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<!DOCTYPE html> <html lang="en" class=" story nytapp-vi-article " xmlns:og="http://opengraphprotocol.org/schema/"> <head> <meta charset="utf-8" /> <title data-rh="true">U.S. News Plans to Publish Biweekly and Expand Consumer Focus - The New York Times</title> <meta data-rh="true" name="robots" content="noarchive, max-image-preview:large"/><meta data-rh="true" name="description" content="U.S. News & World Report will publish every other week, while continuing to expand the consumer reporting and product rankings it has bet its future on."/><meta data-rh="true" property="twitter:url" content="https://www.nytimes.com/2008/06/11/business/media/11mag.html"/><meta data-rh="true" property="twitter:title" content="U.S. News Plans to Publish Biweekly and Expand Consumer Focus (Published 2008)"/><meta data-rh="true" property="twitter:description" content="U.S. News & World Report will publish every other week, while continuing to expand the consumer reporting and product rankings it has bet its 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save-button"><button type="button" role="switch" class="css-1yhvmgx actionbar-button" data-testid="save-article-button" aria-label="Save article for reading later..." aria-checked="false" disabled="" aria-busy="false" aria-live="polite"><svg width="12" height="18" viewBox="0 0 12 18" class="css-eap6fy"><g fill-rule="nonzero"><path class="saved-fill" d="M1.157 1.268v14.288l4.96-3.813 4.753 3.843V1.268z"></path><path class="saved-stroke" d="m12 18-5.9-4.756L0 17.98V1.014C0 .745.095.487.265.297.435.107.664 0 .904 0h10.192c.24 0 .47.107.64.297.169.19.264.448.264.717V18ZM1.157 1.268v14.288l4.96-3.813 4.753 3.843V1.268H1.158Z"></path></g></svg></button></li></ul></div></div><div data-testid="byline-timestamp" class="css-xt80pu eakwutd0"><div class="css-p6m5rf"><div class="byline-container css-1e2jphy epjyd6m2"><div class="css-233int epjyd6m1"><p class="css-4anu6l e1jsehar1"><span class="byline-prefix">By </span><a href="https://www.nytimes.com/by/richard-perez-pena" class="last-byline css-ojhyzr e1jsehar0" itemProp="name">Richard Pérez-Peña</a></p><div class="css-1gqes1i epjyd6m0"></div></div></div><ul class="css-1cgskve epjyd6m4"><li class="css-ccw2r3 epjyd6m3"><time class="css-1uc6ajg e16638kd0" dateTime="2008-06-11T00:00:00-04:00">June 11, 2008</time></li></ul></div></div></header><section name="articleBody" class="meteredContent css-1r7ky0e"><div class="css-s99gbd StoryBodyCompanionColumn" data-testid="companionColumn-0"><div class="css-53u6y8"><p class="css-at9mc1 evys1bk0">Critics have carped for some time that U.S. News & World Report had stopped being a newsweekly that both “news” and “weekly” were questionable descriptions.</p><p class="css-at9mc1 evys1bk0">Now the magazine, which will print just 32 issues this year, has made it official: come January, it will publish every other week, while continuing to expand the consumer reporting and product rankings it has bet its future on.</p><p class="css-at9mc1 evys1bk0">Executives at the magazine said that the change was not a failing but a new identity to be embraced.</p><p class="css-at9mc1 evys1bk0"> “We’ve been moving in this direction for a long time,” said Brian Kelly, executive editor of U.S. News, though he insisted the magazine was not giving up on news.</p></div><aside class="css-ew4tgv" aria-label="companion column"></aside></div><div data-testid="Dropzone-1"></div><div class="css-s99gbd StoryBodyCompanionColumn" data-testid="companionColumn-1"><div class="css-53u6y8"><p class="css-at9mc1 evys1bk0">The transformation highlights the struggle of all newsmagazines to find a niche, a purpose, that will stem the slide of print readership and revenue. U.S. News hopes that advertisers will be drawn to a biweekly schedule because their ads will stay on newsstands a week longer.</p><p class="css-at9mc1 evys1bk0">“The question is, can you do fewer things, better?” Mr. Kelly said. “We think a combination of news analysis and consumer service is our sweet spot.”