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Search results for: Wilaiwan Jongwilaikasaem
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class="col-sm-3"> <div class="card"> <div class="card-body"><strong>Commenced</strong> in January 2007</div> </div> </div> <div class="col-sm-3"> <div class="card"> <div class="card-body"><strong>Frequency:</strong> Monthly</div> </div> </div> <div class="col-sm-3"> <div class="card"> <div class="card-body"><strong>Edition:</strong> International</div> </div> </div> <div class="col-sm-3"> <div class="card"> <div class="card-body"><strong>Paper Count:</strong> 3</div> </div> </div> </div> <h1 class="mt-3 mb-3 text-center" style="font-size:1.6rem;">Search results for: Wilaiwan Jongwilaikasaem</h1> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">3</span> The Power of Earned Media: Exploring the Key Success of Love Destiny, Thai Smash Hit Television Drama</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Wilaiwan%20Jongwilaikasaem">Wilaiwan Jongwilaikasaem</a>, <a href="https://publications.waset.org/abstracts/search?q=Phatteera%20Sarakornborrirak"> Phatteera Sarakornborrirak</a> </p> <p class="card-text"><strong>Abstract:</strong></p> While Thai television producers feel anxious about digital disruption, Love Destiny, Thai television period drama became smash hit in Thailand in 2018. Audience throughout the country not only watched the drama both offline and online but also spread the content of the drama on social media and followed cultural trends from the protagonist. Thus, the main purpose of this article is to examine the secret behind the success of Love Destiny. Data were collected from content analysis and in-depth interview. The result shows that the key success of the drama is from earned media phenomenon from the audience and marketers’ engagement. As Love Destiny has full-flavored content with traditional challenged plot, delicate production, and presentation of Thainess in a positive and tangible way; audience and marketers are enthusiastic about building up the popular trend of Love Destiny on social media and also coming back home to watch televisions when the drama was on the air. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=Thai%20drama" title="Thai drama">Thai drama</a>, <a href="https://publications.waset.org/abstracts/search?q=earned%20media" title=" earned media"> earned media</a>, <a href="https://publications.waset.org/abstracts/search?q=Love%20Destiny" title=" Love Destiny"> Love Destiny</a>, <a href="https://publications.waset.org/abstracts/search?q=television" title=" television"> television</a> </p> <a href="https://publications.waset.org/abstracts/97216/the-power-of-earned-media-exploring-the-key-success-of-love-destiny-thai-smash-hit-television-drama" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/97216.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">180</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">2</span> Measurement of Greenhouse Gas Emissions from Sugarcane Plantation Soil in Thailand</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Wilaiwan%20Sornpoon">Wilaiwan Sornpoon</a>, <a href="https://publications.waset.org/abstracts/search?q=S%C3%A9bastien%20Bonnet"> Sébastien Bonnet</a>, <a href="https://publications.waset.org/abstracts/search?q=Savitri%20Garivait"> Savitri Garivait</a> </p> <p class="card-text"><strong>Abstract:</strong></p> Continuous measurements of greenhouse gases (GHGs) emitted from soils are required to understand diurnal and seasonal variations in soil emissions and related mechanism. This understanding plays an important role in appropriate quantification and assessment of the overall change in soil carbon flow and budget. This study proposes to monitor GHGs emissions from soil under sugarcane cultivation in Thailand. The measurements were conducted over 379 days. The results showed that the total net amount of GHGs emitted from sugarcane plantation soil amounts to 36 Mg CO2eq ha-1. Carbon dioxide (CO2) and nitrous oxide (N2O) were found to be the main contributors to the emissions. For methane (CH4), the net emission was found to be almost zero. The measurement results also confirmed that soil moisture content and GHGs emissions are positively correlated. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=soil" title="soil">soil</a>, <a href="https://publications.waset.org/abstracts/search?q=GHG%20emission" title=" GHG emission"> GHG emission</a>, <a href="https://publications.waset.org/abstracts/search?q=sugarcane" title=" sugarcane"> sugarcane</a>, <a href="https://publications.waset.org/abstracts/search?q=agriculture" title=" agriculture"> agriculture</a>, <a href="https://publications.waset.org/abstracts/search?q=Thailand" title=" Thailand"> Thailand</a> </p> <a href="https://publications.waset.org/abstracts/1427/measurement-of-greenhouse-gas-emissions-from-sugarcane-plantation-soil-in-thailand" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/1427.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">439</span> </span> </div> </div> <div class="card paper-listing mb-3 mt-3"> <h5 class="card-header" style="font-size:.9rem"><span class="badge badge-info">1</span> Effect of Open Burning on Soil Carbon Stock in Sugarcane Plantation in Thailand</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Wilaiwan%20Sornpoon">Wilaiwan Sornpoon</a>, <a href="https://publications.waset.org/abstracts/search?q=S%C3%A9bastien%20Bonnet"> Sébastien Bonnet</a>, <a href="https://publications.waset.org/abstracts/search?q=Savitri%20Garivait"> Savitri Garivait</a> </p> <p class="card-text"><strong>Abstract:</strong></p> Open burning of sugarcane fields is recognized to have a negative impact on soil by degrading its properties, especially soil organic carbon (SOC) content. Better understating the effect of open burning on soil carbon dynamics is crucial for documenting the carbon sequestration capacity of agricultural soils. In this study, experiments to investigate soil carbon stocks under burned and unburned sugarcane plantation systems in Thailand were conducted. The results showed that cultivation fields without open burning during 5 consecutive years enabled to increase the SOC content at a rate of 1.37 Mg ha-1y-1. Also it was found that sugarcane fields burning led to about 15% reduction of the total carbon stock in the 0-30 cm soil layer. The overall increase in SOC under unburned practice is mainly due to the large input of organic material through the use of sugarcane residues. <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=soil%20organic%20carbon" title="soil organic carbon">soil organic carbon</a>, <a href="https://publications.waset.org/abstracts/search?q=soil%20inorganic%20carbon" title=" soil inorganic carbon"> soil inorganic carbon</a>, <a href="https://publications.waset.org/abstracts/search?q=carbon%20sequestration" title=" carbon sequestration"> carbon sequestration</a>, <a href="https://publications.waset.org/abstracts/search?q=open%20burning" title=" open burning"> open burning</a>, <a href="https://publications.waset.org/abstracts/search?q=sugarcane" title=" sugarcane"> sugarcane</a> </p> <a href="https://publications.waset.org/abstracts/2506/effect-of-open-burning-on-soil-carbon-stock-in-sugarcane-plantation-in-thailand" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/2506.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">312</span> </span> </div> </div> </div> </main> <footer> <div id="infolinks" class="pt-3 pb-2"> <div class="container"> <div style="background-color:#f5f5f5;" class="p-3"> <div class="row"> <div class="col-md-2"> <ul class="list-unstyled"> About <li><a href="https://waset.org/page/support">About Us</a></li> <li><a href="https://waset.org/page/support#legal-information">Legal</a></li> <li><a target="_blank" rel="nofollow" href="https://publications.waset.org/static/files/WASET-16th-foundational-anniversary.pdf">WASET celebrates its 16th foundational anniversary</a></li> </ul> </div> <div class="col-md-2"> <ul class="list-unstyled"> Account <li><a href="https://waset.org/profile">My Account</a></li> </ul> </div> <div class="col-md-2"> <ul 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