CINXE.COM

<!DOCTYPE html> <html lang="en-GB" id="html"> <head>  <script src="https://cdn-ukwest.onetrust.com/scripttemplates/otSDKStub.js" type="text/javascript" charset="UTF-8" data-domain-script="0ac15c66-3df5-40e1-ad10-8980f81ea492" ></script> <script type="text/javascript"> function OptanonWrapper() { } </script>  <meta charset="UTF-8"/> <meta name="viewport" content="width=device-width, minimum-scale=1.0, maximum-scale=1.0"> <link rel="apple-touch-icon" sizes="180x180" href="https://www.iponweb.com/wp-content/themes/iponweb/favicon/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="https://www.iponweb.com/wp-content/themes/iponweb/favicon/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="https://www.iponweb.com/wp-content/themes/iponweb/favicon/favicon-16x16.png"> <link rel="manifest" href="https://www.iponweb.com/wp-content/themes/iponweb/favicon/manifest.json"> <link rel="mask-icon" href="https://www.iponweb.com/wp-content/themes/iponweb/favicon/safari-pinned-tab.svg" color="#202020"> <meta name="theme-color" content="#202020"> <script src="https://use.typekit.net/ktk8cwn.js"></script> <script>try { Typekit.load({async: true}); } catch (e) { }</script> <link rel="profile" href="https://gmpg.org/xfn/11"/> <link rel="stylesheet" type="text/css" media="all" href="https://www.iponweb.com/wp-content/themes/iponweb/style.css"/> <link rel="stylesheet" type="text/css" media="all" href="https://www.iponweb.com/wp-content/themes/iponweb/css/responsive.css"/> <link rel="stylesheet" type="text/css" media="all" href="https://www.iponweb.com/wp-content/themes/iponweb/style-new.css?ver=0.1.6"/> <link rel="stylesheet" type="text/css" media="all" href="https://www.iponweb.com/wp-content/themes/iponweb/css/animate.css"> <link rel="stylesheet" type="text/css" media="all" href="https://www.iponweb.com/wp-content/themes/iponweb/css/dropkick.css"> <link rel="stylesheet" type="text/css" media="all" href="https://www.iponweb.com/wp-content/themes/iponweb/css/slick.css"/> <link rel="stylesheet" type="text/css" media="all" href="https://www.iponweb.com/wp-content/themes/iponweb/css/jquery.fancybox.min.css"/> <link rel="stylesheet" href="https://maxcdn.bootstrapcdn.com/font-awesome/4.5.0/css/font-awesome.min.css"> <link rel="pingback" href="https://www.iponweb.com/xmlrpc.php"/> <script src="https://www.iponweb.com/wp-content/themes/iponweb/js/modernizr-3.0.js"></script> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />  <title>News & Insights » IPONWEB » Global Leaders in Real-Time Advertising Technology & Infrastructure</title> <link rel="canonical" href="https://www.iponweb.com/news-insights/" /> <link rel="next" href="https://www.iponweb.com/news-insights/page/2/" /> <meta property="og:locale" content="en_GB" /> <meta property="og:type" content="article" /> <meta property="og:title" content="News & Insights » IPONWEB » Global Leaders in Real-Time Advertising Technology & Infrastructure" /> <meta property="og:url" content="https://www.iponweb.com/news-insights/" /> <meta property="og:site_name" content="IPONWEB" /> <meta name="twitter:card" content="summary_large_image" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":["WebPage","CollectionPage"],"@id":"https://www.iponweb.com/news-insights/","url":"https://www.iponweb.com/news-insights/","name":"News & Insights » IPONWEB » Global Leaders in Real-Time Advertising Technology & Infrastructure","isPartOf":{"@id":"https://www.iponweb.com/#website"},"datePublished":"2017-05-30T15:10:07+00:00","dateModified":"2017-09-18T15:03:05+00:00","breadcrumb":{"@id":"https://www.iponweb.com/news-insights/#breadcrumb"},"inLanguage":"en-GB"},{"@type":"BreadcrumbList","@id":"https://www.iponweb.com/news-insights/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.iponweb.com/"},{"@type":"ListItem","position":2,"name":"News & Insights"}]},{"@type":"WebSite","@id":"https://www.iponweb.com/#website","url":"https://www.iponweb.com/","name":"IPONWEB","description":"Global Leaders in Real-Time Advertising Technology & Infrastructure","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.iponweb.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"}]}</script>  <link rel='dns-prefetch' href='//ajax.googleapis.com' /> <link rel='dns-prefetch' href='//www.iponweb.com' /> <link rel='dns-prefetch' href='//www.googletagmanager.com' /> <link rel="alternate" type="application/rss+xml" title="IPONWEB » Feed" href="https://www.iponweb.com/feed/" /> <link rel="alternate" type="application/rss+xml" title="IPONWEB » Comments Feed" href="https://www.iponweb.com/comments/feed/" /> <script type="text/javascript"> /* <![CDATA[ */ window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/www.iponweb.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.6.1"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); /* ]]> */ </script> <link rel='stylesheet' id='layerslider-css' href='https://www.iponweb.com/wp-content/plugins/LayerSlider/assets/static/layerslider/css/layerslider.css?ver=7.1.4' type='text/css' media='all' /> <style id='wp-emoji-styles-inline-css' type='text/css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://www.iponweb.com/wp-includes/css/dist/block-library/style.min.css?ver=6.6.1' type='text/css' media='all' /> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='arve-css' href='https://www.iponweb.com/wp-content/plugins/advanced-responsive-video-embedder/build/main.css?ver=755e5bf2bfafc15e7cc1' type='text/css' media='all' /> <script type="text/javascript" src="https://ajax.googleapis.com/ajax/libs/jquery/1.7.1/jquery.min.js" id="jquery-js"></script> <script type="text/javascript" id="layerslider-utils-js-extra"> /* <![CDATA[ */ var LS_Meta = {"v":"7.1.4","fixGSAP":"1"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.iponweb.com/wp-content/plugins/LayerSlider/assets/static/layerslider/js/layerslider.utils.js?ver=7.1.4" id="layerslider-utils-js"></script> <script type="text/javascript" src="https://www.iponweb.com/wp-content/plugins/LayerSlider/assets/static/layerslider/js/layerslider.kreaturamedia.jquery.js?ver=7.1.4" id="layerslider-js"></script> <script type="text/javascript" src="https://www.iponweb.com/wp-content/plugins/LayerSlider/assets/static/layerslider/js/layerslider.transitions.js?ver=7.1.4" id="layerslider-transitions-js"></script> <script type="text/javascript" src="https://www.iponweb.com/wp-content/plugins/svg-support/vendor/DOMPurify/DOMPurify.min.js?ver=2.5.8" id="bodhi-dompurify-library-js"></script> <script type="text/javascript" id="bodhi_svg_inline-js-extra"> /* <![CDATA[ */ var svgSettings = {"skipNested":""}; /* ]]> */ </script> <script type="text/javascript" src="https://www.iponweb.com/wp-content/plugins/svg-support/js/min/svgs-inline-min.js" id="bodhi_svg_inline-js"></script> <script type="text/javascript" id="bodhi_svg_inline-js-after"> /* <![CDATA[ */ cssTarget={"Bodhi":"img.bidcore-svgs","ForceInlineSVG":"bidcore-svgs"};ForceInlineSVGActive="false";frontSanitizationEnabled="on"; /* ]]> */ </script> <meta name="generator" content="Powered by LayerSlider 7.1.4 - Multi-Purpose, Responsive, Parallax, Mobile-Friendly Slider Plugin for WordPress." />  <link rel="https://api.w.org/" href="https://www.iponweb.com/wp-json/" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.iponweb.com/xmlrpc.php?rsd" /> <style type="text/css"> .feedzy-rss-link-icon:after { content: url("https://www.iponweb.com/wp-content/plugins/feedzy-rss-feeds/img/external-link.png"); margin-left: 3px; } </style> <meta name="generator" content="Site Kit by Google 1.139.0" /><style> .page-template-template-content-page #menu-legal-policy-menu li{list-style-type:none}.page-template-template-content-page #menu-legal-policy-menu>li>a{color:#04b3da;font-weight:700}.page-template-template-content-page #menu-legal-policy ul.sub-menu a{color:#000}.page-template-template-content-page #menu-legal-policy ul.sub-menu{padding-bottom:35px}.page-template-template-content-page #menu-legal-policy .sub-menu .current-menu-item a{font-weight:700}.page-template-template-content-page .content-page__accordion--single .sub-menu{padding-bottom:35px}.page-template-template-content-page .content-page__accordion,.content-page__content{min-height:80vh}.page-template-template-content-page .white-bg--small{padding-top:100px}.page-template-template-content-page.page-parent .accordion-wrapper-content.outer-wrapper{height:100%!important} .page-template-template-content-page #site-footer { background-color: #f1f6fa; } .page-template-template-content-page .accordion-wrapper-content .content-page__accordion--group_content ul { margin-left: 15px; list-style: none; } .page-template-template-content-page .accordion-wrapper-content .content-page__accordion--group_content ol { margin-left: 15px; } .page-template-template-content-page .accordion-wrapper-content .content-page__accordion--group_content ul li { position: relative; font-family: "proxima-nova", Helvetica, Arial, sans-serif; font-weight: 300; padding: 3px 0; } .page-template-template-content-page .accordion-wrapper-content .content-page__accordion--group_content ul li::before { color: #04b3da; /* color of bullet or square */ content: "\2022"; /* Unicode of character to precede the list item */ display: inline-block; font-size: 1em; /* use em or % */ left: -1em; /* use em, line up bullet flush with left hand side */ position: absolute; /* Set the bullet positioned absolutely top left */ top: 0.1em; /* use em or % */ } .page-template-template-content-page .content-page p, .page-template-template-content-page .content-page li { font-size: 17px; line-height: 29px; letter-spacing: .3px; } .page-template-template-content-page .content-page .content-page__accordion--group_content a { color: #07a6ca; } .page-template-template-content-page .menu-desktop ul li.Contact { left: 100%; } .page-template-template-content-page .content-page .nmb{ margin-bottom: 0 !important } .page-template-template-content-page .content-page__accordion, .page-template-template-content-page .content-page__content{ background-color: #ffffff; padding:75px 0; } .page-template-template-content-page .content-page__content a, .page-template-template-content-page .content-page__accordion a{ color:inherit; text-decoration: none; } :root body.page-template-template-content-page .content-page__content .blue, :root body.page-template-template-content-page .content-page__content * .blue, :root body.page-template-template-content-page .content-page__content * .blue *, :root body.page-template-template-content-page .content-page__accordion .blue, :root body.page-template-template-content-page .content-page__accordion * .blue, :root body.page-template-template-content-page .content-page__accordion * .blue *{ color:#04b3da !important; text-decoration: none; } .page-template-template-content-page .content-page__hero .outer-wrapper *:last-child{ margin-bottom:50px; } .page-template-template-content-page .content-page__hero{ padding-top: 200px; } .page-template-template-content-page .content-page__hero .outer-wrapper{ padding-left: 75px; box-sizing: border-box; } .page-template-template-content-page .content-page__accordion .outer-wrapper{ position: relative; } .page-template-template-content-page .content-page__accordion--group_title ul{ padding:0 !important; margin:0 !important; list-style: none !important; } .page-template-template-content-page .content-page__accordion--group_title li{ font-size: 17px; line-height: 29px; letter-spacing: .3px; } .page-template-template-content-page .content-page__accordion--group_content table{ border-collapse: collapse; } .page-template-template-content-page .content-page__accordion--group_content th{ height: 30px; } .page-template-template-content-page .content-page__accordion--group_content th, .page-template-template-content-page .content-page__accordion--group_content td { border: 1px solid black; padding: 10px; border-width: 1px; border-style: solid; } .page-template-template-content-page .content-page__accordion--group_content th b { vertical-align: : middle; } .page-template-template-content-page .content-page__accordion--group_title li.current-menu-item, .page-template-template-content-page .content-page__accordion--group_title li.current-menu-item *{ font-weight: bold !important; } .page-template-template-content-page .content-page__accordion--group_title{ cursor:pointer; } .page-template-template-content-page .content-page__accordion--group_content{ display: none; } @media only screen and (min-width: 960px){ .page-template-template-content-page .content-page__accordion--group_title{ width: 405px; margin-bottom: 3px; } .page-template-template-content-page .content-page__accordion--group_content{ width: calc(100% - 405px); padding-left:50px; box-sizing: border-box; position: absolute; top:0; right: 0; display: none; } } @media only screen and (max-width: 1024px) and (min-width: 960px){ .page-template-template-content-page .content-page__accordion--group_title{ width: 375px; margin-bottom: 3px; } .page-template-template-content-page .content-page__accordion--group_content{ width: calc(100% - 375px); padding-left:20px; box-sizing: border-box; position: absolute; top:0; right: 0; display: none; } } @media only screen and (max-width: 959px){ .page-template-template-content-page .content-page p, .page-template-template-content-page .content-page li { font-size: 15px; line-height: 25px; letter-spacing: .3px; } .page-template-template-content-page .content-page__accordion--single.active .content-page__accordion--group { display: block; } .page-template-template-content-page .content-page__accordion--single.active > h2::after { transform: rotate(180deg); } .page-template-template-content-page .content-page__hero .outer-wrapper{ padding-left: 50px; box-sizing: border-box; } .page-template-template-content-page .content-page__accordion--group_title:not(:first-child){ border-top: 1px solid #04b3da; margin-top: 10px; } .page-template-template-content-page .content-page__accordion--group_title{ width: 100%; padding-top: 10px; } .page-template-template-content-page .content-page__accordion--single > h2{ cursor:pointer; } .page-template-template-content-page .content-page__accordion--single > h2::after{ display: inline-block; content:'\f078'; font-family:'FontAwesome'; transition: .3s; } .page-template-template-content-page .content-page__accordion--single > h2.active::after{ display: inline-block; content:'\f077'; font-family:'FontAwesome'; } .page-template-template-content-page .content-page__accordion--group{ display: none; } .page-template-template-content-page .content-page__accordion--single > h2.active + .content-page__accordion--group{ display: block; } .page-template-template-content-page .content-page__accordion--group_content .title{ display: none; } .page-template-template-content-page .content-page__accordion--group_content{ width: 100%; padding-top: 10px; } .page-template-template-content-page .content-page__accordion--group_content:not(:last-child){ padding-bottom: 10px; } .page-template-template-content-page .content-page__accordion--single{ margin-bottom: 0 !important; } .page-template-template-content-page .content-page__accordion--single:not(:last-child){ padding-bottom: 10px; border-bottom:1px solid rgba(0,0,0,0.2); } .page-template-template-content-page .content-page__accordion--single:not(:first-child){ padding-top: 10px; } .page-template-template-content-page .content-page__accordion--group_content{ margin-top: 20px; } } .page-template-template-content-page .content-page__accordion--group_content p{ margin-bottom: 15px; } .page-template-template-content-page .content-page__accordion--group_title.with-content.active + .content-page__accordion--group_content{ display: block; } .page-template-template-content-page .content-page__accordion--single > h2{ font-size: 17px; line-height: 1.7em; margin-bottom: 0; font-weight: bold !important; text-transform: none; } .page-template-template-content-page .content-page__accordion--single > h2 *{ font-weight: bold; } .page-template-template-content-page .content-page__accordion--single{ margin-bottom: 35px; } .page-template-template-content-page .content-page__accordion--group_title.active, .page-template-template-content-page .content-page__accordion--group_title.active *{ font-weight: bold !important; } .page-template-template-content-page .content-page__accordion--group_content strong, .page-template-template-content-page .content-page__accordion--group_content strong *{ font-weight: bold !important; } @media only screen and (max-width: 1024px){ .page-template-template-content-page .content-page__hero{ padding-top: 175px; } .page-template-template-content-page .content-page__hero .outer-wrapper, .page-template-template-content-page .content-page__content .outer-wrapper, .page-template-template-content-page .content-page__accordion .outer-wrapper{ box-sizing: border-box; } .page-template-template-content-page .content-page__content, .page-template-template-content-page .content-page__accordion{ padding:65px 0; } } @media only screen and (max-width: 767px){ .page-template-template-content-page .content-page__hero .outer-wrapper{ padding-left: 25px; box-sizing: border-box; } .page-template-template-content-page .content-page__hero{ padding-top: 150px; } .page-template-template-content-page .content-page__hero .outer-wrapper, .page-template-template-content-page .content-page__content .outer-wrapper, .page-template-template-content-page .content-page__accordion .outer-wrapper{ box-sizing: border-box; } .page-template-template-content-page .content-page__content, .page-template-template-content-page .content-page__accordion{ padding:45px 0; } } @media only screen and (max-width: 501px){ .page-template-template-content-page .content-page__hero .outer-wrapper{ padding-left: 00px; box-sizing: border-box; } .page-template-template-content-page .content-page__hero{ padding-top: 125px; } .page-template-template-content-page .content-page__hero .outer-wrapper, .page-template-template-content-page .content-page__content .outer-wrapper, .page-template-template-content-page .content-page__accordion .outer-wrapper{ box-sizing: border-box; } .page-template-template-content-page .content-page__content, .page-template-template-content-page .content-page__accordion{ padding:25px 0; } } .content-page__accordion--group_content table { max-width: 100% !important; width: 100%!important; } @media only screen and (max-width: 959px) { .content-page__accordion .outer-wrapper { height: auto !important; } .content-page__accordion--group_content table td, .content-page__accordion--group_content table td p, .content-page__accordion--group_content table td li {font-size:11px!important; line-height:1.4 !important} .content-page__accordion--group_content table th, .content-page__accordion--group_content table th p {font-size:12px!important; line-height:1.4 !important} } </style>  <script class="hsq-set-content-id" data-content-id="standard-page"> var _hsq = _hsq || []; _hsq.push(["setContentType", "standard-page"]); </script>  <script type="text/javascript"> (function(url){ if(/(?:Chrome\/26\.0\.1410\.63 Safari\/537\.31|WordfenceTestMonBot)/.test(navigator.userAgent)){ return; } var addEvent = function(evt, handler) { if (window.addEventListener) { document.addEventListener(evt, handler, false); } else if (window.attachEvent) { document.attachEvent('on' + evt, handler); } }; var removeEvent = function(evt, handler) { if (window.removeEventListener) { document.removeEventListener(evt, handler, false); } else if (window.detachEvent) { document.detachEvent('on' + evt, handler); } }; var evts = 'contextmenu dblclick drag dragend dragenter dragleave dragover dragstart drop keydown keypress keyup mousedown mousemove mouseout mouseover mouseup mousewheel scroll'.split(' '); var logHuman = function() { if (window.wfLogHumanRan) { return; } window.wfLogHumanRan = true; var wfscr = document.createElement('script'); wfscr.type = 'text/javascript'; wfscr.async = true; wfscr.src = url + '&r=' + Math.random(); (document.getElementsByTagName('head')[0]||document.getElementsByTagName('body')[0]).appendChild(wfscr); for (var i = 0; i < evts.length; i++) { removeEvent(evts[i], logHuman); } }; for (var i = 0; i < evts.length; i++) { addEvent(evts[i], logHuman); } })('//www.iponweb.com/?wordfence_lh=1&hid=06D33CC08FBFBCA0E6F03160C6E27256'); </script>  <script type="text/javascript"> /* <![CDATA[ */ ( function( w, d, s, l, i ) { w[l] = w[l] || []; w[l].push( {'gtm.start': new Date().getTime(), event: 'gtm.js'} ); var f = d.getElementsByTagName( s )[0], j = d.createElement( s ), dl = l != 'dataLayer' ? '&l=' + l : ''; j.async = true; j.src = 'https://www.googletagmanager.com/gtm.js?id=' + i + dl; f.parentNode.insertBefore( j, f ); } )( window, document, 'script', 'dataLayer', 'GTM-5WHHF29' ); /* ]]> */ </script>  <link rel="icon" href="https://www.iponweb.com/wp-content/uploads/2017/10/cropped-IOW-Favicon-2-01-e1507558841425-32x32.jpg" sizes="32x32" /> <link rel="icon" href="https://www.iponweb.com/wp-content/uploads/2017/10/cropped-IOW-Favicon-2-01-e1507558841425-192x192.jpg" sizes="192x192" /> <link rel="apple-touch-icon" href="https://www.iponweb.com/wp-content/uploads/2017/10/cropped-IOW-Favicon-2-01-e1507558841425-180x180.jpg" /> <meta name="msapplication-TileImage" content="https://www.iponweb.com/wp-content/uploads/2017/10/cropped-IOW-Favicon-2-01-e1507558841425-270x270.jpg" />   <script src="https://www.iponweb.com/wp-content/themes/iponweb/js/wow.min.js"></script> <script> //window.addEventListener("load", function(){ //window.cookieconsent.initialise({ // "palette": { // "popup": { // "background": "#f1f6fa", // "text": "#202020" // }, // "button": { // "background": "#04b3da", // "text": "#ffffff" // } // }, // "position": "top", // "static": true, // "content": { // "message": "We use cookies to help improve our sites. If you continue, we'll assume that you're happy to accept our cookies.", // "dismiss": "Continue" // } //})}); //</script> <script> // Picture element HTML5 shiv document.createElement("picture"); //wow.js wow = new WOW( { boxClass: 'wow', // default offset: 100, // default mobile: false, // default live: false // default } ) wow.init(); </script> <style> .menu-desktop ul li.Contact { left: 100%; } </style> </head>  <body class="blog">      <div id="menu-slideout" class="mobile-nav"> <a id="japanese-link" href="http://www.iponweb.jp/" target="_blank" title=""> <img src="https://www.iponweb.com/wp-content/themes/iponweb/images/japanese-link.jpg" alt=""/> </a> <div class="menu-container browser-height dark-grey-bg"> <nav class="menu-primary-navigation-container"><ul id="menu-primary-navigation" class="menu"><li id="menu-item-1463" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1463"><a href="https://www.criteo.com/platform/commerce-grid/">Commerce Grid</a></li> <li id="menu-item-3099" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3099"><a href="https://www.bidswitch.com/">BidSwitch</a></li> </ul></nav> </div> <div class="diagonal-mask-1-right light-grey-bg"></div> </div> <header id="site-header" class="wow fadeInDown"> <div class="outer-wrapper cf"> <a class="logo left" href="https://www.iponweb.com/" title="IPONWEB" rel="home"> <img src="https://www.iponweb.com/wp-content/themes/iponweb/images/iponweb-logo.svg" alt=""/> </a> <div class="menu-desktop"> <nav class="menu-primary-navigation-container"><ul id="menu-primary-navigation-1" class="menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1463"><a href="https://www.criteo.com/platform/commerce-grid/">Commerce Grid</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3099"><a href="https://www.bidswitch.com/">BidSwitch</a></li> </ul></nav> </div> <div id="menu-toggle" style="display: none;"> <span class="menu-line line-1"></span> <span class="menu-line line-2"></span> <span class="menu-line line-3"></span> <span class="menu-line line-4"></span> </div> </div> </header>  <section id="inner-hero" class="dark-grey-bg relative"> <div id="particles-js"></div> <div class="inner-hero-content"> <h1 class="border-bottom border-bottom-highlight wow fadeIn">News & Insights</h1> </div> <div class="diagonal-mask-1-left light-grey-bg"></div> <div class="diagonal-mask-1-right light-grey-bg"></div> <img class="divide bottom" src="https://www.iponweb.com/wp-content/themes/iponweb/images/inner-header-bottom-divide-blue.svg" alt="" /> </section> <section class="post-list-container light-grey-bg diagonal-mask-2-wrap"> <div class="wrapper cf"> </div>  <div class="filter-bar wow fadeIn"> <div class="wrapper"> <ul class="project-cats"><li class="filter is-checked" data-filter="*">All</li><li class="filter" data-filter=".category-bidcore">Bidcore</li><li class="filter" data-filter=".category-releases">Releases</li><li class="filter" data-filter=".category-news">News</li><li class="filter" data-filter=".category-events">Events</li><li class="filter" data-filter=".category-insights">Insights</li></ul> </div> </div> <div class="grid"> <article id="post-3433" class="grid-item wow fadeIn post-3433 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-boris-mouzykantskii"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">18 October 2021</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/programmatic-i-o-a-pre-event-qa-with-dr-boris-mouzykantskii/" title="Permalink to Programmatic I/O: A Pre-Event Q&A with Dr. Boris Mouzykantskii" rel="bookmark">Programmatic I/O: A Pre-Event Q&A with Dr. Boris Mouzykantskii</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">IPONWEB</span></div> <a class="readmore" href="https://www.iponweb.com/programmatic-i-o-a-pre-event-qa-with-dr-boris-mouzykantskii/" title="Programmatic I/O: A Pre-Event Q&A with Dr. Boris Mouzykantskii"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-3423" class="grid-item wow fadeIn post-3423 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-alternative-ids tag-identity"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">21 November 2021</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/solving-the-identity-puzzle-in-a-cookieless-world-a-beginners-guide/" title="Permalink to Solving the Identity Puzzle in a Cookieless World: A Beginner’s Guide" rel="bookmark">Solving the Identity Puzzle in a Cookieless World: A Beginner’s Guide</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">IPONWEB</span></div> <a class="readmore" href="https://www.iponweb.com/solving-the-identity-puzzle-in-a-cookieless-world-a-beginners-guide/" title="Solving the Identity Puzzle in a Cookieless World: A Beginner’s Guide"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-3421" class="grid-item wow fadeIn post-3421 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-ctv"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">21 May 2022</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/europes-ctv-market-opportunities-challenges-and-priorities/" title="Permalink to Europe’s CTV Market: Opportunities, Challenges, and Priorities" rel="bookmark">Europe’s CTV Market: Opportunities, Challenges, and Priorities</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">The Drum</span></div> <a class="readmore" href="https://www.iponweb.com/europes-ctv-market-opportunities-challenges-and-priorities/" title="Europe’s CTV Market: Opportunities, Challenges, and Priorities"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-3417" class="grid-item wow fadeIn post-3417 post type-post status-publish format-standard has-post-thumbnail hentry category-releases tag-criteo"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">28 August 2022</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/iponweb-is-now-part-of-criteo/" title="Permalink to IPONWEB is now part of Criteo" rel="bookmark">IPONWEB is now part of Criteo</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">IPONWEB</span></div> <a class="readmore" href="https://www.iponweb.com/iponweb-is-now-part-of-criteo/" title="IPONWEB is now part of Criteo"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-3402" class="grid-item wow fadeIn post-3402 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-iponweb"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">15 March 2022</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/an-open-letter-from-iponweb-ceo-dr-boris-mouzykantskii-on-ukraine-and-the-future-of-our-russian-rd-operations/" title="Permalink to An open letter from IPONWEB CEO, Dr. Boris Mouzykantskii, on Ukraine and the future of our Russian R&D operations" rel="bookmark">An open letter from IPONWEB CEO, Dr. Boris Mouzykantskii, on Ukraine and the future of our Russian R&D operations</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">IPONWEB</span></div> <a class="readmore" href="https://www.iponweb.com/an-open-letter-from-iponweb-ceo-dr-boris-mouzykantskii-on-ukraine-and-the-future-of-our-russian-rd-operations/" title="An open letter from IPONWEB