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What is it? It is the idea that locations, devices, even the human body will be "augmented" by linking and overlaying additional information on top of "regular" reality. Milgram's reality continuum below is useful.For example, this month's Esquire will have visual codes embedded in the text - even on the cover - which you can hold up to your computer's camera. 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The computer will read the code","url":"https://www.sviokla.com/post/five-ways-augmented-reality-will-change-your-business","image":{"@type":"ImageObject","url":"https://static.wixstatic.com/media/4236c0_1fb12b9ea7c247049fcff80bcf64da0e~mv2.png/v1/fill/w_420,h_95,al_c,lg_1,q_85/4236c0_1fb12b9ea7c247049fcff80bcf64da0e~mv2.png","width":"300","height":"68"},"publisher":{"@type":"Organization","name":"John Sviokla","url":"https://www.sviokla.com"}}</script> <meta name="google-site-verification" content="-z3sarBei3P4oHaiS5nsnruOuwmxTeMrt4tJ9G48yOc"/> <meta property="article:author" content="John Sviokla"/> <meta property="article:published_time" content="2022-10-30T07:00:00.000Z"/> <meta property="article:modified_time" content="2022-10-30T07:00:00.000Z"/> <link rel="alternate" href="https://www.sviokla.com/blog-feed.xml" title="John Sviokla - RSS" type="application/rss+xml"/> <meta name="twitter:card" content="summary_large_image"/> <meta name="twitter:title" content="Five Ways Augmented Reality Will Change your Business"/> <meta name="twitter:description" content="My colleague Anand Rao and I think that augmented reality is going to be a big deal for businesses. 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blog-post-title-font blog-post-title-color blog-text-color post-title blog-hover-container-element-color FG3qXk blog-post-page-title-font" data-hook="post-title"><span class="post-title__text blog-post-title-font blog-post-title-color"><span class="blog-post-title-font blog-post-title-color">Five Ways Augmented Reality Will Change your Business</span></span></h1></div></div></div></div><div class="nLG8d5" data-hook="post-description"><article class="blog-post-page-font"><div class="post-content__body stSKMK"><div class="moHCnT"><div class="moHCnT"><div style="--rce-text-color:rgb(255, 255, 255);--rce-opaque-background-color:rgb(96, 101, 128);--rce-divider-color:rgba(255, 255, 255, 0.2);--rce-active-divider-color:rgba(255, 255, 255, 0.5);--rce-highlighted-color:rgb(1, 209, 193);--rce-link-hashtag-color:rgb(255, 255, 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data-id="content-viewer"><div class="daUSD"><div type="first" data-hook="rcv-block-first"></div><div class="lo-do"><div data-breakout="normal"><p class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-foo"><span class="cluSW"><span>My colleague Anand Rao and I think that </span><a target="_blank" href="https://en.wikipedia.org/wiki/Augmented_reality" rel="noopener noreferrer" class="IMX5w ra8vj" data-hook="WebLink"><u style="text-decoration:underline"><span>augmented reality</span></u></a><span> is going to be a big deal for businesses. What is it? It is the idea that locations, devices, even the human body will be "augmented" by linking and overlaying additional information on top of "regular" reality. Milgram's reality continuum below is useful.</span></span></p></div><div type="paragraph" data-hook="rcv-block1"></div><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-bl8hy26559"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block2"></div><div data-breakout="normal"><div class="gm5ci" id="viewer-djsb626534"><div class="_53iv9 gnMI3" style="width:min(100%, 300px)"><figure role="button" data-hook="imageViewer" tabindex="0" class="_8jXxT" aria-haspopup="true"><div style="--dim-height:68;--dim-width:300" id="djsb626534" class="_3EYSQ _1b9c4 J5XSD"><wow-image id="4236c0_1fb12b9ea7c247049fcff80bcf64da0e~mv2.png" class="undefined _8-nkH" data-image-info="{"containerId":"djsb626534","displayMode":"fill","isLQIP":true,"isSEOBot":false,"lqipTransition":"blur","imageData":{"width":300,"height":68,"uri":"4236c0_1fb12b9ea7c247049fcff80bcf64da0e~mv2.png","name":"","displayMode":"fill"}}" data-bg-effect-name="" data-has-ssr-src="true" data-animate-blur=""><img src="https://static.wixstatic.com/media/4236c0_1fb12b9ea7c247049fcff80bcf64da0e~mv2.png/v1/fill/w_75,h_17,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/4236c0_1fb12b9ea7c247049fcff80bcf64da0e~mv2.png" alt="" style="width:100%;height:100%;object-fit:cover;object-position:50% 50%;max-width:100%" data-pin-url="https://www.sviokla.com/post/five-ways-augmented-reality-will-change-your-business" data-pin-media="https://static.wixstatic.com/media/4236c0_1fb12b9ea7c247049fcff80bcf64da0e~mv2.png/v1/fill/w_420,h_95,al_c,lg_1,q_85/4236c0_1fb12b9ea7c247049fcff80bcf64da0e~mv2.png"/></wow-image></div><div class="_3r1-q" role="button" tabindex="0"><svg viewBox="0 0 19 19" xmlns="http://www.w3.org/2000/svg" class="ZkEJy"><path d="M15.071 8.371V4.585l-4.355 4.356a.2.2 0 0 1-.283 0l-.374-.374a.2.2 0 0 1 0-.283l4.356-4.355h-3.786a.2.2 0 0 1-.2-.2V3.2c0-.11.09-.2.2-.2H16v5.371a.2.2 0 0 1-.2.2h-.529a.2.2 0 0 1-.2-.2zm-6.5 6.9v.529a.2.2 0 0 1-.2.2H3v-5.371c0-.11.09-.2.2-.2h.529c.11 0 .2.09.2.2v3.786l4.355-4.356a.2.2 0 0 1 .283 0l.374.374a.2.2 0 0 1 0 .283L4.585 15.07h3.786c.11 0 .2.09.2.2z" fill="#000" fill-rule="nonzero"></path></svg></div></figure></div></div></div><div type="image" data-hook="rcv-block3"></div><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-9xpnh26566"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block4"></div><div data-breakout="normal"><p