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Enciclopedia para Empresas - Glosario de términos de negocios

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<div data-define="{ email0: new StatefulField( 'email', form_0, this, { required: true, validate: true, live: false, showHint: true, showError: true }, {}, 'form_0' )} " class="stateful-field email "><div data-context="email0"><label data-bind-class="{'js-has-error': state.error,'js-is-filled': state.filled || state.value.length > 0,'js-has-hint': !state.error &amp;&amp; state.hint}" class="marketing-input-wrapper"><span class="marketing-label marketing-label--in-field marketing-label--floating">Email</span><input placeholder="Email" aria-describedby="MessageId_b956" name="signup[email]" type="email" autocomplete="email" data-bind="state.value" data-bind-event-blur="ShopifyMarketing.context.form_0.handleFieldBlur(ShopifyMarketing.context.email0)" data-bind-event-keyup="ShopifyMarketing.context.form_0.handleFieldKeyup(event, ShopifyMarketing.context.email0)" class="marketing-input marketing-input--floating" id="0_signup_email"/></label><span class="marketing-form__messages" id="MessageId_b956"><span class="suggest hide" data-bind-unsafe-html="displayHint()" data-bind-show="!state.error &amp;&amp; state.hint"></span><span class="error hide" data-bind="displayError()" data-bind-show="state.error == true"></span></span></div></div> <div data-define="{ password0: new StatefulField( 'password', form_0, this, { required: true, validate: true, live: false, showHint: false, showError: true }, {}, 'form_0' )} " class="stateful-field password "><div data-context="password0"><label data-bind-class="{'js-has-error': state.error,'js-is-filled': state.filled || state.value.length > 0,'js-has-hint': !state.error &amp;&amp; state.hint}" class="marketing-input-wrapper"><span class="marketing-label marketing-label--in-field marketing-label--floating">Contraseña</span><input placeholder="Contraseña" aria-describedby="MessageId_c222" name="signup[password]" type="password" autocomplete="new-password" data-bind="state.value" data-bind-event-blur="ShopifyMarketing.context.form_0.handleFieldBlur(ShopifyMarketing.context.password0)" data-bind-event-keyup="null" class="marketing-input marketing-input--floating" id="0_signup_password"/></label><span class="marketing-form__messages" id="MessageId_c222"><span class="suggest hide" data-bind-unsafe-html="displayHint()" data-bind-show="!state.error &amp;&amp; state.hint"></span><span class="error hide" data-bind="displayError()" data-bind-show="state.error == true"></span></span></div></div> <div data-define="{ shop_name0: new StatefulField( 'shop_name', form_0, this, { required: true, validate: true, live: true, showHint: false, showError: true }, {}, 'form_0' )} " class="stateful-field shop_name "><div data-context="shop_name0"><label data-bind-class="{ 'js-has-error': state.error == true, 'js-is-pending': state.pending == true, 'js-is-focused': state.focus == true, 'js-is-filled': state.filled == true || state.value.length > 0, }" class="marketing-input-wrapper shop_name"><span class="marketing-label marketing-label--in-field marketing-label--floating">Nombre de la tienda</span><input placeholder="Nombre de la tienda" aria-describedby="MessageId_b8a0" name="signup[shop_name]" type="text" autocomplete="off" data-bind="state.value" data-bind-event-blur="ShopifyMarketing.context.form_0.handleFieldBlur(ShopifyMarketing.context.shop_name0)" data-bind-event-keyup="ShopifyMarketing.context.form_0.handleFieldKeyup(event, ShopifyMarketing.context.shop_name0)" class="marketing-input marketing-input--floating" id="0_signup_shop_name"/></label><span class="marketing-form__messages" id="MessageId_b8a0"><span class="suggest hide" data-bind-unsafe-html="displayHint()" data-bind-show="!state.error &amp;&amp; state.hint"></span><span class="error hide" data-bind="displayError()" data-bind-show="state.error == true &amp;&amp; state.pending == false" data-bind-unsafe-html="displayError()"></span></span></div></div> <div data-define="{hiddenFields_0: new HiddenFields({ source: &quot;&quot;, source_url: &quot;&quot;, source_url_referer: &quot;&quot;, signup_code: &quot;&quot;, signup_page: &quot;&quot;, signup_page_referer: &quot;&quot;, signup_types: [], theme: &quot;&quot;, selected_app: &quot;&quot;, selected_plan: &quot;&quot;, domain_to_connect: &quot;&quot;, }, this)}"> <div data-context="hiddenFields_0"> <input type="hidden" name="ref" value=""> <input type="hidden" name="language" value="es"> <input type="hidden" name="locale" value="es"> <input type="hidden" name="_y" data-bind="fields.y"> <input type="hidden" name="ssid" data-bind="fields.ssid"> <input type="hidden" name="source" data-bind="fields.source"> <input type="hidden" name="source_url" data-bind="fields.source_url"> <input type="hidden" name="source_url_referer" data-bind="fields.source_url_referer"> <input type="hidden" name="signup_code" data-bind="fields.signup_code"> <input type="hidden" name="signup_page" data-bind="fields.signup_page"> <input type="hidden" name="signup_page_referer" data-bind="fields.signup_page_referer"> <input type="hidden" name="promotional_program_code" value=""> <input type="hidden" name="domain_to_connect" data-bind="fields.domain_to_connect"> <input type="hidden" name="signup_types[]" data-bind-disabled="fields.signup_types" data-bind="fields.signup_type"> <input type="hidden" name="extra[selected_theme]" data-bind="fields.theme"> <input type="hidden" name="extra[selected_app]" data-bind="fields.selected_app"> <input type="hidden" name="extra[selected_plan]" data-bind="fields.selected_plan"> </div> </div> <div class=" cta_wrapper"> <button class="marketing-button marketing-form__button " name="button" data-bind-disabled="form_0.pending == true" type="submit">Crea tu tienda</button> </div> </form> </div> <div id="Announcements"></div> <header id="SiteNavContainer" class="site-nav-container is-sticky"> <div class="marketing-nav-wrapper"> <a class="in-page-link skip-to-main visuallyhidden focusable" data-ga-event="Main Nav" data-ga-action="Skip to content" data-trekkie-event="Main Nav" data-trekkie-action="Skip to content" data-trekkie-id="Main Nav Skip to content" href="#Main">Ir directamente al contenido</a> <nav class="marketing-nav--skin-dark marketing-nav marketing-nav--primary" id="ShopifyMainNav" itemscope="itemscope" itemtype="https://schema.org/SiteNavigationElement"> <div class="marketing-nav__logo "> <a href="/web/20211027005734/https://es.shopify.com/" class="marketing-nav__logo__shopify" data-ga-event="Main