CEO, Dr. Boris Mouzykantskii, on Ukraine and the future of our Russian R&D operations"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-3391" class="grid-item wow fadeIn post-3391 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-first-party-data"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">28 September 2021</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/chapter-ii-how-publishers-can-utilize-their-first-party-data-to-maximize-revenue/" title="Permalink to Chapter II: How Publishers Can Utilize Their First-Party Data to Maximize Revenue" rel="bookmark">Chapter II: How Publishers Can Utilize Their First-Party Data to Maximize Revenue</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">IPONWEB</span></div> <a class="readmore" href="https://www.iponweb.com/chapter-ii-how-publishers-can-utilize-their-first-party-data-to-maximize-revenue/" title="Chapter II: How Publishers Can Utilize Their First-Party Data to Maximize Revenue"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-3390" class="grid-item wow fadeIn post-3390 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-first-party-data"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">04 August 2021</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/chapter-i-the-beginners-guide-to-first-party-data-in-programmatic-advertising/" title="Permalink to Chapter I: The Beginner’s Guide to First-Party Data in Programmatic Advertising" rel="bookmark">Chapter I: The Beginner’s Guide to First-Party Data in Programmatic Advertising</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">IPONWEB</span></div> <a class="readmore" href="https://www.iponweb.com/chapter-i-the-beginners-guide-to-first-party-data-in-programmatic-advertising/" title="Chapter I: The Beginner’s Guide to First-Party Data in Programmatic Advertising"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-3387" class="grid-item wow fadeIn post-3387 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-first-party-data"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">05 November 2021</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/chapter-iii-5-unique-ways-advertisers-can-leverage-their-first-party-data/" title="Permalink to Chapter III: 5 Unique Ways Advertisers Can Leverage Their First-Party Data" rel="bookmark">Chapter III: 5 Unique Ways Advertisers Can Leverage Their First-Party Data</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">IPONWEB</span></div> <a class="readmore" href="https://www.iponweb.com/chapter-iii-5-unique-ways-advertisers-can-leverage-their-first-party-data/" title="Chapter III: 5 Unique Ways Advertisers Can Leverage Their First-Party Data"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-3382" class="grid-item wow fadeIn post-3382 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-first-party-data"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">30 November 2021</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/chapter-iv-the-challenges-of-building-a-first-party-data-strategy-and-how-to-solve-them/" title="Permalink to Chapter IV: The Challenges of Building a First-Party Data Strategy (And How to Solve Them)" rel="bookmark">Chapter IV: The Challenges of Building a First-Party Data Strategy (And How to Solve Them)</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">IPONWEB</span></div> <a class="readmore" href="https://www.iponweb.com/chapter-iv-the-challenges-of-building-a-first-party-data-strategy-and-how-to-solve-them/" title="Chapter IV: The Challenges of Building a First-Party Data Strategy (And How to Solve Them)"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-3376" class="grid-item wow fadeIn post-3376 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-tag"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">07 March 2022</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/iponweb-awarded-tag-platinum-status-from-the-trustworthy-accountability-group/" title="Permalink to IPONWEB awarded TAG Platinum status from the Trustworthy Accountability Group" rel="bookmark">IPONWEB awarded TAG Platinum status from the Trustworthy Accountability Group</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">IPONWEB</span></div> <a class="readmore" href="https://www.iponweb.com/iponweb-awarded-tag-platinum-status-from-the-trustworthy-accountability-group/" title="IPONWEB awarded TAG Platinum status from the Trustworthy Accountability Group"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-3372" class="grid-item wow fadeIn post-3372 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-programamtic"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">30 June 2021</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/the-price-is-right-which-programmatic-pricing-model-should-you-choose/" title="Permalink to The Price is Right: Which Programmatic Pricing Model Should You Choose?" rel="bookmark">The Price is Right: Which Programmatic Pricing Model Should You Choose?</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight"></span></div> <a class="readmore" href="https://www.iponweb.com/the-price-is-right-which-programmatic-pricing-model-should-you-choose/" title="The Price is Right: Which Programmatic Pricing Model Should You Choose?"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-3369" class="grid-item wow fadeIn post-3369 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-dsp"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">21 June 2021</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/9-essential-questions-to-ask-before-choosing-your-next-dsp-partner/" title="Permalink to 9 Essential Questions to Ask Before Choosing Your Next DSP Partner" rel="bookmark">9 Essential Questions to Ask Before Choosing Your Next DSP Partner</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">IPONWEB</span></div> <a class="readmore" href="https://www.iponweb.com/9-essential-questions-to-ask-before-choosing-your-next-dsp-partner/" title="9 Essential Questions to Ask Before Choosing Your Next DSP Partner"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-3365" class="grid-item wow fadeIn post-3365 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-machine-learning"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">23 July 2021</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/rise-of-the-machines-the-evolution-of-machine-learning-in-media-buying/" title="Permalink to Rise of the Machines: The Evolution of Machine Learning in Media Buying" rel="bookmark">Rise of the Machines: The Evolution of Machine Learning in Media Buying</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">IPONWEB</span></div> <a class="readmore" href="https://www.iponweb.com/rise-of-the-machines-the-evolution-of-machine-learning-in-media-buying/" title="Rise of the Machines: The Evolution of Machine Learning in Media Buying"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-3352" class="grid-item wow fadeIn post-3352 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-ats"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">19 November 2021</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/watch-joe-meehan-on-the-path-to-programmatic-maturity-ats-london-2021/" title="Permalink to Watch: Joe Meehan on the Path to Programmatic Maturity (ATS London 2021)" rel="bookmark">Watch: Joe Meehan on the Path to Programmatic Maturity (ATS London 2021)</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">IPONWEB</span></div> <a class="readmore" href="https://www.iponweb.com/watch-joe-meehan-on-the-path-to-programmatic-maturity-ats-london-2021/" title="Watch: Joe Meehan on the Path to Programmatic Maturity (ATS London 2021)"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-3292" class="grid-item wow fadeIn post-3292 post type-post status-publish format-standard has-post-thumbnail hentry category-bidcore category-insights tag-bidcore tag-bidder"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">26 April 2021</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/do-publishers-need-their-own-bidder-demand-side-platform/" title="Permalink to Do Publishers Need Their Own Bidder (Demand Side Platform)?" rel="bookmark">Do Publishers Need Their Own Bidder (Demand Side Platform)?</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight"></span></div> <a class="readmore" href="https://www.iponweb.com/do-publishers-need-their-own-bidder-demand-side-platform/" title="Do Publishers Need Their Own Bidder (Demand Side Platform)?"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-3241" class="grid-item wow fadeIn post-3241 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-iponweb"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">07 November 2022</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/24-hours-at-iponweb-kevin-boyrivent-sr-strategy-manager/" title="Permalink to 24 Hours at IPONWEB: Kevin Boyrivent, Sr. Strategy Manager" rel="bookmark">24 Hours at IPONWEB: Kevin Boyrivent, Sr. Strategy Manager</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight"></span></div> <a class="readmore" href="https://www.iponweb.com/24-hours-at-iponweb-kevin-boyrivent-sr-strategy-manager/" title="24 Hours at IPONWEB: Kevin Boyrivent, Sr. Strategy Manager"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-3239" class="grid-item wow fadeIn post-3239 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-iponweb"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">27 March 2023</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/24-hours-at-iponweb-maria-bobkova-senior-product-manager/" title="Permalink to 24 Hours at IPONWEB: Maria Bobkova, Senior Product Manager" rel="bookmark">24 Hours at IPONWEB: Maria Bobkova, Senior Product Manager</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight"></span></div> <a class="readmore" href="https://www.iponweb.com/24-hours-at-iponweb-maria-bobkova-senior-product-manager/" title="24 Hours at IPONWEB: Maria Bobkova, Senior Product Manager"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-3237" class="grid-item wow fadeIn post-3237 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-mobile"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">28 October 2022</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/qa-skadnetwork-4-0-and-the-future-of-mobile-advertising-with-ionut-ciobotaru/" title="Permalink to Q&A: SKAdNetwork 4.0 and the Future of Mobile Advertising with Ionut Ciobotaru" rel="bookmark">Q&A: SKAdNetwork 4.0 and the Future of Mobile Advertising with Ionut Ciobotaru</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight"></span></div> <a class="readmore" href="https://www.iponweb.com/qa-skadnetwork-4-0-and-the-future-of-mobile-advertising-with-ionut-ciobotaru/" title="Q&A: SKAdNetwork 4.0 and the Future of Mobile Advertising with Ionut Ciobotaru"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-3234" class="grid-item wow fadeIn post-3234 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-iponweb"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">27 March 2023</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/24-hours-at-iponweb-stephanie-chang-client-enablement/" title="Permalink to 24 Hours at IPONWEB: Stephanie Chang, Client Enablement" rel="bookmark">24 Hours at IPONWEB: Stephanie Chang, Client Enablement</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight"></span></div> <a class="readmore" href="https://www.iponweb.com/24-hours-at-iponweb-stephanie-chang-client-enablement/" title="24 Hours at IPONWEB: Stephanie Chang, Client Enablement"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-3232" class="grid-item wow fadeIn post-3232 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-mobile"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">08 February 2023</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/skadnetwork-a-mobile-marketers-guide/" title="Permalink to SKAdNetwork: A Mobile Marketer’s Guide" rel="bookmark">SKAdNetwork: A Mobile Marketer’s Guide</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight"></span></div> <a class="readmore" href="https://www.iponweb.com/skadnetwork-a-mobile-marketers-guide/" title="SKAdNetwork: A Mobile Marketer’s Guide"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-3224" class="grid-item wow fadeIn post-3224 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-iponweb"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">08 March 2023</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/international-womens-day-2023/" title="Permalink to Celebrating International Women’s Day 2023 at IPONWEB" rel="bookmark">Celebrating International Women’s Day 2023 at IPONWEB</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight"></span></div> <a class="readmore" href="https://www.iponweb.com/international-womens-day-2023/" title="Celebrating International Women’s Day 2023 at IPONWEB"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-3174" class="grid-item wow fadeIn post-3174 post type-post status-publish format-standard has-post-thumbnail hentry category-insights"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">13 March 2023</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/organic-poaching-the-truth-about-roas-in-mobile-app-advertising/" title="Permalink to Organic Poaching & The Truth About ROAS in Mobile App Advertising" rel="bookmark">Organic Poaching & The Truth About ROAS in Mobile App Advertising</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">Rob Taylor</span></div> <a class="readmore" href="https://www.iponweb.com/organic-poaching-the-truth-about-roas-in-mobile-app-advertising/" title="Organic Poaching & The Truth About ROAS in Mobile App Advertising"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-3096" class="grid-item wow fadeIn post-3096 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-insights tag-criteo"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">23 August 2022</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/cro-brian-gleason-on-why-criteo-is-not-an-ad-network/" title="Permalink to CRO Brian Gleason on why Criteo is ‘not an ad network’" rel="bookmark">CRO Brian Gleason on why Criteo is ‘not an ad network’</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">Digiday</span></div> <a class="readmore" href="https://www.iponweb.com/cro-brian-gleason-on-why-criteo-is-not-an-ad-network/" title="CRO Brian Gleason on why Criteo is ‘not an ad