</p><p class="css-at9mc1 evys1bk0">U.S. News has long been identified with its annual rankings of colleges and hospitals, and with advice for consumers. Last year, the magazine’s owner, Mortimer B. Zuckerman, placed a big bet in that direction, building a Web site of vehicle ratings and reviews that has drawn heavy advertising, and promising similar sites for other types of products.</p><div data-testid="imageblock-wrapper"><figure class="img-sz-small css-1189og3 e1g7ppur0" aria-label="media" role="group"><div class="css-zgakxe erfvjey0" data-testid="photoviewer-children-figure"><span class="css-1ly73wi e1tej78p0">Image</span><div class="css-nwd8t8" data-testid="lazy-image"><div data-testid="lazyimage-container" style="height:533.1929824561404px"></div></div></div><figcaption data-testid="photoviewer-children-caption" class="css-13ytnnu ewdxa0s0"><span class="css-jevhma e13ogyst0">U.S. News is investing in its niche as a rankings provider.</span></figcaption></figure></div><p class="css-at9mc1 evys1bk0">While many magazine categories still fare well, newsmagazines face the same challenges as newspapers: the proliferation of around-the-clock news sources and the migration of readers and advertisers to the Internet.</p></div><aside class="css-ew4tgv" aria-label="companion column"></aside></div><div data-testid="Dropzone-3"></div><div class="css-s99gbd StoryBodyCompanionColumn" data-testid="companionColumn-2"><div class="css-53u6y8"><p class="css-at9mc1 evys1bk0">In addition, two British imports, The Week and The Economist, have made inroads in the American market, increasing pressure on Time, Newsweek and U.S. News. The Week offers summaries of articles published elsewhere, covering more bases than its competitors, but in less depth and with a lower cost structure. The Economist is at the opposite extreme, with original, in-depth reporting, commentary and analysis.</p><p class="css-at9mc1 evys1bk0">Time and Newsweek try to fill all those roles to varying degrees, while also competing online in the 24-hour breaking-news cycle.</p><p class="css-at9mc1 evys1bk0">But U.S. News, with fewer resources, decided years ago not to try to keep pace on news reporting and to put more emphasis on service reporting. It went from 46 issues last year to just 32 planned for this year, reducing printing and distribution costs. Many of those are special issues with nonnews covers, designed not to grow stale in two weeks on newsstands.</p><p class="css-at9mc1 evys1bk0">“If you want to survive as a weekly, either you are going to become a news digest like The Week, or you’re going to move more toward one or two really good pieces of in-depth reporting, plus analysis and commentary, like Time and The Economist,” said Samir Husni, chairman of the journalism department at the University of Mississippi, who follows the magazine industry.</p><p class="css-at9mc1 evys1bk0">For years, the three major newsmagazines have struggled to prop up their circulations, offering deep subscription discounts. The Economist takes the opposite approach, charging more at the newsstand, $5.99, and offering few discounts.</p></div><aside class="css-ew4tgv" aria-label="companion column"></aside></div><div data-testid="Dropzone-5"></div><div class="css-s99gbd StoryBodyCompanionColumn" data-testid="companionColumn-3"><div class="css-53u6y8"><p class="css-at9mc1 evys1bk0">The three American weeklies partly reversed course in the last 18 months, shedding some unprofitable circulation. They lowered their rate bases the sales they promise to advertisers to 3.25 million copies for Time, 2.6 million for Newsweek, and 1.5 million for U.S. News. The Economist has a circulation of 720,000, and The Week 480,000.