Nav" data-ga-action="Logo" data-trekkie-event="Main Nav" data-trekkie-action="Logo" data-trekkie-id="Main Nav Logo"> <svg class="icon" aria-labelledby="icon-logos-shopify-white-13-title" role="img"><title id="icon-logos-shopify-white-13-title">Shopify</title> <use xlink:href="/web/20211027005734im_/https://es.shopify.com/enciclopedia#logos-shopify-white"/> </svg> </a> </div> <ul class="marketing-nav__items display--expanded-nav"> <li><div class="popover-wrapper js-popover-dropdown popover-wrapper--dropdown" data-position="bottom" data-align="left"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--primary" itemprop="name" data-ga-event="Main Nav" data-ga-action="Start Nav" data-trekkie-event="Main Nav" data-trekkie-action="Start Nav" data-trekkie-id="Main Nav Start Nav">Comienza<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211027005734im_/https://es.shopify.com/enciclopedia#modules-caret-down"/> </svg></button><div class="popover"><div class="popover__content"><ul class="popover__list"><li><a href="/web/20211027005734/https://es.shopify.com/comienza" class="marketing-nav__item marketing-nav__item--separated marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Start" data-trekkie-event="Main Nav" data-trekkie-action="Start" data-trekkie-id="Main Nav Start">Comienza tu negocio</a></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Branding Nav" data-trekkie-event="Main Nav" data-trekkie-action="Branding Nav" data-trekkie-id="Main Nav Branding Nav">Crea tu marca<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211027005734im_/https://es.shopify.com/enciclopedia#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Crea una marca profesional y ayuda a tus clientes a que encuentren tu negocio</p><ul class="popover__list"><li><a href="/web/20211027005734/https://es.shopify.com/herramientas/generador-nombre-para-empresas" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Business name generator" data-trekkie-event="Main Nav" data-trekkie-action="Business name generator" data-trekkie-id="Main Nav Business name generator">Generador de nombres de empresas</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Online presence Nav" data-trekkie-event="Main Nav" data-trekkie-action="Online presence Nav" data-trekkie-id="Main Nav Online presence Nav">Presencia online<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211027005734im_/https://es.shopify.com/enciclopedia#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Encuentra un dominio, explora bancos de imágenes, y amplía tu marca</p><ul class="popover__list"><li><a href="/web/20211027005734/https://es.shopify.com/dominios" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Web addresss" data-trekkie-event="Main Nav" data-trekkie-action="Web addresss" data-trekkie-id="Main Nav Web addresss">Crea tu dominio</a></li><li><a href="https://web.archive.org/web/20211027005734/https://burst.shopify.com/" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Stock photography" data-trekkie-event="Main Nav" data-trekkie-action="Stock photography" data-trekkie-id="Main Nav Stock photography">Banco de imágenes</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Store set up Nav" data-trekkie-event="Main Nav" data-trekkie-action="Store set up Nav" data-trekkie-id="Main Nav Store set up Nav">Configuración de la tienda<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211027005734im_/https://es.shopify.com/enciclopedia#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Utiliza las funcionalidades poderosas de Shopify para comenzar a vender</p><ul class="popover__list"><li><a href="/web/20211027005734/https://es.shopify.com/oberlo" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Products to sell" data-trekkie-event="Main Nav" data-trekkie-action="Products to sell" data-trekkie-id="Main Nav Products to sell">Productos para vender</a></li><li><a href="https://web.archive.org/web/20211027005734/https://themes.shopify.com/?locale=es" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Theme store" data-trekkie-event="Main Nav" data-trekkie-action="Theme store" data-trekkie-id="Main Nav Theme store">Temas para tiendas</a></li></ul></div></div></div></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-dropdown popover-wrapper--dropdown" data-position="bottom" data-align="left"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--primary" itemprop="name" data-ga-event="Main Nav" data-ga-action="Sell Nav" data-trekkie-event="Main Nav" data-trekkie-action="Sell Nav" data-trekkie-id="Main Nav Sell Nav">Vende<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211027005734im_/https://es.shopify.com/enciclopedia#modules-caret-down"/> </svg></button><div class="popover"><div class="popover__content"><ul class="popover__list"><li><a href="/web/20211027005734/https://es.shopify.com/vender" class="marketing-nav__item marketing-nav__item--separated marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Sell everywhere" data-trekkie-event="Main Nav" data-trekkie-action="Sell everywhere" data-trekkie-id="Main Nav Sell everywhere">Vende en todas partes</a></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Online store" data-trekkie-event="Main Nav" data-trekkie-action="Online store" data-trekkie-id="Main Nav Online store">Tienda online<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211027005734im_/https://es.shopify.com/enciclopedia#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Vende online con un sitio web de ecommerce</p><ul class="popover__list"><li><a href="/web/20211027005734/https://es.shopify.com/online" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Online Overview" data-trekkie-event="Main Nav" data-trekkie-action="Online Overview" data-trekkie-id="Main Nav Online Overview">Descripción General</a></li><li><a href="/web/20211027005734/https://es.shopify.com/online/soluciones-de-comercio-electronico" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Online Features" data-trekkie-event="Main Nav" data-trekkie-action="Online Features" data-trekkie-id="Main Nav Online Features">Características</a></li><li><a href="/web/20211027005734/https://es.shopify.com/ejemplos" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Online Examples" data-trekkie-event="Main Nav" data-trekkie-action="Online Examples" data-trekkie-id="Main Nav Online Examples">Ejemplos</a></li><li><a href="/web/20211027005734/https://es.shopify.com/online/plantillas" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Online Themes" data-trekkie-event="Main Nav" data-trekkie-action="Online