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heading-style-h3">Insights</a><a href="/contact-us" class="nav-main-link heading-style-h3">Contact</a></div></div></div></div><div class="w-embed"><style> html { font-size: 1.0625rem; } @media screen and (max-width:1920px) { html { font-size: calc(0.8125rem + 0.20833333333333337vw); } } @media screen and (max-width:1440px) { html { font-size: calc(0.8126951092611863rem + 0.20811654526534862vw); } } @media screen and (max-width:479px) { html { font-size: calc(0.7494769874476988rem + 0.8368200836820083vw); } } </style></div><div class="section bottom-margin-120"><div class="padding-global top-margin-120 top-padding-120"><h6 class="text-color-primary bottom-margin-24">Insights</h6><h1 class="t1 mobile">Blog<br/></h1><p class="paragraph-big top-margin-16">At Crema, our product teams are always experimenting with up-and-coming tools, trends, and ways of working.  Keep a pulse on what we&#x27;re learning through our written content.</p></div></div><div class="section top-margin-180"><div class="padding-global"><div class="featured-blog-list-wrapper w-dyn-list"><div role="list" class="featured-blog-collection-list w-dyn-items"><div role="listitem" class="featured-blog-collection-item w-dyn-item"><a href="/blog/agency-scar-tissue-why-digital-transformations-fail-and-how-to-heal-the-wounds" class="blog-link-wrapper large featured all-padding-40 w-inline-block"><div style="background-image:url(&quot;https://cdn.prod.website-files.com/5b6b50e79e9b6f7d0d3959a2/67f01262061310118bd0b82f_Building%20better%20bets%20blog.png&quot;)" class="blog-page-item-image-wrapper"></div><div class="blog-detail-content-wrapper"><div class="flex-horizontal align-center justify-spacebetween blog-card"><div class="flex-horizontal align-center blog-author"><div style="background-image:url(&quot;https://cdn.prod.website-files.com/5b6b50e79e9b6f7d0d3959a2/66fdb8a9aaf78ae6059b65a5_Screenshot%202024-10-02%20at%204.17.14%E2%80%AFPM.png&quot;)" class="author-bio-image"></div><div class="spacer-8"></div><div>Nate Olson</div></div><div>Apr 4, 2025</div></div><h4>Agency Scar Tissue: How To Heal From Failed &quot;Digital Transformations&quot;</h4><p>Agency scar tissue is the lingering damage left by failed digital initiatives. Learn why transformations flop and how to heal the wounds through things like redefined success, iterative delivery, and change management that puts people first. Digital transformation is a collaborative sport that requires bringing your full team onto the field.</p></div></a></div></div></div></div></div><div class="section top-and-bottom-padding-120"><div class="padding-global"><div class="w-layout-grid grid_2column gap-48 all-blogs-filter-wrapper"><div id="w-node-_25c4e57a-724e-109f-95e4-9ba399dcfcd1-ac88051a" class="form-filters-wrapper"><div class="blog-filter-form-block w-form"><form id="wf-form-filter" name="wf-form-filter" data-name="filter" method="get" fs-cmsfilter-element="filters" class="filter-form" data-wf-page-id="658076615f6083efac88051a" data-wf-element-id="06d0615f-293d-7b31-e3ed-c356768cca7b"><div class="filter-block"><div class="filter-heading"><label for="name-2" class="filter-label">Search</label><div fs-cmsfilter-element="reset" fs-cmsfilter-reset="*" class="reset-button">reset</div></div><input class="search-field w-input" maxlength="256" name="search" fs-cmsfilter-field="*" data-name="search" placeholder="" type="text" 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class="w-checkbox-input w-checkbox-input--inputType-custom filter-button"></div><input type="checkbox" id="checkbox-2" name="checkbox-2" data-name="Checkbox 