Event Trends, Best Practices, and More

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srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2024/11/human_connection_spotlight-image-desktop-2-2048x900.jpg"/> <img class="main-hero-image" src="https://www.eventbrite.com.au/blog/wp-content/uploads/2024/11/human_connection_spotlight-image-desktop-2-2048x900.jpg" alt="Attendees connect at events" /> </picture> </a> <p class="main-hero-image--heading display-2 text-shadow"> Event Planning </p> <a href="https://www.eventbrite.com.au/blog/academy/the-power-of-human-connection-for-events/"> <h1 class="main-hero-image--heading display-2"> Event Planning </h1> </a> <p class="carousel-status body-text-4"></p> </div> <div class="hero-text mt-4"> <a href="https://www.eventbrite.com.au/blog/category/event-planning/" class="badge badge--tips-green">Event Planning</a> <div class="read-time"> </div> <h2 class="header header-4 hero-text__header mb-4"> <a href="https://www.eventbrite.com.au/blog/academy/the-power-of-human-connection-for-events/"> Unlocking the Power of Human Connection </a> </h2> <p class="body-text-2 hero-text__body"> Huge opportunities await event organisers who create experiences that help guests to connect effectively and authentically. Achieving success in this new era of event creation requires a deep un… </p> <div class="date"> </div> </div> </div> <div class="carousel-cell"> <div class="hero-wrapper"> <a href="https://www.eventbrite.com.au/blog/the-star-gold-coast/"> <picture> <source media="(max-width: 499px)" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2024/05/The-Star-Carousel-Spotlight.jpg" /> <source media="(min-width: 500px)" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2024/05/The-Star-Carousel-Spotlight-Desktop.jpg-2048x886.jpg"/> <img class="main-hero-image" src="https://www.eventbrite.com.au/blog/wp-content/uploads/2024/05/The-Star-Carousel-Spotlight-Desktop.jpg-2048x886.jpg" alt="" /> </picture> </a> <p class="main-hero-image--heading display-2 text-shadow"> Case Studies </p> <a href="https://www.eventbrite.com.au/blog/the-star-gold-coast/"> <h1 class="main-hero-image--heading display-2"> Case Studies </h1> </a> <p class="carousel-status body-text-4"></p> </div> <div class="hero-text mt-4"> <a href="https://www.eventbrite.com.au/blog/category/case-studies/" class="badge badge--features-red">Case Studies</a> <div class="read-time"> </div> <h2 class="header header-4 hero-text__header mb-4"> <a href="https://www.eventbrite.com.au/blog/the-star-gold-coast/"> Drag Shows and Fine Dining: How The Star Sells Out its Events With Eventbrite </a> </h2> <p class="body-text-2 hero-text__body"> At The Star Gold Coast, locals and far-flung tourists buzz with energy. The Star is impressive in its scale, an entertainment haven combining luxury hotel towers, garden bars, Tuscan-themed event spaces, upscale restaurants, casual diners, and an iconic casino in one event hotspot. </p> <div class="date"> </div> </div> </div> <div class="carousel-cell"> <div class="hero-wrapper"> <a href="https://www.eventbrite.com.au/blog/the-island-beach-club-sydney/"> <picture> <source media="(max-width: 499px)" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2024/09/The-Island-Mobile-2.jpg" /> <source media="(min-width: 500px)" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2024/09/The-Island-Desktop-2-2048x886.jpg"/> <img class="main-hero-image" src="https://www.eventbrite.com.au/blog/wp-content/uploads/2024/09/The-Island-Desktop-2-2048x886.jpg" alt="" /> </picture> </a> <p class="main-hero-image--heading display-2 text-shadow"> Community </p> <a href="https://www.eventbrite.com.au/blog/the-island-beach-club-sydney/"> <h1 class="main-hero-image--heading display-2"> Community </h1> </a> <p class="carousel-status body-text-4"></p> </div> <div