class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-4mc3k26577"><span class="cluSW"><span>For example, this month's </span><a target="_blank" href="https://www.wsj.com/articles/SB10001424052748704222704574501122991439500" rel="noopener noreferrer" class="IMX5w ra8vj" data-hook="WebLink"><u style="text-decoration:underline"><span>Esquire</span></u></a><span> will have visual codes embedded in the text - even on the cover - which you can hold up to your computer's camera. The computer will read the codes, and take you to a video or other information linked to that magazine "location". As reported in the Wall Street Journal, it is a bit gimmicky - but is it really? After all, the physical magazine is a great way to create a link to more comprehensive content. The magazine cannot afford to put too much information between its covers, but it can put as many pointers as it wants to more content. This basic notion is very, very powerful. (See the great </span><a target="_blank" href="http://www.personalizemedia.com/16-top-augmented-reality-business-models/" rel="noopener noreferrer" class="IMX5w ra8vj" data-hook="WebLink"><u style="text-decoration:underline"><span>post</span></u></a><span> on this topic by Gary Hayes which inspired our thinking.)</span></span></p></div><div type="paragraph" data-hook="rcv-block5"></div><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-5o8vo26571"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block6"></div><div data-breakout="normal"><p class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-g2jzh26572"><span class="cluSW"><span>Anand and I think it will change at least the following five thing:</span></span></p></div><div type="paragraph" data-hook="rcv-block7"></div><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-gpxpx26685"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block8"></div><div data-breakout="normal"><ol class="FI3Pv D4VE2"><li dir="auto" aria-level="1" class="omQtW" style="text-align:AUTO;margin-inline-start:1.5em;list-style-type:decimal"><p class="wsU3o OlIbR D4VE2 BqjLQ" dir="" id="viewer-hgrsr26695"><span class="cluSW"><span>The nature of advertising. The beauty of augmented reality is that it allows any advertiser to bring the possibility to purchase much closer to the advertising stimulus. So, if I'm reading an interesting article in a magazine and there is an add with a visual code on it, I can then scan it with my BlackBerry or my iPhone and order it immediately. We know that if you are an advertiser you want to allow people to transact while they are interested in your product or service.</span><span> </span></span><br role="presentation"/></p></li><li dir="auto" aria-level="1" class="omQtW" style="text-align:AUTO;margin-inline-start:1.5em;list-style-type:decimal"><p class="wsU3o OlIbR D4VE2 BqjLQ" dir="" id="viewer-kitmx26706"><span class="cluSW"><span>The nature of location. The GPS revolution in cars has already created a low fidelity version of augmented reality - by enabling maps in any car that wants them. You are already starting to see applications available on advanced phone that allow an individual to hold their phone up to a location, and the information about the location is overlayed. Right now these are focused on tourism, but it does not take a lot of imagination to see that any sales or service force would love to be able to walk up to a building and understand the nature of the potential customers inside, or installed products to be serviced.</span><span> </span><span> </span><span> </span></span><br role="presentation"/></p></li></ol></div><div type="ordered_list" data-hook="rcv-block9"></div><div data-breakout="normal"><div class="gm5ci" id="viewer-d9qe728288"><div class="_53iv9" style="width:min(100%, 346px)"><figure role="button" data-hook="imageViewer" tabindex="0" class="_8jXxT" aria-haspopup="true"><div style="--dim-height:342;--dim-width:462" id="d9qe728288" class="_3EYSQ _1b9c4 J5XSD"><wow-image id="4236c0_f3793849c25540eea5e361bfd4b324f3~mv2.jpg" class="undefined _8-nkH" data-image-info="{"containerId":"d9qe728288","displayMode":"fill","isLQIP":true,"isSEOBot":false,"lqipTransition":"blur","imageData":{"width":462,"height":342,"uri":"4236c0_f3793849c25540eea5e361bfd4b324f3~mv2.jpg","name":"","displayMode":"fill"}}" data-bg-effect-name="" data-has-ssr-src="true" data-animate-blur=""><img src="https://static.wixstatic.com/media/4236c0_f3793849c25540eea5e361bfd4b324f3~mv2.jpg/v1/fill/w_116,h_86,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/4236c0_f3793849c25540eea5e361bfd4b324f3~mv2.jpg" alt="" style="width:100%;height:100%;object-fit:cover;object-position:50% 50%;max-width:100%" data-pin-url="https://www.sviokla.com/post/five-ways-augmented-reality-will-change-your-business" data-pin-media="https://static.wixstatic.com/media/4236c0_f3793849c25540eea5e361bfd4b324f3~mv2.jpg/v1/fill/w_647,h_479,al_c,lg_1,q_80/4236c0_f3793849c25540eea5e361bfd4b324f3~mv2.jpg"/></wow-image></div><div class="_3r1-q" role="button" tabindex="0"><svg viewBox="0 0 19 19" xmlns="http://www.w3.org/2000/svg" class="ZkEJy"><path d="M15.071 8.371V4.585l-4.355 4.356a.2.2 0 0 1-.283 0l-.374-.374a.2.2 0 0 1 0-.283l4.356-4.355h-3.786a.2.2 0 0 1-.2-.2V3.2c0-.11.09-.2.2-.2H16v5.371a.2.2 0 0 1-.2.2h-.529a.2.2 0 0 1-.2-.2zm-6.5 6.9v.529a.2.2 0 0 1-.2.2H3v-5.371c0-.11.09-.2.2-.2h.529c.11 0 .2.09.2.2v3.786l4.355-4.356a.2.2 0 0 1 .283 0l.374.374a.2.2 0 0 1 0 .283L4.585 15.07h3.786c.11 0 .2.09.2.2z" fill="#000" fill-rule="nonzero"></path></svg></div></figure></div></div></div><div type="image" data-hook="rcv-block10"></div><div data-breakout="normal"><p class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-2ul3v28122"><span