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Grow your business and create an inclusive customer experience | City of Sydney - News

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1.66667-.4817.69531-.7404 1.52078-.74166 2.36666Zm6.66666 3.33333c-.0014.5158-.1624 1.0185-.4608 1.4392-.2984.4207-.7196.7389-1.2059.9108v-3.1833c0-.221-.0878-.433-.244-.5893-.1563-.1563-.3683-.2441-.5893-.2441-.221 0-.433.0878-.5892.2441-.1563.1563-.2441.3683-.2441.5893v3.1833c-.4863-.1719-.9075-.4901-1.2059-.9108-.2984-.4207-.4593-.9234-.4608-1.4392V8.33337c0-.66304.2634-1.29892.7322-1.76776.4689-.46885 1.1048-.73224 1.7678-.73224.6631 0 1.2989.26339 1.7678.73224.4688.46884.7322 1.10472.7322 1.76776v3.33333Z" fill="currentColor"/><!-- HTML_TAG_END --></svg> <span>Environment</span></a><a class="text-surface-50-900-token flex items-center space-x-2 btn hover:variant-soft-surface hover:text-white" href="/section/planning-and-building"><svg width="1.2em" height="1.2em" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"><!-- HTML_TAG_START --><path d="M12.1572 6.66663h.8334c.221 0 .4329-.0878.5892-.24408.1563-.15628.2441-.36824.2441-.58926 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<span>Planning &amp; building</span></a><a class="text-surface-50-900-token flex items-center space-x-2 btn hover:variant-soft-surface hover:text-white" href="/section/arts-and-culture"><svg width="1.2em" height="1.2em" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"><!-- HTML_TAG_START --><path d="M5.9151 12.95c-.15521.1562-.24233.3674-.24233.5875 0 .2202.08712.4314.24233.5875.07747.0781.16964.1401.27119.1824.10155.0424.21047.0641.32048.0641s.21893-.0217.32048-.0641c.10155-.0423.19372-.1043.27118-.1824.15521-.1561.24233-.3673.24233-.5875 0-.2201-.08712-.4313-.24233-.5875-.07746-.0781-.16963-.1401-.27118-.1824-.10155-.0423-.21047-.0641-.32048-.0641s-.21893.0218-.32048.0641c-.10155.0423-.19372.1043-.27119.1824Zm0-7.07497c-.15521.15614-.24233.36735-.24233.5875 0 .22016.08712.43137.24233.5875.07747.07811.16964.14011.27119.18241.10155.04231.21047.06409.32048.06409s.21893-.02178.32048-.06409c.10155-.0423.19372-.1043.27118-.18241.15521-.15613.24233-.36734.24233-.5875 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1.70833c-.117.11635-.1969.26482-.2295.42661-.0325.16178-.0163.32959.0466.48215.063.15256.1698.28301.3069.37479.1372.09179.2985.14079.4635.14079.165 0 .3263-.049.4635-.14079.1371-.09178.2439-.22223.3069-.37479.0629-.15256.0791-.32037.0466-.48215-.0326-.16179-.1125-.31026-.2295-.42661-.1506-.16087-.3587-.25557-.5789-.26337-.2202-.00781-.4345.0719-.5961.2217v.04167Zm5.25 0c-.7619-1.52308-1.933-2.80382-3.382-3.69858-1.449-.89477-3.1186-1.368184-4.8217-1.367166-1.70297.001017-3.37203.476426-4.81998 1.372926-1.44795.8965-2.61752 2.17863-3.37759 3.70262C1.07877 7.4505.758284 9.15609.913305 10.852c.155025 1.696.779425 3.3152 1.803185 4.6761 1.02376 1.361 2.40641 2.4098 3.99289 3.029 1.58649.6191 3.31412.784 4.98902.4763.4212-.0793.8224-.2417 1.1801-.4778.3577-.2361.6648-.5411.9033-.8972.2569-.3872.4342-.8217.5215-1.2781.0873-.4564.0828-.9256-.0132-1.3803-.0525-.2747-.0804-.5536-.0833-.8333.0036-.8075.2419-1.5966.6857-2.2712.4438-.6747 1.0741-1.2058 1.8143-1.5288.399-.1787.7572-.43723 1.0525-.75972.2952-.32248.5213-.70205.6641-1.11528.1445-.42226.2028-.86924.1713-1.31443s-.1521-.87952-.3546-1.27724v.01667Zm-1.4167 