IAB Europe | LinkedIn

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. | IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of media, technology and marketing companies and national IABs, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market."> <meta property="og:title" content="IAB Europe | LinkedIn"> <meta property="og:description" content="IAB Europe | 20,593 followers on LinkedIn. IAB Europe is the European-level association for the digital marketing and advertising ecosystem. | IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of media, technology and marketing companies and national IABs, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market."> <meta property="og:image" content="https://media.licdn.com/dms/image/v2/C4E0BAQF9k-ybjpXisA/company-logo_200_200/company-logo_200_200/0/1646319286568/iab_europe_logo?e=2147483647&v=beta&t=48hJhSqMwNWBc7DsQfbPBzjbMAWb9UsL7x6L0RTJQnM"> <meta property="og:type" content="article"> <meta property="og:url" content="https://be.linkedin.com/company/iab-europe"> <meta name="twitter:card" content="summary"> <meta name="twitter:site" content="@linkedin"> <meta name="twitter:title" content="IAB Europe | LinkedIn"> <meta name="twitter:description" content="IAB Europe | 20,593 followers on LinkedIn. IAB Europe is the European-level association for the digital marketing and advertising ecosystem. | IAB Europe is the European-level association for the digital marketing and advertising ecosystem. 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Through its membership of media, technology and marketing companies and national IABs, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market.","numberOfEmployees":{"value":97,"@type":"QuantitativeValue"},"logo":{"contentUrl":"https://media.licdn.com/dms/image/v2/C4E0BAQF9k-ybjpXisA/company-logo_200_200/company-logo_200_200/0/1646319286568/iab_europe_logo?e=2147483647&v=beta&t=48hJhSqMwNWBc7DsQfbPBzjbMAWb9UsL7x6L0RTJQnM","description":"IAB Europe","@type":"ImageObject"},"slogan":"IAB Europe is the European-level association for the digital marketing and advertising ecosystem. 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top-card-layout__entity-image shadow-color-shadow shadow-[0_4px_12px] border-2 border-solid border-color-surface mt-[-70px] mb-[14px] papabear:border-4 papabear:mt-[-100px] papabear:mb-[18px]" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQF9k-ybjpXisA/company-logo_200_200/company-logo_200_200/0/1646319286568/iab_europe_logo?e=2147483647&v=beta&t=48hJhSqMwNWBc7DsQfbPBzjbMAWb9UsL7x6L0RTJQnM" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="IAB Europe"> </div> <div class="top-card-layout__entity-info-container flex flex-wrap papabear:flex-nowrap"> <div class="top-card-layout__entity-info flex-grow flex-shrink-0 basis-0 babybear:flex-none babybear:w-full babybear:flex-none babybear:w-full"> <h1 class="top-card-layout__title font-sans text-lg papabear:text-xl font-bold leading-open text-color-text mb-0"> IAB Europe </h1> <h2 class="top-card-layout__headline break-words font-sans text-md leading-open text-color-text"> Advertising Services </h2>  <h4 class="top-card-layout__second-subline font-sans text-sm leading-open text-color-text-low-emphasis mt-0.5"> <span class="line-clamp-2">IAB Europe is the European-level association for the digital marketing and advertising ecosystem. </span> </h4> <div class="top-card-layout__cta-container flex flex-wrap mt-0.5 papabear:mt-0 ml-[-12px]">  <a class="top-card-layout__cta mt-2 ml-1.5 h-auto babybear:flex-auto top-card-layout__cta--secondary btn-md btn-secondary" href="https://www.linkedin.com/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&fromSignIn=true&trk=top-card_top-card-secondary-button-top-card-secondary-cta" data-tracking-control-name="top-card_top-card-secondary-button-top-card-secondary-cta" data-tracking-will-navigate> Follow </a> </div> </div> <div class="top-card-layout__entity-info flex-grow flex-shrink-0 basis-0 babybear:flex-none babybear:w-full top-card-layout__entity-info--right-column ml-details-container-padding max-w-[288px] babybear:my-2 babybear:ml-0"> <ul>  <li class="papabear:mb-1.5"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fsearch%2Fresults%2Fpeople%2F%3FfacetCurrentCompany%3D%255B793898%255D&trk=org-employees_cta_face-pile-cta" target="_self" data-tracking-control-name="full-link" data-tracking-will-navigate class="face-pile flex !no-underline" data-tracking-client-ingraph> <div class="face-pile__images-container self-start flex-shrink-0 mr-1 leading-[1]"> <img class="inline-block relative rounded-[50%] w-4 h-4 face-pile__image border-1 border-solid border-color-transparent -ml-2 first:ml-0" data-delayed-url="https://media.licdn.com/dms/image/v2/C4D03AQE0JCQPr-n2JA/profile-displayphoto-shrink_100_100/profile-displayphoto-shrink_100_100/0/1630161419638?e=2147483647&v=beta&t=iuzbl0SC2YPETYKSDJUQiP_kJYXaoyONPUgOrLl0Kgg" 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data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this company </a>  </li>  </ul>  </div> </div>  </div> </section> <div class="details mx-details-container-padding">  <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 text-color-text" data-test-id="about-us">  <h2 class="core-section-container__title section-title"> About us </h2>  <div class="core-section-container__content break-words"> <p class="break-words text-color-text" data-test-id="about-us__description"> <section class="show-more-less-html" data-max-lines="2"> <div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-2 relative overflow-hidden"> IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of media, technology and marketing companies and national IABs, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market. </div> <button class="show-more-less-html__button show-more-less-button show-more-less-html__button--more ml-0.5" data-tracking-control-name="organization_guest_show-more-html-btn" aria-label="i18n_show_more" aria-expanded="false">  Show more <icon class="show-more-less-html__button-icon show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less-html__button show-more-less-button show-more-less-html__button--less ml-0.5" data-tracking-control-name="organization_guest_show-less-html-btn" aria-label="i18n_show_less" aria-expanded="true">  Show less <icon class="show-more-less-html__button-icon show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button>  </section> </p> <dl class="mt-6"> <div class="mb-2 flex papabear:mr-3 mamabear:mr-3 babybear:flex-wrap" data-test-id="about-us__website"> <dt class="font-sans text-md font-bold text-color-text break-words w-40 papabear:flex-shrink-0 papabear:mr-3 mamabear:flex-shrink-0 mamabear:mr-3 babybear:mb-1"> Website </dt> <dd class="font-sans text-md text-color-text break-words overflow-hidden"> <a class="link-no-visited-state hover:no-underline" data-tracking-control-name="about_website" href="https://www.linkedin.com/redir/redirect?url=http%3A%2F%2Fwww%2Eiabeurope%2Eeu&urlhash=G25c&trk=about_website" target="_blank" rel="noopener" data-tracking-will-navigate aria-describedby="websiteLinkDescription"> http://www.iabeurope.eu <icon class="align-middle" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/49229g4q0jsla5l1xojq1wob9" aria-hidden="true"></icon> </a> <p class="hidden" id="websiteLinkDescription">External link for IAB Europe</p> </dd> </div> <div class="mb-2 flex papabear:mr-3 mamabear:mr-3 babybear:flex-wrap" data-test-id="about-us__industry"> <dt class="font-sans text-md font-bold text-color-text break-words w-40 papabear:flex-shrink-0 papabear:mr-3 mamabear:flex-shrink-0 mamabear:mr-3 babybear:mb-1"> Industry </dt> <dd class="font-sans text-md text-color-text break-words overflow-hidden"> Advertising Services </dd> </div> <div class="mb-2 flex papabear:mr-3 mamabear:mr-3 babybear:flex-wrap" data-test-id="about-us__size"> <dt class="font-sans text-md font-bold text-color-text break-words w-40 papabear:flex-shrink-0 papabear:mr-3 mamabear:flex-shrink-0 mamabear:mr-3 babybear:mb-1"> Company size </dt> <dd class="font-sans text-md text-color-text break-words overflow-hidden"> 11-50 employees </dd> </div> <div class="mb-2 flex papabear:mr-3 mamabear:mr-3 babybear:flex-wrap" data-test-id="about-us__headquarters"> <dt class="font-sans text-md font-bold text-color-text break-words w-40 papabear:flex-shrink-0 papabear:mr-3 mamabear:flex-shrink-0 mamabear:mr-3 babybear:mb-1"> Headquarters </dt> <dd class="font-sans text-md text-color-text break-words overflow-hidden"> Brussels </dd> </div> <div class="mb-2 flex papabear:mr-3 mamabear:mr-3 babybear:flex-wrap" data-test-id="about-us__organizationType"> <dt class="font-sans text-md font-bold text-color-text break-words w-40 papabear:flex-shrink-0 papabear:mr-3 mamabear:flex-shrink-0 mamabear:mr-3 babybear:mb-1"> Type </dt> <dd class="font-sans text-md text-color-text break-words overflow-hidden"> Nonprofit </dd> </div> <div class="mb-2 flex papabear:mr-3 mamabear:mr-3 babybear:flex-wrap" data-test-id="about-us__foundedOn"> <dt class="font-sans text-md font-bold text-color-text break-words w-40 papabear:flex-shrink-0 papabear:mr-3 mamabear:flex-shrink-0 mamabear:mr-3 babybear:mb-1"> Founded </dt> <dd class="font-sans text-md text-color-text break-words overflow-hidden"> 2008 </dd> </div>  </dl> </div> </section>  <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 locations">  <h2 class="core-section-container__title section-title"> Locations </h2>  <div class="core-section-container__content break-words"> <ul class="show-more-less__list show-more-less__list--no-hidden-elems" data-impression-id="org-locations_show-more-less"> <li class="mb-3 papabear:w-50% papabear:odd:mr-2 papabear:odd:w-[calc(50%-16px)]"> <span class="tag-sm tag-enabled"> Primary </span> <div id="address-0"> <p> Rond-Point Schuman 11 </p>  <p> Brussels, 1040, BE </p> </div> <a class="link-no-visited-state hover:no-underline" data-tracking-control-name="org-locations_url" href="https://www.bing.com/maps?where=Rond-Point+Schuman+11+Brussels+1040+BE&trk=org-locations_url" target="_blank" rel="noopener" data-tracking-will-navigate aria-describedby="address-0"> Get directions <icon class="align-middle" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/49229g4q0jsla5l1xojq1wob9" aria-hidden="true"></icon> </a> </li> </ul> </div> </section> <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4" data-test-id="employees-at">  <h2 class="core-section-container__title section-title"> Employees at IAB Europe </h2>  <div class="core-section-container__content break-words"> <ul> <li> <a href="https://be.linkedin.com/in/jonathanmurray?trk=org-employees" target="_self" data-tracking-control-name="org-employees" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link ">  <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4D03AQE0JCQPr-n2JA/profile-displayphoto-shrink_100_100/profile-displayphoto-shrink_100_100/0/1630161419638?e=2147483647&v=beta&t=iuzbl0SC2YPETYKSDJUQiP_kJYXaoyONPUgOrLl0Kgg" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Click here to view Jonathan MURRAY’s profile"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Jonathan MURRAY  </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Executive Leadership - Board Member - Consulting - Business Development - Project Management - Policy - Tech & Telco </h4>   </div>  </a> </li> <li> <a href="https://gr.linkedin.com/in/constantinekamaras?trk=org-employees" target="_self" data-tracking-control-name="org-employees" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link ">  <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E03AQF2hAJ86XmOig/profile-displayphoto-shrink_100_100/profile-displayphoto-shrink_100_100/0/1516229987078?e=2147483647&v=beta&t=Lk01MndLyGrOiwi-PNJrhcs8hpstpBUxSzrY5DdKuUw" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Click here to view Constantine Kamaras’ profile"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Constantine Kamaras  </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Co-founder & Chairman Emeritus at IAB Europe </h4>   </div>  </a> </li> <li> <a href="https://pt.linkedin.com/in/luis-marinho-falcao?trk=org-employees" target="_self" data-tracking-control-name="org-employees" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link ">  <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E03AQEFNxWaEujeng/profile-displayphoto-shrink_100_100/profile-displayphoto-shrink_100_100/0/1516236515483?e=2147483647&v=beta&t=K-VOgYzcIgZGNhsGE-TQwk4CZRNIWdIFyz8EGoOPGJY" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Click here to view Luis Marinho Falcão’s profile"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Luis Marinho Falcão  </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Transnational mindset, local Insights, and the relentless pursuit of excellence have always been keys to success </h4>   </div>  </a> </li> <li> <a href="https://uk.linkedin.com/in/gonzalodelamata?trk=org-employees" target="_self" data-tracking-control-name="org-employees" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link ">  <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQF4BLVn3SI-QA/profile-displayphoto-shrink_100_100/profile-displayphoto-shrink_100_100/0/1718254394140?e=2147483647&v=beta&t=FJdO1gm4PaDhUPJaIsYHHJU5dqtS9oiybVQzJbsGtx0" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Click here to view Gonzalo de la Mata’s profile"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Gonzalo de la Mata  </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Zenith International Commerce Lead | FMCG media expert | MBA </h4>   </div>  </a> </li> </ul> <a class="mt-4 inline-block btn-md btn-secondary-emphasis hover:no-underline" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fsearch%2Fresults%2Fpeople%2F%3FfacetCurrentCompany%3D%255B793898%255D&trk=public_biz_employees-join" data-tracking-control-name="public_biz_employees-join" data-tracking-will-navigate> See all employees </a> </div> </section> <section class="core-section-container core-section-container--with-border border-b-1 border-solid border-color-border-faint py-4 updates" data-test-id="updates">  <h2 class="core-section-container__title section-title"> Updates </h2>  <div class="core-section-container__content break-words"> <ul class="updates__list"> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/iab-europe_how-can-brands-build-connected-media-organisations-activity-7296123437977120768-LyYV" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 1"> </a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7296123437977120768" data-featured-activity-urn="urn:li:activity:7296123437977120768" data-attributed-urn="urn:li:share:7296123436601344000" data-id="main-feed-card">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://be.linkedin.com/company/iab-europe?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQF9k-ybjpXisA/company-logo_100_100/company-logo_100_100/0/1646319286568/iab_europe_logo?e=2147483647&v=beta&t=Zkx62Om05tpHhKGplk0zwfjal4upVa125qdFC9XW_8M" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for IAB Europe, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://be.linkedin.com/company/iab-europe?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for IAB Europe" data-tracking-will-navigate> IAB Europe </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  20,593 followers </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 2d  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fbe.linkedin.com%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7296123437977120768" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">How can brands build connected media organisations and harness data and creativity to drive results? In our latest episode of Retail Media Roundtable, <a class="link" href="https://uk.linkedin.com/in/helenaustinjohnson?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Helen Johnson</a> and Tom Gouldon (<a class="link" href="https://uk.linkedin.com/company/the-very-group?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>The Very Group</a>) join our Industry Development & Insights Director <a class="link" href="https://uk.linkedin.com/in/marie-clare-puffett-33563958?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Marie-Clare Puffett</a> to explore: 🔹 Strategies for scaling retail media success 🔹 The role of data & creativity in performance 🔹 What’s next for Retail Media in 2025 🎧 Listen now: <a class="link" href="https://lnkd.in/erQD-6cN?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://lnkd.in/erQD-6cN</a></p>  </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E22AQFmj-JRoNNY7w/feedshare-shrink_800/B4EZUEJmMjH0Ag-/0/1739531381348?e=2147483647&v=beta&t=yMGZ0d9zDLScfmRdv9gH_89SZLHa9tzQtbjmm3ifAW8" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/921ynb2z53z33mhm3061qvjag" alt="No alternative text description for this image">  </li> </ul>    <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="2 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="2" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" 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border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_comment-cta" data-tracking-control-name="organization_guest_main-feed-card_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <a class="social-action-bar__button share-button" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_share-cta" data-tracking-control-name="organization_guest_main-feed-card_share-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2"> </icon> <span class="social-action-bar__button-text "> Share </span> </a>  </div>  </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/iab-europe_thats-a-wrap-onadvertising-horizons-2025-activity-7295747624677064705-Zd_3" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 2"> </a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7295747624677064705" data-featured-activity-urn="urn:li:activity:7295747624677064705" data-attributed-urn="urn:li:ugcPost:7295747532977000450" data-id="main-feed-card">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://be.linkedin.com/company/iab-europe?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQF9k-ybjpXisA/company-logo_100_100/company-logo_100_100/0/1646319286568/iab_europe_logo?e=2147483647&v=beta&t=Zkx62Om05tpHhKGplk0zwfjal4upVa125qdFC9XW_8M" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for IAB Europe, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://be.linkedin.com/company/iab-europe?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for IAB Europe" data-tracking-will-navigate> IAB Europe </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  20,593 followers </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 3d  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fbe.linkedin.com%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7295747624677064705" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words attributed-text-segment-list__content-truncated" dir="ltr" data-test-id="main-feed-activity-card__commentary">That’s a wrap on Advertising Horizons 2025! On 4th February, digital advertising policy took centre stage in Brussels, bringing together 150+ industry leaders, innovators, and policymakers to explore what’s next for our sector. From consumer protection and digital skills to the EU’s digitisation gap and data protection, the discussions were packed with insights shaping the road ahead. 🔹 Driving economic growth, helping businesses—big and small—thrive in a digital world. 🔹 Powering digital skills, creating jobs at the intersection of AI, data, and creativity. 🔹 Supporting independent media, ensuring access to quality journalism. 🔹 Giving users choice, whether to pay for content or opt for ad-supported experiences—always within the EU’s strict privacy framework. Missed a session? Catch the key moments and top takeaways here: <a class="link" href="https://lnkd.in/eN4cUube?