Why I advertise on Yelp I Watch Video

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d="M33.7603 2.11965C34.9319 3.29122 34.9319 5.19071 33.7603 6.36229L7.24258 32.88L33.7603 59.3987C34.9319 60.5703 34.9319 62.4698 33.7603 63.6413C32.5887 64.8129 30.6892 64.8128 29.5176 63.6413L0.87862 35.0012C-0.292919 33.8297 -0.292904 31.9302 0.878654 30.7586L29.5177 2.11965C30.6892 0.948074 32.5887 0.948074 33.7603 2.11965Z" fill="#000"/> </svg> <span class="c-navigation-mega-menu__back-text">Back</span> </a> <div class="c-navigation-mega-menu__grid c-navigation-mega-menu__grid--4"> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link c-navigation-mega-menu__row--arrow-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/solutions/home-local-services/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> For small businesses </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/products/business-page/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Yelp Business Page </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/products/yelp-ads/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Yelp Ads </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/products/upgrades/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Upgrade Package </span> </div> </a> </div> </div> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link c-navigation-mega-menu__row--arrow-link"> <a class="c-navigation-mega-menu__link" href="https://restaurants.yelp.com/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> For restaurants </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="https://restaurants.yelp.com/products/yelp-guest-manager/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Guest Manager </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="https://restaurants.yelp.com/products/yelp-kiosk/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Kiosk </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="https://restaurants.yelp.com/products/restaurant-ads/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Restaurant Ads </span> </div> </a> </div> </div> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link c-navigation-mega-menu__row--arrow-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/brands/" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> For larger brands </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/brands/ad-solutions/" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Yelp Ad Solutions </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/brands/ad-solutions/yelp-audiences/" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Yelp Audiences </span> </div> </a> </div> <div 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class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link c-navigation-mega-menu__row--arrow-link c-navigation-mega-menu__row--description"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/solutions/home-local-services/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> For small businesses </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> <div class="c-navigation-mega-menu__link-description"> Attract local customers with easy, effective advertising solutions tailored for small businesses. </div> </a> </div> </div> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link c-navigation-mega-menu__row--arrow-link c-navigation-mega-menu__row--description"> <a class="c-navigation-mega-menu__link" href="https://restaurants.yelp.com/products/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> For restaurants </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> <div class="c-navigation-mega-menu__link-description"> Seat more guests with the only reservation and waitlist software designed for the millions of hungry folks searching on Yelp, Google and Apple Maps. </div> </a> </div> </div> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link c-navigation-mega-menu__row--arrow-link c-navigation-mega-menu__row--description"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/brands/ad-solutions/" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> For larger brands </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> <div class="c-navigation-mega-menu__link-description"> Advertising solutions for multi-location businesses and national brands to reach consumers with high purchase intent. </div> </a> </div> </div> </div> </div> </div> </div> <div class="c-navigation-primary-item c-navigation-primary-item--mega-menu c-navigation-primary-item--4 js-navigation-primary-item"> <a class="c-navigation-primary-item__header js-navigation-primary-item-header" href="#"> <span>Resources</span><svg class="c-navigation-primary-item__caret o-icon" width="66" height="36" viewBox="0 0 66 36" fill="none" 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29.5176 63.6413L0.87862 35.0012C-0.292919 33.8297 -0.292904 31.9302 0.878654 30.7586L29.5177 2.11965C30.6892 0.948074 32.5887 0.948074 33.7603 2.11965Z" fill="#000"/> </svg> <span