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style="padding-top:0; margin-bottom:0; font-size:42px;">Kate Berry</h1> <span class="inner-sub">Social Media Manager<br>MilliporeSigma</span> <div class="indiv-socials" style="margin-bottom: 0; padding-bottom: 0;"> <a href="https://www.linkedin.com/in/kate-e-berry/" target="_blank" class="no-underline"><i class="fab fa-linkedin" style="color: var(--blue)"></i></a> </div></div> <div class="speaker-bio-social"><img src="/assets/components/phpthumbof/cache/Millipore%20Sigma.1982fdc01fc04f7c7349d719ffbf6553.8683d1938092ba5f5e0b1b94abd3b3ef.jpg" style="max-width: 200px; height: auto; position: relative; top:30px;"> </div> </div> <div style="padding-top: 24px;"> <p>Kate Berry is a highly experienced social media strategist, currently working in the life science industry. With a robust background in social media spanning over 7 years, she has honed her expertise through both in-house and agency roles. Currently, she serves as a social media manager at MilliporeSigma, a prominent global life science brand. In her role at MilliporeSigma, Kate collaborates with global stakeholders to develop and execute impactful social media strategies, with a particular focus on paid advertising. Her primary objective is to cultivate a compelling and engaging online presence within the B2B space. During her time at working at a social media agency, she managed 10 clients in the finance, home, and insurance industries developing organic and paid strategies across Facebook, Instagram, Twitter and LinkedIn. She maintains certifications from HubSpot Academy in Social Media and the Association of National Advertisers in Digital Marketing.</p> </div> </div> </div> </div> </header> <section style="padding-top:12px; background-color:#f8fbff;"> <div class="container main-content"> <div class="main-content-inner"> <h2 style="margin: 0 0 32px 0; font-weight:700; font-size: 24px; text-align: center;">Kate Berry’s Sessions</h2> <div style="margin-bottom: 30px;"><p style="margin-bottom:0;"><i class="fa fa-clock-o"></i> 9:45 a.m.–10:30 a.m. PT — Wednesday, February 28, 2024</p><h3 style="margin-top:0; line-height: 130%;"><a href="/february-2024/summit/agenda-at-a-glance/live-virtual-conference-1/845-a.m.1030-a.m.html" >Maximizing Impact: Creating a Holistic Strategy for Organic and Paid Social</a></h3> <p>During this session, we'll uncover the secrets behind integrating organic and paid social media to supercharge your brand's online presence. Get ready to discover key elements of a holistic strategy, learn powerful techniques to seamlessly align organic and paid efforts, and walk away with actionable insights to optimize every aspect of your social media game. This session is packed with practical advice to take your social media strategy to the next level.</p> <p>Here's what you'll take away from this session:</p> <ul> <li>Discover the key differences between organic vs. paid social media.</li> <li>Understand the vital ingredients that make up a holistic social media strategy.</li> <li>Strategically align organic and paid social components for a consistent brand narrative.</li> <li>Unlock best-in-class examples of organic and paid social media.</li> </ul> </div><div style="margin-bottom: 30px;"><p style="margin-bottom:0;"><i class="fa fa-clock-o"></i> 10:00 a.m.–10:45 a.m. PT — Thursday, February 29, 2024</p><p style="text-transform: uppercase; letter-spacing: 2px; margin: 0; font-weight: 500;">Speaker-Led Roundtable Discussion</p><h3 style="margin-top:0; line-height: 130%;"><a href="/february-2024/summit/agenda-at-a-glance/live-virtual-conference-2/1000-a.m.1045-a.m.-pdt.html" >Topic A: Engaging a B2B Audience on Social</a></h3> </div> </div> </div> </section> <div style="padding:18px;text-align:center;"><a href="february-2024/pricing.html" class="btn button" style="text-align:center; font-size:20px;">Check out our early bird ticket prices!</a></div>  <footer id="footer"> <div class="container"> <div class="row"> <div class="col col-md-4" style="text-align: center"> <img src="/assets/client_files/images/homepage/smss-nav-white.png" alt="Social Media Strategies Summit logo" style="width: 260px; height: auto;"><br> <a href="https://www.facebook.com/SMSsummit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-facebook" aria-hidden="true"></i></a> <a href="https://twitter.com/SMS_summit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-x-twitter" aria-hidden="true"></i></a> <a href="https://www.linkedin.com/showcase/smssummit/" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-linkedin" aria-hidden="true"></i></a> <a href="https://blog.socialmediastrategiessummit.com/" style="margin-right: 8px;"><i style="color:#fff;" class="fa fa fa-rss" aria-hidden="true"></i></a> </div> <div class="col col-md-4" ><h4>Upcoming Events</h4> <ul><li style="list-style-type:none;"><a href="government-december-2024/">Government December 2024</a></li> <li style="list-style-type:none;"><a href="virtual-conference-february-2025/">Corporate Feb 2025</a></li> <li style="list-style-type:none;"><a href="first-responders-2025/">First Responders 2025</a></li> <li style="list-style-type:none;"><a href="government-may-2025/">Government May 2025</a></li> <li style="list-style-type:none;"><a href="higher-ed-2025/">Higher Ed October 2025</a></li> <li><a href="https://artificialintelligencesummit.com">AI for Marketers Summit</a></li></ul> </div> <div class="col col-md-4"> <h4>Contact Us</h4> <div>1501 India St. Suite 103-60<br> San Diego, CA 92101<br> Phone: 888-409-4418<br> <a href="/cdn-cgi/l/email-protection#3d54535b527d4e525e545c51505859545c4e494f5c49585a54584e4e4850505449135e5250"><span class="__cf_email__" data-cfemail="5d34333b321d2e323e343c31303839343c2e292f3c29383a34382e2e2830303429733e3230">[email protected]</span></a> </div> </div> </div> </footer>  <section style="text-align:center;background:#f9f9f9;padding:20px;"> Copyright © 2024 by Global Strategic Management Institute | <a href="february-2024/terms-and-conditions.html">Terms and Conditions | Privacy Policy</a> | <a href="february-2024/code-of-conduct.html">Code of Conduct</a> </section> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script id="hs-script-loader" async defer src="//js.hs-scripts.com/3219216.js"></script>  <script type="text/javascript"> jQuery(document).ready(function ($) { var dcdomains = ['socialmediastrategiessummit.com', 'unityeventsolutions.com']; var params = window.location.search.replace(/ +/g, '%20'); if (params.length > 0 && params[0] == '?') params = params.substring(1, params.length); var finalList = ''; if (params.length > 0) { var splitList = params.split('&'); var append = new Array(); for (var idx = 0; idx < splitList.length; idx++) { if (splitList[idx].indexOf('utm_') == 0) append.push(splitList[idx]); } finalList = append.join('&'); } if (finalList.length > 0) { var button = $('a[href]').each(function (i) { for (var idx = 0; idx < dcdomains.length; idx++) { var domain = dcdomains[idx]; var re = new RegExp('^http[s]?://[a-zA-Z.]{0,15}' + domain + '.*$'); if (this.href.indexOf('#') < 0) { if (re.test(this.href)) { if (this.href.indexOf('?') < 0) this.href = this.href + '?' + finalList; else this.href = this.href + '&' + finalList; } } } }); } }); </script>  <script type="text/javascript"> function showMenu(bnum) { $('.menu'+bnum).addClass('showmenu'); } </script> <script async type="text/javascript" src="https://a.remarketstats.com/px/smart/?c=25b6628fb526c0a&seg=socialmediastrategiessummit"></script> </body> </html>