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://lnkd.in/eN4cUube</a></p> <button class="attributed-text-segment-list__btn-truncation absolute right-0 bottom-0 pl-1 bg-color-background-container text-color-text-secondary text-sm font-medium babybear:font-bold invisible cursor-pointer hover:text-color-link-hover hover:underline" data-feed-action="see-more-post" data-feed-action-category="EXPAND" data-feed-action-type="expandCommentaryText" data-feed-control="commentary_expand" aria-hidden="true" tabindex="0"> …more </button> </div>  <div class="share-native-video w-main-feed-card-media " data-test-id="feed-native-video-content">  <video class="share-native-video__node video-js" data-sources="[{"src":"https://dms.licdn.com/playlist/vid/v2/D4E05AQG7RayzO2Gtig/mp4-640p-30fp-crf28/B4EZT.zubmHUBg-/0/1739441778490?e=2147483647&v=beta&t=Xu4M1bEqAk9utPqyT3lsQVuunKqJYWYAVo6UwnwGDRs","type":"video/mp4","data-bitrate":532095},{"src":"https://dms.licdn.com/playlist/vid/v2/D4E05AQG7RayzO2Gtig/mp4-720p-30fp-crf28/B4EZT.zubmHUBk-/0/1739441778382?e=2147483647&v=beta&t=xutH695QUfDaZn0VBFHVi2cqAlwvXZ0SWqTDiQjf_xs","type":"video/mp4","data-bitrate":704589}]" data-poster-url="https://media.licdn.com/dms/image/v2/D4E05AQG7RayzO2Gtig/videocover-high/B4EZT.zubmHUBw-/0/1739441772147?e=2147483647&v=beta&t=E0ot5EPIL-aELkReEcPXRI8VLtMF0U1s3KmBpBNf3ao" data-aspect-ratio="1.7777778" data-adaptive-aspect-ratio="true" data-digitalmedia-asset-urn="urn:li:digitalmediaAsset:D4E05AQG7RayzO2Gtig" data-tracking-id="EpWwJbG4SkWlKPeD/uC+xA==" playsinline> </video> </div>    <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="14 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="14" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 14 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_comment-cta" data-tracking-control-name="organization_guest_main-feed-card_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <a class="social-action-bar__button share-button" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_share-cta" data-tracking-control-name="organization_guest_main-feed-card_share-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2"> </icon> <span class="social-action-bar__button-text "> Share </span> </a>  </div>  </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/iab-europe_the-wait-is-over-the-programme-for-the-activity-7295405832001802240-5dRi" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 3"> </a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7295405832001802240" data-featured-activity-urn="urn:li:activity:7295405832001802240" data-attributed-urn="urn:li:ugcPost:7295405818038878208" data-id="main-feed-card">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://be.linkedin.com/company/iab-europe?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQF9k-ybjpXisA/company-logo_100_100/company-logo_100_100/0/1646319286568/iab_europe_logo?e=2147483647&v=beta&t=Zkx62Om05tpHhKGplk0zwfjal4upVa125qdFC9XW_8M" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for IAB Europe, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://be.linkedin.com/company/iab-europe?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for IAB Europe" data-tracking-will-navigate> IAB Europe </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  20,593 followers </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 4d <span aria-hidden="true" class="text-color-text-low-emphasis before:middot"></span> <span> Edited </span> </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fbe.linkedin.com%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7295405832001802240" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words attributed-text-segment-list__content-truncated" dir="ltr" data-test-id="main-feed-activity-card__commentary">The wait is over - the programme for the Lebensmittel Zeitung Retail Media Day 2025 is online! When? March 26, 2025 Top-class keynotes, controversial panel discussions, and exclusive insights from retail, industry, and agencies on the future of retail media - all in the heart of Frankfurt in the beautiful Union Halle GmbH. 💡Highlight topics of the program: Impact matters: Measuring retail media's success today and tomorrow The loyalty formula: Balancing emotions, data and engagement Wunderkind Retail Media: Exploiting the full potential What's next? The future of the triple-win category As a key partner, we are looking forward to seeing our very own Daniel Knapp take to the stage, as well as <a class="link" href="https://de.linkedin.com/in/christian-raveaux?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Christian Raveaux</a>, <a class="link" href="https://uk.linkedin.com/in/groceryinsight-steve?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Steve Dresser</a> , <a class="link" href="https://de.linkedin.com/in/susanne-demmerling-145b9249?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Susanne Demmerling</a>, <a class="link" href="https://de.linkedin.com/in/uwe-storch-2a96b145?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>uwe storch</a>, <a class="link" href="https://de.linkedin.com/in/patricia-grundmann/en?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Patricia Grundmann</a>, <a class="link" href="https://de.linkedin.com/in/paul-baum?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Paul Baumann</a>, <a class="link" href="https://de.linkedin.com/in/melis-atin-b59b11178?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Melis Atin</a>, <a class="link" href="https://ch.linkedin.com/in/andybaldauf/en?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Andy 安迪 Baldauf</a>, <a class="link" href="https://de.linkedin.com/in/hendrik-wansleben-16049311?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Hendrik Wansleben</a>, <a class="link" href="https://de.linkedin.com/in/joernkeysers?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Jörn Keysers</a> and many more. View the programme and get your tickets here: <a class="link" href="https://lnkd.in/eX4TwTHU?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://lnkd.in/eX4TwTHU</a> <a class="link" href="https://de.linkedin.com/in/ingorentz?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Ingo Rentz</a>, <a class="link" href="https://de.linkedin.com/in/manfred-stockburger-0791a6?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Manfred Stockburger</a>, <a class="link" href="https://de.linkedin.com/company/lebensmittel-zeitung?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Lebensmittel Zeitung</a>, <a class="link" href="https://de.linkedin.com/company/dfv-conference-group?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>dfv Conference Group</a></p> <button class="attributed-text-segment-list__btn-truncation absolute right-0 bottom-0 pl-1 bg-color-background-container text-color-text-secondary text-sm font-medium babybear:font-bold invisible cursor-pointer hover:text-color-link-hover hover:underline" data-feed-action="see-more-post" data-feed-action-category="EXPAND" data-feed-action-type="expandCommentaryText" data-feed-control="commentary_expand" aria-hidden="true" tabindex="0"> …more </button> </div>  <div class="share-native-video w-main-feed-card-media " data-test-id="feed-native-video-content">  <video class="share-native-video__node video-js" data-sources="[{"src":"https://dms.licdn.com/playlist/vid/v2/D4E05AQE95KkG3XSnYQ/mp4-640p-30fp-crf28/B4EZT588ABH0Bg-/0/1739360290811?e=2147483647&v=beta&t=oUTWaNRXT98bPlNNh72761w_21bxasyHauZWPcAPR5A","type":"video/mp4","data-bitrate":165454}]" data-poster-url="https://media.licdn.com/dms/image/v2/D4E05AQE95KkG3XSnYQ/videocover-low/B4EZT588ABH0CQ-/0/1739360290668?e=2147483647&v=beta&t=McylBkL6kaL6Pxq2ueDHrpAVLVKE-4LBOrHvqK1fJMU" data-aspect-ratio="1.916933" data-adaptive-aspect-ratio="true" data-digitalmedia-asset-urn="urn:li:digitalmediaAsset:D4E05AQE95KkG3XSnYQ" data-tracking-id="ZV1XNXHyTxyDkLP2sNzILg==" playsinline> </video> </div>    <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="12 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="12" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 12 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_social-actions-comments" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-comments" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="2" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 2 Comments </a>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_comment-cta" data-tracking-control-name="organization_guest_main-feed-card_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <a class="social-action-bar__button share-button" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_share-cta" data-tracking-control-name="organization_guest_main-feed-card_share-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2"> </icon> <span class="social-action-bar__button-text "> Share </span> </a>  </div>  </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/iab-europe_new-podcast-mini-series-the-retail-media-activity-7295378792389267457-dGRB" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 4"> </a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7295378792389267457" data-featured-activity-urn="urn:li:activity:7295378792389267457" data-attributed-urn="urn:li:share:7295378791030218752" data-id="main-feed-card">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://be.linkedin.com/company/iab-europe?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQF9k-ybjpXisA/company-logo_100_100/company-logo_100_100/0/1646319286568/iab_europe_logo?e=2147483647&v=beta&t=Zkx62Om05tpHhKGplk0zwfjal4upVa125qdFC9XW_8M" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for IAB Europe, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://be.linkedin.com/company/iab-europe?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for IAB Europe" data-tracking-will-navigate> IAB Europe </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  20,593 followers </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 4d  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fbe.linkedin.com%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7295378792389267457" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">New Podcast Mini-Series: The Retail Media Roundtable! Retail Media is evolving fast. Keeping up means understanding the space's trends, challenges, and strategies. That’s why we’ve launched The Retail Media Roundtable, a new podcast mini-series hosted by our Industry Development & Insights Director, <a class="link" href="https://uk.linkedin.com/in/marie-clare-puffett-33563958?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Marie-Clare Puffett</a>. Each episode brings together industry leaders to break down what’s driving Retail Media across Europe—without the jargon, just practical insights and expert perspectives. <a class="link" href="https://lnkd.in/eAhKkGYN?