</p><p class="css-at9mc1 evys1bk0">As a privately held company, U.S. News & World Report L.P. does not release financial information, and it is not clear whether it operates at a profit. The magazine’s ad pages declined from more than 2,000 in 1999 to 1,640 last year, according to the Magazine Publishers of America. So far this year, the figure is down about 35 percent, largely because of the smaller number of issues.</p><p class="css-at9mc1 evys1bk0">“We’re all going to be recalibrating the dial for years,” Mr. Kelly said of the newsmagazines. “Nobody’s got it figured out yet. 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Pérez-Peña","id":"UGVyc29uOm55dDovL3BlcnNvbi81NTQyM2UyZS1hYzg0LTU4NDAtYTEzNC03NGZiNDM3MTI4ZWI=","promotionalMedia":null}],"prefix":"By","renderedRepresentation":"By Richard Pérez-Peña"}],"hideHeadshots":false,"role":[],"textAlign":"DEFAULT"},"headline":{"__typename":"Heading1Block","content":[{"__typename":"TextInline","formats":[],"text":"U.S. News Plans to Publish Biweekly and Expand Consumer Focus"}],"textAlign":"DEFAULT"},"label":null,"ledeMedia":null,"subhead":null,"timestampBlock":{"__typename":"TimestampBlock","align":"DEFAULT","showUpdatedTimestamp":null,"timestamp":"2008-06-11T04:00:00.000Z"}},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"Critics have carped for some time that U.S. News & World Report had stopped being a newsweekly that both “news” and “weekly” were questionable descriptions."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":false,"bad":false,"index":0},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"Now the magazine, which will print just 32 issues this year, has made it official: come January, it will publish every other week, while continuing to expand the consumer reporting and product rankings it has bet its future on."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":false,"bad":false,"index":1},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"Executives at the magazine said that the change was not a failing but a new identity to be embraced."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":true,"bad":false,"index":2},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":" “We’ve been moving in this direction for a long time,” said Brian Kelly, executive editor of U.S. News, though he insisted the magazine was not giving up on news."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":true,"adsDesktopHoldout":true,"adsHybrid":true,"adsMobile":true,"adsMobileHoldout":false,"bad":false,"index":3},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"The transformation highlights the struggle of all newsmagazines to find a niche, a purpose, that will stem the slide of print readership and revenue. U.S. News hopes that advertisers will be drawn to a biweekly schedule because their ads will stay on newsstands a week longer."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":false,"bad":false,"index":4},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"“The question is, can you do fewer things, better?” Mr. Kelly said. “We think a combination of news analysis and consumer service is our sweet spot.”"}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":true,"bad":false,"index":5},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"U.S. News has long been identified with its annual rankings of colleges and hospitals, and with advice for consumers. Last year, the magazine’s owner, Mortimer B. Zuckerman, placed a big bet in that direction, building a Web site of vehicle ratings and reviews that has drawn heavy advertising, and promising similar sites for other types of products."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":false,"bad":true,"index":6},{"__typename":"ImageBlock","media":{"__typename":"Image","altText":"","caption":{"__typename":"TextOnlyDocumentBlock","content":[{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"U.S. News is investing in its niche as a rankings provider."}]}],"text":"U.S. News is investing in its niche as a rankings provider."