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- adsense: end - - --> </div> <header class="mb-4 stick theme--cream-light"> <div class="container-fluid mast mast--stick"> <div class="row no-gutters"> <div class="col-sm-4 col-12"> <div class="logo-container mb-2 ml-4 pl-2"> <a href="/web/20190104223650/https://aurora.dawn.com/" class=""> <h1 class="text-hide logo logo--contain"> Aurora Magazine </h1> </a> <h3 class="subtitle size-three font-normal text-purple-dark m-0">Promoting excellence in advertising</h3> </div> </div> <div class="col-sm-2 col-12"></div> <div class="col-sm-6 col-12"> <div class="search-container absolute pin-r"> <div class="mt-1 float-left text-right"> <a target="_blank" href="https://web.archive.org/web/20190104223650/https://www.facebook.com/auroramagazine"><img class="image--saturated" src="/web/20190104223650im_/https://aurora.dawn.com/_img/facebook.png" width="35"/></a> <a target="_blank" href="https://web.archive.org/web/20190104223650/https://twitter.com/AuroraMag"><img class="image--saturated" src="/web/20190104223650im_/https://aurora.dawn.com/_img/twitter.png" width="35"/></a> </div> <div class="search-box text-center hidden sm-inline-block"> <form accept-charset="utf-8" class="form-vertical" method="GET" action="https://web.archive.org/web/20190104223650/https://aurora.dawn.com/search"> <input class="form-control" type="hidden" name="cx" value="partner-pub-8258178831251847:bv07ib-e2ch"> <input class="form-control" type="hidden" name="cof" value="FORID:10"> <input class="form-control" type="hidden" name="ie" value="UTF-8"> <div class="form-group required"><input class="form-control search col-offset-2 col-8 p-1 col-sm-12 m-1 text-grey border border-pink-light" placeholder="Search" required id="q" type="text" name="q"></div></form></div> </div> </div> </div> </div><!-- .container-fluid --> <div class="menu"> <ul class="nav nav--primary nav--responsive pl-2 text-center "> <li class="nav__item nav__item--the-dawn-of-advertising-1947-2017 "><a class="" href="/web/20190104223650/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017">The Dawn Of Advertising (1947-2017)</a></li> <li class="nav__item nav__item--home active "><a class="" href="/web/20190104223650/https://aurora.dawn.com/">Home</a></li> <li class="nav__item nav__item--recent "><a class="" href="/web/20190104223650/https://aurora.dawn.com/recent">Recent</a></li> <li class="nav__item nav__item--agencies "><a class="" href="/web/20190104223650/https://aurora.dawn.com/agencies">Agencies</a></li> <li class="nav__item nav__item--people "><a class="" href="/web/20190104223650/https://aurora.dawn.com/people">People</a></li> <li class="nav__item nav__item--marketing "><a class="" href="/web/20190104223650/https://aurora.dawn.com/marketing">Marketing</a></li> <li class="nav__item nav__item--creative "><a class="" href="/web/20190104223650/https://aurora.dawn.com/creative">Creative</a></li> <li class="nav__item nav__item--media "><a class="" href="/web/20190104223650/https://aurora.dawn.com/media">Media</a></li> <li class="nav__item nav__item--trends "><a class="" href="/web/20190104223650/https://aurora.dawn.com/trends">Trends</a></li> </ul> </div> </header> <div class=""> <div class="content content--fullwidth p-0 p-sm-4 mx-auto my-0"> <main class="px-2 pb-2 mb-3"> <div class="row"> <div class="col-lg-7 col-12"> <div class="slideshow theme mb-4 md-slideshow-nav--visible slideshow--main " data-slick="{"dots":true,"dotsClass":"slideshow__pager ","asNavFor":null,"cssEase":"ease","speed":250,"autoplaySpeed":6000,"slidesToScroll":1,"slidesToShow":1,"fade":false,"autoplay":true,"infinite":true,"responsive": [{"breakpoint": 767,"settings": {"slidesToShow": 1,"slidesToScroll": 1}},{"breakpoint": 575,"settings": {"slidesToShow": 1,"slidesToScroll": 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">1</span> <!-- - - - article - - - --> <article class="box story " data-id="1143351" data-layout="story"> <!-- box/image --> <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190104223650/https://aurora.dawn.com/news/1143351/tajik-announces-launch-of-the-element-of-demise"><img src="https://web.archive.org/web/20190104223650im_/https://i.dawn.com/large/2019/01/5c2ee7286642a.jpg" alt="Tajik announces launch of ‘The Element of Demise’"/></a></div> </figure> <div class="clearfix"></div> <!-- box/label --> <div class="text-center mb-2 mt-2 mx-2"> <span class="badge size-three text-center "><a title="Recent" href="/web/20190104223650/https://aurora.dawn.com/recent" class="">Recent</a></span> </div> <!