class="cluSW"><span> </span></span><br role="presentation"/></p></div><div type="paragraph" data-hook="rcv-block11"></div><div data-breakout="normal"><p class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-myp0u27189"><span class="cluSW"><span>3. The nature of healthcare. One of the great problems of healthcare is the lack of information at the point of service. It is only a matter of time before you will have the option to link your medical information to you. There is cheap, available bio recognition technology which will allow someone to swipe their finger, or speak into their phone to identify themselves, and then to allow the doctor to have information available to them - just like Esquire allowed for the ads to be tagged to a page</span><span> </span></span><br role="presentation"/></p></div><div type="paragraph" data-hook="rcv-block12"></div><div data-breakout="normal"><p class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-v7z7927173"><span class="cluSW"><span>4. The nature of relationships. The next natural extension of Salesforce.com would be to have a person be able to either scan in a face (face recognition software is standard issue with many new photo products, including Apple's iPhoto, '09, and then provide the salesperson with the best available background search on the individual whose information may be out on Facebook, LinkedIn, etc. Also, if you are like my friend and Diamond Fellow Gordon Bell, who has taken his whole life digital (documented in his book Total Recall, which just came out), you can link any face to all you know about that person.</span><span> </span></span><br role="presentation"/></p></div><div type="paragraph" data-hook="rcv-block13"></div><div data-breakout="normal"><p class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-4210m27175"><span class="cluSW"><span>5. The nature of knowledge. Much knowledge about devices, setting, and other work is not available because we have a hard time getting access to it at the right time. BMW did a </span><a target="_blank" href="https://www.youtube.com/watch?v=P9KPJlA5yds" rel="noopener noreferrer" class="IMX5w ra8vj" data-hook="WebLink"><u style="text-decoration:underline"><span>concept piece</span></u></a><span> on augmented reality where a mechanic is replacing a fan while wearing special glasses which project the instructions onto the car as he looks at the engine compartment. Our understanding is that this is not operational, but something like it will come.</span></span></p></div><div type="paragraph" data-hook="rcv-block14"></div><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-34gp227555"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block15"></div><div data-breakout="normal"><p class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-7fnts27498"><span class="cluSW"><span>Why are we so bullish? The military has been augmenting the battle field for some time, and now with advanced GPS devices, better telecommunications and hand held devices that have enough display and computing power to make things interesting, we think we are at the beginning of a boom market in augmented reality. So the question becomes, is your firm thinking about how their advertising, selling, products and service will change when you can overlay the right information, at the right time and in the right form - everywhere?</span></span></p></div><div type="paragraph" data-hook="rcv-block16"></div><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-jfylj27534"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block17"></div><div data-breakout="normal"><p class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-iegkw27535"><span class="cluSW"><span>What do you think? Are we at the beginning of a revolution or is augmented reality an idea that will always be in the near future, but never here?</span></span></p></div><div type="paragraph" data-hook="rcv-block18"></div><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-13qjk27002"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block19"></div><div data-breakout="normal"><div class="wsU3o OlIbR D4VE2 BqjLQ" dir="auto" id="viewer-xv73u26536"><span class="cluSW"><br role="presentation"/></span></div></div><div type="empty-line" data-hook="rcv-block20"></div></div><div type="last" data-hook="rcv-block-last"></div></div></div></div></div></div></div></article></div><div class="BL3dva"><div class="OSxNQL"><div id="post-footer" class="OFA52E jG7PL8"><div class="ux83lW" data-hook="post-main-actions-desktop"><span class="tmHsxH blog-separator-background-color"></span><div class="bVF0DD lnKYSq"><div class="ynI4j0 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The next natural extension of Salesforce.com would be to have a person be able to either scan in a face (face recognition software is standard issue with many new photo products, including Apple's iPhoto, '09, and then provide the salesperson with the best available background search on the individual whose information may be out on Facebook, LinkedIn, etc. Also, if you are like my friend and Diamond Fellow Gordon Bell, who has taken his whole life digital (documented in his book Total Recall, which just came out), you can link any face to all you know about that person.