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LinkedIn Stories: The 3 Deadly Sins You Should Avoid – The Linked Blog
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itemprop="item" href="https://thelinkedblog.com/category/features/"><span itemprop="name">LinkedIn Features </span></a><meta itemprop="position" content="2" /><span class="separator"><i class="fa fa-angle-right"></i></span></span> <span class="current" itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem"><a itemprop="item" href="https://thelinkedblog.com/2021/linkedin-stories-the-3-deadly-sins-256/"><span itemprop="name">LinkedIn Stories: The 3 Deadly Sins You Should Avoid</span></a><meta itemprop="position" content="3" /></span></div></div></div><!-- .breadcrumb-wrapper --> <div id="content" class="site-content"> <div class="container"> <div id="primary" class="content-area"> <header class="post-entry-header"> <span class="category" itemprop="about"><a href="https://thelinkedblog.com/category/features/" rel="category tag">LinkedIn Features</a></span> <h1 class="entry-title">LinkedIn Stories: The 3 Deadly Sins You Should Avoid</h1> </header> <main id="main" class="site-main"> <article id="post-256" class="post-256 post type-post status-publish format-standard has-post-thumbnail hentry category-features tag-linkedin tag-linkedin-profile tag-linkedin-stories latest_post"> <div class="holder"> <div class="meta-info"> <div class="entry-meta"> <span class="byline" itemprop="author" itemscope itemtype="https://schema.org/Person">by <span itemprop="name"><a class="url fn n" href="https://thelinkedblog.com/author/teddierafailova/" itemprop="url">Tedy Rafailova</a></span></span><span class="posted-on"><a href="https://thelinkedblog.com/2021/linkedin-stories-the-3-deadly-sins-256/" rel="bookmark"><time class="entry-date published" datetime="2021-01-12T13:36:11+02:00" itemprop="datePublished">January 12, 2021</time><time class="updated" datetime="2021-03-01T12:44:50+02:00" itemprop="dateModified">March 1, 2021</time></a></span><span class="comments"><a href="https://thelinkedblog.com/2021/linkedin-stories-the-3-deadly-sins-256/#respond">Leave a Comment<span class="screen-reader-text"> on LinkedIn Stories: The 3 Deadly Sins You Should Avoid</span></a></span> </div> </div> <div class="post-content"> <div class="post-thumbnail"><img width="1303" height="650" src="https://thelinkedblog.com/wp-content/uploads/2021/01/LinkedBlog-article-covers.png" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" srcset="https://thelinkedblog.com/wp-content/uploads/2021/01/LinkedBlog-article-covers.png 1303w, https://thelinkedblog.com/wp-content/uploads/2021/01/LinkedBlog-article-covers-300x150.png 300w, https://thelinkedblog.com/wp-content/uploads/2021/01/LinkedBlog-article-covers-1024x511.png 1024w, https://thelinkedblog.com/wp-content/uploads/2021/01/LinkedBlog-article-covers-768x383.png 768w, https://thelinkedblog.com/wp-content/uploads/2021/01/LinkedBlog-article-covers-120x60.png 120w" sizes="(max-width: 1303px) 100vw, 1303px" data-attachment-id="262" data-permalink="https://thelinkedblog.com/2021/linkedin-stories-the-3-deadly-sins-256/linkedblog-article-covers-5/" data-orig-file="https://thelinkedblog.com/wp-content/uploads/2021/01/LinkedBlog-article-covers.png" data-orig-size="1303,650" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="LinkedBlog LinkedIn Story Sins" data-image-description="" data-image-caption="" data-medium-file="https://thelinkedblog.com/wp-content/uploads/2021/01/LinkedBlog-article-covers-300x150.png" data-large-file="https://thelinkedblog.com/wp-content/uploads/2021/01/LinkedBlog-article-covers-1024x511.png" /></div> <div class="entry-content" itemprop="text"> <p>Following the steps of Instagram and Facebook, LinkedIn allows us to share glimpses of our work life in 20-second-long videos and photos with LinkedIn Stories. The stories on LinkedIn may be longer, but they do lack most of our beloved tools for creating stories – polls, location tags, question boxes, filters, etc. <strong>So what can we post? </strong>Everything. Well, maybe not literally. </p> <p><strong>Some things are better kept away from your LinkedIn Stories and I made a list with 3 of the most alluring deadly sins. </strong></p> <p>I admit I was indeed going for the catchy title. To be honest, none of those “sins” will send you to LinkedIn Purgatory, but you may provoke eyebrow rise or concerns amongst your connections if you’re not careful. Especially with <a href="https://www.linkedin.com/help/linkedin/answer/127953" target="_blank" rel="noreferrer noopener">swipe-up links</a> rolling out this week.