Themes" data-trekkie-id="Main Nav Online Themes">Temas</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Point of Sale Nav" data-trekkie-event="Main Nav" data-trekkie-action="Point of Sale Nav" data-trekkie-id="Main Nav Point of Sale Nav">Point of Sale<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211027005734im_/https://es.shopify.com/enciclopedia#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Vende en tiendas minoristas, pop-ups, y muchos lugares más</p><ul class="popover__list"><li><a href="/web/20211027005734/https://es.shopify.com/pos" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Point of Sale Overview" data-trekkie-event="Main Nav" data-trekkie-action="Point of Sale Overview" data-trekkie-id="Main Nav Point of Sale Overview">Descripción General</a></li><li><a href="/web/20211027005734/https://es.shopify.com/pos/hardware" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Point of Sale Hardware" data-trekkie-event="Main Nav" data-trekkie-action="Point of Sale Hardware" data-trekkie-id="Main Nav Point of Sale Hardware">Hardware</a></li><li><a href="/web/20211027005734/https://es.shopify.com/pos/caracteristicas" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Point of Sale Features" data-trekkie-event="Main Nav" data-trekkie-action="Point of Sale Features" data-trekkie-id="Main Nav Point of Sale Features">Características</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Buy Button Nav" data-trekkie-event="Main Nav" data-trekkie-action="Buy Button Nav" data-trekkie-id="Main Nav Buy Button Nav">Botón de compras<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211027005734im_/https://es.shopify.com/enciclopedia#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Transforma tu sitio web o tu blog en una tienda online</p><ul class="popover__list"><li><a href="/web/20211027005734/https://es.shopify.com/boton-de-compras" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Buy Button" data-trekkie-event="Main Nav" data-trekkie-action="Buy Button" data-trekkie-id="Main Nav Buy Button">Descripción General</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Sales channels Nav" data-trekkie-event="Main Nav" data-trekkie-action="Sales channels Nav" data-trekkie-id="Main Nav Sales channels Nav">Canales de venta<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211027005734im_/https://es.shopify.com/enciclopedia#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Alcanza a millones de compradores y aumenta tus ventas</p><ul class="popover__list"><li><a href="/web/20211027005734/https://es.shopify.com/canales" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Sales channels" data-trekkie-event="Main Nav" data-trekkie-action="Sales channels" data-trekkie-id="Main Nav Sales channels">Descripción General</a></li><li><a href="/web/20211027005734/https://es.shopify.com/facebook-instagram" class="marketing-nav__item marketing-nav__item--active marketing-nav__item--child" itemprop="name" aria-current="page" data-ga-event="Main Nav" data-ga-action="Facebook and Instagram" data-trekkie-event="Main Nav" data-trekkie-action="Facebook and Instagram" data-trekkie-id="Main Nav Facebook and Instagram">Facebook e Instagram</a></li><li><a href="/web/20211027005734/https://es.shopify.com/google" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Google Buy" data-trekkie-event="Main Nav" data-trekkie-action="Google Buy" data-trekkie-id="Main Nav Google Buy">Google</a></li><li><a href="/web/20211027005734/https://es.shopify.com/ebay" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="eBay" data-trekkie-event="Main Nav" data-trekkie-action="eBay" data-trekkie-id="Main Nav eBay">eBay</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-flyout popover-wrapper--flyout" data-position="right" data-align="top"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="International commerce Nav" data-trekkie-event="Main Nav" data-trekkie-action="International commerce Nav" data-trekkie-id="Main Nav International commerce Nav">Comercio internacional<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211027005734im_/https://es.shopify.com/enciclopedia#modules-caret-right"/> </svg></button><div class="popover"><div class="popover__content"><p class="popover__description">Llega a los compradores en nuevos mercados con las herramientas para ventas internacionales</p><ul class="popover__list"><li><a href="/web/20211027005734/https://es.shopify.com/markets" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="International commerce Overview" data-trekkie-event="Main Nav" data-trekkie-action="International commerce Overview" data-trekkie-id="Main Nav International commerce Overview">Descripción General</a></li></ul></div></div></div></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-dropdown popover-wrapper--dropdown" data-position="bottom" data-align="left"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--primary" itemprop="name" data-ga-event="Main Nav" data-ga-action="Market Nav" data-trekkie-event="Main Nav" data-trekkie-action="Market Nav" data-trekkie-id="Main Nav Market Nav">Promociona<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211027005734im_/https://es.shopify.com/enciclopedia#modules-caret-down"/> </svg></button><div class="popover"><div class="popover__content"><ul class="popover__list"><li><a href="/web/20211027005734/https://es.shopify.com/promociona" class="marketing-nav__item marketing-nav__item--separated marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Market your business" data-trekkie-event="Main Nav" data-trekkie-action="Market your business" data-trekkie-id="Main Nav Market your business">Promociona tu negocio</a></li><li><a href="/web/20211027005734/https://es.shopify.com/email-marketing" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Email marketing" data-trekkie-event="Main Nav" data-trekkie-action="Email marketing" data-trekkie-id="Main Nav Email marketing">Email marketing</a></li><li><a href="/web/20211027005734/https://es.shopify.com/facebook-marketing" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Facebook Ads" data-trekkie-event="Main Nav" data-trekkie-action="Facebook Ads" data-trekkie-id="Main Nav Facebook Ads">Facebook Ads</a></li></ul></div></div></div></li><li><div class="popover-wrapper js-popover-dropdown popover-wrapper--dropdown" data-position="bottom" data-align="left"><button type="button" class="popover__trigger marketing-nav__item marketing-nav__item--primary" itemprop="name" data-ga-event="Main Nav" data-ga-action="Manage Nav" data-trekkie-event="Main Nav" data-trekkie-action="Manage