network’"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-3092" class="grid-item wow fadeIn post-3092 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-criteo"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">21 September 2022</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/criteo-unveils-new-demand-side-platform-to-scale-retailer-audiences-across-the-open-internet/" title="Permalink to Criteo Unveils New Demand-side Platform to Scale Retailer Audiences Across the Open Internet" rel="bookmark">Criteo Unveils New Demand-side Platform to Scale Retailer Audiences Across the Open Internet</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">PR Newswire</span></div> <a class="readmore" href="https://www.iponweb.com/criteo-unveils-new-demand-side-platform-to-scale-retailer-audiences-across-the-open-internet/" title="Criteo Unveils New Demand-side Platform to Scale Retailer Audiences Across the Open Internet"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-3090" class="grid-item wow fadeIn post-3090 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-criteo"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">21 December 2021</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/why-criteo-is-purchasing-the-best-kept-secret-in-digital-media-for-380-million/" title="Permalink to Why Criteo is purchasing the best-kept secret in digital media for $380 million" rel="bookmark">Why Criteo is purchasing the best-kept secret in digital media for $380 million</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">Digiday</span></div> <a class="readmore" href="https://www.iponweb.com/why-criteo-is-purchasing-the-best-kept-secret-in-digital-media-for-380-million/" title="Why Criteo is purchasing the best-kept secret in digital media for $380 million"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-3087" class="grid-item wow fadeIn post-3087 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-insights tag-criteo"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">13 December 2021</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/criteos-ceo-megan-clarken-on-why-the-iponweb-deal-is-all-about-first-party-data/" title="Permalink to Criteo’s CEO Megan Clarken On Why The IPONWEB Deal Is All About First-Party Data" rel="bookmark">Criteo’s CEO Megan Clarken On Why The IPONWEB Deal Is All About First-Party Data</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">AdExchanger</span></div> <a class="readmore" href="https://www.iponweb.com/criteos-ceo-megan-clarken-on-why-the-iponweb-deal-is-all-about-first-party-data/" title="Criteo’s CEO Megan Clarken On Why The IPONWEB Deal Is All About First-Party Data"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-3082" class="grid-item wow fadeIn post-3082 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-criteo"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">04 August 2022</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/criteo-completes-250m-deal-for-ad-tech-firm-iponweb/" title="Permalink to Criteo completes $250M deal for ad-tech firm Iponweb" rel="bookmark">Criteo completes $250M deal for ad-tech firm Iponweb</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">Marketing Drive</span></div> <a class="readmore" href="https://www.iponweb.com/criteo-completes-250m-deal-for-ad-tech-firm-iponweb/" title="Criteo completes $250M deal for ad-tech firm Iponweb"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-2657" class="grid-item wow fadeIn post-2657 post type-post status-publish format-standard has-post-thumbnail hentry category-releases"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">10 December 2021</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/criteo-enters-into-exclusive-negotiations-to-acquire-iponweb-a-market-leading-adtech-platform-company/" title="Permalink to Criteo Enters Into Exclusive Negotiations to Acquire IPONWEB, a Market-Leading AdTech Platform Company" rel="bookmark">Criteo Enters Into Exclusive Negotiations to Acquire IPONWEB, a Market-Leading AdTech Platform Company</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">Criteo</span></div> <a class="readmore" href="https://www.iponweb.com/criteo-enters-into-exclusive-negotiations-to-acquire-iponweb-a-market-leading-adtech-platform-company/" title="Criteo Enters Into Exclusive Negotiations to Acquire IPONWEB, a Market-Leading AdTech Platform Company"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-2555" class="grid-item wow fadeIn post-2555 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-insights tag-ctv tag-connected-tv tag-bidswitch tag-ott"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">26 May 2021</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/how-a-year-of-wfh-is-driving-a-ctv-revolution/" title="Permalink to How a year of WFH is driving a CTV revolution" rel="bookmark">How a year of WFH is driving a CTV revolution</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">TalkCMO</span></div> <a class="readmore" href="https://www.iponweb.com/how-a-year-of-wfh-is-driving-a-ctv-revolution/" title="How a year of WFH is driving a CTV revolution"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-2544" class="grid-item wow fadeIn post-2544 post type-post status-publish format-standard has-post-thumbnail hentry category-bidcore category-news tag-bidcore tag-dsp tag-dsps tag-demand tag-programmatic tag-demand-solutions"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">21 May 2021</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/put-your-usp-at-the-heart-of-your-programmatic-strategy/" title="Permalink to Put your USP at the heart of your programmatic strategy" rel="bookmark">Put your USP at the heart of your programmatic strategy</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">The Drum</span></div> <a class="readmore" href="https://www.iponweb.com/put-your-usp-at-the-heart-of-your-programmatic-strategy/" title="Put your USP at the heart of your programmatic strategy"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-2532" class="grid-item wow fadeIn post-2532 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-optimzation tag-client-side-header-bidding tag-server-side-header-bidding tag-ssp tag-supply-side tag-header-bidding"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">10 May 2021</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/what-publishers-need-to-measure-for-healthy-header-bidding/" title="Permalink to What publishers need to measure for healthy header bidding" rel="bookmark">What publishers need to measure for healthy header bidding</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">Digital Content Next</span></div> <a class="readmore" href="https://www.iponweb.com/what-publishers-need-to-measure-for-healthy-header-bidding/" title="What publishers need to measure for healthy header bidding"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-2519" class="grid-item wow fadeIn post-2519 post type-post status-publish format-standard has-post-thumbnail hentry category-bidcore category-releases category-news"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">28 April 2021</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/iponweb-is-offering-tweakable-dsps-via-bidcore/" title="Permalink to IPONWEB Is Offering Tweakable DSPs Via BidCore" rel="bookmark">IPONWEB Is Offering Tweakable DSPs Via BidCore</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">AdExchanger</span></div> <a class="readmore" href="https://www.iponweb.com/iponweb-is-offering-tweakable-dsps-via-bidcore/" title="IPONWEB Is Offering Tweakable DSPs Via BidCore"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-2418" class="grid-item wow fadeIn post-2418 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-themediagrid tag-ssps tag-ssp tag-publisher tag-supply-side tag-publishers"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">12 April 2021</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/four-ways-publishers-can-use-data-to-get-closer-to-buyers/" title="Permalink to Four Ways Publishers Can Use Data to Get Closer to Buyers" rel="bookmark">Four Ways Publishers Can Use Data to Get Closer to Buyers</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">AdExchanger</span></div> <a class="readmore" href="https://www.iponweb.com/four-ways-publishers-can-use-data-to-get-closer-to-buyers/" title="Four Ways Publishers Can Use Data to Get Closer to Buyers"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-2387" class="grid-item wow fadeIn post-2387 post type-post status-publish format-standard has-post-thumbnail hentry category-bidcore category-insights tag-bidcore tag-bidder-as-a-service tag-bidder tag-dsp tag-in-housing tag-supply-side tag-publishers"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">01 March 2021</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/do-publishers-need-their-own-bidder/" title="Permalink to Do publishers need their own bidder?" rel="bookmark">Do publishers need their own bidder?</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">New Digital Age</span></div> <a class="readmore" href="https://www.iponweb.com/do-publishers-need-their-own-bidder/" title="Do publishers need their own bidder?"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-2382" class="grid-item wow fadeIn post-2382 post type-post status-publish format-standard has-post-thumbnail hentry category-releases tag-malware tag-brand-safety tag-piracy tag-certification tag-fraud tag-tag"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">02 February 2021</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/iponweb-attains-tag-platinum-status-from-the-trustworthy-accountability-group/" title="Permalink to IPONWEB attains TAG Platinum status from the Trustworthy Accountability Group" rel="bookmark">IPONWEB attains TAG Platinum status from the Trustworthy Accountability Group</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">IPONWEB</span></div> <a class="readmore" href="https://www.iponweb.com/iponweb-attains-tag-platinum-status-from-the-trustworthy-accountability-group/" title="IPONWEB attains TAG Platinum status from the Trustworthy Accountability Group"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-2375" class="grid-item wow fadeIn post-2375 post type-post status-publish format-standard has-post-thumbnail hentry category-bidcore category-insights tag-bidcore tag-bidder tag-programamtic tag-dsp tag-in-housing tag-apac"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">14 January 2021</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/5-questions-brand-marketers-should-ask-when-considering-in-housing-programmatic/" title="Permalink to 5 questions brand marketers should ask when considering in-housing programmatic" rel="bookmark">5 questions brand marketers should ask when considering in-housing programmatic</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">Campaign Asia</span></div> <a class="readmore" href="https://www.iponweb.com/5-questions-brand-marketers-should-ask-when-considering-in-housing-programmatic/" title="5 questions brand marketers should ask when considering in-housing programmatic"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-2373" class="grid-item wow fadeIn post-2373 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-client-side-header-bidding tag-server-side-header-bidding tag-ssps tag-cookie-depreciation tag-header-bidding tag-publishers"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">13 January 2021</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/will-the-third-party-cookies-demise-make-client-side-header-bidding-obsolete/" title="Permalink to Will the Third-Party Cookie’s Demise Make Client-Side Header Bidding Obsolete?" rel="bookmark">Will the Third-Party Cookie’s Demise Make Client-Side Header Bidding Obsolete?</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">AdMonsters</span></div> <a class="readmore" href="https://www.iponweb.com/will-the-third-party-cookies-demise-make-client-side-header-bidding-obsolete/" title="Will the Third-Party Cookie’s Demise Make Client-Side Header Bidding Obsolete?"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-2359" class="grid-item wow fadeIn post-2359 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-ipo tag-boris-mouzykantskii tag-independent tag-adtech"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">04 January 2021</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/7-digital-advertising-companies-experts-say-are-most-likely-to-go-public-in-2021/" title="Permalink to 7 digital advertising companies experts say are most likely to go public in 2021" rel="bookmark">7 digital advertising companies experts say are most likely to go public in 2021</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">Business Insider</span></div> <a class="readmore" href="https://www.iponweb.com/7-digital-advertising-companies-experts-say-are-most-likely-to-go-public-in-2021/" title="7 digital advertising companies experts say are most likely to go public in 2021"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-2353" class="grid-item wow fadeIn post-2353 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-192 tag-prediction tag-forecast tag-ctv tag-identity tag-connected-tv"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">14 December 2020</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/2021-predictions-tv-advertising-well-positioned-lines-blur-between-user-consent-identity-iponweb-and-bidswitch/" title="Permalink to 2021 predictions – TV advertising well-positioned; lines blur between user consent & identity – IPONWEB and BidSwitch" rel="bookmark">2021 predictions – TV advertising well-positioned; lines blur between user consent & identity – IPONWEB and BidSwitch</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">Marcom News</span></div> <a class="readmore" href="https://www.iponweb.com/2021-predictions-tv-advertising-well-positioned-lines-blur-between-user-consent-identity-iponweb-and-bidswitch/" title="2021 predictions – TV advertising well-positioned; lines blur between user consent & identity – IPONWEB and BidSwitch"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-2327" class="grid-item wow fadeIn post-2327 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-tv-advertising tag-digital-tv-advertising tag-connected-tv tag-ott"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">16 November 2020</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/will-the-future-of-ad-buying-be-automated/" title="Permalink to Will the Future of Ad Buying Be Automated?" rel="bookmark">Will the Future of Ad Buying Be Automated?