class="hero-text mt-4"> <a href="https://www.eventbrite.com.au/blog/category/community/" class="badge badge--community-pink">Community</a> <div class="read-time"> </div> <h2 class="header header-4 hero-text__header mb-4"> <a href="https://www.eventbrite.com.au/blog/the-island-beach-club-sydney/"> All Aboard Sydney’s Floating Beach Club, The Island, For Views, Vibes and VIP Experiences </a> </h2> <p class="body-text-2 hero-text__body"> Overlooking the Opera House and Harbour Bridge, the Australian floating beach club offers a setting ripe for Insta-worthy content. While the 350 square metre space can be anchored in multiple locations in the Harbour, it takes up a regular spot just off the shore of the secluded Farm Cove or Athol Bay to maximise the panorama. </p> <div class="date"> </div> </div> </div> <div class="carousel-cell"> <div class="hero-wrapper"> <a href="https://www.eventbrite.com.au/blog/ticket-pricing-strategies/"> <picture> <source media="(max-width: 499px)" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2024/08/Ticket-Pricing-Guide-Mobile.jpg" /> <source media="(min-width: 500px)" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2024/08/Ticket-Pricing-Guide-Desktop-2048x886.jpg"/> <img class="main-hero-image" src="https://www.eventbrite.com.au/blog/wp-content/uploads/2024/08/Ticket-Pricing-Guide-Desktop-2048x886.jpg" alt="" /> </picture> </a> <p class="main-hero-image--heading display-2 text-shadow"> Event Marketing </p> <a href="https://www.eventbrite.com.au/blog/ticket-pricing-strategies/"> <h1 class="main-hero-image--heading display-2"> Event Marketing </h1> </a> <p class="carousel-status body-text-4"></p> </div> <div class="hero-text mt-4"> <a href="https://www.eventbrite.com.au/blog/category/event-marketing/" class="badge badge--tips-green">Event Marketing</a> <div class="read-time"> </div> <h2 class="header header-4 hero-text__header mb-4"> <a href="https://www.eventbrite.com.au/blog/ticket-pricing-strategies/"> 7 Event Ticket-Pricing Strategies to Maximise Attendance </a> </h2> <p class="body-text-2 hero-text__body"> Setting the right price for your event tickets can make or break attendance, revenue goals, and attendee satisfaction. It doesn’t matter whether you’re organising a music festival, a conference, or a local comedy show—navigating the complexities of ticket pricing requires thoughtful strategy and understanding of your audience. </p> <div class="date"> </div> </div> </div> </div> </div>  <div class="container-fluid editor"> <div class="row"> <div class="col-lg-13 col-md-20 left editor--slider-wrapper core__purple-bg core__white-text mb-5"> <h3 class="editor-title display-5">EDITORS' PICKS</h3> <div class="editor--text"> <p>Browse our favourite posts across event marketing, community stories, trends, and more.</p> </div> <div class="carousel no-flash-cells"> <div class="carousel-cell"> <div class="hero-wrapper"> <a href="https://www.eventbrite.com.au/blog/bar-pop-festival-experiences/"> <picture> <source media="(min-width: 767px)" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2024/06/Bar-Pop-Festival-1-1536x1024.jpg" /> <img loading="lazy" class="main-hero-image" src="https://www.eventbrite.com.au/blog/wp-content/uploads/2024/06/Bar-Pop-Festival-1-768x512.jpg" alt="" /> </picture> </a> </div> <div class="hero-text"> <a href="https://www.eventbrite.com.au/blog/category/community/" class="badge badge--community-pink">Community</a> <p class="carousel-status"></p> <a href="https://www.eventbrite.com.au/blog/bar-pop-festival-experiences/"> <div class="card-title header-6"> How Bar Pop Creates 'Wow Moments’ With Intimate, Immersive Experiences </div> </a> <div class="date"> </div> </div> </div> <div class="carousel-cell"> <div class="hero-wrapper"> <a href="https://www.eventbrite.com.au/blog/ai-social-media-tools-for-events/"> <picture> <source