CINXE.COM

<!DOCTYPE html><html><head> <meta charset="UTF-8"><meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <meta name="viewport" content="width=device-width, minimum-scale=1, maximum-scale=1" /> <meta name="google-site-verification" content="VuBFdaiE5IFGiBLLqyuRAEHVYXOSXrW7KolQ2WLlk3E" /><meta name="yandex-verification" content="ab98d62832f19143" /> <meta name="msvalidate.01" content="047531B20DDA562E53A3964B4764C73C" />  <title>The State of Marketing Technology Solutions </title><meta name="description" content=" Transformation in the IT Operating Model Just five years ago, there were few marketing technology tools from which to choose and many of them were..."> <meta property="og:url" content="https://martech.cioapplications.com/cioviewpoint/the-state-of-marketing-technology-solutions-nid-969.html?utm_source=google&utm_campaign=cioapplications_topslider" /> <meta property="og:type" content="article" /> <meta property="og:title" content="The State of Marketing Technology Solutions" /> <meta property="og:description" content=" Transformation in the IT Operating Model Just five years ago, there were few marketing technology tools from which to choose and many of them were..." /> <meta property="og:image" content="https://www.cioapplications.com/newstransfer/upload/rsvufjohn-wiley450.jpg" /> <meta property="og:site_name" content="CIO Applications"><META NAME="ROBOTS" CONTENT="NOINDEX, DOFOLLOW"> <meta name="keyword" content="cioapplications magazine, technology solutions, solution providers, vendors technology magazine" /> <link rel="shortcut icon" type="image/png" href="/images/cioapplication.png" /><link rel='stylesheet' id='fonts-css' href='' type='text/css' media='all'/><link rel="stylesheet" id="fonts-css" href="/cssweb/css/font-awesome.min4906.css?ver=4.7" type="text/css" media="all"><link rel="stylesheet" id="fonts-css" href="/cssweb/css.css" type="text/css" media="all"><link rel="stylesheet" id="base-css" href="/cssweb/base4906.css" type="text/css" media="all"><link rel="stylesheet" id="bootstrap-css" href="/cssweb/bootstrap.css" type="text/css" media="all"><link rel="stylesheet" id="prettyPhoto-css" href="/cssweb/prettyPhoto4906.css" type="text/css" media="all"><link rel="stylesheet" id="EnFonto-css" href="/cssweb/style4906.css" type="text/css" media="all"><link rel="stylesheet" id="animate_custom-css" href="/cssweb/animate-custom4906.css" type="text/css" media="all"><link rel="stylesheet" id="main_css-css" href="/cssweb/main4906_v1.css" type="text/css" media="all"><link rel="stylesheet" id="responsive-css" href="/cssweb/responsive4906.css" type="text/css" media="all"><link rel="stylesheet" id="dark_style-css" href="/cssweb/dark4906.css" type="text/css" media="all"><link rel="stylesheet" id="skin_default-css" href="/cssweb/skins4906.css" type="text/css" media="all"><link rel="stylesheet" href="/autopop/css/style1.css" /><link rel="stylesheet" id="fonts-css" href="/cssweb/tech_css/jQuery.verticalCarousel.css" type="text/css" media="all"><link rel="stylesheet" id="fonts-css" href="/cssweb/tech_css/style.css" type="text/css" media="all"><link rel="stylesheet" type="text/css" href="/cssweb/cio_v1.css" media="screen,print" crossorigin="anonymous"><link href="/header/css/bootstrap_head.css" rel="stylesheet"><link href="/header/menu.css" rel="stylesheet"><link href="/header/css/font-awesome.css" rel="stylesheet"><link href="https://fonts.googleapis.com/css?family=Pacifico" rel="stylesheet"> <script src="/header/js/jquery.js"></script> <script src="/header/js/bootstrap.min.js"></script><script src="/header/js/search.js"></script><script type="text/javascript" src="/jsweb/jqueryb8ff.js"></script><script type="text/javascript" src="/jsweb/jquery_002.js"></script><script type="text/javascript" src="/jsweb/jquery-migrate.js"></script><style>.theiaStickySidebar:after {content: ""; display: table; clear: both;}a { outline: 0 none !important;}.border{padding:1px;background:linear-gradient(110deg,#aeb6ac 33%,rgba(0,0,0,0) 33%),linear-gradient(110deg,#000 35%,#aeb6ac 35%);background-size:400% 400%;height:Auto;background-position:13% 43%;-moz-animation:Gradient 5s ease infinite;float:left}.inner-cutout{padding:1px 0;display:block;background-color:#fff!important;margin:2px;padding-bottom:4px;height:auto;background:radial-gradient(#fff,#fff);background-size:300%;background-position:50% 50%}.knockout{vertical-align:middle;text-align:center;font-family:Pacifico,cursive;color:#fff;background:linear-gradient(110deg,#12741a 33%,rgba(0,0,0,0) 33%),linear-gradient(110deg,#000 34%,#12741a 34%);background-size:400%;-webkit-text-fill-color:transparent;-webkit-background-clip:text}.knockout{animation:Gradient 5s ease infinite;-webkit-animation:Gradient 15s ease infinite;-moz-animation:Gradient 5s ease infinite}.close-thanks{cursor:pointer;position:relative;top:0;right:0;transform:translate(0,-50%);left:6px;background-color:#007205;border-radius:50%;width:18px;height:21px;text-align:center;float:right!important;font-size:20px!important;font-weight:200!important;line-height:1;color:#fff!important;text-shadow:0 1px 0 #fff!important;opacity:1!important}.close:hover{background:#bbb}@-webkit-keyframes Gradient{0%{background-position:30% 50%}50%{background-position:25% 50%}100%{background-position:30% 50%}} blockquote, .quote blockquote{display:-webkit-box;}.closee{position:absolute;top:50%;right:0;transform:translate(0,-50%);display:block;padding:4px 8px;min-width:100px;margin-left:5px;border-radius:5px;cursor:pointer;color:#000;text-align:center;background-color:#ddd;margin-right:30px}.truncate1l,.truncate2l,.truncate3l{display:-webkit-box;-webkit-box-orient:vertical;overflow:hidden;text-overflow:ellipsis;max-height:unset}.closee:hover{background:#bbb}.footer{position:fixed;left:0;bottom:0;width:100%;color:#fff;text-align:left;z-index:999999999;background:#4f5760;padding-left:15px;padding-top:10px;padding-bottom:10px}.truncate3l{-webkit-line-clamp:3}.truncate1l{-webkit-line-clamp:1}.truncate2l{-webkit-line-clamp:2} .cat-blocks .cattitle {background: rgba(0,0,0,0) url(https://www.cioapplications.com/images/sep.png) repeat-x scroll center center; margin: 5px 0 10px;position: relative;}</style><script async src="https://www.googletagmanager.com/gtag/js?id=G-2BG6K4M1MF"></script><script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-2BG6K4M1MF');</script> <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','https://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-67800766-1', 'auto'); ga('send', 'pageview'); </script><script type='text/javascript'> var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; (function() { var gads = document.createElement('script'); gads.async = true; gads.type = 'text/javascript'; var useSSL = 'https:' == document.location.protocol; gads.src = (useSSL ? 'https:' : 'http:') + '//www.googletagservices.com/tag/js/gpt.js'; var node = document.getElementsByTagName('script')[0]; node.parentNode.insertBefore(gads, node); })();</script><script async src="https://www.googletagmanager.com/gtag/js?id=G-8BG22ZNFJK"></script><script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-8BG22ZNFJK');</script><script type='text/javascript'> googletag.cmd.push(function() { googletag.defineSlot('/196957289/esadvisor-right-300x250', [300, 250], 'div-gpt-ad-1458896432575-0').addService(googletag.pubads()); googletag.defineSlot('/196957289/cioadvisor-top-728x90', [728, 90], 'div-gpt-ad-1459490067903-0').addService(googletag.pubads()); googletag.defineSlot('/196957289/cyber-cio-app-20-ad', [728, 90], 'div-gpt-ad-1492670387406-0').addService(googletag.pubads()); googletag.defineSlot('/196957289/internetoftings-ad-1', [728, 90], 'div-gpt-ad-1493097085142-0').addService(googletag.pubads()); var adSlot = googletag.defineSlot('/196957289/CIOapplicationshomepageads', [728, 90], 'div-gpt-ad-1554369341421-0').addService(googletag.pubads()); googletag.defineSlot('/196957289/cioapplications.com-Top', [300, 250], 'div-gpt-ad-1559118784287-0').addService(googletag.pubads()); var bSlot = googletag.defineSlot('/196957289/CIOApplications_260x240', [260, 240], 'div-gpt-ad-1615202576984-0').addService(googletag.pubads()); googletag.defineSlot('/196957289/CIOApp-martech-predictive_analytics', [728, 90], 'div-gpt-ad-1617700261102-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.enableServices();googletag.pubads().addEventListener('slotRenderEnded', function(event) { if (event.slot === adSlot && !event.isEmpty) {document.getElementById('div-gpt-ad-1554369341421-0').style.display = 'block'; document.getElementById('ads-mobile-client-new').style.display = 'none';} else { document.getElementById('div-gpt-ad-1554369341421-0').style.display = 'none';document.getElementById('ads-mobile-client-new').style.display = 'block';} });googletag.pubads().enableSingleRequest(); googletag.enableServices();googletag.pubads().addEventListener('slotRenderEnded', function(event) { if (event.slot === bSlot && !event.isEmpty) {document.getElementById('div-gpt-ad-1615202576984-0').style.display = 'block'; document.getElementById('right_banner').style.display = 'none';} else { document.getElementById('div-gpt-ad-1615202576984-0').style.display = 'none';document.getElementById('right_banner').style.display = 'block';} });});</script> <style>.demo5.demof { display: none; }</style> <script type="text/javascript">_atrk_opts = { atrk_acct:"CrQFw1ah9W20em", domain:"cioapplications.com",dynamic: true};(function() { var as = document.createElement('script'); as.type = 'text/javascript'; as.async = true; var s = document.getElementsByTagName('script')[0];s.parentNode.insertBefore(as, s); })();</script>  </head><body oncopy="return OnCopy();" class="home page-template-default page page-id-369"> <input type="hidden" value="cat_description" class="screen" id="screen_val"> <div class="background-cover"></div> <div id="wrap" class="grid_1200 "> <div class="wrap-content"> <div class="clearfix"></div> <div class="clearfix"></div> <link href="//netdna.bootstrapcdn.com/font-awesome/4.0.3/css/font-awesome.css" rel="stylesheet"><link href="https://www.cioapplications.com/cssweb/font-awesome.min.css" rel="stylesheet"/> <link rel="stylesheet" type="text/css" href="/cssweb/styles.css" /> <style>@media screen and (max-width:500px){ .advertise{display: initial !important; }}li [class^="icon-"], .nav li [class^="icon-"], li [class*=" icon-"], .nav li [class*=" icon-"] { display: inline-block; text-align: center; background: linear-gradient(to bottom,#ec2027 0%,#ec2027 0%,#c22125 51%, #5f0c0f 100%) !important;} .navbar{border-radius:0;margin-bottom:0!important}.icon-list{font-family:"Open Sans",helvetica,arial!important}.breaking-news-title{margin-left:0}.navbar-collapse{padding-left:0!important;padding-right:0!important}ol,ul{margin-top:0;margin-bottom:0}.top-header .navigation>div>ul>li,.top-header .navigation>div>ul>li>a{line-height:35px;font-size:12px;font-weight:400;background-color:transparent!important}#footer,.bottom-header,.breadcrumbs-main,.breaking-news,.top-footer,.top-header{border-bottom:1px solid #e9e9e9;border-top:1px solid #e9e9e9}.navigation.navigation-left{background-color:#fff!important;width:100%}#menu_cat{border:1px solid #000!important;padding:0 10px!important;font-size:12px;text-decoration:none;font-weight:600;text-transform:uppercase}#menu_cat a{color:#fff!important}.contact,li,ol,ul{list-style:none}@media screen and (min-width:320px) and (max-width:919px){.dropdown>a{margin-left:10px!important}}@media screen and (min-width:320px) and (max-width:1096px){.worldplus-ad.worldplus-ad-header-1{display:none!important}}@media screen and (min-width:601px) and (max-width:991px){.navigation_left.navigation_mobile.navigation_mobile_main{margin-top:0!important}}@media screen and (min-width:920px) and (max-width:991px){.navbar-default .navbar-nav>li>a{font-size:10px!important;padding:14px 7px!important}}@media screen and (min-width:992px) and (max-width:1107px){.navbar-default .navbar-nav>li>a{font-size:11px!important;padding:14px 7px!important}}@media screen and (min-width:320px) and (max-width:991px){.breaking-news-title,.contact{display:none!important}.worldplus-ad a img{width:100%!important}.rgn{padding-top:34px!important}#sitemap{left:0!important}}.container1 .jolly-content .box li a,.wdn-text-hidden{padding:0!important}.animatebox{border:1px solid #111;width:100%;transform:translate3d(-2000px,0,0) transform: translate3d(-100%,0,0) background:#f9f9f9!important}.animation{-webkit-animation-duration:.7s;-moz-animation-duration:.7s;-o-animation-duration:.7s;animation-duration:.7s;-webkit-animation-fill-mode:both;-moz-animation-fill-mode:both;-o-animation-fill-mode:both;animation-fill-mode:both}.rollIn{-webkit-animation-name:rollIn;-moz-animation-name:rollIn;-o-animation-name:rollIn;animation-name:rollIn}.wdn-text-hidden{font-size:0;width:1px;height:1px;display:inline-block;overflow:hidden;position:absolute!important;border:0!important;margin:0!important;clip:rect(1px,1px,1px,1px)}.search,.searching{display:inline-block;position:relative}.dropdown-menu{z-index:9999}.show-menu .icon-list,.show-menu .icon-list a{border-bottom:1px ridge #9b9797;transform:translate3d(0,0,0);transition:transform .8s cubic-bezier(.7, 0, .3, 1)}.searching{background:#3498db;color:#fff;border-radius:0;padding:9px 8px;font-size:18px;text-shadow:1px 1px 2px #21638f;box-shadow:inset 0 0 0 #21638f;transition:.5s;-webkit-transition:.5s;cursor:pointer;z-index:10;margin-bottom:0}.searching:hover{background:linear-gradient(to bottom,#ec2027 0,#ec2027 0,#c22125 51%,#5f0c0f 100%)!important;text-shadow:0 0 0 #21638f;box-shadow:inset 0 0 8px #21638f;transition:.5s;-webkit-transition:.5s}.search_form{background:#4f5760;position:absolute;z-index:0;padding:0 5px;right:0;top:15px;overflow:hidden;border-radius:0;width:20px;height:0;transition:height .2s ease-out .5s,top .2s ease-out .5s,padding .2s ease-out .5s,width .3s ease-out .2s;-webkit-transition:height .2s ease-out .5s,top .2s ease-out .5s,padding .2s ease-out .5s,width .3s ease-out .2s}.search_form form{opacity:0;transition:.3s ease-out;-webkit-transition:.3s ease-out}.search_form input{background:#fff;border:none;color:#000;font-weight:700}.search_form input[type=text]{width:145px;margin:0 1px 0 0;padding:0 5px 1px;min-height:24px;font-size:11px}.search_form input[type=submit]{text-transform:uppercase;font-size:11px;padding:0 5px;min-height:24px;margin:0;cursor:pointer;background-color:#4f5760;color:#fff}.search_box{visibility:hidden}.search_box:checked~.search_form{width:213px;height:32px;padding:4px;top:35px;transition:height .2s ease-out,top .2s ease-out,padding .2s ease-out,width .3s ease-out .2s;-webkit-transition:height .2s ease-out,top .2s ease-out,padding .2s ease-out,width .3s ease-out .2s}.search_box:checked~.search_form form{opacity:1;transition:.3s ease-out .5s;-webkit-transition:.3s ease-out .5s}.top-header{border-top:0 solid #e9e9e9!important}.menu-button{position:relative;height:25px!important;width:25px!important;margin-top:-7px}.container1 .jolly-content .box li{padding:10px;line-height:24px!important}.container1 .dropdown-menu,.navbar-default .jolly-content{padding:15px!important}@media screen and (min-width:200px) and (max-width:991px){.statcls{display:none!important}}.dropdown a{padding:14px 12px!important}.navbar{border:0!important}.col-md-offset-1{margin-left:9.2%!important}.navbar-default #navbar_change>li>a{font-size:11px!important;padding-left:9px!important}.regionTabs .tabs li{list-style-type:none;float:left;text-align:center}.regionTabs .tabs a{display:block;text-decoration:none;padding:3px 12px;box-sizing:border-box;border-radius:7px 7px 0 0;font-weight:700;font-size:11px;letter-spacing:1px;color:#fff!important;font-family:Arial,Helvetica,sans-serif!important;width:7rem}.regionTabs .tabs .active{background-color:#e30613!important}@media only screen and (max-width: 1040px) {.lo-responsive .lo-logo {width: 138px!important;height: 101px!important;float: none; background-size: auto 100px!important;}} .tabs > li > a:hover { color: #fff !important; opacity: 1; background: linear-gradient(to bottom,#ec2027 0%,#ec2027 0%,#c22125 51%,#5f0c0f 100%) !important;}@media screen and (max-width: 991px) { .rgn { padding-top: 21px !important; }}@media screen and (max-width: 919px) {.navbar-collapse{padding-left:15px!important;padding-right:15px!important}}</style> <script> function readCookie(name) { var nameEQ = name + "="; var ca = document.cookie.split(';'); for (var i = 0; i < ca .length; i++) { var c = ca[i]; while (c.charAt(0) == ' ') c = c.substring(1, c.length); if (c .indexOf(nameEQ) == 0) return c.substring(nameEQ.length, c.length); } return null; } function googleTranslateElementInit() { var value = readCookie('countrycode'); if (value == 'Europe') { value_cook = 'en,fr,ro,hu,de,ru,es,tr,it,bg'; } else if (value == 'APAC') { value_cook = 'en,zh-TW,ja,ko'; } else if (value == 'CANADA') { value_cook = 'en,fr'; } else if (value == 'LATAM') { value_cook = 'en,es,pt'; } new google.translate .TranslateElement({ pageLanguage: 'auto', includedLanguages: value_cook, layout: google .translate.TranslateElement.InlineLayout.SIMPLE, autoDisplay: true }, 'google_translate_element'); }</script> <header id="header" class="header-1"> <div class="cio lo-responsive "><header class="lo-header"><div class="lo-header_content"><div class="col-md-12" id="top_most" style="display:flex;"><div class="col-md-2 col-sm-10 col-xs-12 logx" style="padding-left: 0;"> <a href="https://www.cioapplications.com/" class="lo-logo"><img src="https://www.cioapplications.com/images/logo.png" title="CIO Applications" alt="CIO Applications"/></a> </div> <div style="text-align:left;margin-top: 12px;" class="col-md-8"><div id="advert" class="adplugg-tag" data-adplugg-access-code="A48225855" data-adplugg-zone="cioapplications_top_ads"></div> <script async src="//www.adplugg.com/serve/js/ad.js"></script><script>(AdPlugg=window.AdPlugg||[]).push({});</script> </div> <div class="col-md-2 col-sm-2" id="sitemap" style="padding-left: 0;padding-right: 0;display: flex;left: 34px;float:right;padding-top: 11px;"> <a class="advertise" style="display: block ruby;" href="https://www.cioapplications.com/advertise-with-us/"><p class="tophe1" style="padding-bottom: 0px;padding-top: 0px;margin-bottom: 0px !important;margin-top: 0; padding-right: 7px;font-size: 12px !important;padding-left: 7px;letter-spacing:1px;color:#fff !important;background-color: #ec2027;font-weight: 600;text-align: center !important;border-bottom: none !important;line-height: 20px !important;">Advertise</p><p class="tophe1" style="padding-bottom: 0px;padding-top: 0px;margin-bottom: 0;margin-top: 0;padding-right: 7px;font-size: 12px !important;padding-left: 7px;letter-spacing:1px;color:#fff !important;background-color: #231f20;font-weight: 600;text-align: center !important;border-bottom: none !important;line-height: 20px !important;">with us</p> </a> </div> </div> <div class="tabbedPanels regionTabs col-md-12" style="padding-left: 0px;"><ul class="tabs" style="padding-left: 5px; padding-bottom:2px;"> <li><a href="#" class="tabOne active " style="background-color: #000;;" onclick="createCookie1();" >U.S.</a></li> <li style="padding-left: 1px;"><a href="https://www.cioapplicationseurope.com/" class="tabThree inactive" style="background-color: #000;">Europe</a></li> <li style="padding-left: 1px;" ><a href="#" class="tabOne " style="background-color: #000;" onclick="createCookie_canada();" >CANADA</a></li> <li style="padding-left: 1px;" ><a href="#" class="tabOne " style="background-color: #000;" onclick="createCookie_latam();" >LATAM</a></li> </ul> </div> <div class="col-md-12 rgn" style="padding-left:0;padding-right:0;"><div class="description" style="padding-bottom: 0;padding-top: 0;"> <div class="jolly white-style menu-tael"><nav class="navbar navbar-default" role="navigation"><div class="navbar-header"><button type="button" class="navbar-toggle collapsed" data-toggle="collapse" data-target=".navbar-collapse"> <span class="sr-only">Toggle navigation</span> <span class="icon-bar"></span> <span class="icon-bar"></span> <span class="icon-bar"></span> </button> </div> <div class="navbar-collapse collapse"> <ul class="nav navbar-nav" id="navbar_change" style="width: 100%;"><li class="dropdown "><a href="https://www.cioapplications.com/">Home</a> </li> <li id="" class=" dropdown jolly-full active"> <a href="#" data-toggle="dropdown" class="dropdown-toggle">Applications <b class="dropme"></b></a> <ul class="dropdown-menu"><li class=""><div class="jolly-content animatebox animation rollIn" style="visibility: visible;"> <div class="row" style="overflow-y:auto;max-height:350px;"> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://business-intelligence.cioapplications.com" title="Business Intelligence"> Business Intelligence </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://chatbot.cioapplications.com" title="Chatbot"> Chatbot </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://collaboration.cioapplications.com" title="Collaboration">Collaboration </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://customer-experience-management.cioapplications.com" title="Customer Experience Management"> CEM </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://diesel-particulate-filter.cioapplications.com" title="Diesel Particulate Filter"> Diesel Particulate Filter </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://digital-manufacturing.cioapplications.com" title="Digital Manufacturing">Digital Manufacturing </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://enterprise-asset-management.cioapplications.com" title="Enterprise Asset Management"> EAM </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://grc.cioapplications.com" title="GRC">GRC </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://human-resources.cioapplications.com" title="Human Resources">Human Resources </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://insurtech.cioapplications.com" title="InsurTech">InsurTech </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://it-infrastructure.cioapplications.com" title="IT Infrastructure">IT Infrastructure </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://it-service-management.cioapplications.com" title="IT Service Management">IT Service Management </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://low-code-platform.cioapplications.com" title="Low Code Platform">Low Code Platform </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://mapping.cioapplications.com" title="Mapping">Mapping </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://martech.cioapplications.com" title="MarTech">MarTech </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://operations-management-firm.cioapplications.com" title="Operations Management Firm"> Operations Management Firm </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://patent-management.cioapplications.com" title="Patent Management">Patent Management </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://portal-software.cioapplications.com" title="Portal Software"> Portal Software </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://sales.cioapplications.com" title="Sales">Sales </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://software-testing.cioapplications.com" title="Software Testing">Software Testing </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://supply-chain.cioapplications.com" title="Supply Chain">Supply Chain </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://unified-data-management.cioapplications.com" title="Unified Data Management">Unified Data Management </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://voice-recognition.cioapplications.com" title="Voice Recognition">Voice Recognition </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://workflow-automation.cioapplications.com" title="Workflow Automation"> Workflow Automation </a></li> </ul> </div> </div> </div> </div> </li></ul> </li> <li id="" class=" dropdown jolly-full "> <a href="#" data-toggle="dropdown" class="dropdown-toggle">Verticals <b class="dropme"></b></a> <ul class="dropdown-menu"><li class=""><div class="jolly-content animatebox animation rollIn" style="visibility: visible;"> <div class="row" style="overflow-y:auto;max-height:350px;"> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://casino.cioapplications.com" title="Casino">Casino </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://field-service.cioapplications.com" title="Field Service">Field Service </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://fintech.cioapplications.com" title="Fintech"> Fintech </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://government.cioapplications.com" title="Government">Government </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://healthcare.cioapplications.com" title="Healthcare">Healthcare </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://legal.cioapplications.com" title="Legal">Legal </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://logistics.cioapplications.com" title="Logistics">Logistics </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://utilities.cioapplications.com" title="Utilities">Utilities </a></li> </ul> </div> </div> </div> </div> </li></ul> </li> <li id="" class=" dropdown jolly-full "> <a href="#" data-toggle="dropdown" class="dropdown-toggle">Technologies <b class="dropme"></b></a> <ul class="dropdown-menu"><li class=""><div class="jolly-content animatebox animation rollIn" style="visibility: visible;"> <div class="row" style="overflow-y:auto;max-height:350px;"> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://agile.cioapplications.com" title="Agile">Agile </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://api.cioapplications.com" title="API">API </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://artificial-intelligence.cioapplications.com" title="Artificial Intelligence">Artificial Intelligence </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://cyber-security.cioapplications.com" title="Cyber Security">Cyber Security </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://data-analytics.cioapplications.com" title="Data Analytics">Data Analytics </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://data-center.cioapplications.com" title="Data Center">Data Center </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://digital-transformation.cioapplications.com" title="Digital Transformation">Digital Transformation </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://enterprise-architecture.cioapplications.com" title="Enterprise Architecture"> Enterprise Architecture </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://image-recognition.cioapplications.com" title="Image Recognition">Image Recognition </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://internet-of-things.cioapplications.com" title="IoT">IoT </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://machine-learning.cioapplications.com" title="Machine Learning">Machine Learning </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://robotic-process-automation.cioapplications.com" title="Robotic Process Automation">Robotic Process Automation </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://wireless.cioapplications.com" title="Wireless">Wireless </a></li> </ul> </div> </div> </div> </div> </li></ul> </li> <li id="" class=" dropdown jolly-full "> <a href="#" data-toggle="dropdown" class="dropdown-toggle">Eco System <b class="dropme"></b></a> <ul class="dropdown-menu"><li class=""><div class="jolly-content animatebox animation rollIn" style="visibility: visible;"> <div class="row" style="overflow-y:auto;max-height:350px;"> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://amazon.cioapplications.com" title="Amazon Cloud"> Amazon </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://esri.cioapplications.com" title="Esri">Esri </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://netsuite.cioapplications.com" title="NetSuite">NetSuite </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://oracle.cioapplications.com" title="Oracle">Oracle </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://salesforce.cioapplications.com" title="Salesforce">Salesforce </a></li> </ul> </div> </div> <div class="col-md-3"> <div class="box"> <ul> <li><a href="https://sap.cioapplications.com" title="SAP">SAP </a></li> </ul> </div> </div> </div> </div> </li></ul> </li> <li class="dropdown "> <a href="https://www.cioapplications.com/vp/"> Vendors</a> </li><li class="dropdown"> <a href="https://www.cioapplications.com/news/">News </a> </li> <li class="dropdown "> <a href="https://www.cioapplications.com/conference/"> conferences </a> </li> <li class="dropdown "><a href="https://www.cioapplications.com/whitepaper/">Whitepaper</a> </li> <li class="dropdown "><a href="https://www.cioapplications.com/newsletter/">Newsletter</a> </li> <li class="dropdown"><a href="https://www.cioapplications.com/awards/">Awards</a> </li> <li> </li> <li