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View post analytics for your content | LinkedIn Help
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href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flinkedin%2Fanswer%2Fa525196&trk=help_me_menu" data-test-id="me-menu-sign-in"> Sign in </a> </div> </div> <a class="site-navigation__sign-in artdeco-button artdeco-button--2 artdeco-button--secondary artdeco-button--inverse mobile-excluded" href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flinkedin%2Fanswer%2Fa525196" data-test-id="sign-in-button">Sign in</a> </nav> </div> </header> <main role="main" tabindex="-1" id="a11y-main" class="layout layout--one-column" aria-label="Help content" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="article-details-page"> <div class="hue-page-heading" data-test-selector="heading-container"> <div class="page-width-content"> <h2 class="hue-page-heading__title hue-default-color t-24 t-bold" data-test-selector="heading-title"> View post analytics for your content </h2> <span class="hue-default-secondary-color t-14" data-test-selector="relativeTime-container"> Last updated: 1 month ago </span> </div> </div> <div class="page-width-content article-details-content"> <div class="article-details-content__main"> <article data-test-selector="article" data-article-source="urn:li:helpCenterArticle:(525196,LITHOGRAPH)"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>You can view post analytics for your content (including short form posts, images, videos, events, polls, and articles) to gain insights on their impact within your LinkedIn audience.</p> </div> <div class="article-content-callout article-content-callout__background--warning" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Important to know </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>These analytics data points are specific to the post itself and not application analytics, such as Poll results and Events attendee metrics.<p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div> <!----> </div> <div class="tabs" data-test-selector="tabs" data-test-id-suffix="fmb4z"> <section role="tablist" aria-label="Tab list" class="tabs__tablist tabs__tablist--auto " data-test-selector="tabs-tablist"> <button class="tabs__tab plain-button t-14 t-bold" role="tab" aria-selected="true" aria-controls="panel-1-fmb4z" id="tab-1-fmb4z" data-test-selector="tabs-tab"> <span class="tabs__tab-label" data-test-selector="tabs-tab-label">Desktop</span> </button> <button class="tabs__tab plain-button t-14 t-bold" role="tab" aria-selected="false" aria-controls="panel-2-fmb4z" id="tab-2-fmb4z" tabindex="0" data-test-selector="tabs-tab"> <span class="tabs__tab-label" data-test-selector="tabs-tab-label">Mobile </span> </button> </section> <div class="tabs__tabpanel " tabindex="0" role="tabpanel" id="panel-1-fmb4z" aria-labelledby="tab-1-fmb4z" data-test-selector="tabs-tabpanel"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>To view post analytics:</p> </div> <ol class="article-content__ordered-list" data-test-selector="orderedList-container"> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Click the <strong><li-icon type="me-icon"></li-icon>Me</strong> icon at the top of your LinkedIn homepage.</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> Under <strong>Manage</strong>, click <strong>Posts & Activity</strong>. </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Click the <strong>Articles</strong> or <strong>Posts</strong> tab based on what you’re looking for.</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Click [<strong>Number</strong>] <strong>impressions</strong> in the lower-left corner or <strong>View</strong> <strong>analytics</strong> in the lower-right corner of your post or article.</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>From the <strong>Post analytics</strong> page you can see the following analytics (based on the type of post):</p><ul><li>Discovery</li><li>Engagement</li><li>Viewer demographics</li><li>Article performance</li><li>Top article viewer demographics</li><li>Video performance</li><li>Top video viewer demographics</li></ul> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>From the <strong>Engagements</strong> section you can:</p> <p>· Click the <strong> <li-icon type="arrow-right-icon"></li-icon></strong> next to <strong>Reactions</strong>,<strong> Comments</strong> or <strong>Reposts</strong>.</p> <p>· Sort the analytics by <strong>Reactions, Comments</strong>,<strong> Impressions</strong> or <strong>Reposts</strong> (if applicable).</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Filter your search results by clicking any of the tabs under these categories: </p> <ul> <li>Reactions</li> <li>Job title</li> <li>Industry</li> <li>Location</li> <li>Seniority</li> <li>Company size</li> </ul> </div> <div class="article-content-callout article-content-callout__background--note article-content-callout--in-list" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Here's a tip </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>You can find additional search filters in the <strong>All filters</strong> section.<p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div> <!----> </div> </li> </ol> </div> <div class="tabs__tabpanel " tabindex="0" role="tabpanel" id="panel-2-fmb4z" aria-labelledby="tab-2-fmb4z" hidden data-test-selector="tabs-tabpanel"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>To view post analytics:</p> </div> <ol class="article-content__ordered-list" data-test-selector="orderedList-container"> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Tap your profile picture.</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Tap <strong>View profile</strong> or tap view profile again.</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Scroll down to the <strong>Activity</strong> section.</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Tap <strong>Show all activity </strong><li-icon type="arrow-right-icon"></li-icon>.</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Tap the <strong>Articles</strong> or <strong>Posts</strong> tab based on what you’re looking for.</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Tap [<strong>Number</strong>] <strong>impressions</strong> in the lower-left corner or <strong>View</strong> in the lower-right corner of your post or article.</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>From the <strong>Post analytics</strong> screen you can see the following analytics (based on the type of post):</p><ul><li>Discovery</li><li>Engagement</li><li>Viewer demographics</li><li>Article performance</li><li>Top article viewer demographics</li><li>Video performance</li><li>Top video viewer demographics</li></ul> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>From the <strong>Engagements</strong> section you can:</p> <ul> <li>Tap the <li-icon type="arrow-right-icon"></li-icon> next to <strong>Reactions</strong>, <strong>Comments,</strong> or <strong>Reposts</strong>.</li> <li>Sort the analytics by <strong>Reactions, Comments</strong>,<strong> Impressions</strong> or <strong>Reposts</strong> (if applicable).