media="(min-width: 767px)" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2024/04/brooke-cagle-WHWYBmtn3_0-unsplash-1536x1024.jpg" /> <img loading="lazy" class="main-hero-image" src="https://www.eventbrite.com.au/blog/wp-content/uploads/2024/04/brooke-cagle-WHWYBmtn3_0-unsplash-768x512.jpg" alt="Woman sitting on brown wooden chair while using silver laptop computer." /> </picture> </a> </div> <div class="hero-text"> <a href="https://www.eventbrite.com.au/blog/category/event-marketing/" class="badge badge--tips-green">Event Marketing</a> <p class="carousel-status"></p> <a href="https://www.eventbrite.com.au/blog/ai-social-media-tools-for-events/"> <div class="card-title header-6"> AI Social Media Tools: 5 Ways to Supercharge Your Event’s Visibility </div> </a> <div class="date"> </div> </div> </div> <div class="carousel-cell"> <div class="hero-wrapper"> <a href="https://www.eventbrite.com.au/blog/yeah-buoy-sydney-boat-parties/"> <picture> <source media="(min-width: 767px)" srcset="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/12/Swap-me-5.png" /> <img loading="lazy" class="main-hero-image" src="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/12/Swap-me-5-768x511.png" alt="" /> </picture> </a> </div> <div class="hero-text"> <a href="https://www.eventbrite.com.au/blog/category/case-studies/" class="badge badge--features-red">Case Studies</a> <p class="carousel-status"></p> <a href="https://www.eventbrite.com.au/blog/yeah-buoy-sydney-boat-parties/"> <div class="card-title header-6"> How ‘Floating Nightclub’ Yeah Buoy Grew to Over 120 Boat Parties per Year </div> </a> <div class="date"> </div> </div> </div> </div> </div> <div class="col-lg-7 col-md-20 editor--articles"> <div class="editor--card card-item color_grey-100-bg email-signup-block"> <div class="header-5 core core__purple-text mb-0"> All event creator insights </div> <div class="header-3 core"> straight to your inbox </div> <div class="hbspt-form"> <form accept-charset="UTF-8" enctype="multipart/form-data" novalidate="" class="hs-form-private hs-form stacked" data-region="na1" data-portal-id="8020908" data-form-id="ae20ff73-cdde-474d-b9e7-1b944523c25e" data-sfdc-campaign-id="7015Y000002vAV5QAM" data-version="V2_PRERELEASE" > <div class="hs_email 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col-lg-9"> <div class="row industry-pulse__desktop"> <div class="col-10 mb-3"> <div class="card card-item"> <a href="https://www.eventbrite.com.au/blog/beyonces-cowboycore-events-inspiration/"> <img loading="lazy" class="img-fluid card-img-top" src="https://www.eventbrite.com.au/blog/wp-content/uploads/2024/02/Cowgirl-party-500x333.jpg" alt="" /> </a> <div class="card-body"> <div><a href="https://www.eventbrite.com.au/blog/category/trends/" class="badge badge--news-blue">Trends</a></div> <span class="industry-pulse__date"> </span> <a href="https://www.eventbrite.com.au/blog/beyonces-cowboycore-events-inspiration/" class="card-text"> <h5 class="subheader-3"> How to Embrace Beyoncé’s Cowboycore Era at Your Next Events </h5> </a> <div class="industry-pulse__date"> </div> </div> </div> </div> <div class="col-10 mb-3"> <div class="card card-item"> <a href="https://www.eventbrite.com.au/blog/ai-trends-for-events-2024/"> <img loading="lazy" class="img-fluid card-img-top" 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class="industry-pulse__date"> </span> <a href="https://www.eventbrite.com.au/blog/ai-trends-for-events-2024/" class="card-text"> <h5 class="subheader-3"> 5 AI Trends For 2024: How Will Artificial Intelligence Shape Events This Year? </h5> </a> <div class="industry-pulse__date"> </div> </div> </div> </div> </div> </div> </div> </div>  <div class="community__hero"> <section class="section section--split-color section--full-width mood__edgy-yellow-split-bg"> <div class="container-fluid"> <div class="section__heading"> <h2 class="section__title display-1">Community</h2> <div class="section__subtitle body body-text-2"> <p>Showcasing our diverse, vibrant event creators to inspire you with stories from the people (and places) behind successful events.