},"credit":"","crops":[{"__typename":"ImageCrop","renditions":[{"__typename":"ImageRendition","height":262,"name":"articleInline","url":"https:\u002F\u002Fstatic01.nyt.com\u002Fimages\u002F2008\u002F06\u002F11\u002Fbusiness\u002F11mag.190.jpg","width":190}]}],"id":"SW1hZ2U6bnl0Oi8vaW1hZ2UvYmEzNDJlOWMtNWM5Ny01MzhkLWEyMmYtZDkwMzgwYzJhZmRk","imageType":"photo","legacyHtmlCaption":"U.S. News is investing in its niche as a rankings provider.","timesTags":[],"uri":"nyt:\u002F\u002Fimage\u002Fba342e9c-5c97-538d-a22f-d90380c2afdd","url":"https:\u002F\u002Fwww.nytimes.com\u002Fimagepages\u002F2008\u002F06\u002F11\u002Fbusiness\u002F11mag_CA0.ready.html"},"size":"MEDIUM"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":false,"bad":true,"index":7},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"While many magazine categories still fare well, newsmagazines face the same challenges as newspapers: the proliferation of around-the-clock news sources and the migration of readers and advertisers to the Internet."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":true,"adsDesktopHoldout":true,"adsHybrid":true,"adsMobile":true,"adsMobileHoldout":false,"bad":false,"index":8},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"In addition, two British imports, The Week and The Economist, have made inroads in the American market, increasing pressure on Time, Newsweek and U.S. News. The Week offers summaries of articles published elsewhere, covering more bases than its competitors, but in less depth and with a lower cost structure. The Economist is at the opposite extreme, with original, in-depth reporting, commentary and analysis."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":false,"bad":false,"index":9},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"Time and Newsweek try to fill all those roles to varying degrees, while also competing online in the 24-hour breaking-news cycle."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":true,"bad":false,"index":10},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"But U.S. News, with fewer resources, decided years ago not to try to keep pace on news reporting and to put more emphasis on service reporting. It went from 46 issues last year to just 32 planned for this year, reducing printing and distribution costs. Many of those are special issues with nonnews covers, designed not to grow stale in two weeks on newsstands."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":true,"adsMobile":true,"adsMobileHoldout":false,"bad":false,"index":11},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"“If you want to survive as a weekly, either you are going to become a news digest like The Week, or you’re going to move more toward one or two really good pieces of in-depth reporting, plus analysis and commentary, like Time and The Economist,” said Samir Husni, chairman of the journalism department at the University of Mississippi, who follows the magazine industry."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":false,"bad":false,"index":12},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"For years, the three major newsmagazines have struggled to prop up their circulations, offering deep subscription discounts. The Economist takes the opposite approach, charging more at the newsstand, $5.99, and offering few discounts."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":true,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":false,"bad":false,"index":13},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"The three American weeklies partly reversed course in the last 18 months, shedding some unprofitable circulation. They lowered their rate bases the sales they promise to advertisers to 3.25 million copies for Time, 2.6 million for Newsweek, and 1.5 million for U.S. News. The Economist has a circulation of 720,000, and The Week 480,000."