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://lnkd.in/eAhKkGYN</a></p>  </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E22AQGWvAWbkBU2zQ/feedshare-shrink_800/B4EZT5kVyrHMAg-/0/1739353844193?e=2147483647&v=beta&t=jJgnTVeimj-xjfwDibdbzUypUtfQRpZ9W6l_gvrFHto" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/921ynb2z53z33mhm3061qvjag" alt="No alternative text description for this image">  </li> </ul>    <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="12 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="12" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 12 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_social-actions-comments" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-comments" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="1" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 1 Comment </a>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_comment-cta" data-tracking-control-name="organization_guest_main-feed-card_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <a class="social-action-bar__button share-button" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_share-cta" data-tracking-control-name="organization_guest_main-feed-card_share-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2"> </icon> <span class="social-action-bar__button-text "> Share </span> </a>  </div>  </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/iab-europe_every-digital-campaign-has-a-cost-beyond-activity-7295086310153674753-rzYO" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 5"> </a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7295086310153674753" data-featured-activity-urn="urn:li:activity:7295086310153674753" data-attributed-urn="urn:li:share:7295086308866052097" data-id="main-feed-card">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://be.linkedin.com/company/iab-europe?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQF9k-ybjpXisA/company-logo_100_100/company-logo_100_100/0/1646319286568/iab_europe_logo?e=2147483647&v=beta&t=Zkx62Om05tpHhKGplk0zwfjal4upVa125qdFC9XW_8M" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for IAB Europe, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://be.linkedin.com/company/iab-europe?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for IAB Europe" data-tracking-will-navigate> IAB Europe </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  20,593 followers </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 5d  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fbe.linkedin.com%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7295086310153674753" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Every digital campaign has a cost beyond budget. Efficiency, waste, and performance all play a role. The best in the industry aren’t just reducing emissions; they’re cutting wasted spend, optimising workflows, and driving better results. Our five-session online course (31st March – 4th April 2025) will help you: 🔹 Streamline processes—Reduce waste and improve efficiency across teams. 🔹 Understand key frameworks—GHG emissions, carbon accounting, corporate sustainability. 🔹 Optimise infrastructure—Identify inefficiencies in data centres, servers, and networks. 🔹 Make informed decisions—Measure and track emissions with real-world methodologies. 🔹 Future-proof your strategy—Cut costs, enhance performance, and drive sustainable growth. Designed for all in digital advertising—marketers, agencies, publishers, tech partners—this course is your roadmap to a more efficient and sustainable future: <a class="link" href="https://lnkd.in/eEX_bYTz?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://lnkd.in/eEX_bYTz</a></p>  </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E22AQEgiuH1b0pnag/feedshare-shrink_1280/B4EZT1aV6gGYAk-/0/1739284111472?e=2147483647&v=beta&t=8lxKolfIRrABI2rDihPr7O7rycxSO7EYZSpukRSneLo" 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data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 2 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_comment-cta" 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</li> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/iab-europe_alliance-digitale-structuring-the-future-activity-7295011792714358784-3qLG" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 6"> </a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7295011792714358784" data-featured-activity-urn="urn:li:activity:7295011792714358784" data-attributed-urn="urn:li:share:7295011791493816320" data-id="main-feed-card">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://be.linkedin.com/company/iab-europe?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQF9k-ybjpXisA/company-logo_100_100/company-logo_100_100/0/1646319286568/iab_europe_logo?e=2147483647&v=beta&t=Zkx62Om05tpHhKGplk0zwfjal4upVa125qdFC9XW_8M" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for IAB Europe, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://be.linkedin.com/company/iab-europe?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for IAB Europe" data-tracking-will-navigate> IAB Europe </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  20,593 followers </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 6d  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fbe.linkedin.com%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7295011792714358784" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">New Industry Resource Alert! IAB Europe is pleased to share that <a class="link" href="https://fr.linkedin.com/company/alliancedigitale?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Alliance Digitale</a> has released the Retailers' Marketing Solutions Presentation! This publication provides a clear framework to distinguish Retail Media from Trade Marketing, helping brands better navigate this booming sector. Developed in collaboration with major French retailers, it’s a must-read for marketers looking to optimize their strategies. Download it now! <a class="link" href="https://lnkd.in/ex2a4rgX?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://lnkd.in/ex2a4rgX</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fretailmedia&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#RetailMedia</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Fdigitalmarketing&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#DigitalMarketing</a> <a class="link" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Ffeed%2Fhashtag%2Falliancedigitale&trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>#AllianceDigitale</a> <a class="link" href="https://fr.linkedin.com/in/nicolasrieul?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Nicolas Rieul</a> | Julie LONDON | <a class="link" href="https://fr.linkedin.com/in/mickaelsaillant?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Mickael Saillant - APOLEAN</a> | <a class="link" href="https://fr.linkedin.com/in/jonathanlaloum?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Jonathan Laloum</a> | <a class="link" href="https://fr.linkedin.com/in/lucvignon?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>luc vignon</a> | <a class="link" href="https://fr.linkedin.com/in/olivia-henry-43709836?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Olivia Henry</a> | <a class="link" href="https://fr.linkedin.com/in/artus-le-gouz-de-saint-seine-4a60873?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Artus LE GOUZ DE SAINT SEINE</a> | <a class="link" href="https://fr.linkedin.com/in/benoit-oberl%C3%A9-7807625?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Benoit Oberlé</a> | <a class="link" href="https://fr.linkedin.com/in/arthurmillet?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Arthur Millet</a> | <a class="link" href="https://fr.linkedin.com/in/victoire-garret-274643176?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Victoire Garret</a> | <a class="link" href="https://fr.linkedin.com/in/georgette-nga-fouda-a70b171b8?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Georgette Nga Fouda</a> | <a class="link" href="https://fr.linkedin.com/in/louise-faudeux-7a5557119?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Louise Faudeux</a> | <a class="link" href="https://fr.linkedin.com/in/pierredevoize?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Pierre Devoize</a></p>  </div>  <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fiabeurope%2Eeu%2Fknowledge_hub%2Falliance-digitale-structuring-the-future-of-retail-media%2F&urlhash=z4H9&trk=organization_guest_main-feed-card_feed-article-content" target="_self" data-tracking-control-name="organization_guest_main-feed-card_feed-article-content" data-tracking-will-navigate class="flex flex-col feed-article-content" data-test-id="article-content" role="button"> <img alt="Alliance Digitale: Structuring the Future of Retail Media" class="lazy-load w-main-feed-card-media object-cover babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/sync/v2/D4E27AQFHK40W9kTJ1g/articleshare-shrink_800/articleshare-shrink_800/0/1739265553259?e=2147483647&v=beta&t=3_ep7fgKZ1ZAoq1fQD2Icqvfz-WmUhOmgbXfCqniiNw" data-ghost-classes="tw-feed-content-ghost-image" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/42byfw7gh464l64dlwodbbdez">  <section class="flex justify-between article-content__header py-1"> <header> <h2 class="tw-feed-content-title" dir="ltr" data-test-id="article-content__title"> Alliance Digitale: Structuring the Future of Retail Media </h2> <h3 class="tw-feed-content-subtitle" data-test-id="article-content__subtitle"> https://iabeurope.eu </h3> </header>  </section> </a>   <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="19 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="19" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2tzoeodxy0zug4455msr0oq0v" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 19 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_social-actions-comments" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-comments" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="1" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 1 Comment </a>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_comment-cta" data-tracking-control-name="organization_guest_main-feed-card_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <a class="social-action-bar__button share-button" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_share-cta" data-tracking-control-name="organization_guest_main-feed-card_share-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2"> </icon> <span class="social-action-bar__button-text "> Share </span> </a>  </div>  </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/iab-europe_be-the-first-to-register-join-us-for-activity-7293604035893362688-Ekn3" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 7"> </a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7293604035893362688" data-featured-activity-urn="urn:li:activity:7293604035893362688" data-attributed-urn="urn:li:share:7293604034899308544" data-id="main-feed-card">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://be.linkedin.com/company/iab-europe?