class="c-navigation-mega-menu__back-text">Back</span> </a> <div class="c-navigation-mega-menu__grid c-navigation-mega-menu__grid--4"> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link c-navigation-mega-menu__row--arrow-link"> <a class="c-navigation-mega-menu__link" href="https://business.yelp.com/resources/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Resource links </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 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<section class="o-section s-single-post__breadcrumbs"> <div class="o-wrapper o-wrapper--narrow"> <nav class="c-breadcrumbs"> <div class="c-breadcrumbs__item"> <a class="c-breadcrumbs__link" href="https://business.yelp.com"> Home </a> <span class="c-breadcrumbs__sep">/</span> </div> <div class="c-breadcrumbs__item"> <a class="c-breadcrumbs__link" href="/resources"> Resources </a> <span class="c-breadcrumbs__sep">/</span> </div> <div class="c-breadcrumbs__item"> <a class="c-breadcrumbs__link" href="https://business.yelp.com/resources/videos/"> Educational videos </a> </div> </nav> </div> </section> <article class="o-section s-single-post__article"> <div class="o-wrapper o-wrapper--narrow"> <h1 class="h2 s-single-post__title"> Why I advertise on Yelp </h1> </div> <div class="o-wrapper o-wrapper--narrow"> <div class="s-single-post__hero-video"> <div class="c-video js-video-container"> <div class="c-video__player js-youtube-player" data-video-id="wCmdNKIo_8U" data-autoplay=""></div> <div class="c-video__overlay js-video-overlay"> <div class="c-video__poster js-video-poster"> <img class="c-video__poster-image" src="https://business.yelp.com/wp-content/uploads/2024/06/Why-I-advertise-on-Yelp-jpeg.webp" srcset="https://business.yelp.com/wp-content/uploads/2024/06/Why-I-advertise-on-Yelp-240x160.webp 240w, https://business.yelp.com/wp-content/uploads/2024/06/Why-I-advertise-on-Yelp-567x378.webp 567w, https://business.yelp.com/wp-content/uploads/2024/06/Why-I-advertise-on-Yelp-656x656.webp 656w, https://business.yelp.com/wp-content/uploads/2024/06/Why-I-advertise-on-Yelp-300x169.webp 300w, https://business.yelp.com/wp-content/uploads/2024/06/Why-I-advertise-on-Yelp-600x338.webp 600w, https://business.yelp.com/wp-content/uploads/2024/06/Why-I-advertise-on-Yelp-752x423.webp 752w, https://business.yelp.com/wp-content/uploads/2024/06/Why-I-advertise-on-Yelp-1200x675.webp 1200w, https://business.yelp.com/wp-content/uploads/2024/06/Why-I-advertise-on-Yelp-jpeg.webp 2400w" sizes="(max-width: 120px) 240px, (max-width: 283.5px) 567px, (max-width: 328px) 656px, (max-width: 150px) 300px, (max-width: 300px) 600px, (max-width: 376px) 752px, (max-width: 600px) 1200px, 2400px" alt="" > </div> <button class="c-video__play-button"> <svg class="c-video__play-icon o-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 42 56"> <path d="M41.56,27.17L1.56,.17C1.1-.14,.48-.02,.17,.44,.06,.61,0,.8,0,1V55c0,.55,.45,1,1,1,.2,0,.39-.06,.56-.17L41.56,28.83c.46-.31,.58-.93,.27-1.39-.07-.11-.16-.2-.27-.27Z" fill="#000"/> </svg> </button> </div> </div> </div> </div> <div class="o-wrapper o-wrapper--narrow"> <div class="s-single-post__content s-standard-content s-wp-content"> <aside class="c-transcript js-transcript"> <div class="c-transcript__header js-transcript-toggle"> <h2 class="h4 c-transcript__title"> Video transcript </h2> <div class="c-transcript__arrow-container"> <div class="c-transcript__arrow" aria-hidden="true"></div> </div> </div> <div class="c-transcript__intro s-standard-content"> <p><strong>Jay S.:</strong> The easiest way I could describe how Yelp advertising has changed my business is just the volume. I went from getting x amount a day, x amount of page views a day to literally tripling.</p> </div> <div class="c-transcript__cta js-transcript-cta"> <a class="c-transcript__cta-link js-transcript-open" href="#"> Read More </a> </div> <div class="c-transcript__content s-standard-content js-transcript-content"> <p><strong>Wade L.:</strong> That in the last three and a half, maybe, I bet probably about three and a half to four years that we’ve been advertising with Yelp, we’ve gone from around six trucks to 24 trucks. So to say that our quote foot traffic has increased is quite an understatement. And Yelp’s been a been a huge part of that.</p> <p><strong>Andrew C.: </strong>Yelp has made a dramatic impact on our client base. You can actually see from the beginning when we opened to where we are now, a pretty direct correlation between the number of visitors we get through Yelp and our revenue.</p> <p><strong>Dayla S.:</strong> I get probably three calls a day. I would say anything from like 60 to 75% of my work comes from Yelp.</p> <p><strong>D’Lisa S.:</strong> We had 114 new clients in January and we had 125 in February, and that’s new clients. That’s not how many clients we had in the salon. But again, as I said, when I ask people how they found out about us, at least 75% say, Yelp.