style="float:right;display:flex"> <div class="search"> <input class="search_box" id="search_box" style="margin-top: 11px;" type="checkbox"> <label class="icon-search searching" for="search_box" style="width: 36px;"></label> <div class="search_form" style="margin-top: 2px;z-index: 9999;"> <form class="form-wrapper-2 cf" method="post" action="/searchnews.php" id="searchform" autocomplete="off" style="display: inline-block;position: relative;z-index: 999999999;"> <input type="text" placeholder="Search here..." id="newssearchval" name="newssearchval" class="ft" onfocus="if(this.value=='Search') this.value='';" onblur="if(this.value=='') this.value='Search';" value="" onkeyup="return Press_Enter()"><input value="search" type="submit" class="fs" id="newssearchval_button"> </form> </div> </div> </li> </ul> </div> </nav> </div> </div> </div> <div style="float: left;width: 100%;text-align: center;margin: 5px auto;background-color: #fff;"><div class="top-header main-block top-header-3"> <div class="container1"> <div class="description" style="padding-top: 0px;"> <div class="jolly white-style menu-tael statcls"> <nav role="navigation" class="navbar navbar-default" style="background: #fff !important;"> <div class="navbar-collapse collapse"> <ul class="nav navbar-nav "> <li class="header1"> <div class="breaking-news-title"> <h3 class="title">Specials</h3> </div> </li> <li id="" class="dropdown jolly-full"> <a href="#" data-toggle="dropdown" class="dropdown-toggle" style="background: #fff !important;"> <img class="menu-button" id="open-button" src="https://www.cioapplications.com/images/toggleIcon.png" title="Menu" alt="Menu"> </a> <ul class="dropdown-menu" style="background: transparent !important;margin-top: -55px;"> <li style="padding-right: 0;padding-left: 0;" class="col-md-offset-1 col-md-11"> <div class="jolly-content animatebox animation rollIn" style="visibility: visible;padding-top: 0px;"> <div class="row"> <div class="col-md-3" style="float: left;"> <div class="box"> <ul> <li> <a href="https://internet-of-things.cioapplications.com" title="IoT"> IoT</a> </li> </ul> </div> </div> </div> </div> </li> </ul></li> <li class="dropdown"><a href="https://legal.cioapplications.com" style='color: #000 !important;text-transform: none;font-size: 14px;font-weight: 300;background: #fff !important; font-family: "Open Sans", helvetica, arial;'>Legal</a></li> <li class="dropdown"><a href="https://government.cioapplications.com" style='color: #000 !important;text-transform: none;font-size: 14px;font-weight: 300;background: #fff !important; font-family: "Open Sans", helvetica, arial;'>Government</a></li> <li class="dropdown"><a href="https://software-testing.cioapplications.com" style='color: #000 !important;text-transform: none;font-size: 14px;font-weight: 300;background: #fff !important; font-family: "Open Sans", helvetica, arial;'>Software Testing</a></li> <li class="dropdown"><a href="https://supply-chain.cioapplications.com" style='color: #000 !important;text-transform: none;font-size: 14px;font-weight: 300;background: #fff !important; font-family: "Open Sans", helvetica, arial;'>Supply Chain</a></li> <li class="dropdown"><a href="https://utilities.cioapplications.com" style='color: #000 !important;text-transform: none;font-size: 14px;font-weight: 300;background: #fff !important; font-family: "Open Sans", helvetica, arial;'>Utilities</a></li> <li class="dropdown"><a href="https://sap.cioapplications.com" style='color: #000 !important;text-transform: none;font-size: 14px;font-weight: 300;background: #fff !important; font-family: "Open Sans", helvetica, arial;'>SAP</a></li> <li class="dropdown"><a href="https://diesel-particulate-filter.cioapplications.com" style='color: #000 !important;text-transform: none;font-size: 14px;font-weight: 300;background: #fff !important; font-family: "Open Sans", helvetica, arial;'>Diesel Particulate Filter</a></li> </ul> </div> </nav> </div> </div><nav class="navigation_left navigation_mobile navigation_mobile_main"> <div class="navigation_mobile_click">Specials</div><ul><li class="header"> <div class="breaking-news-title"> <h3 class="title">Specials</h3> </div> </li> <li><a href="https://internet-of-things.cioapplications.com">IoT</a></li> </ul> </nav> </div></div></div></div></header></div></header> <script src="/jsweb/classie.js"></script><script src="/jsweb/main.js"></script><script src="/jsweb/script.js"></script> <script type="text/javascript"> $(document).ready(function () { if(!$('#div-gpt-ad-1554369341421-0').is(':visible') && !$('#div-gpt-ad-1554369341421-0').is(':visible') && !$('#div-gpt-ad-1554369341421-0').is(':visible') ) { $("#staticads").show(); } else{ $("#staticads").hide(); } }); function createCookie1() { $.cookie('countrycode', 'US', { expires: 1, path: '/', domain: '.cioapplications.com' }); location.replace("https://www.cioapplications.com"); } function createCookie_apac() { $.cookie('countrycode', 'APAC', { expires: 1, path: '/', domain: '.cioapplications.com' }); location.replace("https://www.cioapplications.com"); } function createCookie_canada() { $.cookie('countrycode', 'CANADA', { expires: 1, path: '/', domain: '.cioapplications.com' }); location.replace("https://www.cioapplications.com"); } function createCookie_latam() { $.cookie('countrycode', 'LATAM', { expires: 1, path: '/', domain: '.cioapplications.com' }); location.replace("https://www.cioapplications.com"); } </script> <div class="main-sections"> <div id="sections-id-2" style="" class="sections-content sections-builder sections sections-right-sidebar"> <div class="container"> <div class="row navi"><div class=""> <style type="text/css">#breadcrumbs-one { border-radius: 5px !important; overflow: hidden !important; width: 100% !important;}ol, ul, li { list-style: outside none none;}#breadcrumbs-one li { float: left;}#breadcrumbs-one a::after, #breadcrumbs-one a::before { border-bottom: 1.5em solid transparent; border-left: 1em solid; border-top: 1.5em solid transparent; content: ""; margin-top: -1.5em; position: absolute; right: -1em; top: 50%;}#breadcrumbs-one a::before { border-left-color: #ccc; right: -1.1em; z-index: 1;}#breadcrumbs-one a::after { border-left-color: #ddd; z-index: 2;}#breadcrumbs-one .current::after, #breadcrumbs-one .current::before { content: normal;}#breadcrumbs-one li:first-child a { border-radius: 5px 0 0 5px; padding-left: 1em;}#breadcrumbs-one a{ background-color: #ddd; background-image: linear-gradient(to right, #f5f5f5, #ddd); color: #444; float: left; font-size: 12px; padding: 0.2em 1em 0.2em 2em; position: relative; text-decoration: none; text-shadow: 0 1px 0 rgba(255, 255, 255, 0.5);}p { color: #000; font-size: 13px; line-height: 22px; margin: 0 0 2px; text-align: justify;}</style> <style type="text/css">#breadcrumbs-one { border-radius: 5px !important; overflow: hidden !important; width: 100% !important;}ol, ul, li { list-style: outside none none;}#breadcrumbs-one li { float: left;}#breadcrumbs-one a::after, #breadcrumbs-one a::before { border-bottom: 1.5em solid transparent; border-left: 1em solid; border-top: 1.5em solid transparent; content: ""; margin-top: -1.5em; position: absolute; right: -1em; top: 50%;}#breadcrumbs-one a::before { border-left-color: #ccc; right: -1.1em; z-index: 1;}#breadcrumbs-one a::after { border-left-color: #ddd; z-index: 2;}#breadcrumbs-one .current::after, #breadcrumbs-one .current::before { content: normal;}#breadcrumbs-one li:first-child a { border-radius: 5px 0 0 5px; padding-left: 1em;}#breadcrumbs-one a{ background-color: #ddd; background-image: linear-gradient(to right, #f5f5f5, #ddd); color: #444; float: left; font-size: 12px; padding: 0.2em 1em 0.2em 2em; position: relative; text-decoration: none; text-shadow: 0 1px 0 rgba(255, 255, 255, 0.5);}p { color: #000; font-size: 13px; line-height: 22px; margin: 0 0 2px; text-align: justify;}</style> <div class="col-md-12"> <ul id="breadcrumbs-one" style="margin-bottom:10px; width:300px;"> <li><a href="https://www.cioapplicationseurope.com/">Home</a></li> <li><a href="https://martech.cioapplications.com">MarTech</a></li> <li><a class="current">CIO Viewpoints</a></li> </ul> </div> </div> <script src="https://ajax.googleapis.com/ajax/libs/jquery/1.7.1/jquery.min.js" type="text/javascript"></script><script language="javascript" type="text/javascript" src="https://www.cioapplications.com/jsweb/news-all-jsc-v7.3.js"></script><style>@media only screen and (min-width:700px) and (max-width: 989px){.column-one-third{margin-left: 0 !important;}#emailval {width: 130px !important;}#composition1 {display: none !important;}#computing {display: none !important;}}@media only screen and (min-width:320px) and (max-width: 699px){#composition1 {display: none !important;}#computing {display: none !important;}}@media only screen and (min-width:320px) and (max-width: 479px){#arrow img { width: auto; }}@media only screen and (min-width:560px) and (max-width: 989px){#huge { width: 40%; float: left; margin-right: 10px;}}@media only screen and (max-width:731px){#catnamenew{ margin-top:20px;}.blue_button{padding: 6px 2px !important;}.red_button{margin-left: -6px !important;}}@media only screen and (max-width:480px){#catnamenew{ margin-top:20px;}}@media only screen and (max-width:790px){.adsbygoogle{margin-left: -22px !important;}}@media only screen and (min-width:1600px) and (max-width:2560px){ .content{width:93%;} #content_1,#content_2,#content_3,#content_4{width:98%;}.senior a> img{width:100%;}.senior{height:auto;} .content{width:93%;} #composition { height: 165px; margin: 0 auto !important; padding-bottom: 20px; padding-top: 0; width:86%;}.box1 { float:left; width:23% !important; min-height:0px; padding-bottom:0px; margin-right: 9px; margin-left: 9px; position: relative;}#arrow { float: left; padding-top: 6%; position: relative;}#slideInner{float: left;height: auto;position: relative;width: 96%;margin-right: -54px;}#computing{min-height:376px !important;} } @media only screen and (min-width:1301px) and (max-width:1599px){ .content{width:93%;} #content_1,#content_2,#content_3,#content_4{width:98%;}.senior a> img{width:100%;}.senior{height:auto;} .content{width:93%;} #composition { height: 165px; margin: 0 auto !important; padding-bottom: 20px; padding-top: 0; width:86%;}.box1 { float:left; width:23% !important; min-height:0px; padding-bottom:0px; margin-right: 9px; margin-left: 9px; position: relative;}#arrow { float: left; padding-top: 6%; position: relative;}#slideInner{float: left;height: auto;position: relative;width: 96%;margin-right: -43px;}} @media only screen and (min-width:1141px) and (max-width:1300px){ .content{width:98%; margin-left:0.6% !important; margin-right:2%; margin-top:auto; margin-bottom:auto !important;} #composition { height: 165px; margin: 0 130px !important; padding-bottom: 20px; padding-top: 0; width:86%;}.box1 { float:left; width:22.1% !important; min-height:0px; padding-bottom:0px; margin-right: 9px; margin-left: 9px; position: relative;}.senior a> img{width:100%;}.senior{height:auto;}#arrow { float: left; padding-top: 6%; position: relative;}#slideInner{float: left;height: auto; position: relative;width: 100%;margin-right: -41px;}} @media only screen and (min-width:1141px) and (max-width:1199px){#slideInner{margin-right: -60px !important;}}@media only screen and (min-width:1031px) and (max-width:1140px){ .content{width:98%; margin-left:0.6% !important; margin-right:2%; margin-top:auto; margin-bottom:auto !important;} #composition { height: 165px; margin: 0 auto !important; padding-bottom: 20px; padding-top: 0; width:86%;}.box1 { float:left; width:22.3% !important; min-height:0px; padding-bottom:0px; margin-right: 9px; margin-left: 9px; position: relative;}.senior a> img{width:100%;}.senior{height:auto;}#arrow { float: left; padding-top: 6%; position: relative;}#slideInner{float: left;height: auto;position: relative;width: 95%;margin-right: -40px;}}@media only screen and (min-width:990px) and (max-width:1030px){ .content{width:100% !important; float:left; margin-left:1.5% !important; margin-right:2% !important; margin-top:0 !important; margin-bottom:auto !important; position:relative} #composition { height: 165px; margin: 0 auto !important; padding-bottom: 20px; padding-top: 0; width:100%;}.box1 { float: left; width:22% !important; min-height:0px; padding-bottom:0px; position:relative; margin-right: 15px !important;}.senior a> img{width:100%;}.senior{height:auto;}#arrow {float: left;padding-top: 6%;position: relative;}#slideInner{float:left;height: auto;position: relative;width: 95%;margin-right: -54px;}}.senior { border: 1px solid #B9C5CE; padding: 5px;}#youngest { padding-bottom: 10px;font-weight: bolder;font-size: 17px;}h3{line-height: 19px; font-size: 13px;text-align: initial;font-weight: bolder;}#sldtext{font-size:14px;}</style> <div id="composition1" class="col-md-12 col-sm-12 col-xs-12" style="display:none;"><input type="hidden" value = 8 id="flag_val"/><div id="youngest"><span class="Georgia16">Editor's Pick </span><span class="Georgia10">(<span id="sldtext">1 - 4</span><span style="font-size:14px;"> of 8</span>) </span></div><div id="arrow"><a href="javascript:;" class="left_cntrl_top"><img src="/images/arrow1.png" alt="left" border="0" id="arr1"></a></div> <div id="slideInner"><div class="content" style="display: block; margin: 0px auto; width: 100%;" id="content_1"> <div class="box1" id="huge"> <div class="senior"><a href="https://martech.cioapplications.com/cioviewpoint/how-to-build-an-effective-content-strategy-others-will-envy-nid-7499.html?utm_source=google&utm_campaign=cioapplications_topslider" target="_top"><img src="https://www.cioapplications.com/newstransfer/upload/s811r450--6.jpg" alt="How To Build an Effective Content Strategy Others Will Envy" title="How To Build an Effective Content Strategy Others Will Envy" border="0"></a></div> <div class="senior1"><h3><a href="https://martech.cioapplications.com/cioviewpoint/how-to-build-an-effective-content-strategy-others-will-envy-nid-7499.html?utm_source=google&utm_campaign=cioapplications_topslider" target="_top" class="Georgia16" style="text-decoration:none;"> <span style="">How To Build an Effective Content Strategy Others Will Envy</span> <br> </a> <span class="Verdanabold" style="color:#000;font-size: 12px;font-weight: normal;">David Partain, Senior Vice President | Head of Marketing, Northern Trust</span> </h3></div> </div> <div class="box1" id="huge"> <div class="senior"><a href="https://martech.cioapplications.com/cioviewpoint/looking-past-the-trends-why-value-lies-in-the-convergence-of-technology-nid-2713.html?utm_source=google&utm_campaign=cioapplications_topslider" target="_top"><img src="https://www.cioapplications.com/newstransfer/upload/6gg1ha5450.jpg" alt="Looking Past the Trends: Why Value Lies in the Convergence of Technology" title="Looking Past the Trends: Why Value Lies in the Convergence of Technology" border="0"></a></div> <div class="senior1"><h3><a href="https://martech.cioapplications.com/cioviewpoint/looking-past-the-trends-why-value-lies-in-the-convergence-of-technology-nid-2713.html?utm_source=google&utm_campaign=cioapplications_topslider" target="_top" class="Georgia16" style="text-decoration:none;"> <span style="">Looking Past the Trends: Why Value Lies in the Convergence of...