</p> </div> </div> <div class="featured"> <div class="featured__header"> <h3 class="featured__title title display-5"> Reconvene events & recaps </h3> <div> <a role="button" href="/blog/category/community/" target="_blank" class="button button__edgy-pink color_grey-000-text community__hero--see-all"> <span class="color_grey-1000-text"> See all </span> <img class="icon" loading="lazy" alt="right arrow" width="10" height="10" src="https://www.eventbrite.com.au/blog/wp-content/themes/eventbrite-blockbase/assets/icons/right-arrow-purple.svg" /> </a> </div> </div> <div class="featured__media">    <a href="https://www.eventbrite.com.au/blog/the-island-beach-club-sydney/"> <img src="https://www.eventbrite.com.au/blog/wp-content/uploads/2024/09/The-Island-Sydney-Jack-Owen-Bennett-78-1-1536x1018.jpg" alt="" loading="lazy"> </a>  <a href="https://www.eventbrite.com.au/blog/category/community/" class="badge badge--community-pink">Community</a> <div class="read-time"> </div> <a href="https://www.eventbrite.com.au/blog/the-island-beach-club-sydney/"> <h3 class="featured__title header-4"> All Aboard Sydney’s Floating Beach Club, The Island, For Views, Vibes and VIP Experiences </h3> </a> <div class="date"> </div> </div> </div> </div> </section> </div>  <div class="community__3col"> <div class="container-fluid"> <div class="row"> <div class="col-md-20 col-lg-5"> <div class="card card--mini card-item"> <div class="card__info"> <a href="https://www.eventbrite.com.au/blog/category/community/" class="badge badge--community-pink">Community</a> <div class="read-time"> </div> </div> <a href="https://www.eventbrite.com.au/blog/how-micro-influencers-can-supercharge-your-next-event/"> <p class="card__title subheader-2"> How Micro-Influencers Can Supercharge Your Next Event </p> </a> <div class="date"> </div> </div> <div class="card card--mini card-item"> <div class="card__info"> <a href="https://www.eventbrite.com.au/blog/category/community/" class="badge badge--community-pink">Community</a> <div class="read-time"> </div> </div> <a href="https://www.eventbrite.com.au/blog/bar-pop-festival-experiences/"> <p class="card__title subheader-2"> How Bar Pop Creates ‘Wow Moments’ With Intimate, Immersive Experiences </p> </a> <div class="date"> </div> </div> </div> <div class="col-sm-20 col-md-10 col-lg-7 offset-lg-1"> <a href="https://www.eventbrite.com/l/reconvene-accelerator/" target="_blank"> <div class="card card--cta lazy-load-background" data-bg="https://www.eventbrite.com.au/blog/wp-content/uploads/2022/10/homepage_reconvene_accelerator.jpg"> <div class="content-card"> <img loading="lazy" class="icon" alt="right arrow" width="55" height="39.82" src="https://www.eventbrite.com.au/blog/wp-content/themes/eventbrite-blockbase/assets/icons/right-arrow-yellow.svg"> <p class="card__title display-4">RECONVENE ACCELERATOR</p> <p class="card__text body-text-3">Providing direct support and mentorship to emerging creators.</p> </div> </div> </a> </div> <div class="col-sm-20 col-md-10 col-lg-7"> <a href="https://www.eventbrite.com/l/creator-collective/" target="_blank"> <div class="card card--cta lazy-load-background" data-bg="https://www.eventbrite.com.au/blog/wp-content/uploads/2022/10/homepage_creator_collective.jpg"> <div class="content-card"> <img loading="lazy" class="icon" alt="right arrow" width="55" height="39.82" src="https://www.eventbrite.com.au/blog/wp-content/themes/eventbrite-blockbase/assets/icons/right-arrow-yellow.svg"> <p class="card__title display-4">Creator Collective</p> <p class="card__text body-text-3">Eventbrite’s ambassador program for organisers looking for ongoing networking and education.