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class="col-lg-9"> <div id="primary" class="content-area"> <main id="main" class="site-main" role="main"> <article id="post-63884" class="post-63884 post type-post status-publish format-standard has-post-thumbnail hentry category-packaging tag-brand-identity tag-brand-positioning tag-brand-refresh tag-brand-strategy tag-branding tag-design-signage tag-menu-design tag-merchandise-design tag-packaging-design tag-uniform-design tag-wayfinding"> <header class="entry-header"> <h1 class="entry-title">Vigor Prepares Brand Refresh For Bad Chicken</h1> <div class="entry-meta"> <span class="cat-links"><i class="fa fa-folder"></i> <a href="https://gdusa.com/category/packaging" rel="category tag">Package Design USA (PDUSA)</a></span><span class="posted-on"><i class="fa fa-clock-o"></i> <a href="https://gdusa.com/packaging/vigor-prepares-brand-refresh-for-bad-chicken" rel="bookmark"><span class="entry-date published">September 6, 2024</span><span class="updated sr-only">September 7, 2024</span></a></span><span class="byline"> <i class="fa fa-user"></i> <span class="author vcard"><a class="url fn" href="https://gdusa.com/author/igtest">Gordon Kaye</a></span></span> </div> </header> <div class="entry-thumbnail"><img fetchpriority="high" width="840" height="600" src="https://gdusa.com/wp-content/uploads/2024/09/badchicken.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" srcset="https://gdusa.com/wp-content/uploads/2024/09/badchicken.png 840w, https://gdusa.com/wp-content/uploads/2024/09/badchicken-560x400.png 560w, https://gdusa.com/wp-content/uploads/2024/09/badchicken-300x214.png 300w, https://gdusa.com/wp-content/uploads/2024/09/badchicken-230x164.png 230w" sizes="(max-width: 840px) 100vw, 840px" /></div> <div class="row"> <div class="entry-content col-md-9 col-md-push-3"> <h4>A Treat For Dallas Diners</h4> <p style="font-weight: 400;"><span style="color: #ff0000;"><a style="color: #ff0000;" href="https://badchicken.com/" data-saferedirecturl="https://www.google.com/url?q=https://badchicken.com/&source=gmail&ust=1725634945528000&usg=AOvVaw2CuYVXWjDher49M2CCpP07">Bad Chicken</a> </span>enlisted restaurant and hospitality branding agency <span style="color: #ff0000;"><a style="color: #ff0000;" href="https://vigorbranding.com/" data-saferedirecturl="https://www.google.com/url?q=https://vigorbranding.com/&source=gmail&ust=1725634945528000&usg=AOvVaw2d4MZIbBWsICB3AfUmYoWZ">Vigor</a></span> to cook up a new look for the brand’s first standalone location and reintroduce “the baddest wings in town” to Dallas diners. The work includes brand strategy and positioning, brand refresh and identity, exterior and interior interior consultation, design signage, wayfinding, packaging, menu, merch and uniforms.</p> <p> </p> <p><img class="alignnone size-full wp-image-63886" src="https://gdusa.com/wp-content/uploads/2024/09/unnamed.jpg" alt="" width="650" height="447" srcset="https://gdusa.com/wp-content/uploads/2024/09/unnamed.jpg 650w, https://gdusa.com/wp-content/uploads/2024/09/unnamed-582x400.jpg 582w, https://gdusa.com/wp-content/uploads/2024/09/unnamed-300x206.jpg 300w, https://gdusa.com/wp-content/uploads/2024/09/unnamed-230x158.jpg 230w" sizes="(max-width: 650px) 100vw, 650px" /></p> <p> </p> <p style="font-weight: 400;">Design includes an updated brand mascot to convey the brand’s maverick but playful attitude. The work also included an expanded visual toolkit with instantly identifiable typography, a vibrant color palette and a refreshed tone and voice.</p> <p> </p> <p><img class="alignnone size-full wp-image-63887" src="https://gdusa.com/wp-content/uploads/2024/09/BCHK-TshirtMockup.jpeg" alt="" width="650" height="677" srcset="https://gdusa.com/wp-content/uploads/2024/09/BCHK-TshirtMockup.jpeg 650w, https://gdusa.com/wp-content/uploads/2024/09/BCHK-TshirtMockup-384x400.jpeg 384w, https://gdusa.com/wp-content/uploads/2024/09/BCHK-TshirtMockup-588x612.jpeg 588w, https://gdusa.com/wp-content/uploads/2024/09/BCHK-TshirtMockup-240x250.jpeg 240w, https://gdusa.com/wp-content/uploads/2024/09/BCHK-TshirtMockup-230x240.jpeg 230w" sizes="(max-width: 650px) 100vw, 650px" /></p> <p> </p> <p>For Vigor, the biggest challenge was meeting the standards set by the Bad Chicken menu. “Everything that comes out of the Bad Chicken kitchen is amazing. Big, bold flavors in almost every dish, and we wanted to create a visual identity for the brand that stands up to what’s being served,” said Vigor CEO Michael Pavone. “In the end, we’re essentially relaunching the Bad Chicken brand. We’re building an experience for diners and bringing the brand to life visually in a way that people will remember.”