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQF9k-ybjpXisA/company-logo_100_100/company-logo_100_100/0/1646319286568/iab_europe_logo?e=2147483647&v=beta&t=Zkx62Om05tpHhKGplk0zwfjal4upVa125qdFC9XW_8M" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for IAB Europe, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://be.linkedin.com/company/iab-europe?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for IAB Europe" data-tracking-will-navigate> IAB Europe </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  20,593 followers </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1w  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fbe.linkedin.com%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7293604035893362688" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Be the First to Register! ♻️ Join us for The Great Debate: Sustainability on 20th March as we dive into digital advertising’s role in emissions reduction, ESG, and climate disclosures. Don't miss expert insights & thought-provoking discussions! 📅 Save your spot now: <a class="link" href="https://lnkd.in/efMykTsb?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://lnkd.in/efMykTsb</a></p>  </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E22AQGfqW6zxHsKsw/feedshare-shrink_480/B4EZTgWOC6HcAY-/0/1738930709223?e=2147483647&v=beta&t=C5ipdQ-YNK310izg8gyruzesrvA9UQhcdf6UnZuCNnw" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/921ynb2z53z33mhm3061qvjag" alt="No alternative text description for this image">  </li> </ul>    <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="4 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="4" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 4 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_comment-cta" data-tracking-control-name="organization_guest_main-feed-card_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <a class="social-action-bar__button share-button" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_share-cta" data-tracking-control-name="organization_guest_main-feed-card_share-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2"> </icon> <span class="social-action-bar__button-text "> Share </span> </a>  </div>  </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/iab-europe_our-industry-is-constantly-transforming-itself-activity-7293289117507866628-umif" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 8"> </a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7293289117507866628" data-featured-activity-urn="urn:li:activity:7293289117507866628" data-attributed-urn="urn:li:share:7293289115947577344" data-id="main-feed-card">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://be.linkedin.com/company/iab-europe?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQF9k-ybjpXisA/company-logo_100_100/company-logo_100_100/0/1646319286568/iab_europe_logo?e=2147483647&v=beta&t=Zkx62Om05tpHhKGplk0zwfjal4upVa125qdFC9XW_8M" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for IAB Europe, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://be.linkedin.com/company/iab-europe?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for IAB Europe" data-tracking-will-navigate> IAB Europe </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  20,593 followers </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1w  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fbe.linkedin.com%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7293289117507866628" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Our industry is constantly transforming itself – and there are plenty of changes to come in 2025. <a class="link" href="https://fr.linkedin.com/company/weareimpactplus?trk=organization_guest_main-feed-card-text" target="_self" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>Impact Plus</a>’ co-founders have set out their expectations for what’s in store, from tech consolidation to increasing adoption of energy-intensive advertising formats. With further regulation and innovation on the horizon, it always pays to take a proactive – and realistic – look at the challenges and opportunities facing the digital advertising industry: <a class="link" href="https://lnkd.in/eVBGGSSR?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://lnkd.in/eVBGGSSR</a></p>  </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E22AQFt1aF-3fSh_Q/feedshare-shrink_1280/B4EZTb3ziUHcAs-/0/1738855627478?e=2147483647&v=beta&t=rqwzgFer2bYj7WJp34menKNWHL_52jAOO-jK7FIc6o4" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/921ynb2z53z33mhm3061qvjag" alt="No alternative text description for this image">  </li> </ul>    <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code>  <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_comment-cta" data-tracking-control-name="organization_guest_main-feed-card_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <a class="social-action-bar__button share-button" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_share-cta" data-tracking-control-name="organization_guest_main-feed-card_share-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2"> </icon> <span class="social-action-bar__button-text "> Share </span> </a>  </div>  </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/iab-europe_retail-media-has-moved-fast-in-the-past-two-activity-7293284077434986496-kWtn" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 9"> </a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7293284077434986496" data-featured-activity-urn="urn:li:activity:7293284077434986496" data-attributed-urn="urn:li:share:7293284076252262400" data-id="main-feed-card">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://be.linkedin.com/company/iab-europe?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQF9k-ybjpXisA/company-logo_100_100/company-logo_100_100/0/1646319286568/iab_europe_logo?e=2147483647&v=beta&t=Zkx62Om05tpHhKGplk0zwfjal4upVa125qdFC9XW_8M" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for IAB Europe, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://be.linkedin.com/company/iab-europe?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for IAB Europe" data-tracking-will-navigate> IAB Europe </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  20,593 followers </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1w  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fbe.linkedin.com%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7293284077434986496" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Retail Media has moved fast in the past two years. But what’s next? We sat down with members of our Retail Media Committee to unpack the trends shaping 2025. Their predictions? ✔️ Retailers doubling down on omnichannel measurement ✔️ AI and automation driving incremental growth ✔️ Programmatic Retail Media expanding beyond walled gardens ✔️ More consolidation and partnerships to simplify the landscape A fascinating read for anyone in the space—full insights here: <a class="link" href="https://lnkd.in/eVtsnPv8?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://lnkd.in/eVtsnPv8</a></p>  </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E22AQFqS_T06XJy8w/feedshare-shrink_800/B4EZTbzNnDHgAo-/0/1738854425980?e=2147483647&v=beta&t=Ac25t3ZUaKWUPVzQuB-fi_QN0ZJGahMfsJNMOhnvBUQ" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/921ynb2z53z33mhm3061qvjag" alt="No alternative text description for this image">  </li> </ul>    <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="2 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="2" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 2 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_social-actions-comments" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-comments" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="1" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 1 Comment </a>  </div> <div class="social-action-bar border-t-1 border-solid border-color-border-faint min-h-[44px] items-center flex flex-wrap babybear:justify-around !m-0"> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_like-cta" data-tracking-control-name="organization_guest_main-feed-card_like-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="social-action-bar__button-text "> Like </span> </a> <a class="social-action-bar__button " href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_comment-cta" data-tracking-control-name="organization_guest_main-feed-card_comment-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4ol9mo4lxvobj5ww3va90wz1o"> </icon> <span class="social-action-bar__button-text "> Comment </span> </a> <a class="social-action-bar__button share-button" href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_share-cta" data-tracking-control-name="organization_guest_main-feed-card_share-cta" data-tracking-will-navigate> <icon class="social-action-bar__icon " data-svg-class-name="social-action-bar__icon--svg " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/852gyy4s01pfis5qf9k99s6d2"> </icon> <span class="social-action-bar__button-text "> Share </span> </a>  </div>  </article> <code id="is-mobile" style="display: none"></code> </div> </li> <li class="mb-1"> <div data-id="entire-feed-card-link" class="relative"> <a class="main-feed-card__overlay-link absolute left-0 top-0 h-full w-full z-1 !border-0" href="https://www.linkedin.com/posts/iab-europe_retail-media-is-evolving-but-are-brands-activity-7292950136052174848-S-qv" data-id="main-feed-card__full-link" data-tracking-control-name="organization_guest_main-feed-card__full-link" data-tracking-will-navigate aria-label="Update 10"> </a> <article class="relative px-2 pb-0 bg-color-background-container container-lined pt-1.5 main-feed-activity-card