez (si vous êtes \u003ca href=\"/fr/blog/vendre-en-dropshipping-avec-aliexpress-le-guide-complet\"\u003edropshipper via AliExpress\u003c/a\u003e par exemple), il sera moins facile de vous étendre sur le mode de confection de votre gamme. Par contre, vous pouvez tout à fait rédiger des articles en relation avec le mode d’utilisation de vos produits. Par exemple, si vous revendez des écharpes fabriquées en Chine, rien ne vous empêche de donner des conseils sur l’entretien du textile, de proposer différents styles de nœud élégants ou de raconter votre propre expérience si vous avez déjà porté ce produit.\u003c/p\u003e\n\u003cp\u003eSoyez créatifs en utilisant votre histoire et vos produits comme sources d’inspiration rédactionnelles. Certaines marques vont encore plus loin en mêlant création de contenus et évènementiel. C’est le cas de la marque de cosmétique végane française Respire qui a créé l’opération “On vient se doucher chez vous”. La fondatrice de la marque s’est rendue directement chez certaines de ses clients pour recueillir leur avis, et en a profité pour créer \u003ca href=\"https://www.respire.co/blogs/infos/jirai-me-doucher-chez-vous-a-la-rencontre-de-nos-consommateurs\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eun article sur l’opération\u003c/a\u003e.\u003c/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAstuce \u003c/strong\u003e: pour raconter efficacement votre histoire sans négliger vos produits phares, vous pouvez intégrer des photos de produits attrayantes dans la page qui décrit votre marque. Il pourrait s’agir de la page À propos, Notre mission, Nos valeurs… Assurez-vous de mentionner les caractéristiques de produits qui pourraient séduire les clients. Si vos produits sont fabriqués à la main, par exemple, criez-le haut et fort et ajoutez des photos de votre espace de fabrication, tel un mini reportage.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eAméliorer ses performances SEO grâce à un blog\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eSi votre audience est plutôt confidentielle, vous pourriez croire qu’il serait inutile d’investir dans le blogging puisque personne ne lira votre contenu. C’est une fausse idée. C’est au contraire en ne bloguant pas que vous freinerez la croissance de votre « petite » audience.\u003c/p\u003e\n\u003cp\u003eUn blog d’entreprise, même dans son aspect le plus standard, soutiendra votre site en matière de SEO.\u0026nbsp;\u003c/p\u003e\n\u003ch4\u003eLa force des liens backlinks\u003c/h4\u003e\n\u003cp\u003eEn premier lieu, créer des (bons) articles de blog peut vous permettre d’obtenir des mentions dans d’autres sites. Ces liens externes (appelés \u003ca href=\"/fr/blog/comment-creer-des-backlinks-de-qualit-pour-votre-site-e-commerce\"\u003eliens backlinks\u003c/a\u003e) ont un poids considérable en matière de référencement organique. Quand l’un de vos articles est partagé sur les réseaux sociaux et des sites tiers, cela met votre site en avant. Il s’agit là du facteur de popularité web, fortement apprécié par les algorithmes des moteurs de recherche (et à fortiori Google qui représente \u003ca href=\"https://www.webrankinfo.com/dossiers/etudes/parts-marche-moteurs#france\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eplus de 90% des recherches françaises\u003c/a\u003e). Il est évidemment plus facile de générer des liens à partir d’un contenu engageant qu’à partir d’une page de produit standard. Et plus vous parvenez à générer de liens provenant d’autres sites, plus votre classement dans les pages de résultats organiques s’améliore.\u003c/p\u003e\n\u003ch4\u003ePublier des contenus à valeur ajoutée\u003c/h4\u003e\n\u003cp\u003eEn bloguant régulièrement, vous signalez également aux moteurs de recherche que votre site est constamment mis à jour. Les moteurs suivent ces changements. Chaque nouvelle publication est un signal de dynamisme, souvent récompensé par une meilleure visibilité dans les résultats de recherche. Soyez tout de même réalistes : l’idée n’est pas de publier un maximum de contenus de faible qualité. L’algorithme de Google aime le contenu frais, mais il aime surtout le contenu de qualité. Mais qu’est-ce qu’exactement qu’un contenu de qualité ?\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://developers.google.com/search/blog/2023/11/search-quality-rater-guidelines-update?hl=fr\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eDans ses documentations\u003c/a\u003e, Google explique sa vision du contenu idéal. Il doit être :\u0026nbsp;\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003ePertinent : Il répond de manière exhaustive à l’intention de recherche de l'internaute.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eOriginal : Il apporte une valeur ajoutée unique. Essayez de devenir LA page référence du web sur la thématique de votre contenu\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAutoritaire : Il est rédigé par des sources reconnues ou des experts dans le domaine concerné. Plus concrètement, il s’agit surtout de démontrer que vous êtes spécialistes du sujet que vous abordez.