YouTube Ad Preferences & Settings

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href="/web/20211126025624/https://www.youtube.com/howyoutubeworks/our-commitments/preventing-bias/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Preventing bias </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> What does YouTube do to prevent bias? </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211126025624/https://www.youtube.com/howyoutubeworks/our-commitments/fostering-child-safety/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Fostering child safety </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How does YouTube help keep kids protected on the platform? </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211126025624/https://www.youtube.com/howyoutubeworks/our-commitments/protecting-user-data/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Protecting user data </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How does YouTube maintain user privacy? </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211126025624/https://www.youtube.com/howyoutubeworks/our-commitments/safeguarding-copyright/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Safeguarding copyright </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How does YouTube protect copyrighted content? </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211126025624/https://www.youtube.com/howyoutubeworks/our-commitments/sharing-revenue/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Sharing revenue </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How does YouTube make money? </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211126025624/https://www.youtube.com/howyoutubeworks/our-commitments/promoting-digital-wellbeing/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Promoting digital wellbeing </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How does YouTube support users’ digital wellbeing? </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211126025624/https://www.youtube.com/howyoutubeworks/our-commitments/covid-response/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Responding to COVID-19 </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How is YouTube supporting users during COVID-19? </span> </a> </div> </nav> </div> </div> <div class="lb-header__nav-item-wrapper"> <a class="lb-header-js-nav-item lb-header__nav-item" aria-activedescendant="subnav-product-features" aria-haspopup="menu" aria-label="Product features menupopup" tabindex="0" data-nosnippet="true"> Product features <span class="lb-header__subnav-chevron"></span> </a> <div class="lb-header__subnav-wrapper lb-header-js-subnav-wrapper" role="menu" id="subnav-product-features"> <nav class="lb-header__subnav"> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211126025624/https://www.youtube.com/howyoutubeworks/product-features/search/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> YouTube Search </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How our search tool can help you find content you'll love </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211126025624/https://www.youtube.com/howyoutubeworks/product-features/recommendations/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Recommended videos </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How we recommend content we think you'll want to watch </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211126025624/https://www.youtube.com/howyoutubeworks/product-features/news-information/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> News and information </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How we provide context for your search results and videos </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211126025624/https://www.youtube.com/howyoutubeworks/product-features/health-information/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Health information </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How we provide context for health queries </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211126025624/https://www.youtube.com/howyoutubeworks/product-features/monetization/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Monetization for Creators </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How Creators earn money on YouTube </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211126025624/https://www.youtube.com/howyoutubeworks/product-features/live/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> YouTube Live </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How you can reach your community in real time with Live and Premieres </span> </a> </div> </nav> </div> </div> <div class="lb-header__nav-item-wrapper"> <a class="lb-header-js-nav-item lb-header__nav-item" aria-activedescendant="subnav-user-settings" aria-haspopup="menu" aria-label="User settings menupopup" tabindex="0" data-nosnippet="true"> User settings <span