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<main class="main"> <div class="index-hero index-hero--typeTextColor02"> <div class="index-hero__inner"> <div class="index-hero__content"> <div class="index-hero__contentInner"> <h1 class="index-hero__title">Consumer</h1> <p class="index-hero__text">Enrich your everyday life with Nikon products and services, including cameras, lenses, binoculars and more.</p> </div> </div> <div class="index-hero__image"> <picture> <source media="(max-width: 519px)" srcset="img/pic_hero_small_01.jpg"> <source media="(max-width: 1099px)" srcset="img/pic_hero_medium_01.jpg"> <img src="img/pic_hero_large_01.jpg" width="3840" height="1316" alt=""> </picture> </div> </div> </div> <div id="camera" class="index-section index-pickup--typeColor02"> <div class="index-section__inner"> <h2 class="index-heading-a">Camera / Camera Lens</h2> <p class="index-pickup-lead">Nikon's product lineup will draw out your creativity to its fullest extent.</p> <div class="index-pickup-list"> <div class="index-pickup-list__item"> <a href="https://imaging.nikon.com/imaging/lineup/" class="index-pickup-list__link"> <h3 class="index-pickup-list__title"><span>Lineup</span></h3> <div class="index-pickup-list__image"><img src="img/pic_lineup.jpg" width="976" height="602" alt=""></div> </a> <p class="index-pickup-list__text">Browse our lineup of imaging products, including cameras and interchangeable lenses.</p> </div> <div class="index-pickup-list__item"> <a href="https://imaging.nikon.com/imaging/information/" class="index-pickup-list__link"> <h3 class="index-pickup-list__title"><span>Information</span></h3> <div class="index-pickup-list__image"><img src="img/pic_information.jpg" width="976" height="602" alt=""></div> </a> <p class="index-pickup-list__text">Find information relating to imaging products, including stories and archives.</p> </div> <div class="index-pickup-list__item"> <a href="https://imaging.nikon.com/imaging/support/" class="index-pickup-list__link"> <h3 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including binoculars and fieldscopes.</p> </div> <div class="index-pickup-list__item"> <a href="https://imaging.nikon.com/sport-optics/guide/" class="index-pickup-list__link"> <h3 class="index-pickup-list__title"><span>Sport Optics Guide</span></h3> <div class="index-pickup-list__image"><img src="img/pic_guide.jpg" width="976" height="602" alt=""></div> </a> <p class="index-pickup-list__text">Offers a guide to help you understand binoculars and Fieldscopes and enhance your viewing enjoyment including basic knowledge, how to choose, how to use, binocular structure Fieldscope structure and optical technology.</p> </div> <div class="index-pickup-list__item"> <a href="https://imaging.nikon.com/sport-optics/best/" target="_blank" onclick="click_send('/External-link_imaging.nikon.com/sport-optics/best/'); return true;" class="index-pickup-list__link c-link-icon"> <h3 class="index-pickup-list__title"><span>How to make the best use of binoculars<span class="c-icon"><img src="/assets/img/icon_link-ext.svg" width="16" height="16" alt="Open in a new window"></span></span></h3> <div class="index-pickup-list__image"><img src="img/pic_best.jpg" width="976" height="602" alt=""></div> </a> <p class="index-pickup-list__text">Introduces how to choose the most appropriate binoculars for purposes such as birdwatching, stargazing, watching sports, traveling, and the best way to use them.</p> </div> </div> </div> </div> <div class="index-section index-pickup--typeColor02"> <div class="index-section__inner"> <h2 class="index-heading-a">Ophthalmic Lenses</h2> <div class="c-link-block-row consumer-mediaBlock"> <div class="c-link-block-row__item"> <div class="c-link-block-row__item__textArea"> <a href="https://www.nikonlenswear.com/" target="_blank" onclick="click_send('/External-link_www.nikonlenswear.com/'); return true;" class="c-link-block-row__item__link"> <h2 class="c-link-block-row__item__title"><span>Ophthalmic Lenses<span class="c-icon"><img src="/assets/img/icon_link-ext.svg" width="16" height="16" alt="Open in a new window"></span></span></h2> <div class="c-link-block-row__item__image"><img src="img/pic_nikonlenswear.jpg" width="1240" height="764" alt=""></div> </a> <div class="c-link-block-row__item__content"> <p class="consumer-mediaBlock__text">Nikon Lenswear brings high precision optics to the world of vision. Our ophthalmic lenses provide excellent vision quality to wearers through advanced digital lens designs, the thinnest and lightest materials and high-end coatings. And our innovative spirit has pioneered a series of world's first technologies that continue to shape the industry to this day.