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eFiable : Les informations sont exactes, appuyées par des sources de confiance.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eUn blog d’entreprise permet de se démarquer\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eVous l’avez lu plus haut : quand vous rédigez du contenu intéressant que les gens lisent et partagent, votre référencement s’améliore. Chaque nouveau lien vers votre site signale à Google que votre site a de l’autorité. Au-delà de renforcer votre SEO, vous pouvez vous affirmer comme LA référence du sujet sur le web et ailleurs.\u003c/p\u003e\n\u003cp\u003eAdmettons-le, votre page « À propos » est importante, mais vous ne pouvez pas la partager indéfiniment sur Facebook. Et il vous sera difficile de publier indéfiniment des vidéos Tiktok sur vos produits. Mais quand vous rédigez des articles de blog, vous avez plus de contenu à partager sur vos réseaux. Non seulement les articles de blog facilitent ce partage, mais ils encouragent également la création de liens externes vers votre site. Par exemple, vous allez certainement recevoir de tout nouveaux visiteurs si quelqu’un publie un tweet à propos de l’un de vos articles de blog.\u003c/p\u003e\n\u003cp\u003eLe blogging est l’occasion de vous positionner dans votre niche comme une autorité plus fiable que la concurrence.\u003c/p\u003e\n\u003cp\u003eSi vous créez une excellente ressource, il y a de fortes chances pour qu’elle s’attire le feu des projecteurs. Pensez blogueurs et médias de renom. Une \u003ca href=\"/fr/blog/10987345-comment-gerer-vos-relations-publiques-comme-un-pro-un-guide-pour-attirer-l-attention-des-medias\"\u003ebonne couverture médiatique\u003c/a\u003e est inestimable. Vous ne pouvez jamais savoir qui va lire vos ressources. Mais c’est en ne bloguant pas que vous manquez totalement l’occasion de vous faire remarquer.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eAstuce\u003c/strong\u003e : pour créer un blog qui soutient votre activité de façon naturelle, tentez de documenter tout ce qui se passe dans votre niche. Soyez l’expert et le reporter.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eExemple\u003c/strong\u003e : vous gérez une boutique en ligne de vélos. Vous pourriez mettre en avant les nouveaux produits qui sont commercialisés dans la niche du cyclisme, partager sur votre blog les évènements de cyclisme dans votre pays et même dans le monde, mener des interviews avec des experts en cyclisme et même \u003ca href=\"/fr/blog/comment-creer-un-podcast-le-guide-detaill\"\u003ecréer un podcast\u003c/a\u003e. Bien sûr, tout cela doit venir en plus des articles informatifs que vous publiez et des belles photos de produits que vous intégrez sur votre blog, depuis votre compte Instagram par exemple.\u003c/p\u003e\n\u003cp\u003eVotre blog doit être une bonne source d’information pour vos visiteurs. Pour que cela ne soit pas à sens unique, tentez toujours d’interagir avec votre communauté et d’encourager les interactions axées sur vos produits.\u003c/p\u003e\n\u003ca name=\"example3\"\u003e\u003c/a\u003e\n\u003ch2\u003eExemples de stratégies de blogs réussies\u003c/h2\u003e\n\u003ch3\u003eLes piscines écologiques et Marcus Sheridan\u003c/h3\u003e\n\u003cp\u003eImaginez que vous utilisez votre site pour promouvoir votre activité de construction de piscines écologiques. Vos concurrents ne souhaitent pas révéler les coûts de construction à leurs visiteurs. Vous pourriez vous différencier en adoptant l'approche opposée, c’est-à-dire créer un article de blog qui détaille les coûts de construction en fonction de chaque demande client reçue. Avant même de vous en rendre compte, votre site pourrait se classer en première position pour toutes les requêtes liées aux coûts de construction d'une piscine écologique.\u003c/p\u003e\n\u003cp\u003eSi vous êtes assez spécialisé, vos articles feront de vous l’expert incontesté dans votre marché de niche.\u003c/p\u003e\n\u003cp\u003eMarcus Sheridan, constructeur de piscines et de spas en fibre de verre, a suivi cette approche il y a plus de 10 ans pour se classer en première position pour toutes les requêtes imaginables liées au coût de construction de piscines en fibre de verre. Sa stratégie de blogging s’est révélé tellement efficace qu’il en a fait un livre \u003ca href=\"https://marcussheridan.com/they-ask-you-answer/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e“They ask, You Answer”\u003c/a\u003e aujourd’hui devenu une véritable référence internationale dans l’univers du marketing de contenu. Grâce au suivi de ses datas analytiques, Marcus affirme en effet que la ressource qu’il a créée pour se classer en première position lui a permis à elle seule de générer jusqu’à ce jour plus de 2 millions d’euros de chiffre d’affaires.\u003c/p\u003e\n\u003cp\u003eLa page d’accueil du site américain de Marcus \u003ca href=\"https://www.riverpoolsandspas.