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loading="lazy" src="../../_imgs/imc/imc-ft-1920x400-hero.jpg"/><img alt="Students walking down the corridor, talking and smiling" class="is-mobile" loading="lazy" src="../../_imgs/imc/575-768-imc-ft-hero-mobile.jpg"/></div><div class="o-wrap"><div class="c-hero__content --spaced-out"><h1 class="c-hero__title"><span>IMC Full-Time Master's</span></h1></div></div></section> <div class="c-hero__breadcrumbs" style="display:none;"> <ul class="c-breadcrumbs"><li class="c-breadcrumbs__item"><a class="c-breadcrumbs__link" href="../../index.html">Home</a></li><li class="c-breadcrumbs__item"><a class="c-breadcrumbs__link" href="../index.html">Integrated Marketing Communications</a></li><li class="c-breadcrumbs__item">IMC Full-Time Master's Program</li></ul> </div> <section class="o-section --explore has-background"> <div class="o-wrap"> <div class="o-row"> <div class="o-col-3@lg o-section__column --column-1"> <a class="c-page-menu-expand js-expand-page-menu" href="#">Explore Integrated Marketing Communications</a><ul class="c-page-menu"><li class="c-page-menu__item --location"><a class="c-page-menu__link" href="../index.html">Integrated Marketing Communications</a></li><li class="c-page-menu__item --section is-active"><a class="c-page-menu__link" href="/imc/full-time/index.html">IMC Full-Time Master's Program</a><ul aria-hidden="false" class="c-page-submenu"><li class="c-page-submenu__item --featured"><a class="c-page-submenu__link" href="/imc/full-time/admissions/index.html"><div class="c-page-submenu__icon"><img alt="icon" loading="lazy" src="../../_assets/images/content/icons/page-menu-pencil.svg"/></div><span>Admissions</span></a></li><li class="c-page-submenu__item --featured"><a class="c-page-submenu__link" href="/imc/full-time/admissions-events/index.html"><div class="c-page-submenu__icon"><img alt="icon" loading="lazy" src="../../_assets/images/content/icons/page-menu-calendar.png"/></div><span>Admissions Events</span></a></li><li class="c-page-submenu__item --featured"><a class="c-page-submenu__link" href="/imc/full-time/cost-of-attendance/index.html"><div class="c-page-submenu__icon"><img alt="icon" loading="lazy" src="../../_assets/images/content/icons/page-menu-hat.svg"/></div><span>Cost of Attendance</span></a></li><li class="c-page-submenu__item --featured"><a class="c-page-submenu__link" href="/imc/full-time/financial-aid/index.html"><div class="c-page-submenu__icon"><img alt="icon" loading="lazy" src="../../_assets/images/content/icons/page-menu-aid.svg"/></div><span>Financial Aid</span></a></li><li class="c-page-submenu__item"><a class="c-page-submenu__link" href="/imc/full-time/curriculum/index.html">Curriculum</a></li><li class="c-page-submenu__item"><a class="c-page-submenu__link" href="/imc/full-time/sequences/index.html">Sequences</a></li><li class="c-page-submenu__item"><a class="c-page-submenu__link" href="/imc/full-time/immersion-quarter/index.html">Immersion Quarter</a></li><li class="c-page-submenu__item"><a class="c-page-submenu__link" href="/imc/full-time/exclusive-opportunities/index.html">Exclusive Opportunities</a></li><li class="c-page-submenu__item"><a class="c-page-submenu__link" href="/imc/full-time/career-services/index.html">Career Services</a></li><li class="c-page-submenu__item"><a class="c-page-submenu__link" href="/imc/full-time/job-outcomes/index.html">Job Outcomes</a></li><li class="c-page-submenu__item"><a class="c-page-submenu__link" href="/imc/full-time/our-alumni/index.html">Our Alumni</a></li><li class="c-page-submenu__item"><a class="c-page-submenu__link" href="/imc/full-time/our-faculty/index.html">Our Faculty</a></li><li class="c-page-submenu__item"><a class="c-page-submenu__link" href="/imc/full-time/life-at-medill/index.html">Life At Medill</a></li><li class="c-page-submenu__item"><a class="c-page-submenu__link" href="class-profile.html">Class Profile</a></li><li class="c-page-submenu__item"><a class="c-page-submenu__link" href="integrated-marketing-communications-masters-compared-with-other-masters-degrees/index.html">IMC Compared with Other Master's Degrees</a></li></ul></li><li class="c-page-menu__item --section"><a class="c-page-menu__link" href="https://imcprofessional.medill.northwestern.edu/" target="_blank">IMC Professional Master's Program</a></li><li class="c-page-menu__item --section"><a class="c-page-menu__link" href="/imc/undergraduate-imc-certificate/index.html">IMC Undergraduate Certificate</a></li></ul> </div> <div class="o-col-9@lg o-section__column --column-2"> <div class="c-explore"><div class="c-explore__content"><h2 class="c-explore__title u-h3">Advance your career with Medill's Master of Science in Integrated Marketing Communications</h2> <p>Medill’s prestigious IMC Full-Time program is tailored to launch your career in the marketing communications field with an intense five quarters that prepare you to understand and engage consumers, solve marketing challenges and build strong brands in the digital age.</p> <ul class="o-list --with-bullets --primary"> <li>Gain real-world experience working with industry leaders.</li> <li>Benefit from the reputation of Northwestern, a top-10 university.</li> <li>Be a part of a <a href="https://www.northwestern.edu/international/international-students/student-employment/stem-opt-f1-students/index.html" rel="noopener" target="_blank">STEM-designated program.</a></li> <li>Join a high-quality network of more than 18,000 alumni.</li> </ul> <p><a class="--primary c-button u-mt-1" href="https://engagecms-100971.campusnexus.cloud/rfi">Request Info</a></p> <h2 class="c-explore__title u-h3">What is IMC?</h2> <p>Integrated marketing communications (IMC) is a strategic, innovative approach through which organizations drive performance by engaging, serving and communicating with consumers and other constituents.</p> <p>IMC combines qualitative understanding of consumers with large-scale analytics to develop strategic communications and content that build and maintain strong brands. Grounded in advertising, public relations and direct media communications, IMC has emerged as the premier way for organizations to manage customer experiences in the digital age.