papabear:max-w-[550px]" data-activity-urn="urn:li:activity:7292950136052174848" data-featured-activity-urn="urn:li:activity:7292950136052174848" data-attributed-urn="urn:li:share:7292915478442704896" data-id="main-feed-card">   <div class="flex"> <div class="base-main-feed-card__entity-lockup"> <div class="flex items-center font-sans mb-1" data-test-id="main-feed-activity-card__entity-lockup"> <a href="https://be.linkedin.com/company/iab-europe?trk=organization_guest_main-feed-card_feed-actor-image" class="relative" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-image" data-tracking-will-navigate> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQF9k-ybjpXisA/company-logo_100_100/company-logo_100_100/0/1646319286568/iab_europe_logo?e=2147483647&v=beta&t=Zkx62Om05tpHhKGplk0zwfjal4upVa125qdFC9XW_8M" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="View organization page for IAB Europe, graphic">  </a> <div class="flex flex-col self-start min-w-0 ml-1 "> <div class="text-color-text "> <a class="text-sm link-styled no-underline leading-open" href="https://be.linkedin.com/company/iab-europe?trk=organization_guest_main-feed-card_feed-actor-name" data-tracking-control-name="organization_guest_main-feed-card_feed-actor-name" aria-label="View organization page for IAB Europe" data-tracking-will-navigate> IAB Europe </a>  </div> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] m-0 truncate">  20,593 followers </p>  <span class="!text-xs text-color-text-low-emphasis leading-[1.33333] flex"> <time class="flex-none"> 1w  </time>  </span> </div>  </div> </div> <div class="ellipsis-menu absolute right-0 top-0 main-feed-activity-card__ellipsis-menu !top-auto !relative !mr-1" data-test-id="main-feed-activity-card__ellipsis-menu"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/671xosfpvk4c0kqtyl87hashi"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1"> <li class="ellipsis-menu__item border-t-1 border-solid border-color-border-low-emphasis first-of-type:border-none flex"> <a href="/uas/login?fromSignIn=true&session_redirect=https%3A%2F%2Fbe.linkedin.com%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect&guestReportContentType=POST&_f=guest-reporting" data-tracking-control-name="organization_guest_main-feed-card_ellipsis-menu-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="POST" data-semaphore-content-urn="urn:li:activity:7292950136052174848" data-semaphore-tracking-prefix="organization_guest_main-feed-card_ellipsis-menu-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary ellipsis-menu__semaphore ellipsis-menu__item-button flex items-center w-full p-1 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint focus:bg-color-background-container-tint hover:bg-color-background-container-tint outline-offset-[-2px]">  <icon class="ellipsis-menu__item-icon text-color-text h-[24px] w-[24px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/iq0x9q37wj214o129ai1yjut"> </icon> Report this post </a>  </li>  </ul>  </div> </div> </div> <div class="attributed-text-segment-list__container relative mt-1 mb-1.5 babybear:mt-0 babybear:mb-0.5"> <p class="attributed-text-segment-list__content text-color-text !text-sm whitespace-pre-wrap break-words " dir="ltr" data-test-id="main-feed-activity-card__commentary">Retail Media is evolving, but are brands and retailers evolving with it? At our first Retailer Council of 2025, we dug into the biggest shifts: ✔️ Ad budgets are moving—where to and why? ✔️ Audience targeting is changing—how should brands adapt? ✔️ Omnichannel attribution is complex—what actually works? ✔️ Off-site Retail Media is growing—what’s the opportunity? A deep-dive into these challenges and more—catch the highlights here: <a class="link" href="https://lnkd.in/ex3X7r5F?trk=organization_guest_main-feed-card-text" target="_self" rel="nofollow" data-tracking-control-name="organization_guest_main-feed-card-text" data-tracking-will-navigate>https://lnkd.in/ex3X7r5F</a></p>  </div> <ul class="grid grid-cols-6 grid-rows-[60%_40%] w-main-feed-card-media feed-images-content list-none pl-0 " data-test-id="feed-images-content"> <li class="bg-color-background-container-tint text-[0px] col-span-full row-span-full " data-test-id="feed-images-content__list-item" data-position="0"> <img class="lazy-load w-full object-cover object-center h-full babybear:max-h-[400px]" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E22AQGNPzq2JY3KVQ/feedshare-shrink_800/B4EZTWj.2HHgAg-/0/1738766544959?e=2147483647&v=beta&t=iGceU2yXpo_LqxyllSG2OuUZUQgzbUsjWpBOSZQuVZM" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/921ynb2z53z33mhm3061qvjag" alt="No alternative text description for this image">  </li> </ul>    <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs main-feed-activity-card__social-actions"> <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_main-feed-card_social-actions-reactions" target="_self" data-tracking-control-name="organization_guest_main-feed-card_social-actions-reactions" data-tracking-will-navigate class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" aria-label="15 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="15" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/bn39hirwzjqj18ej1fkz55671" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/asiqslyf4ooq7ggllg4fyo4o2" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 15 </span> </a> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> <div class="social-action-bar border-t-1 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data-impression-id="organization_guest-browse_jobs-2">  <a href="https://www.linkedin.com/jobs/scientist-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Scientist jobs  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 48,969 open jobs </div>  </div>  </a> </li> <li data-impression-id="organization_guest-browse_jobs-3">  <a href="https://www.linkedin.com/jobs/project-director-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Project Director jobs  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 97,954 open jobs </div>  </div>  </a> </li> <li data-impression-id="organization_guest-browse_jobs-4">  <a href="https://www.linkedin.com/jobs/law-specialist-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Law Specialist jobs  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 14,480 open jobs </div>  </div>  </a> </li> <li data-impression-id="organization_guest-browse_jobs-5">  <a href="https://www.linkedin.com/jobs/solutions-consultant-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Solutions Consultant jobs  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 62,819 open jobs </div>  </div>  </a> </li> <li data-impression-id="organization_guest-browse_jobs-6">  <a href="https://www.linkedin.com/jobs/legal-assistant-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Legal Assistant jobs  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 23,617 open jobs </div>  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data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Officer jobs  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 1,191,868 open jobs </div>  </div>  </a> </li> <li data-impression-id="organization_guest-browse_jobs-9">  <a href="https://www.linkedin.com/jobs/student-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Student jobs  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 634,404 open jobs </div>  </div>  </a> </li> <li data-impression-id="organization_guest-browse_jobs-10">  <a href="https://www.linkedin.com/jobs/administrative-assistant-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Administrative Assistant jobs  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 66,842 open jobs </div>  </div>  </a> </li> <li data-impression-id="organization_guest-browse_jobs-11">  <a href="https://www.linkedin.com/jobs/graduate-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Graduate jobs  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 361,130 open jobs </div>  </div>  </a> </li> <li data-impression-id="organization_guest-browse_jobs-12">  <a href="https://www.linkedin.com/jobs/salesperson-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Salesperson jobs  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 172,678 open jobs </div>  </div>  </a> </li> <li data-impression-id="organization_guest-browse_jobs-13">  <a href="https://www.linkedin.com/jobs/chief-financial-officer-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Chief Financial Officer jobs  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 17,590 open jobs </div>  </div>  </a> </li> <li data-impression-id="organization_guest-browse_jobs-14">  <a href="https://www.linkedin.com/jobs/head-of-marketing-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Head of Marketing jobs  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 7,108 open jobs </div>  </div>  </a> </li> <li data-impression-id="organization_guest-browse_jobs-15">  <a href="https://www.linkedin.com/jobs/analyst-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Analyst jobs  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 694,057 open jobs </div>  </div>  </a> </li> <li data-impression-id="organization_guest-browse_jobs-16">  <a href="https://www.linkedin.com/jobs/intern-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Intern jobs  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 71,196 open jobs </div>  </div>  </a> </li> <li data-impression-id="organization_guest-browse_jobs-17">  <a href="https://www.linkedin.com/jobs/manager-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Manager jobs  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 1,880,925 open jobs </div>  </div>  </a> </li> <li data-impression-id="organization_guest-browse_jobs-18">  <a href="https://www.linkedin.com/jobs/receptionist-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Receptionist jobs  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 64,579 open jobs </div>  </div>  </a> </li> <li data-impression-id="organization_guest-browse_jobs-19">  <a href="https://www.linkedin.com/jobs/marketing-manager-jobs?trk=organization_guest-browse_jobs" target="_self" data-tracking-control-name="organization_guest-browse_jobs" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 base-aside-card--link aside-job-search-result-card">   <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Marketing Manager jobs  </h3>    <div