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eRiver Pools\u003c/a\u003e est optimisée pour informer et apporter de la valeur aux visiteurs. Des miniatures cliquables détaillant les différents types de piscines sont affichées pour faire entrer le prospect dans le tunnel de conversion dès sa première visite. Le contenu inspirationnel est partout : guides, questionnaire, articles…\u003c/p\u003e\n\n\u003ch3\u003eLe blog 18h39 de Castorama\u003c/h3\u003e\n\u003cp\u003eCe blog est presque devenu une référence en la matière. Il a d’abord été rendu célèbre par son nom “18h39”. Ce chiffre est tiré de l'ouvrage \"\u003ca href=\"https://francoscopie.fr/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eFrancoscopie\u003c/a\u003e\" du sociologue Gérard Mermet et désigne le temps que passe chaque français en moyenne chez lui. Castorama a voulu tirer parti de ces longs moments à domicile en devenant plus qu’une enseigne de bricolage. Ils ont créé un média à part entière qui mise sur la proximité avec les français via un ton positif, engageant et pédagogique.\u003c/p\u003e\n\u003cp\u003ePlusieurs points forts se distinguent des contenus proposés :\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003ePertinence: Le contenu s'adapte aux tendances et aux préoccupations modernes (écologie, accessibilité, petit prix…).\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eQualité : Les contenus sont bien écrits, informatifs, inspirants et visuellement attractifs.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eDiversité : La variété des formats permet de toucher une audience large et mixte : articles, vidéos, interviews d'experts, tutoriels, conseils et témoignages.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCohérence : L'ensemble des contenus est cohérent avec la ligne éditoriale et l'identité visuelle du blog.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eExpertise : La pâte de Castorama souligne l’expertise métier et garantit une certaine fiabilité des informations.\u003c/li\u003e\n\u003c/ul\u003e\n\n\u003ca name=\"example4\"\u003e\u003c/a\u003e\n\u003ch2\u003e\u003cstrong\u003eComment trouver de bonnes idées d’articles pour un blog d’entreprise\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eVous savez maintenant pourquoi créer un blog d’entreprise peut être une opportunité marketing juteuse. Mais avez-vous encore du mal à sauter le pas ? Pensez-vous ne pas être un assez bon rédacteur pour vous prêter à l’exercice ?\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eSi la rédaction vous intimide, vous avez différentes options :\u0026nbsp;\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eVous pouvez sous-traiter en interne si vous avez une équipe, ou en externe auprès d’un stagiaire ou d’un freelance.\u0026nbsp;\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eVous pouvez aussi vous appuyer sur l’AI, mais seulement en guise d’assistant personnel pour vous aider à organiser vos idées. Les contenus exclusivement produits par une intelligence artificielle manquent cruellement de valeur ajoutée si vous ne les nourrissez pas.\u0026nbsp;\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSi vous vous sentez prêts à rédiger vous-même, vous pouvez tout à fait réaliser des articles courts. Considérez qu’un article de blog est l’expansion d’un tweet ou d’une description de produit.\u0026nbsp;\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eVous pouvez également réaliser une curation de contenu en partageant des liens intéressants dans votre article.\u0026nbsp;\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eVous pouvez même intégrer une vidéo que vous avez produite : certains articles de blog peuvent en effet être créés à partir de contenu visuel.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eIl n’est pas nécessaire de bloguer chaque jour. Il faut avant tout traiter des sujets intéressants et y apporter de la valeur. Comparez votre ébauche avec les articles qui sont le mieux positionnés dans la page de résultat Google.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eCibler les mots-clés à longue traîne\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eLe blog d’entreprise vous donne l’occasion de vous classer pour des mots-clés de longue traine, bien spécifiques. Il s’agit de cibler des expressions moins recherchées (mais plus spécialisées) à travers le contenu que vous créez. Par exemple, si vous possédez une boutique de vente de sous-vêtements, vous aimeriez certainement être positionné en haut de page sur la requête “soutien-gorge femme” qui déclenche plus de 1700 recherches par mois en France. Mais la concurrence est rude. Le blog d’entreprise peut vous permettre d’approcher vos prospects via des mots-clés plus accessibles comme “quel soutien-gorge pour petite poitrine tombante” qui génère tout de même 50 recherches mensuelles.