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https://cdn.prod.website-files.com/639dc7aba44941539197439e/6790dad8f36d54dc52b71467_brands%20galaxy-p-800.jpg 800w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/6790dad8f36d54dc52b71467_brands%20galaxy-p-1080.jpg 1080w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/6790dad8f36d54dc52b71467_brands%20galaxy-p-1600.jpg 1600w, https://cdn.prod.website-files.com/639dc7aba44941539197439e/6790dad8f36d54dc52b71467_brands%20galaxy.jpg 1920w" class="blog_hero-img"></div></header><section class="section big-pad-top"><div class="container blog-content"><div class="aside-menu"><div class="aside-menu-wrap"><div class="aside-menu_divider"><p>Qué hay en esta página:</p></div><div class="aside-menu_link"><a cd-template="title" href="#" class="doc-menu_link w-inline-block"><div cd-text="title">‍Titre</div></a></div><div class="aside-button"><a href="/es/demo-lead-form" class="button_large filled shadow-sm plausible-event-name--get-simpler-blog w-inline-block"><div class="button-text">Ver una demostración</div><div class="button-bg bottom"></div></a></div></div></div><div class="aside-scrolling"><div class="blog_richtext w-richtext"><h3><strong>Introducción</strong></h3><p>Brands Galaxy es una marca líder de comercio electrónico que ofrece ofertas exclusivas en productos de primera calidad a compradores ávidos de gangas que buscan calidad y comodidad. Conocida por su variada gama de productos, la marca reconoció la oportunidad de optimizar su experiencia de pago para mejorar las conversiones y aumentar la satisfacción del cliente.</p><h3><strong>La oportunidad</strong></h3><p>Para elevar su experiencia de compra e impulsar el crecimiento, Brands Galaxy se propuso:</p><ul role="list"><li><strong>Agilice el proceso de pago</strong>: Simplifique y acelere el proceso de compra para reducir la fricción y el abandono de carritos.</li><li><strong>Amplíe las opciones de pago</strong>: Habilite métodos de pago modernos, incluidos los monederos digitales, para satisfacer las preferencias cambiantes de los compradores.</li><li><strong>Impulse las conversiones móviles</strong>: Mejore la experiencia de los usuarios móviles, de donde procede la mayor parte de su tráfico.</li><li><strong>Fomente la fidelidad de los clientes habituales</strong>: Cree una experiencia optimizada tanto para los que compran por primera vez como para los que vuelven, fomentando la repetición de las compras.</li></ul><h3><strong>La solución: Simpler Pago</strong></h3><p>Brands Galaxy se asoció con Simpler para transformar su experiencia de pago. Gracias a la integración de Simpler's one-click checkout, consiguieron compras más rápidas, más flexibilidad de pago y una experiencia fluida en todos los dispositivos.</p><p><strong>Funciones clave implementadas:</strong></p><ul role="list"><li><strong>Pago con un solo clic</strong>: Los clientes podían finalizar sus compras más rápido desde la página del carrito, donde se originaban el 92% de los pedidos.</li><li><strong>Múltiples métodos de pago</strong>: La integración de carteras digitales, como Google Pay y Apple Pay, permitió que el 18% de los pedidos procedieran de estas opciones rápidas y seguras.</li><li><strong>Optimización Mobile-first</strong>: El 72 % de los pedidos se realizan desde dispositivos móviles, por lo que el diseño de Simplerpara dispositivos móviles garantizó una experiencia de pago fluida y adaptable.</li></ul><h3><strong>Resultados</strong></h3><p>La colaboración con Simpler ha dado excelentes resultados para Brands Galaxy:</p><ol role="list"><li><strong>Mayores conversiones</strong>:<ul role="list"><li>Se logró <strong>un aumento del 19% en la tasa de conversión</strong>, lo que demuestra el poder del proceso de pago optimizado y sin fricciones de Simpler.</li></ul></li><li><strong>Crecimiento de la cuota de caja</strong>:<ul role="list"><li>Con una <strong>cuota en caja del 29,5%</strong>, Simpler se convirtió en un componente fundamental del éxito de Brands Galaxy a la hora de captar compras de los clientes.</li></ul></li><li><strong>Compras rápidas y eficaces</strong>:<ul role="list"><li><strong>Los clientes que repetían</strong> compraban en sólo <strong>6,5 segundos</strong>, mientras que los <strong>que lo hacían por primera vez</strong> tardaban sólo <strong>67 segundos</strong>, lo que demuestra que Simpler ha conseguido que el proceso de compra sea rápido y sencillo para todos los usuarios.</li></ul></li><li><strong>Dominación móvil</strong>:<ul role="list"><li>La friolera del <strong>72% de los pedidos</strong> procedieron de dispositivos móviles, lo que subraya el éxito del enfoque "mobile-first" de Simplera la hora de convertir el tráfico procedente de teléfonos inteligentes y tabletas.