</p> <h4 class="wp-block-heading"><strong>Sin 1: Sharing inappropriate content </strong></h4> <p>LinkedIn implied some <a href="https://blog.linkedin.com/2020/august/25/our-commitment-to-safe-conversations">very strict rules</a> against bullying, abuse and inappropriate content, <strong>but this is not what this sin is about</strong>. </p> <p>One of the key things we need to understand and remember about LinkedIn Stories is not to treat them like Facebook or Instagram stories. Keeping that in mind, your LinkedIn profile is maybe not the best place to post how cute your dog is or how artsy your brunch looks. Not that people would hate it, we all love cute puppies, but you won’t score many points with a potential recruiter or а future partner.</p> <p>The <strong>goal</strong> of a LinkedIn Story is to start a “lightweight conversation related to your work-life”, so unless it is a dog you have in your office or a brunch with a client or your team, maybe keep the content out of LinkedIn. </p> <div class="wp-block-image"><figure class="aligncenter size-large"><img decoding="async" width="1024" height="400" data-attachment-id="257" data-permalink="https://thelinkedblog.com/2021/linkedin-stories-the-3-deadly-sins-256/linkedin-stories/" data-orig-file="https://thelinkedblog.com/wp-content/uploads/2021/01/LinkedIn-Stories.png" data-orig-size="1209,472" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="LinkedIn-Stories" data-image-description="" data-image-caption="" data-medium-file="https://thelinkedblog.com/wp-content/uploads/2021/01/LinkedIn-Stories-300x117.png" data-large-file="https://thelinkedblog.com/wp-content/uploads/2021/01/LinkedIn-Stories-1024x400.png" src="https://thelinkedblog.com/wp-content/uploads/2021/01/LinkedIn-Stories-1024x400.png" alt="" class="wp-image-257" srcset="https://thelinkedblog.com/wp-content/uploads/2021/01/LinkedIn-Stories-1024x400.png 1024w, https://thelinkedblog.com/wp-content/uploads/2021/01/LinkedIn-Stories-300x117.png 300w, https://thelinkedblog.com/wp-content/uploads/2021/01/LinkedIn-Stories-768x300.png 768w, https://thelinkedblog.com/wp-content/uploads/2021/01/LinkedIn-Stories-154x60.png 154w, https://thelinkedblog.com/wp-content/uploads/2021/01/LinkedIn-Stories.png 1209w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>Here are some great examples of LinkedIn Stories.</figcaption></figure></div> <h4 class="wp-block-heading"><strong>Sin 2: Oversharing – posting way too much</strong> </h4> <p><a href="https://www.linkedin.com/in/lynntaylorconsulting/" target="_blank" rel="noreferrer noopener">Lynn Taylor</a>, the author of <a href="https://www.amazon.com/Tame-Your-Terrible-Office-Tyrant/dp/0470457643" target="_blank" rel="noreferrer noopener">“Tame Your Terrible Office Tyrant: How to Manage Childish Boss Behavior and Thrive in Your Job”</a>, advises users to consider LinkedIn and the content here “as a living résumé or a living business card”. You don’t just go around, passing one to everyone every time you enter a room. That would be very inappropriate. Then why would you post 10 pictures one after another on your LinkedIn Stories? </p> <p>Now there is a difference between posting seemingly random photos or videos from your day every two hours and posting 5 or more connected Stories to give value or make a point. <a rel="noreferrer noopener" href="https://www.linkedin.com/company/harvard-business-review/" target="_blank">Harvard Business Review </a>recently did the latter with a series of Stories about the 5 questions you should ask when starting a new job and they were awesome!</p> <figure data-carousel-extra='{"blog_id":1,"permalink":"https:\/\/thelinkedblog.com\/2021\/linkedin-stories-the-3-deadly-sins-256\/"}' class="wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex"><ul class="blocks-gallery-grid"><li class="blocks-gallery-item"><figure><img decoding="async" width="2000" height="1600" data-attachment-id="258" data-permalink="https://thelinkedblog.com/2021/linkedin-stories-the-3-deadly-sins-256/1-2/" data-orig-file="https://thelinkedblog.com/wp-content/uploads/2021/01/1.png" data-orig-size="2000,1600" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="1" data-image-description="" data-image-caption="" data-medium-file="https://thelinkedblog.com/wp-content/uploads/2021/01/1.png" data-large-file="https://thelinkedblog.com/wp-content/uploads/2021/01/1.png" src="https://thelinkedblog.com/wp-content/uploads/2021/01/1.png" alt="" data-id="258" data-full-url="https://thelinkedblog.com/wp-content/uploads/2021/01/1.png" data-link="https://thelinkedblog.com/2021/linkedin-stories-the-3-deadly-sins-256/1-2/" class="wp-image-258"/></figure></li><li class="blocks-gallery-item"><figure><img loading="lazy" decoding="async" width="2000" height="1600" data-attachment-id="259" data-permalink="https://thelinkedblog.com/2021/linkedin-stories-the-3-deadly-sins-256/attachment/2/" data-orig-file="https://thelinkedblog.com/wp-content/uploads/2021/01/2.png" data-orig-size="2000,1600" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="2" data-image-description="" data-image-caption="" data-medium-file="https://thelinkedblog.com/wp-content/uploads/2021/01/2.png" data-large-file="https://thelinkedblog.com/wp-content/uploads/2021/01/2.png" src="https://thelinkedblog.com/wp-content/uploads/2021/01/2.png" alt="" data-id="259" data-link="https://thelinkedblog.com/2021/linkedin-stories-the-3-deadly-sins-256/attachment/2/" class="wp-image-259"/></figure></li><li