Nav" data-trekkie-id="Main Nav Manage Nav">Gestionar<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211027005734im_/https://es.shopify.com/enciclopedia#modules-caret-down"/> </svg></button><div class="popover"><div class="popover__content"><ul class="popover__list"><li><a href="/web/20211027005734/https://es.shopify.com/gestiona" class="marketing-nav__item marketing-nav__item--separated marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Manage everything" data-trekkie-event="Main Nav" data-trekkie-action="Manage everything" data-trekkie-id="Main Nav Manage everything">Gestiona todo</a></li><li><a href="/web/20211027005734/https://es.shopify.com/payments" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Payments" data-trekkie-event="Main Nav" data-trekkie-action="Payments" data-trekkie-id="Main Nav Payments">Pagos</a></li><li><a href="/web/20211027005734/https://es.shopify.com/capital" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Capital" data-trekkie-event="Main Nav" data-trekkie-action="Capital" data-trekkie-id="Main Nav Capital">Capital</a></li><li><a href="/web/20211027005734/https://es.shopify.com/shipping" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Shipping" data-trekkie-event="Main Nav" data-trekkie-action="Shipping" data-trekkie-id="Main Nav Shipping">Envíos</a></li></ul></div></div></div></li> </ul> <ul class="marketing-nav__items marketing-nav__items--primary-mobile hide--desktop"> <li> <a class="marketing-nav__item marketing-nav__item--primary" itemprop="name" data-ga-event="Main Nav" data-ga-action="Mobile Login Primary" href="/web/20211027005734/https://es.shopify.com/login">Iniciar sesión</a> </li> </ul> <ul class="marketing-nav__items marketing-nav__user 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href="/web/20211027005734/https://es.shopify.com/blog/topics/historias-de-%C3%A9xito" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Historias de éxito" data-trekkie-event="Main Nav" data-trekkie-action="Historias de éxito" data-trekkie-id="Main Nav Historias de éxito">Historias de éxito</a></li><li><a href="/web/20211027005734/https://es.shopify.com/herramientas" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Free tools" data-trekkie-event="Main Nav" data-trekkie-action="Free tools" data-trekkie-id="Main Nav Free tools">Herramientas gratuitas</a></li><li><a href="https://web.archive.org/web/20211027005734/https://community.shopify.com/c/Comunidad-de-Shopify-ES/ct-p/es?utm_campaign=navbar&amp;utm_content=es&amp;utm_medium=web&amp;utm_source=shopify" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Forums" data-trekkie-event="Main Nav" data-trekkie-action="Forums" data-trekkie-id="Main Nav Forums">Comunidad de Shopify</a></li><li><a href="/web/20211027005734/https://es.shopify.com/enciclopedia" class="marketing-nav__item marketing-nav__item--active marketing-nav__item--child" itemprop="name" aria-current="page" data-ga-event="Main Nav" data-ga-action="Business encyclopedia" data-trekkie-event="Main Nav" data-trekkie-action="Business encyclopedia" data-trekkie-id="Main Nav Business encyclopedia">Enciclopedia de negocios</a></li><li><a href="https://web.archive.org/web/20211027005734/https://events.shopify.com/home?utm_campaign=homepage&amp;utm_content=es&amp;utm_medium=web&amp;utm_source=shopify" class="marketing-nav__item marketing-nav__item--child" itemprop="name" data-ga-event="Main Nav" data-ga-action="Community Events" data-trekkie-event="Main Nav" data-trekkie-action="Community Events" data-trekkie-id="Main Nav Community Events">Eventos de la comunidad</a></li></ul></div></div></div></li><li><a href="/web/20211027005734/https://es.shopify.com/login" class="marketing-nav__item marketing-nav__item--user" itemprop="name" data-ga-event="Main Nav" data-ga-action="Login" data-trekkie-event="Main Nav" data-trekkie-action="Login" data-trekkie-id="Main Nav Login">Iniciar sesión</a></li><li><form class="button_to" method="post" action="https://web.archive.org/web/20211027005734/https://accounts.shopify.com/store-signup/setup"><input class="js-open-signup marketing-nav__button marketing-button marketing-button--small" data-ga-event="Main Nav" data-ga-action="Get Started" data-trekkie-event="Main Nav" data-trekkie-action="Get Started" data-trekkie-id="Main Nav Get Started" id="MainNavSignupButton" type="submit" value="Comenzar"/></form></li> </ul> <button name="button" type="button" class="marketing-nav__hamburger hide--expanded-nav js-drawer-open-right" aria-haspopup="dialog" aria-expanded="false"> <svg class="icon" aria-labelledby="icon-modules-mobile-hamburger-27-title" role="img"><title id="icon-modules-mobile-hamburger-27-title">Abrir navegación principal</title> <use xlink:href="/web/20211027005734im_/https://es.shopify.com/enciclopedia#modules-mobile-hamburger"/> </svg> </button> </nav> </div> <div id="NavDrawer" class="drawer drawer--right" role="dialog" aria-modal="true" aria-labelledby="DrawerTitle"> <div class="drawer__inner"> <div class="drawer__top"> <div class="marketing-nav__logo"> <a href="/web/20211027005734/https://es.shopify.com/" class="marketing-nav__logo__shopify"> <svg class="icon" aria-labelledby="icon-logos-shopify-black-28-title" role="img"><title id="icon-logos-shopify-black-28-title">Inicio</title> <use xlink:href="/web/20211027005734im_/https://es.shopify.com/enciclopedia#logos-shopify-black"/> </svg> </a> </div> <button name="button" type="button" class="drawer__close-button js-drawer-close"> <svg class="icon" aria-labelledby="icon-modules-cancel-29-title" role="img"><title id="icon-modules-cancel-29-title">Cerrar navegación principal</title> <use xlink:href="/web/20211027005734im_/https://es.shopify.com/enciclopedia#modules-cancel"/> </svg> </button> </div> <nav id="DrawerTitle" aria-label="Menú de navegación principal"> <ul class="drawer__items drawer__items--primary" id="DrawerNavPrimaryAccordion"> <li class="accordion-item"><button name="button" type="button" class="drawer__item drawer__item--primary accordion-link">Comienza<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211027005734im_/https://es.shopify.com/enciclopedia#modules-caret-down"/> </svg></button><div class="drawer__items-wrapper accordion-content"><ul class="drawer__items drawer__items--nested"><li><a href="/web/20211027005734/https://es.shopify.com/comienza" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Start" data-trekkie-event="Main Nav" data-trekkie-action="Start" data-trekkie-id="Main Nav Start">Comienza tu negocio</a></li><li class="accordion-item"><button name="button" type="button" class="drawer__item