2.03333c-.0711.19944-.1815.38258-.3246.5386s-.3161.28174-.5087.36974c-1.025.45883-1.8958 1.20383-2.5078 2.14543-.612.9416-.9391 2.0399-.9422 3.1629.0012.3917.0403.7824.1167 1.1667.0509.2348.0542.4774.0099.7136-.0444.2361-.1356.461-.2683.6614-.1122.1753-.2599.3252-.4336.44-.1736.1148-.3694.192-.5747.2266-.4451.0837-.8971.1255-1.35.125-1.00486.0005-1.99957-.2009-2.92506-.5923-.92549-.3915-1.76289-.9649-2.46247-1.6862-.69958-.7214-1.24707-1.5759-1.60996-2.513-.36288-.937-.53377-1.9374-.50251-2.9418.06468-1.87267.82417-3.65421 2.13053-4.99753 1.30635-1.34333 3.066-2.15223 4.93614-2.26914h.42503c1.3964.00035 2.7651.39058 3.9517 1.12673 1.1867.73614 2.1443 1.78898 2.7649 3.03994.1911.39582.218.85107.075 1.26667v.01666ZM10.0401 9.1667c-.16482 0-.32593.04887-.46297.14044-.13704.09157-.24386.22172-.30693.37399-.06307.15227-.07957.31987-.04742.48147.03215.1617.11152.3101.22807.4267.11654.1165.26502.1959.42668.2281.16167.0321.32917.0156.48147-.0475.1523-.063.2824-.1699.374-.3069.0916-.137.1404-.2981.1404-.463 0-.22098-.0878-.43294-.244-.58922-.1563-.15628-.3683-.24408-.5893-.24408Z" fill="currentColor"/><!-- HTML_TAG_END --></svg> <span>Arts &amp; culture</span></a><a class="text-surface-50-900-token flex items-center space-x-2 btn hover:variant-soft-surface hover:text-white" href="/section/city-life"><svg width="1.2em" height="1.2em" xmlns="http://www.w3.org/2000/svg" aria-hidden="true"><!-- HTML_TAG_START --><path d="M15.9594 7.33337c.1095.00003.2179-.0215.319-.06337s.193-.10325.2704-.18064c.0773-.07739.1387-.16927.1806-.27038.0419-.10112.0634-.2095.0634-.31894v-2.5c0-.17485-.055-.34529-.1572-.48713-.1023-.14184-.2466-.24788-.4125-.30307L8.72311.709839c-.17117-.056966-.35618-.056966-.52735 0L.695757 3.20984c-.165914.05519-.310235.16123-.412487.30307-.102252.14184-.157243.31228-.157171.48713v2.5c-.000029.10944.021507.21782.063376.31894.041868.10111.10325.19299.180638.27038.077388.07739.169265.13877.270382.18064.101118.04187.209494.0634.318937.06337h.833338v5.98693c-.48606.1712-.9072.4886-1.205615.9088-.298415.4201-.459471.9223-.461056 1.4376v1.6667c-.000029.1094.021507.2178.063376.3189.041868.1011.10325.193.180638.2704.077388.0774.169265.1388.270382.1806.101118.0419.209494.0634.318937.0634H15.9594c.1095 0 .2179-.0215.319-.0634.1011-.0418.193-.1032.2704-.1806.0773-.0774.1387-.1693.1806-.2704.0419-.1011.0634-.2095.0634-.3189v-1.6667c-.0016-.5153-.1627-1.0175-.4611-1.4376-.2984-.4202-.7195-.7376-1.2056-.9088V7.33337h.8333ZM15.1261 16.5H1.79277v-.8333c.00022-.2209.08808-.4328.24432-.589.15623-.1562.36806-.2441.58901-.2443h11.6667c.2209.0002.4327.0881.589.2443.1562.1562.2441.3681.2443.589V16.5ZM3.45943 13.1667V7.33337H5.1261v5.83333H3.45943Zm3.33334 0V7.33337h3.33333v5.83333H6.79277Zm5.00003 0V7.33337h1.6666v5.83333h-1.6666ZM1.79277 5.66671V4.60062l6.66666-2.2225 6.66667 2.2225v1.06609H1.79277Z" fill="currentColor"/><!-- HTML_TAG_END --></svg> <span>City life</span></a> <a class="text-surface-50-900-token flex items-center space-x-2 btn hover:variant-soft-surface hover:text-white" href="/media-releases"><svg viewBox="0 0 24 24" width="1.2em" height="1.2em" aria-hidden="true"><!-- HTML_TAG_START --><path fill="currentColor" d="M20 5v14H4V5zm0-2H4c-1.11 0-2 .89-2 2v14c0 1.11.89 2 2 2h16c1.11 0 2-.89 2-2V5c0-1.11-.89-2-2-2m-2 12H6v2h12zm-8-8H6v6h4zm2 2h6V7h-6zm6 2h-6v2h6z"/><!