</p></div><div class="c-explore__features"><ul class="c-features-block"><li class="c-features-block__item --header"><span>Program quick facts</span></li><li class="c-features-block__item" data-animation="slide-up"><div>Length</div><div class="u-h4">15 Months</div></li><li class="c-features-block__item" data-animation="slide-up"><div>Total Students</div><div class="u-h4">125</div></li><li class="c-features-block__item" data-animation="slide-up"><div>Average Age</div><div class="u-h4">24</div></li><li class="c-features-block__item" data-animation="slide-up"><div>States Represented</div><div class="u-h4">23</div></li><li class="c-features-block__item" data-animation="slide-up"><div>Countries Represented</div><div class="u-h4">13</div></li><li class="c-features-block__item" data-animation="slide-up"><div>Graduates Employed Within 9 Months Of Graduation</div><div class="u-h4">96.3%</div></li></ul></div></div><div class="c-explore-slider js-explore-slider"><h3 class="c-explore-slider__title">OUR GRADUATES GO ON TO WORK FOR TOP COMPANIES:</h3><div class="c-explore-slider__slides"><div class="c-explore-slider__slide"><img alt="Nestle Logo" loading="lazy" src="../../_imgs/logos/explore-logo-13.svg"/></div><div class="c-explore-slider__slide"><img alt="Airbnb Logo" loading="lazy" src="../../_imgs/logos/explore-logo-7.svg"/></div><div class="c-explore-slider__slide"><img alt="Bayer Logo" loading="lazy" src="../../_imgs/logos/explore-logo-8.svg"/></div><div class="c-explore-slider__slide"><img alt="Deloitte Logo" loading="lazy" src="../../_imgs/logos/explore-logo-9.svg"/></div><div class="c-explore-slider__slide"><img alt="BBC News Logo" loading="lazy" src="../../_imgs/logos/explore-logo-0.svg"/></div><div class="c-explore-slider__slide"><img alt="Associated Press Logo" loading="lazy" src="../../_imgs/logos/explore-logo-1.svg"/></div><div class="c-explore-slider__slide"><img alt="Facebook Logo" loading="lazy" src="../../_imgs/logos/explore-logo-10.svg"/></div><div class="c-explore-slider__slide"><img alt="Google Logo" loading="lazy" src="../../_imgs/logos/explore-logo-11.svg"/></div></div></div> </div> </div> </div> </section> <section class="o-section --banner has-background js-fixed-banner"><a aria-label="Close banner" class="c-banner__close sr-enabled js-close-banner" href="#" title="Close banner"><svg class="o-icon u-fill-current"><use xlink:href="../../_assets/sprite/sprite.svg#times" xmlns:xlink="http://www.w3.org/1999/xlink"/></svg></a><div class="o-wrap"><div class="c-banner"><div class="c-banner__caption">Join us for our info sessions.</div><div class="c-banner__cta"><a class="c-button --primary" href="https://nwujour.askadmissions.net/Portal/EI/GroupUrl?gid=530459ea7d8f95d5c044158232184820f4ac6a"><span>REGISTER</span></a></div></div></div></section><section class="o-section --columns --v1 has-background"><div class="o-row c-columns --v1"><div class="o-col-6@lg c-columns__item --1"><div class="c-columns__content"><h2 class="c-columns__title">How is <em>IMC different</em> from an MBA?</h2><div class="c-columns__text"><p>The Medill IMC master’s program is distinct and uniquely prepares you to excel in marketing communications in any industry. Everything you learn at Medill will be centered on consumer understanding.</p> <p>The master's program that is right for you depends on the skills you want to develop for your future career path. See what sets the Medill IMC program apart from Other Master’s Degrees.</p><a class="c-link --strong --primary --bullet" href="../integrated-marketing-communications-masters-compared-with-other-masters-degrees.html">Discover The Difference</a></div></div></div><div class="o-col-6@lg c-columns__item --2"><div class="c-columns__media"><img alt="Students presenting at a business" loading="lazy" src="../../_imgs/imc/960-580-imc-mba-feature.jpg"/></div></div></div></section><section class="o-section --discover has-background"><div class="o-wrap"><div class="o-row o-row--no-gutters"><div class="o-col-6@lg"><h2 class="o-section__title"><em>15 Months</em> Full-Time Integrated Marketing Communications Master's Program</h2></div><div class="o-col-6@lg"><ul class="c-discover --dark"><li class="c-discover__item"><div class="c-discover__icon"><img alt="" loading="lazy" src="../../_imgs/icons/discover-5.png" title=""/></div><div class="c-discover__content"><h3 class="c-discover__lead">Learn through core courses</h3><p class="c-discover__caption">You鈥檒l understand the foundations of integrated marketing communications</p></div></li><li class="c-discover__item"><div class="c-discover__icon"><img alt="" loading="lazy" src="../../_imgs/icons/discover-7.png" title=""/></div><div class="c-discover__content"><h3 class="c-discover__lead">Explore through sequences</h3><p class="c-discover__caption">Take a deep dive in to an area of marketing you choose</p></div></li><li class="c-discover__item"><div class="c-discover__icon"><img alt="" loading="lazy" src="../../_imgs/icons/discover-6.png" title=""/></div><div class="c-discover__content"><h3 class="c-discover__lead">Put your learning to work</h3><p class="c-discover__caption">Our experiential opportunities will help you apply what you鈥檝e learned</p></div></li></ul></div></div><div class="o-row o-row--no-gutters"><fieldset class="c-discover-callout"><legend class="c-discover-callout__heading"><h2 class="c-discover-callout__title">Explore the IMC <em>Curriculum</em></h2></legend><p class="c-discover-callout__caption">The integrated marketing communications (IMC) curriculum is designed for you to cultivate breadth and depth of expertise and strategic thinking in four core areas of integrated marketing communications. You will choose more than one sequence to build your base of knowledge.</p></fieldset></div></div></section><section class="o-section --accordion-tabs --v2 --pull-up-1@lg"><div class="o-wrap"><div class="c-accordion-tabs js-accordion-tabs" role="tablist"><button aria-selected="true" class="c-accordion-tabs__tab js-toggle-accordion-tab is-selected" id="tab-1" role="tab">CORE COURSES</button><section aria-labelledby="tab-1" class="c-accordion-tabs__content is-active" role="tabpanel"><div class="c-cards --v2"><div class="o-row"><div class="o-col-6@sm o-col-4@lg c-cards__item"><div class="c-card --v2"><div class="c-card__image"><img alt="Students gathered around a table working on a project" loading="lazy" src="../../_imgs/imc/460-420-imc-marketing-research-card.jpg" title=""/></div><div class="c-card__content"><h3 class="c-card__title"><span>Marketing Research</span></h3><p class="c-card__caption">Marketing Research provides an overview of the marketing research process and goes into depth on basic statistical analysis. Students learn to define the research problem and select an appropriate research design. </p><a class="c-card__cta" href="curriculum/marketing-research.html" target="_self">Explore Marketing Research</a></div></div></div><div class="o-col-6@sm o-col-4@lg c-cards__item"><div class="c-card --v2"><div class="c-card__image"><img alt="Big buildings in NYC" loading="lazy" src="../../_imgs/imc/299-460x420.jpg" title=""/></div><div class="c-card__content"><h3 class="c-card__title"><span>Financial Accounting</span></h3><p class="c-card__caption">Financial Accounting provides an overview of the principles of corporate finance including financial statement analysis, business performance measurement, budgeting, long-term forecasting, and investment analysis.