accordion-link">Crea tu marca<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211027005734im_/https://es.shopify.com/enciclopedia#modules-caret-down"/> </svg></button><div class="drawer__items-wrapper accordion-content"><p class="drawer__description">Crea una marca profesional y ayuda a tus clientes a que encuentren tu negocio</p><ul class="drawer__items drawer__items--nested"><li><a href="/web/20211027005734/https://es.shopify.com/herramientas/generador-nombre-para-empresas" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Business name generator" data-trekkie-event="Main Nav" data-trekkie-action="Business name generator" data-trekkie-id="Main Nav Business name generator">Generador de nombres de empresas</a></li></ul></div></li><li class="accordion-item"><button name="button" type="button" class="drawer__item accordion-link">Presencia online<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211027005734im_/https://es.shopify.com/enciclopedia#modules-caret-down"/> </svg></button><div class="drawer__items-wrapper accordion-content"><p class="drawer__description">Encuentra un dominio, explora bancos de imágenes, y amplía tu marca</p><ul class="drawer__items drawer__items--nested"><li><a href="/web/20211027005734/https://es.shopify.com/dominios" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Web addresss" data-trekkie-event="Main Nav" data-trekkie-action="Web addresss" data-trekkie-id="Main Nav Web addresss">Crea tu dominio</a></li><li><a href="https://web.archive.org/web/20211027005734/https://burst.shopify.com/" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Stock photography" data-trekkie-event="Main Nav" data-trekkie-action="Stock photography" data-trekkie-id="Main Nav Stock photography">Banco de imágenes</a></li></ul></div></li><li class="accordion-item"><button name="button" type="button" class="drawer__item accordion-link">Configuración de la tienda<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211027005734im_/https://es.shopify.com/enciclopedia#modules-caret-down"/> </svg></button><div class="drawer__items-wrapper accordion-content"><p class="drawer__description">Utiliza las funcionalidades poderosas de Shopify para comenzar a vender</p><ul class="drawer__items drawer__items--nested"><li><a href="/web/20211027005734/https://es.shopify.com/oberlo" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Products to sell" data-trekkie-event="Main Nav" data-trekkie-action="Products to sell" data-trekkie-id="Main Nav Products to sell">Productos para vender</a></li><li><a href="https://web.archive.org/web/20211027005734/https://themes.shopify.com/?locale=es" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Theme store" data-trekkie-event="Main Nav" data-trekkie-action="Theme store" data-trekkie-id="Main Nav Theme store">Temas para tiendas</a></li></ul></div></li></ul></div></li><li class="accordion-item"><button name="button" type="button" class="drawer__item drawer__item--primary accordion-link">Vende<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211027005734im_/https://es.shopify.com/enciclopedia#modules-caret-down"/> </svg></button><div class="drawer__items-wrapper accordion-content"><ul class="drawer__items drawer__items--nested"><li><a href="/web/20211027005734/https://es.shopify.com/vender" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Sell everywhere" data-trekkie-event="Main Nav" data-trekkie-action="Sell everywhere" data-trekkie-id="Main Nav Sell everywhere">Vende en todas partes</a></li><li class="accordion-item"><button name="button" type="button" class="drawer__item accordion-link">Tienda online<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211027005734im_/https://es.shopify.com/enciclopedia#modules-caret-down"/> </svg></button><div class="drawer__items-wrapper accordion-content"><p class="drawer__description">Vende online con un sitio web de ecommerce</p><ul class="drawer__items drawer__items--nested"><li><a href="/web/20211027005734/https://es.shopify.com/online" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Online Overview" data-trekkie-event="Main Nav" data-trekkie-action="Online Overview" data-trekkie-id="Main Nav Online Overview">Descripción General</a></li><li><a href="/web/20211027005734/https://es.shopify.com/online/soluciones-de-comercio-electronico" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Online Features" data-trekkie-event="Main Nav" data-trekkie-action="Online Features" data-trekkie-id="Main Nav Online Features">Características</a></li><li><a href="/web/20211027005734/https://es.shopify.com/ejemplos" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Online Examples" data-trekkie-event="Main Nav" data-trekkie-action="Online Examples" data-trekkie-id="Main Nav Online Examples">Ejemplos</a></li><li><a href="/web/20211027005734/https://es.shopify.com/online/plantillas" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Online Themes" data-trekkie-event="Main Nav" data-trekkie-action="Online Themes" data-trekkie-id="Main Nav Online Themes">Temas</a></li></ul></div></li><li class="accordion-item"><button name="button" type="button" class="drawer__item accordion-link">Point of Sale<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211027005734im_/https://es.shopify.com/enciclopedia#modules-caret-down"/> </svg></button><div class="drawer__items-wrapper accordion-content"><p class="drawer__description">Vende en tiendas minoristas, pop-ups, y muchos lugares más</p><ul class="drawer__items drawer__items--nested"><li><a href="/web/20211027005734/https://es.shopify.com/pos" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Point of Sale Overview" data-trekkie-event="Main Nav" data-trekkie-action="Point of Sale Overview" data-trekkie-id="Main Nav Point of Sale Overview">Descripción General</a></li><li><a href="/web/20211027005734/https://es.shopify.com/pos/hardware" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Point of Sale Hardware" data-trekkie-event="Main Nav" data-trekkie-action="Point of Sale Hardware" data-trekkie-id="Main Nav Point of Sale Hardware">Hardware</a></li><li><a href="/web/20211027005734/https://es.shopify.com/pos/caracteristicas" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Point of Sale Features" data-trekkie-event="Main Nav" data-trekkie-action="Point of Sale Features" data-trekkie-id="Main Nav Point of Sale Features">Características</a></li></ul></div></li><li class="accordion-item"><button name="button" type="button" class="drawer__item accordion-link">Botón de