\u003c/p\u003e\n\u003cp\u003eVous pouvez aussi allier blogging et relation client en répondant aux préoccupations et aux questions des clients ou prospects à travers vos articles. Chaque fois que vous recevez une question de la part d’un visiteur (si celle-ci est pertinente et propice à la rédaction bien sûr), rédigez un article de blog qui détaille la question et qui fournit la réponse. Les internautes deviennent alors meilleurs vos assistants en recherche d’idée de contenus. Pour ne pas vous tromper, vous pouvez également utiliser des outils de collecte de datas qui vous indiqueront le nombre de fois qu’un mot-clé est recherché chaque mois (\u003ca href=\"https://answerthepublic.com/fr\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eAnswerThePublic\u003c/a\u003e par exemple).\u003c/p\u003e\n\n\u003ch3\u003e\u003cstrong\u003ePistes pour trouver des idées d’articles de blog :\u003c/strong\u003e\u003c/h3\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eHistoire de création de votre marque, votre mission, vos valeurs…\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eProduits vendus : leur provenance, la façon dont ils sont fabriqués, leurs caractéristiques les plus notables…\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTutoriels qui expliquent comment utiliser vos produits.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAnnonces des soldes et des promotions à venir.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eÉvènements que vous organisez ou auxquels vous allez participer.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eÉvaluations de produits complémentaires.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eMises à jour concernant votre activité.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eActualités dans votre niche.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eCuration de contenu.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eRecherche de mots-clés générant un volume de recherche à potentiel\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eTout ce qui pourrait intéresser et divertir votre audience, même lorsqu’il ne s’agit pas de contenu lié à vos produits.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eNe vous fixez (presque) aucune limite. Si vous vendez des articles de cuisine, bloguez au sujet de vos recettes favorites. Si vous \u003ca href=\"/fr/blog/52468869-le-guide-pour-creer-une-boutique-en-ligne-de-vente-de-tee-shirts\"\u003evendez des tee-shirts\u003c/a\u003e comportant des motifs amusants, publiez les histoires drôles et les illustrations que vous découvrez chaque semaine.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eRappelez-vous que les ressources que vous créez peuvent soutenir votre activité à long terme. Un article intéressant pourrait dominer la première position des résultats de recherche pendant des mois, ou même des années. Qui n’aimerait pas générer des ventes sur des mois ou des années à partir d’un effort fourni de façon ponctuelle ? Essayez, bloguez.\u003c/p\u003e\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eLire la suite\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/fr/blog/comment-rediger-un-article-de-blog-engageant-qui-genere-du-trafic\"\u003eComment rédiger un article de blog engageant qui génère du trafic\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/fr/blog/marketing-par-e-mail-8-e-mails-de-suivi-apres-vente-pour-convertir-les-nouveaux-clients-en-fans-fideles\"\u003eMarketing par e-mail - 8 e-mails de suivi après-vente pour convertir les nouveaux clients en fans fidèles\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/fr/blog/comment-augmenter-votre-trafic-avec-le-guest-blogging-ou-guest-posting\"\u003eComment augmenter votre trafic avec le guest blogging ou guest posting\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/fr/blog/proposition-de-valeur\"\u003eQu'est-ce qu'une proposition de valeur et comment la rédiger de façon claire et efficace ?\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/fr/blog/copywriting-e-commerce-comment-rediger-une-page-de-vente-persuasive\"\u003eCopywriting e-commerce - comment rédiger une page de vente persuasive\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/fr/blog/questionnaire-satisfaction-client\"\u003eComment construire un questionnaire de satisfaction - conseils et exemples sur cet outil marketing incontournable\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/fr/blog/communiquer-sur-snapchat-14-astuces\"\u003eCommuniquer efficacement sur Snapchat - 14 astuces à connaître\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/fr/blog/comment-augmenter-le-taux-de-conversion-e-commerce\"\u003eAugmenter le taux de conversion e-commerce en rédigeant un meilleur contenu - 6 astuces\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - [High ticket affiliate marketing salary]","url":"https://www.ziprecruiter.com/Salaries/High-Ticket-Affiliate-Marketing-Salary"},{"text":"Zip Recruiter - [Affiliate Marketing Salary]","url":"https://www.ziprecruiter.com/Salaries/Affiliate-Marketing-Salary"},{"text":"Smartway - [Affiliate Marketing Smart Way]","url":"https://www.smartpassiveincome.com/affiliate-marketing-smart-way/"},{"text":"Ryan