</p> </div> </div> </a> </div> </div> </div> </div>  <div class="community__spotlight"> <div class="spotlight"> <div class="container-fluid"> <div class="row"> <div class="col-md-20 col-lg-10 card-item"> <a href="https://www.eventbrite.com.au/blog/bar-pop-festival-experiences/" > <img src="https://www.eventbrite.com.au/blog/wp-content/uploads/2024/06/Bar-Pop-Festival-1-scaled.jpg" alt="creator spotlight" loading="lazy" class="img-fluid"> </a> </div> <div class="col-md-20 col-lg-10"> <h3 class="spotlight__title display-3"> Creator Spotlight </h3> <p class="spotlight__text"> How Bar Pop Creates ‘Wow Moments’ With Intimate, Immersive Experiences </p> <a href="https://www.eventbrite.com.au/blog/bar-pop-festival-experiences/" class="button button__edgy-pink color_grey-1000-text"> Read more </a> </div> </div> </div> </div> </div>  <div class="community__banner--full-width"> <div class="banner banner--full-width banner--img-right core__purple-bg"> <div class="container-fluid"> <div class="banner__wrapper"> <a href="https://www.eventbrite.com/l/advocacy/" target="_blank"> <div class="banner__image lazy-load-background" data-bg="https://www.eventbrite.com.au/blog/wp-content/uploads/2022/10/homepage_Advocacy.jpg"></div> </a> <div class="col-20 col-md-10"></div> <div class="col-20 col-md-10 banner__eventbrite-advocacy"> <div class="banner__content"> <h3 class="core__orange-text header-1 display-7">Eventbrite Advocacy</h3> <p class="core__white-text">Join us and support policies that power live experiences and strengthen our communities.</p> <a role="button" href="https://www.eventbrite.com/l/advocacy/" target="_blank" class="button button__core-white "> <span class="color_grey-1000-text">Learn more</span> <img loading="lazy" class="icon" alt="right arrow" width="10" height="10" src="https://www.eventbrite.com.au/blog/wp-content/themes/eventbrite-blockbase/assets/icons/right-arrow-purple.svg" /> </a> </div> </div> </div> </div> </div> </div>  <div class="community__banner--inline"> <div class="container-fluid"> <div class="banner banner--inline banner--img-left mood__edgy-yellow-bg"> <div class="row social-row"> <div class="banner__wrapper social-connection"> <div class="col-20 col-md-10 social-connection__img"> <a href="https://www.eventbrite.com/l/socialconnection/" target="_blank"> <img src="https://www.eventbrite.com.au/blog/wp-content/uploads/2022/10/homepage_social_connection.jpg" alt="social connection" loading="lazy" class="banner__wrapper--featured"> </a> </div> <div class="col-20 col-md-10 content-middle"> <div class="banner__content"> <a href="https://www.eventbrite.com/l/socialconnection/" target="_blank"> <img loading="lazy" class="icon arrow" alt="right arrow" width="56" height="42" src="https://www.eventbrite.com.au/blog/wp-content/themes/eventbrite-blockbase/assets/icons/right-arrow-pink.svg" /> </a> <h3 class="header-3"> The Social Connection Project </h3> <p class="body body-text-2"> How we help people feel less isolated and cultivate community through the power of live experiences. </p> <a href="https://www.eventbrite.com/l/socialconnection/" target="_blank" class="button button-ui button__edgy-pink color_grey-900-text"> Let's connect <img loading="lazy" class="icon" alt="right arrow" width="10" height="10" src="https://www.eventbrite.com.au/blog/wp-content/themes/eventbrite-blockbase/assets/icons/right-arrow-purple.svg" /> </a> </div> </div> </div> </div> </div> </div> </div>  <div class="community__cards"> <div class="container-fluid"> <h3 class="community-sub-title display-5"> HEART OF GATHERING </h3> <div class="row"> <div class="community__cards-wrapper"> <a