compras<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211027005734im_/https://es.shopify.com/enciclopedia#modules-caret-down"/> </svg></button><div class="drawer__items-wrapper accordion-content"><p class="drawer__description">Transforma tu sitio web o tu blog en una tienda online</p><ul class="drawer__items drawer__items--nested"><li><a href="/web/20211027005734/https://es.shopify.com/boton-de-compras" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Buy Button" data-trekkie-event="Main Nav" data-trekkie-action="Buy Button" data-trekkie-id="Main Nav Buy Button">Descripción General</a></li></ul></div></li><li class="accordion-item"><button name="button" type="button" class="drawer__item accordion-link">Canales de venta<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211027005734im_/https://es.shopify.com/enciclopedia#modules-caret-down"/> </svg></button><div class="drawer__items-wrapper accordion-content"><p class="drawer__description">Alcanza a millones de compradores y aumenta tus ventas</p><ul class="drawer__items drawer__items--nested"><li><a href="/web/20211027005734/https://es.shopify.com/canales" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Sales channels" data-trekkie-event="Main Nav" data-trekkie-action="Sales channels" data-trekkie-id="Main Nav Sales channels">Descripción General</a></li><li><a href="/web/20211027005734/https://es.shopify.com/facebook-instagram" class="drawer__item drawer__item--active" data-ga-event="Main Nav" data-ga-action="Facebook and Instagram" data-trekkie-event="Main Nav" data-trekkie-action="Facebook and Instagram" data-trekkie-id="Main Nav Facebook and Instagram">Facebook e Instagram</a></li><li><a href="/web/20211027005734/https://es.shopify.com/google" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Google Buy" data-trekkie-event="Main Nav" data-trekkie-action="Google Buy" data-trekkie-id="Main Nav Google Buy">Google</a></li><li><a href="/web/20211027005734/https://es.shopify.com/ebay" class="drawer__item" data-ga-event="Main Nav" data-ga-action="eBay" data-trekkie-event="Main Nav" data-trekkie-action="eBay" data-trekkie-id="Main Nav eBay">eBay</a></li></ul></div></li><li class="accordion-item"><button name="button" type="button" class="drawer__item accordion-link">Comercio internacional<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211027005734im_/https://es.shopify.com/enciclopedia#modules-caret-down"/> </svg></button><div class="drawer__items-wrapper accordion-content"><p class="drawer__description">Llega a los compradores en nuevos mercados con las herramientas para ventas internacionales</p><ul class="drawer__items drawer__items--nested"><li><a href="/web/20211027005734/https://es.shopify.com/markets" class="drawer__item" data-ga-event="Main Nav" data-ga-action="International commerce Overview" data-trekkie-event="Main Nav" data-trekkie-action="International commerce Overview" data-trekkie-id="Main Nav International commerce Overview">Descripción General</a></li></ul></div></li></ul></div></li><li class="accordion-item"><button name="button" type="button" class="drawer__item drawer__item--primary accordion-link">Promociona<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211027005734im_/https://es.shopify.com/enciclopedia#modules-caret-down"/> </svg></button><div class="drawer__items-wrapper accordion-content"><ul class="drawer__items drawer__items--nested"><li><a href="/web/20211027005734/https://es.shopify.com/promociona" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Market your business" data-trekkie-event="Main Nav" data-trekkie-action="Market your business" data-trekkie-id="Main Nav Market your business">Promociona tu negocio</a></li><li><a href="/web/20211027005734/https://es.shopify.com/email-marketing" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Email marketing" data-trekkie-event="Main Nav" data-trekkie-action="Email marketing" data-trekkie-id="Main Nav Email marketing">Email marketing</a></li><li><a href="/web/20211027005734/https://es.shopify.com/facebook-marketing" class="drawer__item" data-ga-event="Main Nav" data-ga-action="Facebook Ads" data-trekkie-event="Main Nav" data-trekkie-action="Facebook Ads" data-trekkie-id="Main Nav Facebook Ads">Facebook Ads</a></li></ul></div></li><li class="accordion-item"><button name="button" type="button" class="drawer__item drawer__item--primary accordion-link">Gestionar<svg class="icon marketing-nav__arrow" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211027005734im_/https://es.shopify.com/enciclopedia#modules-caret-down"/> </svg></button><div 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Started" data-trekkie-event="Main Nav" data-trekkie-action="Get Started" data-trekkie-id="Main Nav Get Started" type="submit" value="Comenzar"/></form></li> </ul> <ul class="drawer__items drawer__items--corporate"> <li><a href="/web/20211027005734/https://es.shopify.com/acerca-de-nosotros" class="drawer__item">Acerca de</a></li><li><a href="/web/20211027005734/https://es.shopify.com/sitemap" class="drawer__item">Mapa del sitio</a></li> </ul> </nav> </div> </div> </header> <div hidden="hidden"><span id="NewWindow">Se abre en una ventana nueva</span><span id="ExternalSite">Abre un sitio web externo</span><span id="NewWindowExternalSite">Abre un sitio web externo en una nueva ventana</span></div> <div id="PageContainer"> <main role="main" id="Main"> <section class="section background-lowlight color-white section--tight section--image encyclopedia-header text-left text-center--mobile"> <div class="grid encyclopedia-header__content"> <div class="grid__item"> <h1 class="encyclopedia-header__heading heading--1"> <a class="color-white" href="/web/20211027005734/https://es.shopify.com/enciclopedia">Enciclopedia de negocios para empresas</a> </h1> <p class="encyclopedia-header__subhead color-white">Aprende todo lo que hay que saber acerca de como manejar un negocio</p> </div> <div class="grid__item grid__item--desktop-up-10"> <form action="/web/20211027005734/https://es.shopify.com/enciclopedia/buscar" accept-charset="UTF-8" method="get"> <div class="marketing-input-wrapper marketing-input-button-pair"><div class="marketing-input-button-pair__field-wrapper"><label class="marketing-label marketing-label--in-field marketing-label--floating marketing-input-button-pair__label" for="q">Búsqueda</label><input type="search" name="q" id="q" placeholder="ex. la utilidad bruta, el espíritu empresarial, etc." aria-describedby="MessageId_c14b" required="required" class="marketing-input-button-pair__input marketing-input marketing-input--floating"/><button class="marketing-button marketing-form__button marketing-input-button-pair__button" name="button" type="submit">Buscar</button></div></div><span class="marketing-form__messages" id="MessageId_c14b"></span> </form></div></div></section> <section class="section"> <div class="page-width page-width--fluid"> <div class="grid-container encyclopedia-content-container"> <div class="grid-item grid-content-7 grid-content--tablet-10"> <p class="gutter-bottom">Utiliza la lista de temas para navegar en la enciclopedia de negocios de Shopify. Desde el comercio minorista o la gran empresa que quiere posicionar su marca, encontrarás todo lo que necesitas saber acerca de la creación de un negocio exitoso. Si no puedes encontrar el tema que estás buscando, utiliza la barra de búsqueda de arriba para obtener lista de los artículos pertinentes.