2" style="opacity:0;position:absolute;z-index:-1"/><span fs-cmsfilter-active="is-active" fs-cmsfilter-field="authors" class="filter-button-label w-form-label" for="checkbox-2">Pamela Porto</span></label></div><div role="listitem" class="filter-item w-dyn-item"><label class="w-checkbox filter-checkbox-field"><div class="w-checkbox-input w-checkbox-input--inputType-custom filter-button"></div><input type="checkbox" id="checkbox-2" name="checkbox-2" data-name="Checkbox 2" style="opacity:0;position:absolute;z-index:-1"/><span fs-cmsfilter-active="is-active" fs-cmsfilter-field="authors" class="filter-button-label w-form-label" for="checkbox-2">Tucker Pivonka</span></label></div><div role="listitem" class="filter-item w-dyn-item"><label class="w-checkbox filter-checkbox-field"><div class="w-checkbox-input w-checkbox-input--inputType-custom filter-button"></div><input type="checkbox" id="checkbox-2" name="checkbox-2" data-name="Checkbox 2" style="opacity:0;position:absolute;z-index:-1"/><span fs-cmsfilter-active="is-active" fs-cmsfilter-field="authors" class="filter-button-label w-form-label" for="checkbox-2">Nate Olson</span></label></div><div role="listitem" class="filter-item w-dyn-item"><label class="w-checkbox filter-checkbox-field"><div class="w-checkbox-input w-checkbox-input--inputType-custom filter-button"></div><input type="checkbox" id="checkbox-2" name="checkbox-2" data-name="Checkbox 2" style="opacity:0;position:absolute;z-index:-1"/><span fs-cmsfilter-active="is-active" fs-cmsfilter-field="authors" class="filter-button-label w-form-label" for="checkbox-2">Alison Stark</span></label></div></div></div></div><div class="reset-button-wrapper"><div fs-cmsfilter-element="reset" class="reset-button reset-all">RESET ALL</div></div></form><div class="w-form-done"><div>Thank you! Your submission has been received!</div></div><div class="w-form-fail"><div>Oops! Something went wrong while submitting the form.</div></div></div></div><div class="all-blog-list-wrapper w-dyn-list"><div fs-cmsload-mode="pagination" fs-cmsfilter-element="list" fs-cmsload-element="list" role="list" class="blog-preview-list w-dyn-items"><div data-w-id="dd873092-19db-0631-1b78-e3106c364416" role="listitem" class="blog_preview-card w-dyn-item"><p fs-cmsfilter-field="summary" class="fs-hidden-filter">Agency scar tissue is the lingering damage left by failed digital initiatives. Learn why transformations flop and how to heal the wounds through things like redefined success, iterative delivery, and change management that puts people first. Digital transformation is a collaborative sport that requires bringing your full team onto the field.</p><div fs-cmsfilter-field="categories" class="fs-hidden-filter w-dyn-bind-empty"></div><a href="/blog/agency-scar-tissue-why-digital-transformations-fail-and-how-to-heal-the-wounds" class="blog-link-wrapper preview w-inline-block"><div class="blog_preview_imagewrapper"><div style="background-image:url(&quot;https://cdn.prod.website-files.com/5b6b50e79e9b6f7d0d3959a2/67f01262061310118bd0b82f_Building%20better%20bets%20blog.png&quot;)" class="blog-item-image"></div></div><h6 class="bottom-margin-16">Agency Scar Tissue: How To Heal From Failed &quot;Digital Transformations&quot;</h6></a><div class="blog-information-wrapper"><div class="flex-horizontal justify-spacebetween align-center"><a href="#" class="blog_author-wrapper w-inline-block"><div style="background-image:url(&quot;https://cdn.prod.website-files.com/5b6b50e79e9b6f7d0d3959a2/66fdb8a9aaf78ae6059b65a5_Screenshot%202024-10-02%20at%204.17.14%E2%80%AFPM.png&quot;)" class="author-bio-image