</span> <br> </a> <span class="Verdanabold" style="color:#000;font-size: 12px;font-weight: normal;">Steve Betts, Senior Vice President and Chief Information Officer, Blue Cross and Blue Shield and Health Care Service Corporation</span> </h3></div> </div> <div class="box1" id="huge"> <div class="senior"><a href="https://martech.cioapplications.com/cioviewpoint/the-nuances-of-marketing-nid-974.html?utm_source=google&utm_campaign=cioapplications_topslider" target="_top"><img src="https://www.cioapplications.com/newstransfer/upload/g0ah9uno450.jpg" alt="The Nuances of Marketing" title="The Nuances of Marketing" border="0"></a></div> <div class="senior1"><h3><a href="https://martech.cioapplications.com/cioviewpoint/the-nuances-of-marketing-nid-974.html?utm_source=google&utm_campaign=cioapplications_topslider" target="_top" class="Georgia16" style="text-decoration:none;"> <span style="">The Nuances of Marketing</span> <br> </a> <span class="Verdanabold" style="color:#000;font-size: 12px;font-weight: normal;">Dee Hadley, CMO, UNO Restaurants</span> </h3></div> </div> <div class="box1" id="huge"> <div class="senior"><a href="https://martech.cioapplications.com/cioviewpoint/how-tech-is-changing-just-about-everything-in-marketing-nid-972.html?utm_source=google&utm_campaign=cioapplications_topslider" target="_top"><img src="https://www.cioapplications.com/newstransfer/upload/pkcn7lenovo-cio450.jpg" alt="How Tech is Changing Just About Everything in Marketing" title="How Tech is Changing Just About Everything in Marketing" border="0"></a></div> <div class="senior1"><h3><a href="https://martech.cioapplications.com/cioviewpoint/how-tech-is-changing-just-about-everything-in-marketing-nid-972.html?utm_source=google&utm_campaign=cioapplications_topslider" target="_top" class="Georgia16" style="text-decoration:none;"> <span style="">How Tech is Changing Just About Everything in Marketing</span> <br> </a> <span class="Verdanabold" style="color:#000;font-size: 12px;font-weight: normal;">David Roman, SVP & CMO, Lenovo</span> </h3></div> </div> </div><div class="content" style="margin: 0px auto; width: 100%; display: none;" id="content_2"> <div class="box1" id="huge"> <div class="senior"><a href="https://martech.cioapplications.com/cxoinsights/automating-exchange-of-product-information-for-a-digital-future-nid-10351.html?utm_source=google&utm_campaign=cioapplications_topslider" target="_top"><img src="https://www.cioapplications.com/newstransfer/upload/qlvhl450.jpg" alt="Automating Exchange of Product Information for a Digital Future" title="Automating Exchange of Product Information for a Digital Future" border="0"></a></div> <div class="senior1"><h3><a href="https://martech.cioapplications.com/cxoinsights/automating-exchange-of-product-information-for-a-digital-future-nid-10351.html?utm_source=google&utm_campaign=cioapplications_topslider" target="_top" class="Georgia16" style="text-decoration:none;"> <span style="">Automating Exchange of Product Information for a Digital Future</span> <br> </a> <span class="Verdanabold" style="color:#000;font-size: 12px;font-weight: normal;">Magdalena Pyszkowski, Global Head of Market Management, Knauf Insulation</span> </h3></div> </div> <div class="box1" id="huge"> <div class="senior"><a href="https://martech.cioapplications.com/cxoinsights/how-enterprise-seo-technology-helps-deliver-a-successful-digital-shopper-experience-nid-7503.html?utm_source=google&utm_campaign=cioapplications_topslider" target="_top"><img src="https://www.cioapplications.com/newstransfer/upload/a0f0450.jpg" alt="How Enterprise SEO Technology Helps Deliver a Successful Digital Shopper Experience" title="How Enterprise SEO Technology Helps Deliver a Successful Digital Shopper Experience" border="0"></a></div> <div class="senior1"><h3><a href="https://martech.cioapplications.com/cxoinsights/how-enterprise-seo-technology-helps-deliver-a-successful-digital-shopper-experience-nid-7503.html?utm_source=google&utm_campaign=cioapplications_topslider" target="_top" class="Georgia16" style="text-decoration:none;"> <span style="">How Enterprise SEO Technology Helps Deliver a Successful Digital...</span> <br> </a> <span class="Verdanabold" style="color:#000;font-size: 12px;font-weight: normal;">Shaun Brown, SVP - Managing Dir & NA Shopper Marketing Discipline at Momentum Worldwide, Momentum Worldwide</span> </h3></div> </div> <div class="box1" id="huge"> <div class="senior"><a href="https://martech.cioapplications.com/cxoinsights/getting-around-the-marketing-world-nid-6682.html?utm_source=google&utm_campaign=cioapplications_topslider" target="_top"><img src="https://www.cioapplications.com/newstransfer/upload/49vbd408.jpg" alt="Getting Around the Marketing World" title="Getting Around the Marketing World" border="0"></a></div> <div class="senior1"><h3><a href="https://martech.cioapplications.com/cxoinsights/getting-around-the-marketing-world-nid-6682.html?utm_source=google&utm_campaign=cioapplications_topslider" target="_top" class="Georgia16" style="text-decoration:none;"> <span style="">Getting Around the Marketing World</span> <br> </a> <span class="Verdanabold" style="color:#000;font-size: 12px;font-weight: normal;">Kobi Ben Meir, Director of Marketing, Yalber</span> </h3></div> </div> <div class="box1" id="huge"> <div class="senior"><a href="https://martech.cioapplications.com/cxoinsights/why-mobile-marketing-represents-a-new-era-of-digital-marketing-nid-6681.html?utm_source=google&utm_campaign=cioapplications_topslider" target="_top"><img src="https://www.cioapplications.com/newstransfer/upload/uwtf2420.jpg" alt="Why Mobile Marketing Represents a New Era of Digital Marketing" title="Why Mobile Marketing Represents a New Era of Digital Marketing" border="0"></a></div> <div class="senior1"><h3><a href="https://martech.cioapplications.com/cxoinsights/why-mobile-marketing-represents-a-new-era-of-digital-marketing-nid-6681.html?utm_source=google&utm_campaign=cioapplications_topslider" target="_top" class="Georgia16" style="text-decoration:none;"> <span style="">Why Mobile Marketing Represents a New Era of Digital Marketing</span> <br> </a> <span class="Verdanabold" style="color:#000;font-size: 12px;font-weight: normal;">Kyle Keith, Vice President, Digital Marketing Manager at Cadence Bank, N.A.</span> </h3></div> </div> </div> </div> <div id="arrow"><a href="javascript:;" class="right_cntrl_top"><img src="/images/arrow.png" alt="right" border="0" id="arr2"></a></div></div> <script type="text/javascript">$(document).ready(function () {var flag_val = document.getElementById("flag_val").value;/* alert(flag_val); */if(flag_val < 8){ document.getElementById("arr1").style.display="none"; document.getElementById("arr2").style.display="none"; } else{ document.getElementById("arr1").style.display="block"; document.getElementById("arr2").style.display="block"; }}); </script><script type="text/javascript">var w = window.innerWidth;var h = window.innerHeight;var screen_width = screen.width; if(w==480 || w==320 || w==568 || w==980 || w==901 || w==601 || w==540){ document.getElementById("composition1").style.display="none"; document.getElementById("computing").style.display="none";}</script> </div><div class="row"><div class="with-sidebar-container sidebar-container-builder"> <div class="main-container col-md-8 " style="min-height: inherit;"> <div class="main" id="thanksmsg" style="display:none;margin-top: 15px;margin-left: 106px;"> <div class="border"> <div class="inner-cutout"> <p class="knockout" style="margin-top: 0px;margin-bottom: 1px;font-size: 14px;line-height: 1.2;padding: 5px;padding-left: 20px;padding-right: 20px;font-weight: normal;">Thank you for Subscribing to CIO Applications Weekly Brief</p> </div> </div> </div> <style>@media screen and (min-width: 720px){#byline_new{top: 46%;position: absolute;left: 0;}}@media screen and (min-width: 720px) and (max-width: 1199px) {#byline_new{top: 40% !important;}.img-with-text-below{width: 50% !important;}}@media screen and (min-width: 1200px){ .img-with-text-below{width: 30% !important;} }#byline_new{font-size:17px;}#desc_img_right > img {height:none !important;}ol, ul, li { list-style: outside none none;}#breadcrumbs-one li { float: left;}.quote-inner { min-height: unset;}#breadcrumbs-one a::after, #breadcrumbs-one a::before { border-bottom: 1.5em solid transparent; border-left: 1em solid; border-top: 1.5em solid transparent; content: ""; margin-top: -1.5em; position: absolute; right: -1em; top: 50%;}#breadcrumbs-one a::before { border-left-color: #ccc; right: -1.1em; z-index: 1;}#breadcrumbs-one a::after { border-left-color: #ddd; z-index: 2;}#breadcrumbs-one .current::after, #breadcrumbs-one .current::before { content: normal;}#breadcrumbs-one li:first-child a { border-radius: 5px 0 0 5px; padding-left: 1em;}#breadcrumbs-one a{ background-color: #ddd; background-image: linear-gradient(to right, #f5f5f5, #ddd); color: #444; float: left; font-size: 12px; padding: 0.2em 1em 0.2em 2em; position: relative; text-decoration: none; text-shadow: 0 1px 0 rgba(255, 255, 255, 0.5);}p { color: #000; font-size: 13px; line-height: 22px; margin: 0 0 10px !important; text-align: justify;}.text_style{ margin: 0 0 2px 0; line-height: 22px; font-size: 13px; color: #000; text-align: justify !important;}blockquote{ margin-bottom:0px;}#thumbwrap {position:relative;margin:75px auto;height: 160px;}.thumb img { margin:3px;float:left;}.thumb span { position:absolute;visibility:hidden;}.thumb:hover, .thumb:hover span { visibility:visible;top:-78px; left:-400px; z-index:1;}.thumb > img { width: 100%;}p > strong {margin-bottom: 0px !important;}@media screen and (max-width: 767px){.news-float{ width:300px !important; float:left !important; margin-right:10px !important;}}@media screen and (min-width: 320px){ #desc_part , p ,.text_style{ font-size: 14px !important; }}@media screen and (max-width: 479px){ #riz img{ width:auto !important; }}#desc_part{color: #000;font-size: 13px;line-height: 22px;margin: 0 0 10px !important;text-align: justify;}a:hover{color: #000 !important;} a {color: #000 !important;} #riz{margin-left: 15px !important;} /*@media screen and (min-width: 320px){ #desc_img_right{ width:100% !important; }}*/</style> <input type="hidden" name="nid" id="enid" value="969"><div class="row"><div class="col-md-12" id="newsdescr">  <div class=""><div id="borderlinestyle" style="margin-top: 0px !important;"><img style="width: 100%;" src="https://www.cioapplications.com/images/line.png"></div><div style="float: left;margin-right: 10px;"> </div><h1 style="font-size: 22px; line-height: 31px; font-weight:600; margin:3px 0;">The State of Marketing Technology Solutions</h1> <p> Clay Stobaugh, EVP & CMO, John Wiley & Sons</font></p>  <div id="innovation"><table width="592" border="0" style="border-bottom:0px; border-left:0px; border-right:0px; border-top:0px;"><tbody><tr><td valign="top" align="left" style="border-bottom:0px; border-left:0px; border-right:0px; border-top:0px;display: inline-flex;"> <div id="conference" style="width: 66px;"> <a href="https://twitter.com/share?text=The State of Marketing Technology Solutions#cioapplications via @CIOApplications&url=https://martech.cioapplications.com/cioviewpoint/the-state-of-marketing-technology-solutions-nid-969.html?utm_source=google&utm_campaign=cioapplications_topslider" class="twitter-share-button">Tweet</a> <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?'http':'https';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+'://platform.twitter.com/widgets.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitter-wjs');</script> </div> <div id="conference"> <div id="attend"> <script src="//platform.linkedin.com/in.js" type="text/javascript"> lang: en_US </script> <script type="IN/Share"></script> </div> </div> <div id="conference" style="line-height: 0px;"> <div id="fb-root"></div> <script>(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.async=true; js.src = "//connect.facebook.net/en_US/sdk.js#xfbml=1&appId=488639531237057&version=v2.0"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk')); </script> <div id="conference"> <div id="attend"> <div class="fb-share-button" data-href="" data-type="button"></div> </div> </div> </div> <div id="conference" style="width: 100px;"> <div id="conference"> <div id="attend"> <div class="g-plusone" data-annotation="none"></div> </div> </div> <script type="text/javascript"> (function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/platform.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); </script> </div> </td> </tr></tbody></table> </div>  <div id="borderlinestyle" style="margin-top: -31px !important;margin-bottom: 10px;"><img style="width: 100%;" src="https://www.cioapplications.com/images/line.png"></div></div> <div class="col-md-12" style="padding-left: 0px;padding-right: 0px;"><div class="section" id="desc_part"> <div class="section"> <div class="col-lg-5 col-md-5 col-sm-5"> <div class="text_style para-space"> <div class="news-float"><img alt="content-image" class="news-img-col news-img-col2" src="https://www.cioapplications.com/company_logos/6copn.john-wiley300.jpg" style="margin-bottom:10px; margin-right:10px" /><p class="head-new" style="font-size: 14px;font-weight: bold; color: #000; border-top: 1px dotted rgb(221, 221, 221); border-bottom: 1px dotted rgb(221, 221, 221); clear:left; line-height: 20px;">Clay Stobaugh, EVP & CMO, John Wiley & Sons</p></div> <strong>Transformation in the IT Operating Model</strong></p><p>Just five years ago, there were few marketing technology tools from which to choose and many of them were very light relative to their need. At Wiley, we realized that the tools were necessary but they were being were deployed uniquely by varied business units. At that time, we had not yet developed a consistent marketing technology strategy. Since then, the <strong><a href="https://www.martechoutlook.com/" target="_blank"><span style="color:#0000CD">marketing technology industry</span></a></strong> has exploded with offerings and matured as witnessed by the ongoing mergers and acquisitions within this space. The needs of our organization also matured. As a result, we initiated a global center of excellence with a dedicated Marketing Technology team that resides within Marketing and works in partnership with our IT team. Meanwhile, the marketing share of the IT budget continued to increase as we deployed new toolsets to support our modern marketing approach. To support this growth and the organization’s needs, we expanded the scope of our IT and Marketing Technology teams so they could help lead our selection process, support our businesses, and work in partnership, to facilitate our joint roadmap so that we can anticipate, prepare and deploy on time, on budget, and with minimum surprises!