class="base-aside-card__metadata font-sans text-sm leading-open font-regular text-color-text-low-emphasis mt-0.5"> 106,879 open jobs </div>  </div>  </a> </li> </ul> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="organization_guest-browse_jobs_show_more"> Show more jobs like this <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" 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</button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="organization_guest_show_more"> More searches <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="organization_guest_show-more-less"> <li> <section class="tw-linkster " data-impression-id="organization_guest_linkster" data-entity-id="urn:li:organization:793898" data-module-name="company_to_jserps_coview" data-js-module-id="linkster"> <div class="max-w-screen-content-max-w w-full flex justify-between my-0 mx-auto mamabear:px-3 babybear:px-2 babybear:flex-col"> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0">  <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/senior-editor-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Senior Editor jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/regulatory-compliance-specialist-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Regulatory Compliance Specialist jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/venture-manager-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" 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data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Venture Partner jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/builder-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Builder jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/media-specialist-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Media Specialist jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/game-producer-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Game Producer jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/project-director-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Project Director jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/solutions-consultant-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Solutions Consultant jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/sales-agent-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Sales Agent jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/head-of-information-technology-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Head of Information Technology jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/director-of-information-technology-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Director of Information Technology jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/risk-engineer-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Risk Engineer jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/business-development-specialist-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Business Development Specialist jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/account-manager-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Account Manager jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/business-process-manager-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Business Process Manager jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/marketing-director-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Marketing Director jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/sap-consultant-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> SAP Consultant jobs </a> </li> </ul>  </div> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0">  <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/project-manager-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Project Manager jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/analyst-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Analyst jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/manager-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Manager jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/freelance-creative-director-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Freelance Creative Director jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/creative-specialist-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Creative Specialist jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/creative-strategist-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Creative Strategist jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/process-designer-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Process Designer jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/freelance-marketing-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Freelance Marketing jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/freelance-copywriter-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Freelance Copywriter jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/strategist-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Strategist jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/operator-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Operator jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/marketing-specialist-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Marketing Specialist jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/engineer-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Engineer jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/associate-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Associate jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/head-of-sales-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Head of Sales jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/senior-vice-president-development-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Senior Vice President Development jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/vice-president-operations-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Vice President Operations jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/marketing-manager-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Marketing Manager jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/head-of-product-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Head of Product jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/senior-vice-president-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Senior Vice President jobs </a> </li> </ul>  </div> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0">  <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/vice-president-of-sales-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Vice President of Sales jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/sales-executive-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Sales Executive jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/president-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> President jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/vice-president-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Vice President jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/head-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Head jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/specialist-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Specialist jobs </a> </li> <li class="tw-link-column-item"> <a class="link 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href="https://www.linkedin.com/jobs/marketing-officer-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Marketing Officer jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/digital-marketing-specialist-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Digital Marketing Specialist jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/jobs/head-of-marketing-jobs?trk=organization_guest_linkster_link" data-js-module-id="link-column-link" data-tracking-control-name="organization_guest_linkster_link" data-tracking-will-navigate> Head of Marketing jobs </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" 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style="display: none"></code> <div class="contextual-sign-in-modal base-contextual-sign-in-modal" data-impression-id="organization_guest_contextual-sign-in-modal" data-cool-off-enabled data-show-on-page-load>  <div class>  <div id="base-contextual-sign-in-modal" class="modal modal--contextual-sign-in" data-outlet="base-contextual-sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="base-contextual-sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 contextual-sign-in-modal__modal-dismiss absolute right-0 m-[20px] cursor-pointer" aria-label="Dismiss" data-tracking-control-name="organization_guest_contextual-sign-in-modal_modal_dismiss"> <icon class="contextual-sign-in-modal__modal-dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="contextual-sign-in-modal__screen contextual-sign-in-modal__context-screen flex flex-col my-4 mx-3"> <img class="inline-block relative w-16 h-16 contextual-sign-in-modal__img m-auto" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQF9k-ybjpXisA/company-logo_200_200/company-logo_200_200/0/1646319286568/iab_europe_logo?e=2147483647&v=beta&t=48hJhSqMwNWBc7DsQfbPBzjbMAWb9UsL7x6L0RTJQnM" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt> <h2 class="contextual-sign-in-modal__context-screen-title font-sans text-xl text-color-text my-2 mx-4 text-center" id="base-contextual-sign-in-modal-modal-header"> Sign in to see who you already know at IAB Europe </h2>  <div class="contextual-sign-in-modal__btn-container m-auto w-[320px] babybear:w-full">  <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button">  <div class="google-auth-button__placeholder " data-theme="filled_blue" data-logo-alignment="center" data-locale="en_US"></div>  </div> </div> <div class="sign-in-modal" data-impression-id="organization_guest_contextual-sign-in-modal_sign-in-modal"> <button class="sign-in-modal__outlet-btn cursor-pointer btn-md btn-primary btn-secondary" data-tracking-client-ingraph data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_outlet-button" data-modal="base-sign-in-modal">  Sign in </button> <div class>  <div id="base-sign-in-modal" class="modal