class="blocks-gallery-item"><figure><img loading="lazy" decoding="async" width="2000" height="1600" data-attachment-id="260" data-permalink="https://thelinkedblog.com/2021/linkedin-stories-the-3-deadly-sins-256/3-2/" data-orig-file="https://thelinkedblog.com/wp-content/uploads/2021/01/3.png" data-orig-size="2000,1600" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="3" data-image-description="" data-image-caption="" data-medium-file="https://thelinkedblog.com/wp-content/uploads/2021/01/3.png" data-large-file="https://thelinkedblog.com/wp-content/uploads/2021/01/3.png" src="https://thelinkedblog.com/wp-content/uploads/2021/01/3.png" alt="" data-id="260" data-link="https://thelinkedblog.com/2021/linkedin-stories-the-3-deadly-sins-256/3-2/" class="wp-image-260"/></figure></li></ul></figure> <p><strong>Posting too much makes people think you may be a bit too greedy for attention or even worse – make them wonder when you find time to work.</strong> </p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"><p>ProTip:<strong><em> </em></strong>If you genuinely love and want to share many things on LinkedIn, divide them info different formats. Be creative!</p></blockquote> <h4 class="wp-block-heading"><strong>Sin 3: Promoting only yourself, your brand, your products</strong> </h4> <p>To use a social platform without its values and its audience, is like wearing a three-piece suit to a garden party – “We see you just fine, but you missed the mark”. LinkedIn is a platform where professionals come together to cooperate and to share not just their brand, products and achievements, but also inspiring examples from others. </p> <p><strong>Sharing only “Me!”-oriented content is boring for your audience and would also make you look self-absorbed</strong>. </p> <p>Thank you for reading this article! Feel free to share some of the LinkedIn sins you consider “deadly”. </p> <p><em>The Linked Blog is here to help you or your brand have the best possible LinkedIn presence, so feel free to contact us if you need help! See what else we can do for you <a rel="noreferrer noopener" href="https://thelinkedblog.com/about/" target="_blank">here</a>.</em></p> <div class="sharedaddy sd-sharing-enabled"><div class="robots-nocontent sd-block sd-social sd-social-icon sd-sharing"><h3 class="sd-title">Share this:</h3><div class="sd-content"><ul><li class="share-linkedin"><a rel="nofollow noopener noreferrer" data-shared="sharing-linkedin-256" class="share-linkedin sd-button share-icon no-text" href="https://thelinkedblog.com/2021/linkedin-stories-the-3-deadly-sins-256/?share=linkedin" target="_blank" title="Click to share on LinkedIn" ><span></span><span class="sharing-screen-reader-text">Click to share on LinkedIn (Opens in new window)</span></a></li><li class="share-facebook"><a rel="nofollow noopener noreferrer" data-shared="sharing-facebook-256" class="share-facebook sd-button share-icon no-text" href="https://thelinkedblog.com/2021/linkedin-stories-the-3-deadly-sins-256/?share=facebook" target="_blank" title="Click to share on Facebook" ><span></span><span class="sharing-screen-reader-text">Click to share on Facebook (Opens in new window)</span></a></li><li class="share-twitter"><a rel="nofollow noopener noreferrer" data-shared="sharing-twitter-256" class="share-twitter sd-button share-icon no-text" href="https://thelinkedblog.com/2021/linkedin-stories-the-3-deadly-sins-256/?share=twitter" target="_blank" title="Click to share on Twitter" ><span></span><span class="sharing-screen-reader-text">Click to share on Twitter (Opens in new window)</span></a></li><li class="share-telegram"><a rel="nofollow noopener noreferrer" data-shared="" class="share-telegram sd-button share-icon no-text" href="https://thelinkedblog.com/2021/linkedin-stories-the-3-deadly-sins-256/?share=telegram" target="_blank" title="Click to share on Telegram" ><span></span><span class="sharing-screen-reader-text">Click to share on Telegram (Opens in new window)</span></a></li><li class="share-email"><a rel="nofollow noopener noreferrer" data-shared="" class="share-email sd-button share-icon no-text" href="mailto:?subject=%5BShared%20Post%5D%20LinkedIn%20Stories%3A%20The%203%20Deadly%20Sins%20You%20Should%20Avoid&body=https%3A%2F%2Fthelinkedblog.com%2F2021%2Flinkedin-stories-the-3-deadly-sins-256%2F&share=email" target="_blank" title="Click to email a link to a friend" data-email-share-error-title="Do you have email set up?" data-email-share-error-text="If you're having problems sharing via email, you might not have email set up for your browser. 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