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"/> <div></div> <div class="textarea"> <strong></strong> </div> <div class="titleWrap"> <div class="left"> <div class="title">Return On Investment</div> </div> <div class="right"> </div> </div>  <div class="imgBox"> <img src="/web/20120414044606im_/http://www.truste.com/images/img-transparent.png"/> </div>   </div>  <div class="clear5"></div>  <div id="breadcrumb"> <a href="/web/20120414044606/http://www.truste.com/">Home</a> <a href="/web/20120414044606/http://www.truste.com/why_TRUSTe_privacy_services/">Why TRUSTe Privacy Services</a> Return on Investment  </div>    <div id="leftCol"> <div class="navWrap"> <div class="nav"> <div class="sectionHeader">Why TRUSTe</div> <ul> <li><a class="on" href="return_on_investment">Return on Investment</a></li> <li><a href="/web/20120414044606/http://www.truste.com/customer-success">Customer Success</a></li> <li><a href="privacy_best_practices">Privacy Best Practices</a></li> <li><a href="online-privacy-watchdog">Dispute Resolution</a></li> <li><a href="testimonials">Testimonials</a></li> <li><a href="services_manager_portal">Services Manager Portal</a></li> </ul> </div> </div> </div>  <div id="centerCol"> <h1>TRUSTe Privacy Services are Proven to Increase Conversions and Drive Revenue</h1> <div class="intro"><br/>TRUSTe online privacy seals can have direct impact on consumer decisions. TRUSTe's online privacy services can help your business <strong>increase conversions, order value, and customer engagement</strong>. Your customers feel more confident to click, play and shop online.<br/></div> <br/> <br/> <table border="0" width="500" cellpadding="0" cellspacing="0"> <tbody> <tr valign="top"> <td><img src="/web/20120414044606im_/http://www.truste.com/images/roi_main.jpg" alt="Customers do more business on TRUSTe certified sites" style="float:left;" height="223" width="247"/></td> <td width="10"> </td> <td width="239"><strong>ROI Success Stories:</strong> <br/> <br/> <a href="#debnroo roi">Debnroo</a><br/> Increased Sales by 29%<br/><br/> <a href="#achooallergy roi">AchooAllergy</a><br/> $10 Increase in AOV<br/><br/> <a href="#e-loan roi">E-LOAN</a> <br/> 3-5% Conversion Increase <br/><br/> <a href="#audible roi">Audible.com</a><br/> 22% Increase in Order Value</td> </tr> </tbody> </table> <br/><br/><br/> <script language="javascript" type="text/javascript"></script> <table border="0" width="500" cellpadding="2" cellspacing="5"> <tbody> <tr> <td> <p><strong><a name="debnroo roi" id="debnroo roi"></a>Debnroo</strong></p> <p><strong>Debnroo.com</strong>, an online retailer, specializing in home, garden, and pet products that generate more than $1 million in annual sales, chose to display the TRUSTe seal in the header of every page of its site and conducted an A/B test using TRUSTe’s free trial program.</p> <p>Read more in the <a target="_blank" title="Debnroo Case Study" href="/web/20120414044606/http://www.truste.com/templates/pdf/Debnroo_Case_Study.pdf" onclick="return popitup('../pdf/Debnroo_Case_Study.pdf')">Debnroo Case Study</a> <br/> <clear_format></clear_format></p> </td> <td width="5"> </td> <td><img src="/web/20120414044606im_/http://www.truste.com/images/roi_05.gif" alt="Debnroo increased sales by 29%" style="float:right;" height="224" width="248"/></td> </tr> </tbody> </table> <br/><br/><br/> <script language="javascript" type="text/javascript"></script> <table border="0" width="500" cellpadding="2" cellspacing="5"> <tbody> <tr> <td> <p><strong><a name="achooallergy roi" id="achooallergy roi"></a>AchooAllergy</strong></p> <p>Specialty online retailer of allergy, asthma, and sinus relief products, <strong>AchooAllergy.com</strong>, chose to display the TRUSTe seal in the header of every page of its site and conducted an A/B test using TRUSTe’s free trial program.</p> <p>Read more in the <a target="_blank" title="AchooAllergy Case Study" href="/web/20120414044606/http://www.truste.com/templates/pdf/Achoo_Case_Study.pdf" onclick="return popitup('../pdf/Achoo_Case_Study.pdf')">AchooAllergy Case Study</a> <br/> <clear_format></clear_format></p> </td> <td width="5"> </td> <td><img src="/web/20120414044606im_/http://www.truste.com/images/roi_04.gif" alt="AchooAllergy saw a $10 dollar increase in AOV" style="float:right;" height="224" width="248"/></td> </tr> </tbody> </table> <br/><br/><br/> <script language="javascript" type="text/javascript"></script> <table border="0" width="500" cellpadding="2" cellspacing="5"> <tbody> <tr> <td> <p><strong><a name="e-loan roi" id="e-loan roi"></a>E-LOAN</strong></p> <p>Financial services company <strong>E-LOAN</strong> tested the location and visibility of the TRUSTe Web Privacy Seal on pages that either collected site-visitor information or "sold" the brand. This test was to determine whether the presence of the TRUSTe privacy seal led consumers to complete auto refinance loan applications.</p> <p>Read more in the <a target="_blank" title="E-LOAN Case Study" href="/web/20120414044606/http://www.truste.com/templates/pdf/eLOAN_Case_Study.pdf" onclick="return popitup('../pdf/eLOAN_Case_Study.pdf')">E-LOAN Case Study</a> <br/> <clear_format></clear_format></p> </td> <td width="5"> </td> <td><img src="/web/20120414044606im_/http://www.truste.com/images/roi_02.jpg" alt="eLoan saw a 3-5% conversion increase" style="float:right;" height="224" width="248"/></td> </tr> </tbody> </table> <br/><br/><br/> <script language="javascript" type="text/javascript"></script> <table border="0" width="500" cellpadding="3" cellspacing="2"> <tbody> <tr> <td> <p><strong><a name="audible roi" id="audible roi"></a>Audible.com</strong></p> <p>Leading online spoken word audio distributor <strong>Audible.com</strong> sought to both determine the top factors that influenced both conversion and order value. The TRUSTe privacy seal lifted engagement by 2% on the homepage and order value by 22%.</p> </td> <td width="5"> </td> <td><img src="/web/20120414044606im_/http://www.truste.com/images/roi_03.jpg" alt="Audible.com saw a 22% increase in order value" style="float:right" height="224" width="248"/></td> </tr> </tbody> </table> <div class="cleaner"></div> <div class="intro"> <br/><br/> <p><strong>Questions?</strong> <strong><a href="https://web.archive.org/web/20120414044606/http://connect.truste.com/truste/getform/reg/learnmore_LP?campaign=70180000000TBmx&campaign_theme=Privacy&lead_source=Website_TRUSTe&leadsource_detail=Web_GP_Privacy_Why-Truste-Privacy-Services-Return-On-Investment_LearnMore" rel="shadowbox;height=800;width=1050;" onclick="_gaq.push(['_trackEvent', 'Return On Investment Page', 'Click', 'Contact Sales']);">Contact a TRUSTe representative</a>.</strong></p> </div> </div>  <div id="rightCol"> <div id="boxWrap"> <div class="top"><h3>Contact Sales</h3></div> <div class="box"> <div style="margin: 0px;"> <div class="left"><img src="/web/20120414044606im_/http://www.truste.com/images/contact_icon_phone.gif" border="0" width="33" height="28"/></div> <div style="padding-top: 3px;" id="right" class="right"><span style="color: black; 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