modal--sign-in" data-outlet="base-sign-in-modal">  <div class="modal__overlay flex items-center bg-color-background-scrim justify-center fixed bottom-0 left-0 right-0 top-0 opacity-0 invisible pointer-events-none z-[1000] transition-[opacity] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.17s] py-4 " aria-hidden="true"> <section aria-modal="true" role="dialog" aria-labelledby="base-sign-in-modal-modal-header" tabindex="-1" class="max-h-full modal__wrapper overflow-auto p-0 bg-color-surface max-w-[1128px] min-h-[160px] relative scale-[0.25] shadow-sm shadow-color-border-faint transition-[transform] ease-[cubic-bezier(0.25,0.1,0.25,1.0)] duration-[0.33s] focus:outline-0 w-[1128px] mamabear:w-[744px] babybear:w-[360px] rounded-md"> <button class="modal__dismiss btn-tertiary h-[40px] w-[40px] p-0 rounded-full indent-0 sign-in-modal__dismiss absolute right-0 cursor-pointer m-[20px]" aria-label="Dismiss" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_dismiss"> <icon class="sign-in-modal__dismiss-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/gs508lg3t2o81tq7pmcgn6m2"></icon> </button> <div class="modal__main w-full"> <div class="sign-in-modal__screen flex flex-col py-4 w-[513px] babybear:w-full px-3"> <h2 class="sign-in-modal__header font-sans text-display-md text-color-text "> Welcome back </h2> <code id="i18n_sign_in_form_show_text" style="display: none"></code> <code id="i18n_sign_in_form_show_label" style="display: none"></code> <code id="i18n_sign_in_form_hide_text" style="display: none"></code> <code id="i18n_sign_in_form_hide_label" style="display: none"></code> <code id="i18n_username_error_empty" style="display: none"></code> <code id="i18n_username_error_too_long" style="display: none"></code> <code id="i18n_username_error_too_short" style="display: none"></code> <code id="i18n_password_error_empty" style="display: none"></code> <code id="i18n_password_error_too_short" style="display: none"></code> <code id="i18n_password_error_too_long" style="display: none"></code>  <form data-id="sign-in-form" action="https://www.linkedin.com/uas/login-submit" method="post" novalidate class="mt-1.5 mb-2"> <input name="loginCsrfParam" value="10da1144-7de7-4b8b-8f37-4314c60f1a5f" type="hidden"> <div class="flex flex-col"> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="base-sign-in-modal_session_key"> Email or phone </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent grow" autocomplete="username" id="base-sign-in-modal_session_key" name="session_key" required data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_sign-in-session-key" data-tracking-client-ingraph type="text"> </div> </div> <p class="input-helper mt-1.5" for="base-sign-in-modal_session_key" role="alert" data-js-module-id="guest-input__message"></p> </div> <div class="mt-1.5" data-js-module-id="guest-input"> <div class="flex flex-col"> <label class="input-label mb-1" for="base-sign-in-modal_session_password"> Password </label> <div class="text-input flex"> <input class="text-color-text font-sans text-md outline-0 bg-color-transparent grow" autocomplete="current-password" id="base-sign-in-modal_session_password" name="session_password" required data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_sign-in-password" data-tracking-client-ingraph type="password"> <button aria-live="assertive" aria-relevant="text" data-id="sign-in-form__password-visibility-toggle" class="font-sans text-md font-bold text-color-action z-10 ml-[12px] hover:cursor-pointer" aria-label="Show your LinkedIn password" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_sign-in-password-visibility-toggle-btn" type="button">Show</button> </div> </div> <p class="input-helper mt-1.5" for="base-sign-in-modal_session_password" role="alert" data-js-module-id="guest-input__message"></p> </div> <input name="session_redirect" value="https://be.linkedin.com/company/iab-europe" type="hidden">  </div> <div data-id="sign-in-form__footer" class="flex justify-between sign-in-form__footer--full-width"> <a data-id="sign-in-form__forgot-password" class="font-sans text-md font-bold link leading-regular sign-in-form__forgot-password--full-width" href="https://www.linkedin.com/uas/request-password-reset?trk=organization_guest_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_forgot_password" data-tracking-will-navigate>Forgot password?</a>  <input name="trk" value="organization_guest_contextual-sign-in-modal_sign-in-modal_sign-in-submit" type="hidden"> <button class="btn-md btn-primary flex-shrink-0 cursor-pointer sign-in-form__submit-btn--full-width" data-id="sign-in-form__submit-btn" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_sign-in-submit-btn" data-tracking-client-ingraph data-tracking-litms type="submit"> Sign in </button> </div> <div class="sign-in-form__divider left-right-divider pt-2 pb-3"> <p class="sign-in-form__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </form> <div class="w-full max-w-[400px] mx-auto"> <div class="google-auth-button" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_google-auth-button" data-tracking-client-ingraph> <code id="isTermsAndConditionsSkipEnabledAuthButton" style="display: none"></code> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2" data-impression-id="organization_guest_contextual-sign-in-modal_sign-in-modal__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=organization_guest_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" target="_blank" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=organization_guest_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" target="_blank" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=organization_guest_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" target="_blank" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> <div class="google-auth-button__placeholder google-auth-button__placeholder--black-border" data-theme="outline" data-logo-alignment="center" data-locale="en_US"></div>  </div> </div>  <p class="sign-in-modal__join-now m-auto font-sans text-md text-color-text mt-2"> New to LinkedIn? <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-control-name="organization_guest_contextual-sign-in-modal_sign-in-modal_join-link" data-tracking-will-navigate="true" class="sign-in-modal__join-link">Join now</a> </p> </div> </div>  </section> </div> </div> </div> </div> <div class="contextual-sign-in-modal__divider left-right-divider"> <p class="contextual-sign-in-modal__divider-text font-sans text-sm text-color-text px-2"> or </p> </div> </div> <p class="contextual-sign-in-modal__join-now m-auto font-sans text-md text-color-text my-1"> New to LinkedIn? <a href="https://www.linkedin.com/signup?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fcompany%2Fiab-europe&trk=organization_guest_contextual-sign-in-modal_join-link" data-tracking-control-name="organization_guest_contextual-sign-in-modal_join-link" data-tracking-will-navigate="true" class="contextual-sign-in-modal__join-link">Join now</a> </p> <p class="linkedin-tc__text text-color-text-low-emphasis text-xs pb-2 contextual-sign-in-modal__terms-and-conditions m-auto w-[320px] pt-2 babybear:w-full" data-impression-id="linkedin-tc__button-skip-tc-text"> By clicking Continue to join or sign in, you agree to LinkedIn’s <a href="/legal/user-agreement?trk=linkedin-tc_auth-button_user-agreement" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_user-agreement" data-tracking-will-navigate="true">User Agreement</a>, <a href="/legal/privacy-policy?trk=linkedin-tc_auth-button_privacy-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_privacy-policy" data-tracking-will-navigate="true">Privacy Policy</a>, and <a href="/legal/cookie-policy?trk=linkedin-tc_auth-button_cookie-policy" target="_blank" data-tracking-control-name="linkedin-tc_auth-button_cookie-policy" data-tracking-will-navigate="true">Cookie Policy</a>. </p> </div> </div>  </section> </div> </div> </div> </div> <div class="cta-modal overflow-hidden container-raised z-10 fixed bottom-3 right-3 min-h-[56px] p-2 babybear:hidden windows-app-upsell windows-app-upsell--msft flex flex-col p-2 w-[359px] !bg-[#F1F8FA] opacity-90 backdrop-blur-[2px] z-1" data-impression-id="organization_guest_windows-app-upsell_cta-modal" role="dialog" aria-labelledby="cta-modal-header" aria-describedby="cta-modal-subheader"> <div class="windows-app-upsell__linkedin-title-container pt-[6px] mb-1.5 flex align-center"> <icon class="windows-app-upsell__linkedin-bug-icon block w-[21px] h-[21px]" data-svg-class-name="windows-app-upsell__linkedin-bug-icon-svg w-[21px] h-[21px]" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/euqjj7tf5wvr33frd3x1jj9s"></icon> <p class="windows-app-upsell__linkedin-title uppercase text-xs text-color-text-secondary leading-[21px] ml-1"> LinkedIn </p> </div> <p class="windows-app-upsell__title font-sans text-md text-color-text-accent-4-hover font-semibold leading-regular mb-1"> LinkedIn is better on the app </p> <p class="windows-app-upsell__body font-sans text-sm text-color-text-secondary leading-regular"> Don’t have the app? Get it in the Microsoft Store. </p> <a class="windows-app-upsell__cta btn-sm btn-secondary-emphasis mt-2 mb-[6px] w-fit" href="ms-windows-store://pdp/?ProductId=9WZDNCRFJ4Q7&mode=mini&cid=guest_desktop_upsell" data-tracking-client-ingraph data-tracking-control-name="organization_guest_windows-app-upsell_cta" data-tracking-will-navigate> Open the app </a> <button class="cta-modal__dismiss-btn absolute h-4 w-4 p-1 top-2 right-2 hover:cursor-pointer focus:outline focus:outline-2 focus:outline-color-action" data-tracking-control-name="organization_guest_windows-app-upsell_dismiss" aria-label="Dismiss"> <icon class="cta-modal__dismiss-icon block h-2 w-2 onload" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/adzjokfylbe8pvjr9h8iv96mw"></icon> </button> </div> </div> <code id="disableOneTapOnInitIfCsm" style="display: none"></code> <code id="flagshipOrganizationTracking" style="display: none"></code> <script src="https://static.licdn.com/aero-v1/sc/h/as3vk6nnjupk6jksi4ubjd0y1" async></script>  <script src="https://static.licdn.com/aero-v1/sc/h/73uprkk6x8e7ggx3ui9j5aeag" async defer></script> <script data-delayed-url="https://static.licdn.com/aero-v1/sc/h/zjknc3m26x2ha3j6ctgfqond" data-module-id="media-player"></script>  </body> </html>

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