class="lb-header__subnav-chevron"></span> </a> <div class="lb-header__subnav-wrapper lb-header-js-subnav-wrapper" role="menu" id="subnav-user-settings"> <nav class="lb-header__subnav"> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211126025624/https://www.youtube.com/howyoutubeworks/user-settings/privacy/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Privacy controls </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How we protect your information and what you can do to control your privacy </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item lb-header__subnav-item--active" href="/web/20211126025624/https://www.youtube.com/howyoutubeworks/user-settings/ad-settings/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Ad Settings </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How our advertising works and how to customize your ad experience </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211126025624/https://www.youtube.com/howyoutubeworks/user-settings/parental-controls/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Parental controls </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How you can create a family friendly experience </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a 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href="/web/20211126025624/https://www.youtube.com/howyoutubeworks/policies/overview/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Policies overview </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How our rules and policies help keep our platform safe </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211126025624/https://www.youtube.com/howyoutubeworks/policies/community-guidelines/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Community Guidelines </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How we define what we do and don’t allow on YouTube </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211126025624/https://www.youtube.com/howyoutubeworks/policies/copyright/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Copyright </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How we help Creators responsibly manage their content </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211126025624/https://www.youtube.com/howyoutubeworks/policies/monetization-policies/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Monetization policies </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How Creators can monetize their content as part of the YouTube Partner Program </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item 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href="/web/20211126025624/https://www.youtube.com/howyoutubeworks/progress-impact/timeline/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Responsibility through the years </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How we've been building a more responsible platform over the years </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211126025624/https://www.youtube.com/howyoutubeworks/progress-impact/responsibility/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Progress on managing harmful content </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How we're enforcing our policies on harmful content by the numbers </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a 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</span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211126025624/https://www.youtube.com/howyoutubeworks/resources/brand-resources/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Brand resources </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> Access brand resources such as our YouTube logo, color palettes, and permissions form </span> </a> </div> </nav> </div> </div> </nav> </div> </div> </div> </header> <main class="ytr-main ytr-youtube-ad-preferences-settings" id="content"> <section class="ytr-section"> <div class="lb-padding-top-s lb-padding-bottom-s ytr-hero"> <div class="ytr-section__window"> <div class="lb-grid lb-grid--image-right"> <div class="lb-grid__cell lb-grid__cell--span-7 lb-grid__cell--sm-span-12 ytr-flex-col ytr-flex-col--vert-center ytr-hero__details"> <small class="ytr-eyebrow lb-margin-bottom-l ytr-hero__eyebrow"> <span class="lb-font-weight-600 lb-font-eyebrow ytr-eyebrow__text"> User settings </span> <img class="ytr-eyebrow__underline" src="/web/20211126025624im_/https://www.youtube.com/howyoutubeworks/static/images/eyebrow-underline.png" role="presentation"> </small> <h1> <span class="lb-font-weight-600 lb-font-alpha-headline"> Ad Settings </span> </h1> </div> <div class="lb-grid__cell lb-grid__cell--offset-8-span-4 lb-grid__cell--sm-span-12 ytr-flex-col ytr-flex-col--vert-center ytr-hero__image-wrapper"> <img