</p><a class="c-card__cta" href="curriculum/financial-accounting.html" target="_self">Explore Financial Accounting</a></div></div></div><div class="o-col-6@sm o-col-4@lg c-cards__item"><div class="c-card --v2"><div class="c-card__image"><img alt="Student working with other students on an idea" loading="lazy" src="../../_imgs/imc/460-420-imc-strategic-process-card.jpg" title=""/></div><div class="c-card__content"><h3 class="c-card__title"><span>IMC Strategic Process</span></h3><p class="c-card__caption">IMC Strategic Process covers the principles and practices of Integrated Marketing Communications. The course begins by discussing the definitions, scope and phases of IMC as a strategic process for managing the communications between an organization and its stakeholders.</p><a class="c-card__cta" href="curriculum/imc-strategic-process.html" target="_self">Explore IMC Strategic Process</a></div></div></div><div class="o-col-6@sm o-col-4@lg c-cards__item"><div class="c-card --v2"><div class="c-card__image"><img alt="Public trading at the stock market" loading="lazy" src="../../_imgs/imc/460-420-imc-consumer-insight-card.jpg" title=""/></div><div class="c-card__content"><h3 class="c-card__title"><span>Consumer Insight</span></h3><p class="c-card__caption">Consumer Insight is a foundational course for developing a consumer centric, IMC perspective. The course focuses on understanding how individuals, families, and groups acquire, consume, and dispose of goods, services, ideas, brands, and experiences.</p><a class="c-card__cta" href="curriculum/consumer-insight.html" target="_self">Explore Consumer Insight</a></div></div></div><div class="o-col-6@sm o-col-4@lg c-cards__item"><div class="c-card --v2"><div class="c-card__image"><img alt="A student gives a marketing strategy presentation" loading="lazy" src="../../_imgs/imc/460-420-imc-marketing-strategy-card.jpg" title=""/></div><div class="c-card__content"><h3 class="c-card__title"><span>Marketing Strategy</span></h3><p class="c-card__caption">Marketing Strategy introduces students to the fundamentals of strategy that they will be regularly using as a marketing practitioner. The course will familiarize students with different types of business strategies and models.</p><a class="c-card__cta" href="curriculum/marketing-strategy.html" target="_self">Explore Marketing Strategy</a></div></div></div></div></div></section><button class="c-accordion-tabs__tab js-toggle-accordion-tab" id="tab-2" role="tab">SEQUENCES</button><section aria-labelledby="tab-2" class="c-accordion-tabs__content" role="tabpanel"><div class="c-cards --v2"><div class="o-row"><div class="o-col-6@sm o-col-4@lg c-cards__item"><div class="c-card --v2"><div class="c-card__image"><img alt="Image Alt tag goes here" loading="lazy" src="../../_imgs/imc/imc-ft-460x420-consumer-insight.jpg" title=""/></div><div class="c-card__content"><h3 class="c-card__title"><span>Consumer Insights and Analytics</span></h3><p class="c-card__caption">Hone your qualitative and quantitative skills to understand customers and analyze complex big data sets of consumer behaviors.</p><a class="c-card__cta" href="sequences/consumer-insight-and-analytics.html" target="_self">EXPLORE</a></div></div></div><div class="o-col-6@sm o-col-4@lg c-cards__item"><div class="c-card --v2"><div class="c-card__image"><img alt="Image Alt tag goes here" loading="lazy" src="../../_imgs/imc/imc-ft-460x420-marketing-strategy.jpg" title=""/></div><div class="c-card__content"><h3 class="c-card__title"><span>Brand Strategy</span></h3><p class="c-card__caption">In Brand Strategy courses, you identify strategic brand opportunities and use consumer insights to measure brand awareness and equity, lead business decisions and shape perceptions.</p><a class="c-card__cta" href="sequences/brand-strategy.html" target="_self">EXPLORE</a></div></div></div><div class="o-col-6@sm o-col-4@lg c-cards__item"><div class="c-card --v2"><div class="c-card__image"><img alt="Image Alt tag goes here" loading="lazy" src="../../_imgs/imc/460-420-imc-strategic-comms-card2.jpg" title=""/></div><div class="c-card__content"><h3 class="c-card__title"><span>Strategic Communications</span></h3><p class="c-card__caption">Through the Strategic Communications sequence, you learn to deliver messages across platforms and audiences, all while integrating public relations and corporate social responsibility.</p><a class="c-card__cta" href="sequences/strategic-communications.html" target="_self">EXPLORE</a></div></div></div><div class="o-col-6@sm o-col-4@lg c-cards__item"><div class="c-card --v2"><div class="c-card__image"><img alt="Student giving a presentation" loading="lazy" src="../../_imgs/imc/460-420-imc-media-card.jpg" title=""/></div><div class="c-card__content"><h3 class="c-card__title"><span>Media</span></h3><p class="c-card__caption">Learn to implement integrated marketing communications in an evolved media world and engage with consumers through paid, owned and earned media channels.</p></div></div></div></div></div></section></div></div></section><section class="o-section --columns --v1 has-background"><div class="o-row c-columns --v1"><div class="o-col-6@lg c-columns__item --1"><div class="c-columns__content"><p class="c-columns__intro">START YOUR CAREER WITH IMC</p><h2 class="c-columns__title">Work <em>10 Weeks</em> For A Top Company</h2><div class="c-columns__text"><span>As part of the curriculum, you'll work with a team of IMC students at a top company for 10 weeks during Immersion Quarter. You will tackle a company’s current marketing communications challenges and provide solutions that make a lasting difference.</span><a class="c-link --strong --primary --bullet" href="immersion-quarter/index.html">Explore Immersion Quarter</a></div></div></div><div class="o-col-6@lg c-columns__item --2"><div class="c-columns__media"><a class="c-columns__play is-paused js-offcanvas" data-target="video-offcanvas-1" href="#" title="Video Playback"></a><img alt="IMC students meeting with an employer" loading="lazy" src="../../_imgs/imc/960-580-imc-work-for-company.jpg"/></div></div></div></section><section aria-hidden="true" class="c-offcanvas --video" id="video-offcanvas-1"><div class="c-offcanvas__inner"><div class="c-offcanvas__close"><a class="js-offcanvas js-stop-playback" data-target="video-offcanvas-1" href="#"><span class="sr-visually-hidden">Close</span><svg class="o-icon u-fill-current"><use xlink:href="../../_assets/sprite/sprite.svg#times" xmlns:xlink="http://www.w3.org/1999/xlink"/></svg></a></div><div class="c-video js-video"><div class="c-video__content"><iframe allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen="allowfullscreen" frameborder="0" height="315" src="https://www.youtube.com/embed/1TPxh1ys_cs" title="YouTube video player" width="560"></iframe></div></div></div></section><section class="o-section --card-slider --card-slider-v2 has-background"><div class="c-card-slider --v1"><div class="c-card-slider__heading"><h2 class="o-section__title">Explore The World & Gain <em>Hands-On</em> Experience</h2></div><div class="c-card-slider__body swiper js-card-slider-1"><div class="c-card-slider__slides swiper-wrapper"><div class="c-card-slider__slide swiper-slide"><div class="c-card --v2"><div class="c-card__image"><img alt="Student in london" loading="lazy" src="../../_imgs/imc/imc-ft-explorer-335x400-london.jpg" title=""/></div><div class="c-card__content"><h3 class="c-card__title --small"><span>Build Leadership Skills in London</span></h3><p class="c-card__caption">Take an IMC course in London to learn about leadership in a global context.