-- HTML_TAG_END --></svg><span data-svelte-h="svelte-dclde3">Media releases</span></a></div></div> </div> </div> </header> <main id="page-content" class="flex-auto "> <div class="bg-secondary-500 print:bg-none"><div class=""><div class="mx-auto max-w-7xl px-4 sm:px-6 lg:px-8"><div class="mx-auto max-w-5xl py-8 lg:py-16 print:py-4"><div class="py-2 lg:py-4 md:pr-16 lg:pr-24 text-white print:text-token space-y-6"> <p class="font-heading-token text-xs uppercase tracking-wider"><a href="/topics/support-for-business" class="underline decoration-success-500 underline-offset-[4px] hover:bg-success-500 transition-colors decoration-2 py-1 hover:text-token">Support for business</a></p> <h1 class="h1 text-pretty">Grow your business and create an inclusive customer experience</h1> <p class="text-xl lg:text-2xl leading-7 font-display-rg text-pretty">Making small changes to include people with disability is easy and boosts profitability. It shows you care and is also the law.</p></div></div></div></div></div> <div class=""><div class="mx-auto max-w-7xl px-4 sm:px-6 lg:px-8"><div class="mx-auto max-w-5xl py-8 lg:py-16 print:py-4"><div class="space-y-10 lg:space-y-16"><figure> <picture><source type="image/webp" srcset="https://images.ctfassets.net/kcmyw5u53voi/12mjbDIWhSVPBGP94AnIGt/20b61c2ce1ee3f74c31f95c19b08a0df/Sarah_Hirst_Zero_Barriers__City_of_Sydney_COS_1847.jpg?w=480&amp;q=80&amp;fit=thumb&amp;h=270&amp;fm=webp 480w, https://images.ctfassets.net/kcmyw5u53voi/12mjbDIWhSVPBGP94AnIGt/20b61c2ce1ee3f74c31f95c19b08a0df/Sarah_Hirst_Zero_Barriers__City_of_Sydney_COS_1847.jpg?w=960&amp;q=80&amp;fit=thumb&amp;h=540&amp;fm=webp 960w, https://images.ctfassets.net/kcmyw5u53voi/12mjbDIWhSVPBGP94AnIGt/20b61c2ce1ee3f74c31f95c19b08a0df/Sarah_Hirst_Zero_Barriers__City_of_Sydney_COS_1847.jpg?w=1440&amp;q=80&amp;fit=thumb&amp;h=810&amp;fm=webp 1440w"><source type="image/jpeg" srcset="https://images.ctfassets.net/kcmyw5u53voi/12mjbDIWhSVPBGP94AnIGt/20b61c2ce1ee3f74c31f95c19b08a0df/Sarah_Hirst_Zero_Barriers__City_of_Sydney_COS_1847.jpg?w=480&amp;q=80&amp;fit=thumb&amp;h=270&amp;fm=jpg 480w, https://images.ctfassets.net/kcmyw5u53voi/12mjbDIWhSVPBGP94AnIGt/20b61c2ce1ee3f74c31f95c19b08a0df/Sarah_Hirst_Zero_Barriers__City_of_Sydney_COS_1847.jpg?w=960&amp;q=80&amp;fit=thumb&amp;h=540&amp;fm=jpg 960w, https://images.ctfassets.net/kcmyw5u53voi/12mjbDIWhSVPBGP94AnIGt/20b61c2ce1ee3f74c31f95c19b08a0df/Sarah_Hirst_Zero_Barriers__City_of_Sydney_COS_1847.jpg?w=1440&amp;q=80&amp;fit=thumb&amp;h=810&amp;fm=jpg 1440w"> <img alt="" class="h-auto filter transition-opacity ease-in pb-2 w-auto" loading="eager" decoding="async" width="480" height="270" src="https://images.ctfassets.net/kcmyw5u53voi/12mjbDIWhSVPBGP94AnIGt/20b61c2ce1ee3f74c31f95c19b08a0df/Sarah_Hirst_Zero_Barriers__City_of_Sydney_COS_1847.jpg?w=480&amp;q=80&amp;fit=thumb&amp;h=270" style=""></picture> <caption class="w-full text-left text-gray-600 text-sm flex items-center"><svg viewBox="0 0 24 24" width="1.2em" height="1.2em" aria-hidden="true" class="mr-1 shrink-0"><!-- HTML_TAG_START --><path fill="currentColor" d="M20 4h-3.17L15 2H9L7.17 4H4a2 2 0 0 0-2 2v12a2 2 0 0 0 2 2h16a2 2 0 0 0 2-2V6a2 2 0 0 0-2-2m0 14H4V6h4.05l1.83-2h4.24l1.83 2H20zM12 7a5 5 0 0 0-5 5a5 5 0 0 0 5 5a5 5 0 0 0 5-5a5 5 0 0 0-5-5m0 8a3 3 0 0 1-3-3a3 3 0 0 1 3-3a3 3 0 0 1 3 3a3 3 0 0 1-3 3"/><!