-- box/title large-center-normal-px:2 --> <h2 data-layout="story" data-id="1143351" class="story__title size-seven text-center font-normal px-2 "><a href="https://web.archive.org/web/20190104223650/https://aurora.dawn.com/news/1143351/tajik-announces-launch-of-the-element-of-demise" class="story__link"><strong>Tajik announces launch of ‘The Element of Demise’</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-five text-center font-light px-2 pb-2">The ad man-cum-musician is releasing his third album in the first quarter this year. </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">2</span> <!-- - - - article - - - --> <article class="box story " data-id="1143350" data-layout="story"> <!-- box/image --> <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190104223650/https://aurora.dawn.com/news/1143350/genie-in-the-bottle"><img src="https://web.archive.org/web/20190104223650im_/https://i.dawn.com/large/2019/01/5c2dd9d04119d.jpg" alt="Genie in the bottle"/></a></div> </figure> <div class="clearfix"></div> <!-- box/label --> <div class="text-center mb-2 mt-2 mx-2"> <span class="badge size-three text-center "><a title="Recent" href="/web/20190104223650/https://aurora.dawn.com/recent" class="">Recent</a></span> </div> <!-- box/title large-center-normal-px:2 --> <h2 data-layout="story" data-id="1143350" class="story__title size-seven text-center font-normal px-2 "><a href="https://web.archive.org/web/20190104223650/https://aurora.dawn.com/news/1143350/genie-in-the-bottle" class="story__link"><strong>Genie in the bottle</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-five text-center font-light px-2 pb-2">How can marketers use influencers effectively? </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">3</span> <!-- - - - article - - - --> <article class="box story " data-id="1143330" data-layout="story"> <!-- box/image --> <figure class="media media--stretch col-12 px-0 " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20190104223650/https://aurora.dawn.com/news/1143330/the-brave-and-the-brand"><img src="https://web.archive.org/web/20190104223650im_/https://i.dawn.com/large/2018/12/5c1a8cf826d31.jpg" alt="The Brave and the brand"/></a></div> </figure> <div class="clearfix"></div> <!-- box/label --> <div class="text-center mb-2 mt-2 mx-2"> <span class="badge size-three text-center "><a title="Recent" href="/web/20190104223650/https://aurora.dawn.com/recent" class="">Recent</a></span> </div> <!-- box/title large-center-normal-px:2 --> <h2 data-layout="story" data-id="1143330" class="story__title size-seven text-center font-normal px-2 "><a href="https://web.archive.org/web/20190104223650/https://aurora.dawn.com/news/1143330/the-brave-and-the-brand" class="story__link"><strong>The Brave and the brand</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-five text-center font-light px-2 pb-2">Vanessa Nabia Muzaffar on the brands that stood out in 2018. </div> </article> <!-- - - - /article - - - --> </div> </div> </div> <div class="col-lg-5 col-12"> <div class="text-center "> <h2 class="badge size-seven text-center font-light uppercase ">Latest</h2> </div> <div class="mr-0 mr-sm-4 mb-4 p-0 p-sm-4"> <!-- - - - article - - - --> <article class="box story mb-4 pb-4" data-id="1143349" data-layout="story"> <!-- box/label --> <div class=" mb-2"> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth "><a title="Recent" href="/web/20190104223650/https://aurora.dawn.com/recent" class="">Recent</a></span> </div> <!-- box/image --> <figure class="media media--left media--stretch col-sm-5 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190104223650/https://aurora.dawn.com/news/1143349/top-5-stereotype-busters-of-2018"><img src="https://web.archive.org/web/20190104223650im_/https://i.dawn.com/thumbnail/2019/01/5c2b04817eabd.jpg" alt="Top 5 Stereotype Busters of 2018"/></a></div> </figure> <!-- box/title small --> <h2 data-layout="story" data-id="1143349" class="story__title size-five text-center sm-text-left "><a href="https://web.archive.org/web/20190104223650/https://aurora.dawn.com/news/1143349/top-5-stereotype-busters-of-2018" class="story__link"><strong>Top 5 Stereotype Busters of 2018</strong> </a></h2> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story mb-4 pb-4" data-id="1143332" data-layout="story"> <!