hide"></div><div fs-cmsfilter-field="authors" class="text-size-small">by</div><div fs-cmsfilter-field="authors" class="text-size-small">Nate Olson</div><div fs-cmsfilter-field="authors" class="text-size-small w-condition-invisible w-dyn-bind-empty"></div></a><div class="text-size-small text-color-secondary">Apr 4, 2025</div></div></div></div><div data-w-id="dd873092-19db-0631-1b78-e3106c364416" role="listitem" class="blog_preview-card w-dyn-item"><p fs-cmsfilter-field="summary" class="fs-hidden-filter">The fact of the matter is you can’t build great products with a dysfunctional team. Numerous studies have shown that a failure to communicate is often at the center of dysfunction.‍ At Crema, we’ve worked with product teams of all shapes and sizes, and we’ve noticed there are several common traps at the heart of most communication failures. Here are 5 we often see in our product team consulting.</p><div fs-cmsfilter-field="categories" class="fs-hidden-filter w-dyn-bind-empty"></div><a href="/blog/what-your-product-team-isnt-telling-you-insights-from-team-assessments" class="blog-link-wrapper preview w-inline-block"><div class="blog_preview_imagewrapper"><div style="background-image:url(&quot;https://cdn.prod.website-files.com/5b6b50e79e9b6f7d0d3959a2/67d846d61090a8132ac2326f_AD9A9838.jpg&quot;)" class="blog-item-image"></div></div><h6 class="bottom-margin-16">What Your Product Team Isn&#x27;t Telling You: Insights from Team Assessments</h6></a><div class="blog-information-wrapper"><div class="flex-horizontal justify-spacebetween align-center"><a href="#" class="blog_author-wrapper w-inline-block"><div style="background-image:url(&quot;https://cdn.prod.website-files.com/5b6b50e79e9b6f7d0d3959a2/615e09f1c4f40540cb8a26da_Julie.jpg&quot;)" class="author-bio-image hide"></div><div fs-cmsfilter-field="authors" class="text-size-small">by</div><div fs-cmsfilter-field="authors" class="text-size-small">Julie Branson</div><div fs-cmsfilter-field="authors" class="text-size-small w-condition-invisible w-dyn-bind-empty"></div></a><div class="text-size-small text-color-secondary">Mar 17, 2025</div></div></div></div><div data-w-id="dd873092-19db-0631-1b78-e3106c364416" role="listitem" class="blog_preview-card w-dyn-item"><p fs-cmsfilter-field="summary" class="fs-hidden-filter">You may be asking the question, “Can I use Miro for project management?” Our answer would be a resounding, YES. This article shares why the tool is great for this kind of work, when to use it, how to use it, and important considerations for implementation.</p><div fs-cmsfilter-field="categories" class="fs-hidden-filter">Product Management</div><a href="/blog/can-miro-be-used-for-project-management-a-comprehensive-guide-for-leveraging-miro-as-a-product-manager" class="blog-link-wrapper preview w-inline-block"><div class="blog_preview_imagewrapper"><div style="background-image:url(&quot;https://cdn.prod.website-files.com/5b6b50e79e9b6f7d0d3959a2/668ef138c434b15bea952cf1_Crema%20Branding%202022%20_%20Adri%20Guyer%20Photo%20372.jpg&quot;)" class="blog-item-image"></div></div><h6 class="bottom-margin-16">Can Miro Be Used for Product Management?