</p> <h2 class="heading--5 muted-heading muted-heading--bordered gutter-bottom--half">Popular</h2> <div class="popular-section"> <div class="grid-container grid-container--halves popular-articles-wrapper gutter-bottom"> <a class="grid-item grid-item--fluid__half text-center popular-article--retail popular-article--main popular-article marketing-block" href="/web/20211027005734/https://es.shopify.com/enciclopedia/minorista"> <div class="popular-article__content"> <h3 class="heading--2">Minorista</h3> <p class="color-gray-90 gutter-bottom--reset">Una venta al por menor ocurre cuando un negocio vende un producto o servicio a un individuo para su uso personal.</p> </div> <div class=""> <picture class="picture popular-article__image--bottom"><source srcset="https://web.archive.org/web/20211027005734im_/https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/business-encyclopedia/popular/retail@tablet-f5827e004007c8567d03d89142a30f2609741b32e4a1ab3f4809d5c02e4c21b3.jpg 1x, https://web.archive.org/web/20211027005734im_/https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/business-encyclopedia/popular/retail@tablet-2x-586134f20e503d76b7a98032467c7bc8612241ddcf0b628fe25fd5191804b3a9.jpg 2x" media="(min-width: 750px)"/><img srcset="https://web.archive.org/web/20211027005734im_/https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/business-encyclopedia/popular/retail@mobile-eaaf08b75ecdfe0b7527e7b28df284f92680ac830ffd441fa4deeda9f78062a9.jpg 1x, https://web.archive.org/web/20211027005734im_/https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/business-encyclopedia/popular/retail@mobile-2x-3b168d70771b9149e0b1caffcb4672db6bd99a9452f2bbb80fca00e66c7bc7d4.jpg 2x" alt="Minorista"/></picture> </div> </a> <div class="grid-item grid-item--fluid__half"> <a class="popular-article--merchandising gutter-bottom popular-article--secondary popular-article marketing-block" href="/web/20211027005734/https://es.shopify.com/enciclopedia/comercializacion-merchandising"> <div class="popular-article__content"> <h3 class="">Comercialización (Merchandising)</h3> <p class="color-gray-90 gutter-bottom--reset">Merchandising es todo lo que haces para promocionar y vender tus productos en tu tienda.</p> </div> <div class="display--mobile"> <img class="image" sizes="100vw" srcset="https://web.archive.org/web/20211027005734im_/https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/business-encyclopedia/popular/merchandising-small-20c96ba6c70397805610f6f6a0199a98cf64892abe5a4602d5b745f6654586e7.jpg 1x, https://web.archive.org/web/20211027005734im_/https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/business-encyclopedia/popular/merchandising-large-d716327f5bdf5653c4b11de71764de17ce2c7ae07500f364e9dc8252ec35ae87.jpg?quality=50 2x" alt="Comercialización (Merchandising)"/> </div> </a> <a class="popular-article--entrepreneurship gutter-bottom gutter-bottom--reset popular-article--secondary popular-article marketing-block" href="/web/20211027005734/https://es.shopify.com/enciclopedia/emprendimiento"> <div class="popular-article__content"> <h3 class="">Emprendimiento</h3> <p class="color-gray-90 gutter-bottom--reset">Es tanto el estudio de cómo los nuevos negocios son creados como el proceso real de empezar un nuevo negocio.</p> </div> <div class="display--mobile"> <img class="image" sizes="100vw" srcset="https://web.archive.org/web/20211027005734im_/https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/business-encyclopedia/popular/entrepreneurship-small-4090f9e6a9c982ad4b533999d5e5ff179f168f0d7c0255ff8e12c02d7b6df163.jpg 1x, https://web.archive.org/web/20211027005734im_/https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/business-encyclopedia/popular/entrepreneurship-large-3587f28c4b6d3d39d9fff70c6cd04b6529d4f235650bb314914aaecf200b00c9.jpg?quality=50 2x" alt="Emprendimiento"/> </div> </a> </div> </div> <div class="grid-container grid-container--thirds popular-articles-wrapper hide--mobile gutter-bottom"> <a class="grid-item grid-item--fluid__third popular-article--branding text-center popular-article marketing-block" href="/web/20211027005734/https://es.shopify.com/enciclopedia/branding"> <div class="block--padded popular-article__content"> <h3 class="color-white heading--4">Branding</h3> <p class="color-white gutter-bottom--reset">Es la manera en la estableces la imagen de tu compañía en la mente del consumidor.</p> </div> <div class=""> </div> </a> <a class="grid-item grid-item--fluid__third popular-article--inventory-management text-center popular-article marketing-block" href="/web/20211027005734/https://es.shopify.com/enciclopedia/gestion-del-inventario"> <div class="block--padded popular-article__content"> <h3 class="color-white heading--4">Gestión del Inventario </h3> <p class="color-white gutter-bottom--reset">Consiste en hacer seguimiento de los bienes almacenados de una compañía. </p> </div> <div class=""> </div> </a> <a class="grid-item grid-item--fluid__third popular-article--sole-proprietorship text-center popular-article marketing-block" href="/web/20211027005734/https://es.shopify.com/enciclopedia/derecho-de-propiedad-unico"> <div class="block--padded popular-article__content"> <h3 class="color-white heading--4">Derecho de Propiedad Único</h3> <p class="color-white gutter-bottom--reset">Un derecho de propiedad único es un negocio cuyo dueño y administrador es un solo individuo. </p> </div> <div class=""> </div> </a> </div> <div class="block background-lowlight color-white hide--desktop"> <div class="blog__subscribe subscribe--padded gutter-bottom text-center"> <svg class="icon icon--size-small icon--fill-white" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211027005734im_/https://es.shopify.com/enciclopedia#spot-flexible-shopping"/> </svg> <h3 class="color-white">Vende por Internet con Shopify</h3> <p>Más de 1,700,000 negocios en todo el mundo confían en nosotros.