-- box/label --> <div class=" mb-2"> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth "><a title="Recent" href="/web/20190104223650/https://aurora.dawn.com/recent" class="">Recent</a></span> </div> <!-- box/image --> <figure class="media media--left col-sm-5 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190104223650/https://aurora.dawn.com/news/1143332/what-clients-want-in-2019"><img src="https://web.archive.org/web/20190104223650im_/https://i.dawn.com/thumbnail/2018/12/5c1af5e23241a.jpg" alt="What clients want in 2019"/></a></div> </figure> <!-- box/title small --> <h2 data-layout="story" data-id="1143332" class="story__title size-five text-center sm-text-left "><a href="https://web.archive.org/web/20190104223650/https://aurora.dawn.com/news/1143332/what-clients-want-in-2019" class="story__link"><strong>What clients want in 2019</strong> </a></h2> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story mb-4 pb-4" data-id="1143347" data-layout="story"> <!-- box/label --> <div class=" mb-2"> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth "><a title="Recent" href="/web/20190104223650/https://aurora.dawn.com/recent" class="">Recent</a></span> </div> <!-- box/image --> <figure class="media media--left media--stretch col-sm-5 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190104223650/https://aurora.dawn.com/news/1143347/top-5-marketing-fails-of-2018"><img src="https://web.archive.org/web/20190104223650im_/https://i.dawn.com/thumbnail/2018/12/5c270eeda7f93.jpg" alt="Top 5 Marketing Fails of 2018"/></a></div> </figure> <!-- box/title small --> <h2 data-layout="story" data-id="1143347" class="story__title size-five text-center sm-text-left "><a href="https://web.archive.org/web/20190104223650/https://aurora.dawn.com/news/1143347/top-5-marketing-fails-of-2018" class="story__link"><strong>Top 5 Marketing Fails of 2018</strong> </a></h2> </article> <!-- - - - /article - - - --> </div> </div> </div> <div class="row"> <div class="col-12"> <div class="text-center pt-4"> <h2 class="badge size-eight text-center font-light uppercase ">Featured Stories</h2> </div> <br> <br> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story mb-4 p-2 theme equalize" data-id="1143346" data-layout="story"> <!-- box/image --> <figure class="media media--stretch col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190104223650/https://aurora.dawn.com/news/1143346/top-5-green-brands-of-2018"><img src="https://web.archive.org/web/20190104223650im_/https://i.dawn.com/large/2018/12/5c270268a691d.jpg" alt="Top 5 Green Brands of 2018"/></a></div> </figure> <div class="clearfix"></div> <!-- box/label --> <div class="text-center my-2"> <span class="badge size-three text-center border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth "><a title="Recent" href="/web/20190104223650/https://aurora.dawn.com/recent" class="">Recent</a></span> </div> <!-- box/title normal-large-center --> <h2 data-layout="story" data-id="1143346" class="story__title size-seven text-center font-normal "><a href="https://web.archive.org/web/20190104223650/https://aurora.dawn.com/news/1143346/top-5-green-brands-of-2018" class="story__link"><strong>Top 5 Green Brands of 2018</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-five text-center font-light ">From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series. </div> </article> <!-- - 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- - /article - - - --> </div> </div><div class="clear--both"> </div></div> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story mb-4 pb-4" data-id="1143344" data-layout="story"> <!-- box/label --> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth mb-2"><a title="Recent" href="/web/20190104223650/https://aurora.dawn.com/recent" class="">Recent</a></span> <!-- box/image --> <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20190104223650/https://aurora.dawn.com/news/1143344/the-top-5-lifestyle-trends-of-2018"><img src="https://web.archive.org/web/20190104223650im_/https://i.dawn.com/thumbnail/2018/12/5c2311928fe82.jpg" alt="The Top 5 lifestyle trends of 2018"/></a></div> </figure> <!-- box/title small-normal --> <h2 data-layout="story" data-id="1143344" class="story__title size-five font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20190104223650/https://aurora.dawn.com/news/1143344/the-top-5-lifestyle-trends-of-2018" class="story__link"><strong>The Top 5 lifestyle trends of 2018</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-four font-light text-center sm-text-left ">From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series. </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:49%;"> <!