</p><a class="c-card__cta" href="exclusive-opportunities/london.html" target="_self">Explore London</a></div></div></div><div class="c-card-slider__slide swiper-slide"><div class="c-card --v2"><div class="c-card__image"><img alt="Immersion student giving a presentation to a client" loading="lazy" src="../../_imgs/imc/335-400-imc-immersion-card.jpg" title=""/></div><div class="c-card__content"><h3 class="c-card__title --small"><span>Immersion Quarter</span></h3><p class="c-card__caption">Tackle a company鈥檚 current challenges and provide solutions that make a lasting difference. Gain hands-on experience and apply what you learn in the classroom to real-world marketing communications challenges.</p><a class="c-card__cta" href="immersion-quarter/index.html" target="_self">Explore Immersion Quarter</a></div></div></div><div class="c-card-slider__slide swiper-slide"><div class="c-card --v2"><div class="c-card__image"><img alt="Student taking notes on a board" loading="lazy" src="../../_imgs/imc/335-400-imc-san-fran-card.jpg" title=""/></div><div class="c-card__content"><h3 class="c-card__title --small"><span>Learn About Technology In San Francisco</span></h3><p class="c-card__caption">Experience the convergence of marketing communications with technology and examine the key roles data and analytics play in brand communications in the Bay Area.聽</p><a class="c-card__cta" href="exclusive-opportunities/san-francisco.html" target="_self">Explore San Francisco</a></div></div></div></div><div class="c-card-slider-nav"><div class="c-card-slider-nav__pages"><span arial-label="Current Slide" class="c-card-slider-nav__current"></span> / <span arial-label="Total Slides" class="c-card-slider-nav__total"></span></div><div class="c-card-slider-nav__separator"></div><div class="c-card-slider-nav__pagination"><a arial-label="Previous Slide" class="c-card-slider-nav__arrow --prev" href="#"><svg class="o-icon u-fill-current"><use xlink:href="../../_assets/sprite/sprite.svg#arrow-left" xmlns:xlink="http://www.w3.org/1999/xlink"/></svg></a><div class="c-card-slider-nav__pages"><span arial-label="Current Slide" class="c-card-slider-nav__current"></span> / <span arial-label="Total Slides" class="c-card-slider-nav__total"></span></div><a arial-label="Next Slide" class="c-card-slider-nav__arrow --next" href="#"><svg class="o-icon u-fill-current"><use xlink:href="../../_assets/sprite/sprite.svg#arrow-right" xmlns:xlink="http://www.w3.org/1999/xlink"/></svg></a></div></div></div></div></section><section class="o-section --testimonial has-background"><div class="o-wrap"><h2 class="o-section__title --narrow">The Medill <em>IMC Network</em></h2><div class="c-testimonial-tabs js-testimonial-tabs" role="tablist"><div class="c-testimonial-tabs__header"><button aria-selected="true" class="c-testimonial-tabs__tab js-toggle-testimonial-tab is-selected" id="testimonial-tab-1" role="tab">Alumni</button><button aria-selected="true" class="c-testimonial-tabs__tab js-toggle-testimonial-tab" id="testimonial-tab-2" role="tab">Faculty</button></div><section aria-labelledby="testimonial-tab-1" class="c-testimonial-tabs__content is-active" role="tabpanel"><div class="c-testimonials__wrapper" id="testimonials-0"><div class="c-testimonials__sliders"><div class="c-testimonials__main-holder"><div class="c-testimonials__main swiper js-testimonial-slider"><div class="c-testimonials__slides swiper-wrapper"><div class="c-testimonials__slide swiper-slide"><div class="c-testimonial"><div class="c-testimonial__image"><img alt="Leslie Taylor" loading="lazy" src="../../_imgs/testimonials/500-500-imc-leslie-taylor2.jpg"/></div></div></div><div class="c-testimonials__slide swiper-slide"><div class="c-testimonial"><div class="c-testimonial__image"><img alt="Anthony Fleet" loading="lazy" src="../../_imgs/testimonials/500-500-imc-anthony-fleet.jpg"/></div></div></div><div class="c-testimonials__slide swiper-slide"><div class="c-testimonial"><div class="c-testimonial__image"><img alt="Younghee Lee" loading="lazy" src="../../_imgs/testimonials/testimonial-2-500x500.jpg"/></div></div></div><div class="c-testimonials__slide swiper-slide"><div class="c-testimonial"><div class="c-testimonial__image"><img alt="" loading="lazy" src="../../_imgs/testimonials/500-500-imc-cristina-stewart.jpg"/></div></div></div><div class="c-testimonials__slide swiper-slide"><div class="c-testimonial"><div class="c-testimonial__image"><img alt="Melissa Grady Dias" loading="lazy" src="../../_imgs/testimonials/500-500-melissa-grady-dias.jpg"/></div></div></div><div class="c-testimonials__slide swiper-slide"><div class="c-testimonial"><div class="c-testimonial__image"><img alt="Mike McGrew" loading="lazy" src="../../_imgs/testimonials/500-500-imc-mike-mcgrew-testimonial2.jpg"/></div></div></div><div class="c-testimonials__slide swiper-slide"><div class="c-testimonial"><div class="c-testimonial__image"><img alt="Akash Pathak" loading="lazy" src="../../_imgs/testimonials/500-500-imc-akash-pathak-testimonial2.jpg"/></div></div></div></div></div></div><div class="c-testimonials__thumb-holder"><div class="c-testimonials__thumbs swiper js-testimonial-thumbs"><div class="c-testimonials__slides swiper-wrapper"><div class="c-testimonials__slide swiper-slide"><div class="c-testimonial"><div class="c-testimonial__image"><img alt="Leslie Taylor" loading="lazy" src="../../_imgs/testimonials/500-500-imc-leslie-taylor2.jpg"/></div><div class="c-testimonial__caption"><div class="c-testimonial__name">Leslie Taylor (IMC12)</div><div class="c-testimonial__title">Principal, Global Director of Marketing & Communications, Gensler</div></div></div></div><div class="c-testimonials__slide swiper-slide"><div class="c-testimonial"><div class="c-testimonial__image"><img alt="Anthony Fleet" loading="lazy" src="../../_imgs/testimonials/500-500-imc-anthony-fleet.jpg"/></div><div class="c-testimonial__caption"><div class="c-testimonial__name">Anthony Fleet (IMC17)</div><div class="c-testimonial__title">Critical Communications Manager, United Airlines</div></div></div></div><div class="c-testimonials__slide swiper-slide"><div class="c-testimonial"><div class="c-testimonial__image"><img alt="Younghee Lee" loading="lazy" src="../../_imgs/testimonials/testimonial-2-500x500.jpg"/></div><div class="c-testimonial__caption"><div class="c-testimonial__name">Younghee Lee (MSA90)</div><div