</h6></a><div class="blog-information-wrapper"><div class="flex-horizontal justify-spacebetween align-center"><a href="#" class="blog_author-wrapper w-inline-block"><div style="background-image:url(&quot;https://cdn.prod.website-files.com/5b6b50e79e9b6f7d0d3959a2/615e09f1c4f40540cb8a26da_Julie.jpg&quot;)" class="author-bio-image hide"></div><div fs-cmsfilter-field="authors" class="text-size-small">by</div><div fs-cmsfilter-field="authors" class="text-size-small">Julie Branson</div><div fs-cmsfilter-field="authors" class="text-size-small w-condition-invisible">Julie Branson</div></a><div class="text-size-small text-color-secondary">Jul 10, 2024</div></div></div></div><div data-w-id="dd873092-19db-0631-1b78-e3106c364416" role="listitem" class="blog_preview-card w-dyn-item"><p fs-cmsfilter-field="summary" class="fs-hidden-filter">Choosing the right ticketing system is key for MSSPs. We&#x27;ve helped many cybersecurity firms select the best. Here are some considerations to use.</p><div fs-cmsfilter-field="categories" class="fs-hidden-filter">Test Engineering</div><a href="/blog/top-ticketing-systems-for-cybersecurity-2024" class="blog-link-wrapper preview w-inline-block"><div class="blog_preview_imagewrapper"><div style="background-image:url(&quot;https://cdn.prod.website-files.com/5b6b50e79e9b6f7d0d3959a2/666366cc77c9b466f31e3d99_Untitled%20design%20(2).png&quot;)" class="blog-item-image"></div></div><h6 class="bottom-margin-16">Top Ticketing Systems for Cybersecurity (2025)</h6></a><div class="blog-information-wrapper"><div class="flex-horizontal justify-spacebetween align-center"><a href="#" class="blog_author-wrapper w-inline-block"><div style="background-image:url(&quot;https://cdn.prod.website-files.com/5b6b50e79e9b6f7d0d3959a2/679a4f6265c60f48f2ff769c_AD9A1008-2.jpg&quot;)" class="author-bio-image hide"></div><div fs-cmsfilter-field="authors" class="text-size-small">by</div><div fs-cmsfilter-field="authors" class="text-size-small">Courtney Johnston von Nieda</div><div fs-cmsfilter-field="authors" class="text-size-small w-condition-invisible">Courtney Johston von Neida</div></a><div class="text-size-small text-color-secondary">Jun 7, 2024</div></div></div></div><div data-w-id="dd873092-19db-0631-1b78-e3106c364416" role="listitem" class="blog_preview-card w-dyn-item"><p fs-cmsfilter-field="summary" class="fs-hidden-filter">A UX Audit is an in-depth assessment of an existing digital experience. UX Audits can help businesses understand opportunities for improvement, sources of unnecessary friction, and features that might need to be fixed to meet certain standards. These are all ways that a UX Audit can help modernize a product and identify top priorities for a redesign. </p><div fs-cmsfilter-field="categories" class="fs-hidden-filter">Product Design</div><a href="/blog/what-is-a-ux-audit-for-enterprise-teams" class="blog-link-wrapper preview w-inline-block"><div class="blog_preview_imagewrapper"><div style="background-image:url(&quot;https://cdn.prod.website-files.com/5b6b50e79e9b6f7d0d3959a2/664e550d752ff6713e6322cf_Crema%20Branding%202022%20_%20Adri%20Guyer%20Photo%20112.jpg&quot;)" class="blog-item-image"></div></div><h6 class="bottom-margin-16">What is a UX Audit?</h6></a><div class="blog-information-wrapper"><div class="flex-horizontal justify-spacebetween align-center"><a href="#" class="blog_author-wrapper w-inline-block"><div style="background-image:none" class="author-bio-image hide w-condition-invisible"></div><div fs-cmsfilter-field="authors" class="text-size-small">by</div><div fs-cmsfilter-field="authors" class="text-size-small w-dyn-bind-empty"></div><div fs-cmsfilter-field="authors" class="text-size-small">Larissa McCarty</div></a><div class="text-size-small text-color-secondary">May 22, 2024</div></div></div></div><div data-w-id="dd873092-19db-0631-1b78-e3106c364416" role="listitem" class="blog_preview-card w-dyn-item"><p fs-cmsfilter-field="summary" class="fs-hidden-filter">From bid management to project execution, the right digital tools can revolutionize workflows, enhance collaboration, and drive efficiencies throughout every phase of a construction project. In this article, we&#x27;ll delve into the key features and benefits of some of the top construction management solutions.