</p> <p><strong>Prince E.:</strong> Say if I get 10 calls a day, it’s probably four or five people. I won’t say half, but it’s close to half that say, hey, I heard about you through Yelp.</p> <p><strong>Dayla S.: </strong>I get a few calls where people are like, oh, I found you on Google. But that’s maybe once or twice a year.</p> <p><strong>Wade L.:</strong> We can’t really compare what Yelp’s done for our business against other advertising opportunities simply because it’s not fair. Yelp has been that explosive for us here, especially in Austin. So the ROI is absolutely out of this world.</p> <p><strong>Matt T.:</strong> What Yelp does is it allows a person to see an advertisement, if you wanna look at it like that, but also get a little bit of feedback before they just blindly bring their car in.</p> <p><strong>Andrew C.:</strong> I think lots of businesses struggle with how to advertise online and how to get your presence out there. The biggest advantage I see with Yelp is it takes away all of the headaches about figuring out that problem.</p> <p><strong>D’Lisa S.:</strong> When it comes to having an advertised page, I actually pay to have a slideshow. I also like the fact that when you advertise, people can’t advertise on your page. For me, it gives me peace of mind that if someone clicks on my Yelp Page, there isn’t another salon advertised at the top, and that in itself is worth its weight in gold.</p> <p><strong>Dayla S.:</strong> I make more than $150 a day out of one month. So it’s paid for in one day.</p> <p><strong>Matt T.:</strong> My theory is if I get a brake job in or I get a good job in, out of once a month off of Yelp, it’s paying itself.</p> <p><strong>Andrew C.:</strong> We tried a lot of different advertising channels and Yelp is the only one that we currently still advertise with.</p> </div> <div class="c-transcript__close"> <a class="c-transcript__close-link js-transcript-close" href="#"> Close </a> </div> </aside> <p>Business owners share their experiences with <a href="https://business.yelp.com/products/yelp-ads/">advertising on Yelp</a>. Results may vary.</p> <h4>Additional resources:</h4> <ul> <li><a href="https://business.yelp.com/resources/articles/why-is-marketing-important-for-small-businesses/">Why is marketing important for small businesses?</a></li> <li><a href="https://blog.yelp.com/businesses/things-to-know-about-advertising-on-yelp/" target="_blank" rel="noopener">5 things to know about advertising on Yelp</a></li> <li><a href="https://blog.yelp.com/businesses/how-to-manage-and-measure-your-yelp-ads-program/" target="_blank" rel="noopener">How to manage and measure your Yelp Ads program</a></li> </ul> <div class="c-inline-cta"> <div class="c-inline-cta__content-container"> <h2 class="h3 c-inline-cta__title">Get more leads</h2> <div class="c-inline-cta__content s-standard-content"> <p>Reach more customers with placements on search and competitors' pages.</p> </div> <a class="c-button c-button--primary js-cta-button" href="https://biz.yelp.com/ads/?utm_medium=y4bweb&utm_source=local-business-educational-yelp-ads-video&utm_content=start-advertising-bkend-btn&utm_campaign=ad-start-y4bweb&promo=Y4BWVPPBEB300" target="_blank" > Start Yelp Ads</a> </div> <div class="c-inline-cta__image-container"> <div class="c-inline-cta__image-wrapper"> <img decoding="async" class="o-image c-inline-cta__image" src="https://business.yelp.com/wp-content/uploads/2024/05/inline-cta-image-03.png" srcset="https://business.yelp.com/wp-content/uploads/2024/05/inline-cta-image-03-240x160.png 240w, https://business.yelp.com/wp-content/uploads/2024/05/inline-cta-image-03-477x378.png 567w, https://business.yelp.com/wp-content/uploads/2024/05/inline-cta-image-03.png 656w, https://business.yelp.com/wp-content/uploads/2024/05/inline-cta-image-03-300x358.png 300w, https://business.yelp.com/wp-content/uploads/2024/05/inline-cta-image-03.png 600w, https://business.yelp.com/wp-content/uploads/2024/05/inline-cta-image-03.png 752w" sizes="(max-width: 382.978723404px) 240px, (max-width: 904.787234043px) 567px, (max-width: 1046.80851064px) 656px, (max-width: 478.723404255px) 300px, (max-width: 957.446808511px) 600px, 752px" alt="" > <img decoding="async" src="https://business.yelp.com/wp-content/uploads/2024/02/yelp-splash-red.svg" alt="" class="o-image c-inline-cta__icon" aria-hidden="true" style="top: 45%; left: 1%; height: 25%;"> </div> </div> </div> </div> </div> </article> <section class="o-section s-single-post__tags"> <div class="o-wrapper o-wrapper--narrow"> <nav class="c-post-tags-wrapper"> <a href="https://business.yelp.com/topic/using-yelp-products/" class="c-post-tag"> Using Yelp products </a> </nav> </div> </section> <nav class="o-section c-related-content c-related-content--manual s-single-post__related-content"> <div class="o-wrapper "> <h2 class="h2 c-related-content__title">Related content</h2> <div class="c-related-content__cards c-related-content__cards--3"> <article class="c-resource-card 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