<br>We are driven to ensure even the smallest details are brought into clear focus. To make tangible what is intangible - showcasing the extraordinary that lies in the details. By offering an unmatched vision experience, wearers are empowered to see the best moments in life.</p> </div> </div> </div> </div> </div> </div> <div class="index-section index-pickup--typeColor02"> <div class="index-section__inner"> <h2 class="index-heading-a">Imaging Solution</h2> <div class="c-link-block-row consumer-mediaBlock"> <div class="c-link-block-row__item"> <div class="c-link-block-row__item__textArea"> <a href="https://www.creates.nikon.com/en/" target="_blank" onclick="click_send('/External-link_www.creates.nikon.com/en/'); return true;" class="c-link-block-row__item__link"> <h2 class="c-link-block-row__item__title"><span>Imaging Solution<span class="c-icon"><img src="/assets/img/icon_link-ext.svg" width="16" height="16" alt="Open in a new window"></span></span></h2> <div class="c-link-block-row__item__image"><img src="img/pic_creates_2312.jpg" width="1240" height="764" alt=""></div> </a> <div class="c-link-block-row__item__content"> <p class="consumer-mediaBlock__text">Nikon Creates Corporation engages in various aspects of next-generation imaging content, from planning to production.<br> On entering thebusiness, Nikon became the first partner company of Microsoft Corporation’s “Microsoft Mixed Reality Capture Studios<span class="consumer-mediaBlock__text--note">*</span>” in Japan, which features the creation of high-quality 3D data images.</p> <ul class="consumer-mediaBlock__text--note"> <li>* A studio run by Microsoft Corporation together with its partner that records volumetric video.</li> </ul> </div> </div> </div> </div> </div> </div>    <div class="consumer-search"> <div class="consumer-search__inner"> <div class="c-searchBox"> <form action="/consumer/search/"> <div class="c-searchBox__input"> <input type="hidden" value="1:b2c" name="r"> <label class="c-searchBox__label"> Search keyword(s) <input id="q" name="q" type="text" value="" placeholder="Enter the product or service you are searching for."> </label> 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</div> </div> </div>  <div class="index-section index-news index-news-consumer"> <div class="index-section__inner"> <div class="index-news__heading index-news__heading--noRss"> <h2 class="index-heading-a">News</h2> </div> <ul class="index-news-list index-news-list--border"> <li class="index-news-list__item"> <div class="index-news-list__date">Nov. 7, 2024</div> <div class="index-news-list__link"><a href="/company/news/2024/1107_imaging_01.html">Nikon releases the Z50II APS-C size mirrorless camera</a></div> </li> <li class="index-news-list__item"> <div class="index-news-list__date">Oct. 30, 2024</div> <div class="index-news-list__link"><a href="/company/news/2024/1030_imaging_01.html">Nikon is developing the NIKKOR Z 28-135mm f/4 PZ, a standard zoom lens for the Nikon Z mount system</a></div> </li> <li class="index-news-list__item"> <div class="index-news-list__date">Oct. 17, 2024</div> <div class="index-news-list__link"><a href="/company/news/2024/1017_imaging_01.html">Nikon Film and Photo Contest 2024-2025: Call for Entries</a></div> </li> <li class="index-news-list__item"> <div class="index-news-list__date">Oct. 9, 2024</div> <div class="index-news-list__link"><a href="/company/news/2024/1009_STABILIZED_01.html">Nikon introduces new STABILIZED binoculars</a></div> </li> <li class="index-news-list__item"> <div class="index-news-list__date">Sep. 12, 2024</div> <div class="index-news-list__link"><a href="/company/news/2024/0912_imaging_01.html">Limited Release of a Premium Exterior Nikon Z fc Camera Model in Collaboration with HERALBONY</a></div> </li> </ul> <div class="index-news-more"><a href="/company/news/">See All News</a></div> </div> </div> <div class="index-section index-section--type1 index-attention"> <div class="index-section__inner"> <ul class="index-attention-list"> <li><a href="/info/cautions_mail.html">Warning regarding suspicious emails imitating public relations notifications from Nikon</a></li> </ul> </div> </div> </main> <nav 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