</p><div fs-cmsfilter-field="categories" class="fs-hidden-filter">Client Resources</div><a href="/blog/the-top-5-pre-construction-tools-of-2024" class="blog-link-wrapper preview w-inline-block"><div class="blog_preview_imagewrapper"><div style="background-image:url(&quot;https://cdn.prod.website-files.com/5b6b50e79e9b6f7d0d3959a2/662679820f2a0df5b10042ca_Engineering-concept-518539-min.jpg&quot;)" class="blog-item-image"></div></div><h6 class="bottom-margin-16">The Top 5 Pre-Construction Tools of 2024</h6></a><div class="blog-information-wrapper"><div class="flex-horizontal justify-spacebetween align-center"><a href="#" class="blog_author-wrapper w-inline-block"><div style="background-image:none" class="author-bio-image hide w-condition-invisible"></div><div fs-cmsfilter-field="authors" class="text-size-small">by</div><div fs-cmsfilter-field="authors" class="text-size-small w-dyn-bind-empty"></div><div fs-cmsfilter-field="authors" class="text-size-small">Larissa McCarty</div></a><div class="text-size-small text-color-secondary">Apr 22, 2024</div></div></div></div><div data-w-id="dd873092-19db-0631-1b78-e3106c364416" role="listitem" class="blog_preview-card w-dyn-item"><p fs-cmsfilter-field="summary" class="fs-hidden-filter">Technology is often seen as a necessary evil. What if it became a revenue generator with smart investments in proprietary tech for growth and resilience?</p><div fs-cmsfilter-field="categories" class="fs-hidden-filter w-dyn-bind-empty"></div><a href="/blog/proprietary-technology-in-aec-maximizing-roi-and-strategic-advantage" class="blog-link-wrapper preview w-inline-block"><div class="blog_preview_imagewrapper"><div style="background-image:url(&quot;https://cdn.prod.website-files.com/5b6b50e79e9b6f7d0d3959a2/660dad4deeb22524a0bea7f0_Architects-working-on-a-model-1018456-min.jpg&quot;)" class="blog-item-image"></div></div><h6 class="bottom-margin-16">Maximizing ROI &amp; Strategic Advantage with AEC Tech</h6></a><div class="blog-information-wrapper"><div class="flex-horizontal justify-spacebetween align-center"><a href="#" class="blog_author-wrapper w-inline-block"><div style="background-image:url(&quot;https://cdn.prod.website-files.com/5b6b50e79e9b6f7d0d3959a2/66fdb8a9aaf78ae6059b65a5_Screenshot%202024-10-02%20at%204.17.14%E2%80%AFPM.png&quot;)" class="author-bio-image hide"></div><div fs-cmsfilter-field="authors" class="text-size-small">by</div><div fs-cmsfilter-field="authors" class="text-size-small">Nate Olson</div><div fs-cmsfilter-field="authors" class="text-size-small w-condition-invisible">Nate Olson</div></a><div class="text-size-small text-color-secondary">Apr 3, 2024</div></div></div></div><div data-w-id="dd873092-19db-0631-1b78-e3106c364416" role="listitem" class="blog_preview-card w-dyn-item"><p fs-cmsfilter-field="summary" class="fs-hidden-filter">With a mere 38% of contractors satisfied with their current pre-construction tools, the industry grapples with critical issues in collaboration, data utilization, and process transitions, resulting in costly inefficiencies and missed opportunities. Addressing challenges in sales and pre-construction to prevent them from spilling over into construction operations is a top priority for ambitious firms looking to scale.