\",\"decorations\":[]}},{\"type\":\"TEXT\",\"id\":\"\",\"nodes\":[],\"textData\":{\"text\":\"\\n\",\"decorations\":[]}}],\"paragraphData\":{\"textStyle\":{\"textAlignment\":\"AUTO\"},\"indentation\":0}},{\"type\":\"PARAGRAPH\",\"id\":\"4210m27175\",\"nodes\":[{\"type\":\"TEXT\",\"id\":\"\",\"nodes\":[],\"textData\":{\"text\":\"5. The nature of knowledge. Much knowledge about devices, setting, and other work is not available because we have a hard time getting access to it at the right time. BMW did a \",\"decorations\":[]}},{\"type\":\"TEXT\",\"id\":\"\",\"nodes\":[],\"textData\":{\"text\":\"concept piece\",\"decorations\":[{\"type\":\"LINK\",\"linkData\":{\"link\":{\"url\":\"https:\/\/www.youtube.com\/watch?v=P9KPJlA5yds\",\"target\":\"BLANK\",\"rel\":{\"noreferrer\":true}}}},{\"type\":\"UNDERLINE\",\"underlineData\":true}]}},{\"type\":\"TEXT\",\"id\":\"\",\"nodes\":[],\"textData\":{\"text\":\" on augmented reality where a mechanic is replacing a fan while wearing special glasses which project the instructions onto the car as he looks at the engine compartment. Our understanding is that this is not operational, but something like it will come.\",\"decorations\":[]}}],\"paragraphData\":{\"textStyle\":{\"textAlignment\":\"AUTO\"},\"indentation\":0}},{\"type\":\"PARAGRAPH\",\"id\":\"34gp227555\",\"nodes\":[],\"paragraphData\":{\"textStyle\":{\"textAlignment\":\"AUTO\"},\"indentation\":0}},{\"type\":\"PARAGRAPH\",\"id\":\"7fnts27498\",\"nodes\":[{\"type\":\"TEXT\",\"id\":\"\",\"nodes\":[],\"textData\":{\"text\":\"Why are we so bullish? The military has been augmenting the battle field for some time, and now with advanced GPS devices, better telecommunications and hand held devices that have enough display and computing power to make things interesting, we think we are at the beginning of a boom market in augmented reality. So the question becomes, is your firm thinking about how their advertising, selling, products and service will change when you can overlay the right information, at the right time and in the right form - everywhere?\",\"decorations\":[]}}],\"paragraphData\":{\"textStyle\":{\"textAlignment\":\"AUTO\"},\"indentation\":0}},{\"type\":\"PARAGRAPH\",\"id\":\"jfylj27534\",\"nodes\":[],\"paragraphData\":{\"textStyle\":{\"textAlignment\":\"AUTO\"},\"indentation\":0}},{\"type\":\"PARAGRAPH\",\"id\":\"iegkw27535\",\"nodes\":[{\"type\":\"TEXT\",\"id\":\"\",\"nodes\":[],\"textData\":{\"text\":\"What do you think? 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The computer will read the codes, and take you to a video or other information linked to that magazine \\\\\\\"location\\\\\\\". As reported in the Wall Street Journal, it is a bit gimmicky - but is it really? After all, the physical magazine is a great way to create a link to more comprehensive content. The magazine cannot afford to put too much information between its covers, but it can put as many pointers as it wants to more content. This basic notion is very, very powerful. (See the great \\\",\\\"decorations\\\":[]}},{\\\"type\\\":\\\"TEXT\\\",\\\"id\\\":\\\"\\\",\\\"nodes\\\":[],\\\"textData\\\":{\\\"text\\\":\\\"post\\\",\\\"decorations\\\":[{\\\"type\\\":\\\"LINK\\\",\\\"linkData\\\":{\\\"link\\\":{\\\"url\\\":\\\"http:\/\/www.personalizemedia.com\/16-top-augmented-reality-business-models\/\\\",\\\"target\\\":\\\"BLANK\\\",\\\"rel\\\":{\\\"noreferrer\\\":true}}}},{\\\"type\\\":\\\"UNDERLINE\\\",\\\"underlineData\\\":true}]}},{\\\"type\\\":\\\"TEXT\\\",\\\"id\\\":\\\"\\\",\\\"nodes\\\":[],\\\"textData\\\":{\\\"text\\\":\\\" on this topic by Gary Hayes which inspired our thinking.)\\\",\\\"decorations\\\":[]}}],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"5o8vo26571\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"g2jzh26572\\\",\\\"nodes\\\":[{\\\"type\\\":\\\"TEXT\\\",\\\"id\\\":\\\"\\\",\\\"nodes\\\":[],\\\"textData\\\":{\\\"text\\\":\\\"Anand and I think it will change at least the following five thing:\\\",\\\"decorations\\\":[]}}],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"gpxpx26685\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"ORDERED_LIST\\\",\\\"id\\\":\\\"c7r58egnko2hi02592904\\\",\\\"nodes\\\":[{\\\"type\\\":\\\"LIST_ITEM\\\",\\\"id\\\":\\\"wyfpeegnko2hi02592900\\\",\\\"nodes\\\":[{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"hgrsr26695\\\",\\\"nodes\\\":[{\\\"type\\\":\\\"TEXT\\\",\\\"id\\\":\\\"\\\",\\\"nodes\\\":[],\\\"textData\\\":{\\\"text\\\":\\\"The nature of advertising. 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We know that if you are an advertiser you want to allow people to transact while they are interested in your product or service.\\\",\\\"decorations\\\":[]}},{\\\"type\\\":\\\"TEXT\\\",\\\"id\\\":\\\"\\\",\\\"nodes\\\":[],\\\"textData\\\":{\\\"text\\\":\\\"\\\\n\\\",\\\"decorations\\\":[]}}],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}}]},{\\\"type\\\":\\\"LIST_ITEM\\\",\\\"id\\\":\\\"2g44begnko2hi02592902\\\",\\\"nodes\\\":[{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"kitmx26706\\\",\\\"nodes\\\":[{\\\"type\\\":\\\"TEXT\\\",\\\"id\\\":\\\"\\\",\\\"nodes\\\":[],\\\"textData\\\":{\\\"text\\\":\\\"The nature of location. The GPS revolution in cars has already created a low fidelity version of augmented reality - by enabling maps in any car that wants them. 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The nature of healthcare. One of the great problems of healthcare is the lack of information at the point of service. It is only a matter of time before you will have the option to link your medical information to you. There is cheap, available bio recognition technology which will allow someone to swipe their finger, or speak into their phone to identify themselves, and then to allow the doctor to have information available to them - just like Esquire allowed for the ads to be tagged to a page\\\",\\\"decorations\\\":[]}},{\\\"type\\\":\\\"TEXT\\\",\\\"id\\\":\\\"\\\",\\\"nodes\\\":[],\\\"textData\\\":{\\\"text\\\":\\\"\\\\n\\\",\\\"decorations\\\":[]}}],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"v7z7927173\\\",\\\"nodes\\\":[{\\\"type\\\":\\\"TEXT\\\",\\\"id\\\":\\\"\\\",\\\"nodes\\\":[],\\\"textData\\\":{\\\"text\\\":\\\"4. The nature of relationships. 