</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">Broadcasting & Cable</span></div> <a class="readmore" href="https://www.iponweb.com/will-the-future-of-ad-buying-be-automated/" title="Will the Future of Ad Buying Be Automated?"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-2325" class="grid-item wow fadeIn post-2325 post type-post status-publish format-standard has-post-thumbnail hentry category-bidcore category-events category-insights tag-bidcore tag-data-strategy tag-in-housing tag-apac tag-interview"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">16 November 2020</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/future-proofing-programmatic-hybrid-in-housing-getting-control-of-your-data-leaning-into-change/" title="Permalink to Future-proofing programmatic: hybrid in-housing, getting control of your data & leaning into change" rel="bookmark">Future-proofing programmatic: hybrid in-housing, getting control of your data & leaning into change</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">The Drum</span></div> <a class="readmore" href="https://www.iponweb.com/future-proofing-programmatic-hybrid-in-housing-getting-control-of-your-data-leaning-into-change/" title="Future-proofing programmatic: hybrid in-housing, getting control of your data & leaning into change"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-2323" class="grid-item wow fadeIn post-2323 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-europe tag-ctv tag-connected-tv tag-tv tag-ott"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">13 November 2020</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/the-connected-tv-opportunity-in-europe/" title="Permalink to The connected TV opportunity in Europe" rel="bookmark">The connected TV opportunity in Europe</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">The Drum</span></div> <a class="readmore" href="https://www.iponweb.com/the-connected-tv-opportunity-in-europe/" title="The connected TV opportunity in Europe"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-2319" class="grid-item wow fadeIn post-2319 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-dpo tag-supply-path-optimization tag-spo tag-supply-side-optimisation tag-supply-side-optimization tag-supply-side tag-publishers"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">11 November 2020</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/its-time-to-zero-in-on-demand-path-optimization/" title="Permalink to It’s Time To Zero In On Demand-Path Optimization" rel="bookmark">It’s Time To Zero In On Demand-Path Optimization</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">AdExchanger</span></div> <a class="readmore" href="https://www.iponweb.com/its-time-to-zero-in-on-demand-path-optimization/" title="It’s Time To Zero In On Demand-Path Optimization"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-2304" class="grid-item wow fadeIn post-2304 post type-post status-publish format-standard has-post-thumbnail hentry category-releases tag-european-tv tag-ctv tag-connected-tv tag-research"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">29 October 2020</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/ectvilaunch/" title="Permalink to The European Connected TV Initiative: Official Launch" rel="bookmark">The European Connected TV Initiative: Official Launch</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">IPONWEB and The European Connected TV Initiative</span></div> <a class="readmore" href="https://www.iponweb.com/ectvilaunch/" title="The European Connected TV Initiative: Official Launch"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1895" class="grid-item wow fadeIn post-1895 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-idfa tag-mobile tag-apple tag-identity tag-dsp tag-ssp"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">17 September 2020</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/what-is-idfa/" title="Permalink to What Is IDFA?" rel="bookmark">What Is IDFA?</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">adMonsters</span></div> <a class="readmore" href="https://www.iponweb.com/what-is-idfa/" title="What Is IDFA?"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1879" class="grid-item wow fadeIn post-1879 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-the-mediagrid tag-covid-19 tag-apac"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">11 September 2020</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/meet-the-people-behind-adtech-qa-with-niraj-nagpal-iponweb/" title="Permalink to Meet the People Behind Adtech: Q&A with Niraj Nagpal – IPONWEB" rel="bookmark">Meet the People Behind Adtech: Q&A with Niraj Nagpal – IPONWEB</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">PubLift</span></div> <a class="readmore" href="https://www.iponweb.com/meet-the-people-behind-adtech-qa-with-niraj-nagpal-iponweb/" title="Meet the People Behind Adtech: Q&A with Niraj Nagpal – IPONWEB"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-2606" class="grid-item wow fadeIn post-2606 post type-post status-publish format-standard has-post-thumbnail hentry category-bidcore category-releases category-insights tag-bidcore tag-wfa tag-1st-party-data tag-agencies tag-programmatic tag-agency tag-digital-advertising"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">20 August 2020</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/use-of-in-house-programmatic-trading-desks-has-quadrupled-since-2016/" title="Permalink to Use of in-house programmatic trading desks has quadrupled since 2016" rel="bookmark">Use of in-house programmatic trading desks has quadrupled since 2016</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">Campaign</span></div> <a class="readmore" href="https://www.iponweb.com/use-of-in-house-programmatic-trading-desks-has-quadrupled-since-2016/" title="Use of in-house programmatic trading desks has quadrupled since 2016"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1779" class="grid-item wow fadeIn post-1779 post type-post status-publish format-standard has-post-thumbnail hentry category-releases tag-wfa tag-1st-party-data tag-programmatic tag-brands tag-agency"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">20 August 2020</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/programmatic-trading-now-accounts-for-more-than-two-fifths-of-global-digital-media-investment-by-major-multinationals-wfa-report/" title="Permalink to Programmatic trading now accounts for more than two fifths of global digital media investment by major multinationals, WFA report" rel="bookmark">Programmatic trading now accounts for more than two fifths of global digital media investment by major multinationals, WFA report</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight"></span></div> <a class="readmore" href="https://www.iponweb.com/programmatic-trading-now-accounts-for-more-than-two-fifths-of-global-digital-media-investment-by-major-multinationals-wfa-report/" title="Programmatic trading now accounts for more than two fifths of global digital media investment by major multinationals, WFA report"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1776" class="grid-item wow fadeIn post-1776 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-traffic-shaping tag-supply-path-optimisation tag-ssp tag-supply tag-spo"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">12 August 2020</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/iponweb-on-the-state-of-programmatic/" title="Permalink to IPONWEB on the State of Programmatic" rel="bookmark">IPONWEB on the State of Programmatic</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight"></span></div> <a class="readmore" href="https://www.iponweb.com/iponweb-on-the-state-of-programmatic/" title="IPONWEB on the State of Programmatic"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1741" class="grid-item wow fadeIn post-1741 post type-post status-publish format-standard has-post-thumbnail hentry category-releases tag-agencies tag-new-hires tag-publishers"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">09 July 2020</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/parag-vohra-joins-iponweb-to-build-out-programmatic-offering-for-brands-agencies-and-publishers/" title="Permalink to Parag Vohra joins IPONWEB to build out programmatic offering for brands, agencies and publishers" rel="bookmark">Parag Vohra joins IPONWEB to build out programmatic offering for brands, agencies and publishers</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight"></span></div> <a class="readmore" href="https://www.iponweb.com/parag-vohra-joins-iponweb-to-build-out-programmatic-offering-for-brands-agencies-and-publishers/" title="Parag Vohra joins IPONWEB to build out programmatic offering for brands, agencies and publishers"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1739" class="grid-item wow fadeIn post-1739 post type-post status-publish format-standard has-post-thumbnail hentry category-releases category-news tag-true-digital tag-digital-tv-advertising tag-ctv tag-addressable-tv tag-apac tag-linear-tv tag-tv"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">07 July 2020</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/thailands-true-digital-selects-iponweb-to-consolidate-digital-inventory/" title="Permalink to Thailand’s True Digital selects Iponweb to consolidate digital inventory" rel="bookmark">Thailand’s True Digital selects Iponweb to consolidate digital inventory</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight"></span></div> <a class="readmore" href="https://www.iponweb.com/thailands-true-digital-selects-iponweb-to-consolidate-digital-inventory/" title="Thailand’s True Digital selects Iponweb to consolidate digital inventory"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1682" class="grid-item wow fadeIn post-1682 post type-post status-publish format-standard has-post-thumbnail hentry category-events category-insights tag-pandemic tag-innovation tag-media-buying tag-agencies tag-agency"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">08 June 2020</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/agencies-need-to-reinsert-themselves-into-the-supply-chain/" title="Permalink to Agencies need to reinsert themselves into the supply chain" rel="bookmark">Agencies need to reinsert themselves into the supply chain</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight"></span></div> <a class="readmore" href="https://www.iponweb.com/agencies-need-to-reinsert-themselves-into-the-supply-chain/" title="Agencies need to reinsert themselves into the supply chain"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1678" class="grid-item wow fadeIn post-1678 post type-post status-publish format-standard has-post-thumbnail hentry category-releases category-news category-insights tag-trends tag-ads-txt tag-ctv tag-bidswitch tag-programmatic tag-technology tag-tv tag-audio"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">09 April 2020</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/double-digit-increase-in-media-spend-on-ads-txt-inventory/" title="Permalink to Double-digit increase in media spend on ads.txt inventory" rel="bookmark">Double-digit increase in media spend on ads.txt inventory</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight"></span></div> <a class="readmore" href="https://www.iponweb.com/double-digit-increase-in-media-spend-on-ads-txt-inventory/" title="Double-digit increase in media spend on ads.txt inventory"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1661" class="grid-item wow fadeIn post-1661 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-data-sharing tag-clean-rooms tag-contextual tag-3rd-party-cookies tag-cookie-depreciation tag-machine-learning"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">11 February 2020</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/what-does-a-world-without-cookies-look-like/" title="Permalink to What does a world without cookies look like?" rel="bookmark">What does a world without cookies look like?</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight"></span></div> <a class="readmore" href="https://www.iponweb.com/what-does-a-world-without-cookies-look-like/" title="What does a world without cookies look like?"