</p><div fs-cmsfilter-field="categories" class="fs-hidden-filter">Client Resources</div><a href="/blog/better-pre-con-tech-leads-to-52-profitability-boost" class="blog-link-wrapper preview w-inline-block"><div class="blog_preview_imagewrapper"><div style="background-image:url(&quot;https://cdn.prod.website-files.com/5b6b50e79e9b6f7d0d3959a2/660adf97e5c704b38ad848f4_Crop-engineers-browsing-tablet-537180-min.jpg&quot;)" class="blog-item-image"></div></div><h6 class="bottom-margin-16">Better Pre-Con Tech Leads to 52% Profitability Boost</h6></a><div class="blog-information-wrapper"><div class="flex-horizontal justify-spacebetween align-center"><a href="#" class="blog_author-wrapper w-inline-block"><div style="background-image:url(&quot;https://cdn.prod.website-files.com/5b6b50e79e9b6f7d0d3959a2/66fdb8a9aaf78ae6059b65a5_Screenshot%202024-10-02%20at%204.17.14%E2%80%AFPM.png&quot;)" class="author-bio-image hide"></div><div fs-cmsfilter-field="authors" class="text-size-small">by</div><div fs-cmsfilter-field="authors" class="text-size-small">Nate Olson</div><div fs-cmsfilter-field="authors" class="text-size-small w-condition-invisible">Nate Olson</div></a><div class="text-size-small text-color-secondary">Apr 1, 2024</div></div></div></div><div data-w-id="dd873092-19db-0631-1b78-e3106c364416" role="listitem" class="blog_preview-card w-dyn-item"><p fs-cmsfilter-field="summary" class="fs-hidden-filter">Scale your service company beyond billable hours. Transform your business using proven strategies from tech companies. Learn to productize services, package knowledge, and build scalable solutions.</p><div fs-cmsfilter-field="categories" class="fs-hidden-filter">Consulting</div><a href="/blog/3-ways-to-productize-professional-services-and-scale-your-service-based-business" class="blog-link-wrapper preview w-inline-block"><div class="blog_preview_imagewrapper"><div style="background-image:url(&quot;https://cdn.prod.website-files.com/5b6b50e79e9b6f7d0d3959a2/65e6437e1f4ff85ec0d4004f_0X5A6359.jpg&quot;)" class="blog-item-image"></div></div><h6 class="bottom-margin-16">3 Ways to Productize Professional Services</h6></a><div class="blog-information-wrapper"><div class="flex-horizontal justify-spacebetween align-center"><a href="#" class="blog_author-wrapper w-inline-block"><div style="background-image:url(&quot;https://cdn.prod.website-files.com/5b6b50e79e9b6f7d0d3959a2/679a4e5e603f34be4cb66262_AD9A0138-min.jpg&quot;)" class="author-bio-image hide"></div><div fs-cmsfilter-field="authors" class="text-size-small">by</div><div fs-cmsfilter-field="authors" class="text-size-small">George Brooks</div><div fs-cmsfilter-field="authors" class="text-size-small w-condition-invisible">George Brooks</div></a><div class="text-size-small text-color-secondary">Mar 4, 2024</div></div></div></div><div data-w-id="dd873092-19db-0631-1b78-e3106c364416" role="listitem" class="blog_preview-card w-dyn-item"><p fs-cmsfilter-field="summary" class="fs-hidden-filter">Crema partnered with ArtsKC to launch The Drop, creating a seamless ecosystem for arts and culture communities and participating organizations.</p><div fs-cmsfilter-field="categories" class="fs-hidden-filter">News</div><a href="/blog/crema-partners-with-artskc-to-support-the-launch-of-its-latest-pilot-program" class="blog-link-wrapper preview w-inline-block"><div class="blog_preview_imagewrapper"><div style="background-image:url(&quot;https://cdn.prod.website-files.com/5b6b50e79e9b6f7d0d3959a2/65a013f6a5544ff7c8fce888_90644EE1-77F9-4F14-A77C-C2005E2A82C2.JPG&quot;)" class="blog-item-image"></div></div><h6 class="bottom-margin-16">Crema &amp; ArtsKC Launch New Pilot Program</h6></a><div class="blog-information-wrapper"><div class="flex-horizontal justify-spacebetween align-center"><a