-- HTML_TAG_END --></svg> <span><!-- HTML_TAG_START -->Guide Dogs NSW/ACT. Image: Chris Southwood<!-- HTML_TAG_END --></span></caption></figure> <article class="space-y-10"><div class="mx-auto relative prose prose-lg prose-blockquote:not-italic prose-h1:h2 prose-p:text-pretty prose-blockquote:h3 prose-a:decoration-success-500 prose-a:decoration-2 prose-a:underline-offset-[6px] hover:prose-a:bg-success-500 hover:prose-a:text-token print:prose-sm print:max-w-full prose-leadparagraph prose-quoteless prose-marker "><p><strong>1 in 5 Australians (5.5 million) have a disability. This is a huge segment of the population. They are often overlooked as customers and have spending power and choices.</strong></p> <p>Whether you own a bricks and mortar business or operate online, there are opportunities to improve access.</p> <p>Join our <a href="https://whatson.cityofsydney.nsw.gov.au/events/good-access-is-good-for-business">free business breakfast on Tuesday 3 December</a> to get some ideas on simple steps you can take to meet the needs of these potential customers.</p> <h1 id="the-business-case-for-better-access">The business case for better access</h1><p>You can boost your business bottom line up to 25% by making it easier for people with disability to buy your products or services, according to Monash University. </p> <p>What’s more, for every $1 spent on access there is a $13 return on investment.</p> <h1 id="small-changes-make-a-difference">Small changes make a difference</h1><p><!-- HTML_TAG_START --><a href="https://youtu.be/-PFatAWbkps" class="embedly-card" data-card-width="100%" data-card-controls="0"><!-- HTML_TAG_END -->Embedded content: https://youtu.be/-PFatAWbkps<!-- HTML_TAG_START --></a><!-- HTML_TAG_END --></p> <p>The City of Sydney has partnered with <a href="https://zerobarriers.net.au/">Zero Barriers</a> to support businesses in the local area in becoming more accessible.</p> <p>10 ways to create a more inclusive customer experience: </p> <ol start="1"><li>Make sure the entrance to your business is accessible and clear of obstacles </li><li>Check your counter is accessible and well-lit </li><li>Create clear signs that are easy to read and use high contrast colours </li><li>Invest in an accessible EFTPOS machine </li><li>Offer information with pictures and/or visual representations </li><li>Confirm your team knows the location of the nearest accessible toilet </li><li>Check employees are aware about inclusive communication with people with disability </li><li>Inform your employees about the rights of customers with guide and service dogs, and assistance animals </li><li>Consider multiple ways for your business to be contacted including phone, email and website </li><li>Provide opportunities for customers to give feedback in different ways</li></ol> <p>Hear from guest speakers from Guide Dogs NSW/ACT and Zero Barriers at <a href="https://whatson.cityofsydney.nsw.gov.au/events/good-access-is-good-for-business">Good access is good business</a> for more tips and advice on creating an inclusive customer experience.