class="c-testimonial__title">Chief Marketing Officer, Samsung Electronics</div></div></div></div><div class="c-testimonials__slide swiper-slide"><div class="c-testimonial"><div class="c-testimonial__image"><img alt="" loading="lazy" src="../../_imgs/testimonials/500-500-imc-cristina-stewart.jpg"/></div><div class="c-testimonial__caption"><div class="c-testimonial__name">Christiana Stewart (IMC15)</div><div class="c-testimonial__title">North America Director of Email Marketing, Nike </div></div></div></div><div class="c-testimonials__slide swiper-slide"><div class="c-testimonial"><div class="c-testimonial__image"><img alt="Melissa Grady Dias" loading="lazy" src="../../_imgs/testimonials/500-500-melissa-grady-dias.jpg"/></div><div class="c-testimonial__caption"><div class="c-testimonial__name">Melissa Grady Dias (IMC98)</div><div class="c-testimonial__title">CMO, Cadillac</div></div></div></div><div class="c-testimonials__slide swiper-slide"><div class="c-testimonial"><div class="c-testimonial__image"><img alt="Mike McGrew" loading="lazy" src="../../_imgs/testimonials/500-500-imc-mike-mcgrew-testimonial2.jpg"/></div><div class="c-testimonial__caption"><div class="c-testimonial__name">Mike McGrew (IMC97)</div><div class="c-testimonial__title">EVP, Chief Communications and CSR Officer, Constellation Brands</div></div></div></div><div class="c-testimonials__slide swiper-slide"><div class="c-testimonial"><div class="c-testimonial__image"><img alt="Akash Pathak" loading="lazy" src="../../_imgs/testimonials/500-500-imc-akash-pathak-testimonial2.jpg"/></div><div class="c-testimonial__caption"><div class="c-testimonial__name">Akash Pathak (IMC06)</div><div class="c-testimonial__title">Associate Vice President, Marketing, Humana</div></div></div></div></div></div></div></div><div class="c-testimonials__aside"><div class="c-testimonials__quote"><div class="c-testimonials__copy is-visible" data-id="0"><p><span>Leslie Taylor (IMC12)</span><span>Principal, Global Director of Marketing & Communications, Gensler</span></p><div class="c-testimonials__text"><em>"When I reflect on my career to date, I can point to the impact the Medill IMC program has had on the marketing leader I've become. I have been able to grow teams based on the IMC "way of thinking," serving as an ambassador for the art and science of integrated marketing."</em></div></div><div class="c-testimonials__copy" data-id="1"><p><span>Anthony Fleet (IMC17)</span><span>Critical Communications Manager, United Airlines</span></p><div class="c-testimonials__text"><em>"Medill introduced me to a bigger and broader world of highly intelligent and ambitious people. During my time as a student, I gained valuable experience both inside and outside of the classroom that directly contributes to my success as a communication professional."</em></div></div><div class="c-testimonials__copy" data-id="2"><p><span>Younghee Lee (MSA90)</span><span>Chief Marketing Officer, Samsung Electronics</span></p><div class="c-testimonials__text"><p><em>"Medill IMC helped me become a good leader. In the midst of a rapidly changing world where consumers are getting more segregated, respecting diversity and being open-minded are key to being a global leader, and I thank Medill for this."</em></p></div></div><div class="c-testimonials__copy" data-id="3"><p><span>Christiana Stewart (IMC15)</span><span>North America Director of Email Marketing, Nike </span></p><div class="c-testimonials__text"><em>"Medill truly taught me what it means to put the consumer at the center of all your marketing strategies - how they think, what they want, when we should talk to them. Not only that, I came out with a lifelong network of friends and colleagues that look out for eachother across the industry."</em></div></div><div class="c-testimonials__copy" data-id="4"><p><span>Melissa Grady Dias (IMC98)</span><span>CMO, Cadillac</span></p><div class="c-testimonials__text"><em>“The IMC program was where I discovered my passion, and I was able to really learn new skills and hone my knowledge in a tangible way that was the foundation for my career moving forward.”</em></div></div><div class="c-testimonials__copy" data-id="5"><p><span>Mike McGrew (IMC97)</span><span>EVP, Chief Communications and CSR Officer, Constellation Brands</span></p><div class="c-testimonials__text"><p>McGrew oversees the company's communications efforts, including internal and external global communications, brand public relations, corporate branding and reputation, investor relations and Corporate Social Responsibility.</p></div></div><div class="c-testimonials__copy" data-id="6"><p><span>Akash Pathak (IMC06)</span><span>Associate Vice President, Marketing, Humana</span></p><div class="c-testimonials__text"><p>Pathak is the Marketing Leader at Humana and a performance and brand marketing expert. He is experienced at implementing business growth strategies for brand and e-commerse campaigns.</p></div></div></div><div class="c-testimonials__info"><div class="c-testimonials__cta"><a class="c-button --secondary" href="our-alumni/index.html"><span>Our Alumni</span></a></div><div class="c-testimonials__navigation"><a aria-label="Previous Slide" class="c-testimonials__arrow --prev" href="#"><svg class="o-icon u-fill-current"><use xlink:href="../../_assets/sprite/sprite.svg#arrow-left" xmlns:xlink="http://www.w3.org/1999/xlink"/></svg></a><a aria-label="Next Slide" class="c-testimonials__arrow --next" href="#"><svg class="o-icon u-fill-current"><use xlink:href="../../_assets/sprite/sprite.svg#arrow-right" xmlns:xlink="http://www.w3.org/1999/xlink"/></svg></a><div class="c-testimonials__pages"><span arial-label="Current Slide" class="c-testimonials__page-current"></span> / <span aria-label="Next Slide" class="c-testimonials__page-total"></span></div></div></div></div></div></section><section aria-labelledby="testimonial-tab-2" class="c-testimonial-tabs__content" role="tabpanel"><div class="c-testimonials__wrapper" id="testimonials-1"><div class="c-testimonials__sliders"><div class="c-testimonials__main-holder"><div class="c-testimonials__main swiper js-testimonial-slider"><div class="c-testimonials__slides swiper-wrapper"><div class="c-testimonials__slide swiper-slide"><div class="c-testimonial"><div class="c-testimonial__image"><img alt="Vijay Viswanathan" loading="lazy" src="../../_imgs/testimonials/500-500-imc-vijay-viswanathan.jpg"/></div></div></div><div class="c-testimonials__slide swiper-slide"><div class="c-testimonial"><div class="c-testimonial__image"><img alt="Jacqueline Babb" loading="lazy" src="../../_imgs/testimonials/500-500-imc-jaqueline-babb.jpg"/></div></div></div><div class="c-testimonials__slide swiper-slide"><div class="c-testimonial"><div class="c-testimonial__image"><img alt="Michelle Weinberger" loading="lazy" src="../../_imgs/testimonials/500-500-imc-michelle-weinberger.jpg"/></div></div></div><div