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The humanising power of AI in CX | Zendesk Australia
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src="data:image/svg+xml,%3csvg%20xmlns=%27http://www.w3.org/2000/svg%27%20version=%271.1%27%20width=%271104%27%20height=%27552%27/%3e"/></span><img alt="" fetchpriority="high" src="https://d1eipm3vz40hy0.cloudfront.net/images/AMER/thehumanizingpowerofAIinCX.png" decoding="async" data-nimg="intrinsic" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/></span></span></div></div></div></div></section><section class="Basestyle__BaseRoot-sc-3zktjg-1 qMACC"><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 fsMCSE Gridstyle__Row-sc-1uhmtis-1 bEEqbX" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 gOpaft Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 fsMCSE Gridstyle__Row-sc-1uhmtis-1 sc-2a79ddc4-1 bEEqbX jOJqak" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 dATmVw Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">With all the hype around AI, it's easy to forget that, no matter what industry you're in, every interaction is ultimately in service of humans. And when we operate from this principle, we can see how transformational AI can be. This is especially true for CX leaders. </p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">For over a century, we've heard that the customer is always right, but as we look ahead to a future powered by AI innovation and promise, we must remind ourselves of a simple truth: the customer is always <em>human.</em> Because on the other end of every call, text or chat is a real person wanting to return a gift for their granddaughter, or make an airport connection so they can get home in time for dinner.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">This focus on the human is all the more important as we advance toward a world where 100 per cent of customer interactions involve AI in some form, and 80 per cent of all enquiries will be resolved without the help of a human agent. It's a massive amount of change in a very short period of time, but when done right, AI can help you create connections that feel more personal, more authentically <em>human</em> with your customers. </p><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">The right experience for every customer, every time</h2><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Customer experiences that reflect exactly who a person is, what their preferences are and what they need at that exact moment are possible — and will soon be expected. Just as no two humans are exactly alike, no two interactions with a customer are exactly the same. Issues change, moods change and AI can help organisations quickly assess what someone needs and how they're feeling before prescribing the right mix of automation and human assistance to help them.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Whether automating actions and recommendations, running the entirety of a support interaction or empowering a human agent, AI helps teams recognise points of friction and deliver richer engagement. Rather than serve a list of suggested help centre links, Zendesk AI agents have the intelligence to navigate the twists and turns of customer conversations and resolve even the most complex tickets. And with Zendesk AI copilot in their corner, every human agent will know exactly what to say and do at every step of every bespoke customer interaction, thanks to their copilot's proactive guidance.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Beyond more personalised and proactive service, AI makes it <em>easier</em> to get help. We've known for years that minimising customer effort is one of the strongest drivers of satisfaction. AI stands to dramatically simplify the customer experience and transform how service is delivered in just three years' time.</p><blockquote><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">We've heard that the customer is always right, but as we look ahead to a future powered by AI innovation and promise, we must remind ourselves of a simple truth: the customer is always <em>human.</em></p></blockquote><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">AI that speaks customer service</h2><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">But not all AI is created equal. Realising this vision requires AI that actually understands your customers because it was built to do so. Only AI trained on billions of customer interactions knows in an instant how best to serve them. And only AI that reasons and orchestrates across your systems can bring your entire operation together, front to back, in an end-to-end, secure solution.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">You no longer have to choose between efficiency and customer connection or cost and quality. The right solution can achieve all of this. When you can streamline the path to resolution, either through full automation or boosting the productivity of your human agents, you can build a more efficient and empathetic customer experience. By resolving issues faster, at higher volumes and with higher customer satisfaction, you can serve the needs of your business and get your customers back to what matters most: living their lives. </p><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">Powering exceptional experiences for all</h2><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Zendesk was founded on the belief that we could improve customer experiences with a digital-first approach. Nearly two decades later and we're here to disrupt the industry once again — this time with AI.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">We believe AI shouldn't be something that you bolt on like a sidekick and have to constantly prompt for answers. The magic happens when you have AI purpose-built to enhance human connection sitting at the core of your system, continually learning and improving over time, resolving more issues through automation, enhancing the productivity of agents and enabling you to assess and fix issues with confidence. It all adds up to exceptional service that's more accurate, personalised and empathetic for every human that you touch.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">This isn't some far-flung future; this is here and now. With AI that knows exactly what your customers need before they do, that gets smarter and better over time, that doesn’t require an advanced degree to work, we are helping businesses seize this opportunity to create richer, more human experiences for all involved — agents, admins, managers and most certainly your customers.