</li> </ul> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Filter your search results by tapping any of the tabs under these categories: </p> <ul> <li>Reactions</li> <li>Job title</li> <li>Industry</li> <li>Location</li> <li>Seniority</li> <li>Company size</li> </ul> </div> <div class="article-content-callout article-content-callout__background--note article-content-callout--in-list" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Here's a tip </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>You can find additional search filters in the <strong>All filters</strong> section.<p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div> <!----> </div> </li> </ol> </div> </div> <div class="collapsible article-content__collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-crbng" aria-expanded="false" class="collapsible__trigger plain-button " data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-bold article-content__collapsible-trigger-text">Additional notes about your analytics</span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-crbng" class="collapsible__body article-content__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <ul><li>Only you can view your post analytics.</li><li>Your own views are also counted towards the analytics of your content.</li><li>Top demographics data won’t be available for the content you share with only your connections or in LinkedIn Groups.</li><li>Viewer demographics, top article viewer demographics, video viewers, top video viewer demographics are based on unique members (for example, each member is counted once regardless of how many times the content is viewed). The remaining analytics are non-unique.</li><li>To protect viewer privacy, no demographics will be shown until you reach at least 25 post impressions and each demographic category will not display information until you have enough unique viewers for at least one result in that category. For example, you will not see any information for the category Job titles until at least one result (such as, Software Engineers) reaches enough unique viewers. As a result, you may see information for some demographic categories while other categories remain blank until your post gets more unique viewers.</li><li>Engagements, discovery, article performance, video viewers, and top video viewer demographics from LinkedIn Pages (organizations) aren't included.</li><li>A wide range of factors can affect distribution and reach of your shared post, due to which you may see varied engagement levels over time.</li></ul> </div> </div> <!----> </div> </div> <div class="collapsible article-content__collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-yirfq" aria-expanded="false" class="collapsible__trigger plain-button " data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-bold article-content__collapsible-trigger-text"> Availability of your analytics</span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-yirfq" class="collapsible__body article-content__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <ul> <li>Engagements, discovery, article performance, and video performance analytics for posts, articles and videos are available from the time of posting.</li> <li>For videos, video performance analytics and demographic breakdowns are available for 180 days.</li> <li>For articles, article performance analytics and demographic breakdowns are available for 730 days.</li> <li>For all other content types, impression counts and engagement counts are available for 1,000 days. Demographic breakdowns are available for 180 days. </li> </ul> </div> </div> <!----> </div> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more</strong></p> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="/help/linkedin/answer/a516971" target="_self"> Post analytics for your content</a></p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="/help/linkedin/answer/a701208" target="_self">Creator analytics</a></p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="/help/linkedin/answer/100404" target="_self">Increasing distribution of your articles</a></p> </div> </div> </li> </ul> </article> <!----><!----> <div class="placeholder " id="helpfulness-rating"> </div> </div> <div class="article-details-content__delimiter"></div> <aside class="article-details-content__aside"> <div class="article-details-content__tags"> <h3 id="tagged-header" class="hue-web__header--aside t-bold t-16" data-test-selector="topicTags-header"> Tagged in </h3> <ul class="pill-list article-page-pill-list hue-artdeco-pill" data-test-selector="topicTags-container"> <li class="pill-list__item" id="topic-link-a150004" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/linkedin/topic/a150004" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a150004"> Post </span> </a> </li> <li class="pill-list__item" id="topic-link-a148004" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/linkedin/topic/a148004" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a148004"> Share Content </span> </a> </li> </ul> </div> <div class="related-articles"> <h3 id="related-articles" class="related-articles__header t-bold t-16" data-test-selector="relatedArticles-header"> Related articles </h3> <ul class="related-articles__list" data-test-selector="relatedArticles-container"> <li class="related-articles__list-item t-14" id="article-link-a6275901" data-test-selector="relatedArticles-list-item"> <a href="/help/linkedin/answer/a6275901" class="related-articles__link" data-test-selector="related-article-link" aria-describedby="related-articles"> <li-icon class="related-articles__icon" color size="small" type="document-icon"></li-icon> <span data-test-selector="relatedArticles-title-a6275901"> Troubleshoot content sharing for your LinkedIn Page </span> </a> </li> <li class="related-articles__list-item t-14" id="article-link-a6804862" data-test-selector="relatedArticles-list-item"> <a href="/help/linkedin/answer/a6804862" class="related-articles__link" data-test-selector="related-article-link" aria-describedby="related-articles"> <li-icon class="related-articles__icon" color size="small" type="document-icon"></li-icon> <span data-test-selector="relatedArticles-title-a6804862"> LinkedIn content sharing FAQ </span> </a> </li> <li class="related-articles__list-item t-14" id="article-link-a6850421" data-test-selector="relatedArticles-list-item"> <a href="/help/linkedin/answer/a6850421" class="related-articles__link" data-test-selector="related-article-link" aria-describedby="related-articles"> <li-icon class="related-articles__icon" color size="small" type="document-icon"></li-icon> <span data-test-selector="relatedArticles-title-a6850421"> Differences between sharing content manually and automatically for your LinkedIn Page </span> </a> </li> </ul> </div> <!----><!----> </aside> </div> <!----> </div> </main> <div class="placeholder " id="toasts__wormhole" data-inert-toggle-target="me-menu-inert-toggle-target"> </div> <footer class="global-footer" data-inert-toggle-target="me-menu-inert-toggle-target" data-component-selector="global-footer" data-test-id="global-footer" role="contentinfo"> <div class="global-footer__upper-row-wrapper"> <div class="page-width-content"> <ul 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