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":true,"bad":false,"index":14},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"As a privately held company, U.S. News & World Report L.P. does not release financial information, and it is not clear whether it operates at a profit. The magazine’s ad pages declined from more than 2,000 in 1999 to 1,640 last year, according to the Magazine Publishers of America. So far this year, the figure is down about 35 percent, largely because of the smaller number of issues."}],"textAlign":"DEFAULT"},{"__typename":"Dropzone","adsDesktop":false,"adsDesktopHoldout":false,"adsHybrid":false,"adsMobile":false,"adsMobileHoldout":false,"bad":false,"index":15},{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[],"text":"“We’re all going to be recalibrating the dial for years,” Mr. Kelly said of the newsmagazines. “Nobody’s got it figured out yet. Everybody’s looking over everybody else’s shoulder.”"}],"textAlign":"DEFAULT"}]},"storyFormat":null,"storylines":[{"__typename":"AssociatedStoryline","ruleName":"styln-media","storyline":{"__typename":"Storyline","context":null,"displayName":"Media","experimentalJsonBlob":"{\"data\":[{\"version\":1,\"type\":\"experimentalJsonBlob\",\"data\":[{\"version\":1,\"type\":\"guide\",\"data\":{\"title\":\"Inside the Media Industry\",\"leadIn\":\"\",\"sections\":[{\"section\":[{\"type\":\"bulletedList\",\"value\":[\"\u003Cstrong\u003EThe Clarksdale Press Register: \u003C\u002Fstrong\u003EA Mississippi judge \u003Ca href=\\\"https:\u002F\u002Fwww.nytimes.com\u002F2025\u002F02\u002F19\u002Fus\u002Fmississippi-judge-newspaper-editorial.html\\\"\u003Eissued a temporary restraining order requested by the city of Clarksdale\u003C\u002Fa\u003E requiring the local newspaper to remove a critical editorial, alarming press advocates.\",\"\u003Cstrong\u003EThe Washington Post:\u003C\u002Fstrong\u003E The newspaper \u003Ca href=\\\"https:\u002F\u002Fwww.nytimes.com\u002F2025\u002F02\u002F17\u002Fbusiness\u002Fwashington-post-ad-trump-musk.html\\\"\u003Ecanceled an ad that called for Elon Musk to be fired\u003C\u002Fa\u003E from his role in government, according to an advocacy group who had ordered it.\",\"\u003Cstrong\u003EFox News:\u003C\u002Fstrong\u003E The network has \u003Ca href=\\\"https:\u002F\u002Fwww.nytimes.com\u002F2025\u002F02\u002F13\u002Ftechnology\u002Ftrump-fox-news-common-sense.html\\\"\u003Emade frequent use of the phrase “common sense”\u003C\u002Fa\u003E to describe the policy actions pursued by President Trump to reshape the federal government, echoing the language of the administration.\",\"\u003Cstrong\u003ENBC:\u003C\u002Fstrong\u003E Sean Combs, who faces federal racketeering and sex trafficking charges, \u003Ca href=\\\"https:\u002F\u002Fwww.nytimes.com\u002F2025\u002F02\u002F12\u002Farts\u002Fmusic\u002Fsean-combs-defamation-lawsuit-nbc-peacock.html\\\"\u003Esued the company over a documentary\u003C\u002Fa\u003E that he said “shamelessly advances conspiracy theories” about him.\",\"\u003Cstrong\u003EComcast:\u003C\u002Fstrong\u003E The F.C.C. \u003Ca href=\\\"https:\u002F\u002Fwww.nytimes.com\u002F2025\u002F02\u002F12\u002Fbusiness\u002Fmedia\u002Ffcc-comcast-nbc-dei-discrimination.html\\\"\u003Eis investigating D.E.I. programs\u003C\u002Fa\u003E at the company, whose subsidiaries include NBC News and Universal Studios.\"]}]}]}}]}]}","guide":{"__typename":"StorylineGuide","displayName":"Inside the Media 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"},{"__typename":"TextInline","formats":[{"__typename":"LinkFormat","uri":"nyt:\u002F\u002Farticle\u002Fc20731db-70f3-5da9-9717-cfbafac12608","url":"https:\u002F\u002Fwww.nytimes.com\u002F2025\u002F02\u002F12\u002Farts\u002Fmusic\u002Fsean-combs-defamation-lawsuit-nbc-peacock.html"}],"text":"sued the company over a documentary"},{"__typename":"TextInline","formats":[],"text":" that he said “shamelessly advances conspiracy theories” about him."