class="c-testimonials__slide swiper-slide"><div class="c-testimonial"><div class="c-testimonial__image"><img alt="Danielle Robinson Bell" loading="lazy" src="../../_imgs/testimonials/500-500-imc-danielle-bell.jpg"/></div></div></div><div class="c-testimonials__slide swiper-slide"><div class="c-testimonial"><div class="c-testimonial__image"><img alt="Ernest Duplessis" loading="lazy" src="../../_imgs/testimonials/500-500-imc-ernest-duplessis.jpg"/></div></div></div><div class="c-testimonials__slide swiper-slide"><div class="c-testimonial"><div class="c-testimonial__image"><img alt="Nancy Hobor" loading="lazy" src="../../_imgs/testimonials/500-500-nancy-hober.jpg"/></div></div></div><div class="c-testimonials__slide swiper-slide"><div class="c-testimonial"><div class="c-testimonial__image"><img alt="Ed Malthouse" loading="lazy" src="../../_imgs/testimonials/500-500-imc-ed-malthouse.jpg"/></div></div></div><div class="c-testimonials__slide swiper-slide"><div class="c-testimonial"><div class="c-testimonial__image"><img alt="Ashlee Humphreys" loading="lazy" src="../../_imgs/testimonials/500-500-ashlee-humphreys.jpg"/></div></div></div><div class="c-testimonials__slide swiper-slide"><div class="c-testimonial"><div class="c-testimonial__image"><img alt="Lan Nguyen Chaplin" loading="lazy" src="../../_imgs/testimonials/500-500-lan-nguyen-chaplin.png"/></div></div></div><div class="c-testimonials__slide swiper-slide"><div class="c-testimonial"><div class="c-testimonial__image"><img alt="Frank Mulhern" loading="lazy" src="../../_imgs/testimonials/500-500-frank-mulhern.jpg"/></div></div></div></div></div></div><div class="c-testimonials__thumb-holder"><div class="c-testimonials__thumbs swiper js-testimonial-thumbs"><div class="c-testimonials__slides swiper-wrapper"><div class="c-testimonials__slide swiper-slide"><div class="c-testimonial"><div class="c-testimonial__image"><img alt="Vijay Viswanathan" loading="lazy" src="../../_imgs/testimonials/500-500-imc-vijay-viswanathan.jpg"/></div><div class="c-testimonial__caption"><div class="c-testimonial__name">Vijay Viswanathan</div><div class="c-testimonial__title">Hamad Bin Khalifa Al-Thani Professor of Integrated Marketing Communications and Associate Dean of IMC</div></div></div></div><div class="c-testimonials__slide swiper-slide"><div class="c-testimonial"><div class="c-testimonial__image"><img alt="Jacqueline Babb" loading="lazy" src="../../_imgs/testimonials/500-500-imc-jaqueline-babb.jpg"/></div><div class="c-testimonial__caption"><div class="c-testimonial__name">Jacqueline Babb</div><div class="c-testimonial__title">Senior Lecturer and Director of IMC Full-Time Program</div></div></div></div><div class="c-testimonials__slide swiper-slide"><div class="c-testimonial"><div class="c-testimonial__image"><img alt="Michelle Weinberger" loading="lazy" src="../../_imgs/testimonials/500-500-imc-michelle-weinberger.jpg"/></div><div class="c-testimonial__caption"><div class="c-testimonial__name">Michelle Weinberger</div><div class="c-testimonial__title">Associate Professor</div></div></div></div><div class="c-testimonials__slide swiper-slide"><div class="c-testimonial"><div class="c-testimonial__image"><img alt="Danielle Robinson Bell" loading="lazy" src="../../_imgs/testimonials/500-500-imc-danielle-bell.jpg"/></div><div class="c-testimonial__caption"><div class="c-testimonial__name">Danielle Robinson Bell</div><div class="c-testimonial__title">Assistant Professor and Director of the IMC Professional Program</div></div></div></div><div class="c-testimonials__slide swiper-slide"><div class="c-testimonial"><div class="c-testimonial__image"><img alt="Ernest Duplessis" loading="lazy" src="../../_imgs/testimonials/500-500-imc-ernest-duplessis.jpg"/></div><div class="c-testimonial__caption"><div class="c-testimonial__name">Ernest Duplessis (IMC96)</div><div class="c-testimonial__title">Associate Professor</div></div></div></div><div class="c-testimonials__slide swiper-slide"><div class="c-testimonial"><div class="c-testimonial__image"><img alt="Nancy Hobor" loading="lazy" src="../../_imgs/testimonials/500-500-nancy-hober.jpg"/></div><div class="c-testimonial__caption"><div class="c-testimonial__name">Nancy Hobor</div><div class="c-testimonial__title">Associate Professor</div></div></div></div><div class="c-testimonials__slide swiper-slide"><div class="c-testimonial"><div class="c-testimonial__image"><img alt="Ed Malthouse" loading="lazy" src="../../_imgs/testimonials/500-500-imc-ed-malthouse.jpg"/></div><div class="c-testimonial__caption"><div class="c-testimonial__name">Ed Malthouse</div><div class="c-testimonial__title">Erastus Otis Haven Professor</div></div></div></div><div class="c-testimonials__slide swiper-slide"><div class="c-testimonial"><div class="c-testimonial__image"><img alt="Ashlee Humphreys" loading="lazy" src="../../_imgs/testimonials/500-500-ashlee-humphreys.jpg"/></div><div class="c-testimonial__caption"><div class="c-testimonial__name">Ashlee Humphreys</div><div class="c-testimonial__title">Associate Professor</div></div></div></div><div class="c-testimonials__slide swiper-slide"><div class="c-testimonial"><div class="c-testimonial__image"><img alt="Lan Nguyen Chaplin" loading="lazy" src="../../_imgs/testimonials/500-500-lan-nguyen-chaplin.png"/></div><div class="c-testimonial__caption"><div class="c-testimonial__name">Lan Nguyen Chaplin</div><div class="c-testimonial__title">Professor</div></div></div></div><div class="c-testimonials__slide swiper-slide"><div class="c-testimonial"><div class="c-testimonial__image"><img alt="Frank Mulhern" loading="lazy" src="../../_imgs/testimonials/500-500-frank-mulhern.jpg"/></div><div class="c-testimonial__caption"><div class="c-testimonial__name">Frank Mulhern</div><div class="c-testimonial__title">Hamad Bin Khalifa Al-Thani Professor of Integrated Marketing Communications, Associate Dean of Research and Executive Director of Academic Programs in San Francisco</div></div></div></div></div></div></div></div><div class="c-testimonials__aside"><div class="c-testimonials__quote"><div class="c-testimonials__copy is-visible" data-id="0"><p><span>Vijay Viswanathan</span><span>Hamad Bin Khalifa Al-Thani Professor of Integrated Marketing Communications and Associate Dean of IMC</span></p><div class="c-testimonials__text"><p>Vijay Viswanathan's research focuses on consumer decision making, especially in the realm of branding, pricing, cross-media consumption and social influence. His research has important implications for the economic impact of managerial decisions related to marketing communications.</p></div></div><div class="c-testimonials__copy" data-id="1"><p><span>Jacqueline Babb</span><span>Senior Lecturer and Director of IMC Full-Time Program</span></p><div class="c-testimonials__text"><p>Jacqueline Babb is a committed and experienced marketing professional and educator with 20 years of experience. She teaches courses in marketing strategy, IMC strategy and digital marketing.