Robinson - [How I earned $35,218.31 blogging last month]","url":"https://www.ryrob.com/blog-income-report-march-2021/"}],"amazon-affiliate-marketing":[{"text":"Datanyze - [Affiliate Networks Software Market Share]","url":"https://www.datanyze.com/market-share/affiliate-networks--69"},{"text":"Amazon Associates - [Amazon’s affiliate marketing program]","url":"https://affiliate-program.amazon.com/"},{"text":"eMarketer - [Prime Day US Online Shoppers Start Product Searches on Amazon]","url":"https://www.emarketer.com/content/prime-day-us-online-shoppers-start-product-searches-amazon"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F"},{"text":"Themenhero - [Men’s Guide For Brands \u0026 Fashion]","url":"https://themenhero.com/"},{"text":"Zip Recruiter - [Amazon Affiliate Salary]","url":"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements"},{"text":"Amazon - [Application Review Process]","url":"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM"},{"text":"Coffee Brewing Pro - [Coffee Brewing Pro]","url":"https://coffeebrewingpro.com/"},{"text":"Sprocker Lovers - [Sprocker Lovers]","url":"https://sprockerlovers.com/"},{"text":"McKinsey \u0026 Company - [What is omnichannel marketing?]","url":"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing"},{"text":"Package Free Shop - [Package Free Shop]","url":"https://packagefreeshop.com/"},{"text":"McKinsey \u0026 Company - [Five-star growth: Using online ratings to design better product]","url":"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/five-star-growth-using-online-ratings-to-design-better-products"},{"text":"The Every Day Farmhouse - [Homesteading Gift Ideas]","url":"https://theeverydayfarmhouse.com/homesteading-gift-ideas/"},{"text":"insider Intelligence -[Over 60% of US online shoppers start their product search on Amazon]","url":"https://www.insiderintelligence.com/content/online-shoppers-search-on-amazon"}],"pinterest-affiliate-marketing":[{"text":"Pinterest- [Your audience is here]","url":"https://business.pinterest.com/audience/"},{"text":"Pinterest - [Community guidelines]","url":"https://policy.pinterest.com/en/community-guidelines"},{"text":"FTC - [Online advertising disclosure guidelines]","url":"https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf"},{"text":"TheWaystoWealth - [R.J. Weiss founder of TheWaystoWealth]","url":"https://www.thewaystowealth.com/author/rjweiss/"},{"text":"Pinterest - [Pinterest Scheduling]","url":"https://later.com/pinterest-scheduling/"},{"text":"Hootsuite - [Pinterest Scheduler \u0026 Analytics]","url":"https://www.hootsuite.com/pinterest"},{"text":"Pinterest - [Rich Pins Help]","url":"https://help.pinterest.com/en/business/article/rich-pins"},{"text":"Pinterest - [Crochet Community Board]","url":"https://www.pinterest.com/crochicstyles/crochet-community-board-crochic-styles/"},{"text":"Side Hustle Tips - [Side Hustle Tips]","url":"https://www.sidehustle.tips/"},{"text":"Pinterest - [Pinterest Analytics]","url":"https://analytics.pinterest.com/"},{"text":"Pinterest - [Creative Best Practices]","url":"https://business.pinterest.com/creative-best-practices"}],"make-money-on-facebook":[{"text":"Statista - [Most popular social networks worldwide as of January 2024, ranked by number of monthly active users]","url":"https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users"},{"text":"Hootsuite - [Here’s What You Can Do About Organic Reach Decline in 2024]","url":"https://blog.hootsuite.com/organic-reach-declining"},{"text":"Meta - [How to monetize your content on Facebook and Instagram]","url":"https://www.facebook.com/business/learn/lessons/understand-monetization-eligibility-status?course_id=467400747420312\u0026curriculum_id=2374726509274694"},{"text":"Meta - [Facebook Success Stories]","url":"https://www.facebook.com/business/success?rdr=expss"},{"text":"Meta - [Eligibility requirements for Facebook Subscriptions]","url":"https://www.facebook.com/business/help/271606753455489?id=558489708108283"},{"text":"Meta - [How to stay eligible for monetization]","url":"https://www.facebook.com/business/help/903272529876480?id=648321075955172"}],"how-to-patent-an-idea":[{"text":"Bitten Design - [Moustache Pacifier]","url":"https://bitten-design.com/products/moustache-pacifier?variant=839047215"},{"text":"USPTO - [United States Patent and Trademark Office]","url":"https://www.uspto.gov/"},{"text":"Cornel Law School - [35 U.S. Code § 101 - Inventions patentable]","url":"https://www.law.cornell.edu/uscode/text/35/101"},{"text":"Nolo - [Patent Searching Online]","url":"https://www.nolo.com/legal-encyclopedia/patent-searching-online-29551.html"},{"text":"USPTO - [Fee schedule]","url":"https://www.uspto.gov/learning-and-resources/fees-and-payment/uspto-fee-schedule"},{"text":"USPTO - [First Office Action Estimator]","url":"https://www.uspto.gov/learning-and-resources/statistics/first-office-action-estimator"},{"text":"USPTO - [MPEP]","url":"http://mpep.uspto.gov/RDMS/detail/manual/MPEP/e8r9/d0e18.xml#/result/RDMS/detail/manual/MPEP/e8r9/d0e133402.xml?q=issue%20fee\u0026start=1\u0026ccb=on\u0026ncb=off\u0026icb=off\u0026fcb=off\u0026ver=e8r9\u0026sort=relevance\u0026syn=adj\u0026cnt=10\u0026results=compact\u0026index=4#highlight"},{"text":"USPTO - [EFS-Web Guidance and 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In the meantime, start building your store with a free trial of Shopify."