-- - - - article - - - --> <article class="box story mb-4 pb-4" data-id="1143343" data-layout="story"> <!-- box/label --> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth mb-2"><a title="Recent" href="/web/20190104223650/https://aurora.dawn.com/recent" class="">Recent</a></span> <!-- box/image --> <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20190104223650/https://aurora.dawn.com/news/1143343/tetra-pak-pakistan-wins-jipms-advance-special-tpm-award"><img src="https://web.archive.org/web/20190104223650im_/https://i.dawn.com/thumbnail/2018/12/5c20c29aa8e32.jpg" alt="Tetra Pak Pakistan wins JIPM’s Advance Special TPM Award"/></a></div> </figure> <!-- box/title small-normal --> <h2 data-layout="story" data-id="1143343" class="story__title size-five font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20190104223650/https://aurora.dawn.com/news/1143343/tetra-pak-pakistan-wins-jipms-advance-special-tpm-award" class="story__link"><strong>Tetra Pak Pakistan wins JIPM’s Advance Special TPM Award</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-four font-light text-center sm-text-left ">Tetra Pak's Factory in Lahore becomes the first in Pakistan to reach this level of manufacturing excellence. </div> </article> <!-- - - - /article - - - --> </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story mb-4 pb-4" data-id="1143323" data-layout="story"> <!-- box/label --> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth mb-2"><a title="Recent" href="/web/20190104223650/https://aurora.dawn.com/recent" class="">Recent</a></span> <!-- box/image --> <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4" data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20190104223650/https://aurora.dawn.com/news/1143323/a-few-of-our-favourite-things"><img src="https://web.archive.org/web/20190104223650im_/https://i.dawn.com/thumbnail/2018/12/5c1a869f95da0.jpg" alt="A few of our favourite things"/></a></div> </figure> <!-- box/title small-normal --> <h2 data-layout="story" data-id="1143323" class="story__title size-five font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20190104223650/https://aurora.dawn.com/news/1143323/a-few-of-our-favourite-things" class="story__link"><strong>A few of our favourite things</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-four font-light text-center sm-text-left ">The Aurora team pick their favourite ads of 2018. </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="3" style="float:left;width:49%;"> <!-- - - - article - - - --> <article class="box story mb-4 pb-4" data-id="1143342" data-layout="story"> <!-- box/label --> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth mb-2"><a title="Recent" href="/web/20190104223650/https://aurora.dawn.com/recent" class="">Recent</a></span> <!-- box/image --> <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20190104223650/https://aurora.dawn.com/news/1143342/the-top-5-wtf-moments-of-2018"><img src="https://web.archive.org/web/20190104223650im_/https://i.dawn.com/thumbnail/2018/12/5c2078a5e1201.jpg" alt="The Top 5 WTF Moments of 2018"/></a></div> </figure> <!-- box/title small-normal --> <h2 data-layout="story" data-id="1143342" class="story__title size-five font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20190104223650/https://aurora.dawn.com/news/1143342/the-top-5-wtf-moments-of-2018" class="story__link"><strong>The Top 5 WTF Moments of 2018</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-four font-light text-center sm-text-left ">From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series. </div> </article> <!-- - - - /article - - - --> </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="4" style="float:left;width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story mb-4 pb-4" data-id="1143283" data-layout="story"> <!-- box/label --> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth mb-2"><a title="Recent" href="/web/20190104223650/https://aurora.dawn.com/recent" class="">Recent</a></span> <!-- box/image --> <figure class="media media--left col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20190104223650/https://aurora.dawn.com/news/1143283/campaign-watch"><img src="https://web.archive.org/web/20190104223650im_/https://i.dawn.com/thumbnail/2018/12/5c1c7fa218de7.jpg" alt="Campaign Watch"/></a></div> </figure> <!