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><em>At Zendesk, we're democratising AI by making it easy to use, affordable and accessible for all. <a target="_blank" rel="noopener noreferrer" href="https://www.zendesk.com/service/ai/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Learn more<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" 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And when we operate from this principle, we can see how transformational AI can be. This is especially true for CX leaders. \u003c/p\u003e\n\u003cp\u003eFor over a century, we\u0026#39;ve heard that the customer is always right, but as we look ahead to a future powered by AI innovation and promise, we must remind ourselves of a simple truth: the customer is always \u003cem\u003ehuman.\u003c/em\u003e Because on the other end of every call, text or chat is a real person wanting to return a gift for their granddaughter, or make an airport connection so they can get home in time for dinner.\u003c/p\u003e\n\u003cp\u003eThis focus on the human is all the more important as we advance toward a world where 100 per cent of customer interactions involve AI in some form, and 80 per cent of all enquiries will be resolved without the help of a human agent. It\u0026#39;s a massive amount of change in a very short period of time, but when done right, AI can help you create connections that feel more personal, more authentically \u003cem\u003ehuman\u003c/em\u003e with your customers. \u003c/p\u003e\n\u003ch2\u003eThe right experience for every customer, every time\u003c/h2\u003e\n\u003cp\u003eCustomer experiences that reflect exactly who a person is, what their preferences are and what they need at that exact moment are possible — and will soon be expected. Just as no two humans are exactly alike, no two interactions with a customer are exactly the same. Issues change, moods change and AI can help organisations quickly assess what someone needs and how they\u0026#39;re feeling before prescribing the right mix of automation and human assistance to help them.\u003c/p\u003e\n\u003cp\u003eWhether automating actions and recommendations, running the entirety of a support interaction or empowering a human agent, AI helps teams recognise points of friction and deliver richer engagement. Rather than serve a list of suggested help centre links, Zendesk AI agents have the intelligence to navigate the twists and turns of customer conversations and resolve even the most complex tickets. And with Zendesk AI copilot in their corner, every human agent will know exactly what to say and do at every step of every bespoke customer interaction, thanks to their copilot\u0026#39;s proactive guidance.\u003c/p\u003e\n\u003cp\u003eBeyond more personalised and proactive service, AI makes it \u003cem\u003eeasier\u003c/em\u003e to get help. We\u0026#39;ve known for years that minimising customer effort is one of the strongest drivers of satisfaction. AI stands to dramatically simplify the customer experience and transform how service is delivered in just three years\u0026#39; time.\u003c/p\u003e\n\u003cblockquote\u003e\u003cp\u003eWe\u0026#39;ve heard that the customer is always right, but as we look ahead to a future powered by AI innovation and promise, we must remind ourselves of a simple truth: the customer is always \u003cem\u003ehuman.\u003c/em\u003e\u003c/p\u003e\u003c/blockquote\u003e\n\u003ch2\u003eAI that speaks customer service\u003c/h2\u003e\n\u003cp\u003eBut not all AI is created equal. Realising this vision requires AI that actually understands your customers because it was built to do so. Only AI trained on billions of customer interactions knows in an instant how best to serve them. And only AI that reasons and orchestrates across your systems can bring your entire operation together, front to back, in an end-to-end, secure solution.\u003c/p\u003e\n\u003cp\u003eYou no longer have to choose between efficiency and customer connection or cost and quality. The right solution can achieve all of this. When you can streamline the path to resolution, either through full automation or boosting the productivity of your human agents, you can build a more efficient and empathetic customer experience. By resolving issues faster, at higher volumes and with higher customer satisfaction, you can serve the needs of your business and get your customers back to what matters most: living their lives. \u003c/p\u003e\n\u003ch2\u003ePowering exceptional experiences for all\u003c/h2\u003e\n\u003cp\u003eZendesk was founded on the belief that we could improve customer experiences with a digital-first approach. Nearly two decades later and we\u0026#39;re here to disrupt the industry once again — this time with AI.\u003c/p\u003e\n\u003cp\u003eWe believe AI shouldn\u0026#39;t be something that you bolt on like a sidekick and have to constantly prompt for answers. The magic happens when you have AI purpose-built to enhance human connection sitting at the core of your system, continually learning and improving over time, resolving more issues through automation, enhancing the productivity of agents and enabling you to assess and fix issues with confidence. It all adds up to exceptional service that\u0026#39;s more accurate, personalised and empathetic for every human that you touch.\u003c/p\u003e\n\u003cp\u003eThis isn\u0026#39;t some far-flung future; this is here and now. With AI that knows exactly what your customers need before they do, that gets smarter and better over time, that doesn’t require an advanced degree to work, we are helping businesses seize this opportunity to create richer, more human experiences for all involved — agents, admins, managers and most certainly your customers.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eAt Zendesk, we\u0026#39;re democratising AI by making it easy to use, affordable and accessible for all. \u003ca href=\"https://www.zendesk.com/service/ai/\" rel=\"noopener\" target=\"_blank\"\u003eLearn more\u003c/a\u003e about our approach and join us in our mission to power exceptional service for every person on the planet. \u003c/em\u003e\u003c/p\u003e\n","headerVariant":"blog","hasProgressBar":true,"promo":{"heading":"Dive deep into the AI-powered future of service","body":"Catch the highlights from Relate 2024, our global flagship conference, to learn 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