},"email":{"heading":"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing","content":"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.","cta":"Get the free ebook now","modal_headline":"Get our Email Marketing guide delivered right to your inbox."},"expense_report":{"heading":"Free Expense Report Template","content":"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"googleshopping":{"heading":"Free Ebook: Google Shopping for Small Businesses","content":"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.","cta":"Get the free ebook now","modal_headline":"Get Google Shopping for Small Businesses delivered right to your inbox."},"go_to_market":{"heading":"Free Go-to-Market Strategy Template","content":"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.","cta":"Download template","modal_headline":"Get your free go-to-market strategy template delivered right to your inbox."},"hiring_questions":{"heading":"Free Guide: Interview Questions for Hiring Retail Employees","content":"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.","cta":"Get the free guide now","modal_headline":"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"holiday_selling_2021":{"heading":"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores","content":"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.","cta":"Get the free guide now","modal_headline":"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"international_shipping":{"heading":"Free International Shipping Checklist","content":"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.","cta":"Download now","modal_headline":"Get the checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify."},"inventory_templates":{"heading":"5 Free Templates to Better Understand Your Inventory","content":"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)","cta":"Get your free templates","modal_headline":"Get your Inventory Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"keyword_research_template":{"heading":"Free keyword research template","content":"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"marketing_plan":{"heading":"Free Marketing Plan Template","content":"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.","cta":"Download template","modal_headline":"Get your marketing plan template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"marketing_proposal":{"heading":"Free Marketing Proposal Template","content":"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.","cta":"Download template","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"okr_template":{"heading":"Free OKR Template","content":"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"one_pager":{"heading":"Free One Pager Template","content":"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"opening_closing_checklist":{"heading":"Free Checklist for Opening and Closing Your Store","content":"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","cta":"Get the free checklist","modal_headline":"Get our Opening and Closing Checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"optimization":{"heading":"Free Reading List: Conversion Optimization for Beginners","content":"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","cta":"Get the free reading list","modal_headline":"Get our Conversion Optimization reading list delivered right to your inbox."},"packaging_calculator":{"heading":"Calculate your packaging costs","content":"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","cta":"Download calculator","modal_headline":"Get the calculator delivered right to your inbox."},"packing_slip":{"heading":"Free Packing Slip Template","content":"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.","cta":"Get the template now","modal_headline":"Get the packing slip template delivered right to your inbox."},"parentpreneur":{"heading":"Playbook for the Aspiring Parentpreneur","content":"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","cta":"Download now","modal_headline":"Check your inbox for your copy of the Parentpreneur Playbook."},"persona_template":{"heading":"Free User Persona Template","content":"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.","cta":"Get your free guide","modal_headline":"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pp_template":{"heading":"Free PowerPoint Template","content":"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","cta":"Get the template now","modal_headline":"Get the press release template delivered right to your inbox."