</p></div></div><div class="c-testimonials__copy" data-id="2"><p><span>Michelle Weinberger</span><span>Associate Professor</span></p><div class="c-testimonials__text"><p>Michelle Weinberger’s research takes a sociological approach to understanding consumers, stakeholders and marketplace actors. She studies socio-cultural aspects of consumption and the role of various forms of marketing communications in creating meaning for stakeholders.</p></div></div><div class="c-testimonials__copy" data-id="3"><p><span>Danielle Robinson Bell</span><span>Assistant Professor and Director of the IMC Professional Program</span></p><div class="c-testimonials__text"><p>Danielle Robinson Bell’s area of expertise is strategic communications and its impact on business outcomes for organizations, brands and executives. She specializes in work that advances efforts related to culture, equity, inclusion, women and BIPOC in the workplace.</p></div></div><div class="c-testimonials__copy" data-id="4"><p><span>Ernest Duplessis (IMC96)</span><span>Associate Professor</span></p><div class="c-testimonials__text"><p>Ernest Duplessis was formerly senior vice president of corporate communications and government affairs at Mondelēz International. His career includes over 25 years of public relations, internal and external communications, investor relations and government affairs experience spanning corporate America and the U.S. Military.</p></div></div><div class="c-testimonials__copy" data-id="5"><p><span>Nancy Hobor</span><span>Associate Professor</span></p><div class="c-testimonials__text"><p>Nancy Hobor is an associate professor in Medill’s Integrated Marketing Communications graduate program and has more than 30 years of experience helping companies strengthen their reputations and position themselves internally and externally. Within strategic communications, she has a passion for investor relations and employee engagement.</p></div></div><div class="c-testimonials__copy" data-id="6"><p><span>Ed Malthouse</span><span>Erastus Otis Haven Professor</span></p><div class="c-testimonials__text"><p>Ed Malthouse’s research interests center on media marketing, database marketing, advertising, new media and IMC. He develops statistical models and applies them to large data sets of consumer information to help managers make marketing decisions.</p></div></div><div class="c-testimonials__copy" data-id="7"><p><span>Ashlee Humphreys</span><span>Associate Professor</span></p><div class="c-testimonials__text"><p>Ashlee Humphreys is an associate professor at Medill. Trained as a sociologist, she examines core topics in consumer behavior and marketing strategy. Her research investigates the role of legal and cultural institutions in creating markets, the influence of language on consumer judgments of legitimacy, and the process of consumer co-creation.</p></div></div><div class="c-testimonials__copy" data-id="8"><p><span>Lan Nguyen Chaplin</span><span>Professor</span></p><div class="c-testimonials__text">Lan Nguyen Chaplin's research focuses on branding, materialism and children’s consumer behavior, and she has published and spoken extensively on these areas.</div></div><div class="c-testimonials__copy" data-id="9"><p><span>Frank Mulhern</span><span>Hamad Bin Khalifa Al-Thani Professor of Integrated Marketing Communications, Associate Dean of Research and Executive Director of Academic Programs in San Francisco</span></p><div class="c-testimonials__text"><p>Frank Mulhern holds the Hamad bin Khalifa Al-Thani Professorship. He is also executive director of academic programs in San Francisco and associate dean of research at Medill. Mulhern specializes in research on the economics of marketing, the impact of new media technologies on marketing communications and the measurement of advertising and promotion effects, particularly in retail environments.</p></div></div></div><div class="c-testimonials__info"><div class="c-testimonials__cta"><a class="c-button --secondary" href="our-faculty/index.html"><span>Our Faculty</span></a></div><div class="c-testimonials__navigation"><a aria-label="Previous Slide" class="c-testimonials__arrow --prev" href="#"><svg class="o-icon u-fill-current"><use xlink:href="../../_assets/sprite/sprite.svg#arrow-left" xmlns:xlink="http://www.w3.org/1999/xlink"/></svg></a><a aria-label="Next Slide" class="c-testimonials__arrow --next" href="#"><svg class="o-icon u-fill-current"><use xlink:href="../../_assets/sprite/sprite.svg#arrow-right" xmlns:xlink="http://www.w3.org/1999/xlink"/></svg></a><div class="c-testimonials__pages"><span arial-label="Current Slide" class="c-testimonials__page-current"></span> / <span aria-label="Next Slide" class="c-testimonials__page-total"></span></div></div></div></div></div></section></div></div></section><section class="o-section --accordion"><div class="o-wrap"><h2 class="o-section__title">Integrated Marketing Communications Master's Program <em>FAQ</em></h2><dl class="c-accordion --v1 --narrow"><dt class="c-accordion__header"><a aria-controls="accordion-item-1" aria-disabled="false" aria-expanded="false" class="c-accordion__link js-accordion" data-target="accordion-item-1" href="#" id="accordion-trigger-1" role="button" tabindex="0">What jobs can you get with a Master鈥檚 in IMC? </a></dt><dd aria-hidden="true" aria-labelledby="accordion-trigger-1" class="c-accordion__body" id="accordion-item-1" tabindex="-1"><div class="c-accordion__content"><p>Recent graduates from the Medill IMC Master’s degree program have entered the job market with titles such as:</p> <ul class="o-list --with-bullets --secondary u-mt-2"> <li>Account Executive</li> <li>Brand Communications Manager</li> <li>Brand Growth Solutions Analyst</li> <li>Brand Strategist</li> <li>Business Technology Analyst</li> <li>Campaign Marketing Manager</li> <li>Communications Manager</li> <li>Consumer Insights Manager</li> <li>Content Strategist</li> <li>Data Scientist</li> <li>Data Strategist</li> <li>Digital Marketing Analyst</li> <li>Digital Strategist</li> <li>Director of Advertising</li> <li>Director of Corporate Public Relations</li> <li>Global Brand Marketing Manager</li> <li>Market Research Manager</li> <li>Media Strategist</li> <li>Product Manager</li> <li>Product Marketing Manager</li> </ul> <p>Our alumni who are further into their professional careers have job titles such as:</p> <ul class="o-list --with-bullets --secondary u-mt-2"> <li>Chief Digital Officer</li> <li>Chief Growth Officer</li> <li>Chief Marketing and Communications Officer</li> <li>Chief Marketing Officer</li> <li>Chief Strategy Officer</li> <li>EVP & Head of Global Marketing</li> <li>EVP of Customer Success</li> <li>Global Head of Brand</li> <li>Regional Marketing Head</li> <li>SVP of Corporate Communications</li> <li>SVP of Marketing</li> <li>VP and Global Strategy Director</li> <li>VP of Audience Intelligence</li> <li>VP of Marketing</li> </ul> <p>Some alumni have even founded their own companies or risen to the level of President and CEO. <a class="--primary c-link u-mt-1 --white --teal" href="our-alumni/index.html">Learn more about our alumni</a>. For more information about the types of industries and companies that our graduates work in, <a class="--primary c-link u-mt-1 --white --teal" href="job-outcomes/index.html">check out our Job Outcomes data</a>.