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The nature of knowledge. Much knowledge about devices, setting, and other work is not available because we have a hard time getting access to it at the right time. BMW did a \\\",\\\"decorations\\\":[]}},{\\\"type\\\":\\\"TEXT\\\",\\\"id\\\":\\\"\\\",\\\"nodes\\\":[],\\\"textData\\\":{\\\"text\\\":\\\"concept piece\\\",\\\"decorations\\\":[{\\\"type\\\":\\\"LINK\\\",\\\"linkData\\\":{\\\"link\\\":{\\\"url\\\":\\\"https:\/\/www.youtube.com\/watch?v=P9KPJlA5yds\\\",\\\"target\\\":\\\"BLANK\\\",\\\"rel\\\":{\\\"noreferrer\\\":true}}}},{\\\"type\\\":\\\"UNDERLINE\\\",\\\"underlineData\\\":true}]}},{\\\"type\\\":\\\"TEXT\\\",\\\"id\\\":\\\"\\\",\\\"nodes\\\":[],\\\"textData\\\":{\\\"text\\\":\\\" on augmented reality where a mechanic is replacing a fan while wearing special glasses which project the instructions onto the car as he looks at the engine compartment. Our understanding is that this is not operational, but something like it will come.\\\",\\\"decorations\\\":[]}}],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"34gp227555\\\",\\\"nodes\\\":[],\\\"paragraphData\\\":{\\\"textStyle\\\":{\\\"textAlignment\\\":\\\"AUTO\\\"},\\\"indentation\\\":0}},{\\\"type\\\":\\\"PARAGRAPH\\\",\\\"id\\\":\\\"7fnts27498\\\",\\\"nodes\\\":[{\\\"type\\\":\\\"TEXT\\\",\\\"id\\\":\\\"\\\",\\\"nodes\\\":[],\\\"textData\\\":{\\\"text\\\":\\\"Why are we so bullish? The military has been augmenting the battle field for some time, and now with advanced GPS devices, better telecommunications and hand held devices that have enough display and computing power to make things interesting, we think we are at the beginning of a boom market in augmented reality. 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Contact us.\\\",\\\"no-posts-allowed.title\\\":\\\"No Posts Yet\\\",\\\"no-posts-feed-writer.create-first-post\\\":\\\"Create Your First Post\\\",\\\"no-posts-feed-writer.create-posts\\\":\\\"Fill up this page with posts for your readers.\\\",\\\"no-posts-feed.on-the-way\\\":\\\"Check back soon\\\",\\\"no-posts-feed.no-posts-to-show\\\":\\\"Looks like you don’t have any posts to show\\\",\\\"no-posts-feed.update-settings-to-see-posts\\\":\\\"Update your display settings to see posts here.\\\",\\\"no-posts-feed.no-published-posts-multilingual\\\":\\\"No posts published in this language yet\\\",\\\"no-posts-feed.stay-tuned\\\":\\\"Once posts are published, you’ll see them here.\\\",\\\"no-posts-feed.publish-posts-to-see-them\\\":\\\"Publish your posts to see them here.\\\",\\\"no-posts-writer.create-posts\\\":\\\"Add Posts to This Category\\\",\\\"no-posts-writer.readers-would-love\\\":\\\"Readers would love to hear about this topic!\\\",\\\"no-posts.content\\\":\\\"Check back soon.\\\",\\\"no-posts.explore-other-categories\\\":\\\"Explore other categories in this blog or check back later.\\\",\\\"no-posts.posts-coming-soon\\\":\\\"Posts Coming Soon\\\",\\\"no-posts.title\\\":\\\"Working On My First Post\\\",\\\"no-post-found.title\\\":\\\"This is your post page\\\",\\\"no-post-found.message\\\":\\\"Once you write a post, you’ll be able to read it here. \\\\n\\\\nThis page acts like a template. 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Check back soon!\\\",\\\"no-user-posts.nothing-here-yet\\\":\\\"Nothing Here Yet\\\",\\\"not-found.back\\\":\\\"See More Posts\\\",\\\"not-found.head-back\\\":\\\"Check out some of the other great posts in this blog.\\\",\\\"not-found.nothings-showing-up\\\":\\\"We Couldn’t Find This Page\\\",\\\"notifications-settings.comments-description\\\":\\\"Notify me when members comment on my posts\\\",\\\"notifications-settings.comments\\\":\\\"Comments\\\",\\\"notifications-settings.description\\\":\\\"Manage your likes, comments & the people you’re following.\\\",\\\"notifications-settings.email-notifications\\\":\\\"Email Notifications\\\",\\\"notifications-settings.email\\\":\\\"Email\\\",\\\"notifications-settings.general-description\\\":\\\"Notify me about forum updates\\\",\\\"notifications-settings.general\\\":\\\"General\\\",\\\"notifications-settings.likes-description\\\":\\\"Notify me when members like my posts\\\",\\\"notifications-settings.likes\\\":\\\"Likes\\\",\\\"notifications-settings.notifications\\\":\\\"Notifications\\\",\\\"notifications-settings.push-notifications\\\":\\\"Push Notifications\\\",\\\"notifications-settings.push\\\":\\\"Push\\\",\\\"notifications-settings.subscriptions-description\\\":\\\"Notify me when members & discussions I follow post updates\\\",\\\"notifications-settings.subscriptions\\\":\\\"Follows\\\",\\\"pagination.first-page\\\":\\\"First page\\\",\\\"pagination.last-page\\\":\\\"Last page\\\",\\\"pagination.next-page\\\":\\\"Next page\\\",\\\"pagination.page\\\":\\\"Page {page, number}\\\",\\\"pagination.previous-page\\\":\\\"Previous page\\\",\\\"post-actions.move-to-trash\\\":\\\"Move to Trash\\\",\\\"post-actions.delete-draft\\\":\\\"Delete Draft\\\",\\\"post-actions.delete-post\\\":\\\"Move to Trash\\\",\\\"post-actions.disable-commenting\\\":\\\"Turn Off Commenting\\\",\\\"post-actions.duplicate-draft\\\":\\\"Duplicate Draft\\\",\\\"post-actions.duplicate-post-copy-of\\\":\\\"Copy of\\\",\\\"post-actions.duplicate-post\\\":\\\"Duplicate Post\\\",\\\"post-actions.edit-post\\\":\\\"Edit Post\\\",\\\"post-actions.enable-commenting\\\":\\\"Turn On Commenting\\\",\\\"post-actions.follow\\\":\\\"Follow Post\\\",\\\"post-actions.move-to-cateogory\\\":\\\"Move To Category\\\",\\\"post-actions.pin-post\\\":\\\"Pin to Feed\\\",\\\"post-actions.report-post\\\":\\\"Report Post\\\",\\\"post-actions.share-post\\\":\\\"Share Post\\\",\\\"post-actions.unfollow\\\":\\\"Unfollow Post\\\",\\\"post-actions.unpin-post\\\":\\\"Unpin Post\\\",\\\"post-actions.view-post\\\":\\\"View Post\\\",\\\"post-actions.preview-post\\\":\\\"Preview Post\\\",\\\"post-actions.preview-draft\\\":\\\"Preview Draft\\\",\\\"post-actions.revert-to-draft\\\":\\\"Revert to Draft\\\",\\\"post-actions.print\\\":\\\"Print Post\\\",\\\"post-actions.delete.content\\\":\\\"Are you sure you want to move this post to trash? Its views, likes and comments will be deleted.