class="ytr-hero__image" src="https://web.archive.org/web/20211126025624im_/https://lh3.googleusercontent.com/vZQO3owVAzG8ac8sTUtEz-06rG2yJfCAyVLlvcCd7gizV5zrv53gVgiXejl3B-EuLKOuNCy74hFgsoBq1_GJArH2GesyUFMcMSXv=v3-s20-fblur=1,20" srcset="https://web.archive.org/web/20211126025624im_/https://lh3.googleusercontent.com/vZQO3owVAzG8ac8sTUtEz-06rG2yJfCAyVLlvcCd7gizV5zrv53gVgiXejl3B-EuLKOuNCy74hFgsoBq1_GJArH2GesyUFMcMSXv=v1-s682 682w, https://web.archive.org/web/20211126025624im_/https://lh3.googleusercontent.com/vZQO3owVAzG8ac8sTUtEz-06rG2yJfCAyVLlvcCd7gizV5zrv53gVgiXejl3B-EuLKOuNCy74hFgsoBq1_GJArH2GesyUFMcMSXv=v1-s1024 1024w, https://web.archive.org/web/20211126025624im_/https://lh3.googleusercontent.com/vZQO3owVAzG8ac8sTUtEz-06rG2yJfCAyVLlvcCd7gizV5zrv53gVgiXejl3B-EuLKOuNCy74hFgsoBq1_GJArH2GesyUFMcMSXv=v0-s2048 2048w" alt="Ad Settings" aria-hidden="False"> </div> </div> </div> </div> </section> <section class="ytr-section ytr-section--article" data-lb-auto-init="ArticlePage"> <div class="ytr-section__window"> <div class="lb-grid ytr-article"> <div class="lb-grid__cell lb-grid__cell--md-span-12 lb-grid__cell--lg-span-4"> <ul class="ytr-article__tabs ytr-js-tabs"> <li class="ytr-article__tabs-tab-wrapper"> <a href="#overview" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-js-tab"> Overview </a> </li> </ul> </div> <div class="lb-grid__cell lb-grid__cell--md-offset-1-span-10 lb-grid__cell--lg-offset-4-span-8 ytr-article__content-wrapper"> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="overview"> <p class="md md-p">YouTube aims to show you relevant and useful ads based on your activity, but you’re always in control. With Ad Settings, we make it easy for you to control what data we use to personalize ads to you. This includes information you’ve added to your Google Account, what we’ve guessed about your interests as a result of your activity, and interactions with other advertisers that partner with us to show ads.</p> <p class="md md-p">For example, we may think you’re a soccer fan because you watched highlights from a recent match on YouTube, or looked up “soccer fields near me” on Google Search. And if you’ve spent time on a partner advertiser’s site, we may suggest ads based on that visit.</p> <p class="md md-p">When ad personalization is on, you can choose any info – age and gender, an inferred interest, or a previous interaction with an advertiser –to learn more about why it’s being used, turn it off, or deactivate personalized ads altogether. You’ll still see ads, but they’ll most likely be less relevant.</p> <p class="md md-p" md-node-state="empty"><figure class="ytr-media"> <div class="ytr-media-grid"> <div class="ytr-media-grid__cell ytr-media__image-wrapper ytr-media-grid__cell--sm-span-8 ytr-media-grid__cell--md-span-5 ytr-media-grid__cell--lg-span-4"> <video class="ytr-media__video-file" preload="metadata" autoplay="true" playsinline="true" muted="true" loop="true"> <source src="https://web.archive.org/web/20211126025624im_/https://kstatic.googleusercontent.com/files/2c0511bf0c85319aa4c9a9751015f0ebf833e74c8eca6874232ad4bc4f832df5b36ecd53abe5dd36224574285de98d155d340a63e5796cc1a317d1ceaf5f7845" type="video/mp4"> <source src="https://web.archive.org/web/20211126025624im_/https://kstatic.googleusercontent.com/files/2c0511bf0c85319aa4c9a9751015f0ebf833e74c8eca6874232ad4bc4f832df5b36ecd53abe5dd36224574285de98d155d340a63e5796cc1a317d1ceaf5f7845" type="video/ogg"> </video> </div> <figcaption class="lb-padding-bottom-xs lb-padding-top-xs ytr-media-grid__cell ytr-media-grid__cell--span-5 ytr-media__caption"> <p class="md md-p"><strong class="md md-strong">Ad Settings:</strong> Learn more about and control what information is being used for ad personalization</p> </figcaption> </div> </figure></p> <p class="md md-p" md-node-state="empty"><div class="ytr-resources lb-padding-top-s lb-margin-top-m lb-margin-bottom-m"> <div class="ytr-resources-grid"> <div class="ytr-resources-grid__cell ytr-resources-grid__cell--span-2"> <h3 class="lb-margin-bottom-xs"> <span class="lb-font-weight-600 lb-font-subhead"> Resources </span> </h3> <ul> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20211126025624/https://adssettings.google.com/authenticated?hl=en" target="_blank" rel="noreferrer nofollow"> Review your Ad Settings <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> </ul> </div> </div> </div></p> </div> </div> </div> </div> </section> <section class="ytr-related-content ytr-section "> <div class="ytr-section__window lb-padding-top-xl lb-padding-bottom-xl"> <h2 class="lb-margin-bottom-l"> <span class="lb-font-weight-600 lb-font-gamma-headline"> Related articles </span> </h2> <ul class="lb-grid ytr-related-content__article-list"> <li class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4 ytr-related-content__article ytr-flex ytr-flex-col"> <span class="lb-font-weight-600 lb-font-headline-2 lb-margin-bottom-xs"> Privacy controls </span> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="/web/20211126025624/https://www.youtube.com/howyoutubeworks/user-settings/privacy/" "> Read more </a> </div> </li> <li 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