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1654" class="grid-item wow fadeIn post-1654 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-cookie-depreciation tag-independent tag-transparency tag-cookieless tag-bidswitch"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">30 January 2020</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/surviving-2020-as-an-independent/" title="Permalink to Surviving 2020 as an Independent" rel="bookmark">Surviving 2020 as an Independent</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight"></span></div> <a class="readmore" href="https://www.iponweb.com/surviving-2020-as-an-independent/" title="Surviving 2020 as an Independent"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1642" class="grid-item wow fadeIn post-1642 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-insights tag-asia tag-publishers tag-adtech"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">23 January 2020</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/behind-the-beast-how-adtech-grew-in-the-past-decade/" title="Permalink to Behind the beast: How adtech grew in the past decade" rel="bookmark">Behind the beast: How adtech grew in the past decade</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight"></span></div> <a class="readmore" href="https://www.iponweb.com/behind-the-beast-how-adtech-grew-in-the-past-decade/" title="Behind the beast: How adtech grew in the past decade"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1631" class="grid-item wow fadeIn post-1631 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-personalisation tag-personalization tag-digital-tv-advertising tag-ctv tag-connected-tv tag-tv"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">16 January 2020</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/why-tv-is-moving-to-impressions-based-measurement-and-audience-trading/" title="Permalink to Why TV Is Moving to Impressions-Based Measurement and Audience Trading" rel="bookmark">Why TV Is Moving to Impressions-Based Measurement and Audience Trading</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight"></span></div> <a class="readmore" href="https://www.iponweb.com/why-tv-is-moving-to-impressions-based-measurement-and-audience-trading/" title="Why TV Is Moving to Impressions-Based Measurement and Audience Trading"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1629" class="grid-item wow fadeIn post-1629 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-cookie tag-cookieless tag-identity tag-3rd-party"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">16 January 2020</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/cut-the-cookie-digital-advertisings-overdue-diet/" title="Permalink to Cut the cookie: digital advertising’s overdue diet" rel="bookmark">Cut the cookie: digital advertising’s overdue diet</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight"></span></div> <a class="readmore" href="https://www.iponweb.com/cut-the-cookie-digital-advertisings-overdue-diet/" title="Cut the cookie: digital advertising’s overdue diet"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1250" class="grid-item wow fadeIn post-1250 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-insights tag-cpm tag-grp tag-audience-buying tag-audience-based-buying tag-programmatic-tv tag-linear-tv tag-tv tag-ott"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">09 October 2019</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/broadcasters-must-digitise-ad-buying-or-risk-losing-more-money-to-social-platforms/" title="Permalink to Broadcasters Must Digitise Ad Buying, or Risk Losing More Money to Social Platforms" rel="bookmark">Broadcasters Must Digitise Ad Buying, or Risk Losing More Money to Social Platforms</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">Video Ad News</span></div> <a class="readmore" href="https://www.iponweb.com/broadcasters-must-digitise-ad-buying-or-risk-losing-more-money-to-social-platforms/" title="Broadcasters Must Digitise Ad Buying, or Risk Losing More Money to Social Platforms"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1241" class="grid-item wow fadeIn post-1241 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-data tag-1st-party-data tag-first-party-data tag-audience tag-dtc tag-social-media tag-media-buying tag-machine-learning"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">12 August 2019</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/using-data-and-intelligence-to-drive-digital-scale-for-dtcs-qa-with-iponweb/" title="Permalink to Using Data and Intelligence to Drive Digital Scale for DTCs: Q&A with IPONWEB" rel="bookmark">Using Data and Intelligence to Drive Digital Scale for DTCs: Q&A with IPONWEB</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">DTCDaily</span></div> <a class="readmore" href="https://www.iponweb.com/using-data-and-intelligence-to-drive-digital-scale-for-dtcs-qa-with-iponweb/" title="Using Data and Intelligence to Drive Digital Scale for DTCs: Q&A with IPONWEB"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1210" class="grid-item wow fadeIn post-1210 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-dtc tag-direct-to-consumer tag-scale tag-social-media tag-walled-garden tag-media-buying tag-demand tag-programmatic tag-walled-gardens"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">02 August 2019</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/shane-shevlin-discusses-how-dtcs-can-scale-with-programmatic/" title="Permalink to Shane Shevlin Discusses how DTCs can Scale with Programmatic" rel="bookmark">Shane Shevlin Discusses how DTCs can Scale with Programmatic</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">DTC Daily</span></div> <a class="readmore" href="https://www.iponweb.com/shane-shevlin-discusses-how-dtcs-can-scale-with-programmatic/" title="Shane Shevlin Discusses how DTCs can Scale with Programmatic"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1179" class="grid-item wow fadeIn post-1179 post type-post status-publish format-standard has-post-thumbnail hentry category-events tag-panel tag-networking tag-cannes-2019 tag-cannes"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">31 May 2019</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/join-iponweb-and-bidswtich-at-cannes-lions/" title="Permalink to Join IPONWEB and BidSwtich at Cannes Lions" rel="bookmark">Join IPONWEB and BidSwtich at Cannes Lions</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">IPONWEB</span></div> <a class="readmore" href="https://www.iponweb.com/join-iponweb-and-bidswtich-at-cannes-lions/" title="Join IPONWEB and BidSwtich at Cannes Lions"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1168" class="grid-item wow fadeIn post-1168 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-insights tag-inventory tag-broadcasters tag-videoadnews tag-tv tag-tv-rise"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">02 May 2019</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/new-currencies-are-causing-broadcasters-to-under-price-inventory/" title="Permalink to New Currencies are Causing Broadcasters to Under-Price Inventory" rel="bookmark">New Currencies are Causing Broadcasters to Under-Price Inventory</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">Video Ad News</span></div> <a class="readmore" href="https://www.iponweb.com/new-currencies-are-causing-broadcasters-to-under-price-inventory/" title="New Currencies are Causing Broadcasters to Under-Price Inventory"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1162" class="grid-item wow fadeIn post-1162 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-insights tag-bid-shading tag-supply-path-optimisation tag-supply-path-optimization tag-first-price-auctions tag-auction-dynamics tag-spo"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">02 May 2019</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/iponwebs-optimal-price-discovery-service-to-help-media-buyers-combat-programmatics-shift-to-first-price-auctions/" title="Permalink to Optimal Price Discovery Helps Media Buyers Combat the Shift to 1st Price Auctions" rel="bookmark">Optimal Price Discovery Helps Media Buyers Combat the Shift to 1st Price Auctions</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">MarTech Series</span></div> <a class="readmore" href="https://www.iponweb.com/iponwebs-optimal-price-discovery-service-to-help-media-buyers-combat-programmatics-shift-to-first-price-auctions/" title="Optimal Price Discovery Helps Media Buyers Combat the Shift to 1st Price Auctions"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1160" class="grid-item wow fadeIn post-1160 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-insights tag-streaming tag-ux tag-tv"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">02 May 2019</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/as-the-streaming-wars-heat-up-user-experience-is-becoming-even-more-crucial/" title="Permalink to As the Streaming Wars Heat Up, User Experience is Becoming Even More Crucial" rel="bookmark">As the Streaming Wars Heat Up, User Experience is Becoming Even More Crucial</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">Video Ad News</span></div> <a class="readmore" href="https://www.iponweb.com/as-the-streaming-wars-heat-up-user-experience-is-becoming-even-more-crucial/" title="As the Streaming Wars Heat Up, User Experience is Becoming Even More Crucial"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1156" class="grid-item wow fadeIn post-1156 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-add tag-connected-tv tag-apac tag-asia tag-tv tag-ott"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">09 April 2019</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/from-linear-tv-to-ott-and-connected-tv-advertising-in-asia/" title="Permalink to FROM LINEAR TV TO OTT AND CONNECTED TV ADVERTISING IN ASIA" rel="bookmark">FROM LINEAR TV TO OTT AND CONNECTED TV ADVERTISING IN ASIA</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">Digital In Asia</span></div> <a class="readmore" href="https://www.iponweb.com/from-linear-tv-to-ott-and-connected-tv-advertising-in-asia/" title="FROM LINEAR TV TO OTT AND CONNECTED TV ADVERTISING IN ASIA"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1149" class="grid-item wow fadeIn post-1149 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-insights tag-dsp tag-ssp tag-demand tag-supply tag-bidswitch tag-programmatic tag-rtb"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">29 March 2019</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/programmatic-snapshot-a-bidswitch-birds-eye-view-of-the-programmatic-market/" title="Permalink to Programmatic Snapshot – a BidSwitch Bird’s Eye View of the Programmatic Market" rel="bookmark">Programmatic Snapshot – a BidSwitch Bird’s Eye View of the Programmatic Market</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">Mobile Marketing Magazine</span></div> <a class="readmore" href="https://www.iponweb.com/programmatic-snapshot-a-bidswitch-birds-eye-view-of-the-programmatic-market/" title="Programmatic Snapshot – a BidSwitch Bird’s Eye View of the Programmatic Market"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1146" class="grid-item wow fadeIn post-1146 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-insights tag-first-price-auction tag-dsp tag-ssp tag-1st-price tag-auction-dynamics tag-spo tag-adexchanger"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">08 March 2019</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/the-supply-path-still-needs-cleaning-up/" title="Permalink to The Supply Path Still Needs Cleaning Up" rel="bookmark">The Supply Path Still Needs Cleaning Up</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">Adexchanger</span></div> <a class="readmore" href="https://www.iponweb.com/the-supply-path-still-needs-cleaning-up/" title="The Supply Path Still Needs Cleaning Up"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1137" class="grid-item wow fadeIn post-1137 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-custom tag-programmatic tag-adtech"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">24 February 2019</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/tear-down-these-walls-the-future-of-programmatic-is-customizable/" title="Permalink to Tear Down These Walls: The Future of Programmatic is Customizable" rel="bookmark">Tear Down These Walls: The Future of Programmatic is Customizable</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">Platform 161</span></div> <a class="readmore" href="https://www.iponweb.com/tear-down-these-walls-the-future-of-programmatic-is-customizable/" title="Tear Down These Walls: The Future of Programmatic is Customizable"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1134" class="grid-item wow fadeIn post-1134 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-dcn tag-pubs tag-privacy tag-gdpr tag-publishers"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">08 February 2019</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/how-consumer-privacy-regulation-creates-opportunities-for-publishers/" title="Permalink to How consumer privacy regulation creates opportunities for publishers" rel="bookmark">How consumer privacy regulation creates opportunities for publishers</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">Digital Content Next</span></div> <a class="readmore" href="https://www.iponweb.com/how-consumer-privacy-regulation-creates-opportunities-for-publishers/" title="How consumer privacy regulation creates opportunities for publishers"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1129" class="grid-item wow fadeIn post-1129 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-in-housing tag-in-house tag-agencies tag-programmatic tag-rtb tag-adtech"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">05 February 2019</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/bringing-media-buying-in-house-cost-saver-or-money-drain/" title="Permalink to Bringing media buying in-house: Cost saver or money drain?" rel="bookmark">Bringing media buying in-house: Cost saver or money drain?</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">WARC</span></div> <a class="readmore" href="https://www.iponweb.com/bringing-media-buying-in-house-cost-saver-or-money-drain/" title="Bringing media buying in-house: Cost saver or money drain?"