\\\",\\\"post-create-actions.move-post\\\":\\\"Move Post\\\",\\\"post-edit-in-progress-modal.cannot-edit-message\\\":\\\"Someone else is working on this post right now. Come back later.\\\",\\\"post-edit-in-progress-modal.cannot-edit-title\\\":\\\"Edit in Progress\\\",\\\"post-edit-in-progress-modal.got-it\\\":\\\"Got It\\\",\\\"post-editor-header.back-button-label\\\":\\\"Back to Manage Posts\\\",\\\"post-editor-mobile-header.close-button-label\\\":\\\"Cancel\\\",\\\"post-editor-mobile-header.save-button-label\\\":\\\"Save & Continue\\\",\\\"post-editor-mobile-header.status-saved\\\":\\\"Saved\\\",\\\"post-editor-mobile-header.status-saving\\\":\\\"Saving...\\\",\\\"post-editor-mobile-header.update-button-label\\\":\\\"Update\\\",\\\"post-footer.share\\\":\\\"Share\\\",\\\"post-footer.total-comments_plural\\\":\\\"{count, number} comments\\\",\\\"post-footer.total-comments\\\":\\\"{count, plural, one {# comment} other {# comments}}\\\",\\\"post-footer.view-count_plural\\\":\\\"{count, number} views\\\",\\\"post-footer.view-count\\\":\\\"{count, plural, one {# view} other {# views}}\\\",\\\"post-form-action-sheet.category-button-label\\\":\\\"Choose Category\\\",\\\"post-form-action-sheet.publish-button-label\\\":\\\"Save & Publish\\\",\\\"post-form-action-sheet.save-button-label\\\":\\\"Save as Draft\\\",\\\"post-form-action-sheet.schedule-post-button-label\\\":\\\"Schedule Post\\\",\\\"post-form-actions.category-button-label\\\":\\\"Choose Category\\\",\\\"post-form-actions.delete-button-label\\\":\\\"Delete Post\\\",\\\"post-form-actions.discard-button-label\\\":\\\"Discard Changes\\\",\\\"post-form-actions.post-settings-button-label\\\":\\\"Post Settings\\\",\\\"post-form-actions.revert-to-draft-button-label\\\":\\\"Cancel Scheduling\\\",\\\"post-form-actions.reschedule-button-label\\\":\\\"Reschedule Post\\\",\\\"post-form-actions.publish-button-label\\\":\\\"Save & Publish\\\",\\\"post-form-actions.publish-scheduled-button-label\\\":\\\"Publish Now\\\",\\\"post-form-actions.save-button-label\\\":\\\"Save Changes\\\",\\\"post-form-actions.save-draft-button-label\\\":\\\"Save as Draft\\\",\\\"post-form-actions.preview-button-label\\\":\\\"Preview Post\\\",\\\"post-form-actions.revert-to-draft\\\":\\\"Revert to Draft\\\",\\\"post-form-actions.update-scheduled-button-label\\\":\\\"Update\\\",\\\"post-form.cancel\\\":\\\"Cancel\\\",\\\"post-form.content-error-tooltip\\\":\\\"Post title area appears to be blank. Please write something to publish your post.\\\",\\\"post-form.give-this-post-a-title\\\":\\\"Add a Catchy Title\\\",\\\"post-form.publish\\\":\\\"Publish\\\",\\\"post-form.require-content\\\":\\\"Add a description to go ahead and publish.\\\",\\\"post-form.submit-for-review-require-content\\\":\\\"Add a description to go ahead and submit for review.\\\",\\\"post-form.update-in-moderation-require-content\\\":\\\"Add a description to go ahead and update submission.\\\",\\\"post-form.require-fields\\\":\\\"To publish add a title & a few words.\\\",\\\"post-form.submit-for-review-require-fields\\\":\\\"To submit post for review add a title & a few words.\\\",\\\"post-form.update-in-moderation-require-fields\\\":\\\"To update submission add a title & a few words.\\\",\\\"post-form.require-title\\\":\\\"Add a title to go ahead and publish.\\\",\\\"post-form.submit-for-review-require-title\\\":\\\"Add a title to go ahead and submit post for review.\\\",\\\"post-form.update-in-moderation-require-title\\\":\\\"Add a title to go ahead and update submission.\\\",\\\"post-form.something-went-wrong-error\\\":\\\"Hmm… something’s not right. Try to reload the page.\\\",\\\"post-form.status-saved\\\":\\\"Saved\\\",\\\"post-form.status-saving\\\":\\\"Saving...\\\",\\\"post-editor-action-bar.save\\\":\\\"Save\\\",\\\"post-editor-action-bar.status-saving\\\":\\\"Saving...\\\",\\\"post-editor-action-bar.status-saved\\\":\\\"Saved\\\",\\\"post-editor-action-bar.autosave-tooltip.title\\\":\\\"Autosave is On\\\",\\\"post-editor-action-bar.autosave-tooltip.draft-post\\\":\\\"This post is automatically saved as a draft.\\\",\\\"post-editor-action-bar.autosave-tooltip.scheduled-post\\\":\\\"This post is automatically saved.\\\",\\\"post-editor-action-bar.autosave-tooltip.published-post\\\":\\\"Changes to this post are auto saved, but not published. Hit Publish to update this post.\\\",\\\"post-editor-action-bar.publish\\\":\\\"Publish\\\",\\\"post-editor-action-bar.publish-disabled-tooltip\\\":\\\"To publish your post, give it a title then add text or an image.\\\",\\\"post-editor-action-bar.update\\\":\\\"Publish Changes\\\",\\\"post-editor-action-bar.back-to-posts\\\":\\\"Back to Posts\\\",\\\"post-editor-action-bar.preview\\\":\\\"Preview\\\",\\\"post-editor-action-bar.preview-disabled-tooltip\\\":\\\"To preview your post, give it a title then add text or an image.\\\",\\\"post-form.update\\\":\\\"Publish Changes\\\",\\\"post-form.update-scheduled\\\":\\\"Update\\\",\\\"post-form.submit-for-review\\\":\\\"Submit for Review\\\",\\\"post-form.update-post-in-moderation\\\":\\\"Update\\\",\\\"post-form.uploading\\\":\\\"Just a sec. Hit Publish once your upload's done.