</p><p><strong>Hidden Complexities</strong></p><p>The cost and complexity of marketing technology tools continues to increase. It is no longer possible to justify their ownership based on “good to have.” These tools often require specialized skills training, new hires, complex roadmaps, and significant time investments; what I like to call the “hidden costs” of a new solution. Consequently, and justifiably, there is growing importance on proving an ROI on any marketing technology investment. Importantly, the ROI analysis must cover the total cost of ownership and not just the acquisition cost. This higher level of accountability requires our teams to agree on how and where the savings and the increased revenues are generated. This commitment then creates a level of accountability for how the technologists deliver against the plan. Accountability is clear and present in delivering an agreed ROI.</p><p><strong>Achieving a Mindset of Measurement</strong></p><p>The power of today’s marketing technology is our ability to achieve a mindset of measurement.</div> </div> <div class="col-lg-7 col-md-7 col-sm-7"> <div class="text_style"> <div class="quote"> <blockquote> <div class="quote-inner"> <p class="says">The power of today’s marketing technology is our ability to achieve a mindset of measurement</p> </div> </blockquote> </div> <br /> We can measure results, usage, cost, ROI, through-put, retention, volume, and velocity, to name a few. Importantly, we now focus on clear measurable goals with measurement of results against those goals. Having accountability shows value and eliminates any confusion. The ability to deliver clear results is the best way to achieve a mindset of measurement.</p><p><strong>Measuring the Project Deadline</strong></p><p>We do measure our teams on project deadlines because we have a culture of accountability. Accountability is one of our five core behaviors along with customer focus, collaboration, effective problem solving, and results orientation. Therefore, depending upon our initiative, we rely on continuous improvement, time motion studies, and cost per delivery, to name a few, as ways to measure our ability to deliver faster. Of course, beyond these measurements, we are also tracking that we are delivering better results, more cost effectively.</p><p><strong>Necessary Skills to be Successful in the New Marketing Landscape</strong></p><p>First, it is critical to never forget that the customer focus is the reason we exist. Our ability to meet their needs and solve their problems leads us to revenue and growth. With the customer, foremost in mind, we then can focus our skills on delivering programs that generate measurable results. Success is easy to understand when there are clear results. So, having the mindset to establish clear objectives and then demonstrate clear results will always work. Again, the word, “accountability” is critical to success. Marketing technology tools require investments and these investments must demonstrate a clear ROI to demonstrate success.</p><p><strong>Future Technology Innovation</strong></p><p>As I look to the future, I am excited and hopeful that there will continue to be industry changes that make current technology tools easier to deploy, use and measure. The explosive growth of solution offerings in the past several years has created complexity which, in turn, delays our time to market because we have to vet more offerings than ever before, we have to perform more complex ROI analysis, and our implementation times become extended. I do not seek technology innovation which becomes nothing more than ‘bloat-ware’ where features are added to increase perceived value. This is a challenge for many companies who then end-up with me-too product solutions and lose sight of their core value proposition. My desire is for them to solve core needs and to do it better, faster, easier, and cheaper. Too often, I see technology solutions lose sight of their competitive advantage as they add a bolt-on or integrate new acquisitions that are not ready for prime-time. In my crystal ball, I look to a future with easier solution integrations and vendors who become partners by demonstrating clear and demonstrable ROI on their offerings. I also hope to see fewer new technologies in search of a need when the real need is increasing the ROI from our existing tools.</p><p>Technology helps me prioritize my life. My key goal still remains the same: delivering best-practices for how to engage with our customers through Omni-channel and always-on marketing. It is complex and it is time consuming but it also delivers more actionable and measurable results than ever before. My life will truly change when attribution analysis becomes attainable in a meaningful and intuitive way. Ultimately, the tools that increase my productivity, solve my pain points and are intuitive to use are the ones central to my existence. All the others? I try to avoid them.</div> </div> </div> </div> </div></div> <style>#riz { float: left; margin-right: 30px; margin-top: 8px; }#riz h3 { display: inline-block; position: relative; padding: 0 14px; margin: 0; height: 27px; font-size: 11px; font-weight: normal; letter-spacing: 0.2px; line-height: 26px; text-transform: uppercase; background-color: #43A3D6; color:#fff; border-radius: 0px; margin: 2px 0 7px 8px;}</style> <section class="tag"> <div id="riz"> <img src="/images/tag_img_30_30.png" alt="tag" style="float:left;"/> <a href="https://www.cioapplications.com/roi/"><h3 class="title">ROI</h3></a> </div></section> </div> <script type="text/javascript">$(window).on('load', function() { var hig = $('#newsdescr').height(); console.log(hig); if(hig <=600) { $("#rightgoog").hide(); }if(hig <=1900) { $("#div-gpt-ad-1559118784287-0").hide(); } if(hig <=1600) { $(".xkyl").hide(); } if(hig <=1000) { $("#twit_embedded").hide(); }});</script> <script> setTimeout(function () { if (!document.querySelector('.adsbygoogle').querySelectorAll('iframe').length > 0) { document.querySelector('.adsbygoogle').remove(); }},1000*2);</script> <script type="text/javascript">var x = window.location.pathname.split('/');var secondLevelLocation = x[1];if(secondLevelLocation=="news"){$.get("https://ipinfo.io", function(response) {var rip=response.ip;var nid=document.getElementById("enid").value;$(document).ready(function() {var start = new Date();var s1=start.getHours();var s2=start.getMinutes();var s3=start.getSeconds();$(window).on('beforeunload',function() {var end = new Date();var e1=end.getHours();var e2=end.getMinutes();var e3=end.getSeconds();var min;var secounds;var hours=e1-s1;if(hours<0){ hours=hours+24;}if(e2>=s2){min=e2-s2;}else{ min=(e2+60)-s2; hours--;}if(e3>=s3){ secounds=e3-s3;}else{ secounds=(e3+60)-s3;min--; }var value1=hours;var value2=min;var value3=secounds; $.ajax({ type: 'GET', async: false, url: '/visitor_report_one.php?hour='+value1+'&min='+value2+'&secounds='+value3+'&nid='+nid+'&ip='+rip }); });});},"jsonp");}</script> <div class="row"> <div class="col-md-12"> </div> </div></div> <script src="https://www.cioapplications.com/jsweb/bjqs-1.3.js"></script><script src="https://www.cioapplications.com/jsweb/bjqs-1.3.min.js"></script><script src="https://www.cioapplications.com/jsweb/jquery.slides.min.js"></script><link href="https://netdna.bootstrapcdn.com/bootstrap/3.0.0/css/bootstrap-glyphicons.css" rel="stylesheet"/><link href="https://www.cioapplications.com/cssweb/demo.css" rel="stylesheet"><link href="https://www.cioapplications.com/cssweb/bjqs.css" rel="stylesheet"><div class="first-sidebar sidebar-col col-md-3 sticky-sidebar" style="min-height: 1px; position: relative; overflow: visible; box-sizing: border-box;"><div id="theiaStickySidebar" class="theiaStickySidebar" style="padding-top: 0px; padding-bottom: 1px; position: static; top: 30px; "><aside class="sidebar"> <script type="text/javascript"> jQuery(document).ready(function($) { $('#slides').slidesjs({ width: 940, height: 768, navigation: true }); });</script> <script class="secret-source">jQuery(document).ready(function($) {$('#banner-fade').bjqs({'height' : 400,'width' : 300,'responsive' : true,automatic : true, rotate : false});});</script> <style>#opinion,#opinion2{float:left;height:17px}.Security-10,blockquote p.says{text-align:left;font-size:16px}.bjqs-next,.bjqs-prev,.bjqs-slide,ul.bjqs{list-style:none}#slideInner a,.fonehead a,.listfour>a,.rightnw_title a,.slide-title a{color:#000!important}#innovation{margin-bottom:0;margin-top:10px}#attend{float:left;margin-right:5px}#opinion{background-image:url("/images/comment_no1.jpg");background-repeat:no-repeat;padding:2px 0 2px 6px}.aril10{color:#333;font-family:Arial,Helvetica,sans-serif;font-size:10px;letter-spacing:1px}table,table td{border:1px solid #000}.quote blockquote,blockquote{border-left:4px solid #232f3e;font-weight:600;font-size:16px;font-style:italic;line-height:30px;padding-top:18px!important;padding-bottom:18px!important;margin-left:30px;overflow:hidden}blockquote{font-style:normal;background:#f8f8f8;padding:24px 40px 16px 25px;line-height:24px}blockquote p{font-size:14px;text-align:left;padding:0;color:#134977;display:block}ul.bjqs-controls.v-centered li a{background:0 0}ul.bjqs-controls.v-centered li.bjqs-next a,ul.bjqs-controls.v-centered li.bjqs-prev a{border:2px solid #000;width:52px;font-size:17px}p.bjqs-caption{margin:0!important;display:block;padding:2%;position:inherit;bottom:0;width:100%}blockquote p.says{padding:0 0 10px 20px;position:relative}blockquote p.says:after,blockquote p.says:before{content:'"';font-size:32px;color:#e00000;font-weight:700;vertical-align:top;line-height:.8}blockquote p.says:before{content:'"';position:absolute;left:0;top:-2px}#banner-fade{margin-bottom:20px!important}.Security-10{color:#fff;margin:5px 0 15px;font-weight:700;line-height:23px}.slidesjs-pagination{margin:6px 0 0;float:right;list-style:none;display:none}.project-b,.project-c{text-align:center!important;font-weight:500!important;margin-bottom:0!important}.project-b,.project-c,.verticalCarousel{margin-top:0!important}.hvr-bubble-left,.hvr-overline-from-left{display:inline-block;vertical-align:middle;box-shadow:0 0 1px transparent}.widget-edit-title h3{font-size:15px}@media screen and (max-width:600px){.ranking_log{width:80%!important}}@media screen and (max-width:991px) and (min-width:601px){.ranking_log{width:50%!important}}.project-b,.project-c{width:100%!important;color:#fff!important}@media screen and (max-width:767px){.news-title{padding-left:20px}}.rightnw_title a:hover,.slide-title a:hover{color:#ce2429!important}ul.bjqs{position:initial!important;padding:0;margin:0;overflow:hidden}li.bjqs-slide{position:absolute;display:none;height:auto!important}.hvr-bubble-left,.project-c,h5.line{position:relative}.hvr-overline-from-left{-webkit-transform:perspective(1px) translateZ(0);transform:perspective(1px) translateZ(0);position:relative;overflow:hidden}.hvr-overline-from-left:active::before,.hvr-overline-from-left:focus::before,.hvr-overline-from-left:hover::before{right:0}.hvr-overline-from-left::before{content:"";position:absolute;z-index:-1;left:0;right:100%;top:0;background:#b0b0b0;height:4px;-webkit-transition-property:right;transition-property:right;-webkit-transition-duration:.3s;transition-duration:.3s;-webkit-transition-timing-function:ease-out;transition-timing-function:ease-out}.hvr-bubble-left{-webkit-transform:perspective(1px) translateZ(0);transform:perspective(1px) translateZ(0)}[class^=hvr-]{padding:1em;cursor:pointer;background:#e1e1e1;text-decoration:none;color:#666;-webkit-tap-highlight-color:transparent;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale}.hvr-bubble-left:active::before,.hvr-bubble-left:focus::before,.hvr-bubble-left:hover::before{-webkit-transform:translateX(-10px);transform:translateX(-10px)}.hvr-bubble-left::before{pointer-events:none;position:absolute;z-index:-1;content:'';border-style:solid;-webkit-transition-duration:.3s;transition-duration:.3s;-webkit-transition-property:transform;transition-property:transform;top:calc(50% - 10px);left:0;border-width:10px 10px 10px 0;border-color:transparent #a60c0c transparent transparent}.project-b{background-color:#4f5760!important;padding-top:5px!important;padding-bottom:4px!important;font-size:16px!important;font-family:Georgia,"Times New Roman",Times,serif!important;float:left!important;border-bottom:1px solid #ddd!important;letter-spacing:1.2px!important}.project-c{background-color:#a60c0c!important;font-size:18px!important;font-family:Georgia,"Times New Roman",Times,serif;float:right!important;padding:5px 3px 5px 2px!important;line-height:19px!important}#february2,.slide{width:auto!important}h5.line{border-bottom:1px solid #069;padding-bottom:8px;text-transform:uppercase;font-size:20px;margin:0 0 10px;color:#000}h5.line>span{width:auto;border-bottom:0 solid #069;padding-bottom:7px}#magzz .carousel-control.left,#magzz .carousel-control.right{background-image:none!important;color:#fff!important}.carousel-control{width:15%!important}.carousel-inner .left,.carousel-inner .right{height:100%!important;width:100%!important}.carousel-inner{max-height:461px!important}#technnews h4{font-size:17px}.verticalCarousel{margin:27px auto}.vc_container{height:511px!important;overflow-y:auto;background-color:#fff}.verticalCarouselGroup.vc_list>li{margin:10px;border-width:0;border-style:solid;padding:0;background-color:#fff;-moz-box-shadow:1px 1px 2px rgba(0,0,0,.05);-webkit-box-shadow:1px 1px 2px rgba(0,0,0,.05);box-shadow:1px 1px 2px rgba(255,255,255,.05)}.demof p { margin: 0px 0 