</p></div> <div class="prose prose-lg mx-auto "><p class="text-sm md:text-base text-gray-600">Published 14 November 2024, updated 26 November 2024</p> <div class="flex items-center justify-start gap-4 flex-wrap not-prose mx-auto my-12 print:hidden">More on <a title="Tagged Talks and workshops" class="chip bg-primary-100 text-primary-700 no-underline text-base font-bold" href="/tags/talks-and-workshops">Talks and workshops</a><a title="Tagged People with disability" class="chip bg-primary-100 text-primary-700 no-underline text-base font-bold" href="/tags/people-with-disability">People with disability</a></div></div></article></div></div></div></div> <div class="bg-gray-100 print:hidden"><div class="mx-auto max-w-7xl px-4 sm:px-6 lg:px-8"><section class="space-y-6 py-12"><div class="flex items-center"><div class="flex items-center gap-3"><div class="bg-secondary-500 rounded-full"><svg width="1.2em" height="1.2em" xmlns="http://www.w3.org/2000/svg" class="text-white m-3" aria-hidden="true"><!-- HTML_TAG_START --><path d="M15.8334 5h-2.5v-.83333c0-.44203-.1756-.86595-.4882-1.17851-.3126-.31257-.7365-.48816-1.1785-.48816H8.33335c-.44202 0-.86595.17559-1.17851.48816-.31256.31256-.48815.73648-.48815 1.17851V5h-2.5c-.66304 0-1.29893.26339-1.76777.73223-.46884.46884-.73223 1.10473-.73223 1.76777V15c0 .663.26339 1.2989.73223 1.7678.46884.4688 1.10473.7322 1.76777.7322H15.8334c.663 0 1.2989-.2634 1.7677-.7322.4689-.4689.7323-1.1048.7323-1.7678V7.5c0-.66304-.2634-1.29893-.7323-1.76777C17.1323 5.26339 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feedback** to the City of Sydney 24/7, call: \n02 9265 9333\n\nFor **media inquiries and interviews**, contact the City’s media team on: \n02 9246 7292 or email [mediateam@cityofsydney.nsw.gov.au](mailto:mediateam@cityofsydney.nsw.gov.au)\n\nFor **interviews or comments from the Lord Mayor**, contact: \n02 8974 4165 or email [lordmayormedia@cityofsydney.nsw.gov.au](mailto:lordmayormedia@cityofsydney.nsw.gov.au)\n\n__Notifications and opportunities__ \nIf you’re a journalist and would like to receive our media releases and alerts, please email your name, title and contact details to [mediateam@cityofsydney.nsw.gov.au](mailto:mediateam@cityofsydney.nsw.gov.au) with the words ‘Subscribe to news list’ in the subject field.\n\n__Journalism students__ \nThe City of Sydney receives a large number of requests from journalism students seeking assistance with assignments. In an effort to assist students and ensure there is readily available information on the City’s projects and programs, every effort is made to ensure City of Sydney News and the City’s corporate website are up-to-date with news and announcements. Please note, however, that due to extremely busy workloads City staff are not available to undertake media interviews for student projects.\n",footerLinksCollection:{items:[{__typename:"Links",title:null,target:"_blank",url:"https://www.cityofsydney.nsw.gov.au/privacy",label:"Privacy"},{__typename:"Links",title:null,target:"_blank",url:"https://www.cityofsydney.nsw.gov.au/terms-conditions",label:"Disclaimer"}]},navSecondaryLinksCollection:{items:[{title:"Audio Posts",label:"Audio",url:"https://news.cityofsydney.nsw.gov.au/audio"},{title:null,label:"Photos",url:"https://news.cityofsydney.nsw.gov.au/photos"},{title:"Video Posts",label:"Video",url:"https://news.cityofsydney.nsw.gov.au/videos"},{title:"Announcements",label:"Announcements",url:"https://news.cityofsydney.nsw.gov.au/announcements"}]}}]}},"uses":{}},{"type":"data","data":{item:{sys:{id:"5tTPy5649GhxULFVTuYI1S",firstPublishedAt:"2023-11-14T02:51:25.597Z",publishedAt:"2024-11-26T05:00:30.486Z"},title:"Grow