\\\",\\\"post-form.submit-for-review-uploading\\\":\\\"Just a sec. Hit Submit for Review once your upload's done.\\\",\\\"post-form.update-in-moderation-uploading\\\":\\\"Just a sec. Hit Update once your upload's done.\\\",\\\"post-form.schedule-time-picker-title\\\":\\\"Schedule Post\\\",\\\"post-form.schedule-time-picker-description\\\":\\\"When do you want to publish your post?\\\",\\\"post-form.schedule-time-picker-cancel-scheduling\\\":\\\"Cancel Scheduling\\\",\\\"post-form.schedule-time-picker-time\\\":\\\"Time\\\",\\\"post-form.schedule-time-picker-timezone\\\":\\\"Timezone\\\",\\\"post-form.schedule-time-picker-timezone-tooltip\\\":\\\"The timezone is based on your browser settings.\\\",\\\"post-form.schedule-time-picker-button-schedule\\\":\\\"Schedule\\\",\\\"post-form.schedule-time-picker-button-cancel\\\":\\\"Cancel\\\",\\\"post-form.schedule-time-picker-time-error\\\":\\\"Choose a time at least {threshold} minutes in the future. \\\",\\\"post-list-classic.comments\\\":\\\"Comments\\\",\\\"post-list-classic.likes\\\":\\\"Likes\\\",\\\"post-list-classic.recent-activity\\\":\\\"Recent Activity\\\",\\\"post-list-classic.title\\\":\\\"Title\\\",\\\"post-list-classic.views\\\":\\\"Views\\\",\\\"post-main-actions.share\\\":\\\"Share\\\",\\\"post-mobile-header.back-button-label\\\":\\\"All Posts\\\",\\\"post-page.back-to-forum\\\":\\\"View Members\\\",\\\"post-page.commenting-blocked\\\":\\\"You are unable to comment\\\",\\\"post-page.commenting-disabled\\\":\\\"Commenting is disabled on this post.\\\",\\\"post-page.edited\\\":\\\"Edited:\\\",\\\"post-page.not-found-title\\\":\\\"We Couldn't Find This Page\\\",\\\"post-page.not-fount-content\\\":\\\"Check out some of the other great posts in this blog.\\\",\\\"post-page.post-cannot-be-displayed\\\":\\\"This post cannot be displayed\\\",\\\"post-page.comment-cannot-be-displayed\\\":\\\"This comment cannot be displayed\\\",\\\"post-page.tags-label\\\":\\\"Tags:\\\",\\\"post-settings-buttons.cancel-label\\\":\\\"Cancel\\\",\\\"post-settings-buttons.submit-label\\\":\\\"Done\\\",\\\"post-settings-buttons.save\\\":\\\"Save\\\",\\\"post-settings-buttons.save-and-publish\\\":\\\"Save & Publish\\\",\\\"post-settings-buttons.saving\\\":\\\"Saving...\\\",\\\"post-settings-buttons.tooltip.published\\\":\\\"To publish, add a valid Canonical URL.\\\",\\\"post-settings-buttons.tooltip.not-published\\\":\\\"To save, add a valid Canonical URL.\\\",\\\"post-settings-category-form.button\\\":\\\"Create New Category\\\",\\\"post-settings-category-form.label\\\":\\\"Category label\\\",\\\"post-settings-category-form.placeholder\\\":\\\"e.g. Travel, Food, etc.\\\",\\\"post-settings-category-select.hint\\\":\\\"Choose a category\\\",\\\"post-settings-category-select.no-categories-hint\\\":\\\"There are no categories in this blog yet.\\\",\\\"post-settings-label.title\\\":\\\"Post Settings\\\",\\\"post-settings-page-metadata.title\\\":\\\"Manage post\\\",\\\"post-settings-general.featured-post-label\\\":\\\"Set as featured post\\\",\\\"post-settings-general.featured-post-tooltip\\\":\\\"Featured posts can be displayed anywhere on your site using a Custom Feed. To create a feed with your featured posts, go to the Editor > double click on your blog > Add-Ons > Custom Feed.\\\",\\\"post-settings-general.change-owner-label\\\":\\\"Writer\\\",\\\"post-settings-general.change-owner-tooltip\\\":\\\"Switch ownership of this post to another writer. You can still edit posts when they’re under another writer’s name.\\\",\\\"post-settings-general.change-owner-tooltip-no-options\\\":\\\"To add writers to the list, go to Main Menu > Settings > Roles & Permissions.\\\",\\\"post-settings-general.excerpt-label\\\":\\\"Excerpt\\\",\\\"post-settings-general.excerpt-placeholder\\\":\\\"Add an excerpt...\\\",\\\"post-settings-general.excerpt-tooltip\\\":\\\"This shows when you display blog descriptions in your post list. If left blank, the first few lines of the post will show.\\\",\\\"post-settings-general.schedule-date-tooltip\\\":\\\"Your post is scheduled to be published on this date. To change it, reschedule the post. \\\",\\\"post-settings-general.draft-date-tooltip\\\":\\\"Your publish date can be for today or for a past date. This will impact the chronological order of your posts.\\\",\\\"post-settings-seo.base-url\\\":\\\"www.your-site-name.com\\\",\\\"post-settings-seo.description-label\\\":\\\"What’s the post about? Add a description\\\",\\\"post-settings-seo.description-placeholder\\\":\\\"What makes this post unique? Tell Google what it’s all about.\\\",\\\"post-settings-seo.description-tooltip\\\":\\\"Describe this post using relevant keywords and encourage new readers to check it out. It’s a great way to boost your Google page rank.\\\",\\\"post-settings-seo.publish-date-edit\\\":\\\"Edit\\\",\\\"post-settings-seo.publish-date-input-label\\\":\\\"Publish Date\\\",\\\"post-settings-seo.publish-date-input-today-button\\\":\\\"Today\\\",\\\"post-settings-seo.publish-date-input-tooltip\\\":\\\"You can schedule your post for today or a past date to change the chronological order of your posts.\\\",\\\"post-settings-seo.publish-date-label\\\":\\\"Post Publish Date:\\\",\\\"post-settings-seo.publish-date-reset\\\":\\\"Reset\\\",\\\"post-settings-seo.slug-label\\\":\\\"What's the post URL slug?\\\",\\\"post-settings-seo.slug-placeholder\\\":\\\"Post-Name\\\",\\\"post-settings-seo.slug-tooltip\\\":\\\"This is the link to your post. Make it relevant and easy for people to remember.\\\",\\\"post-settings-seo.title-label\\\":\\\"What's the title on search engines?\\\",\\\"post-settings-seo.title-placeholder\\\":\\\"Add a post title...