</li></ul></li><li><strong>Satisfacción del cliente</strong>:<ul role="list"><li>Con una <strong>puntuación de satisfacción de 4,59</strong> de 146 compradores encuestados, los clientes de Brands Galaxy apreciaron el proceso de pago más rápido y sencillo.</li></ul></li><li><strong>Adopción del monedero digital</strong>:<ul role="list"><li><strong>El 18% de los pedidos</strong> se completaron utilizando monederos digitales como Google Pay y Apple Pay, lo que demuestra la creciente demanda de métodos de pago seguros y con un solo clic.</li></ul></li><li><strong>Clientes fieles</strong>:<ul role="list"><li>El <strong>41% de los pedidos</strong> procedían de clientes habituales, lo que pone de relieve el papel de Simpler a la hora de impulsar la fidelidad creando una experiencia fluida y eficiente para los compradores habituales.</li></ul></li></ol><blockquote>"La integración de Simpler ha supuesto un cambio radical para nosotros. La sencilla configuración, las múltiples opciones de pago y el diseño adaptado a dispositivos móviles han transformado nuestra experiencia de pago. Hemos visto un aumento significativo en las conversiones, los clientes que regresan y la satisfacción general del cliente." - Nikoletta Bobou - Directora de operaciones @Brands Galaxy</blockquote><h3><strong>Conclusión</strong></h3><p>La colaboración con Simpler permitió a Brands Galaxy aprovechar todo el potencial de su proceso de pago. Al ofrecer opciones de pago más rápidas y flexibles y optimizar el proceso para dispositivos móviles, consiguieron aumentar las conversiones y la satisfacción de los clientes, al tiempo que fomentaban la fidelidad de sus compradores.</p><p>Simplerha cambiado las reglas del juego, permitiendo a Brands Galaxy ofrecer una experiencia de compra fluida y centrada en el cliente e impulsar un crecimiento sostenido.</p><p><strong>¿Está listo para simplificar su proceso de pago?</strong></p><p>Transforme su experiencia de compra con Simpler y vea cómo se disparan sus conversiones. Únase a Brands Galaxy y a otros comerciantes de éxito para ofrecer a sus clientes la forma más fácil y rápida de comprar.</p><p>‍</p></div><div class="blog-article_end"><p class="p semi-bold">Comparte este estudio de caso</p><div class="blog_social-links"><div class="icon big w-embed"><a class="share-icon" href="https://www.facebook.com/sharer/sharer.php?u=&t=" title="Compartir en Facebook" target="_blank" onclick="window.open('https://www.facebook.com/sharer/sharer.php?u=' + encodeURIComponent(document.URL) + '&t=' + encodeURIComponent(document.URL)); return false;"> <svg width="100%" height="100%" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_1101_516)"> <path d="M24 12C24 5.37075 18.6248 0 12 0C5.37075 0 0 5.37075 0 12C0 17.988 4.38675 22.953 10.125 23.8522V15.4695H7.07775V12.0007H10.125V9.3555C10.125 6.34875 11.9138 4.68825 14.6558 4.68825C15.969 4.68825 17.3438 4.92225 17.3438 4.92225V7.875H15.828C14.34 7.875 13.875 8.80125 13.875 9.75V12H17.2028L16.668 15.4688H13.875V23.8515C19.6087 22.9523 24 17.9872 24 11.9992V12Z" fill="currentColor"></path> </g> <defs> <clipPath id="clip0_1101_516"> <rect width="24" height="24" fill="none"></rect> </clipPath> </defs> </svg> </a></div><div class="icon big w-embed"><a class="share-icon" href="https://twitter.com/intent/tweet?" target="_blank" title="Tweet" onclick="window.open('https://twitter.com/intent/tweet?text=' + encodeURIComponent(document.title) + ':%20 ' + encodeURIComponent(document.URL)); 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Esta integración perfecta no solo nos ahorró tiempo y recursos, sino que también impulsó las conversiones y mejoró la satisfacción del cliente." </blockquote><div class="text-quote">- Cofundador y Director de Ventas al por Mayor de My Brand Shoes</div><a href="/es/case-studies/my-brand-shoes" class="button_large filled w-button">Leer el estudio completo</a></div></div></div></div></div></div></section><section class="section small-pad black py-5"><div class="container relative"><div class="block_newsletter"><div class="p"><strong class="bold-text">Obtén increíbles consejos sobre ecommerce y actualizaciones de Simpler cada mes</strong><br></div><div class="wrap w-form"><form id="wf-form-Newsletter" name="wf-form-Newsletter" data-name="Newsletter" action="https://simpler.us14.list-manage.com/subscribe/post?u=2566d64c14e5d2835b43a5d38&amp;id=56ca6f3b2d&amp;f_id=00faaee0f0"" method="post" class="block_form newsletter" data-wf-page-id="65c5dcdce9022056f73eb98f" data-wf-element-id="95a9de52-f58f-9764-0d74-eced440ffed1"><input class="form_input newsletter-input w-input" maxlength="256" name="email" data-name="email" placeholder="tu@email.com" type="email" id="email-3" required=""><input type="submit" data-wait="Please wait..." class="form_submit newsletter-submit w-button" value="Quiero estar al día"></form><div class="form_success w-form-done"><div class="wrap"><div>Muchas gracias. 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