href="https://www.eventbrite.com.au/blog/heart-of-gathering-duck-club/"> <div class="card card-item"> <img src="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/07/Duck-Club-Heart-of-Gathering-Blog-Hero-500x281.jpg" alt="Duck Club Heart of Gathering Blog Hero" loading="lazy"> <div class="card__info"><a href="https://www.eventbrite.com.au/blog/category/community/" class="badge badge--community-pink">Community</a></div> <a href="https://www.eventbrite.com.au/blog/heart-of-gathering-duck-club/"> <p class="card-title subheader-2"> Heart of Gathering: Boise’s Local Music Scene Gets Rowdy With Duck Club </p> </a> <div class="date"> </div> </div> </a> <a href="https://www.eventbrite.com.au/blog/heart-of-gathering-mamas-nightmarket/"> <div class="card featured card-item"> <img src="https://www.eventbrite.com.au/blog/wp-content/uploads/2023/07/Mamas-Nightmarket-Heart-of-Gathering-Feature-Image-768x432.jpg" alt="Mama's Nightmarket Heart of Gathering Feature Image" loading="lazy"> <div class="card__info"><a href="https://www.eventbrite.com.au/blog/category/community/" class="badge badge--community-pink">Community</a><div class="read-time">5 min read</div></div> <a href="https://www.eventbrite.com.au/blog/heart-of-gathering-mamas-nightmarket/"> <p class="card-title subheader-2"> Heart of Gathering: MAMA’s Nightmarket Preserves Immigrant Culture Through Food and Fun </p> </a> <div class="date"> </div> </div> </a> <a href="https://www.eventbrite.com.au/blog/heart-of-gathering-mountain-stage/"> <div class="card card-item"> <img src="https://www.eventbrite.com.au/blog/wp-content/uploads/2022/05/HeartofGathering_Mountain-Stage-1-1-500x281.jpg" alt="Heart of Gathering Mountain Stage" loading="lazy"> <div class="card__info"><a href="https://www.eventbrite.com.au/blog/category/heart-of-gathering/" class="badge badge--community-pink">Heart of Gathering</a></div> <a href="https://www.eventbrite.com.au/blog/heart-of-gathering-mountain-stage/"> <p class="card-title subheader-2"> Heart of Gathering: Mountain Stage Takes the Front Porch to the Airwaves </p> </a> <div class="date"> </div> </div> </a> <a href="https://www.eventbrite.com.au/blog/heart-of-gathering-ryan-matthew-cohn-curates-unique-crowds-at-the-oddities-flea-market/"> <div class="card card-item"> <img src="https://www.eventbrite.com.au/blog/wp-content/uploads/2022/05/HeartofGathering_Oddities-500x281.jpg" alt="" loading="lazy"> <div class="card__info"><a href="https://www.eventbrite.com.au/blog/category/community/" class="badge badge--community-pink">Community</a></div> <a href="https://www.eventbrite.com.au/blog/heart-of-gathering-ryan-matthew-cohn-curates-unique-crowds-at-the-oddities-flea-market/"> <p class="card-title subheader-2"> Heart of 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src="https://www.eventbrite.com.au/blog/wp-content/uploads/2022/08/image3-1-168x117.jpg"> </a> <a class="product-link subheader-3" href="https://www.eventbrite.com.au/blog/eventbrite-app-tickets/"> Important Update: How Attendees Access Tickets </a> </div> <a role="button" href="https://www.eventbrite.com.au/blog/category/updates-and-announcements/" class="product__see-all"> <span class="mr-4 color_grey-000-text category"> See all </span> <img loading="lazy" class="icon" alt="right arrow" width="10" height="10" src="https://www.eventbrite.com.au/blog/wp-content/themes/eventbrite-blockbase/assets/icons/right-arrow-white.svg" /> </a> </div> <div class="col-sm-20 col-md-10 col-lg-5"> <p class="subheader subheader-4 product__subheader-border">CASE STUDIES</p> <div class="card-horizontal"> <a href="https://www.eventbrite.com.au/blog/the-star-gold-coast/"> <img loading="lazy" alt="" src="https://www.eventbrite.com.au/blog/wp-content/uploads/2024/05/The-Star-Gold-Coast-3-168x117.jpg"> </a> <a 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