\\\",\\\"post-settings-seo.title-tooltip\\\":\\\"This is the first thing people see about this post on Google. Add the title of the post and the name of your site or blog so people know what to expect.\\\",\\\"post-settings-seo.canonical-url-label\\\":\\\"Canonical URL\\\",\\\"post-settings-seo.canonical-url-placeholder\\\":\\\"Add a canonical URL...\\\",\\\"post-settings-seo.canonical-url-tooltip\\\":\\\"Does the content in this post appear on other pages or sites? Your canonical URL is the URL you want your readers to find.\\\",\\\"post-settings-tabs.categories\\\":\\\"Categories\\\",\\\"post-settings-tabs.settings\\\":\\\"Settings\\\",\\\"post-settings-tabs.general\\\":\\\"General\\\",\\\"post-settings-tabs.seo\\\":\\\"SEO\\\",\\\"post-settings.skip-post-page\\\":\\\"Use old post version\\\",\\\"post-settings.cover-image.label\\\":\\\"Cover Image\\\",\\\"post-settings.cover-image.tooltip\\\":\\\"You can upload a custom cover image here. By default we take the first image in your post.\\\",\\\"post-settings.cover-image.reset-button\\\":\\\"Reset\\\",\\\"post-settings.cover-image.upload-button\\\":\\\"Upload Cover Image\\\",\\\"post-settings.cover-image.change-button\\\":\\\"Change Cover Image\\\",\\\"post-settings.cover-image.toggle-label\\\":\\\"Display cover image\\\",\\\"post-settings.cover-image.toggle-tooltip\\\":\\\"Choose whether to show or hide your post's cover image. If hidden, people will still see it when the post is shared on social media.\\\",\\\"post-social-actions.preview-mode-tooltip\\\":\\\"You're in preview mode. To share posts, head to your live site.\\\",\\\"post-stats.view-count_plural\\\":\\\"{count, number} views\\\",\\\"post.update-date\\\":\\\"Updated: {date}\\\",\\\"post.update-date-new\\\":\\\"Updated: <0>date<\/0>\\\",\\\"private-profile-actions.create-post\\\":\\\"Create a Post\\\",\\\"private-profile-actions.logout\\\":\\\"Logout\\\",\\\"private-profile-actions.my-drafts\\\":\\\"My Drafts\\\",\\\"private-profile-actions.profile-page\\\":\\\"My Profile\\\",\\\"private-profile-actions.settings\\\":\\\"Settings\\\",\\\"profile-blog-comments.blog-comments\\\":\\\"Blog Comments\\\",\\\"profile-blog-drafts.blog-drafts\\\":\\\"Blog Drafts\\\",\\\"profile-blog-likes.blog-likes\\\":\\\"Blog Likes\\\",\\\"profile-blog-posts.blog-posts\\\":\\\"Blog Posts\\\",\\\"profile-menu-item.comments-count\\\":\\\"{count, number}\\\",\\\"profile-menu-item.comments-label\\\":\\\"Blog Comments\\\",\\\"profile-menu-item.drafts-count\\\":\\\"{count, number}\\\",\\\"profile-menu-item.drafts-label\\\":\\\"Blog Drafts\\\",\\\"profile-menu-item.likes-count\\\":\\\"{count, number}\\\",\\\"profile-menu-item.likes-label\\\":\\\"Blog Likes\\\",\\\"profile-menu-item.posts-count\\\":\\\"{count, number}\\\",\\\"profile-menu-item.posts-label\\\":\\\"Blog Posts\\\",\\\"profile-menu.notifications\\\":\\\"Notifications\\\",\\\"profile-page.edit-profile\\\":\\\"Edit Profile\\\",\\\"profile.cancel\\\":\\\"Cancel\\\",\\\"profile.confirm\\\":\\\"Confirm\\\",\\\"profile.joined\\\":\\\"Joined: {date, date, timeRelative}\\\",\\\"promote-writer-modal.add-new-posts\\\":\\\"Add posts to this blog\\\",\\\"promote-writer-modal.cancel\\\":\\\"Cancel\\\",\\\"promote-writer-modal.confirm\\\":\\\"Set as Writer\\\",\\\"promote-writer-modal.get-more-content\\\":\\\"Adding writers to your blog is a great way get more fresh content and grow your community.\\\",\\\"promote-writer-modal.manage-own-posts-comments\\\":\\\"Manage their post comments\\\",\\\"promote-writer-modal.manage-own-posts\\\":\\\"Manage their own posts\\\",\\\"promote-writer-modal.title\\\":\\\"Make This Member a Writer\\\",\\\"promote-writer-modal.what-they-can-do\\\":\\\"Here’s what writers can do:\\\",\\\"public-profile-actions.block-member\\\":\\\"Block Member\\\",\\\"public-profile-actions.demote-writer\\\":\\\"Remove Writer\\\",\\\"public-profile-actions.promote-writer\\\":\\\"Set as Writer\\\",\\\"public-profile-actions.report-member\\\":\\\"Report member\\\",\\\"public-profile-actions.unblock-member\\\":\\\"Unblock member\\\",\\\"publish-button.publish\\\":\\\"Publish\\\",\\\"recent-posts.all-posts-link\\\":\\\"See All\\\",\\\"recent-posts.title\\\":\\\"Recent Posts\\\",\\\"related-posts.title\\\":\\\"Related Posts\\\",\\\"report-abuse-form.cancel-button\\\":\\\"Cancel\\\",\\\"report-abuse-form.offensive-content\\\":\\\"Offensive Content\\\",\\\"report-abuse-form.offensive-media\\\":\\\"Offensive Media\\\",\\\"report-abuse-form.spam\\\":\\\"Spam\\\",\\\"report-abuse-form.submit-button\\\":\\\"Report\\\",\\\"report-comment-modal.help-us-understand\\\":\\\"Help us understand what is wrong with this comment\\\",\\\"report-comment-modal.report-comment\\\":\\\"Report Comment\\\",\\\"report-member-modal.help-us-understand\\\":\\\"Help us understand what is wrong with this member\\\",\\\"report-member-modal.report-member\\\":\\\"Report Member\\\",\\\"report-post-modal.help-us-understand\\\":\\\"Help us understand what is wrong with this post.\\\",\\\"report-post-modal.report-post\\\":\\\"Report Post\\\",\\\"restriction.content\\\":\\\"This category is members only, sign up to join in.\\\",\\\"restriction.title\\\":\\\"Join the discussion\\\",\\\"search-button.search\\\":\\\"Search\\\",\\\"search-input.placeholder\\\":\\\"Search\\\",\\\"search-menu.members\\\":\\\"Members\\\",\\\"search-menu.posts\\\":\\\"Posts\\\",\\\"search-page.no-results-content\\\":\\\"Search for posts and comments here.\\\",\\\"search-page.no-results-title\\\":\\\"Looking for Something?\\\",\\\"server-error-page.text\\\":\\\"This page isn't loading right now but we're working on a fix. 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