</p> <form class="marketing-button-wrapper" action="https://web.archive.org/web/20211027005734/https://accounts.shopify.com/store-signup/setup" accept-charset="UTF-8" method="post"><button class="marketing-button marketing-button--block js-open-signup" data-event-page="blog-post" data-event-category="subscribe container" data-event-action="button-click" data-event-label="free trial">¡Comienza hoy tu prueba gratuita!</button></form> </div> </div></div> <h2 class="heading--5 muted-heading muted-heading--bordered gutter-bottom--half">Características</h2> <div class="grid-container grid-container--thirds"> <div class="grid-item grid-item--fluid__third gutter-bottom"> <a class="heading--4 color-primary" href="/web/20211027005734/https://es.shopify.com/enciclopedia/licencia-de-negocios">Licencia de Negocios</a> <p>Una licencia de negocios le permite al dueño el derecho de empezar y desarrollar un tipo particular de negocios en la ciudad, condado, estado o país donde sea otorgada.</p> </div> <div class="grid-item grid-item--fluid__third gutter-bottom"> <a class="heading--4 color-primary" href="/web/20211027005734/https://es.shopify.com/enciclopedia/planificacion-de-recursos-empresariales">Planificación de Recursos Empresariales</a> <p>La planificación de recursos empresariales o ERP por sus siglas en inglés, es una plataforma que contiene un programa completo que ayuda al negocio mediante la automatización del proceso a ser más eficiente y efectivo. </p> </div> <div class="grid-item grid-item--fluid__third gutter-bottom"> <a class="heading--4 color-primary" href="/web/20211027005734/https://es.shopify.com/enciclopedia/manufacturacion">Manufacturación</a> <p>La manufacturación es la realización de bienes a mano o con máquinas que luego de ser completados son vendidos a un comprador.</p> </div> <div class="grid-item grid-item--fluid__third gutter-bottom"> <a class="heading--4 color-primary" href="/web/20211027005734/https://es.shopify.com/enciclopedia/unidad-de-mantenimiento-en-almacen-sku">Unidad de Mantenimiento en Almacén (SKU)</a> <p>El SKU, se pronuncia “skew” por sus siglas en inglés y es usado por los minoristas para identificar y rastrear su inventario.</p> </div> <div class="grid-item grid-item--fluid__third gutter-bottom"> <a class="heading--4 color-primary" href="/web/20211027005734/https://es.shopify.com/enciclopedia/propuesta-unica-de-venta">Propuesta Única de Venta </a> <p>USP por sus siglas en inglés, es lo que hace a tu negocio mejor que el de la competencia. </p> </div> <div class="grid-item grid-item--fluid__third gutter-bottom"> <a class="heading--4 color-primary" href="/web/20211027005734/https://es.shopify.com/enciclopedia/financiacion-colectiva-o-crowdfunding">Financiación Colectiva o Crowdfunding</a> <p>Es el proceso de recaudar fondos para un negocio, proyecto u obra de caridad por parte de donadores individuales, la gente.</p> </div> </div> <div id="EncyclopediaAccordion" class="gutter-bottom"> <div class="accordion-item--mobile"> <h2 class="heading--5 muted-heading muted-heading--bordered accordion-link">Ver todas</h2> <div class="grid-container grid-container--thirds accordion-content"> <div class="grid-item grid-item--fluid__third"> <p> <a href="/web/20211027005734/https://es.shopify.com/enciclopedia/analisis-de-la-competencia">Análisis de la Competencia</a> </p> <p> <a href="/web/20211027005734/https://es.shopify.com/enciclopedia/barreras-de-entrada">Barreras de Entrada</a> </p> <p> <a href="/web/20211027005734/https://es.shopify.com/enciclopedia/beneficio-bruto">Beneficio Bruto</a> </p> <p> <a href="/web/20211027005734/https://es.shopify.com/enciclopedia/branding">Branding</a> </p> <p> <a href="/web/20211027005734/https://es.shopify.com/enciclopedia/canales-de-distribucion">Canales de distribución</a> </p> <p> <a href="/web/20211027005734/https://es.shopify.com/enciclopedia/ciclo-de-vida-del-producto">Ciclo de Vida del Producto</a> </p> <p> <a href="/web/20211027005734/https://es.shopify.com/enciclopedia/comercializacion-merchandising">Comercialización (Merchandising)</a> </p> <p> <a href="/web/20211027005734/https://es.shopify.com/enciclopedia/corporacion-de-subcapitulo-s-s-corp">Corporación de Subcapítulo S (S Corp)</a> </p> <p> <a href="/web/20211027005734/https://es.shopify.com/enciclopedia/costo-de-oportunidad">Costo de oportunidad</a> </p> <p> 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href="/web/20211027005734/https://es.shopify.com/enciclopedia/investigacion-de-mercado">Investigación de mercado</a> </p> <p> <a href="/web/20211027005734/https://es.shopify.com/enciclopedia/logistica">Logística</a> </p> <p> <a href="/web/20211027005734/https://es.shopify.com/enciclopedia/manufacturacion">Manufacturación</a> </p> <p> <a href="/web/20211027005734/https://es.shopify.com/enciclopedia/margen-de-ganancia">Margen de ganancia</a> </p> <p> <a href="/web/20211027005734/https://es.shopify.com/enciclopedia/marketing-directo">Marketing Directo</a> </p> <p> <a href="/web/20211027005734/https://es.shopify.com/enciclopedia/marketing-ecologico">Marketing Ecológico</a> </p> <p> <a href="/web/20211027005734/https://es.shopify.com/enciclopedia/minorista">Minorista</a> </p> <p> <a href="/web/20211027005734/https://es.shopify.com/enciclopedia/numero-de-identificacion-patronal-nip">Número de Identificación Patronal (NIP)</a> </p> </div> <div class="grid-item grid-item--fluid__third"> <p> <a 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href="/web/20211027005734/https://es.shopify.com/enciclopedia/rotacion-de-inventario">Rotación de inventario</a> </p> <p> <a href="/web/20211027005734/https://es.shopify.com/enciclopedia/segmentacion-de-mercado">Segmentación de Mercado</a> </p> <p> <a href="/web/20211027005734/https://es.shopify.com/enciclopedia/sociedad-de-responsabilidad-limitada">Sociedad de Responsabilidad Limitada</a> </p> <p> <a href="/web/20211027005734/https://es.shopify.com/enciclopedia/unidad-de-mantenimiento-en-almacen-sku">Unidad de Mantenimiento en Almacén (SKU)</a> </p> </div> </div> </div> </div> </div> <div class="grid-item grid-content-3 grid--last display--desktop"> <div class="block background-lowlight color-white"> <div class="blog__subscribe subscribe--padded gutter-bottom text-center"> <svg class="icon icon--size-small icon--fill-white" aria-hidden="true" focusable="false"> <use xlink:href="/web/20211027005734im_/https://es.shopify.com/enciclopedia#spot-flexible-shopping"/> </svg> <h3 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