},"problem_statement":{"heading":"Free Problem Statement Template","content":"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"process_map":{"heading":"Free Process Mapping Template","content":"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","cta":"Get the free guide","modal_headline":"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox."},"product_vision":{"heading":"Free Product Vision Template","content":"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"profit_loss":{"heading":"Free Profit and Loss Statement Template","content":"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","cta":"Get your free guide","modal_headline":"Get your free Retail Marketing Success PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"retention_audit":{"heading":"Free Download: Retention Audit Checklist","content":"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","cta":"Get your free checklist","modal_headline":"Get this free Retention Audit Checklist PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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Download these free templates to find the right schedule for you and your employees.","cta":"Get your free templates","modal_headline":"Get these free Rotating Schedules Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_email":{"heading":"Free Sales Email Templates","content":"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_funnel_template":{"heading":"Free Sales Funnel Template","content":"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.","cta":"Download template","modal_headline":"Get this free sales funnel template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_plan_template":{"heading":"Free Sales Planning Template","content":"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","cta":"Get the template now","modal_headline":"Get this free sales planning template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"scope_template":{"heading":"Free Scope of Work Template","content":"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"seo":{"heading":"Free Download: SEO Checklist","content":"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.","cta":"Get the free checklist","modal_headline":"Get our SEO Checklist delivered right to your inbox."},"services_price":{"heading":"Your Time is Valuable, so Price it Right","content":"Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.","cta":"Download calculator","modal_headline":"Get this calculator delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"sfn_interview":{"heading":"Free Checklist: How to Interview a Third Party Logistics Provider","content":"Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.","cta":"Get the free checklist","modal_headline":"Get the checklist delivered right to your inbox."},"sfn_outsource":{"heading":"Free Checklist: Are You Ready to Outsource Your Fulfillment?","content":"Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.","cta":"Get the free checklist","modal_headline":"Get the checklist delivered right to your inbox."},"shipping":{"heading":"The Shopify guide to shipping and fulfillment","content":"Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. 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In the meantime, start building your store with a free trial of Shopify."},"social":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get your social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_media_kit":{"heading":"Free Social Media Toolkit","content":"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.","cta":"Download now","modal_headline":"Get your social media strategy toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_template":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sop_template":{"heading":"Free SOP Template","content":"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"store_layouts":{"heading":"Free Download: Store Layout Templates","content":"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"swot":{"heading":"Free: SWOT Analysis Template","content":"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.","cta":"Get the template now","modal_headline":"Get the SWOT analysis template delivered right to your inbox."},"tax_season":{"heading":"Free Download: 6 Steps to Get Your Business Ready for Tax Season","content":"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"trust":{"heading":"Free: Shopify Store Trust Checklist","content":"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.","cta":"Get the checklist now","modal_headline":"Get the checklist delivered right to your inbox."},"tshirt_guide":{"heading":"Your Complete Guide To Starting a T-Shirt Business","content":"Turn your passion for fashion into a thriving business. 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In the meantime, start building your store with a free trial of Shopify."},"value_chain":{"heading":"Free Value Chain Template","content":"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_prop_template":{"heading":"Free Value Proposition Template","content":"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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