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class="nav-trigger"><span>Toggle Menu</span></a> </div> </header> <div data-rocket-location-hash="fe8abc8fc2626f1a0800daddfab7de2d" class="page-content"> <section data-rocket-location-hash="f1aa2b7fe4b4994dff8a12c8ea485a50" class="row"> <div class="container article-w-sidebar relative"> <div class="article-content single-article-content"> <div class="copy-block"> <p class="meta"><span>2 Factor Authentication</span> • November 10, 2024</p> <h1>Your Small Business Black Friday Game Plan: The Ultimate Checklist</h1> <p class="author cf"><a href="https://www.icontact.com/blog/author/nitika/"><img data-src="https://www.icontact.com/wp-content/uploads/2024/03/nitika.jpeg" class="custom-avatar lazyload" alt="Nitika Athwani avatar" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080/1080;"></a> by <a href="https://www.icontact.com/blog/author/nitika/">Nitika Athwani</a></p> <div class="sac-copy cf pt-24 pb-16"> <img fetchpriority="high" decoding="async" class="alignnone wp-image-3152" src="https://www.icontact.com/wp-content/uploads/2024/11/Screenshot-2024-11-10-at-2.24.55 PM-300x170.png" alt="" width="600" height="340" srcset="https://www.icontact.com/wp-content/uploads/2024/11/Screenshot-2024-11-10-at-2.24.55 PM-300x170.png 300w, https://www.icontact.com/wp-content/uploads/2024/11/Screenshot-2024-11-10-at-2.24.55 PM-1024x580.png 1024w, https://www.icontact.com/wp-content/uploads/2024/11/Screenshot-2024-11-10-at-2.24.55 PM-768x435.png 768w, https://www.icontact.com/wp-content/uploads/2024/11/Screenshot-2024-11-10-at-2.24.55 PM.png 1372w" sizes="(max-width: 600px) 100vw, 600px" /> <p>Black Friday is a prime opportunity to connect with new customers, boost sales, and deepen relationships with existing ones. But capitalizing on this event takes more than just last-minute deals, it requires careful planning. With the right strategy, your business can rise above the competition and enjoy a successful sales season. Use this checklist to prepare effectively before, during, and after the big day.</p> <h2>1. Design Your Black Friday Deals and Promotions</h2> <p>A well-thought-out offer lies at the core of a great Black Friday campaign. Think about what will grab your customers’ attention while aligning with your business objectives.</p> <ul> <li>Highlight top-selling products or create value bundles.</li> <li>Use time-sensitive deals, like flash sales and coupons to encourage quick purchases.</li> <li>Add a bonus, like a free gift or store credit, to increase order values.</li> <li>Offer tiered discounts, bigger rewards for larger orders to encourage upselling.</li> </ul> <h2>2. Get Your Store (Online and Offline) Ready</h2> <p>Whether you’re running an e-commerce store, a physical shop, or both, a smooth shopping experience is crucial to keeping customers happy.</p> <ul> <li>Make sure your website loads quickly and functions well across devices.</li> <li>Refresh product descriptions, photos, and keywords to attract customers and increase conversions.</li> <li>Run tests on the checkout process to avoid issues on the big day.</li> <li>Manage your inventory wisely: stock enough to meet demand without over-ordering.</li> </ul> <h2>3. Build Buzz with a Marketing Campaign</h2> <p>Your deals won’t matter if no one knows about them. Get the word out early and build anticipation with email marketing and social media.</p> <ul> <li>Send early access deals or sneak peeks to your email subscribers.</li> <li>Use polls, countdowns, and teaser posts to create excitement. Don’t forget those trending hashtags!</li> <li>Invest in paid ads to target specific audiences with your Black Friday messaging.</li> <li>Collaborate with influencers or local partners to increase visibility and generate more buzz.</li> </ul> <h2>4. Track Your Performance and Follow Up After the Event</h2> <p>Once Black Friday is over, the work isn’t done. Following up and analyzing the results will help you maximize the impact and plan for future events.</p> <ul> <li>Review website analytics and customer feedback to measure campaign success.</li> <li>Thank your customers with personalized messages or exclusive follow-up offers.</li> <li>Identify what worked and where improvements are needed to refine future strategies.</li> <li>Keep new customers engaged through targeted email campaigns with tailored content.</li> </ul> <p>Black Friday can be a turning point for your business if you’re ready to seize the moment. By planning strategic offers, fine-tuning operations, and building buzz before the event, you’ll set yourself up for success. Don’t forget to keep the momentum going by following up with customers afterward. This checklist will help you stay organized, reduce stress, and maximize the rewards from your efforts this season.</p> </div> <h2>Share on Social</h2> </div> <p class="social-share"> <a href="https://www.linkedin.com/shareArticle?url=https://www.icontact.com/blog/your-small-business-black-friday-game-plan-the-ultimate-checklist/&title=Your Small Business Black Friday Game Plan: The Ultimate Checklist" target="_blank">Share on LinkedIn</a> <a href="https://twitter.com/intent/tweet?url=https://www.icontact.com/blog/your-small-business-black-friday-game-plan-the-ultimate-checklist/&text=Your Small Business Black Friday Game Plan: The Ultimate Checklist" target="_blank">Share on Twitter</a> <a href="https://www.facebook.com/sharer.php?u=https://www.icontact.com/blog/your-small-business-black-friday-game-plan-the-ultimate-checklist/" target="_blank">Share on Facebook</a> </p> <div class="copy-block pt-48 pb-16"> <h2>Author</h2> </div> <div class="author-info"> <img data-src="https://www.icontact.com/wp-content/uploads/2024/03/nitika.jpeg" class="custom-avatar lazyload" alt="Nitika Athwani avatar" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080/1080;"> <div class="copy-block"> <h4>Nitika Athwani</h4> <p>Nitika is an artist, who also works as a Marketing & Social Specialist at iContact, a Ziff Davis company. 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