}]}]},{"__typename":"ListItemBlock","content":[{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[{"__typename":"BoldFormat"}],"text":"Comcast:"},{"__typename":"TextInline","formats":[],"text":" The F.C.C. "},{"__typename":"TextInline","formats":[{"__typename":"LinkFormat","uri":"nyt:\u002F\u002Farticle\u002Fa9d9175b-20a4-57c4-817e-62dbf4535c09","url":"https:\u002F\u002Fwww.nytimes.com\u002F2025\u002F02\u002F12\u002Fbusiness\u002Fmedia\u002Ffcc-comcast-nbc-dei-discrimination.html"}],"text":"is investigating D.E.I. programs"},{"__typename":"TextInline","formats":[],"text":" at the company, whose subsidiaries include NBC News and Universal Studios."}]}]}]}}]}]},"hubAssets":[],"primaryAssets":[],"promotedLiveAssets":[],"tone":"NEWS","topLinks":null,"uri":"nyt:\u002F\u002Fstoryline\u002F403b31f6-7d33-4eb2-b45c-a1a8aff288ac","url":"https:\u002F\u002Fwww.nytimes.com\u002Fstoryline\u002F403b31f6-7d33-4eb2-b45c-a1a8aff288ac"},"testName":""},{"__typename":"AssociatedStoryline","ruleName":"styln-business-general","storyline":{"__typename":"Storyline","context":null,"displayName":"Best of Business","experimentalJsonBlob":"{\"data\":[{\"version\":1,\"type\":\"experimentalJsonBlob\",\"data\":[{\"version\":1,\"type\":\"guide\",\"data\":{\"title\":\"Explore Our Business and Tech Coverage\",\"leadIn\":\"Dive deeper into the people, issues and trends shaping the worlds of business and technology.\",\"sections\":[{\"section\":[{\"type\":\"bulletedList\",\"value\":[\"\u003Cstrong\u003EHow Altman Won Over Trump: \u003C\u002Fstrong\u003EAfter helping President Trump get elected, Elon Musk was poised to dominate America’s A.I. policies. Then Sam Altman, the chief executive of OpenAI, \u003Ca href=\\\"https:\u002F\u002Fwww.nytimes.com\u002F2025\u002F02\u002F08\u002Ftechnology\u002Fsam-altman-elon-musk-trump.html\\\"\u003Esneaked into the White House\u003C\u002Fa\u003E.\",\"\u003Cstrong\u003EWhere to Find the Gossip: \u003C\u002Fstrong\u003EEmily Sundberg’s business newsletter, Feed Me, is read by dealmakers and strivers alike and \u003Ca href=\\\"https:\u002F\u002Fwww.nytimes.com\u002F2025\u002F02\u002F07\u002Fbusiness\u002Femily-sundberg-feed-me.html\\\"\u003Ehas made her a rising Substack star\u003C\u002Fa\u003E.\",\"\u003Cstrong\u003EWhat Happens to Emerging Black Sellers?: \u003C\u002Fstrong\u003EBlack-owned brands got a foot in the door through D.E.I. programs at big retailers like Target and Amazon. Now amid a sudden pullback, \u003Ca href=\\\"https:\u002F\u002Fwww.nytimes.com\u002F2025\u002F02\u002F05\u002Fbusiness\u002Fdei-target-black-sellers.html\\\"\u003Ethey worry the door might be closing\u003C\u002Fa\u003E.\",\"\u003Cstrong\u003ESilicon Valley Workers Quietly Protest: \u003C\u002Fstrong\u003EAs Mark Zuckerberg and other tech titans have embraced Trump and muffled internal dissent at their companies, their mostly left-leaning employees have objected with \u003Ca href=\\\"https:\u002F\u002Fwww.nytimes.com\u002F2025\u002F01\u002F29\u002Ftechnology\u002Ftampons-silicon-valley-workers-protest.html\\\"\u003Esubtle acts of defiance\u003C\u002Fa\u003E.\",\"\u003Cstrong\u003EBill Gates Isn’t Like Those Other Tech Billionaires:\u003C\u002Fstrong\u003E The Microsoft co-founder and philanthropist is taking a break from the future to examine his past — and \u003Ca href=\\\"https:\u002F\u002Fwww.nytimes.com\u002F2025\u002F01\u002F30\u002Ftechnology\u002Fbill-gates-tech-billionaires-memoir.html\\\"\u003Emulling where the billionaires now fit in\u003C\u002Fa\u003E.\"]}]}]}}]}]}","guide":{"__typename":"StorylineGuide","displayName":"Explore Our Business and Tech Coverage","leadIn":"Dive deeper into the people, issues and trends shaping the worlds of business and technology.","sections":[{"__typename":"StorylineGuideSection","items":[{"__typename":"StorylineGuideItem","content":{"__typename":"ListBlock","content":[{"__typename":"ListItemBlock","content":[{"__typename":"ParagraphBlock","content":[{"__typename":"TextInline","formats":[{"__typename":"BoldFormat"}],"text":"How Altman Won Over Trump: "},{"__typename":"TextInline","formats":[],"text":"After helping President Trump get elected, Elon Musk was poised to dominate America’s A.I. policies. 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