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1123" class="grid-item wow fadeIn post-1123 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-insights tag-the-drum tag-fraud tag-ad-fraud tag-brands tag-publishers"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">14 December 2018</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/publishers-brands-and-agencies-are-not-doing-enough-to-combat-ad-fraud/" title="Permalink to Publishers, brands and agencies are not doing enough to combat ad fraud" rel="bookmark">Publishers, brands and agencies are not doing enough to combat ad fraud</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">The Drum</span></div> <a class="readmore" href="https://www.iponweb.com/publishers-brands-and-agencies-are-not-doing-enough-to-combat-ad-fraud/" title="Publishers, brands and agencies are not doing enough to combat ad fraud"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1118" class="grid-item wow fadeIn post-1118 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-insights tag-cross-channel-planning tag-mcn tag-tv"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">04 December 2018</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/iponweb-gm-tv-buying-skills-are-becoming-more-relevant/" title="Permalink to IPONWEB GM: TV buying skills are becoming more relevant" rel="bookmark">IPONWEB GM: TV buying skills are becoming more relevant</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">MCN</span></div> <a class="readmore" href="https://www.iponweb.com/iponweb-gm-tv-buying-skills-are-becoming-more-relevant/" title="IPONWEB GM: TV buying skills are becoming more relevant"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1113" class="grid-item wow fadeIn post-1113 post type-post status-publish format-standard has-post-thumbnail hentry category-releases tag-awards tag-exchangewire"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">28 November 2018</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/iponweb-wins-two-best-new-product-awards-the-wires-2018/" title="Permalink to IPONWEB Wins Two Best New Product Awards – The Wires 2018" rel="bookmark">IPONWEB Wins Two Best New Product Awards – The Wires 2018</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">IPONWEB</span></div> <a class="readmore" href="https://www.iponweb.com/iponweb-wins-two-best-new-product-awards-the-wires-2018/" title="IPONWEB Wins Two Best New Product Awards – The Wires 2018"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1111" class="grid-item wow fadeIn post-1111 post type-post status-publish format-standard has-post-thumbnail hentry category-events category-insights tag-video-rise tag-videoadnews tag-tv"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">27 November 2018</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/video-platforms-need-content-customer-relationships-and-tech-to-thrive-says-iponwebs-mryasova/" title="Permalink to Video Platforms Need Content, Customer Relationships and Tech to Thrive says IPONWEB’s Mryasova" rel="bookmark">Video Platforms Need Content, Customer Relationships and Tech to Thrive says IPONWEB’s Mryasova</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">VideoAdNews</span></div> <a class="readmore" href="https://www.iponweb.com/video-platforms-need-content-customer-relationships-and-tech-to-thrive-says-iponwebs-mryasova/" title="Video Platforms Need Content, Customer Relationships and Tech to Thrive says IPONWEB’s Mryasova"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1107" class="grid-item wow fadeIn post-1107 post type-post status-publish format-standard has-post-thumbnail hentry category-events category-insights tag-dmexco tag-iponweb"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">11 October 2018</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/techbytes-with-vaughan-denny-emea-sales-iponweb/" title="Permalink to TechBytes with Vaughan Denny, EMEA Sales, IPONWEB" rel="bookmark">TechBytes with Vaughan Denny, EMEA Sales, IPONWEB</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">MarTechSeries</span></div> <a class="readmore" href="https://www.iponweb.com/techbytes-with-vaughan-denny-emea-sales-iponweb/" title="TechBytes with Vaughan Denny, EMEA Sales, IPONWEB"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1105" class="grid-item wow fadeIn post-1105 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-insights tag-wordpress tag-brand-saftey tag-adexchanger"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">30 October 2018</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/how-wordpress-ensures-brand-safety-across-its-longtail/" title="Permalink to How WordPress Ensures Brand Safety Across Its Longtail" rel="bookmark">How WordPress Ensures Brand Safety Across Its Longtail</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">AdExchanger</span></div> <a class="readmore" href="https://www.iponweb.com/how-wordpress-ensures-brand-safety-across-its-longtail/" title="How WordPress Ensures Brand Safety Across Its Longtail"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1103" class="grid-item wow fadeIn post-1103 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-insights tag-auction-dynamics tag-bidswitch"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">29 October 2018</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/we-need-to-set-the-ground-rules-for-programmatic-auctions-says-bidswitchs-barry-adams/" title="Permalink to We Need to Set the Ground Rules for Programmatic Auctions says BidSwitch’s Barry Adams" rel="bookmark">We Need to Set the Ground Rules for Programmatic Auctions says BidSwitch’s Barry Adams</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">Video Ad News</span></div> <a class="readmore" href="https://www.iponweb.com/we-need-to-set-the-ground-rules-for-programmatic-auctions-says-bidswitchs-barry-adams/" title="We Need to Set the Ground Rules for Programmatic Auctions says BidSwitch’s Barry Adams"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1101" class="grid-item wow fadeIn post-1101 post type-post status-publish format-standard has-post-thumbnail hentry category-releases tag-bidswitch tag-new-hires"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">05 September 2018</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/iponweb-appoints-barry-adams-as-general-manager-for-bidswitch/" title="Permalink to IPONWEB Appoints Barry Adams as General Manager for BidSwitch" rel="bookmark">IPONWEB Appoints Barry Adams as General Manager for BidSwitch</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">IPONWEB</span></div> <a class="readmore" href="https://www.iponweb.com/iponweb-appoints-barry-adams-as-general-manager-for-bidswitch/" title="IPONWEB Appoints Barry Adams as General Manager for BidSwitch"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1090" class="grid-item wow fadeIn post-1090 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-1st-price tag-auction-dynamics tag-auctions tag-dsps tag-demand-side"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">08 August 2018</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/understanding-auction-dynamics-on-the-buy-side/" title="Permalink to Understanding auction dynamics on the buy side" rel="bookmark">Understanding auction dynamics on the buy side</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">Mediatel</span></div> <a class="readmore" href="https://www.iponweb.com/understanding-auction-dynamics-on-the-buy-side/" title="Understanding auction dynamics on the buy side"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1083" class="grid-item wow fadeIn post-1083 post type-post status-publish format-standard has-post-thumbnail hentry category-releases category-insights tag-research tag-agencies tag-agency"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">08 August 2018</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/close-to-half-of-media-agencies-use-their-own-programmatic-buying-solutions/" title="Permalink to Close to half of media agencies use their own programmatic buying solutions" rel="bookmark">Close to half of media agencies use their own programmatic buying solutions</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">The Drum</span></div> <a class="readmore" href="https://www.iponweb.com/close-to-half-of-media-agencies-use-their-own-programmatic-buying-solutions/" title="Close to half of media agencies use their own programmatic buying solutions"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1069" class="grid-item wow fadeIn post-1069 post type-post status-publish format-standard has-post-thumbnail hentry category-releases tag-research tag-demand tag-technology-ownership tag-agency tag-technology tag-exchangewire"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">12 July 2018</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/agents-of-change-the-rise-of-the-programmatic-media-agency/" title="Permalink to Agents of Change: The Rise of the Programmatic Media Agency" rel="bookmark">Agents of Change: The Rise of the Programmatic Media Agency</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight"></span></div> <a class="readmore" href="https://www.iponweb.com/agents-of-change-the-rise-of-the-programmatic-media-agency/" title="Agents of Change: The Rise of the Programmatic Media Agency"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1064" class="grid-item wow fadeIn post-1064 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-insights tag-publisher tag-supply tag-control tag-adexchanger tag-publishers"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">11 July 2018</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/is-it-too-late-for-publishers-to-take-back-control/" title="Permalink to Is It Too Late For Publishers To Take Back Control?" rel="bookmark">Is It Too Late For Publishers To Take Back Control?</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">AdExchanger</span></div> <a class="readmore" href="https://www.iponweb.com/is-it-too-late-for-publishers-to-take-back-control/" title="Is It Too Late For Publishers To Take Back Control?"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1059" class="grid-item wow fadeIn post-1059 post type-post status-publish format-standard has-post-thumbnail hentry category-releases category-news tag-mcn tag-smarthub tag-programmatic-tv tag-tv"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">11 July 2018</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/mcn-launches-next-evolution-of-programmatic-tv-trading-smarthub-with-iponweb/" title="Permalink to MCN launches next evolution of programmatic TV trading – Smarthub – With IPONWEB" rel="bookmark">MCN launches next evolution of programmatic TV trading – Smarthub – With IPONWEB</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">MediaWeek</span></div> <a class="readmore" href="https://www.iponweb.com/mcn-launches-next-evolution-of-programmatic-tv-trading-smarthub-with-iponweb/" title="MCN launches next evolution of programmatic TV trading – Smarthub – With IPONWEB"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1049" class="grid-item wow fadeIn post-1049 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-insights tag-accenture tag-agencies tag-demand-side tag-demand-solutions tag-agency"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">08 June 2018</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/accenture-agencies-and-the-ad-buying-battlefield/" title="Permalink to Accenture, Agencies and the Ad-Buying Battlefield" rel="bookmark">Accenture, Agencies and the Ad-Buying Battlefield</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">MarTechSeries</span></div> <a class="readmore" href="https://www.iponweb.com/accenture-agencies-and-the-ad-buying-battlefield/" title="Accenture, Agencies and the Ad-Buying Battlefield"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1039" class="grid-item wow fadeIn post-1039 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-insights tag-wpp tag-sorrell tag-agencies tag-demand-side tag-demand-solutions tag-agency"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">22 May 2018</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/the-end-of-the-ad-agency-world-as-we-know-it/" title="Permalink to The end of the (ad agency) world as we know it?" rel="bookmark">The end of the (ad agency) world as we know it?</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">The Drum</span></div> <a class="readmore" href="https://www.iponweb.com/the-end-of-the-ad-agency-world-as-we-know-it/" title="The end of the (ad agency) world as we know it?"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1000" class="grid-item wow fadeIn post-1000 post type-post status-publish format-standard has-post-thumbnail hentry category-releases category-news category-insights tag-differentiation tag-agencies tag-trust tag-agency"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">08 May 2018</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/are-agencies-losing-the-battle-to-justify-their-position/" title="Permalink to Are agencies losing the battle to justify their position?" rel="bookmark">Are agencies losing the battle to justify their position?</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">WARC</span></div> <a class="readmore" href="https://www.iponweb.com/are-agencies-losing-the-battle-to-justify-their-position/" title="Are agencies losing the battle to justify their position?"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-1052" class="grid-item wow fadeIn post-1052 post type-post status-publish format-standard has-post-thumbnail hentry category-insights tag-accent tag-agencies tag-demand-side tag-demand-solutions"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">08 June 2018</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/the-next-few-months-will-prove-if-accenture-is-ready-to-enter-into-programmatic/" title="Permalink to The Next Few Months Will Prove if Accenture is Ready to Enter into Programmatic" rel="bookmark">The Next Few Months Will Prove if Accenture is Ready to Enter into Programmatic</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">Performance IN</span></div> <a class="readmore" href="https://www.iponweb.com/the-next-few-months-will-prove-if-accenture-is-ready-to-enter-into-programmatic/" title="The Next Few Months Will Prove if Accenture is Ready to Enter into Programmatic"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-916" class="grid-item wow fadeIn post-916 post type-post status-publish format-standard has-post-thumbnail hentry category-releases tag-demand-side tag-new-hires"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">23 October 2017</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/iponweb-appoints-brian-fitzpatrick-general-manager-demand-business/" title="Permalink to IPONWEB Appoints Brian Fitzpatrick as General Manager of Demand Business" rel="bookmark">IPONWEB Appoints Brian Fitzpatrick as General Manager of Demand Business</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">PR Newswire</span></div> <a class="readmore" href="https://www.iponweb.com/iponweb-appoints-brian-fitzpatrick-general-manager-demand-business/" title="IPONWEB Appoints Brian Fitzpatrick as General Manager of Demand Business"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-899" class="grid-item wow fadeIn post-899 post type-post status-publish format-standard has-post-thumbnail hentry category-events category-insights tag-spo tag-supply-side-optimisation tag-supply-side-optimization tag-price-discovery tag-demand-side tag-supply-side"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">24 November 2017</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/iponwebs-nathan-woodman-discusses-supply-path-optimisation/" title="Permalink to IPONWEB’s Nathan Woodman Discusses Supply Path Optimisation" rel="bookmark">IPONWEB’s Nathan Woodman Discusses Supply Path Optimisation</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">ExchangeWire</span></div> <a class="readmore" href="https://www.iponweb.com/iponwebs-nathan-woodman-discusses-supply-path-optimisation/" title="IPONWEB’s Nathan Woodman Discusses Supply Path Optimisation"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-892" class="grid-item wow fadeIn post-892 post type-post status-publish format-standard has-post-thumbnail hentry category-releases category-news tag-gartner tag-boris tag-adtech"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">18 October 2017</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/ad-techs-godfather-dr-boris-speaks/" title="Permalink to Ad Tech’s ‘Godfather’: Dr. Boris Speaks" rel="bookmark">Ad Tech’s ‘Godfather’: Dr. Boris Speaks</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">Gartner</span></div> <a class="readmore" href="https://www.iponweb.com/ad-techs-godfather-dr-boris-speaks/" title="Ad Tech’s ‘Godfather’: Dr. Boris Speaks"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-884" class="grid-item wow fadeIn post-884 post type-post status-publish format-standard has-post-thumbnail hentry category-events category-insights tag-broadcasters tag-addressable-tv tag-videoadnews tag-tv"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">10 October 2017</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/can-broadcaster-alliances-overcome-hurdles-addressable-tv-advertising/" title="Permalink to Can Broadcaster Alliances Overcome the Hurdles to Addressable TV Advertising?" rel="bookmark">Can Broadcaster Alliances Overcome the Hurdles to Addressable TV Advertising?