href="#" class="blog_author-wrapper w-inline-block"><div style="background-image:url(&quot;https://cdn.prod.website-files.com/5b6b50e79e9b6f7d0d3959a2/615e09f1c4f40540cb8a26da_Julie.jpg&quot;)" class="author-bio-image hide"></div><div fs-cmsfilter-field="authors" class="text-size-small">by</div><div fs-cmsfilter-field="authors" class="text-size-small">Julie Branson</div><div fs-cmsfilter-field="authors" class="text-size-small w-condition-invisible">Julie Branson</div></a><div class="text-size-small text-color-secondary">Jan 11, 2024</div></div></div></div><div data-w-id="dd873092-19db-0631-1b78-e3106c364416" role="listitem" class="blog_preview-card w-dyn-item"><p fs-cmsfilter-field="summary" class="fs-hidden-filter">Discover the Better Bets Canvas, a tool inspired by Annie Duke&#x27;s Thinking in Bets, helping product leaders tackle everyday challenges effectively.</p><div fs-cmsfilter-field="categories" class="fs-hidden-filter">Consulting</div><a href="/blog/the-better-bets-canvas-for-product-leaders" class="blog-link-wrapper preview w-inline-block"><div class="blog_preview_imagewrapper"><div style="background-image:url(&quot;https://cdn.prod.website-files.com/5b6b50e79e9b6f7d0d3959a2/653948774b60a75107e91a5f_edge2edge-media-uKlneQRwaxY-unsplash.jpg&quot;)" class="blog-item-image"></div></div><h6 class="bottom-margin-16">The Better Bets Canvas for Product Leaders</h6></a><div class="blog-information-wrapper"><div class="flex-horizontal justify-spacebetween align-center"><a href="#" class="blog_author-wrapper w-inline-block"><div style="background-image:url(&quot;https://cdn.prod.website-files.com/5b6b50e79e9b6f7d0d3959a2/679a4cc51eef66263b34f2da_AD9A1057.jpg&quot;)" class="author-bio-image hide"></div><div fs-cmsfilter-field="authors" class="text-size-small">by</div><div fs-cmsfilter-field="authors" class="text-size-small">Tyler Hilker</div><div fs-cmsfilter-field="authors" class="text-size-small w-condition-invisible">Tyler Hilker</div></a><div class="text-size-small text-color-secondary">Oct 24, 2023</div></div></div></div><div data-w-id="dd873092-19db-0631-1b78-e3106c364416" role="listitem" class="blog_preview-card w-dyn-item"><p fs-cmsfilter-field="summary" class="fs-hidden-filter">Crema – a design &amp; technology consultancy based in KC – is Big Blue Swim School&#x27;s chosen technology partner to conduct a comprehensive audit of their digital experiences with the aim of enhancing their ability to cater to their target demographics and drive increased conversion rates during a period of substantial growth.</p><div fs-cmsfilter-field="categories" class="fs-hidden-filter">News</div><a href="/blog/crema-kicks-off-ux-audit-with-big-blue-swim-school" class="blog-link-wrapper preview w-inline-block"><div class="blog_preview_imagewrapper"><div style="background-image:url(&quot;https://cdn.prod.website-files.com/5b6b50e79e9b6f7d0d3959a2/6542b5d74448142a75078d07_BBS%20(1).png&quot;)" class="blog-item-image"></div></div><h6 class="bottom-margin-16">Crema Kicks Off UX Audit With Big Blue Swim School</h6></a><div class="blog-information-wrapper"><div class="flex-horizontal justify-spacebetween align-center"><a href="#" class="blog_author-wrapper w-inline-block"><div style="background-image:url(&quot;https://cdn.prod.website-files.com/5b6b50e79e9b6f7d0d3959a2/615e09f1c4f40540cb8a26da_Julie.jpg&quot;)" class="author-bio-image hide"></div><div fs-cmsfilter-field="authors" class="text-size-small">by</div><div fs-cmsfilter-field="authors" class="text-size-small">Julie Branson</div><div fs-cmsfilter-field="authors" class="text-size-small w-condition-invisible">Julie