</p> <p style="font-weight: 400;">Vigor is part of Pavone Group, a full-service marketing group with offices in Philadelphia, New York, Atlanta and Harrisburg PA.</p> </div> <div class="entry-sidebar col-md-3 col-md-pull-9"> </div> </div>  </article> <div class="author-info"> <div class="author-avatar"> <img alt='' src='https://secure.gravatar.com/avatar/40f8147853641c8cf799b20d853c4f77?s=72&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/40f8147853641c8cf799b20d853c4f77?s=144&d=mm&r=g 2x' class='avatar avatar-72 photo' height='72' width='72' /> </div> <div class="author-description"> <h4>About Gordon Kaye</h4> <a class="author-link" href="https://gdusa.com/author/igtest" rel="author"> View all posts by Gordon Kaye <span class="meta-nav">→</span> </a> </div> </div><div style="margin-bottom: 18px; text-align: center;"> </div> <nav class="navigation post-navigation" aria-label="Posts"> <h2 class="screen-reader-text">Post navigation</h2> <div class="nav-links"><div class="nav-previous"><a href="https://gdusa.com/news/book-is-700-years-in-the-making" rel="prev">Book Is 700 Years In The Making</a></div><div class="nav-next"><a href="https://gdusa.com/blog/welcome-to-our-2024-gdusa-inhouse-awards-showcase" rel="next">Welcome To Our 2024 GDUSA Inhouse Awards Showcase</a></div></div> </nav> </main> <div id="gadsblock" style="display: block;"></div> </div> </div> <div class="col-lg-3"> <div id="secondary" class="widget-area" role="complementary"> <aside id="search-3" class="widget widget_search"><form method="get" id="searchform" action="https://gdusa.com/"> <input type="text" name="s" id="s" class="form-control" value="" placeholder="Search"> <input type="submit" class="search-submit"> </form> </aside><aside id="text-19" class="widget widget_text"> <div class="textwidget">   <div class="adrect3h"><a href="https://gdusa.com/ad/northwestern/intersection.php"><img src="https://gdusa.com/ad/northwestern/intersection2024.gif" alt="Northwestern: work at the intersection of data, design, and technology" title="Northwestern: work at the intersection of data, design, and technology" /></a></div> <div class="adrect3h"><a href="https://gdusa.com/ad/billerud/sterling_premium.php"><img src="https://gdusa.com/ad/billerud/sterling_premium.gif" alt="Sterling Premium - Billerud" title="Sterling Premium - Billerud" /></a></div> <div class="adrect3h"><a href="https://gdusa.com/ad/artisan/meet.php"><img src="https://gdusa.com/ad/artisan/meet.gif" alt="Artisan" title="Artisan" /></a></div> <div class="adrect3h"><a href="https://gdusa.com/ad/syracuse_university/new_talent_preview_2024.php"><img src="https://gdusa.com/ad/syracuse_university/new_talent_preview_2022.png" alt="Syracuse University" title="Syracuse University" /></a></div> <div class="adrect3h"><a href="https://gdusa.com/ad/kallima/innovative_paperboard.php"><img src="https://gdusa.com/ad/kallima/innovative_paperboard.jpg" alt="Kallima Paper - Ideal for all your printing needs." title="Kallima Paper - Ideal for all your printing needs." /></a></div> <div class="adrect3h"><a href="https://gdusa.com/ad/sessions_college/elevate_your_skills.php"><img src="https://gdusa.com/ad/sessions_college/elevate_your_skills.gif" alt="Sessions College - Elevate Your Skills" title="Sessions College - Elevate Your Skills" /></a></div> <div class="adrect3h"><a href="https://gdusa.com/ad/roberthalf/2025_salary_guide/index.php?a=R"><img src="https://gdusa.com/ad/roberthalf/2025_salary_guide/300x250.png" alt="Robert Half 2025 Salary Guide" title="Robert Half 2025 Salary Guide" /></a></div> <div class="adrect3h"><a href="https://gdusa.com/ad/academy_of_art_university/a_new_era.php"><img src="https://gdusa.com/ad/academy_of_art_university/a_new_era_300x250.png" alt="Academy of Art University" title="Academy of Art University" /></a></div> <div class="adrect3h"><a href="https://gdusa.com/ad/domtar/discover_optimal.php?a=R"><img src="https://gdusa.com/ad/domtar/discover_optimal_300x250.png" alt="Discover the Optimal - Domtar" title="Discover the Optimal - Domtar" /></a></div> </div> </aside></div> </div> <div id="pagepath" style=""><script type="text/javascript"> if (window.location.pathname == "/competitions/enter-now/enter-gdusas-american-package-design-awards") { document.getElementById("gadsblock").style.display = "none"; } </script></div> </div> </div> </div> </div> <footer id="colophon" class="site-footer" role="contentinfo"> <div class="container"> <div class="row"> <div class="site-info col-md-6"> Copyright © 2024 by <a href="https://gdusa.com">Graphic Design USA</a>. 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