</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">VideoAdNews</span></div> <a class="readmore" href="https://www.iponweb.com/can-broadcaster-alliances-overcome-hurdles-addressable-tv-advertising/" title="Can Broadcaster Alliances Overcome the Hurdles to Addressable TV Advertising?"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-869" class="grid-item wow fadeIn post-869 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-insights tag-bidsitch tag-apac"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">29 September 2017</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/local-tech-data-media-key-digital-growth-asia-pacific-says-iponwebs-ryan-pestano/" title="Permalink to Local tech, data and media is key for digital growth in Asia Pacific, says IPONWEB’s Ryan Pestano" rel="bookmark">Local tech, data and media is key for digital growth in Asia Pacific, says IPONWEB’s Ryan Pestano</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">The Drum</span></div> <a class="readmore" href="https://www.iponweb.com/local-tech-data-media-key-digital-growth-asia-pacific-says-iponwebs-ryan-pestano/" title="Local tech, data and media is key for digital growth in Asia Pacific, says IPONWEB’s Ryan Pestano"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-696" class="grid-item wow fadeIn post-696 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-events category-insights tag-martech tag-adtech tag-tv-rise tag-ott"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">25 July 2017</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/tv-industry-cant-afford-overlook-convergence-martech-ad-tech/" title="Permalink to TV Industry Can’t Afford to Overlook the Convergence of Martech and Ad Tech" rel="bookmark">TV Industry Can’t Afford to Overlook the Convergence of Martech and Ad Tech</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">VideoAdNews</span></div> <a class="readmore" href="https://www.iponweb.com/tv-industry-cant-afford-overlook-convergence-martech-ad-tech/" title="TV Industry Can’t Afford to Overlook the Convergence of Martech and Ad Tech"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-712" class="grid-item wow fadeIn post-712 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-insights tag-cannes tag-dooh tag-ooh tag-tv tag-audio"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">04 July 2017</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/programmatic-tv-ooh-audio-exchangewire-talks-iponweb/" title="Permalink to Programmatic TV, OOH & Audio – ExchangeWire Talks with IPONWEB" rel="bookmark">Programmatic TV, OOH & Audio – ExchangeWire Talks with IPONWEB</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">ExchangeWire</span></div> <a class="readmore" href="https://www.iponweb.com/programmatic-tv-ooh-audio-exchangewire-talks-iponweb/" title="Programmatic TV, OOH & Audio – ExchangeWire Talks with IPONWEB"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-706" class="grid-item wow fadeIn post-706 post type-post status-publish format-standard has-post-thumbnail hentry category-events category-insights tag-cannes-lions tag-publishers tag-tradertalk tag-exchangewire"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">22 June 2017</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/iponwebs-martin-hill-discusses-future-publishers/" title="Permalink to IPONWEB’s Martin Hill Discusses the Future of Publishers" rel="bookmark">IPONWEB’s Martin Hill Discusses the Future of Publishers</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">ExchangeWire</span></div> <a class="readmore" href="https://www.iponweb.com/iponwebs-martin-hill-discusses-future-publishers/" title="IPONWEB’s Martin Hill Discusses the Future of Publishers"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-716" class="grid-item wow fadeIn post-716 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-events category-insights tag-video tag-tv tag-martech tag-tv-rise"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">16 June 2017</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/tv-industry-stop-fighting-yesterdays-battles-says-iponwebs-golbere/" title="Permalink to The TV Industry has to Stop Fighting Yesterday’s Battles says IPONWEB’s Golbere" rel="bookmark">The TV Industry has to Stop Fighting Yesterday’s Battles says IPONWEB’s Golbere</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">VideoAdNews</span></div> <a class="readmore" href="https://www.iponweb.com/tv-industry-stop-fighting-yesterdays-battles-says-iponwebs-golbere/" title="The TV Industry has to Stop Fighting Yesterday’s Battles says IPONWEB’s Golbere"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-247" class="grid-item wow fadeIn post-247 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-insights tag-adt tag-walled-gardens tag-martech"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">05 June 2017</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/walled-gardens-dont-deserve-bad-reputation-says-iponwebs-golbere/" title="Permalink to Walled Gardens Don’t Deserve Their Bad Reputation says IPONWEB’s Golbere" rel="bookmark">Walled Gardens Don’t Deserve Their Bad Reputation says IPONWEB’s Golbere</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">VideoAdNews</span></div> <a class="readmore" href="https://www.iponweb.com/walled-gardens-dont-deserve-bad-reputation-says-iponwebs-golbere/" title="Walled Gardens Don’t Deserve Their Bad Reputation says IPONWEB’s Golbere"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-249" class="grid-item wow fadeIn post-249 post type-post status-publish format-standard has-post-thumbnail hentry category-news tag-dpaa tag-dooh"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">05 June 2017</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/programmatic-dooh-ad-space-will-high-demand-iponweb/" title="Permalink to Programmatic DOOH ad space will be in high demand: IPONWEB" rel="bookmark">Programmatic DOOH ad space will be in high demand: IPONWEB</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">DigitalSignageAdvertising</span></div> <a class="readmore" href="https://www.iponweb.com/programmatic-dooh-ad-space-will-high-demand-iponweb/" title="Programmatic DOOH ad space will be in high demand: IPONWEB"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> <article id="post-720" class="grid-item wow fadeIn post-720 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-insights tag-agency tag-digital tag-digital-advertising tag-iab tag-media tag-rtb tag-singapore tag-technology"> <div class="outer-wrapper"> <div class="wrapper relative cf"> <span class="highlight post-date">24 April 2017</span> <div class="post-title"> <header> <h2><a href="https://www.iponweb.com/enriching-rtb-enrich-open-marketplace-waiting/" title="Permalink to Enriching RTB could enrich the open marketplace, why are we waiting?" rel="bookmark">Enriching RTB could enrich the open marketplace, why are we waiting?</a></h2> </header> </div> <div class="post-publisher centered">published by <span class="highlight">The Drum</span></div> <a class="readmore" href="https://www.iponweb.com/enriching-rtb-enrich-open-marketplace-waiting/" title="Enriching RTB could enrich the open marketplace, why are we waiting?"><img src="https://www.iponweb.com/wp-content/themes/iponweb/images/read-more-arrow.svg" alt="" /></a> </div> </div> </article> </div> <div class="diagonal-mask-2-left white-bg"></div> <div class="diagonal-mask-2-right white-bg"></div> <img class="divide bottom ie-divide" src="https://www.iponweb.com/wp-content/themes/iponweb/images/white-footer-divide.svg" alt="" /> </section> <footer id="site-footer" class="white-bg"> <div class="wrapper pad-90-0 cf"> <div class="footer-menu-container left wow fadeIn"> <div class="menu-footer-navigation-container"><ul id="menu-footer-navigation" class="menu"><li id="menu-item-2233" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2233"><a href="https://www.iponweb.com/policies-legal/">Policies and Legal</a></li> </ul></div> </div> <div class="right footer-logo-col wow fadeIn"> <a class="logo left" href="https://www.iponweb.com/" title="IPONWEB" rel="home"> <img src="https://www.iponweb.com/wp-content/themes/iponweb/images/iponweb-logo-black.png" alt="" /> </a> <ul class="social-links cf"> <li> <a href="https://twitter.com/iponweb" title="IPONWEB Twitter profile" target="_blank"> <i class="fa fa-twitter"></i> </a> </li> <li> <a href="https://www.linkedin.com/company/iponweb/" title="IPONWEB LinkedIn profile" target="_blank"> <i class="fa fa-linkedin"></i> </a> </li> <li> <a class="red-highlight" href="https://twitter.com/bidswitch" title="BidSwitch Twitter profile" target="_blank"> <i class="fa fa-twitter"></i> </a> </li> </ul> </div> </div> <div class="footer-logos light-grey-bg clearfix"> <div class="wrapper"> <div class="footer-logos--heading"> <h3>Proud members of:</h3> </div> <div class="footer-logos--content"> <figure class="footer-logos--block"> <a class="footer-logo__links" href="https://www.iab.com/" target="_blank"> <img src="https://www.iponweb.com/wp-content/uploads/2019/10/Iab.png" alt=""> </a> </figure> <figure class="footer-logos--block"> <a class="footer-logo__links" href="https://www.iabuk.com/" target="_blank"> <img src="https://www.iponweb.com/wp-content/uploads/2019/10/labuk.png" alt=""> </a> </figure> <figure class="footer-logos--block"> <a class="footer-logo__links" href="https://iabseaindia.com/" target="_blank"> <img src="https://www.iponweb.com/wp-content/uploads/2019/10/labindia.png" alt=""> </a> </figure> <figure class="footer-logos--block"> <a class="footer-logo__links" href="https://iabeurope.eu/" target="_blank"> <img src="https://www.iponweb.com/wp-content/uploads/2019/10/labeuro.png" alt=""> </a> </figure> <figure class="footer-logos--block"> <a class="footer-logo__links" href="https://www.bsigroup.com/" target="_blank"> <img src="https://www.iponweb.com/wp-content/uploads/2022/02/BSI-logo-Black.png" alt=""> </a> </figure> </div> </div> </div> <div class="dark-grey-bg bottom-bar"> <div class="outer-wrapper"> <span class="copyright">© 2025 IPONWEB Limited. All Rights Reserved.  |   <a href="https://www.iponweb.com/policies-legal/iponweb-privacy-policy/ " title="Privacy Policy">Privacy Policy</a>  |   <a href="https://www.iponweb.com/policies-legal/iponweb-group-cookie-statement/ " title="Cookie Statement">Cookie Statement</a>  |   <a href="https://www.iponweb.com/policies-legal/" title="Policies and Legal">Policies and Legal</a>  |    </span>| </div> </div> </footer> <svg width="0" height="0"> <defs>  <clipPath id="diagonal-mask-1-left" clipPathUnits="objectBoundingBox"> <polygon points="0 0, 0 1, 1 1, 0 0" /> </clipPath> <clipPath id="diagonal-mask-1-right" clipPathUnits="objectBoundingBox"> <polygon points="0 1, 1 0, 1 1, 1 1" /> </clipPath> <clipPath id="diagonal-mask-2-left" clipPathUnits="objectBoundingBox"> <polygon points="0 0, 0 1, 1 1, 0 0" /> </clipPath> <clipPath id="diagonal-mask-2-right" clipPathUnits="objectBoundingBox"> <polygon points="0 1, 1 0, 1 1, 1 1" /> </clipPath> <clipPath id="diagonal-mask-3-left" clipPathUnits="objectBoundingBox"> <polygon points="0 0, 1 0, 0 1, 0 0" /> </clipPath> <clipPath id="diagonal-mask-3-right" clipPathUnits="objectBoundingBox"> <polygon points="0 0, 1 0, 1 1, 1 1" /> </clipPath> <clipPath id="diagonal-mask-4-left" clipPathUnits="objectBoundingBox"> <polygon points="0 0, 1 1, 0 1, 0 0" /> </clipPath> <clipPath id="diagonal-mask-4-right" clipPathUnits="objectBoundingBox"> <polygon points="0 1, 1 0, 1 1, 1 1" /> </clipPath>  <clipPath id="left-mask-lowpoint" clipPathUnits="objectBoundingBox"> <polygon points="0 0, 0.5 0.02, 0.9 0.65, 0.2 1, 0 0.95" /> </clipPath> <clipPath id="right-mask-lowpoint" clipPathUnits="objectBoundingBox"> <polygon points="0.1 0.65, 0.5 0.02, 1 0, 1 0.9, 0.8 1" /> </clipPath> <clipPath id="right-mask-skwsq" clipPathUnits="objectBoundingBox"> <polygon points="0 0.15, 1 0, 1 1, 0.08 0.95" /> </clipPath>  <clipPath id="menu-container" clipPathUnits="objectBoundingBox"> <polygon points="0.39 0, 1 0, 1 1, 0.6 1, 0 0.4" /> </clipPath> <clipPath id="med-menu-container" clipPathUnits="objectBoundingBox"> <polygon points="0.39 0, 1 0, 1 1, 0.3 1, 0 0.4" /> </clipPath> <clipPath id="image-block-mask" clipPathUnits="objectBoundingBox"> <polygon points="0 0, 1 0, 0.8 1, 0 0.4" /> </clipPath>  <clipPath id="mobile-right-mask-skwsq" clipPathUnits="objectBoundingBox"> <polygon points="0 0, 1 0, 1 0.7, 0.6 1, 0 0.8" /> </clipPath> </defs> </svg> <script src="https://maps.googleapis.com/maps/api/js?key=AIzaSyCWEWIe-WlvMXm_LzvhKKLxHZ-JkUiEsJE"></script> <script src="https://www.iponweb.com/wp-content/themes/iponweb/js/acf-map.js?ver=0.0.1"></script> <script src="https://www.iponweb.com/wp-content/themes/iponweb/js/jquery.plugins.js"></script> <script src="https://www.iponweb.com/wp-content/themes/iponweb/js/app.js"></script> <script src="https://www.iponweb.com/wp-content/themes/iponweb/js/jquery.custom.js?ver=0.0.96"></script>  <noscript> <iframe src="https://www.googletagmanager.com/ns.html?id=GTM-5WHHF29" height="0" width="0" style="display:none;visibility:hidden"></iframe> </noscript>  </body> </html>