0; margin-top: 0px; font-size: 11px; padding-bottom: 0; line-height: 14px;}.demof a { font-family: Arial, sans-serif; font-size: 20px; font-weight: 500; color: #000;}.demo5 ul li { padding: 10px 10px 10px 10px; border-bottom: 1px solid #ddd; list-type: none; margin: 0;}@media screen and (max-width: 991px) { #theiaStickySidebar { position: static!important; }}</style> <input type="hidden" name="asma_one" value=Array> <div id="post_slideshow-widget-3" class="widget post_slideshow-widget widget-box-news ranking_log" style="text-align: left;margin-bottom: 10px;"> <div id="single" style="background-color: #fff;"> <div style="margin-top: 10px;margin-bottom: 20px;"> <a href="https://martech.cioapplications.com/vendors/top-martech-solution-companies.html" ><img src="https://www.cioapplications.com/uploaded_images/td6nhRanki.jpg" alt="Top 10 MarTech Solution Companies - 2022" title="Top 10 MarTech Solution Companies - 2022" style="padding-bottom: 5px;width: 100%;border: 1px solid #ddd;padding:8px;"> </a></div> </div> </div>  <div class="sppb-col-md-6 " id="column-wrap-id-1538645611932" style="margin-bottom: 25px;"> <div class="demo5 demof" style="position: relative; overflow: hidden;"> <ul style="margin: 0px; position: absolute; top: 0px;padding-left:0px;"> <li style="margin: 0px; display: list-item;"> <div class="row"> <div class="col-md-4" > <a href="https://automotive.cioapplications.com/cxoinsights/customer-experience-digital-transformation-nid-10362.html" target="_blank"><img src="/newstransfer/upload/ayc7d7..jpg" alt=""></a> </div> <div class="col-md-8" style="padding-left: 0;"> <a href="https://automotive.cioapplications.com/cxoinsights/customer-experience-digital-transformation-nid-10362.html" target="_blank" style="font-size: 13px;">ZIONS BANCORPORATION </a> <a href="https://automotive.cioapplications.com/cxoinsights/customer-experience-digital-transformation-nid-10362.html" target="_blank"><p class="" style="font: 500 15px Arial,Helvetica,sans-serif;color: #0f0f0f;margin-top: 0px;font-weight: 600;" >Customer Experience & Digital... </p></a> <p class="" style="margin-top: 0px;color: #000;">Brian Timmeny, Chief Technology Officer</p> </div> </div></li> <li style="margin: 0px; display: list-item;"> <div class="row"> <div class="col-md-4" > <a href="https://audit-management.cioapplications.com/cxoinsights/effectively-maintaining-software-dependencies--nid-10502.html" target="_blank"><img src="/newstransfer/upload/ke91fUntitled-1.jpg" alt=""></a> </div> <div class="col-md-8" style="padding-left: 0;"> <a href="https://audit-management.cioapplications.com/cxoinsights/effectively-maintaining-software-dependencies--nid-10502.html" target="_blank" style="font-size: 13px;">ENVESTNET </a> <a href="https://audit-management.cioapplications.com/cxoinsights/effectively-maintaining-software-dependencies--nid-10502.html" target="_blank"><p class="" style="font: 500 15px Arial,Helvetica,sans-serif;color: #0f0f0f;margin-top: 0px;font-weight: 600;" >Effectively Maintaining Software... </p></a> <p class="" style="margin-top: 0px;color: #000;">Derek Fisher, Vice President of Application Security</p> </div> </div></li> <li style="margin: 0px; display: list-item;"> <div class="row"> <div class="col-md-4" > <a href="https://machine-learning.cioapplications.com/cxoinsights/setting-mlops-for-financial-success-nid-10528.html" target="_blank"><img src="/newstransfer/upload/cytk0Untitled-9.jpg" alt=""></a> </div> <div class="col-md-8" style="padding-left: 0;"> <a href="https://machine-learning.cioapplications.com/cxoinsights/setting-mlops-for-financial-success-nid-10528.html" target="_blank" style="font-size: 13px;">THE KRAFT HEINZ COMPANY </a> <a href="https://machine-learning.cioapplications.com/cxoinsights/setting-mlops-for-financial-success-nid-10528.html" target="_blank"><p class="" style="font: 500 15px Arial,Helvetica,sans-serif;color: #0f0f0f;margin-top: 0px;font-weight: 600;" >Setting MLOps for financial success </p></a> <p class="" style="margin-top: 0px;color: #000;">Jorge Balestra, Global Head Machine Learning Operations (MLOps) and Platforms</p> </div> </div></li> <li style="margin: 0px; display: list-item;"> <div class="row"> <div class="col-md-4" > <a href="https://artificial-intelligence.cioapplications.com/cxoinsights/is-ai-a-cure-for-bad-meetings-nid-10537.html" target="_blank"><img src="/newstransfer/upload/5af9Untitled-1.jpg" alt=""></a> </div> <div class="col-md-8" style="padding-left: 0;"> <a href="https://artificial-intelligence.cioapplications.com/cxoinsights/is-ai-a-cure-for-bad-meetings-nid-10537.html" target="_blank" style="font-size: 13px;">LOGITECH B2B </a> <a href="https://artificial-intelligence.cioapplications.com/cxoinsights/is-ai-a-cure-for-bad-meetings-nid-10537.html" target="_blank"><p class="" style="font: 500 15px Arial,Helvetica,sans-serif;color: #0f0f0f;margin-top: 0px;font-weight: 600;" >Is AI a Cure for Bad Meetings? </p></a> <p class="" style="margin-top: 0px;color: #000;">Scott Wharton, GM</p> </div> </div></li> <li style="margin: 0px; display: list-item;"> <div class="row"> <div class="col-md-4" > <a href="https://adobe.cioapplications.com/cxoinsights/designing-effective-learning-experiences-nid-10774.html" target="_blank"><img src="/newstransfer/upload/zlsi845.jpg" alt=""></a> </div> <div class="col-md-8" style="padding-left: 0;"> <a href="https://adobe.cioapplications.com/cxoinsights/designing-effective-learning-experiences-nid-10774.html" target="_blank" style="font-size: 13px;">MCDONALD’S </a> <a href="https://adobe.cioapplications.com/cxoinsights/designing-effective-learning-experiences-nid-10774.html" target="_blank"><p class="" style="font: 500 15px Arial,Helvetica,sans-serif;color: #0f0f0f;margin-top: 0px;font-weight: 600;" >Designing Effective Learning Experiences </p></a> <p class="" style="margin-top: 0px;color: #000;">Lan Tran, Director of Learning Design and Technology</p> </div> </div></li> <li style="margin: 0px; display: list-item;"> <div class="row"> <div class="col-md-4" > <a href="https://cyber-security.cioapplications.com/cxoinsights/identifying-gaps-in-cybersecurity-to-reduce-organizational-risk-nid-10775.html" target="_blank"><img src="/newstransfer/upload/7n5ffd450.jpg" alt=""></a> </div> <div class="col-md-8" style="padding-left: 0;"> <a href="https://cyber-security.cioapplications.com/cxoinsights/identifying-gaps-in-cybersecurity-to-reduce-organizational-risk-nid-10775.html" target="_blank" style="font-size: 13px;">BLACKBERRY </a> <a href="https://cyber-security.cioapplications.com/cxoinsights/identifying-gaps-in-cybersecurity-to-reduce-organizational-risk-nid-10775.html" target="_blank"><p class="" style="font: 500 15px Arial,Helvetica,sans-serif;color: #0f0f0f;margin-top: 0px;font-weight: 600;" >Identifying Gaps In Cybersecurity To... </p></a> <p class="" style="margin-top: 0px;color: #000;">Keiron Holyome, Vice President – UKI, Middle East and Africa</p> </div> </div></li> <li style="margin: 0px; display: list-item;"> <div class="row"> <div class="col-md-4" > <a href="https://digital-transformation.cioapplications.com/cxoinsights/cheers-to-more-digital-partnerships-in-the-corporate-world-nid-10776.html" target="_blank"><img src="/newstransfer/upload/nte28f450.jpg" alt=""></a> </div> <div class="col-md-8" style="padding-left: 0;"> <a href="https://digital-transformation.cioapplications.com/cxoinsights/cheers-to-more-digital-partnerships-in-the-corporate-world-nid-10776.html" target="_blank" style="font-size: 13px;">PERNOD RICARD </a> <a href="https://digital-transformation.cioapplications.com/cxoinsights/cheers-to-more-digital-partnerships-in-the-corporate-world-nid-10776.html" target="_blank"><p class="" style="font: 500 15px Arial,Helvetica,sans-serif;color: #0f0f0f;margin-top: 0px;font-weight: 600;" >Cheers to More Digital Partnerships... </p></a> <p class="" style="margin-top: 0px;color: #000;">Pierre-Yves Calloc’h – Chief Digital Officer</p> </div> </div></li> </ul></div></div>  <div class="clearfix"></div><div class="clearfix"></div><div class="clearfix"></div> <div class="adplugg-tag" data-adplugg-access-code="A48225855" data-adplugg-zone="cioapplications_right_ads"></div><script async src="//www.adplugg.com/serve/js/ad.js"></script><script>(AdPlugg=window.AdPlugg||[]).push({});</script></aside></div></div><script src="https://ajax.googleapis.com/ajax/libs/jquery/1.11.3/jquery.min.js"></script> <script type="text/javascript" src="/jsweb/jQuery.verticalCarousel.js"></script> <script type="text/javascript"> $(".verticalCarousel").verticalCarousel({ currentItem: 1, showItems: 4, }); </script> <script type="text/javascript">$(function(){if($('#theiaStickySidebar').length) {var el=$('#theiaStickySidebar'); var stickyTop=$('#theiaStickySidebar').offset().top; var stickyHeight=$('#theiaStickySidebar').height(); var newvar = $('#sections-id-2').offset().top; var stickyTop =$('#theiaStickySidebar').offset().top+$('#composition1').height(); var newvar1 =$('#composition1').height(); $(window).scroll(function(){ /* alert(stickyTop); */ /* alert(newvar1); */ /* alert(stickyTop);*/ var limit=$('#sections-id-3').offset().top-$('#theiaStickySidebar').height() - $('#xykl').height()-20; var windowTop=$(window).scrollTop(); /* alert(limit);*/ /* alert(windowTop); */if(stickyTop<windowTop){ if($('#sections-id-2').height()>700){$('#theiaStickySidebar').css({position:'fixed',top:'10px'});$("#sticky_logo2").show();if($(window).width()>'700'&&$(window).width()<'951'){/* alert("dhairy"); */$('#theiaStickySidebar').css({width:'200px'})}}else{$('#theiaStickySidebar').css({position:'static',top:'0px'});$("#sticky_logo2").hide()}}else{$('#theiaStickySidebar').css({position:'static',top:'0px'});$("#sticky_logo2").hide()}if(limit<windowTop){var diff=limit-windowTop;el.css({top:diff})}})}/* } */})</script> <script> document.addEventListener('DOMContentLoaded', function() { var jsonString = document.getElementById('imagesData_right').value; var images = JSON.parse(jsonString); if (Array.isArray(images) && images.length > 0) { var randomImage = images[Math.floor(Math.random() * images.length)]; document.getElementById('myImage-right').src = randomImage.url; document.getElementById('imageLink-right').href = randomImage.link; } else { console.error('No images found in the array.'); } }); </script> <div class="clearfix"></div></div> </div> </div> </div> <script src="https://code.jquery.com/jquery-1.9.1.min.js"></script> <style> .hole_div { display: inline-flex; float: left; margin-bottom: 10px; margin-left: 13px; margin-top: 10px; padding: 5px; width:100%; } .hole_div:hover { box-shadow: rgba(0, 0, 0, 0.19) 0px 5px 10px, rgba(0, 0, 0, 0.23) 0px 6px 6px; transform: scale(1.04); } @media screen and (-webkit-min-device-pixel-ratio:0) { .hole_div { display: inline-block; text-align: left; border-radius: 8px; margin: 0.5rem 0.5rem 0.8rem; scroll-snap-align: center; position: relative; background-color: rgb(255, 255, 255); box-shadow: rgba(195, 195, 195, 0.55) 5px 5px 10px 0px; transition: all 0.1s ease-in-out 0s; } .img_main_w{ width:100%; } .trump_h2 { width: 100%; margin-left: 20px; } } .rdmore{ font-size: 16px; font-weight: bold; font: 15px/25px Georgia, } @media only screen and (min-width:522px) and (max-device-width:564px){ #digital{ margin-top: 70px !important; margin-bottom: 7px !important; } } @media only screen and (min-width:361px) and (max-device-width:520px){ #digital{ margin-top: 70px !important; margin-bottom: 7px !important; } } @media only screen and (min-width:320px) and (max-device-width:360px){ #digital{ margin-top: 70px !important; margin-bottom: 7px !important; } } #digital { border-bottom: 1px solid #CCCCCC; margin-bottom: 2px; } #digital { border-bottom: 1px solid #cccccc; margin-bottom: 2px; } .trump_h2 { width: 100%; margin-left: 10px !important; padding-right: 10px !important; padding-top: 10px !important; } .arial12Ash { color: #666666; font-family: Arial,Helvetica,sans-serif; font-size: 12px; } #namepost { padding-bottom: 17px; padding-top: 0px; line-height: 18px !important; } .bullet_des { background: #0089d3 none repeat scroll 0 0; float: left; height: 8px; margin-right: 10px; margin-top: 5px; width: 8px; } h2{font-size: 17px !important;line-height: 1.5 !important;} </style> <div class="container btm-sec" id="xykl"> <p style="font-size:22px;margin-bottom: 5px; margin-top: 19px;" class="rdmore">Read Also</p> <div id="digital" style="margin-bottom:10px;"></div> <div class="row"> <div class="col-md-12"> <input type="hidden" id="news_cat" value="2"/> <input type="hidden" id="news_count" value="763"/> <div class="row"> <input type="hidden" name="asmak" value=https://esri.cioapplications.com/cioviewpoint/taking-data-out-of-the-data-center-to-build-customerfacing-solutions-in-healthcare-nid-10479.html> <div class="col-md-4 col-sm-12 col-xs-12 " > <div class="hole_div " > <div class="img_main_w"> <a href="https://esri.cioapplications.com/cioviewpoint/taking-data-out-of-the-data-center-to-build-customerfacing-solutions-in-healthcare-nid-10479.html"><img src="https://www.cioapplications.com/newstransfer/upload/vhtzo450-308.jpg" alt="Taking Data out of the Data Center to Build Customer-Facing Solutions in Healthcare" title="Taking Data out of the Data Center to Build Customer-Facing Solutions in Healthcare" style="width:100%;border-radius: 8px 8px 0px 0px;"></a> </div> <div class="trump_h2"> <a href="https://esri.cioapplications.com/cioviewpoint/taking-data-out-of-the-data-center-to-build-customerfacing-solutions-in-healthcare-nid-10479.html"><h2 class="Trump_1" style="color:black !important;font-family: 'Roboto', sans-serif;font-weight: 700;">Taking Data out of the Data Center to Build Customer-Facing Solutions in Healthcare</h2></a> <div class="arial12Ash" id="namepost"> <div class="bullet_des"></div> <font color="#232f3e">Dave Henderson, CIO, Millennium Health </font> </div> </div> </div> </div> <input type="hidden" name="asmak" value=https://healthcare.cioapplications.com/cioviewpoint/ai-virtual-agent-selection-implementation-and-support-keys-to-success-nid-10399.html> <div class="col-md-4 col-sm-12 col-xs-12 " > <div class="hole_div " > <div class="img_main_w"> <a href="https://healthcare.cioapplications.com/cioviewpoint/ai-virtual-agent-selection-implementation-and-support-keys-to-success-nid-10399.html"><img src="https://www.cioapplications.com/newstransfer/upload/py3jy450-308-3.jpg" alt="Ai Virtual Agent Selection, Implementation and Support Keys to Success" title="Ai Virtual Agent Selection, Implementation and Support Keys to