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Digital Media for Health Outcomes < Yale Institute for Global Health
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class="generic-content__title">Digital Media for Health Outcomes</h1><div class="generic-content__subtitle">Applying the Science of Social Media to Behavior Change</div><ul class="share-panel share-panel--horizontal"><li class="share-panel__item"><button class="share-panel__link" aria-label="Share via X" type="button"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" focusable="false" class="share-panel__icon"><path d="M17.294 22.475 1.454 1.453h5.252l15.84 21.022zm4.508-21.022-8.35 8.954M2.198 22.475l8.344-8.948" style="fill:none;stroke:currentColor;stroke-width:1.5;stroke-linecap:round;stroke-linejoin:round"></path></svg></button></li><li class="share-panel__item"><button class="share-panel__link" aria-label="Share via Facebook" type="button"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" focusable="false" class="share-panel__icon"><path d="M12.5 23.5h-11a1 1 0 0 1-1-1v-21a1 1 0 0 1 1-1h21a1 1 0 0 1 1 1v21a1 1 0 0 1-1 1h-6v-9h2.559a.5.5 0 0 0 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24" focusable="false" class="share-panel__icon"><path d="M23.888 5.832a.18.18 0 0 0-.2.039l-9.747 9.745a2.75 2.75 0 0 1-3.888 0L.31 5.871a.18.18 0 0 0-.2-.039A.18.18 0 0 0 0 6v12a2 2 0 0 0 2 2h20a2 2 0 0 0 2-2V6a.18.18 0 0 0-.112-.168" style="fill:currentColor"></path><path d="M11.115 14.556a1.25 1.25 0 0 0 1.768 0l9.686-9.686a.5.5 0 0 0 .121-.511C22.58 4.03 22.274 4 22 4H2c-.275 0-.583.03-.691.359a.5.5 0 0 0 .121.511Z" style="fill:currentColor"></path></svg></button></li><li class="share-panel__item"><button type="button" aria-label="Print page" class="share-panel__button"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" focusable="false" class="share-panel__icon share-panel__print-icon"><path d="M5.25 17.249h-3a1.5 1.5 0 0 1-1.5-1.5v-7.5a1.5 1.5 0 0 1 1.5-1.5h19.5a1.5 1.5 0 0 1 1.5 1.5v7.5a1.5 1.5 0 0 1-1.5 1.5h-3" style="stroke-linecap:round;stroke-linejoin:round;fill:currentColor;stroke-width:.5px"></path><path d="M3.75 9.749h1.5" style="stroke-linecap:round;stroke-linejoin:round;stroke-width:1.5px;stroke-opacity:1"></path><path d="M5.25 12.749h13.5v10H5.25z" class="paper" style="stroke-linecap:round;stroke-linejoin:round;fill:currentColor;stroke-width:2"></path><path d="M18.75 6.749H5.25v-4.5a1.5 1.5 0 0 1 1.5-1.5h10.5a1.5 1.5 0 0 1 1.5 1.5Z" style="stroke-linecap:round;stroke-linejoin:round;fill:currentColor;stroke-width:.25px;stroke-opacity:1"></path></svg></button></li></ul></div><div><div class="generic-paragraph"><div class="generic-paragraph__text"><div> <div>The Digital Media for Health Outcomes course, developed in partnership with the <strong>Ad Council</strong>, <strong>African Union | Africa CDC</strong>, <strong>Population Services International (PSI)</strong>, and <strong>UNICEF</strong>, focuses on social and behavior change communication. Learners will be understand behavioral insights as a foundation for behavioral change; how to surface relevant insights to identify potential levers for change; identify a target audience; design strategic messages based on evidence-based messaging guidance; explore and illustrate best practices for health campaign creatives; plan a digital communication strategy; and evaluate campaign outcomes by understanding ad metrics, survey data, and health outcomes. This course is comprised of five modules available on Coursera. For each module, you will spend approximately 2-4 hours reviewing the course material, including video presentations from Dr. Saad Omer and partner experts. <strong>All who complete the course will earn a Yale Certificate</strong>.</div> <div> <br> </div> <div> <em> <strong>This course was financially supported by Meta Platforms, Inc.</strong> </em> </div> <p> <br> </p> </div></div></div></div> </section></div></div><div class="sidebar page__sidebar-container"><div class="sidebar__sticky-container"><div class="component-wrapper component-wrapper--all"><div><section aria-label="Access the Course" class="highlight-block highlight-block--background-mode--light highlight-block--outline-mode--dark highlight-block--size-mode--null"><div class="highlight-block-representation highlight-block-representation--size-mode--null"><a href="https://www.coursera.org/learn/digital-media-health-outcomes-english" class="highlight-block-representation__link" aria-label="Read more about Access the Course" tabindex="-1"><figure class="highlight-block-figure highlight-block-figure--color-mode--coral highlight-block-figure--size-mode--null"><div class="highlight-block-figure__icon-wrapper"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" focusable="false" class="highlight-block-figure__icon"><path d="M19.875 15.75a.375.375 0 1 0 .375.375.375.375 0 0 0-.375-.375" style="fill:none;stroke:currentColor;stroke-linecap:round;stroke-linejoin:round;stroke-width:1.5px"></path><rect width="15" height="12" x="0.75" y="4.5" rx="1.5" ry="1.5" style="fill:none;stroke:currentColor;stroke-linecap:round;stroke-linejoin:round;stroke-width:1.5px"></rect><path d="M18.75 6.75h3a1.5 1.5 0 0 1 1.5 1.5V18a1.5 1.5 0 0 1-1.5 1.5h-4.5M8.25 16.5v3M5.25 19.5h6M18.75 9.75h4.5M18.75 12.75h4.5" style="fill:none;stroke:currentColor;stroke-linecap:round;stroke-linejoin:round;stroke-width:1.5px"></path></svg></div></figure></a></div><div class="highlight-block-content highlight-block-content--size-mode--null"><div class="highlight-block-content__item"><a href="https://www.coursera.org/learn/digital-media-health-outcomes-english" class="highlight-block-title__link" aria-label="Read more about Access the Course" tabindex="-1"><h2 class="LinesEllipsis text-overflow highlight-block-title highlight-block-title--type--main highlight-block-title--size-mode--null highlight-block-title--color-mode--blue">Access the Course<wbr/></h2></a></div><div class="highlight-block-content__item"><div class="LinesEllipsis text-overflow highlight-block-text"><div><strong>The Digital Media for Health Outcomes course is now live on Coursera! 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