Branson</div></a><div class="text-size-small text-color-secondary">Sep 18, 2023</div></div></div></div></div><div role="navigation" aria-label="List" class="w-pagination-wrapper pagination"><div class="pagination-page-buttons"><a fs-cmsload-element="page-button" href="#" class="pagination-page-button">1</a></div><a href="?6c364414_page=2" aria-label="Next Page" class="w-pagination-next blog-pagniation next"><div class="w-inline-block">Next</div><svg class="w-pagination-next-icon" height="12px" width="12px" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 12 12" transform="translate(0, 1)"><path fill="none" stroke="currentColor" fill-rule="evenodd" d="M4 2l4 4-4 4"></path></svg></a><link rel="prerender" href="?6c364414_page=2"/></div></div></div></div></div><div class="w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><div style="background-image:url(&quot;https://cdn.prod.website-files.com/5b6b50e79e9b6f7d0d3959a2/653948774b60a75107e91a5f_edge2edge-media-uKlneQRwaxY-unsplash.jpg&quot;)" class="section featured-blog-post hide"><div class="padding-global"><div class="call-out-container-inside left"><a href="/team/tyler-hilker" class="flex-horizontal underline-off bottom-margin-16 align-center justify-left-and-right blog-card w-inline-block"><div class="flex-horizontal"><div style="background-image:url(&quot;https://cdn.prod.website-files.com/5b6b50e79e9b6f7d0d3959a2/679a4cc51eef66263b34f2da_AD9A1057.jpg&quot;)" class="author-bio-image"></div><div class="spacer-8"></div><div class="author">Tyler Hilker</div></div><div class="spacer-8"></div><div class="chip time bottom-margin-0"><div class="paragraph-small right-margin-4">4</div><div class="paragraph-small">min read</div></div></a><h2>The Better Bets Canvas for Product Leaders</h2><p>Discover the Better Bets Canvas, a tool inspired by Annie Duke&#x27;s Thinking in Bets, helping product leaders tackle everyday challenges effectively.</p><div class="button-padding-wrapper"><a href="/blog/the-better-bets-canvas-for-product-leaders" class="new-button w-button">Read article</a></div></div></div></div></div></div></div><div class="email-form"><div class="padding-global"><div class="form-header-container mobile bottom-margin-24"><h3 class="top-margin-32">Subscribe to</h3><div class="spacer-8"></div><img src="https://cdn.prod.website-files.com/5b6b50e79e9b6f5948395973/61ef0b29d188b01f0dc33f12_NEWezgif-5-ee24fd43d8.gif" loading="lazy" alt="theloop" class="loop mobile"/></div><p>Subscribe to our weekly newsletter of specially-curated content for the digital product community.</p><div class="email-sign-up---new w-form"><form id="email-form" name="email-form" data-name="Email Form" action="https://crema.us1.list-manage.com/subscribe/post?u=6d58d143fc92a0731f5559531&amp;amp;id=e6538d4595" method="post" class="email-sign-up" data-wf-page-id="658076615f6083efac88051a" data-wf-element-id="0c0f6648-ac06-e5ee-edda-6edf54f51656"><div class="email-form-row"><input class="email-field right-margin-24 w-input" maxlength="256" name="NAME" data-name="NAME" placeholder="Name" type="text" id="NAME" required=""/><input class="email-field right-margin-24 w-input" maxlength="256" name="EMAIL" data-name="EMAIL" placeholder="Email" type="email" id="EMAIL" required=""/><div data-size="compact" class="w-form-formrecaptcha recaptcha right-margin-24 g-recaptcha g-recaptcha-error g-recaptcha-disabled g-recaptcha-invalid-key"></div><input type="submit" data-wait="Please wait..." class="button w-button" value="Submit"/></div></form><div class="w-form-done"><div>Thank you! 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