Success" style="width:100%;border-radius: 8px 8px 0px 0px;"></a> </div> <div class="trump_h2"> <a href="https://healthcare.cioapplications.com/cioviewpoint/ai-virtual-agent-selection-implementation-and-support-keys-to-success-nid-10399.html"><h2 class="Trump_1" style="color:black !important;font-family: 'Roboto', sans-serif;font-weight: 700;">Ai Virtual Agent Selection, Implementation and Support Keys to Success</h2></a> <div class="arial12Ash" id="namepost"> <div class="bullet_des"></div> <font color="#232f3e">Michael Ricci, Cio, The Massachusetts Eye And Ear Infirmary </font> </div> </div> </div> </div> <input type="hidden" name="asmak" value=https://digital-transformation-.cioapplications.com/cioviewpoint/strategizing-an-allencompassing-technology-roadmap-nid-10193.html> <div class="col-md-4 col-sm-12 col-xs-12 " > <div class="hole_div " > <div class="img_main_w"> <a href="https://digital-transformation-.cioapplications.com/cioviewpoint/strategizing-an-allencompassing-technology-roadmap-nid-10193.html"><img src="https://www.cioapplications.com/newstransfer/upload/xkb24f450.jpg" alt="Strategizing an All-Encompassing Technology Roadmap" title="Strategizing an All-Encompassing Technology Roadmap" style="width:100%;border-radius: 8px 8px 0px 0px;"></a> </div> <div class="trump_h2"> <a href="https://digital-transformation-.cioapplications.com/cioviewpoint/strategizing-an-allencompassing-technology-roadmap-nid-10193.html"><h2 class="Trump_1" style="color:black !important;font-family: 'Roboto', sans-serif;font-weight: 700;">Strategizing an All-Encompassing Technology Roadmap</h2></a> <div class="arial12Ash" id="namepost"> <div class="bullet_des"></div> <font color="#232f3e">Behzad Zamanian, Chief Information Officer, Washoe County, State of Nevada </font> </div> </div> </div> </div> </div> <div class="row" style="margin-top: 20px;"> <div class="col-md-4 col-sm-12 col-xs-12 "> <div class="hole_div " > <div class="img_main_w"> <a href="https://government.cioapplications.com/cioviewpoint/data-management-s-impact-on-cybersecurity-nid-10007.html"><img src="https://www.cioapplications.com/newstransfer/upload/rk8a6Untitled-10.jpg" alt="Data Management's Impact On Cybersecurity" title="Data Management's Impact On Cybersecurity" style="width:100%;border-radius: 8px 8px 0px 0px;"></a> </div> <div class="trump_h2"> <a href="https://government.cioapplications.com/cioviewpoint/data-management-s-impact-on-cybersecurity-nid-10007.html"><h2 class="Trump_1" style="color:black !important;font-family: 'Roboto', sans-serif;font-weight: 700;">Data Management's Impact On Cybersecurity</h2></a> <div class="arial12Ash" id="namepost"> <div class="bullet_des"></div> <font color="#232f3e">Lester Godsey, Chief Information Security Officer, Maricopa County </font> </div> </div> </div> </div> <div class="col-md-4 col-sm-12 col-xs-12 "> <div class="hole_div " > <div class="img_main_w"> <a href="https://government.cioapplications.com/cioviewpoint/how-to-align-individual-team-and-organizational-goals-for-success-in-government-space-nid-10006.html"><img src="https://www.cioapplications.com/newstransfer/upload/ztmoUntitled-7.jpg" alt="How To Align Individual, Team, And Organizational Goals For Success In Government Space" title="How To Align Individual, Team, And Organizational Goals For Success In Government Space" style="width:100%;border-radius: 8px 8px 0px 0px;"></a> </div> <div class="trump_h2"> <a href="https://government.cioapplications.com/cioviewpoint/how-to-align-individual-team-and-organizational-goals-for-success-in-government-space-nid-10006.html"><h2 class="Trump_1" style="color:black !important;font-family: 'Roboto', sans-serif;font-weight: 700;">How To Align Individual, Team, And Organizational Goals For Success In Government Space</h2></a> <div class="arial12Ash" id="namepost"> <div class="bullet_des"></div> <font color="#232f3e">Behzad Zamanian, Chief Information Officer, Washoe County, State Of Nevada </font> </div> </div> </div> </div> <div class="col-md-4 col-sm-12 col-xs-12 "> <div class="hole_div " > <div class="img_main_w"> <a href="https://government.cioapplications.com/cioviewpoint/effects-of-global-turmoil-on-local-government-s-information-technology-nid-10005.html"><img src="https://www.cioapplications.com/newstransfer/upload/zb1zeUntitled-3.jpg" alt="Effects Of Global Turmoil On Local Government's Information Technology" title="Effects Of Global Turmoil On Local Government's Information Technology" style="width:100%;border-radius: 8px 8px 0px 0px;"></a> </div> <div class="trump_h2"> <a href="https://government.cioapplications.com/cioviewpoint/effects-of-global-turmoil-on-local-government-s-information-technology-nid-10005.html"><h2 class="Trump_1" style="color:black !important;font-family: 'Roboto', sans-serif;font-weight: 700;">Effects Of Global Turmoil On Local Government's Information Technology</h2></a> <div class="arial12Ash" id="namepost"> <div class="bullet_des"></div> <font color="#232f3e">Marc Shorr, Chief Information Officer And Emily Fredrickson, Security Analyst, Contra Costa County </font> </div> </div> </div> </div> </div> <div style="text-align: center;" id="more_details"> </div> <div class="loader-icon" style="text-align: center;display:none;margin-top: 20px" > <img src="https://www.proptechoutlook.com/images/loading4.gif" width="100" alt="Loading..." /> </div> </div> </div> </div> <script src="http://ajax.googleapis.com/ajax/libs/jquery/1.7.1/jquery.min.js" type="text/javascript"></script> <script src="https://maxcdn.bootstrapcdn.com/bootstrap/3.4.0/js/bootstrap.min.js"></script> <script type="text/javascript"> var start=6; var newscount=document.getElementById('news_count').value; var newscat=document.getElementById('news_cat').value; var loading = false; var flag=1; var dummy_cnt = 1; $(window).scroll(function(){ if($(window).scrollTop() >= ($(document).height() - $(window).height())*0.1) { if(flag == 0) { flag = 0; return false; } //dummy_cnt++; else{ if(loading == false && start <= newscount){ loading=true; var params = "news_cat="+newscat+"&start="+start+"&cachecnt="+dummy_cnt; $.ajax({ url: "https://www.cioapplications.com/news_readalso_more.php", type: "POST", data: params, beforeSend: function(){ $('.loader-icon').show(); }, success: function(html){ if(html != " "){ $("#more_details").append(html); $('.loader-icon').fadeOut('fast'); setTimeout( function(){ loading = false; }, 500 ); start+=6; dummy_cnt++; }else{ flag = 0; } } }); } } } }); </script> <div class="footer" id='footerr'> <p style="color: #fff;"> <span class="closee"><a onclick="set_cookie()" style='color: #000; font-weight: 600;'>I agree</a></span> We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. <span><a href="/privacy-policy/" style="text-decoration: none; color: rgb(241, 214, 0);">More info</a></span></p></div> <style>.fea_ven_slider{ color: #000;}.copyrights > p { margin-top: 18px !important; text-align: center !important;color:#fff; font-size: 13px !important;}.contact:hover {color: #FFF !important;}.post-title.post-title-news{margin-bottom:16px !important;margin-top:20px !important;}.container.foot-cent { background-color: #232f3e;}@media screen and (max-width: 991px){.col-md-12 { width: 100%;}}@media screen and (min-width: 370px) and (max-width: 569px){.foot_first { width: 70%;}.foot_second { width: 30%;margin-top: 30px;}}@media screen and (min-width: 320px) and (max-width: 369px){.foot_first { width: 100%;}.foot_second { width: 80%;}}@media screen and (min-width: 570px) and (max-width: 991px){.foot_first { width: 80%;}.foot_second { width: 20%;margin-top: 20px;}}</style> <div id="sections-id-3" style="" class="sections-content sections-builder sections sections-full-width"><div class="container"><div class="row"><div class="with-sidebar-container sidebar-container-builder"><div class="main-container col-md-12" style="min-height: inherit;"><div class="row"><div class="col-md-12"><div class="scroll-news scroll-posts-full scroll-news-new scroll-news-small scroll-news-2 scroll-arrow-top "><div class="post-title post-title-news"><h3>Featured Vendors</h3></div><div class="clearfix"></div><div class="row"><div class="head-slide scroll-posts head-slide-show"><ul><li class='slider-item'> <article class="slide-item col-xs-6 col-md-2"> <a href="https://martech.cioapplications.com/vendor/unbiazed-llc-digital-optimization-with-big-data-and-ai-cid-2601-mid-140.html" title="Unbiazed LLC: Digital Optimization with Big Data and AI" rel="bookmark"> <div class="slide-content"> <div class="slide-hover"></div> <div class="slide-image"><span> <img alt='Unbiazed LLC: Digital Optimization with Big Data and AI' width='263' height='187' src='/uploaded_images/yoaa2unbiazed450.jpg'></span></div> </div> </a> <a href="https://martech.cioapplications.com/vendor/unbiazed-llc-digital-optimization-with-big-data-and-ai-cid-2601-mid-140.html" title="Unbiazed LLC: Digital Optimization with Big Data and AI" rel="bookmark"> <h4 class="slide-title fea_ven_slider ">Danny Basu, Managing Partner, Roger Pakalapatty, Managing Partner, Unbiazed LLC</h4></a> </article> <article class="slide-item col-xs-6 col-md-2"> <a href="https://martech.cioapplications.com/vendor/zift-solutions-a-bigger-vision-and-better-tech-for-driving-channel-success-cid-2578-mid-140.html" title="Zift Solutions: A Bigger Vision (and Better Tech) for Driving Channel Success" rel="bookmark"> <div class="slide-content"> <div class="slide-hover"></div> <div class="slide-image"><span> <img alt='Zift Solutions: A Bigger Vision (and Better Tech) for Driving Channel Success' width='263' height='187' src='/uploaded_images/wuifpv9450.jpg'></span></div> </div> </a> <a href="https://martech.cioapplications.com/vendor/zift-solutions-a-bigger-vision-and-better-tech-for-driving-channel-success-cid-2578-mid-140.html" title="Zift Solutions: A Bigger Vision (and Better Tech) for Driving Channel Success" rel="bookmark"> <h4 class="slide-title fea_ven_slider ">Gordon Rapkin, CEO, Zift Solutions</h4></a> </article> <article class="slide-item col-xs-6 col-md-2"> <a href="https://martech.cioapplications.com/vendor/bayshore-solutions-delivering-the--cid-2568-mid-140.html" title="Bayshore Solutions: Delivering the " rel="bookmark"> <div class="slide-content"> <div class="slide-hover"></div> <div class="slide-image"><span> <img alt='Bayshore Solutions: Delivering the ' width='263' height='187' src='/uploaded_images/1zs25V6450.jpg'></span></div> </div> </a> <a href="https://martech.cioapplications.com/vendor/bayshore-solutions-delivering-the--cid-2568-mid-140.html" title="Bayshore Solutions: Delivering the " rel="bookmark"> <h4 class="slide-title fea_ven_slider ">Kevin Hourigan, President and CEO, Bayshore Solutions</h4></a> </article> <article class="slide-item col-xs-6 col-md-2"> <a href="https://martech.cioapplications.com/vendor/bidtellect-the-native-advertising-expert-cid-2572-mid-140.html" title="Bidtellect: The Native Advertising Expert" rel="bookmark"> <div class="slide-content"> <div class="slide-hover"></div> <div class="slide-image"><span> <img alt='Bidtellect: The Native Advertising Expert' width='263' height='187' src='/uploaded_images/33wi2v7450.jpg'></span></div> </div> </a> <a href="https://martech.cioapplications.com/vendor/bidtellect-the-native-advertising-expert-cid-2572-mid-140.html" title="Bidtellect: The Native Advertising Expert" rel="bookmark"> <h4 class="slide-title fea_ven_slider ">Lon Otremba, CEO and Director, Bidtellect</h4></a> </article> <article class="slide-item col-xs-6 col-md-2"> <a href="https://martech.cioapplications.com/vendor/x2crm-automate-personalize-and-monitor-the-customer-journey-cid-2674-mid-140.html" title="X2CRM: Automate, Personalize and Monitor the Customer Journey" rel="bookmark"> <div class="slide-content"> <div class="slide-hover"></div> <div class="slide-image"><span> <img alt='X2CRM: Automate, Personalize and Monitor the Customer Journey' width='263' height='187' src='/uploaded_images/ljyx450.jpg'></span></div> </div> </a> <a href="https://martech.cioapplications.com/vendor/x2crm-automate-personalize-and-monitor-the-customer-journey-cid-2674-mid-140.html" title="X2CRM: Automate, Personalize and Monitor the Customer Journey" rel="bookmark"> <h4 class="slide-title fea_ven_slider ">David Buchanan, CEO, X2Engine</h4></a> </article> <article class="slide-item col-xs-6 col-md-2"> <a href="https://martech.cioapplications.com/vendor/ueco-finding-highintent-customers-simplified-cid-2575-mid-140.html" title="UE.co: Finding High-Intent Customers Simplified" rel="bookmark"> <div class="slide-content"> <div class="slide-hover"></div> <div class="slide-image"><span> <img alt='UE.co: Finding High-Intent Customers Simplified' width='263' height='187' src='/uploaded_images/ll1euv8450.jpg'></span></div> </div> </a> <a href="https://martech.cioapplications.com/vendor/ueco-finding-highintent-customers-simplified-cid-2575-mid-140.html" title="UE.co: Finding High-Intent Customers Simplified" rel="bookmark"> <h4 class="slide-title fea_ven_slider ">Keola Malone, CTO, UE.co</h4></a> </article> </li></ul></div> </div> <div class="clearfix"></div></div></div><div class="not_duplicate_array" data-not_duplicate=""></div></div></div> </div> </div> </div> </div> </div> <div class="clearfix"></div></div> <footer id="main-footer"> <div id="footer" class="main-block footer-normal footer-social-copyrights footer-have-top footer-2" style="height: 100px;"> <div class="" style="width:100%;"><div class="container" style="padding-left: 0;padding-right: 0;background:none;"><div class="col-md-10 col-sm-12 col-xs-12 foot_first" style="float:left;padding-left: 0;padding-right: 0;"> <div class="copyrights" style="color:#fff;"><p ><span style="color:#fff;">Copyright © 2024 CIO Applications. All rights reserved. Registration on or use of this site constitutes acceptance of our</span> <a href="https://www.cioapplications.com/terms-conditions/" style="color: #fff !important;">Terms of Use</a> <span style="color:#fff;">and </span><a href="https://www.cioapplications.com/privacy-policy/" style="color: #fff !important;" >Privacy Policy</a> <a href="https://www.cioapplications.com/sitemap/" title="Sitemap" style="color: #fff !important;"><span style="font-weight:bold;color: #fff !important;" >|  </span>Sitemap </a> <a href="https://www.cioapplications.com/subscribe/"><span style="font-weight:bold;color: #fff !important;">|  </span><span style="color:#34b7f6; font-weight:bold;">Subscribe </span></a><a href="https://www.cioapplications.com/about-us/"><span style="font-weight:bold;color: #fff !important;">|  </span><span style="color:#34b7f6; font-weight:bold;">About Us </span></a> <a href="https://www.cioapplications.com/sitemaps/a" title="Sitemap" ><span style="font-weight:bold;color: #fff !important;">|  </span><span style="color:#34b7f6; font-weight:bold;">Sitemap</span></a> <a href="https://www.cioapplications.com/editorial_policy/" title="Sitemap" ><span style="font-weight:bold;color: #fff !important;">|  </span><span style="color:#34b7f6; font-weight:bold;">Editorial Policy</span></a> <a href="https://www.cioapplications.com/feedback-mechanism-and-correction-Policy/" title="Sitemap" ><span style="font-weight:bold;color: #fff !important;">|  </span><span style="color:#34b7f6; font-weight:bold;">Feedback Policy</span></a> </p> </div> </div><div class="col-md-2 col-sm-12 col-xs-12 foot_second" style="text-align: left; padding-right: 0px;"><span> <a href="https://www.linkedin.com/company/cioapplications/" target="_blank"><img style="width: 18px;" src="https://www.cioapplications.com/images/linked_logo_edit.png" title="Linkedin" alt="follow on linkedin"></a> <a href="https://twitter.com/CIOApplications" target="_blank"><img style="width: 22px; margin-top: 5px; margin-left: 10px;" src="https://www.cioapplications.com/images/0tw1.png" title="Twitter" alt="follow on twitter"></a> <a href="https://www.cioapplications.com/rssfeed/" target="_blank"><img style="width: 23px; margin-top: 5px; margin-left: 10px;" src="https://www.cioapplications.com/images/rss-feed-icon.png" title="RSS Feed" alt="follow on rss"></a> </span> </div></div> </div> </div> </footer> <div class="clearfix"></div></div> <style> /***********************************************//***************** Packages ********************//**********************************************/ @import url('https://fonts.googleapis.com/css?family=Tajawal');@import url('https://maxcdn.bootstrapcdn.com/font-awesome/4.7.0/css/font-awesome.min.css'); .btn,.form-control{border-radius:0!important;height:30px}#popup-container .modal-lg,.btn{width:auto!important}.modal-title{margin:0;line-height:1.42857143;color:#337ab7;font-weight:300;text-transform:uppercase;font-size:20px;font-family:inherit;text-align:center}.btn{display:inline-block!important;margin-bottom:20px!important;position:relative!important;padding:6px 12px!important;font-size:13px!important;line-height:1.42857143!important}.form-control{font-size:13px;border:1px solid #ccc;width:206px!important}#subscribeModal .modal-content{overflow:hidden}#popup-container{background-color:transparent;border:5px solid transparent}@media only screen and (min-width:600px) and (max-width:992px){#email{margin-left:98px}}@media only screen and (min-width:768px) and (max-width:986px){#email{margin-left:61px}}.mypop p{color:#444;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;margin:10px 0}</style> <div id="popup-container" class="mypop"> <div class="modal-dialog"> <div class="modal-content"> <div class="modal-header" style="border: 11px solid #ddd;border-bottom: 0px solid #ddd;padding-top: 0;padding-bottom: 0;"> <a class="close" id="clse">×</a> <div class="modal-title"> <div class="row" style="text-align: center;"> <div class="col-md-3" style="color: #000;text-align: center;"> <img src="https://www.cioapplications.com/images/logo.png" class="img-wid" alt="#" title="#" style="padding: 10px;"> </div> <div class="col-md-9"> <p style="font-size: 20px;font-weight: 700;font-style: italic;text-transform: initial;text-align: left;">CIO Applications Weekly Brief</p></div> </div> </div> </div> <div class="modal-body" style="border: 11px solid #dddddde6;border-top: 1px solid #ddd;padding-top: 0;padding-bottom: 0;"> <p style="padding-bottom: 5px;font-weight: 600;font-size: 13px;line-height: 25px;text-align: center;font-style: italic;">Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from CIO Applications</p> <div class="row"> <div class="col-md-offset-3 col-md-7"> <form id="popup_nl"> <div class="form-group" style="float: left;margin-bottom: 5px;height:29px;"> <input type="email" class="form-control" placeholder="Subscribe to Email Newsletter" id="email"> </div> <a href="javascript:;" onclick="newsletterpop();" id="sb" class="btn btn-primary" style="margin-bottom: 15px !important;">Subscribe</a><p id="sm"></p><p id="picoutput"></p> <center> <img src="https://www.cioapplications.com/images/load2.gif" alt="loading" height="35px" width="35px" style="display:none;" id="load"/> </center> </form> </div> </div> </div> </div> </div> </div> <script type="text/javascript">var idleTime = 0;$(document).ready(function () { /* Increment the idle time counter every minute. */ var idleInterval = setInterval(timerIncrement, 1000); /* 1 sec */ /* Zero the idle timer on mouse movement.*/ $(this).mousemove(function (e) { idleTime = 0; }); $(this).keypress(function (e) { idleTime = 0; });});function timerIncrement() { idleTime = idleTime + 1; if (idleTime > 60) { /* 20 sec *//* alert(idleTime); */ $("#active-popup").hide(); $("#popup-container").hide(); }}</script> <script type="text/javascript"> $(document).ready(function(){ $("#clse").click(function(){ $("#popup-container").hide(); }) }) document.getElementById('email').addEventListener('keypress', function(event) { if (event.keyCode == 13) { event.preventDefault(); $('#sb').trigger('click'); } });/*$("#email").keyup(function (e) { console.log($(this).siblings('#sm')); $(this).siblings('#sm').fadeOut();});*/ function newsletterpop() { var email=$("#email").val(); var source_site = document.referrer; var source_form = 'NL_Popup'; var landing_page = window.location.href; var rej_cookie = jQuery.cookie("reject"); /* alert(source_site); */ var filter = /^(([^<>()\[\]\\.,;:\s@']+(\.[^<>()\[\]\\.,;:\s@']+)*)|('.+'))@((\[[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\])|(([a-zA-Z\-0-9]+\.)+[a-zA-Z]{2,}))$/; if (!filter.test(email)) { $("#sm").css({"color": "#bf0a0abd", "font-family":" Trebuchet MS", "float":"left"}).text("Please provide a valid email address."); $('#email').css({"border-color" : "#ef5d7a"}).focus(); return false; } var emaillist = ["notexisttopreventanyerror.com","aol.com", "att.net", "comcast.net", "facebook.com", "gmail.com", "gmx.com", "googlemail.com", "google.com", "hotmail.com", "hotmail.co.uk", "mac.com", "me.com", "mail.com", "msn.com", "live.com", "sbcglobal.net", "verizon.net", "yahoo.com", "yahoo.co.uk", "email.com", "games.com" , "gmx.net", "hush.com", "hushmail.com", "icloud.com", "inbox.com", "lavabit.com", "love.com", "outlook.com", "pobox.com", "rocketmail.com", "safe-mail.net", "wow.com", "ygm.com", "ymail.com", "zoho.com", "fastmail.fm", "yandex.com","iname.com", "bellsouth.net", "charter.net", "cox.net", "earthlink.net", "juno.com", "btinternet.com", "virginmedia.com", "blueyonder.co.uk", "freeserve.co.uk", "live.co.uk", "ntlworld.com", "o2.co.uk", "orange.net", "sky.com", "talktalk.co.uk", "tiscali.co.uk", "virgin.net", "wanadoo.co.uk", "bt.com", "sina.com", "qq.com", "naver.com", "hanmail.net", "daum.net", "nate.com", "yahoo.co.jp", "yahoo.co.kr", "yahoo.co.id", "yahoo.co.in", "yahoo.com.sg", "yahoo.com.ph", "hotmail.fr", "live.fr", "laposte.net", "yahoo.fr", "wanadoo.fr", "orange.fr", "gmx.fr", "sfr.fr", "neuf.fr", "free.fr", "gmx.de", "hotmail.de", "live.de", "online.de", "t-online.de", "web.de", "yahoo.de", "mail.ru", "rambler.ru", "yandex.ru", "ya.ru", "list.ru", "hotmail.be", "live.be", "skynet.be", "voo.be", "tvcablenet.be", "telenet.be", "hotmail.com.ar", "live.com.ar", "yahoo.com.ar", "fibertel.com.ar", "speedy.com.ar", "arnet.com.ar", "yahoo.com.mx", "live.com.mx", "hotmail.es", "hotmail.com.mx", "prodigy.net.mx", "yahoo.com.br", "hotmail.com.br", "outlook.com.br", "uol.com.br", "bol.com.br", "terra.com.br", "ig.com.br", "itelefonica.com.br", "r7.com", "zipmail.com.br", "globo.com", "globomail.com", "oi.com.br"]; domain = email.replace(/.*@/, ""); domain = domain.toLowerCase(); if (emaillist.indexOf(domain) >= 0) { $("#sm").css({"color": "#bf0a0abd", "font-family":" Trebuchet MS"}).text("Please enter only Business email address."); $('#email').css({"border-color" : "#ef5d7a"}).focus(); return false; } $('#email').css({"border-color" : "green"}).focus(); $('#load').show(); $("#sm").css({"color": "green", "font-family":" Trebuchet MS","background-color": "#d6f5d6", "border": "1px dotted green","float":"left"}).text("Submitting Your Details..."); $.ajax({ type:"post", dataType: "text", url:'/newsletter_subscribe.php', data:{'email' : email,'source_site' : source_site,'source_form' : source_form,'landing_page' : landing_page}, success: function (response) { if(response.trim()=="exists") { jQuery.cookie('test', 'exist', { expires: 1460 ,path: '/', domain: '.cioapplications.com' }); $("#active-popup").hide(); $("#popup-container").hide(); $.ajax({ type:"post", dataType: "text", url:'/nl_cookie_for_all.php',data:{'email_cookie' : email},success: function (response_cook) {$('#picoutput').html(response_cook);} }) } else if(response.trim()=="succ"){ jQuery.cookie('test', 'exist', { expires: 1460 ,path: '/', domain: '.cioapplications.com' }); $("#active-popup").hide(); $("#popup-container").hide(); $('#thanksmsg').show().delay(10000).fadeOut(); $('#newsltr').hide(); $('#popup_nl').hide(); $('#rightsideform').hide(); $.ajax({ type:"post", dataType: "text", url:'/nl_cookie_for_all.php', data:{'email_cookie' : email}, success: function (response_cook) {$('#picoutput').html(response_cook);} }) } else if(response.trim()=="false"){ var response_cook = 'TRY AGAIN LATER!!!'; $('.knockout').html(response_cook); $(".knockout").css("color", "red"); $(".knockout").removeClass("knockout"); $("#active-popup").hide(); $("#popup-container").hide(); $('#thanksmsg').show().delay(10000).fadeOut(); $('#newsltr').hide(); $('#popup_nl').hide(); } else { var response_cook = 'TRY AGAIN LATER!!!'; $('.knockout').html(response_cook); $(".knockout").css("color", "red"); $(".knockout").removeClass("knockout"); $("#active-popup").hide(); $("#popup-container").hide(); $('#thanksmsg').show().delay(10000).fadeOut(); $('#newsltr').hide(); $('#popup_nl').hide(); } } }) }</script> </div> <div class="go-up"><i class="fa fa-chevron-up"></i></div><script src="https://cdnjs.cloudflare.com/ajax/libs/jquery-cookie/1.4.1/jquery.cookie.js"></script><script src="https://cdnjs.cloudflare.com/ajax/libs/jquery-cookie/1.4.1/jquery.cookie.min.js"></script><script type="text/javascript">/* <![CDATA[ */var _wpcf7 = {"recaptcha":{"messages":{"empty":"Please verify that you are not a robot."}},"cached":"1"};/* ]]> */</script><script type="text/javascript" src="/jsweb/html58a54.js"></script><script type="text/javascript" src="/jsweb/modernizr8a54.js"></script><script type="text/javascript" src="/jsweb/scripts8a54.js"></script><script type="text/javascript" src="/jsweb/custom8a54.js"></script><script type="text/javascript" src="/jsweb/wp-embed.js"></script><script type="text/javascript" language="JavaScript" src="/jsweb/cio.js"></script><script src="/header/js/jolly-menu.js"></script> <script> function set_cookie(){ $( "#footerr" ).hide(); var cookieName = 'cioapplications'; var cookieValue = 'cioapplications'; var myDate = new Date(); myDate.setMonth(myDate.getMonth() + 120); document.cookie = cookieName +"=" + cookieValue + ";expires=" + myDate + ";domain=.cioapplications.com;path=/";}$( document ).ready(function() { $( ".res-menu-icon" ).click(function() {$( ".nav-col" ).toggleClass( "show-menu" ); });}); $(document).ready(function () { $(document).bind("contextmenu", function(e) { return $(e.target).hasClass('context'); });}); </script><script>$(document).ready(function(){ $(".clbe").click(function(){var menu1 = $('.second_menu1').css('display'); var menu2 = $('.second_menu2').css('display'); if(menu1 == 'none'){ $('.second_menu1').show();$('.second_menu2').hide();} else if(menu1 == 'block') { $('.second_menu1').hide();$('.second_menu2').show(); } });$("#hide_mob_menu").click(function () { $(".nav-col").removeClass("show-menu"); }); });</script> <div style="display: none;" id="notification-restrict-message"><div class="box-design-message" id="Update_Outer"></div><div class="box-inner-design" id="ctl00_centerCPH_WaitPnlsdf"><div id="nofication-box"><div style="width:100%;"><span style="float:left;width:80%;"><span class="title">This content is copyright protected</span></span><span style="float:right;width:5%;"><a href="javascript:;" id="hide-notification-message" onclick="hide_message()"><img src='https://www.cioapplications.com/images/x.png' alt='close' title="Close" /></a></span><div><div class="box_pad" style="width:100%;float:left;"><p class="message">However, if you would like to share the information in this article, you may use the link below:</p><p class="message content-link"><a href="https://martech.cioapplications.com/cioviewpoint/the-state-of-marketing-technology-solutions-nid-969.html?utm_source=google&utm_campaign=cioapplications_topslider">https://martech.cioapplications.com/cioviewpoint/the-state-of-marketing-technology-solutions-nid-969.html?utm_source=google&utm_campaign=cioapplications_topslider</a></p></div></div></div></div></div></div> <style>.fixed-content,.headline,.title{font-weight:700}.box-inner-design{z-index:1050;background-color:#fff;text-align:center;top:142px;position:fixed;width:40%;left:30%}.box-design-message{background-color:#000;bottom:0;height:100%;left:0;margin:0;opacity:.6;padding:0;position:fixed;right:0;top:0;width:100%;z-index:1000}#nofication-box,.title{padding:5px;float:left}#nofication-box{width:100%;height:40%;border:2px solid #000;background-color:#fff}.title{font-size:20px;font-family:Arial,Verdana,sans-serif;color:#000}.headline,.introduction,.message{padding-left:9px;padding-top:5px;margin:0}.message{font-size:11px;text-align:left}.headline{font-size:14px;float:left}.introduction{float:left}.fixed-content{font-size:12px;text-align:left;font-family:Arial,Helvetica,sans-serif}.content-link{font-size:11px;float:left;padding-top:5px;margin:0}.content-link a:link,.message.content-link>a{color:#2d578d}</style><script>function OnCopy () {$("#notification-restrict-message").show();return false;}function hide_message(){$("#notification-restrict-message").hide();}</script>  <script src="/jsweb/jquery.easy-ticker.js"></script> <script>$(function(){$('.demo1').easyTicker({direction: 'up',easing: 'swing' });$('.demo3').easyTicker({visible: 1,interval: 2000});$('.demo5').easyTicker({direction: 'up',visible: 4,interval: 2000,controls: {up: '.btnUp', down: '.btnDown',toggle: '.btnToggle'}});}); </script>  </body> </html>