-- box/title small-normal --> <h2 data-layout="story" data-id="1143283" class="story__title size-five font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20190104223650/https://aurora.dawn.com/news/1143283/campaign-watch" class="story__link"><strong>Campaign Watch</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-four font-light text-center sm-text-left ">A review of some of the latest advertising campaigns. </div> </article> <!-- - 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- - /article - - - --> </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="6" style="float:left;width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story mb-4 pb-4" data-id="1143334" data-layout="story"> <!-- box/label --> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth mb-2"><a title="Recent" href="/web/20190104223650/https://aurora.dawn.com/recent" class="">Recent</a></span> <!-- box/image --> <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20190104223650/https://aurora.dawn.com/news/1143334/after-wanzhous-arrest-what-lies-next-for-huawei"><img src="https://web.archive.org/web/20190104223650im_/https://i.dawn.com/thumbnail/2018/12/5c1b3cd1b2a25.jpg" alt="After Wanzhou's arrest, what lies next for Huawei?"/></a></div> </figure> <!-- box/title small-normal --> <h2 data-layout="story" data-id="1143334" class="story__title size-five font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20190104223650/https://aurora.dawn.com/news/1143334/after-wanzhous-arrest-what-lies-next-for-huawei" class="story__link"><strong>After Wanzhou's arrest, what lies next for Huawei?</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-four font-light text-center sm-text-left ">How Meng Wanzhou’s arrest disrupted the global stock markets. </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="7" style="float:left;width:49%;"> <!-- - - - article - - - --> <article class="box story mb-4 pb-4" data-id="1143307" data-layout="story"> <!-- box/label --> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth mb-2"><a title="Recent" href="/web/20190104223650/https://aurora.dawn.com/recent" class="">Recent</a></span> <!-- box/image --> <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20190104223650/https://aurora.dawn.com/news/1143307/the-effies-come-to-pakistan"><img src="https://web.archive.org/web/20190104223650im_/https://i.dawn.com/thumbnail/2018/12/5c1a129d67584.jpg" alt="The Effies come to Pakistan"/></a></div> </figure> <!-- box/title small-normal --> <h2 data-layout="story" data-id="1143307" class="story__title size-five font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20190104223650/https://aurora.dawn.com/news/1143307/the-effies-come-to-pakistan" class="story__link"><strong>The Effies come to Pakistan</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-four font-light text-center sm-text-left ">In conversation with Qamar Abbas, Executive Director of PAS. </div> </article> <!-- - - - /article - - - --> </div> </div><div class="clear--both"> </div></div> </div> </div> <div class="my-2"> <!-- - - adsense: start - - --> <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-2" class="ad__wrapper__slot" style="width:728px;height:90px;"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1455520357400-2'); });</script> </div> </div> </div> </div> <!-- - - adsense: end - - --> </div> <br> <div class="row"> <div class="col-12"> <h2 class="badge size-six font-light uppercase pl-0 pt-4">Editor's Picks</h2> <div class="theme px-0 px-sm-2"> <div class="col-lg-3 col-12 p-0"> <!-- - - - article - - - --> <article class="box story my-2" data-id="1143294" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch col-sm-7 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190104223650/https://aurora.dawn.com/news/1143294/will-nayza-go-the-distance"><img src="https://web.archive.org/web/20190104223650im_/https://i.dawn.com/medium/2018/12/5c18905590f64.jpg" alt="Will Nayza go the distance?"/></a></div> </figure> <!-- box/title xsmall-normal --> <h2 data-layout="story" data-id="1143294" class="story__title size-four font-normal text-center sm-text-left "><a href="https://web.archive.org/web/20190104223650/https://aurora.dawn.com/news/1143294/will-nayza-go-the-distance" class="story__link"><strong>Will Nayza go the distance?</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-four font-light block lg-hidden text-center sm-text-left ">Borjan launch their sports footwear range. </div> </article> <!-- - 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