your business and create an inclusive customer experience",slug:"learn-how-to-grow-your-business-by-creating-an-inclusive-customer-experience",strapline:"Making small changes to include people with disability is easy and boosts profitability. It shows you care and is also the law.",metadataDescription:"Free business breakfast on 3 December 2024 for business owners to learn about the benefits and strategies for increasing accessibility ",publishDate:"2024-11-14T11:00:00.000+14:00",body:"__1 in 5 Australians (5.5 million) have a disability. This is a huge segment of the population. They are often overlooked as customers and have spending power and choices.__\n\nWhether you own a bricks and mortar business or operate online, there are opportunities to improve access.\n\nJoin our [free business breakfast on Tuesday 3 December](https://whatson.cityofsydney.nsw.gov.au/events/good-access-is-good-for-business) to get some ideas on simple steps you can take to meet the needs of these potential customers.\n\n# The business case for better access\n\nYou can boost your business bottom line up to 25% by making it easier for people with disability to buy your products or services, according to Monash University. \n\nWhat’s more, for every $1 spent on access there is a $13 return on investment.\n\n# Small changes make a difference\n\n\u003Ca href=\"https://youtu.be/-PFatAWbkps\" class=\"embedly-card\" data-card-width=\"100%\" data-card-controls=\"0\">Embedded content: https://youtu.be/-PFatAWbkps\u003C/a>\n\nThe City of Sydney has partnered with [Zero Barriers](https://zerobarriers.net.au/) to support businesses in the local area in becoming more accessible.\n\n10 ways to create a more inclusive customer experience: \n\n1. Make sure the entrance to your business is accessible and clear of obstacles \n2. Check your counter is accessible and well-lit \n3. Create clear signs that are easy to read and use high contrast colours \n4. Invest in an accessible EFTPOS machine \n5. Offer information with pictures and/or visual representations \n6. Confirm your team knows the location of the nearest accessible toilet \n7. Check employees are aware about inclusive communication with people with disability \n8. Inform your employees about the rights of customers with guide and service dogs, and assistance animals \n9. Consider multiple ways for your business to be contacted including phone, email and website \n10. Provide opportunities for customers to give feedback in different ways \n\nHear from guest speakers from Guide Dogs NSW/ACT and Zero Barriers at [Good access is good business](https://whatson.cityofsydney.nsw.gov.au/events/good-access-is-good-for-business) for more tips and advice on creating an inclusive customer experience.\n",imageGalleryCollection:{items:[]},video:null,audio:null,robots:true,canonicalUrl:null,format:{title:"Articles",slug:"articles"},topic:{title:"Support for business",slug:"support-for-business"},tileImage:{url:"https://images.ctfassets.net/kcmyw5u53voi/7sNwra8PIL3zL3zpkeyRAY/c21992af11db2688c3e24a62f204856e/Sarah_Hirst_Zero_Barriers__City_of_Sydney_COS_1847.jpg",title:"Guide Dogs NSW/ACT. 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