</p></div></dd><dt class="c-accordion__header"><a aria-controls="accordion-item-2" aria-disabled="false" aria-expanded="false" class="c-accordion__link js-accordion" data-target="accordion-item-2" href="#" id="accordion-trigger-2" role="button" tabindex="0">Is IMC a good degree?</a></dt><dd aria-hidden="true" aria-labelledby="accordion-trigger-2" class="c-accordion__body" id="accordion-item-2" tabindex="-1"><div class="c-accordion__content"><p>IMC is part science and part art. If you’re excited by the prospect of combining the science of using data analytics to understand the consumer audience with the art of creating meaningful and engaging campaigns, then a Master’s in IMC is a good fit for you.  </p> <p>The role of marketing and communications has broadened significantly over the last several years. The different fields of expertise—including marketing, strategic communications, advertising, PR, analytics, customer retention and sales—can no longer work in siloes. Customers no longer take a direct path when they make a purchase. Companies need marketers who can coordinate all the facets of a customer journey to ensure a great brand experience through an integrated approach to engaging consumers. </p> <p>In the Medill IMC program you will learn to analyze consumer purchase behavior, listen to what customers are saying on social media, use data tools and interviews to determine customer needs and motivations, build on a brand’s equity, communicate with unique stakeholders, develop meaningful content, understand and select the right media channels and targeting opportunities, use cutting-edge technology for planning and buying new media, develop authentic campaigns that tell a story, and track and analyze campaign data to determine return on investment. With these skills you’ll be uniquely positioned for the job market. You will have the expertise employers are looking for and will be able to add value to companies of any size in any industry.  </p> <p><a class="c-link --teal" href="https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm">According to the US Bureau of Labor Statistics</a>, jobs in advertising, promotions, and marketing management are projected to grow by 10% from 2020 to 2030. The median pay for a worker in this sector in 2021 is $133,380 per year. For Medill IMC graduates, within nine months after graduation, 96.7% of the Class of 2020 had jobs (compared to 92.3% for the Class of 2019). </p></div></dd><dt class="c-accordion__header"><a aria-controls="accordion-item-3" aria-disabled="false" aria-expanded="false" class="c-accordion__link js-accordion" data-target="accordion-item-3" href="#" id="accordion-trigger-3" role="button" tabindex="0">Is the Northwestern IMC degree STEM certified?</a></dt><dd aria-hidden="true" aria-labelledby="accordion-trigger-3" class="c-accordion__body" id="accordion-item-3" tabindex="-1"><div class="c-accordion__content"><p>Yes, the IMC Master’s program is STEM certified. International students who completed the degree may qualify for the 24-month extension of Post-Completion Optional Practical Training. Medill’s CIP code is 09.0702. For additional information about STEM OPT extension for F-1 International Students, please visit <a class="c-link --teal" href="https://www.northwestern.edu/international/living-working/student-employment/optional-practical-training/stem-extension-opt.html">Northwestern’s Office of International Student Services</a>. </p></div></dd><dt class="c-accordion__header"><a aria-controls="accordion-item-4" aria-disabled="false" aria-expanded="false" class="c-accordion__link js-accordion" data-target="accordion-item-4" href="#" id="accordion-trigger-4" role="button" tabindex="0">How long is a Master鈥檚 program in IMC?</a></dt><dd aria-hidden="true" aria-labelledby="accordion-trigger-4" class="c-accordion__body" id="accordion-item-4" tabindex="-1"><div class="c-accordion__content"><p>The Full-Time IMC degree program is 15 months, or five academic quarters, starting in September. Eighteen graduate-level credits at Northwestern are required for completion. Fifteen credits must be academic courses, while the remaining three credits are from team projects designed to help you gain real-world experience during the <a class="c-link --teal" href="immersion-quarter/index.html">Immersion Quarter</a>. Five academic credits represent the required core courses, which help establish a foundation in the principles of integrated marketing communications, and the remaining 10 credits are elective courses that allow you to gain depth and breadth of understanding in different areas of integrated marketing communications. <a class="c-link --teal" href="curriculum/index.html">Learn more about the IMC curriculum</a>. </p></div></dd></dl></div></section> </main>   <footer class="c-footer --dark"> <div class="c-footer__top"><div class="o-wrap"><img alt="Footer overlay image" class="c-footer__overlay-image" src="../../_assets/images/ui/bg-footer-top.png"/><div class="o-block --top --footer-top"><h2 class="o-block__title">Your <em>Medill Story</em> Starts Here</h2><ul class="o-list c-button-block --default --centered --v1"><li class="c-button-block__item"><a class="c-button --primary" href="../../apply/index.html"><span>APPLY TO MEDILL</span></a></li><li class="c-button-block__item" 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href="https://goo.gl/maps/8fZdW7uAMg9Yx36c6" rel="nofollow" target="_blank"><span>1845 Sheridan Road</span><span>Evanston, IL 60208-2101</span></a></address></div><div class="o-col-3@lg c-footer__column --second"><ul arial-label="Footer navigation" class="o-list c-links-list --small --footer"><li class="c-links-list__item --heading --forfooter js-accordion-links"><span class="js-toggle-links-list">Journalism</span></li><li class="c-links-list__item"><a href="../../journalism/undergraduate-journalism/index.html">Undergraduate Journalism</a></li><li class="c-links-list__item"><a href="../../journalism/graduate-journalism/index.html">Graduate Journalism</a></li></ul></div><div class="o-col-3@lg c-footer__column --third"><ul arial-label="Footer navigation" class="o-list c-links-list --small --footer"><li class="c-links-list__item --heading --forfooter js-accordion-links"><span class="js-toggle-links-list">Integrated Marketing Communications</span></li><li class="c-links-list__item"><a 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